“PALITRA MEDIA”. - advertadline.ge/images/doc/mediakiti_inglisuri_seqtem2016.pdf · 2016. 10. 6. · advertising agency “advert line” was established in 2009 as part of “palitra

ADVERTISING AGENCY “ADVERT LINE”WAS ESTABLISHED IN 2009 AS PART OF“PALITRA MEDIA”.

ABOUT THE COMPANY

FROM THE VERY BEGINNING WE HAVE NAMED OFFERING OUR CLIENTS INNOVATIVE ADVERTISING DECISIONS AS OUR PRIMARY GOAL. ACCORDINGLY, WE MADE OUR VERY FIRST STEP TOWARDS THE FIELD OF INTERNET ADVERTISING.

OVER THE PAST PERIOD WE HAVE PROVEN THAT WE ARE A LEADING AGENCY WHEN IT COMES TO THE INTERNET.

DEVELOPMENT OF THE INTERNET IN GENERAL HAS SIGNIFICANTLY INCREASEDTHE AMOUNT OF ONLINE ADVERTS. TODAY IT IS IMPOSSIBLE TO IMAGINE ANADVERTISING COMPANY THAT DOESN’T DEAL IN INTERNET ADVERTISING.FOR US, THIS FIELD IS THE MOST PRIORITIZED ONE.

WE OFFER DESIGN AND DISPLAY OF WEB BANNERS ASWELL AS TEXT AND NON-STANDART ADVERTSON GEORGIA’S MOST HIGHLY RATED WEBSITES.

WEB BANNERS MADE BY OUR SPECIALISTS ARE DISTINGUISHEDBY THEIR CREATIVITY AND ABILITY TO ATTRACT NUMEROUS CLICKS. WE ARE ABLE TO HELP YOU REACH YOUR TARGET AUDIENCE AND EFFECTIVELY PLAN YOUR BUDGET.

WHY INTERNET ADVERTISING?

EXPENDITURE EFFICIENCY

ABILITY TO JUDGE THE ADVERTISINGCOMPANY’S SUCCESS IN REAL TIME

CREATIVE AND TECHNICAL FLEXIBILITY OFTHE ADVERTISING COMPANY

COVERAGE OF TARGET AUDIENCE

ADVANTAGES

48.9 % 51.1 %

01

02

02

ALLOCATION OFPERCENTAGES ACROSSVARIOUS WEBSITES

SUMMARIZATIONOF TOTALSTATISTICS

TARGET AUDIENCE: MIXED

01

WomenMen

Men Women

Ambebi.ge Palitratv.ge Kvirispalitra.ge allnews.ge Intermedia.ge Saqme.ge Shin.ge Zooclub.ge

51.8%47.1%51.8%

54.8%

48.2%52.9%48.2%

45.2%58.8%41.2%50.7%49.3%

47.8%52.2%45.7%54.3%

01

02



Ipn.geBpn.geKvirispalitra.geGeorgianjournal.geSaqme.ge

01

35.6%35.1%51.8%52.8%54.8%

64.4%64.9%49.2%48.2%45.2%

02

54.4% 45.6 %

TARGET AUDIENCE: V.I.P.

WomenMen

WomenMen

17.1 %Women

82.9 %

01

02



01

02

Men

TARGET AUDIENCE: WOMEN

Women Men

Marao.ge Beaumonde.geMkurnali.ge Reitingi.ge Gemrielia.ge Mshoblebi.ge

17.1%8.1%

13.1%32.8%18.7%12.7%

82.9%91.9%86.9%67.2%81.3%87.3%

01

02



Sportall.geAdami.geAutobild.ge

01

7.4%29.5%15.5%

92.6%70.5%84.5%

02

TARGET AUDIENCE: MEN

WomenMen

Women

Men

82.5 %

17.5%

www.ambebi.ge

48.2 % 51.8 %

18 4.2%

19.6%

22.6%

28.8%

16.5%

6.2%

2.1%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE

ADDITIONALINFORMATION

SEX DISTRIBUTION OF THE WEBSITE’S USERS

AGE DISTRIBUTION OF THEWEBSITE’S USERS

STATISTICSPROVIDED BYGOOGLE ANALYTICS

TARGET AUDIENCE

Oriented towards constant development,both in technical and content-related means.

Provides constantly updated information in a 24-hour mode.

The most popular news website in Georgia.

