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Capacity Building Workshop Series on APEC e-Instruments Utilization: Series 1 on APEC MSMEs Marketplace Utilization
APEC Small and Medium Enterprises Working GroupMay 2020
APEC Project: SME 07 2018A
Produced by
Ms Iuliia Kostevich
Consultant on MSME development
Russia, Tomsk
tel.: +79138585508
email: [email protected]
For
Asia-Pacific Economic Cooperation Secretariat
35 Heng Mui Keng Terrace
Singapore 119616
Tel: (65) 68919 600
Fax: (65) 68919 690
Email: [email protected]
Website: www.apec.org
© 2020 APEC Secretariat
APEC#220-SM-04.1
Table of Contents
1. SUMMARY ....................................................................................................................... 4
2. APEC MSME MARKETPLACE ...................................................................................... 6
2.1. Scope of export tasks that can be covered by APEC MSME Marketplace: ............. 7
2.2. Best practices of APEC Marketplace utilization ....................................................... 11
2.3. List of contact points of Trade, Export and SMEs Agencies and local service
companies from private sector ........................................................................................... 14
2.4. Feedback and recommendations ................................................................................ 22
2.4.1 Recommendations Based On Case Study ............................................................ 22
2.4.2. Recommendations from Key Stakeholders ........................................................ 23
3. CONCLUSION ................................................................................................................ 27
4. ACTION PLAN TO BE DISCUSSED IN SMEWG ....................................................... 28
5. FUTURE COLLABORATION PERSPECTIVE ............................................................ 29
ANNEX 1 Workshop Agenda ................................................................................................. 30
ANNEX 2 Workbook .............................................................................................................. 33
ANNEX 3 Table of problems and recommendations examples .............................................. 58
4
1. SUMMARY
Micro, small and medium enterprises (MSMEs) make up over 97 percent of all enterprises and
generate more than 70 percent of all jobs. However, MSMEs continue to face challenges on several
fronts, impairing their ability to gain entry to regional and global markets, or even to be part of global
value chains (GVCs).
The project “Capacity Building Workshop Series on APEC e-Instruments Utilization: Series 1
on APEC MSMEs Marketplace Utilization” (SME 07 2018A) aims to promote and facilitate
MSME participation in GVC and international trade through the APEC MSME Marketplace.
This project is aligned with the 2018 APEC theme “Harnessing Inclusive Opportunities, Embracing
the Digital Future”; the 2017 APEC SME Ministerial Statement that calls for accelerated
implementation of the Iloilo Initiative by focusing on building the content and functionality of APEC
MSME Marketplace; and the Boracay Action Agenda, SMEWG Strategic plan 2017-2020 and PPWE
Strategic Plan 2015-2018,
The objectives of the project are:
Explore the opportunities of APEC MSME Marketplace platform for the key stakeholder in
fulfilling export tasks such as to get relevant information, get in touch with Trade, Export and
SME agencies, other, and share and exchange of experience and best practices in APEC SME
Marketplace utilization between stakeholders.
Provide networking opportunities for the key stakeholders - representatives from Trade,
Export and SME Agencies from public and private sector, exporting MSMEs, service
companies from private sector who provide support for the exporters/importers with the aim
to reduce red tape, cost and time associated with international trade.
Produce recommendations on how to strengthen and enhance the content and functionality of
APEC MSME Marketplace.
The project proposed three outputs:
Output #1: Case Studies: Opportunities of the APEC MSME Marketplace platform for key
stakeholders (the Trade, Export and SME Agencies from public and private sector; exporting MSMEs
and service companies from public and private sector who provide exporters/importers with support
in fulfilling export tasks, hereafter key stakeholders) were explored. Training materials for the
workshop, feedback and recommendations were developed on the basis of this work.
Output #2: Workshop: A two-day workshop was held in Makati Diamond Residence, Makati, the
Philippines on 30 and 31 October, 2019. The event was organized by Russia in close collaboration
with the Philippines and with valuable contributions of Malaysia, Mexico, Chile, Indonesia, Hong
Kong, China and Singapore.
This capacity-building workshop engaged representatives from Trade, Export and SME Agencies
from public and private sector; and exporting MSMEs and service companies from public and private
sector who provide support for the exporters/importers (herein after the key stakeholders) of different
economies, such as Russia, the Philippines, Malaysia, Mexico, Chile, Indonesia, Chinese Taipei,
Hong Kong, China and Singapore.
During day one, participants got familiar with the APEC MSME Marketplace and went through
practical exercises. They tried to find relevant information for their particular needs information and
5
to see which trade organizations they could connect on the APEC MSME Marketplace. Besides,
participants investigated how to find potential partners by using MSMEs directories of different
member economies and what is the best way to get in touch with them. Also, they looked for local
private and government marketplaces where they can introduce their products or services. This was
an interactive activity carried out as a part of the marketplace walkthrough.
Then representatives from Trade, Export and SME government-related Agencies from different
economies shared their existing opportunities for exporting/importing MSMEs and helped MSMEs
to navigate among these opportunities.
During day two, MSMEs from different industries and economies shared their feedback on the APEC
MSME Marketplace and other similar e-platforms. In the last session, the open discussion intended
to engage every participant to share their feedback and thoughts on improving the APEC MSME
Marketplace. Singapore and Malaysia provided their feedback and recommendations in written form.
These documents can be found in the present Report.
The workshop program, workbook and other related materials are provided in ANNEXES at the
end of this report. The workshop presentations can be accessed through this APEC Mddb link.
Output #3: Final report: The present Report provides findings from the Capacity Building
Workshop Series 1 on APEC MSME Marketplace utilization as well as from the Case Study
developed before this activity. The report includes:
- scope of export tasks that were explored during case study stage and can be covered by APEC
MSME Marketplace;
- profiles of the best practices;
- list of contact points of Trade, Export and SMEs Agencies and local service companies from
private sector;
- feedback and recommendations
Finally, we appreciate the Philippines, Singapore, Malaysia, Mexico, Chile, Indonesia, Hong Kong,
China, Chinese Taipei, ABAC and the APEC Secretariat for the valuable contribution to this initiative
and reliable support during its implementation. Together we can do more for MSME trade facilitation
across APEC region.
We are looking forward to further collaboration!
6
2. APEC MSME MARKETPLACE
https://apecmsmemarketplace.com
APEC MSME Marketplace is an e-instrument designed to promote cooperation and linkages across
MSMEs and other stakeholders with interest in MSME development. It is of great importance to
facilitate regular usage of it and to promote it across stakeholders in APEC.
The online portal has the following functionalities:
- Facilitating business matching for MSMEs, funders, innovation centers, incubators and other
stakeholders with interest in MSME development.
- Providing information about international trade standards and regulations.
- Disseminating information on available trade promotion assistance packages that APEC
economies individually or collectively provide for MSME development and
internationalization.
- Building networks and linkages among the MSMEs, education and innovation centers, and
other relevant stakeholders that have a shared interest to foster MSME participation in
regional and global supply chains and markets they may face as they participate in global
trade.
The APEC SME Working Group, under the leadership of the Philippines as Chair of the Technical
Ad Hoc Group, tasked to administer and prepare the Implementation Plan of the APEC MSME
Marketplace, created this online platform. This initiative for small business is supported by the APEC
member economies and the APEC Business Advisory Council (ABAC).
The Philippines requested member economies to help populate the site and give feedback for its
further improvement.
In the sections below one can find useful information on APEC Marketplace utilization and its
further improvements.
7
•THE PHILIPPINES
•http://www.tradelinephilippines.dti.gov.ph:8080/imports
MARKET VOLUME
Export & SME Agencies > *economy*
ORResources > Training and Resourses > *economy*
•INDONESIA
•https://www.kemendag.go.id/en/economic-profile/indonesia-export-import/import-growth-hs-6-digits
IMPORT PREFERENCES
Trade Regulations > APEC Trade Repository >
*economy* OR
Export & SME Agencies > *economy* Trade
Regulations
•PERU
•http://www.sunat.gob.pe/customsinformation/importafacil/index.html
TRADE FACILITATION
Trade Regulations > APEC Trade Repository > Easy
Imports
2.1. Scope of export tasks that can be covered by APEC MSME Marketplace:
Export tasks mentioned in the official APEC MSME Marketplace description were taken into
consideration, particularly the tasks that MSMEs face at the very beginning of their export activity,
with the aim to help them make their first steps. The examples provided in this section help to
understand what kinds of export task can be covered by APEC MSME Marketplace and how.
EXPORT TASK #1
Find relevant information:
- market volume;
- trade statistics exported and imported goods;
- import preferences;
- certifications needed;
- trade regulations;
- trade agreements;
- trade process;
- tariffs;
- other.
Examples of HOW to find the relevant info at the APEC MSME Marketplace
8
•Resources > Resourses and Training Russia > SME Business Navigator https://smbn.ru/msp_en/main.htm
•Export & SME Agencies >The Philippines > Export Marketing Bureau https://www.dti.gov.ph/
TRADE AGENCIES
Export & SME Agencies >*economy*
Resources > Training and Resourses > *economy*
•Member Economy > Canada > MSME Directory > I.E. Canada https://www.iecanada.com/
•Member Economy > Republic of Korea http://www.koima.net
ASSOCIATIONS
Member Economy >*economy* >
•Member Economy > Russia >Smart Business Tripshttps://www.smartbusinesstrips.com/
•Member Economy > Malaysia > 3E Accounting https://www.3ecpa.com.my
PRIVATE COMPANIES
Member Economy > *economy* >
EXPORT TASK #2
Get in touch with organizations that can provide relevant support
LOCAL ORGANIZATIONS CAN SIGNIFICANTLY FACILITATE EFFORTS OF MSME IN
ENTERING FOREIGN MARKET AND HELP TO:
- provide relevant information;
- find potential partners;
- arrange a B2B meeting;
- arrange events participation;
- help with starting a business in an economy (register business, provide free office, hire staff
etc.);
- find training programs for MSMEs;
- other.
