VINEET MISHRA

Location: Greater Noida, Delhi / NCRContact: +91 9350649865 / +91 9810994263Email: misravineet@gmail.com / misravineet@hotmail.comSkype: misravineet2 Linked in:http://in.linkedin.com/pub/vineet-mishra/11/a94/94a/Naukri.com: https://my.naukri.com/Profile/view?id=

SALES , MARKETING & R E T A I L M A N A G E M E N T P R O F I L E

I N D U S T R I E S : FMCG, F O O T W E A R , A P P A R E L , M A T T R E S S

Seeking a challenging position with an organization of repute to add further business value

Synopsis: Dynamic & accomplished professional with 15+ years of versatile experience across

diverse organizational domains (FMCG, Footwear, Apparels, Accessories & Mattress Industry). Currently functioning as Manager – Retail Operations & Projects Sheela Foam Ltd (Sleepwell Mattress) involved in Retail Expansion & Projects.

Extensive background in Channel Sales, Marketing, Retail Expansion, Franchisee Operations including experience in designing & developing display elements, fixtures & fitments

Skilled in review & update of existing policies/ procedures aligned to business requirements.

An effective catalyst with strong analytic skills in building, motivating and retaining manpower, and positively contributing to organizational growth and profitability.

Core Competencies: Channel Sales / Distribution

Management Visual Merchandising Business Development Marketing Team Management Event Management BTL Activities

Retail & Franchising Operations Vendor Management Brand promotion / Exhibitions Retail Leasing / Retail Projects Franchising Sourcing & Supplier Management- Retail Showroom Setup

C A R E E R G R A P H

February 2001 till date………

Growth Path:

Promoted as Manager – Retail, Sheela Foam Ltd (Sleepwell Mattress), Greater Noida, April’12 – till date All India

Deputy Manager - Retail, Sheela Foam Ltd (Sleepwell Mattress), Greater Noida, April’10 – Mar’12 All India

Sr. Manager – Business Development, N.F Retail Pvt Ltd (Toonkidz), Bangalore – Kids Apparels, Footwear, Toys, Stationery & Accessories, April’09 - Mar’10 North India

Assistant Manager – Retail Primus Retail Pvt Ltd, Bangalore, Nov’06 - Mar’09 North India

Territory Incharge - Retail Bata India Ltd, Faridabad Apr’03 - Oct’06 Eastern U.P & Punjab

Promoted as Sales Officer - Haldiram Mgf Co Pvt Ltd, New Delhi till Mar’03 Eastern U.P

Sales Executive - Haldiram Mgf Co Pvt Ltd, New Delhi, Feb’01 - Feb’02 New Delhi

As Manager Retail – Sheela Foam Ltd, New Delhi

Sheela Group is India’s leading manufacturers of Mattress, Technical Foam, Industrial Foam, Moulded Foam & Comfort Accessories products with revenue of over Rs.2200 Cr.

Brand Name - Sleepwell Mattress

Responsibilities: Retail Projects / MarketingA. Planning, monitoring & execution pf Retail showrooms in the name Sleepwell World, Gallery & ShoppeB. Showroom setup & coordination with interior designers / agency for design adaptations, costs, Material & branding elements from execution to the launch of the store.C. Visual MerchandisingD. Market Mapping for retail expansionE. Executing National & Regional showroom promotion activitiesF. Approval of showroom Layout & estimates.G. Appointing new vendors, managing existing vendors , ensuring timely payment of Vendors & suppliers.H. Rates negotiation with the showroom vendors, BTL vendorsI. Planning and executing innovative ideas for improving sales, footfall generation.J. Preparing & monitoring showroom promotion budgetsK. Monitoring budgets vs expenses for showroom expansion & BTL activitiesL. Media planning for new showroom inauguration ad’s & consumer offersM. Participating & Managing exhibitionsN. Involved in New concepts / New Product launch O. To develop new designs & concepts related to display fixtures & elementsP. To execute refurbishing & maintenance of existing showrooms as per policy Q. Responsible for Content & concepts designs for POP material.R. All India BTL activity of 3800+ dealersS. Execution of glow sign boards & inshop branding across 3800+ dealers for better brand visibility.T. New Vendor Development & management of existing vendors.U. Designs & creative developments in co-ordination with agency

