Annual Shareholders’ meeting · BIC® Soleil® Glow™ An Effortless glide for silky smooth skin 6.97 USD 7.97 USD BIC Soleil Glow Competitor COMFORT SHIELD™ head evenly distributes

Annual Shareholders’ meeting

Clichy 14 May 2014

Annual Shareholders’ meeting of 14 May 2014 2

« Honor the past…

invent the future

People are

the cornerstone of

our philosophy »


BIC IN 2013

Good performance of Consumer categories

Continued investment in our brand, new products and innovation and Manufacturing Capacities

Majority stake in Cello Pens

Strong cash generation

Annual Shareholders’ meeting of 14 May 2014

Bénéfice Net Par Action

4

+3.6%Chiffre d’affaires

Marge d’exploitation

Normalisée

Position nette de trésorerie

18.2%

5.13€ 196.7M€

BIC IN 2013

Normalized IFO margin

Net Sales*

Consumer Business+5.2%

Net cash positionEPS Group Share

* Change on a comparative basis


1.15 1.30 1.35 1.35 1.40

1.901.90

2.56 2.60

1.00

1.803.11 3.43 3.51 3.00 3.15

4.295.00 5.48 5.13

2005 2006 2007 2008 2009 2010 2011 2012 2013

Dividend Per Share Exceptional dividend EPS Group Share

37% 37% 38% 38% 45% 44% 46% 51%44%

Attributed fiscal year* On ordinary dividendThe dividend will be paid on 28 may 2014 subject to the approval the AGM

5

In euros

Pay-out ratio*

BIC IN 2013

Ordinary dividend of 2.60 euros per share(+1.6%) proposed to the AGM


2558 64 65 65 68

91 104121 122*

51

49

85

72

49 40 262

42 101

1,6

80

En 2005 En 2006 En 2007 En 2008 En 2009 En 2010 En 2011 En 2012 En 2013 mars-14

148

107 10491

67

159

192 191 201

Total Cash returned to Shareholders

In million d’euros

6

BIC IN 2013

Ordinary dividend Exceptional dividend Share buyback

* Estimates based on 31-DEC-2013 number of shares outstanding excluding treasury shares


2013 Pay-out ratio 51%

Investto preparethe future

CAPEX

Bolt-on strategic acquisitions

Special dividend Share buy-back

0.90 1.15 1.30 1.35 1.35 1.401.90 2.20

2.56 2.60

1.001.00

1.80

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Dividend per share Special Dividend

7

Ensure a steady growth of the ordinary dividend

USE OF CASH


2013 Consolidated Results

and First Quarter 2014


2013: FROM NET SALES TO EPS

BIC GroupIn million euros 2012 2013 Change

Change at constant

currencies*

Change on a comparative

basis*

Net Sales 1,898.7 1,887.8 -0.6% +4.6% +3.6%

Gross Profit 964.2 929.5 -3.6%

Normalized IFO 368.3 344.2 -6.5%

Income from Operations 365.0 339.2 -7.1%

Tax rate 31.9% 30.6%

Net Income Group Share 259.6 241.5 -7.0%

EPS Group Share 5.48 5.13 -6.4%


-1.6

0.20.6

-0.4

2012 normalizedIFO margin

Gross Margin Brand support Foreign currencychanges

Other operatingexpenses

2013 normalizedIFO margin

19.4%

10

18.2%

2013 NORMALIZED INCOME FROM OPERATIONS MARGIN


STATIONERY23%

LIGHTERS29%SHAVERS

23%

OTHERS18%

BIC GRAPHIC

7%

2013 CAPEX – DEPRECIATION & AMORTIZATION

11

5363

89

125107

75 77 71 72 75

2009 2010 2011 2012 2013CAPEX Depreciation and Amortization

In million euros


334.5278.7

196.7

+349.8

-19.0 -2.3

-106.9-79.6

-120.8-80.2

+13.0

-9.8

-82.0

December 2012 NetCash Position

Cash fromoperations

Impact of workingcapital

Other Cash FlowFrom Operations

CAPEX Cello Cash Out 2012 DividendPayment

Share buyback(1) Exercise of stockoptions and liquidity

contract

Others December 2013 NetCash Position Excl.Cello consolidation

impact

Net impact of CelloConsolidation(2)

December 2013 NetCash Position

2013 : NET CASH POSITION

12

Operations Shareholders Remuneration

In million euros

Net Cash From Operations +328.5M€

Impa

ctof

Cel

lo

Con

solid

ati

on (3

)

-201.0

(1): Total FY 2013 share buy-back: 956,292 shares (2): Cello Put options valuation: -107.2 million euros / Cello Net Cash position at 31-DEC-2013: +25.2 million euros