HOW to find such organizations on the APEC MSME Marketplace?
9
•MSME directory > Papua New Guinea > Emstret Holdings Limitedhttps://www.emstret.com/
THROUGH MSME DIRECTORY
MSME Directory > *economy*
•Member Economy > Japan > Jetro > to Japan > Directory for Doing Business in Japan
https://www.jetro.go.jp/en/invest/directory/
THROUGH TRADE ORGANIZATIONS
Member Economy > *economy* > Export and SME Agencies
•Marketplace > Government > Republic of Korea > tradeKorea > Matching services > Global Business Matching Service https://www.tradekorea.com/ebms/gbms.do
THROUGH LOCAL MARKETPLACES
Marketplaces > Government/Private >
*economy*
EXPORT TASK #3
Get in touch with potential partners
WHAT to start with?
- Determine your potential partner, describe its profile.
- Search for the companies that meet your profile.
- Learn about the interests of your potential partner. Look through the website, read news,
check portfolio and try to understand business priorities they are working on now. Try to
connect your proposal and the priorities of a potential partner. Develop an INDIVIDUAL
proposal for each partner.
- Keep in mind that it is better to get in touch with decision makers in the company and write
personal invitation for cooperation to CEO.
HOW to find partners on the APEC MSME Marketplace?
There are several ways to find potential partners on the platform
10
EXPORT TASK #4
REGISTER ON THE MARKETPLACES
Registering on the marketplaces means:
- possibility to sell your product directly to the customer;
- possibility to buy directly from the producer;
- increase the probability to find partners;
- ensure additional advertisement for the product;
- keep the trade secured by regulations of the marketplace.
HOW to find marketplaces in different APEC economies
on the APEC MSME Marketplace?
•Marketplace > Government >The Philippines >Go Local!https://golokal.dti.gov.ph/
MARKETPLACES
Marketplace > Government/Private > *economy*
Be ready to provide the below mentioned info upon registration:
1. information about the company (name, address, type, slogans, logo, history,
website, contact data);
2. information about the product/service (products lineup, photo, overview,
description, product advantage, photo);
3. certifications, trademarks, patents, awards;
4. media publications;
5. trade details (currency, export performance);
6. terms of packing and shipping.
11
2.2. Best practices of APEC Marketplace utilization
Some MSMEs that successfully utilized APEC MSME Marketplace for their current export tasks are
introduced in this section. These companies explored APEC MSME Marketplace in their current
export activity and succeeded. These stories show how MSME Marketplace can help MSMEs to
cover their current export tasks while making first steps on the foreign market and provide feedback
on difficulties they met on the way and recommendations how to improve the APEC Marketplace.
Website: www.caseplatform.ru
Email address: [email protected]
Phone: +7 (383) 363-37-58
Case Studio is the fast-growing MSME, the technology provider, that develops and deploys
СasePlatform.
CasePlatform is a low-code universal designer for creating business applications without involving
programmers. The solution is cost-effective, multifunctional and easy to use.
Nowadays, the CasePlatform has been successfully implemented in financial, medical, automotive,
government services, telecommunications and marketing services.
During case study stage, the company tried to cover their current import tasks, namely find trade
organization, potential partners and relevant local marketplaces. The team defined the profile of a
potential partners as system integrators, IT service providers or IT solutions distributors. They have
found some on the APEC MSME Marketplace and reached out to these companies and got interest
for cooperation! Now they are in communication.
The most complicated task was to find a suitable marketplace for IT company, as there were no local
marketplace-type e-platforms for software developers on the APEC MSME Marketplace. For
covering this task, the team has found global platforms for selling digital products such as Gumroad
and Easy Digital Downloads.
Feedback and recommendations
The Case Studio participated in the workshop on the APEC MSMEs Marketplace Utilization in the
Philippines and had an opportunity to speak in front of policy makers and other key stakeholders
about their experience. Company have provided a feedback and recommendations on the APEC
MSME Marketplace improvement:
- create categories in MSMEs directories, now all the companies are listed in a single patch and
it takes a lot of time to find a relevant company;
- more structured information and simple navigation;
- add marketplaces and other resources for software developers;
- the workshop helped the Company to get familiar with all the opportunities of APEC MSME
Marketplace. There is plenty of useful information on the APEC platform for MSMEs to make
their first steps to the foreign markets: “And this is actually what is the best about the
Marketplace, because many MSMEs capable of exporting their products do not know what to
12
do and who to ask for help. Now it is clear where to look for and who to address.” – shared
the company representative.
- accumulate additional instruments for exporting companies, such as tax policy handbooks;
- provide some interactive help on functionality of the Marketplace. Some functions are not
easy to find, so it would be of much help.
Website: https://www.jocyls.com/
Phone: +639177235789
Jocyl’s Food Products “Chorizo De Kalibo” from the Philippines is a family-owned small and
medium enterprise, that was established in 1991 and formally registered with the Department of
Trade and Industry (DTI) in 1992.
Major products of the company include processed meat and delicacies such as Cassava Cake, Crispy
Shrimps, Chicharon and Banana Chips. The company also offers several organic products, e.g. Coco
Sugar and Turmeric Tea. Since 1991, company grew from a little store in Aklan Province to the
company, which products are being recognized and sold in food markets of the Philippines.
Recently the company's management decided to go to the global journey, that is to say, to export their
products to other APEC economies.
With that aim they took part in Capacity Building Workshop Series on APEC e-Instruments
Utilization on the 30-31 of October in Manila. During the workshop the company got familiar with
opportunities of the APEC Marketplace. Armed with new knowledge and contacts, they were able to
make fruitful collaboration with a company from Republic of Korea. And now, Jocyl’s Food Products
is getting ready for its first batch to be sent to Korean customers.
The company considered the APEC MSME Marketplace as an exceedingly useful tool for small
companies, that want to export.
Thus, the export experience of MSME has just begun; and it began with the help of APEC MSME
Marketplace and workshop on its utilization. This is a vivid example of how APEC MSME
Marketplace and training on its utilization can facilitate MSMEs international trade activity.
13
Website: http://playzephyr.com/
Email address: [email protected]
Phone: +79069499900
Novaya Khimia LLC is a part of a “DI-Group” technological holding. Since 2015 Novaya Khimia
has been inventing, developing and manufacturing innovative materials for children’s arts and crafts.
The network of the company includes 57 cities in Russia.
The newest product of the company, Zephyr, is a kinetic plasticine for kids, that helps to develop soft
skills and provides children with a completely new playing experience. Zephyr is patented and
certified internationally.
During the case study stage the company tried to cover their current export tasks. They have been
trying to export Zephyr to the APEC economies. And they started with looking for relevant
information about wanted markets, such as import preferences, market volume, HS-code etc. And
succeeded.
After choosing the economies to work with (the Philippines and Chinese Taipei), several trade
organizations, such as TAITRA and Philippine International Trading Corporation were contacted.
But, regretfully, with no success. The main challenge was a language barrier. At the same time, they
were looking for potential partners, such as toy importers, distributors and retailers. Some were
selected in the MSMEs Directories of the APEC MSME Marketplace, some were found through the
Google search in consequence of limited numbers of suitable companies on the APEC MSME
Marketplace. They got feedback from some companies, and now they are trying to develop
communication and to discuss possible ways of how to start cooperation. The following local
marketplaces were found through the APEC MSME Marketplace: Taiwantrade, Lazada and Shoppee.
Novaya Khimia LLC is planning to introduce their products on these marketplaces in early 2020.
Novaya Khimia was impressed by features provided by the APEC MSME Marketplace and was upset
by difficulties they met.
The feedback and recommendations:
1. It is difficult to find partners. The interface is not user friendly, so you cannot find a list of partners
working in needed field in one-two steps. It would be great to make the interface more user-
friendly and provide categories for easy search.
2. Our company is looking for such partners as big malls, toys shops and big international
distributors, but there are no such partners on APEC MSME marketplace. Please add more such
companies to the platform.
3. More information about certification rules for each economy is necessary. For example,
production of toys in the Philippines requires CE, ASTM, LHAMA certificates. It would be good
to have the relevant information for each industry. If there is testing labs that can help with it, it
would be good to add them on the platform.
14
2.3. List of contact points of Trade, Export and SMEs Agencies and local service companies
from private sector
This list was developed during the case study stage with an aim to inform exporting MSMEs about
support measures available in APEC economies. It includes both government and local private
organizations that provide relevant support for exporting/importing MSMEs. The project team
considers the importance of contact data; for that purpose, the list contains names and email
addresses of CEOs or leading managers. All data was found in the open sources.
