3  Sources: Pew Research 2016 reports

“Compared with 50 years ago, life for people like you has gotten worse”

46% of Americans agree

4

5 Sources: Time Magazine, by Michael Appelton

6

7  Sources: Frontpagemag.com

8

9  Sources: Star Tribune via Associated Press

10  Sources: Dallas Morning News/TNS; Smiley N. Pool

11  Sources: Dallas Morning News/TNS 2016

12 Sources: Dallas Morning News 2016

13 Sources: Charlotte Observer 2016

14

Argentina

Brazil

Vietnam

Colombia

Egypt

Germany

Ghana

Greece

Indonesia

Italy Japan France

Lebanon

Bangladesh India

Philippines

Poland

Mexico Russia

S. Africa S. Korea

Spain Tanzania

Thailand Turkey

Uganda Ukraine

UK

Venezuela

0

20

40

60

80

-5 10Correlation = 0.64

0 5Average % GDP growth (2008-2013)

Source: Spring 2014 Global Attitudes survey. Q11. GDP annual growth from IMF World Economic Outlook Database, April 2014, accessed September 4, 2014. Data not available for Palestinian territories.

www.pewresearch.org

U.S.

Chile

China

Percent who say today’s children will be better off financially than their parents

= Advanced Countries = Emerging Countries = Undeveloped Countries

15  Sources: Copenhagen Institute for Future Studies 2016

Past Future

“Psychologically, culturally and in connection to a common narrative in the Western world, a shift has taken place.”

--Copenhagen Institute for Future Studies, 2016

16  Sources: New York Times 2016 report

The United States Has Always Been Volatile

“We’ve got nothing on

the 1870s today.” --New York Times, 2016

“We average a major war every 20 years.”

17

Part I: Consumers Are Changing

18  Sources: Pew Research 2015

29%

29%

28%

27%

26%

25%

50%

51%

54%

56%

59%

61%

21%

20%

18%

17%

15%

14%

2015

2011

2001

1991

1981

1971

Share of adults by income tier

Lower Middle Upper

Note: Middle income calculated: about $42,000 to $126,000 annually, in 2014 dollars and for a household of three. 

It’s True: The Middle Is Shrinking

19

Technology Changed the Workforce Forever, Compounding Pressure on Lower-Skill Workers

 Sources: U.S. Bureau of Labor Statistics

Labor productivity in the business sector

120

100

80

60

40

1947 1967 1989 2012

20

Work Is Changing

 Sources: Bureau of Labor Statistics 2016

21  Sources Federal Reserve Bank of St. Louis 2016 data

People Are Saving More Money Than Ever

0.0

200.0

400.0

600.0

800.0

1000.0

1200.0

1400.0

Personal Saving, Billions of Dollars, Quarterly, Seasonally Adjusted Annual Rate

1950 1960 1990 2000 2010 1970 1980

22

Inflation Has Been in Check for Decades

 Sources: Federal Reserve Data 2015

9.8

0.38

-2.08

4.86

1.82 2.45

7.25 5.82

3.08 2.54 1.86

Average Annual Inflation by Decade

1913-1919 1920-1929 1930-1939 1940-1949 1950-1959 1960-1969

1970-1979 1980-1989 1990-1999 2000-2009 2010-2015

23 Sources: George Mason University economist Tyler Cowen

It’s a Hard-Knock Median Income Life Consumers Can Afford Best Possible in Many Instances

24  Sources: NBC Universal via YouTube

25

We Are Headed Toward a New World of Consumption

Sources: Joseph Pine, James H. Gilmore, 2011 via Copenhagen Institute for Future Studies

Differentiated

Competitive Position

Undifferentiated

Relevant To

Customers Needs

Irrelevant To

Extract commodities

Stage Experiences

Deliver Services

Make Goods

Guide Transformations Customization

Commodization

Pricing

Progression of Economic Value

The transformation economy addresses unresolved needs for personal growth and creative expression. Considering Maslow’s hierarchy of needs, people will increasingly value not only products or services that satisfy current needs, but brands that can “enable” people to improve themselves, their homes and their families—through data and personalized service. The wellness movement and the maker movement are the earliest manifestations of this new economy.

Sources: HBR, 2011

26

Part II: The World Is Safer Than You Think

27

“The world is filled with bullshit—all

kinds.”

--My Dad

28  Sources: Pew Research 2016

Trust the federal government to do what is right just about always/most of the time…

19%

29  Sources: Brennan Center for Justices 2014; National Crime Victimization Survey;

Violent Crime Fell 42% Since 1990

Crime Has Been Declining for Decades

Violent Crime in the U.S

600

400

200

1960 1980 2000 2010

“Homicide rates are as much as a

hundredfold less than they were when they

peaked 500 ago.”

30

Children in the U.S. Are Safer Than Ever

 Sources: National Highway Traffic Safety Administration

“There’s Never Been a Safer Time to Be a Kid in America” —Washington Post, 2015

“We Live in an Age of Irrational Parenting”

—NY Mag, 2015