Mixed

WomenMen

Sessions Users Pageviews

Sep 1, 2016 - Sep 30, 2016

4,662,126 988,002 13,487,723

www.palitratv.ge

52.9 % 47.1 %

18 8.6%

36.7%

26.9%

18.0%

6.5%

1.8%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Top-rated political-social internettelevision and video portal.

Provides the most viewed and sharedvideos across social media.

Mixed

WomenMen


Sep 1, 2016 - Sep 30, 2016

2,644,470 711,964 5,624,383

ABOUTTHE WEBSITE



TARGET AUDIENCE


www.palitratv.ge

Top-rated political-social internettelevision and video portal.

Provides the most viewed and sharedvideos across social media.

Mixed

Sep 1, 2016 - Sep 30, 2016

1,104,638 215,796 1,704,750

www.kvirispalitra.ge

48.2 % 51.8 %

18 5.3%

18.3%

20.3%

26.6%

19.6%

6.6%

3.3%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Internet version of Kviris Palitra newspaper,with daily updates and exclusive articles.

Trustworthy information withqualified analysis.

The website has an official mobile app in theofficial stores of both Apple and Android.

V.I.P./Mixed

WomenMen


Sep 1, 2016 - Sep 30, 2016

1,704,546 569,301 3,939,971


www.kvirispalitra.ge

V.I.P./Mixed

ABOUTTHE WEBSITE



TARGET AUDIENCE

Internet version of Kviris Palitra newspaper,with daily updates and exclusive articles.

Trustworthy information withqualified analysis.

The website has an official mobile app in theofficial stores of both Apple and Android.

Sep 1, 2016 - Sep 30, 2016

613,636 204,948 1,418,389

www.intermedia.ge

05

06

02

03

01

04

54.3 % 45.7 %

18 5.3%

33.5%

34.5%

15.8%

7.3%

2.4%

1.2%

18-24

25-34

35-44

45-54

55-64

65+

01

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

News and Entertainment website. content is made by customers. customers take care of spreading information in social networks themselves, what causes close integration with social networks.

on website it is possible to watch live programs

Mixed

WomenMen


Sep 1, 2016 - Sep 30, 2016

1,445,865 675,747 4,075,256

www.saqme.ge

18 4.4%

25.0%

30.4%

27.3%

9.9%

2.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

The largest real estate database.

Flexible search system.

A more expanded internet portal of the“Sitkva da Sakme” newspaper.

V.I.P./Mixed

Information about sales, purchases, services,employment and autobusiness.


WomenMen

45.9 % 54.1 %

Sep 1, 2016 - Sep 30, 2016

1,207,231 369,859 13,138,418


www.saqme.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

The largest real estate database.


A more expanded internet portal of the“Sitkva da Sakme” newspaper.

V.I.P./Mixed

Information about sales, purchases, services,employment and autobusiness.

Sep 1, 2016 - Sep 30, 2016

408,526 125,161 4,446,040

Mixed

41.2 %

58.8 %

05

06

02

03

01

www.shin.ge

18

18-24

25-34

35-44

45-54

55-64

65+

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

Men

Website about home, interior and design. Shin.ge – Magazine for my Home

Shin.ge features home design content including interior design, repairs, architecture, landscape decoration, luxury lifestyle and more. It all comes together – Home, court and summer- cottage

18 1.74%

10.73%

31.76%

21.4%

19.79%

11.66%

2.92%

18-24

25-34

35-44

45-54

55-64

65+


Sep 1, 2016 - Sep 30, 2016

303,189 176,374 639,748


www.shin.ge

Website about home, interior and design. Shin.ge – Magazine for my Home

ABOUTTHE WEBSITE



TARGET AUDIENCE

Mixed

Shin.ge features home design content including interior design, repairs, architecture, landscape decoration, luxury lifestyle and more. It all comes together – Home, court and summer- cottage

Sep 1, 2016 - Sep 30, 2016

85,681 49,843 180,792

www.zooclub.ge

49.3 % 50.7 %

18 12.0%

41.0%

23.0%

12.0%

7.0%

3.0%

2.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

Top-rated website on the animal world.

Many topics and subjects broachedat the website see a lot of discussionon social media.

Contains advice for rearing and looking after animals.

WomenMen


Sep 1, 2016 - Sep 30, 2016

234,469 133,072 1,040,300


www.zooclub.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

Women

Top-rated website on the animal world.