Economy Organization Weblink Contact point(s)
Australia
The
Australian
Trade and
Investment
Commission
(Austrade)
https://www.austrade.gov.au/
Australian/export
Corporate e-mail: [email protected]
Tim Beresford, Deputy CEO of
Global Markets and Sector
Engagement
E-mail: [email protected]
SME
Association of
Australia
https://www.smea.org.au/
Corporate e-mail: [email protected]
Ms Anne Nalder, Founder
E-mail: [email protected].
au
15
Economy Organization Weblink Contact point(s)
Brunei
Darussalam
DARe -
Darussalam
Enterprise
www.dare.gov.bn
Corporate e-mail:
Mr Javed Ahmad
CEO DARe
Ministry of
Finance,
Royal
Customs and
Excise
Department
https://www.mofe.gov.bn/Custo
ms/Import-and-Export-
Procedures.aspx
Corporate e-mail:
Dayang Hajah Mariah binti Awang
Haji Yahya
Acting Deputy Director General
Trading
across borders
http://tradingacrossborders.gov.
bn
Ministry of Finance and Economy
(MOFE)
Corporate e-mail:
Email: [email protected]
Nurussaadah Muharram
Acting Director
Canada
Export
Development
Canada
https://www.edc.ca
Sven List,
Senior Vice-President, Trade
Connections
Corporate e-mail:
Canadian
Association of
Importers and
Exporters
https://www.iecanada.com/
Keith Mussar,
Vice President
Corporate e-mail:
Chile InvestChile
https://investchile.gob.cl/
Ian Frederick
Head of the Investment Promotion
Division
E-mail:
16
Economy Organization Weblink Contact point(s)
People's
Republic of
China
The Export-
Import Bank
of China
http://english.eximbank.gov.cn
Corporate e-mail: [email protected]
Li Ruogu, Chairman & President
Hong Kong,
China
Hong Kong
Trade
Development
Council
https://www.hktdc.com/
Corporate e-mail:
Yvonne So, Director,
Communications and Marketing
Trade and
Industry
Department
https://www.tid.gov.hk/
Corporate e-mail:
Indonesia
National
Agency for
Export
Development
- Kemendag
http://www.kemendag.go.id
Corporate e-mail:
Mr Imam Pambagyo, Director
General,
E-mail:
Global
Business
Guide
Indonesia
https://www.gbgindonesia.com
Corporate e-mail:
Japan
Jetro
https://www.jetro.go.jp/en/
Corporate e-mail:
Chairman & CEO
Nobuhiko Sasaki
Ministry of
Economy,
Trade and
Industry
https://www.meti.go.jp
Corporate e-mail:
METI Parliamentary Vice-Minister
Ishikawa
17
Economy Organization Weblink Contact point(s)
Republic of
Korea
Ministry of
SMEs and
Startups
https://www.mss.go.kr/site/en
g/main.do
Corporate e-mail:
Minister
Park Young-sun
KITA
http://www.kita.org/
Lee Keun-wha
E-mail:
KOIMA
http://koima.net/
Corporate e-mail:
Shin Myoung-jin, CEO
Malaysia
3E
Accounting
https://www.3ecpa.com.my/re
sources/guide-to-setup-
malaysia-business/import-and-
export-regulation-and-
process-in-malaysia/
Corporate e-mail:
Mr Lawrence, Founder
Malaysia
Digital
Economy
Corporation
https://mdec.my
Corporate e-mail:
SURINA SHUKRI
Chief Executive Officer
Mexico
Tetekawi
https://tetakawi.com/
Corporate e-mail: [email protected]
ANIERM
www.anierm.org.mx
Corporate e-mail:
Eduardo W. Ruiz Ayala Director
18
Economy Organization Weblink Contact point(s)
New
Zealand
New Zealand
Customs
Service
https://www.customs.govt.nz/
business/import/
Corporate e-mail:
Bill Perry, CEO
New Zealand
Trade and
Enterprise
(NZTE)
https://www.nzte.govt.nz
Corporate e-mail:
communications@nzte.
govt.nz
Andrew Ferrier, Chair of the Board
The Ministry
of business,
innovation
and
employment
https://www.mbie.govt.nz/abo
ut/
Corporate e-mail:
Carolyn Tremain, Chief Executive
Papua New
Guinea
PNG Customs
Service
http://customs.
gov.pg
Corporate e-mail:
Ray Paul, Chief Commissioner
Peru Biz Latin Hub
https://www.bizlatinhub.com/
commercial-representation/
Corporate e-mail:
Craig Dempsey, Co-Founder &
Managing Director
The
Philippines
Department of
Trade
Industry
http://pttc.gov.ph/
Corporate e-mail:
Nestor P. Palabyab
Executive Director
19
Economy Organization Weblink Contact point(s)
The
Philippines
Information
Technology
and Business
Process
Association of
the
Philippines
www.ibpap.org
Mr Jose Mari Mercado
President
Tel: (632) 817-2727
E-mail: [email protected]
The
Philippine
International
Trading
Corporation
http://www.pitc.gov.ph/index.
php/import
Vivian E. Monsanto
Imports Department
Tel: (+632) 818-9801 loc 421
Email: [email protected]
Russia
Smart
Business
Trips
https://www.smartbusinesstrip
s.com/
Iuliia Kostevich
E-mail: info@smartbusinesstrips.
com
Mob.: +79138585508
Russian
Export Center
https://www.exportcenter.ru/e
n/
Corporate email [email protected]
+7 495 937-47-47, add. 6652
Eximservice
Ltd
http://eximservice.ru/en/node/
14
Corporate e-mail:
RussiaTrade
http://en.russiatrade.org
Corporate e-mail:
Singapore Enterprise
Singapore
https://www.enterprisesg.gov.
sg
Corporate e-mail:
20
Economy Organization Weblink Contact point(s)
Singapore
IngSights
Consulting
Services
https://ingsightsconsultingsvcs
.com
Corporate e-mail:
Ing Hui Chen,
Founder
Frontline
Business
Group
http://www.fbg.
com.sg
Corporate e-mail:
Jill Blankenship, CEO
Chinese
Taipei
Bureau of
Foreign Trade
https://www.trade.gov.tw/Engl
ish/
Corporate e-mail:
Jen-Ni Yang, Director General
The Importers
and Exporters
Association of
Taipei (IEAT)
http://www.ieatpe.org.tw/en/
Corporate e-mail:
Asia-Japan Partnership:
Ms Cylia Yen
E-mail: [email protected]
TAITRA
https://en.taitra.
org.tw
Tel： (02) 2725-5200
E-mail： [email protected]
James C. F. Huang (Chairman)
System
Integration
Promotion
Alliance
(SIPA)
www.sipa.org.tw/
E-mail: [email protected]
Tel: +886-2-2396-9268
Chairman John T. Yu
Taiwan Smart
Machinery
https://www.twmt.tw
Corporate e-mail:
m
21
Economy Organization Weblink Contact point(s)
Thailand
Dezan Shira &
Associate
https://www.dezshira.com
Corporate e-mail:
Chris Devonshire-Ellis
Chairman & Founding Partner
The Office of
SMEs
Promotion
http://www.sme.go.th/en/
Corporate e-mail:
Deputy Prime Minister, Economic
Mr Somkid Jatusripitak
The United
States
Export.gov
https://www.export.gov
Corporate e-mail:
Gilbert B. Kaplan, Under Secretary
for International Trade
International
Trade
Administration
https://www.trade.gov
Corporate e-mail:
André Mendes
Chief Information Officer
Viet Nam Vietrade
http://www.vietrade.gov.vn/
Corporate e-mail:
Email: [email protected]
Director General Vu Ba Phu
Tel: (024) 39347653 – Ext. 10
22
2.4. Feedback and recommendations
2.4.1 Recommendations Based On Case Study
The majority of export/import tasks at the first stage of entering foreign markets can be solved by the
APEC MSME Marketplace even today, but due to some reasons shown below, it is very hard to use
the APEC MSME Marketplace and it takes a lot of time to navigate through it. Still, these difficulties
can be solved by minor efforts, such as checking the content and training MSMEs on APEC MSME
Marketplace utilization. Details on these efforts are provided in Action Plan section in this report.
2.4.1.1. Content
1. Language barrier
APEC MSME Marketplace is an international platform, designed mainly for international
users, so all the resources on the platform have to be in English. When economies provide the
link to the particular website, there should be a version in English, so users can benefit from
this information. All information in language different from English (for example, in Spanish,
Chinese or Thai) is regarded as useless, because international users are not able to use it.
2. Out-of-date information and invalid links.
It is necessary to update the information on a regular basis. Otherwise, it may cause problems
for MSMEs as they could make wrong decisions on this non-accurate data.
- Information and links should be checked thoroughly in order to correspond to certain
criteria before placing on the APEC MSME Marketplace.
- Duplications should be deleted.
Table of problems examples with the links can be found in the ANNEX 3.
3. Lack of information about APEC awards, challenges and events in APEC economies, and
other opportunities.
The information about challenges open worldwide is recommended to be placed in the
Financing opportunities section. This information was developed for the APEC Financing
Opportunities Fair for women-led MSMEs and is ready to be placed on the APEC MSME
Marketplace.
2.4.1.2. Functionality:
1. It is hard to navigate through lots of information; and it takes a lot of time to find relevant
information or resource. Recommendations:
- to delete useless information and links;
- to shorten the way to a certain piece of information by restructuring the information on
the platform. It should be done in collaboration with MSME representatives;
- to categorize MSMEs on the APEC MSME Marketplace and provide easy search;
- to provide online support. This can be done by every economy as a part of export
facilitation activity. A training for trade/export agencies representative across APEC can
help to disseminate the knowledge on how APEC MSME Marketplace can be used by
MSMEs in their export/import activity.
2. Better infrastructure for direct trade and communication between MSMEs would be beneficial
for every participating economy.