V. Preparing & allocating showroom promotion & BTL activity budgetsW. Settlement of claims against showroom promotion & BTL activitiesX. Showroom audits by mystery customers for the upkeep of showroomsY. Managing MOP activity through mystery customers

Key Accomplishments with Sheela Foam Pvt LtdA. Successfully inaugurated 720+ Sleepwell showrooms across India within a span of approx 7 yearsB. Successfully inaugurated 1050+ Sleepwell Shoppe’s across India within a span of approx 7 yearsC. Appointed 14 new regional vendors across India for setting up retail storesD. Appointed 23 new vendors for All India BTL activitiesE. Marketing calender for showroomsF. Retail Policy for showroomsG. Centralized vendor management H. Time to time up gradation of display fixturesI. Introduced & activated exclusive showroom productsJ. Negotiated better rates for Retail fixtures, BTL activitiesK. Introduced SOM for setting up retail showroomsL. Showroom up gradationM. Introduced Mattress service center N. Designing, planning & execution of MY MATTRESS Stands for the promotion of My Mattress series of mattress from showrooms & dealer network.O. Managing at team of 9 team membersP. Promoted as Manager Retail in a span of 2 years

Toonkidz Retail Pvt Ltd, BangaloreSr.Manager - Business Development April’09 - Mar’10North India

Toonkidz is a manufacturing & marketing of Kids wear, accessories, toys, games, stationery. Company’s manufacturing base is in Bangalore. The apparels section is designed and manufactured in house and rest all section is been outsourced. Toonkidz is a licensee manufacturer for various cartoon characters like Ben10, Bakugan, Mad, Bob the Builder, Thomas & Friends, Sesame Street, Popeye, Strawberry short cakes, Marvel Heroes etc

Responsibilities: Retail Franchising / SalesA. Appointing New Franchisee across North IndiaB. Strategic identification of new sites / properties within min TAT for brand expansionC. Negotiating & finalization of commercials with developers / owners / consultantsD. Due diligence of property along with necessary commercial & legal clearanceE. Coordination with internal departments to handover the site to the Projects team well in time.F. Appointing Master Franchisee state wiseG. Buying & Sourcing of stationery & accessoriesH. Appointing new vendors for stationery & accessoriesI. Negotiating better rates, credit terms & quality productsJ. Showroom set up & displayK. Footfall generating activities for increasing footfallsL. Managing Sales, Operations & Stock replenishmentM. Retail leasing

N. Ensuring growth & profitability with minimum expensesO. Press release & media coverage during inaugurationP. Store auditsQ. Introducing scheme / offers for sales promotion

Achievements:A. Appointed 2 Master Franchisee in Rajasthan & Uttar PradeshB. Appointed 9 Franchisee showrooms in North IndiaC. Appointed 5 new vendors for stationery & accessoriesD. Appointed 2 new vendors for display fixtures & elements E. Managed a team of 5 membersF. Managed sales from 45 lacs to 5 cr

Primus Retail Pvt Ltd, BangaloreAssistant Manager Retail Nov’06 - Mar’09North India

Primus is a retailing & marketing company based in Bangalore. The company has master franchisee license for brands like Adidas, Reebok, Nike, United Colors of Benetton, Scullers, Indigo Nation, Levis, Dockers & MTV Gear. The company was also into manufacturing & marketing of accessories for Levis & Adidas & Dockers

Responsibilities: Retail Franchising & Sales

A. Appointing New Franchisee showrooms in the name MTV GearB. Managing Sales & Operations of existing FranchiseeC. Retail Leasing with malls & property owners.D. Finding out new location in strategic markets for COCO / FOFO stores.E. Store opening as per SOP with teams from Projects, Marketing, Commercial & I.TF. Stock audit on quarterly basisG. Showroom set up & visual merchandisingH. Stock replenishment as per sales trend / market requirementI. New product launch J. Regional footfall promotion activitiesK. Implementing consumer schemes / offersL. Regular visit at franchisee locations for smooth business functioning.M. Ensuring best customer service and claim settlement on monthly basis.N. Primary billing of MTV accessories across dealer network.O. Appointment of new dealers for improving sales.