Many topics and subjects broachedat the website see a lot of discussionon social media.

Contains advice for rearing and looking after animals.

Sep 1, 2016 - Sep 30, 2016

83,072 47,147 368,578

www.ipn.ge

64.4 % 35.6 %

18 1.8%

15.7%

33.0%

24.5%

17.0%

6.6%

1.4%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Top news agency that broadcasts in Georgian, English and Russian.

Combines high trustworthiness with high ratings.

Respectable and engaged audience.

The list of subscribers includes state structures, NGOs, international representatives,embassies and large private companies.

V.I.P.

WomenMen


Sep 1, 2016 - Sep 30, 2016

2,952,120 550,084 8,382,280


www.ipn.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

Top news agency that broadcasts in Georgian, English and Russian.

Combines high trustworthiness with high ratings.

Respectable and engaged audience.

The list of subscribers includes state structures, NGOs, international representatives,embassies and large private companies.

V.I.P.

Sep 1, 2016 - Sep 30, 2016

998,702 186,093 2,835,725

www.bpn.ge

64.9 % 35.1 %

18 3.1%

10.2%

35.1%

22.1%

20.0%

7.3%

2.2%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Highly qualified evaluation.

Competent market analysis.

Business- and economy-related news.

Boasts high trustworthiness of the business sector.

Has one of the fastest growing audiences.

WomenMen

V.I.P.


Sep 1, 2016 - Sep 30, 2016

567,561 228,993 1,284,991


www.bpn.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

Highly qualified evaluation.

Competent market analysis.

Business- and economy-related news.

Boasts high trustworthiness of the business sector.


V.I.P.

Sep 1, 2016 - Sep 30, 2016

164,876 66,522 373,289

www.georgianjournal.ge

48.4 % 51.6 %

18 5.3%

38.8%

27.7%

17.8%

6.5%

1.6%

2.3%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

First English-language news portal in Georgia.

An internet portal ofthe “Georgian Journal” newspaper.

A modern website with a cutting-edge design that covers political, social and economic topics.

Offers useful information for foreigners in its“Discover Georgia” rubric. This information includeshotels, cultural heritage sites, Georgian cuisine, etc.

V.I.P.

WomenMen


Sep 1, 2016 - Sep 30, 2016

167,192 124,832 518,268

45.2% 54.8%

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

ALLNEWSS.GE – website spreads actual and trustworthy information. The website includes interesting rubrics about travel, technology, culture and etc.

Users basically includes both loyal readers of all ages who are interested in full information about events that hold in Georgia and abroad.WomenMen

18 8%

27.5%

25.5%

15.5%

12.5%

5.5%

5.5%

18-24

25-34

35-44

45-54

55-64

65+

www.allnews.ge

Mixed


Sep 1, 2016 - Sep 30, 2016

467,517 231,068 713,816

www.marao.ge

82.9 %

17.1 %

18 7.3%

32.9%

27.4%

21.8%

8.6%

1.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Useful and practical advice for working women andfor those who take grooming themselves seriously.

Top Georgian website for women.

Women

Women

Men


Sep 1, 2016 - Sep 30, 2016

1,578,962 635,552 2,710,255

91.9 %

8.1 %

05

06

02

03

01

www.beaumonde.ge0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

Women

Men

Target audience of BEAUMONDE.ge are people interested in fashion trends, culture and have unique lifestyle.

Web Magazine about Style and Beau-ty, featuring the latest fashion news and trends, beauty trends and how-to’s, all about celebrity lifestyle and their street style

18 4.86%

24.1%

34.01%

19.14%

12.93%

3.69%

1.26%

18-24

25-34

35-44

45-54

55-64

65+


Sep 1, 2016 - Sep 30, 2016

602,181 265,587 1,305,418


www.beaumonde.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

Women

Target audience of BEAUMONDE.ge are people interested in fashion trends, culture and have unique lifestyle.

Web Magazine about Style and Beauty, featuring the latest fashion news and trends, beauty trends and how-to’s, all about celebrity lifestyle and their street style

Sep 1, 2016 - Sep 30, 2016

290,251 128,012 629,211

www.mkurnali.ge

86.9 %

13.1 %

18 6.8%

29.7%

30.0%

22.2%

7.7%

2.6%

1.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Userbase includes both loyal readers of all ages who areinterested in medicine as well as professional doctors.

