>>APMG 8119: DIGITAL ENTERPRISE. Copyright ?? Copyright is a exclusive right that gives the right to owner for ownership, transfer or sell to others

>>APMG 8119: DIGITAL ENTERPRISE

REPORT PREPARED FOR:

Copyright and Data Ownership

Presented by:Bharti Bhargava, Olga Karpova, Udara

Wickramasinghe

POSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISE

2014


Copyright ??

Copyright is a exclusive right that gives the right to owner for ownership, transfer or sell to others

Copyright provide protection to owner for their work to be copied or used

The Copyright Act in New Zealand is Copyright Act 1994, as per this act work is

not original if it is copied and it infringes the copyright to other’s work

Copyright work includes: Literary work, musical work, artistic work and dramatic

workAuthor has exclusive right not others : Make copies Distribute copies Perform and display the work publically Derive work from the original work


Amendment in Copyright Act

The new act came into existence on Sep., 2011 as Copyright (Infringing File Sharing) Amendment Act 2011 which overrule the Copyright Act 1994, as per this act need to understand the following:

• File sharing- file or information uploaded or downloaded on a platform that supports instantaneous sharing to multiple users

• Infringement - Violation of lawThis means sharing a file that contains violation for law

Purpose• Discourage the illegal file sharing• Provides owners to take legal actions• Can claim damage upto NZD15000

Works• Three notices-detection, warning and enforcement


Copyright Case:

Recent violation of copyright

• Facilitate the users download and upload large size of files

• Providing optimized services to third party sites to share audio and video files

• Soon it earn name as a host for sharing copyrighted work

• It came to notice to authorities for massive piracy for various infringement causing loss of USD 500 mn

• Charges filed: Copyright Infringement, money laundering, racketeering, distributing a copyrighted work being prepared for commercial

MegaUpload Issue

• MegaUpload had 690 servers outsourced from LeaseWeb

• 60 seized by US official at the time of raid while 630 keep running with LeaseWeb

• LeaseWeb deleted all the information of all 630 servers once company stopped payment

• US officials trying to extract information from 60 servers as per court’s instruction

• Chances to retrieve only 10% of data rest is lost forever

MegaUpload Closure


The cloud - of storing data in a distant storage with the purpose of protecting data and saving space of individual’s machines

eg : Apple, Microsoft, Google and Dropbox

Apple cloud hacking – Privacy Challenged

In October 2014, the story of hacking Apple i cloud in China

Rumours about the government is behind this hacking

Practical examples on Copyrights and Privacy


•Trust and loyalty of the customers

•Abiding by the law

•Free from legal hassle

•Ethical practice enhances the corporate image

•Global acceptance to the business

Importance of protecting privacy


•Minimum age requirement of 13

•Restrictions of number of accounts can be created using a

certain device

•Limitations of usage according to the generally accepted

practice in the applicable jurisdiction

•Storage limitation of 5 GB

•Availability only in certain languages

•Reserving the right to change and modify the agreement

How apple protects copyright

Example of a “best practice”


Online storage providers face two controversial issues:

Copyright Compliance & High Demand for Copyrighted products

Copyright: still challenged

2012: USA Government banned Megaupload

2014: UK Government banned Viooz, Watch32, Zmovie, Megashare

• Megaupload: 80 mln unique users,50 mln visits per day

13th most visited website• Social media filled up with requests

from desperate users.

Megashare claims not to store digital content on its servers, but rather access them from external sources.

Question to Google: 18,000 illegal videos are currently accessible via Google servers

Negative effects for content creators:• Lost profit• High expenditures for legal

procedures to protect copyright• No motivation to create more


QUESTIONS IN PLACE: How to protect right holders? How to ensure the users’ data privacy? Where the boundary between legacy & law violation lies?

EXAMPLES (online file-sharing providers):Flesonic.com, Fileserve.com – stopped file-sharing services

Dropbox – use “file hashing against a blacklist list” tool to recognize copyright infringement

Copyright infringement & Privacy


19 January 2013 (one year after Megaupload closure), Kim Dotcom launched similar service under domain name Mega.co.nz

New policy introduced: end-to-end encryption User’s perspective: company has no access to downloaded files, the user

creates and keeps the password User’s responsibility: not to breach copyright law Company’s perspective: Mega ensures the users’ privacy (protection from

hacking and government’s raids) Company’s responsibility: formally the company bears no responsibility

for the content of downloaded files, however in case of legal request the user will be informed and the data should be decrypted

Legal concerns: investigation revealed at least 500,000 Mega links available on third-party websites, which violate copyright law. Is the story repeating?

Copyright & Privacy: Mega.co.nz


Thank You!

Documents

>>APMG 8119: DIGITAL ENTERPRISE. Copyright ?? Copyright is a exclusive right that gives the right to owner for ownership, transfer or sell to others