GROUP Q1 2014 KEY FIGURES

13

* on a comparative basis

Developed markets +2.2%

Developing markets +9.5%

Consumer business*(88% of total sales) +4.9%

BIC Graphic*(12% of total sales)

+1.4%

Consumer business 20.9%

BIC Graphic ‐7.2%

Q1 14Q1 13

Net Sales: 434.2 million euros

+1.3%

‐3.7%

+4.5%

As reported As reported withoutCello

On a comparativebasis

15.2%17.6%

IFO Margin

15.6% 17.6%

Normalized IFO Margin

Normalized IFO margin

Normalized Income from Operations: 76.4 million euros


2013 and 2014Operational trends


STATIONERY IN 2013

Net Sales616.4 M€+2.1%

(on a comparative basis)

NormalizedIFO margin 12.7% CAPEX 25 M€

Continued market share gains in an intensively competitive environmentDistribution gains and strong Back-to-School sell-out Double-digit growth in Eastern Europe

Outperformance on a slightly declining U.S. marketExpanded distributionGood Back-to-school

Low-single digit growth in Latin AmericaHigh-single digit growth in Middle-East and AfricaLow-single digit growth in Asia

Market share

15

Market share

Market share


STATIONERY IN 2014

Simplify and Improve Consumers Shopping Experience

16

Consumer benefit

oriented


STATIONERY IN 2014

Create Greater Value through innovation and new usage opportunities

2014

H2 2013

201417

Existing Offer

BIC®

Stylus

BIC®

Kids

BIC ®

Magic Markers


STATIONERY IN 2014

BIC® KidsAn innovative ergonomic writing instrument range designed

for helping kids to better learn how to write

18


LIGHTERS IN 2013

Net sales557.8 M€

+7.0%(on a comparative basis)


Good performance in Central and Eastern Europe (distribution gains)

Flat in Southern countries

Success of our category leading safety and quality positioning, our added-value sleeve designs and our 40th anniversary of BIC® pocket lighter promotion

Latin America: distribution gains across most of the region especially in Mexico and Argentina.

Middle-East and Africa: distribution gains and improving visibility

Asia: performance driven by Japan and global improved in-store visibility

19

Market share

Market share

Market share


LIGHTERS IN 2014

Europe North America

Latin America Asia

20


SHAVERS IN 2013

Net sales377.5 M€

+6.5%(on a comparative basis)


Growth in Eastern Europe

Success of our triple blades products

Highly competitive and promoted environment

market shares maintained in both men’s and women’s segments

Latin America: performance driven by our triple blade disposable shavers and the launch of BIC® Flex 4 refillable.

Middle-East and Africa: solid position maintained in our core products

21

Market share

Market share

Market share


SHAVERS IN 2014Developed countries

BIC® Soleil® Glow™An Effortless glide for silky smooth skin

6.97 USD

7.97 USD

BIC Soleil Glow

Competitor

COMFORT SHIELD™ head evenly distributes pressure, glides and helps protect your skin from irritation

3 flexible blades individually adjust to all your curvesLubricating Strips with Vitamin E and Aloe to pamper your skinPivoting Head and Rubber Grip for ultimate comfort

22


SHAVERS IN 2014Developing countries – Latin America

BIC® 3 Acqua et BIC® 3 Intensity3 Blades for the price of 2!

4,0

4,5

4,5

7,5

7,5

BIC Comfort 2

BIC 3

Competitor 2 blades

BIC Comfort 3

Competitor 2 blades

23

Price in Brazilian real

Assemblée Générale du 14 mai 2014

OTHER CONSUMER PRODUCTS IN 2013

Net sales68.2 M€+12.5%

(on a comparative basis)

NormalizedIFO margin -16.1 M€

+8% +8%

+28%

+16%

2010 2011 2012 2013

Net sales change of BIC Sport on comparative basis

24

Assemblée Générale du 14 mai 204Annual Shareholders’ meeting of 14 May 2014

BIC GRAPHIC IN 2013

StationeryEurope

• Success of new productsNorth America

• Improving trends in sales towards the end of the year, thanks to new product launches

“Hard goods” Europe

• Northern countries sales driven by added value products• Challeging environment in Southern countries

North America• Good Value® range of value priced items and the innovative new BritePix® imprinted

technology well received by customers.