23
- An example of relevant infrastructure can be AirB&B platform, where you can choose an
apartment (product/service), get in touch with the host (producer/manufacturer/farmer),
and pay for the product through the platform. Then you give feedback on product/service
and producer/manufacturer/farmer, and get feedback from producer/manufacturer/farmer
on you as a buyer/partner. Based on this feedback, products/services, MSMEs as
producer/manufacturer/farmer, and MSMEs as buyer/partner will have a rating on the
platform. This would help other users to choose the best products/services and reliable
partners in different APEC economies to work with.
2.4.2. Recommendations from Key Stakeholders
Representatives from Malaysia, the Philippines, Indonesia, Chinese Taipei, Viet Nam, Singapore,
Hong Kong, China and Russia explored APEC MSME Marketplace opportunities and shared their
feedback and recommendations on its improvement.
All participating economies mentioned the lack of effective promotion of the APEC MSME
Marketplace among APEC economies and MSMEs.
The major finding was that even though so many useful information for exporters/importers can be
found at the APEC MSME Marketplace today but very few people know about it and, therefore, it
has not too many users yet.
A key recommendation is to provide more promotional activities for the APEC MSME Marketplace
across APEC to get the key stakeholders familiar with it.
Recommendations shared by the experts/participants during the workshop:
1. Regarding information, it is necessary to develop/provide the following:
- demo video/short guide on how to use the platform;
- information on benefits for MSMEs APEC members;
- export guides for each economy B2C;
- export guides for each economy B2B;
- information about events, especially on G2G level;
- more information about the buyer of the wanted market;
- simplified/easy explanation on trade/custom procedures;
- internal dictionary of trade terms;
- information about government programs for foreign MSMEs.
2. Regarding tools, it is necessary to develop/provide the following:
- networking platform inside of the APEC Marketplace, where MSMEs can meet and
communicate (Communication with Importers & Business Partners via Online Chat);
- business matching tool;
- search for product harmonized system code (HS code);
- database of trade organizations, buyers, exporters and importers of the APEC economies.
3. Regarding Services for MSMEs, it is necessary to develop/provide the following:
- support in creation of potential partner profile;
- opportunities for further collaboration with logistics providers in order to facilitate
movement of goods, and with financial institutions, for trade finance;
- product promotion;
- export assistance.
24
4. Regarding Protection, it is necessary to develop/provide the following:
- protection of copyright;
- cybersecurity;
- possible protection from unreliable customers and partners;
- secure payments.
Some economies provided written feedback and recommendations. We reproduce below a summary
of those recommendations.
2.4.2.1. Feedback and Recommendations from Singapore - Enterprise Singapore
a) Feedback on APEC Trade Repository on APEC MSME Marketplace Website
Our comments will focus on implementing a consolidated trade database that could serve as a one-
stop depository to help MSMEs find relevant trade information for regional markets.
APEC is continuously working to enhance website user experience for companies, especially related
to accessibility of information for APEC MSMEs. Thus, APEC may wish to consider initiating or
hosting a reliable trade information database to facilitate MSMEs access to information.
Currently, the APEC trade repository consists of links to various fragmented sources and pieces of
information, rather than specific tariff and non-tariff information. With a consolidated/integrated
database, APEC could achieve the following objectives:
- Enhance the content available on the website, leading to various calls to action which are
important for APEC MSMEs.
- Improve usability of the website with well-developed and phrased content. The intuitive
browsing experience and concise messages could make it much easier for companies to take
action.
- Increase confidence of companies to do business within the APEC region.
Some of the key information may include:
- MFN tariff rates;
- preferential tariff rates;
- rules of origin applicable to the implemented trade agreements within the APEC region; and
- import formalities (import procedures and documents) within the APEC region.
Some of the shortcoming examples we have observed on the Trade Repository webpage are as listed
below.
The Papua New Guinea information is outdated. Provided tariff nomenclature is the HS 2012 version,
while Papua New Guinea had already rolled out the latest HS 2017 version: it is already available to
Singapore-based MSMEs under Singapore’s Tariff Finder online tool, and it gives our MSMEs an
edge over other APEC MSMEs.
As a result of the Tariff Finder launch in 2017, MSMEs in Singapore have unlimited access to tariff
and non-tariff information, which was difficult to obtain before. The information is comprehensive,
it covers more than 150 destinations for tariffs and more than 122 destinations for import formalities.
There have been made about 50,000 queries; and about 2,000 users have benefitted from the tool
since it was implemented.
25
In order to make it productive for every involved party, it may be necessary to re-allocate funding
and to outsource the Trade Repository webpage to a trusted external vendor, who has strong
credentials on handling trade, tariff and export/import issues.
A recommendation is to use Singapore’s Tariff Finder as a benchmark, possibly, replicate something
similar at APEC regional level in order to replace the Trade Repository webpage.
b) Feedback related to the proposed creation of an app to aid exporters and importers of the APEC
economies when using the APEC MSME Marketplace
When Enterprise Singapore was planning the rollout of Singapore’s Tariff Finder, we have faced the
question of either rolling it out as an app or as a web-enabled, mobile-responsive website. There was
considerable interest in exploring the app function, meaning that users must first download the app,
and after the content provider (ESG) must constantly service, maintain and update it. But after we
did a cost-benefit analysis and realized, that there may be not sufficient amount of users who will use
the app on a regular basis. Also, the app maintenance requires a lot of labor efforts and back-end
work, including related resources. It is quite expensive. Hence, we eventually decided to go for the
current web-enabled, mobile-responsive website format.
APEC MSME Marketplace website is accessible and mobile-responsive on all devices (desktop
computers, laptops, mobile devices like iPads and smart phones). So, the current format does work.
We should also consider the availability of resources, both financial and manpower, as the idea is to
keep the services free. Thus, an app may increase costs for all involved.
2.4.2.2. Feedback and Recommendations from Malaysia - Ministry of Entrepreneur
Development
- The mobile/smartphone interface of APEC MSMEs Marketplace needs to be more user-
friendly. Hence, the introduction of an app is indeed a good idea. It follows current trends,
whereas users tend to rather use an app then surfing the web, since it is much faster and easier
to access. SMEs would tend to access the platform more often, since it would be more
accessible.
- Such tools as Tariff Finder would definitely bring benefits to MSME exporters/importers.
APEC MSME Marketplace would be more effective if users had such tools. Some of MSMEs
(users) from APEC economies would probably contribute to defining the real cost of
implementing this. Therefore, series of meetings/discussions between economies would be
ideal way to move forward on this particular matter.
- APEC MSME Marketplace functions as a One Stop Centre for MSMEs. It provides the users
with information regarding trade regulations, relevant agencies and directories of MSMEs.
The content should include Ministry of Entrepreneur Development, Malaysia (MED) as the
ministry responsible for the development of MSMEs in Malaysia. In terms of the
functionality, the platform provides links to relevant agencies in the economy. However, some
of the links are connected to a website that is not in English. The language barrier will make
it difficult for MSMEs to understand information, making it less effective.
26
2.4.2.3. Feedback and Recommendations from Indonesia - Marketing Services Agency for
MSMEs (LLP-KUKM)
- More promotion by advertisement or business activities (seminar, forum, business matching,
socialization) to engage more users / MSMEs.
- Update information. Any information regarding promotion and events is very important for
Indonesian MSMEs. This information should be updated by the administrator.
- Mobile app and user-friendly interface. It should be available in App Store and Play Store.
- “Powerful search section” like Google search must be provided, since there is a lot
information in APEC MSME Marketplace.
- More workshops.
27
3. CONCLUSION
These section underlines Case study results and conclusions elaborated by the experts/participants
during the workshop.
APEC Marketplace facilitates the efforts of MSMEs to enter new markets. The project has shown
that export/import tasks can indeed be covered with the help of the APEC MSME Marketplace.
Nevertheless, MSMEs still do not utilize it for their trade needs and the main reasons for this are:
1. Lack of promotion across APEC and among the key stakeholders (Trade, Export and
SME Agencies from public and private sector; exporting MSMEs and service companies from
public and private sector who provide support for the exporters/importers). They do not know
that APEC MSME Marketplace can be used to facilitate MSMEs export activity.
It is of great importance to promote the APEC Marketplace among APEC economies to make
key stakeholders recognize and use it. And to provide regular trainings on how to use APEC
Marketplace.
2. Another great obstacle is the immense amount of various information, which is not clearly
structured and sometimes is useless. Many websites provided on the platform do not
support English language. Information on companies provided unevenly: some of the
economies provided a lot of information, other economies – very few.
Content needs to be checked thoroughly in order to correspond to certain criteria and put on
the platform in the way to be easily accessible. It should be underscored to the APEC
economies, that submission of relative information and updating the database of companies
plays a great role in developing international trade between MSMEs.
3. It is not vivid what MSMEs needs can be covered by APEC Marketplace. Functionality
can be improved by creating user-friendly, easy to navigate interface and useful services and
tools for MSMEs mentioned in recommendations.
On the one hand, the project proved the usability and prospects of the APEC MSME Marketplace. It
revealed detailed information on pain points and provided recommendations that can help to make
APEC Marketplace more effective for the key stakeholders. Details on how to improve the situation
are provided in the ACTION PLAN section.
It is a one-of-a-kind platform, with the help of which MSMEs are able to grow their business. The
undoubtable advantage of the APEC Marketplace is global accessibility for every entrepreneur in the
most remote areas of APEC economies. It is able to take MSMEs to a brand-new level of the
international activity and foster the well-being of economies in general.
28
4. ACTION PLAN TO BE DISCUSSED IN SMEWG
This action plan was elaborated in close collaboration with the Philippines and on the basis of
feedback and recommendations collected from the experts/participants during the workshop.