Achievements:A. Successfully appointed 45 Franchisee across NorthB. Exposure of Apparels & accessories businessC. Managed a team of 10 team membersD. Increased sales from 35 lacs to 3 cr

Bata India Ltd, KolkataTerritory Incharge Apr’03 - Oct’06Eastern Uttar Pradesh & Punjab

Bata India Ltd is into manufacturing & marketing of Footwear & accessories

business since 1947 with a turnover of 2500 crore. The network has 1200+ stores & 95 distributors across India.Responsibilities: Channel Sales & Retail ExpansionA. Retail leasing on behalf of franchisee dealers.B. Participating in exhibitions for appointing new franchisee dealers.C. Managing sales & operations of 14 exclusive showroomsD. Retail Expansion under (MEP) Market Expansion Plan.E. New store opening in co-ordination with I.T, Projects, Merchandising & Commercial departments.F. Conducting footfall generation activities for generating sales.G. Converting existing showrooms to new franchisee dealers.H. Managing sales & distribution network.I. Responsible for Primary billing & secondary sales.J. Insuring dispatches & proper display of POP and branding material at showrooms & dealer counters.K. Settlement of distributors claims

Achievements:A. Managed a network of 5 distributors & 270 dealers across territoryB. Appointed 4 new distributors & 65 new dealers across territoryC. Appointed 14 new exclusive Franchisee dealers across territoryD. Managed sales turnover of from 80 lacs to 1.45 croresE. Exposure of Footwear Industry & Franchising businessF. Team management of 7 members in the territory

Haldiram Mgf Co Pvt Ltd, New DelhiSales Officer Feb’01 - Mar’03New Delhi & Eastern Uttar Pradesh

Haldiram New Delhi is into Manufacturing & marketing of Namkees, Wafers, Sweets, Pickles, Squashes. The company operates with 125 distributors & 35 retail outlets across India.

Responsibilities: Channel SalesA. Managed 5 distributors across the assigned territoryB. Responsible for Primary & Secondary billing, retailing with ready stock / order booking, Covering 40 retailers / day.C. Responsible for managing dealers & distribution network across the assigned territory.D. Responsible for managing existing distributors, New Distributor Appointment.E. Launching / Placement of newly launched products.F. Tracking competition activities. Planning / execution of marketing activities to drive sales.G. Settlement of distributor claims / damages on monthly basis.H. Managing sales target of 45 to 75 lacs per monthI. Product placement & proper display at maximum number of retail counters.J. Execution of consumer schemes & offers introduced by companyK. Managing a team of 7 sales executives across the territory

Achievements:

A. Promoted as Sales Officer in a span of 1 year.B. 135 % target achieved in July’03C. Appointed 4 new distributors in Eastern Uttar PradeshD. Launched Haldiram’s wafers in Easter Uttar PradeshE. Managed a team of 7 members across territory

A C A D E M I C S PGDBA (Marketing Management) - Distance Learning Symbiosis Center for

Distance Learning (SCDL) Pune - 2003 - 2005 B.A. (Journalism), Purvanchal University, Varanasi 1999 - 2001 Senior Secondary, CBSE, Little Flower House, Varanasi, 97 - 98 High School, CBSE, Sunbeam English School, Varanasi, 95 - 96 Schooling up to 8th Standard in Kolkata, ICSE, St.Joesph & Mary’s School

Date of Birth: 08th July 1979; Languages Known: English, Hindi, Bengali

Hobbies & Interests: Reading, Swimming,, Music & Traveling

References Available on Request