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“Stories
from the
near future”
“Prediction
is very difficult,
especially about
the future”NielsNielsNielsNiels BohrBohrBohrBohr
More new
information will be
generated this year
than in the previous
5,000 years.
More texts are sent
daily than there are
people on planet
Earth(The first was sent Dec 1992)
There are more than
50 billion searches
performed on Google
each month.(Up from 2.7 billion in 2006)
150,000new blogs created per day
58,000postspostspostsposts per hourper hourper hourper hour
1 in 8 couples 1 in 8 couples 1 in 8 couples 1 in 8 couples
married last married last married last married last
year in the U.S. year in the U.S. year in the U.S. year in the U.S.
met online.met online.met online.met online.
Beware of the Hun in the Sun
“Social networking has
become a fundamental
part of the global online
experience,”
John Burbank CEO of Nielsen Online
Social networks
= 400 million users
= 105 million users
= 30 million users
= 60 million users
= 30 million users
= 120 million users
All ages
FROM OVERVIEW TO DETAIL VIEW
Chatterbox eco-system
NEWSNEWS
BLOGSBLOGS
SOCIAL
MEDIA
SOCIAL
MEDIA MULTI
MEDIA
MULTI
MEDIA
FORUMSFORUMS
BOOK
MARKS
BOOK
MARKS
E
COMMERCE
REFERENCE
Driven by keywords
Management Console
High level dashboard
Making sense of conversations
The conversation sentiment
Specific conversations….
Specific conversations…..
An example…..
2.0
Be careful what you share…
2.0
MAGAZINESMAGAZINESMAGAZINESMAGAZINES14,703 articles
daily
MAGAZINESMAGAZINESMAGAZINESMAGAZINES14,703 articles
daily
RADIORADIORADIORADIO327k of dailyhours airtime
RADIORADIORADIORADIO327k of dailyhours airtime
TEXT MESSAGES260 million
daily
MOBILESUBSCRIBERS
388 millionhours daily
SOCIAL MEDIAMillions
ITUNESPODCASTS2,000 hours
available daily
BLOGS150,000
created daily
NEWSPAPERSNEWSPAPERSNEWSPAPERSNEWSPAPERS72,800 daily
columns
NEWSPAPERSNEWSPAPERSNEWSPAPERSNEWSPAPERS72,800 daily
columns
TVTVTVTV42,000 hours
daily
TVTVTVTV42,000 hours
daily
E-MAILS1.8 billionsent daily
SEARCHES 200 million
daily
MYSPACE50 million
daily visitors
VIRTUAL WORLDS672 hours
dailyINSTANT
MESSAGES5 billion daily
Media More Fragmented-More Personal
People aren’t as modern as the
times in which they live.
Gen X and Gen Y are defined by
what they buy and do, not by what
motivates them
Sex
Money
Jobs
They used to build temples to people like me,
now they build them to accountants.
SKYLINE IS DOMINATED BY PAPER SLIDERS
50 YEARS AGO - MANUFACTURERS
100 YEARS AGO - CHURCHES
NEW YORK - 1950
5000BC – 1900AD
• 28,000 accountants 28,000 accountants 28,000 accountants 28,000 accountants
+ 2.5 support staff+ 2.5 support staff+ 2.5 support staff+ 2.5 support staff
= 70,000 = 70,000 = 70,000 = 70,000
versusversusversusversus
• 850 ad people in total850 ad people in total850 ad people in total850 ad people in total
Some StatisticsSome StatisticsSome StatisticsSome Statistics…………........
JANUARY DECEMBER
MT BREAKEVEN
PROFIT
INCOME
EXPENSES
ACCOUNTING MADE EASY
Sensible people dominate the world
Intuitives are outnumbered 4 -1.
It’s tough being
creative in a
world run by
bean-counters
Hierarchy of
subjects, “Hard”
stuff, Maths,
Science at the top,
“Soft” stuff, Art,
Music and Drama
at the bottom.
We don’t grow into creativity,
we grow out of it.
THINKING EASYvs
THINKING HARD
BETA - 13 + CYCLES PER SECOND
ALPHA - 8 - 13 CYCLES PER SECOND
THETA - 3 - 8 CYCLES PER SECOND
DELTA - BELOW 3 CYCLES
BRAINWAVES
Archimedes
Newton
Edison
EinsteinMendeleev
Kekule
Bohr
Newton
SERENDIPITY AND RELAXATION
Computers are
just high speed
morons - and
need to be taught
who’s boss.
TECHNOLOGY ISN’T THE ANSWER
CONSUMER RESEARCH CAN’T SOLVE
THE INNOVATION PROBLEM
People don’t know what they don’t know
ORGANISATIONS FIND IT HARD, BECAUSE OF
‘THE CURSE OF CULTURAL UNITY’
The better HR is at filtering likeminded applicants, the more aligned
a team’s worldview, harder it is to generate game changing ideas.
What is creativity?Seeing what everyone else has seen and
thinking what no-one else has thought
Making the familiar strange
and the strange familiar
Fine line between Genius and madness.
“Extremes of
emotion beyond
the range
of normal people”
“The angel is always
there, I just carve till I
set him free.”
Michelangelo :
“How do you create an angel from
a block of marble?”
Humour
Leads you
up the
garden path -
then yanks you
off into the
bushes
“ In Italy for 30 years - the Borgias, they had warfare, terror,
murder, bloodshed . They produced Michelangelo, Leonardo Da
Vinci and the Renaissance. Switzerland had brotherly love, five
hundred years of democracy and peace. And what did that
produce ? The cuckoo clock ! ”
Harry Lime’s soliloquy in “The Third Man”
Graham Greene
MOST OF US THINK THERE ARE TWO
KINDS OF INTELLIGENCE
THAT MATTER
VERBAL LOGICAL
EXPERTS NOW RECOGNISE AT LEAST EIGHT
DIFFERENT FORMS OF INTELLIGENCE
Visual
Worldly
Logical
Physical
Spatial
Musical
Verbal
Emotional
BRING TOGETHER
MULTI-FACETED INTELLIGENCES. .
Verbal
Visual
PhysicalLogical
Musical
WorldlySpatial
Emotional
When do you see this diversity together -
beyond kindergarten?
MANAGING THE CONFLICT
BRILLIANT INSIGHT
(INVENTION)
PRAGMATIC EXPERTISE
(RELEVANCE)
ON CALL ON STAFF
“The only things that happen
naturally in an organization
are friction, confusion and
malperformance.
Everything else is the
result of leadership.”
Peter Drucker
Ten Business CommandmentsTen Business CommandmentsTen Business CommandmentsTen Business Commandments
1. Lifestyle or wealth – either, not both.
2. Make sure you really understand the rules of the game.
3. Nurture your stars but shoot your geniuses.
4. Don’t worry about the big bad wolf.
5. Money is not just money.
6. Don’t be too proud to schmooze for food.
7. Explain it one more time for Mum.
8. Leave your ego at the door.
9. You’re not going where you think you're going.
10. Respect the big bad wolf.
“It’s not the
strongest of the
species that
survives nor the
most
intelligent, but
the one most
responsive to
change.”Charles Darwin
“Its easier to teach a poet how to read
a balance sheet
than it is to teach an accountant how
to write.”
Henry Luce Founder of Time/Life
Finally ……..
Thanks(For not throwing things )