Participation of all APEC economies in its implementation should be emphasized for the purpose
of mutual improvement of beneficial results of all APEC economies, in order to solve current
issues and make APEC Marketplace an effective instrument in MSME trade facilitation.
Content Functionality Promotion
Immediate
1. Information and links
should be checked
thoroughly in order to
correspond to the basic
criteria:
- English language
- Valid links
- No duplication
- Valid contact data
2. Information should be
updated by the APEC
economies.
1. Shorten the links to useful
information as proposed in
workshop materials
(examples of how to find
relevant information and
cover export tasks with QR
codes). Probably, add QR
codes for easier access to
the information.
2. Create a section for
importers, define
organizations in APEC
economies that can
provide support for
importers, and provide
direct links to the
opportunities provided.
1. Disseminate the
“Walkthrough” presentation
and the Workbook among
trade, export agencies and
MSMEs in every APEC
economy.
2. Hold a workshop on APEC
MSME Marketplace
utilization for trade, export
representatives from public
and private sector in every
APEC economy. They
might provide interactive
support on functionality of
the APEC e-platfrom for
local MSMEs in future.
Medium
1. To restructure information
and resources on the
platform in accordance with
MSME export/import needs
and road map of export
activity.
2. To collect and upload useful
information, such as the
information about
challenges open for MSMEs
worldwide in the Financing
opportunities section.
1. Add more tools and provide
access for MSMEs.
2. Develop effective
infrastructure for direct
trade between MSMEs (co-
propose APEC project)
3. Provide some interactive
support on functionality of
the APEC e-platfrom, chat
box, for example (can be
supported by every APEC
economy in their native
language).
1. Co-propose an APEC
project aiming to set a
network of trade facilitators
who will facilitate MSMEs
export activity through
APEC e-platfrom.
Regular basis
Update and add relevant
information.
Technical support. Upload success stories and best
practices.
Economies are welcome to discuss proposed Action plan and their contribution.
29
5. FUTURE COLLABORATION PERSPECTIVE
It was the first workshop in the series during which we evaluate the current state of the APEC e-
MSME Marketplace and plan further collaboration in trade facilitation for MSMEs across the APEC
region through APEC MSME Marketplace.
While implementing this initiative, we found out that every economy does their best to provide their
exporting MSMEs with relevant support, but it is not enough nowadays, so we have to change the
approach.
If we want to facilitate MSMEs export activity, we have to think about the support of foreign MSMEs
exporters (importers). Keeping our local interests, we need to create a supportive infrastructure for
MSMEs across the whole APEC region. We need to build the infrastructure that will allow MSMEs
to trade with each other freely; and the main element of this infrastructure might be a common digital
platform connected to local platforms in every particular economy - the APEC MSME
Marketplace.
Let’s make it clear what does Direct trade between MSMEs in APEC to every particular economy
and its people mean.
It means:
1. more diverse row of goods and services;
2. fair competition;
3. value-cost ratio. When MSME buys directly from MSME, every element of the chain wins:
the MSME that sells, as it sells at a competitive price; the MSME that buys, as it buys at a
competitive price; the customer who buys from MSME in a local economy, as it offers more
fresh products and high-quality goods directly from the particular territory, at a competitive
price.
All this affects the quality of life, and even remote territories would get access to diversity and high-
quality goods and products. MSMEs from remote territories would be able to find their customers in
different corners of the globe.
The picture is attractive, but bringing it to reality takes time. What difficulties will we meet on the
way and how can these difficulties be solved? What stakeholders do we need in order to make it
effective and safe? These are the questions we suggest to work on in 2020-2024. If we want to
facilitate the trade between MSMEs in the APEC region tomorrow, we should start working today.
30
ANNEX 1 Workshop Agenda
AGENDA
Capacity Building Workshop on APEC MSMEs Marketplace Utilization
Makati Diamond Residences
Manila, The Philippines
Wednesday, October 30, 2019
09:00-9:45 Registration
Welcoming coffee
10:00-10:15 Opening Remarks
Mr Jerry T. Clavesillas, Director, Bureau of SME Development Department of Trade and Industry (The Philippines)
Ms Narmin Nagieva, Head of Department of digital technologies for
business, Ministry of economic development of the Russian Federation
(Russia)
Group Photo
PART 1: WORKSHOP ON MSME MARKETPLACE AND TRADING IN ASIA- PACIFIC REGION
10:15-12:00
Session 1
Guide to exporting/importing in APEC through APEC MSME
Marketplace
During this session, the platform will be introduced to the Key stakeholders. A
walkthrough of the APEC MSME Marketplace in the way it can be useful for the
key stakeholders: exporting/importing MSMEs and trade, export and MSME Agencies,
will be provided. The frame for further discussion will be set.
Moderator: Ms Janette Toral (The Philippines)
Speakers:
1. Ms Janette Toral (The Philippines)
APEC MSME Marketplace functionality and content for introduction for
MSMEs exporters/importers
2. Patrick Chua, Lead Staffer, ABAC Philippines (The Philippines)
3. Agnes Legaspi, Assistant Director, Export Marketing Bureau, DTI
(The Philippines)
Q/A session
31
12:00-13:30
Lunch
13:30-15:00 Session 2
Business matching and other useful opportunities at APEC MSME
Marketplace
During this session, representatives from government-related and other
organizations promoting mutual trade and investment between a particular APEC
economy and the rest of the world, will present their existing opportunities for
exporting/importing MSMEs and help MSMEs to navigate among these
opportunities. Success cases from MSMEs that utilized proposed opportunities and
succeeded in export/import activity will be shared during this session.
Moderator: Ms. Janette Toral (The Philippines)
Speakers:
1 Ms Maribeth Barros, Manila Consultant for Hong Kong Trade
Development Council (Hong Kong, China)
2 Mr Mohd Faizal Dolah, Ministry of Entrepreneur Development of
Malaysia (Malaysia)
3 Mr Wisnu Tri Baskoro, Head of Section for Foreign Trade, Marketing
Services Agency for MSMEs (LLP-KUKM) (Indonesia)
4 Mr Marco Labios, 1Export, (The Philippines) 5 TBD
15:00-15:30
Coffee break
15:30-16:30 Session 3
What tools can be found at APEC MSME Marketplace? Where to find and
how to use them?
Information on tools that are available for MSME exporters/importers will be
shared.
Experts:
1. Ms Janette Toral (The Philippines)
2. Mr Boon Ho Toh, Deputy Director, Trade Enterprise Singapore (Singapore)
Tools to Help MSME Exporters/Importers Enter Overseas Markets in
APEC
QA session
Day 1 Closing
32
Thursday, October 31, 2019
PART 2: WORKSHOP ON MSME MARKETPLACE AND TRADING IN ASIA- PACIFIC REGION
10:00-10:40
Session 1
Voice of MSMEs (panel discussion)
Feedback and recommendations from exporting/importing MSMEs on
e-platforms. During this session, MSMEs from different industries will share their
feedback on the APEC and other e-platforms of that kind. We will discuss what
export/import tasks can be covered by the platform. MSMEs will provide their
recommendations on content and functionality of e-platforms.
Moderator: Ms. Janette Toral (The Philippines)
Panel:
1 Mr Ilya Zimbitski (Russia)
2 Ms Euis Rohaini (Indonesia)
3 Mr Jesus Gonzalez Grana (Mexico)
4 Mr Mohammad Hafidz Rohani (Malaysia)
5 Ms. Anh Dieu Nguye (Viet Nam)
10:40-11:00
Coffee break
11:00-12:00
Collection of Workshop participants' recommendations about how to
improve the APEC MSME Marketplace content and functionality
Moderator: Ms. Janette Toral (The Philippines)
A recap of previous sessions will be presented Work in
groups
Closing Remarks
33
ANNEX 2 Workbook
APEC MSME MARKETPLACE
for MSME Exporters/Importers
34
DO
• TAKE YOUR FIRST STEPS ON THE FOREIGN MARKET HERE AND NOW!
TRY
• COVER YOUR EXPORT/IMPORT TASKS WITH THE HELP OF APEC MSME MARKETPLACE
CHECK
• WHAT EXPORT/IMPORT TASKS CAN BE COVERED?
35
•THE PHILIPPINES
•http://www.tradelinephilippines.dti.gov.ph:8080/imports
MARKET VOLUME
Export & SME Agencies > *economy*
ORResources > Resourses and
Training > *economy*
•INDONESIA
•https://www.kemendag.go.id/en/economic-profile/indonesia-export-import/import-growth-hs-6-digits
IMPORT PREFERENCES
Trade Regulations > APEC Trade Repository > *wanted
economy* OR
Export & SME Agencies > *wanted economy* Trade
Regulations
•PERU
•http://www.sunat.gob.pe/customsinformation/importafacil/index.html
TRADE FACILITATION
Trade Regulations > APEC Trade Repository > Easy
Imports
EXPORT TASK #1 Find relevant information:
- market volume;
- trade statistics exported and imported goods;
- import preferences;
- certifications needed;
- trade regulations;
- trade agreements;
- trade process;
- tariffs;
- other.