An internet portal of“Ojakhis Mkurnali” magazine.

Popular interactive website on medicine.

The website includes a Q&A rubric,a medication database, pregnancy calculators, etc.

Women

Women

Men


Sep 1, 2016 - Sep 30, 2016

732,274 363,733 1,988,046

www.reitingi.ge

67.2 %

32.8 %

18 13.4%

37.9%

25.2%

16.8%

4.7%

1.2%

0.8%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

An internet portal of “Reitingi” magazine.

Publishes scandalous, piquant and exclusive materials.

Boasts the most discussed andmost commented articles and interviews.

Women

Women

Men


Sep 1, 2016 - Sep 30, 2016

1,457,517 543,129 2,372,321

www.gemrielia.ge

81.3 %

18.7 %

18 5.2%

13.4%

26.1%

22.5%

21.9%

9.5%

1.4%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Women

Top rated culinary website.


Video and photographic culinary tutorials, culinary news and advice.

A “personal basket” for recording favorite recipes.

Women

Men


Sep 1, 2016 - Sep 30, 2016

1,434,063 571,268 2,473,957

www.mshoblebi.ge

87.3 %

12.7 %

18 3.0%

27.0%

41.0%

17.0%

8.0%

2.0%

2.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Provides all necessary information forrearing and upbringing of children,as well as relevant domestic advice.


Userbase mainly consists of loyaland dedicated readers.

Women

Women

Men


Sep 1, 2016 - Sep 30, 2016

1,306,575 588,833 2,177,578


www.mshoblebi.ge

ABOUTTHE WEBSITE



TARGET AUDIENCE

Provides all necessary information forrearing and upbringing of children,as well as relevant domestic advice.


Userbase mainly consists of loyaland dedicated readers.

Women

Sep 1, 2016 - Sep 30, 2016

659,559 297,242 1,099,241

www.sportall.ge

92.6 %

7.4 %

18 12.2%

36.5%

28.2%

15.2%

4.9%

1.5%

1.5%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

#1 sports webpage in Georgia.

Offers unique photos and video reports of sports-relatedevents as well as scores of recent matches and games.

Offers sports news from Georgia andabroad as well as exclusive interviewswith famous athletes.

Internet version of “Lelo” newspaper and“Lelo Week” magazine.

Boasts a loyal, dedicated andconstantly growing audience.

Men

Women

Men


Sep 1, 2016 - Sep 30, 2016

1,511,212 236,075 5,394,987

www.adami.ge

70.5 % 29.5 %

18 14.3%

20.1%

33.4%

17.0%

9.2%

4.1%

1.9%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

A daily updated website for men.

Practical advice on weaponry,sports and fashion.

Also offers analytical and sports blogs.

Among Georgian users’ favorite websites.

Men

WomenMen


Sep 1, 2016 - Sep 30, 2016

21,614 18,631 65,464

www.autobild.ge

84.5 % 15.5 %

18 4.0%

33.0%

34.0%

16.0%

8.0%

4.0%

1.0%

18-24

25-34

35-44

45-54

55-64

65+

05

06

02

03

01

0401

02

03

04

05

06

ABOUTTHE WEBSITE





TARGET AUDIENCE

Georgian and foreign car-related news,interesting facts from the car world.

Provides detailed analysis of cars relevant for Georgia as well as a catalog of service centers.

Also offers car license tests, necessary advice anda multitude of other car-related information.

Boasts a loyal - albeit very niche - auditory.

Men

Internet version of “Auto Bild” magazine.

WomenMen


Sep 1, 2016 - Sep 30, 2016

158,602 85,142 485,409

www.ambebi.ge www.palitratv.ge www.kvirispalitra.ge www.saqme.ge www.ipn.gewww.bpn.gewww.shin.ge www.beaumonde.ge www.marao.ge www.mshoblebi.ge

www.gemrielia.gewww.zooclub.gewww.reitingi.gewww.sportall.gewww.adami.gewww.autobild.gewww.georgianjournal.gewww.intermedia.gewww.mkurnali.gewww.allnews.ge

Documents

“PALITRA MEDIA”. - advertadline.ge/images/doc/mediakiti_inglisuri_seqtem2016.pdf · 2016. 10. 6. · advertising agency “advert line” was established in 2009 as part of “palitra