CalendarsDecrease in the U.S. calendar industry Continued strong market share for BIC Graphic

Net sales267.9 M€

-5.0%(on a comparative basis)


25


BIC GRAPHIC IN 2014

With restored Customer Service and an innovative printed Technology, build the right platform to recover momentum

A newBranding

policy

26

Enhanced marketing &

Communication

Innovation&

New Products

CompliantProducts


Our environmental,

social and societal

responsability

in 2013


8.7/10

RESULTSGLOBAL BAROMETER

2013: COMPLETION OF THE SECOND EDITION OF THE SUSTAINABLE DEVELOPMENT BAROMETER

28

PRODUCTS SOCIAL INDUSTRY

Productsenvironmentalperformance

Productsenvironmental

benefits

Packaging Workers’ accidents

BIC Code of conduct

Employees’ training

Commitmenttowards

communities

9/10 9,7/10 0/1010/10 9/10 10/10 10/10

Environmentaland health &

safetymanagement

systems

Energyconsumption

and wasteproduction

ReduceGreenHouse gas

emissions

9,8/10 10/10 10/10


DISTRIBUTION TO STAKEHOLDERS IN 2013

Suppliers969.0 M€

Communities1.9 M€

Banks6.1 M€

Governments106.6 M€

Shareholders201.0 M€

Net investments102.8 M€

CustomersNet sales

20131,887.8 M€

Employees511.1 M€

29


Honor the past…

To

…Invent

the Future


BIC TODAY

A clearstrategy

A balanced portfolio of activities

A diversified geographicalfootprint

NORTH AMERICA43%

GROWING MARKETS31%

33%

31%

20%

4%

12%

31

EUROPE26%


2004 – 2013 : 10 YEARS OF WELL BALANCED GROWTH

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

BIC net sales evolution*

+3.7% per year on average

GDP evolution in regions where BIC is

present

+3.4% per year on average +6.5%

+4.6%

+4.3%EUROPE

NORTH AMERICA

GROWING MARKETS

32

Consumer Product Businessnet sales evolution* in 2013

Sources : IMF – 2014 World Economic Outlook* On a comparable basis

2004- 2013


OUR ROADMAP FOR THE COMING YEARS

On mature or maturing markets

Continue to resist and to adapt to economic uncertainties

Continue to innovate to better answer consumers’ needs and desires

On fast growing marketsIn Eastern Europe: capitalize on the know-how acquired in other regions

In Africa and Middle-East: leverage 50 years of historical presence

33

In Asia: built serenely strong positions in the region


MATURE … OR MATURING MARKETS

NORTHAMERICA

LATINAMERICA

34

WESTERNEUROPE


CONTINUE TO INNOVATE TO BETTER ANSWER CONSUMERS’ NEEDS AND DESIRES – LIGHTERS IN THE U.S.

Innovation Product

Distribution Visibility

From the utility product to the essential accessory

Safety guarantee

35

Consistent Quality

Sleeve Textures Licenses


Cigarettesconsumption

Pocket lighter market

Sale of BIC® lighters

Sale of added-valueBIC® lighters

2010 2011 2012 2013

CAGR2013-2010

36

+17%

+7.5%

+5%

0%Sources : BIC – IRI study

CONTINUE TO INNOVATE TO BETTER ANSWER CONSUMERS’ NEEDS AND DESIRES – LIGHTERS IN THE U.S.


BIC 1

BIC Comfort 2

BIC 3

BIC Comfort 3

BIC Flex 4 (System)

CONTINUE TO INNOVATE TO BETTER ANSWER CONSUMERS’ NEEDS AND DESIRES – SHAVERS IN BRAZIL

2006 2007 2008 2009 2010 2011 2012 2013

One blade Two blades Three and more blades

37

One-piece shaver brazilianmarket (in value)