Examples of HOW to find the relevant info at the APEC MSME Marketplace
36
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37
•Resources > Resourses and Training Russia > SME Business Navigator https://smbn.ru/msp_en/main.htm
•Export & SME Agencies >The Philippines > Export Marketing Bureau https://www.dti.gov.ph/
TRADE AGENCIES
Export & SME Agencies >*economy*
Resources > Resourses and Training > *economy*
•Member Economy > Canada > MSME Directory > I.E. Canada https://www.iecanada.com/
•Member Economy > Republic of Korea http://www.koima.net
ASSOCIATIONS
Member Economy >*wanted economy* >
•Member Economy > Russia >Smart Business Tripshttps://www.smartbusinesstrips.com/
•Member Economy > Malaysia > 3E Accounting https://www.3ecpa.com.my
PRIVATE COMPANIES
Member Economy > *wanted economy* >
EXPORT TASK #2
Get in touch with organizations that can provide relevant support
(Please check the list of such organizations provided in this workbook)
LOCAL ORGANIZATIONS CAN SIGNIFICANTLY FACILITATE EFFORTS OF MSME IN
ENTERING FOREIGN MARKET AND HELP TO:
- provide relevant information;
- find potential partners;
- arrange a B2B meeting;
- arrange events participation;
- help with starting a business in an economy (register business, provide free office, hire
staff etc.);
- find training programs for MSMEs;
- other.
HOW to find such organizations on the APEC MSME Marketplace?
38
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39
SAMPLE OF THE INQUIRY LETTER* Please check APEC MSME Marketplace Export and SME Agencies
directory
Write an inquiry using an example below.
_____________________________________
_____________________________________
_____________________________________
_____________________________________
Dear *name of CEO*,
*Name of the trade agency* is exploring opportunities to make the *economy* a possible
market for new products, innovations, technologies and components.
In this regard, our collaboration can be of interest to you.
*Brief information about yourself and the company*
We have found your organization at APEC MSME Marketplace and are wondering if you
could help us.
*Brief information about the product*
We are looking for potential partners in the *economy*: distributor or official representative
of our company, including the possibility of exclusive rights to sell our products in the
economy.
Please let us know if you can help us to get in touch with potential partners or provide other
support.
Thank you for your time and attention.
Looking forward to getting your feedback soon.
*To receive an inquiry letter as
a Word Office document,
send a request at [email protected]
40
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41
•MSME directory > Papua New Guinea > Emstret Holdings Limitedhttps://www.emstret.com/
THROUGH MSME DIRECTORY
MSME Directory > *wanted economy*
•Member Economy > Japan > Jetro > to Japan > Directory for Doing Business in Japan
https://www.jetro.go.jp/en/invest/directory/
THROUGH TRADE ORGANIZATIONS
Member Economy > *wanted economy* > Export and SME
Agencies
•Marketplace > Government > Republic of Korea > tradeKorea > Matching services > Global Business Matching Service https://www.tradekorea.com/ebms/gbms.do
THROUGH LOCAL MARKETPLACES
Marketplaces > Government/Private > *wanted
economy*
EXPORT TASK #3
Get in touch with potential partners
WHAT to start with?
- Determine your potential partner, describe its profile.
- Search for the companies that meet your profile.
- Learn about the interests of your potential partner. Look through the website, read news,
check portfolio and try to understand business priorities they are working on now. Try to
connect your proposal and the priorities of a potential partner. Develop an INDIVIDUAL
proposal for each partner.
- Keep in mind that it is better to get in touch with decision makers in the company and
write personal invitation for cooperation to CEO.
HOW to find partners on the APEC MSME Marketplace?
There are several ways to find potential partners on the platform
42
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43
EXPORT TASK #4
REGISTER ON THE MARKETPLACES
Registering on the marketplaces means:
- possibility to sell your product directly to the customer;
- possibility to buy directly from the producer;
- increase the probability to find partners;
- ensure additional advertisement for the product;
- keep the trade secured by regulations of the marketplace.
HOW to find marketplaces in different APEC economies?
on the APEC MSME Marketplace
•Marketplace > Government >The Philippines >Go Local!https://golokal.dti.gov.ph/
MARKETPLACES
Marketplace > Government/Private > *economy choice*
Be ready to provide the below mentioned info upon registration:
1. information about the company (name, address, type, slogans, logo, history,
website, contact data);
2. information about the product/service (products lineup, photo, overview,
description, product advantage, photo);
3. certifications, trademarks, patents, awards;
4. media publications;
5. trade details (currency, export performance);
6. terms of packing and shipping.
44
The Organizations in different APEC Economies that can provide support for MSMEs:
Economy Organization Weblink Contact point(s) Comments / Brief description
Australia
The
Australian
Trade and
Investment
Commission
(Austrade)
https://www.austr
ade.gov.au/Austra
lian/export
Corporate e-mail: [email protected]
Tim Beresford, Deputy
CEO of Global Markets
and Sector Engagement
E-mail: [email protected]
v.au
The first national point-of-contact for all investment enquiries.
Working in partnership with Australian state and territory
governments, we provide qualified investors with the information
needed to establish or expand a business in Australia.
Available assistance to potential international investors
includes:
– Coordination of Australian investment enquiries and
government assistance
– Information on the Australian business and regulatory
environment
– Market intelligence and investment opportunities
– Identification of suitable investment locations and partners
in Australia
– Assistance with site visits to Australia
– Advice on Australian government programs and approval
processes
Our services to international companies are free,
comprehensive and confidential.
SME
Association of
Australia
https://www.smea
.org.au/
Corporate e-mail: [email protected]
Ms. Anne Nalder, Founder
E-mail: anne@smallbusinessassoci
ation.com.au
Not-for-profit that supports small and medium business –
Australia's biggest business collective, employing the economy's
largest workforce. We help small and medium businesses grow
sales, save costs and network with other members.
– Business Association Membership
– Marketing
– Networking
– Business Information
– Events
– Grants
45
Brunei
Darussalam
DARe -
Darussalam
Enterprise
www.dare.gov.bn
Corporate e-mail:
Mr Javed Ahmad
CEO DARe
DARe helps business by providing six different services to support
businesses:
– Support Services
– Financing
– Training
– Space
– Market Access
– Promotion
The website also includes Government Procedures, Guidebooks
and Learning Materials.
Ministry of
Finance,
Royal
Customs and
Excise
Department
https://www.mofe
.gov.bn/Customs/I
mport-and-
Export-
Procedures.aspx
Corporate e-mail:
Dayang Hajah Mariah binti
Awang Haji Yahya
Acting Deputy Director
General
Description of Import and Export Procedures
Trading
across borders
http://tradingacros
sborders.gov.bn
Ministry of Finance and
Economy (MOFE)
Corporate e-mail:
Email: [email protected]
Nurussaadah Muharram
Acting Director
Trade facilitation website which contains Advance Ruling on
Customs Valuation, Customs Transit, Information on temporary
Importation/Exportation, Claiming Preferential Tariff Treatment
etc.
46
Canada
Export
Development
Canada
https://www.edc.
ca
Sven List,
Senior Vice-President,
Trade Connections
Corporate e-mail:
Provide insurance and financial services, bonding products and
small business solutions to Canadian exporters and investors and
their international buyers. We also support Canadian direct
investment abroad and investment into Canada. Much of our
business is done in partnership with other financial institutions and
through collaboration with the Government of Canada:
– Connect to tangible business opportunities
– Get access to key decision makers at top global companies
– Expand your business into new markets with confidence
Canadian
Association of
Importers and
Exporters
https://www.iecan
ada.com/
Keith Mussar,
Vice President
Corporate e-mail:
I.E. Canada is a national, non-profit organization representing
importers and exporters and committed to ensuring that trade
regulations, policies and processes allow business to import
and export efficiently:
– Access to trade advice from I.E. Canada staff
– Trade events and webinars
– Access to exclusive importer/exporter government round
table consultations
– Branding package
Chile InvestChile
https://investchile.
gob.cl/
Ian Frederick
Head of the Investment
Promotion Division
E-mail:
.cl
The government agency responsible for promoting Chile in the
global market as a destination for foreign direct investment. A
bridge between the overseas investors interests and the business
opportunities the economy offers:
– Attraction: General information about the economy and its
business climate, opportunities in sector-specific. Promotion of
the portfolio of public projects.
– Pre-investment: Sector-specific and legal advisory services.
Key information for decision-making. Field visits. Advice on
accessing a subsidy for pre-investment studies.
– Landing: Advice for installation of the company. Foreign
investor certificate. Access to regional support networks.
Advice on applying for sector-specific funds.
– Aftercare: Management of enquiries. Scheduling of
meetings. Information for reinvestment. Assistance for
exporting products.
47
People's
Republic of
China
The Export-
Import Bank
of China
http://english.exi
mbank.gov.cn
Corporate e-mail: [email protected].
tw
Li Ruogu, Chairman &
President
– Settlement
– Trade finance
– Demand Guarantee
– Business consultants
Hong Kong,
China
Hong Kong
Trade
Development
Council
https://www.hktdc
.com/
Corporate e-mail:
Yvonne So, Director,
Communications and
Marketing
– HKTDC Marketing and Promotion
– HKTDC Business Advisory Services
– Start-up-Express SME Supportive Program
– HKTDC Promotion SME Workshop & Market Seminar
– Business Matching
– Business Advisory Services
– Promotion on Chinese Market
– Supplier Support
Trade and
Industry
Department
https://www.tid.g
ov.hk/
Corporate e-mail:
The department provides local business with various import
and export licencing, certification and registration services. It
offers general support services to business enterprises, in
particular SMEs, e.g. through administering various funding
schemes. It also provides local enterprises with information on
changes in major trading partners’ import regulations.
Indonesia
National
Agency for
Export
Development
- Kemendag
http://www.keme
ndag.go.id
Corporate e-mail:
d
Mr Imam Pambagyo,
Director General, E-mail:
seom-
d
Provide the business information and market opportunities and
assist international business community about potential products in
Indonesia.
