Aonia Brand Guide

BRANDING ANDCORPORATE IDENTITY

GUIDE

CONTENTPAGE

01. BRAND ESSENCE AND RATIONALE

02. SECURED AREA AND MINIMUM SIZE

03. BRAND SLOGAN USAGE

04. COLOUR

05. INCORRECT BRAND USAGE

06. AONIA TYPEFACES

07. AONIA STATIONARY AND APPLICATIONS

BRAND ESSENCEAND RATIONALE

To Excel, be Recognised and Respected as a Best Practices value creating company in the MICE, Digital and Integrated marketing business that attracts, develops and rewards the best talent, and contributes to the Environment, Society and Charity through our work.

These are values that have taken us to where we are and will help take us furtherVisualise the Virtuous Cycle which you are an Integral part of;Engender and Epitomise these values:

1. We exercise Good Sense at all times for the growth and benefit of AONIA.

2. We are Results focussed and Growth oriented, and think SMART in achieving

goals that are Specific, Measurable, Attainable, Relevant and Timely.

3. We are Passionate and Committed to delivering real and tangible value daily to AONIA and

our stakeholders, and have the initiative to improve any work that passes our way.

4. We take Leadership in our areas of expertise, and will continually develop our skills and

creativity through acquiring new Knowledge.

5. We practice Teamwork in the firm belief that Together Everyone Achieves More. Proud in our

professionalism yet humble in our attitude, we will always have respect for others’ abilities

and feedback.

6. We are patient listeners, careful and creative thinkers, and decisive and speedy doers.

7. Above all, we will live up to the Vision and Mission of AONIA.

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Help clients Market to the Worldsm integrating the most appropriate Marketing tools to meet our customers’ needs creatively and effectively as their Architects of Experiencesm.

Aonians have passion for our work, and believe in creating value for all we work with.

Aonians are dynamic, responsible, disciplined, committed to excellence, and may be entrusted to exercise good judgement in all matters.

Aonians never work alone ~ Aonians can trust and depend upon one another for job excellence. We believe great ideas get better with sharing, and many hands make light work. Aonians are team players who may be entrusted with individual responsibility.

Aonians seek constant improvement, learning, excellence and growth in our daily work to benefit Aonia, Clients, and Partners.

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Aonians are outward looking, trend conscious and creative and always strive to deliver concepts, ideas that are out of the norm, expressing their creativity and talents in every way.

Aonians see opportunity in every situation, especially in adversity, and constantly seek to create value for and to grow Aonia.

Aonia is the land of reward, personal development and opportunity for all Aonians who contribute to its growth.

Aonians shall be empowered through constant stimuli, new experiences and challenges and through training and knowledge.

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In Greek Mythology, Aonia is the land of the Muses, embodiments of and inspiration for the Arts. Likewise is Aonia Universal a gathering of the talented able to create great value

together, seeking and manifesting inspiration for one another.

The logo, termed ‘AON’, symbolises the coming together and ordering of talents, and the radiation of their combined dynamism and strengths. ‘AON’ also means ‘All or Nothing’, a rallying call to excellence.

The division title follows the parent branding Aonia, indicating in clear terms the service proposition(s) of the division.

The full corporate name ‘Aonia Universal Private Limited’. The Initials Aonia Universal (Au) form the chemical symbol for Gold, a precious element to symbolise the value and

quality of our work. Gold is therefore the Corporate Colour.


LOGO

BRAND COLOUR PALETTE

Legend:• CMYK: For print material usage • RGB: For computer usage• Pantone: For print material usage • WEB: For web-based usage

Note:CMYK colours have been specified on these pages for the purpose of normal offset printing. The CMYK colours will not be accurate if digital printing is used. For accurate CMYK colour reference, please refer to your respective printer(s) with the CMYK colour codes given. For accurate PANTONE colour reference, please refer to PANTONE colour standards charts.

AONIA LIGHT BROWNC: 32, M: 38, Y: 59, K: 3Pantone 7503CR: 165 G: 146 B: 114WEB: #a59272

AONIA DARK BROWNC: 36, M: 50, Y: 80, K: 15Pantone 873CR: 131 G: 96 B: 52WEB: #8c734a

AONIA BLACKC: 75, M: 68, Y: 67, K: 90Pantone 426CR: 1 G: 1 B: 1WEB: #000000


The integrity, prominence and legibility of the AONIA Brand must be ensured. A clear area free from any other design elements equal to the height of the AONIA ‘A’ around the Brand must be maintained. To ensure that the integrity of the Brand is maintained, with critical elements visible and legible, the stated minimum size must be adhered to.