BIC® shavers range in Brazil

29%

66%

5%

Sources : BIC – AC Nielsen study


CONTINUE TO RESIST AND TO ADAPT TO ECONOMIC UNCERTAINTIES – STATIONERY IN SPAIN

Stationery market trends in Spain

2008 2009 2010 2011 2012 2013

2008-2013-6.0%

38


BIC España* Market shares

25.9%

35.1%

2008 2009 2010 2011 2012 2013*Back‐to‐School season

CONTINUE TO RESIST AND TO ADAPT TO ECONOMIC UNCERTAINTIES – STATIONERY IN SPAIN


FAST GROWING MARKETS

40

EASTERNEUROPE

ASIAMIDDLE-EAST

AND AFRICA


EASTERN EUROPE: CAPITALIZE ON THE KNOW-HOW ACQUIRED IN OTHER REGIONS - UKRAINE

BIC Ukraine net salesaround 3 million euros Low BIC® brand knowledge

A young and little trained team Exisiting products little adapted

41

2009


Products choosen in the existing portfolio… with a new

packaging

Shared experience withteams…

in Latin-America

Investmentsin brand support

2010 – 2011 – 2012

42



2009 2010 2011 2012 2013

BIC Ukraine net sales around 3 million euros

43

2009 2013BIC Ukraine net salesaround 7 million euros



MIDDLE-EAST AND AFRICA: LEVERAGE 50 YEAR OF HISTORICAL PRESENCE

Middle-East

Mature economies

Africa

Real growth field thus still heterogenous

44

GNP per capita trend 2014 - 2019 GDP growth rate in 2016

> +10%

+6% à +10%

+2% à +6%

ND

Sources : FMI – 2014 World Economic Outlook

+5.3% a year in average




1958



TUNISIA ALGERIA

ANGOLA MOROCCOCONGO

OUGANDATANZANIA

KENYASOMALIA

MADAGASCAR

ERITREA

ETHIOPIA

EQUATORIAL GUINEA

LEBANON

KOWEITNIGERIASOUTH AFRICA …

ZIMBABWEYEMEN

MALAWI

IRAK

DJIBOUTI

1970’1958




BIC® products sold in 75 countries5 subsidiaries

2 writing instrument factories128 employees43 distributors

47

2014


ASIA: BUILT SERENELY STRONG POSITIONS IN THE REGION

India

1505 15841702

18331979

21292302

2013 2014 2015 2016 2017 2018 2019

1.2

73%

billion inhabitants

Literacy rate

48

Sources : IMF – 2014 World Economic Outlook

GDP per capita(in dollars)

Jammu & Kashmir

Punjab

Haryana

Rajasthan

GujratMadhyaPradesh

Maharashtra

Goa

Karnataka

Kerala

UttarPradesh Bihar

Jharkhand

Chhartisgrah

Orissa

AndrhaPradesh

Tamilnadu

WestBengal

ArunachalPradesh

Asam

Manipure



P E N SN°1 writing instrument brand in India

7,000 Employees

2 Manufacturingsites*

1 million points of sales

81 M€net sales in 2013,

App. + 10% growth

IFO margin23%

49

*7 factories



Rest of Asia

14countries

BIC® productsdistributed in

1 Writing instruments flag ship store in Shanghai

2Factories• Sationnery• Lighters end of 2015

Sources : FMI – 2014 World Economic Outlook

50

+6% à +10%

+2% à +6%

GDB growth rate in 2016


Governance


BOARD OF DIRECTORS COMPOSITION IN 2013

Independentdirectors

52

Edouard Bich

Representativeof MBD

Marie-Pauline Chandon-Moët

President of Ferrand SAS

John Glen

CEO of BuccleuchGroup

François Bich

Executive Vice-President

Pierre Vareille

CEO of Constellium

Frédéric Rostand

CEO ofSODIAAL

Elizabeth Bastoni

BGI Human ressources Director

Bruno BichChairman

Mario Guevara

Officer and Director

Marie-Henriette Poinsot

Director of StrategicPlanning

Options SAS


BOARD OF DIRECTORS

10 directors 6 meetings in 2013 93% rate of attendance

4

3

4

Independents

Women

Nationalities

Accounts and BudgetSettlement of full year and half year financial statements and review of quarterly results and 2014 budget

Corporate governanceCompensation of Corporate Officers and DirectorsSuccession plan of the Corporate OfficersAllocation of free shares

StrategyAnalysis of the strategy for the Group’s Shaver and Advertising and Promotionnal ProductsCello Pens acquisition finalizationSustainable Development ProgramProgress of the project for fuel cell

April 2013 : Factory visite of BIC Graphic in Minnesota (USA)

February 2014 :

meeting of Independent Directors53


COMPENSATION OF THE CHAIRMAN AND CHIEF EXECUTIVE OFFICER

Compensation and Nomination Committee

(3 membersof which 2

independent Directors)

comparable companies Directors compensation evolution analysis

Analysis of individual performancesand of the company

Reflects Group’s priorities in variable remunerationboth short and long-term

Analysis of total reawardincluding all benefits

54

Principles


COMPENSATION OF THE CHAIRMAN AND CHIEF EXECUTIVE OFFICER

100

75

ComparativeMedianSBF 120 Bruno

Bich

Mario Guevara

55

2013 total remuneration

Total compensation = Fixe + Variable + Performance shares

Chairman Chief Executive Officer

100 97

ComparativeMedianSBF 120


« Honor the past…

invent the future

People are

the cornerstone of

our philosophy »

Documents

Annual Shareholders’ meeting · BIC® Soleil® Glow™ An Effortless glide for silky smooth skin 6.97 USD 7.97 USD BIC Soleil Glow Competitor COMFORT SHIELD™ head evenly distributes