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“Sharenting” –
parents will share
1,000 photos of their
kids before they turn
5 years old.
Source: TIME magazine.
GIFs, Flips & Going Live: 10 Free Social Media
Content Tools
@jwmartin3
John Martin • USA Swimming
GIFs, FLIPS & GOING LIVE
10 Free Social Media Content Tools
WHAT IS ENGAGING?
STILL … SWIMMING PUPPIES!
TOOLS TO MAXIMIZE ENGAGEMENT:
• PHOTO & VIDEO APPS
• NEXT-LEVEL CONTENT
• INTELLIGENCE
PHOTO & VIDEO APPS
• Snapspeed
• Boomerang
• SloMo
• Time-Lapse
VISUAL CONTENT IS KING
Photos: Liked twice as often as text updates
Videos: Shared 12x as often as photos and text
combined
– Simply Measured study on top-10 brands on Facebook
SNAPSEED
BOOMERANG
SLOMO
TIME-LAPSE
WHERE TO POST VIDEO?
• Vine – 6 seconds
• Instagram – Now 60 seconds
• Twitter – 30 seconds
• Facebook – No limit
• YouTube – No limit
NEXT-LEVEL CONTENT
• Facebook Live/Periscope
• Twitter GIF Finder
• Flipagram
FACEBOOK LIVE
PERISCOPE
WHAT IS A GIF?
GRAPHICS INTERCHANGE FORMAT
TWITTER GIF FINDER
FLIPAGRAM
FLIPAGRAM
INTELLIGENCE
• What’s Makes a Good Post?
• Built-In Analytics
• Trends & Influencers
BUILT-IN ANALYTICS
BUILT-IN ANALYTICS
TRENDS & INFLUENCERS
CONTENT YOUR FOLLOWERS …