Global
Business
Guide
Indonesia
https://www.gbgi
ndonesia.com Corporate e-mail:
m
The Global Business Guide mission is to facilitate accessibility
for foreign companies and investors through the availability of
reliable business intelligence and to foster links for mutual benefit
with local businesses and organizations as well academic
institutions.
48
Japan
Jetro
https://www.jetro.
go.jp/en/
Corporate e-mail:
Chairman & CEO
Nobuhiko Sasaki
JETRO, or the Japan External Trade
Organization, is a government-related organization that works to
promote mutual trade and investment between Japan and the rest of
the world.
Jetro provides various business opportunities: – Manufacturing Buyers/Distributors Invitation Program
– TTPP International Business Matching site
– Online Trade Fair Database (J-messe)
– Other
Ministry of
Economy,
Trade and
Industry
https://www.meti.
go.jp
Corporate e-mail:
METI Parliamentary Vice-
Minister Ishikawa
A ministry of the Government of Japan. METI has jurisdiction
over a broad policy area, containing Japan's industrial/trade
policies, energy security, and control of arms exports.
Contains information on:
– Certificate of import approval
– Certificate of prior confirmation
– Import approval
– Prior confirmation
– Customs confirmation
Republic of
Korea
Ministry of
SMEs and
Startups
https://www.mss.
go.kr/site/eng/mai
n.do
Corporate e-mail:
Minister
Park Young-sun
A government organization whose objective is to strengthen
competitiveness and support innovation of Small and Medium
sized Enterprises (SMEs) and Micro Enterprises (MEs).
KITA
http://www.kita.
org/
Lee Keun-wha
E-mail:
Representing the interests of Korea's global traders, KITA serves
a diverse range of roles including:
Hands-on support to trade companies
Drawing trade cooperation from the private sector
Nurturing trade professionals and building trade
infrastructure.
KITA has:
1. 13 domestic offices
2. 11 overseas branches
49
Republic of
Korea KOIMA
http://koima.net/
Corporate e-mail:
Shin Myoung-jin, CEO
Researching Business Partnerships
Researching Market Trends
Searching for Korean importers
Consulting on visiting local enterprises
Attending and providing information about various fairs
and seminars
Malaysia
3E
Accounting
https://www.3ecp
a.com.my/resourc
es/guide-to-setup-
malaysia-
business/import-
and-export-
regulation-and-
process-in-
malaysia/
Corporate e-mail:
Mr Lawrence, Founder
Professional accounting, tax and compliance services for start-
ups and small- to medium-sized firms:
Setting up a Malaysia Company for Locals and Foreigners
Complete Guide to Start a Business in Malaysia
Provision of Corporate Secretarial Services
Accounting and Bookkeeping Services
Payroll Services in Malaysia
Taxation Services in Malaysia
Malaysia
Digital
Economy
Corporation
https://mdec.my
Corporate e-mail:
SURINA SHUKRI
Chief Executive Officer
DEC has driven significant digital transformation and adoption
across the public and private sectors in Malaysia since our
establishment in 1996. As the world moves rapidly into the Fourth
Industrial Revolution (IR4.0), MDEC is ready and fully focused on
leading Malaysia’s Digital Economy forward by accelerating.
Mexico Tetekawi
https://tetakawi.
com/
Corporate e-mail: [email protected]
Advisory Services:
Cost Estimation
Site Selection Services
Customs Analysis
In-House Seminar
Tailored Consulting Services Manufacturing Communities:
– Set up your own operation in as little as 30 days
– Lower your direct labor costs
– Keep control over your manufacturing process Support
50
Mexico ANIERM
www.anierm.org.
mx
Corporate e-mail:
Eduardo W. Ruiz Ayala
Director
Association of Import and Exporters of
Mexico
New
Zealand
New Zealand
Customs
Service
https://www.custo
ms.govt.nz/busine
ss/import/
Corporate e-mail:
Bill Perry, CEO
Our economy relies on imported goods and commercial tourism
from all corners of the globe. Find out about the documentation,
clearances and requirements you need when entering New
Zealand, and how to make your entry as smooth as possible.
Here you can find:
– Import Guideline
– Lists of prohibited and restricted imports
– Valuation for import
– Preferential tariff duty rates
– Customs rulings
– Payments and refunds
New Zealand
Trade and
Enterprise
(NZTE)
https://www.nzte.
govt.nz
Corporate e-mail:
communications@nzte.
govt.nz
Andrew Ferrier, Chair of
the Board
NZTE’s services assist companies to identify appropriate business
models, find partners and contacts in international markets, enter
new markets and expand in existing ones, provide mentors helping
with internationalization strategies
The Ministry
of business,
innovation
and
employment
https://www.mbie.
govt.nz/about/
Corporate e-mail:
Carolyn Tremain, Chief
Executive
The Ministry of Business, Innovation and Employment
(MBIE) is the Government’s lead business-facing agency. Our
contribution to improving the wellbeing of New Zealanders is
summarized in our purpose, to grow New
Zealand for all.
51
Papua New
Guinea
PNG Customs
Service
http://customs.
gov.pg
Corporate e-mail:
Ray Paul, Chief
Commissioner
The Papua New Guinea (PNG) Customs Service has responsibility
for three key functions:
– Border and community protection
– Trade Facilitation
– Revenue collection
Peru Biz Latin Hub
https://www.bizlat
inhub.com/comm
ercial-
representation/
Corporate e-mail:
Craig Dempsey, Co-
Founder & Managing
Director
This is a market leader in helping both local and foreign companies
to successfully do business globally, by providing a full suite of
multi-lingual commercial representation and back-office services.
The
Philippines
Department of
Trade
Industry
http://pttc.gov.ph/
Corporate e-mail:
Nestor P. Palabyab
Executive Director
The Department’s main goals:
– To develop training modules on export and import
techniques and procedures.
– To raise the level of awareness of Philippine businesspersons
on export opportunities and the availability of alternative
sources of import products or diversified markets for export.
– To offer specialized courses for specific industry groups
directed at overcoming barriers to overseas market penetration.
– To conduct training programs in international trade practices,
inspection techniques and exhibition mounting.
52
The
Philippines
Information
Technology
and Business
Process
Association of
the
Philippines
www.ibpap.org
Mr Jose Mari Mercado
President
Tel: (632) 817-2727
E-mail: [email protected]
The IT & Business Process Association of the Philippines (IBPAP)
is the enabling association for the information technology and
business process management (IT-BPM) industry in the
Philippines.
The
Philippine
International
Trading
Corporation
http://www.pitc.g
ov.ph/index.php/i
mport
Vivian E. Monsanto
Imports Department
Tel: (+632) 818-9801 loc.
421
Email: [email protected]
Assistance to the Philippines industries confronted by trade
remedy actions, disseminate timely and accurate information on
imports to stakeholders and adopt sound import policies, programs
and guidelines.
Russia
Smart
Business
Trips
https://www.smart
businesstrips.com/ Iuliia Kostevich
E-mail: info@smartbusinesstrips.
com
Mob.: +79138585508
– Find potential partners in Russia
– Help to develop business proposal/presentation
– Help to get in touch with companies in Russia
– Support communication with Russian partners
– Organize participation in the exhibitions/fairs in Russia
Russian
Export Center
https://www.expo
rtcenter.ru/en/
Corporate email
495 937-47-47, add. 6652
REC offers its services to all the exporters of non-
commodities’ products, goods and services with no industry
restrictions. REC aims at providing the exporting companies
with continuous support from the proposal and planning
phase all the way to the successful completion of the export
contract and implementation and beyond – including the e-
commerce channels.
53
Russia
Eximservice
Ltd
http://eximservice
.ru/en/node/14
Corporate e-mail:
For the companies interested in Russian market:
– Calculation of the self-cost of goods
– Estimation of competitiveness of offered goods
– Analysis of the competitive environment
– Selection of distributor companies
– Carrying out preliminary talks with distributors
– Contract check from the view of the Russian legislation
RussiaTrade
http://en.russiatra
de.org
Corporate e-mail:
Services provided by the agency:
– Potential market analysis
– Market access analysis
– Partner search
Singapore
Enterprise
Singapore
https://www.enter
prisesg.gov.sg
Corporate e-mail:
sg
Enterprise Singapore is the government agency championing
enterprise development. We work with committed companies to
build capabilities, innovate and internationalize.
We also support the growth of Singapore as a hub for global
trading and startups. As the national standards and accreditation
body, we continue to build trust in Singapore’s products and
services through quality and standards
IngSights
Consulting
Services
https://ingsightsco
nsultingsvcs.com
Corporate e-mail:
info@ingsightsconsultings
vcs.com
Ing Hui Chen,
Founder
Services:
– Business matching in Singapore: We provide you with a list
of the best-matched potential local business partners. We
schedule appointments with shortlisted business partners for
you.
– Retail consulting: From Merchandising, Range and
Assortment Planning, Marketing to Category Management, we
can work with you to develop solutions for your business
– Training and development: We provide a training to build
your team, members of which will bring long-lasting benefits
for your business.
– Website SEO services: Optimize your website with SEO.
