a full-service Interactive Marketing Agency offering end-to-end digital marketing

solutions for top brands and industry leaders.

Interactive Strategic Planning

Creative Design

Content Strategy

Technical Execution

Technical Development

Social Media Application Development

Mobile Applications

Effectiveness Measurement

What Do We Do?

History of Antidote X

• 1998: Antidote X is founded

• 1998 to 2003: Antidote X client lists grows to over 20 Fortune 500 companies

• 2004: Antidote X established first downtown Minneapolis office

• 2006: Antidote X expands to larger office space on 1st Avenue – Minneapolis

• 2009: Antidote X receives 2 Webby Award Honors

• 2009: Antidote X expands 1st Ave office to double staff

• 2010: Antidote X expands service offering to support social media and mobile

Antidote X Senior Staff

• Craig Moll –Founding Partner :

14 years of interactive design and development

experience on award winning large-scale web

projects.

• Paul Nealy – Managing Partner:

With 18 years of applied Interactive marketing

skills, technical management, application

development and relational database

architecture, Paul brings the highest caliber of

Interactive marketing experience to each project

• Andy Vickers – Creative Director:

10 years experience working on high end design

projects. Contributing MIMA member and

speaker!

Places we’ve left our mark:

Carmichael Lynch, Campbell Mithun, Martin

Williams, BBDO, Ikea, Porsche, Harley Davidson,

Best Buy, Steelcase, American Express, Internet

Broadcasting Systems, Boston Scientific,

St. Jude Medical, Tractor Supply Company

• And another 5 decades of accumulated experience back at the office

• Matt Tubergen– Executive Producer:

With almost a decade of experience in new media

and emerging platforms, Matt has led efforts to

bring many top entertainment brands to into new

interactive markets such as Lucas Arts, Disney,

NFL, NBA, Nickelodeon and dozens more

Technologies

Client Successes

Social Media and the

Interactive Media Industry

Social Platforms

Social Media and The Gaming Industry

- Widgets

- Video

- Podcast

- Virtual Worlds

- Media Sharing

- Apps

- Mobile Web

- Text

- Location

Web Social Mobile

- Communities

- Blogs

- Micro-blogs

- Chat-Room

- Forums

- Voting Sites

Social Highlights

Social Media and The Gaming Industry

- 96% Of Gen Y in the US have joined a Social Network

- 80% Of Twitter Usage is on Mobile

- YouTube is the 2nd Largest Search Engine in the world

-25% Of The Worlds Top Largest Brands Search Results are User Generated

-78% Of Users Trust Peer Recommendations, %14 Of users trust ads

- Years To Reach 50 Million Users

- Radio: 38 Years

- TV: 13 Years

- Internet: 4 Years

- Facebook: added 100 M users in its first 9 months!

User Activity + Product Communication

=

Increased Product Awareness

Facebook Fact Sheet

Social Media and The Gaming Industry

Who is on Facebook?

-More than 400 million active users

-50% of our active users log on to Facebook in any given day

-Average user has 130 friends

-People spend over 500 billion minutes per month on Facebook

Activity and Interaction On Facebook

-Over 160 million objects that people interact with (pages, groups and events)

-Average user is connected to 60 pages, groups and events

-Average user creates 70 pieces of content each month

-More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)

shared each month

Social Media Activity

+

Interactive Marketing Content

=

Interactive Social Media Campaign

Marvel Super Hero Squad Social Media Campaign

Social Media and The Gaming Industry

Micro-site

Sample Interaction

Facebook Application

Mobile Application

THQ Truth Or Lies Social Media Campaign

Social Media and The Gaming Industry

Micro-site

Sample Interaction

Facebook Application

Mobile Application

What are Other Interactive Brand Owners Doing?

EA Grand Slam Tennis Social Media Campaign has generated more than 1.5

Million interaction among tennis gaming fans

Need for Speed Facebook and Mobile Apps have gathered more than 20k fans

and have achieved more than 2,000,000 Facebook interactions

Splinter Cell Social Application Generated More than 30,000 active users and

over 2,750,000 interactions

Next Steps!

Interactive Strategic Planning

Creative Design

Content Strategy

Technical Execution

Technical Development

Social Media Application Development

Mobile Applications

Effectiveness Measurement