SECURED AREA OFAONIA PARENT BRAND

MINIMUM SIZE WITHOUT SLOGAN

Minimum size for AONIA parent Brand usage: 1.3cm (h) - for offline usage

Minimum size for AONIA parent Brand web site usage: 67 pixels (h) - for online usage

SECURED AREAAND MINIMUM SIZE

The slogan may be altered from time to time and is not an integral part of the Brand. The following are guidelines that must be followed for its inclusion.

Layout and Size:The slogan must always be placed below the baseline at a distance equal to that of the company name (‘AONIA’). It should ideally not exceed three words, and should ideally remain within the left and right confines of the baseline.

SLOGAN COLOUR AND LAYOUT

SECURED AREA OFAONIA PARENT BRAND WITH SLOGAN

A space equal to the AONIA ‘A’ must be maintained around the Brand with slogan.

Colour:The Slogan must be brown.

Font:The font used for the English language text, including the slogan, is ‘Futura - Light’, and must not be smaller in font size than the company name.

MINIMUM SIZE WITH SLOGAN

Minimum size for Brand with slogan usage: 1.6cm (h)

BRAND SLOGANUSAGE

The full colour Brand with a white-based background is to be implemented as the default in any application. This implies that any paper used in printing must be white based.

Where necessary, single tone treatments of the Brand based on the core Brand colours may be implemented, although the full colour treatment remains ideal. The single tone treatment must only be used on a background of similar colour.

Where the absence of colour is necessary, the Brand must be either in black or in white on a black base. The Brand must not be applied in greyscale in any circumstances.

Single AONIA colourThe Brand may be reproduced in a single colour according to the specified ‘COLOUR USAGE’ palette, depending on the application and method of reproduction. The reversed Brand must always be in white.

Full colourThe correct full colour application whenever the Brand is applied on full colour collateral.

COLOUR

COLOUR USAGE

Single colour (Black & White)The Brand may be reproduced in either black or white depending on the application and method of reproduction. It must not be reproduced in grayscale.

Reverse WhiteThe Brand may be reproduced in either black or white depending on the application and method of reproduction. It must not be reproduced in grayscale.

INCORRECTBRAND USAGE

AONIADo not recreate and/or typeset the letterforms in the Brand.

Do not add graphic elements to the Brand.

Do not distort the Brand and/or add shadows.

Do not place the Brand on a heavily textured or confusing background.

Do not use other colours. Do not change the relationship of elements within the Brand.

Do not use the Brand outline Do not alter the weight and/or spacing of letterforms in the Brand.

AONIA TYPEFACESTypography plays an important role in any visual system, enabling the written expression of AONIA’s communications.

For the English language, the sans serif font ‘Futura’ is to be used for external communications and the sans serif font ‘Corbel’ is to be used for internal/web-based communications.

External collateral usage

The Futura family fonts are to be used for all external marketing collaterals and AONIA stationary.

FUTURA FAMILY FONTSFutura Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

T H E Q U I C K B R O W N F O X J U M P S O V E R T H E L A Z Y D O G .

t h e q u i c k b r o w n f o x j u m p s o v e r t h e l a z y d o g .

Fu tu ra Bo ld

ABCDEFGH I JKLMNOPQRS TUVWXYZ

ab cde fgh i j k lmnopqr s tuvwxyz1234567890

THE QU IC K BROWN FOX JUMPS OVER THE L AZY DOG .t he q u i c k b r own f ox j umps ove r t he l azy dog .

Fu t u ra I t a l i c s

ABCDEFGH I JK LMNOPQRSTUVWXYZ

abcde fgh i j k lmnopq r s t u vwxyz

1234567890

THE QU ICK BROWN FOX JUMPS OVER THE LAZY DOG.

t he qu i c k b rown f ox j umps o ve r t h e l a zy dog .

AONIA TYPEFACES

Internal collateral usage

The Corbel family fonts are used for all internal communications - for example using Word, Powerpoint and Excel. Only Corbel should be used for web-based purposes.

CORBEL FAMILY FONTSCorbel Regular



1 2 3 4 5 6 7 8 9 0



F u t u r a B o l d



1 2 3 4 5 6 7 8 9 0



C o r b e l I t a l i c s



1 2 3 4 5 6 7 8 9 0



AONIA STATIONARYAND APPLICATIONSTypography plays an important role in any visual system, enabling the written expression of AONIA’s communications.

For the English language, the sans serif font ‘Futura’ is to be used for external communications and the sans serif font ‘Corbel’ is to be used for internal/web-based communications.

APPLYING ONTO VARIOUS MEDIA

Namecards

PostersLetterhead

Website

Documents

Aonia Brand Guide