54
Singapore
Frontline
Business
Group
http://www.fbg.
com.sg
Corporate e-mail:
Jill Blankenship, CEO
Services:
– Market research
– Business matching
– Business Concierge Services: Customized business travels
for reconnaissance objectives
– Customer Service Training: educating staffs to learn, think
and act in accordance with various different scenarios, so that
their actions create added value for customers
– Customer Experience Management: gathering customers’
feedback and experience from their interaction with your
business to improve customer satisfaction
Chinese
Taipei
Bureau of
Foreign Trade
https://www.trade.
gov.tw/English/
Corporate e-mail:
Jen-Ni Yang, Director
General
Administrative agency of the Ministry of Economic Affairs
(MOEA) of Chinese Taipei. Provides information on Import
licensing procedure, Regulations Governing Import of
Commodities etc.
The Importers
and Exporters
Association of
Taipei (IEAT)
http://www.ieatpe.
org.tw/en/
Corporate e-mail:
Asia-Japan Partnership:
Ms. Cylia Yen
E-mail:
– Hosting: Exchange of business information with visiting
delegations; arranging business talks on potential markets to
create further connection and global trade
– Exchange: Business opportunities of all sizes need reliable
connectivity in order to connect and facilitate mutual market
development
– Community: Strategy Alliance and network Exchange for
Greater Trade; marketing your association on IEAT website
TAITRA
https://en.taitra.
org.tw
Tel： (02) 2725-5200
E-mail：
James C. F. Huang
(Chairman)
Core Missions
– To assist Chinese Taipei businesses in development of
international market.
– To collaborate closely with Chinese Taipei government in
the trade policy implementation.
– To provide business consultation service and connect
international firms with Chinese Taipei partners.
55
Chinese
Taipei
Sipa –
Chinese
Taipei System
Integration
Solution
Export
Promotion
Platfrom
www.sipa.org.tw/
E-mail: [email protected]
Tel: +886-2-2396-9268
Chairman John T. Yu
SIPA office is dedicated to delivering the world-class integrated
system solutions to the world and to helping you to get connected
to Chinese Taipei industry leaders, governments and research
institutes. All you need to do is to tell us your needs and SIPA
office will find you the best partner and solution
Taiwan Smart
Machinery
https://www.twmt
.tw
Corporate e-mail:
twmt.taiwanmachinetools
@gmail.com
Activities of this company are oriented on machinery and IoT,
these are not the areas we work in.
Through integrated marketing activities and by matching
potential clients with producers, we intend to enhance our
industry image and to seek overseas business opportunities.
Thailand
Dezan Shira
& Associates
https://www.dezs
hira.com
Corporate e-mail:
Chris Devonshire-Ellis
Chairman & Founding
Partner
Dezan Shira & Associates is a specialist practice that provides
foreign direct investment services for international businesses
looking to enter and expand their operations in Asia.
We can hold our clients’ hands through the entire process of
Asian familiarization, business planning, and corporate
establishment. We can then provide post-establishment
administration, financial, HR, payroll, and IT services.
Also works for Hong Kong, China, Singapore, Viet Nam,
Indonesia, Malaysia, The Philippines, Russia, The U.S.
The Office of
SMEs
Promotion
http://www.sme.g
o.th/en/
Corporate e-mail:
Deputy Prime Minister,
Economic
Mr Somkid Jatusripitak
The National Board of SMEs Promotion is responsible for
stipulating SME promotion policies and plans and supervising
OSMEP’s work.
56
The United
States
Export.gov
https://www.expo
rt.gov
Corporate e-mail:
Gilbert B. Kaplan,
Under Secretary for
International Trade
Developed by international trade specialists and economists, here
you will find trusted market intelligence, practical advice and
business tools to help you understand how to export, connect with
foreign buyers, and expand operations in new markets.
International
Trade
Administratio
n
https://www.trade.
gov
Corporate e-mail:
André Mendes
Chief Information Officer
The International Trade Administration (ITA) strengthens the
competitiveness of U.S. industry, promotes trade and investment,
and ensures fair trade through the rigorous enforcement of our
trade laws and agreements. ITA works to improve the global
business environment and helps U.S. organizations compete at
home and abroad.
Viet Nam Vietrade
http://www.vietra
de.gov.vn/
Corporate e-mail:
Email:
Director General Vu Ba
Phu
Tel: (024) 39347653 – Ext.
10
VIETRADE provides a wide spectrum of services assisting
foreign enterprises in their business development:
– Providing business information;
– Assisting Vietnamese and foreign enterprises to identify
business opportunities, customers, suppliers and partners
through dispatching trade missions abroad, hosting foreign
business missions to Vietnam and organizing business
meetings, seminars and conferences for Vietnamese and
foreign enterprises;
– Assisting and guiding local industry & trade departments,
trade support institutions in Vietnam and oversea trade
representative offices in trade promotion and in investment
promotion for industry development;
Thank you for your time and attention!
57
It is us who drive changes.
Let’s do it
58
ANNEX 3 Table of problems and recommendations examples
Problems and recommendations
Economy Page link Problem Recommendation
https://apecmsmemarketplac
e.com/msme-
directory/msmes
Companies (about 150) are
listed without any
categories. MSME which
is trying to find partner in
a particular industry have
to look through all the
MSMEs to find it (or not).
It takes a lot of time and
efforts. MSMEs would not
spend long time for this.
It would be very helpful to
divide MSMEs in
categories, such as food /
accessories / furniture and
so on, and to provide a
search tool.
AUS https://www.homeaffairs.go
v.au/Pages/PageNotFoundE
rror.aspx?requestUrl=https:/
/www.homeaffairs.gov.au/B
usi/cargo-support-trade-and-
goods/importing-
goods/tariff-classification-
of-goods
page not found
Apec trade repository >
tariffs > Australia > MFN
Tariff Rates
Tariff Classification of
Goods
Provide the valid link
CHL https://www.corfo.cl/gsi/ven
tanillaunica/contactenos/pub
lico/Formulario.aspx
Language barrier Provide the link to the
English version
CHL http://www.exportchile.com
/
Doesn’t work
PRC https://www.singlewindow.c
n/
Language barrier China International Trade
Single Window
INA http://djpen.kemendag.go.id
/app_frontend/imp_profiles/
index/fullhs:95%20-%20To
ys,Games%20&%20Sports
%20Requisites#searchresult
Search doesn't work B2B matching (partner
search)
ROK http://www.customs.go.kr/k
cshome/law/ordinance/Ordi
nanceUserList.do?layoutMe
nuNo=20202&lawCate=1
Invalid link Provide the valid link
PHL https://apecmsmemarketplac
e.com/msme-directory
The company 'Karaw Craft
Ventures' is shown on the
list MSMEs Repository of
Philippines 3 times in a
row. This information is
unnecessary and
complicates the searching.
Delete the repetitive waste
information
CT http://www.exporttaiwan.co
m/ournetwork.aspx
invalid link Provide the valid link
59
Problems and recommendations
Economy Page link Problem Recommendation
CT https://apecmsmemarketplac
e.com/msme-
directory/msmes
No companies cause
impossibility to
collaborate with Chinese
Taipei MSMEs
Add several MSMEs in the
directory
CT https://www.giftcenter.tw/zh
-tw/index.php
Language barrier Provide the link to the
English version
CT https://www.giftcenter.tw/zh
-tw/index.php
Language barrier Provide the link to the
English version
CT https://shopping.friday.tw/ Language barrier Provide the link to the
English version
CT https://www.rakuten.com.tw
/
Language barrier Provide the link to the
English version
CT http://www.payeasy.com.tw Language barrier Provide the link to the
English version
CT https://www.pcstore.com.tw
/
Language barrier Provide the link to the
English version
CT https://www.momoshop.co
m.tw/main/Main.jsp
Language barrier Provide the link to the
English version
CT https://www.ruten.com.tw/ Language barrier Provide the link to the
English version
CT https://portal.sw.nat.gov.tw/
PPL/RedirectorNonLoginAc
tion?appId=APGQ&privileg
eId=GC451
language barrier Provide the link to the
English version
THA https://www.dip.go.th/en/cat
egory/2016-12-06-04-19-
15/2016-12-06-07-22-16
No contact points (names
and roles of people who
can help)
Add contact points with
names and roles
THA https://www.dip.go.th/th Language barrier Provide the link to the
English version
THA http://www.sme.go.th/en/pa
ge.php?modulekey=72
It is not clear how SME
importers can use this
information.
Local SMEs are aware of
governmental
organizations and
programs for SMEs; the
goal of the APEC
Marketplace is to provide
access to relevant
information about foreign
markets and to help build
connections with foreign
partners.
Check all the information
before it is placed on the
APEC Marketplace (there
might be a moderator who
checks all the info provided
through a certain criteria,
such as support of English
version, contact points,
validity of phone numbers,
etc.).
It is necessary to provide
support for such platforms
and check the validity of
information placed on the
platform.
60
Problems and recommendations
Economy Page link Problem Recommendation
THA https://www.ditp.go.th/main
.php?filename=foreignbuyer
Invalid link Provide the valid link
USA https://apecmsmemarketplac
e.com/msme-
directory/msmes
There is many repetitive
information in MSMEs
directory of USA. Very
likely, 47 proposals are
connected with the same
company. There is no
further information,
besides email address (no
contact person, no website,
no description of the
company).
Delete the repetitive waste
information, check the
reliability of companies
![APEC Connectivity Blueprint[2] - espas.euespas.eu/orbis/sites/default/files/generated/document/en/APEC... · APEC CONNECTIVITY BLUEPRINT FOR 2015-2025 ... Engagement with APEC Business](https://img.dokumen.tips/doc/110x75/5affac897f8b9a54578b773e/apec-connectivity-blueprint2-espas-connectivity-blueprint-for-2015-2025-.jpg)
