Annual Review 2013

Annual Review 2013

Credits Produced in July 2014Designed by CSFDocument written by Jackie ThorntonPrinted by Colour-Print - 01603 488001

Making a difference in Norfolk

Contents

www.communitysportsfoundation.org.uk / 01603 761122

Welcome

Improvements 2013

Sporting Light Appeal

Disability

Sport

Health

Football

Social Engagement

Schools

Education

........................................... 4

........................................... 5

........................................... 9

........................................... 11

........................................... 13

........................................... 15

........................................... 17

........................................... 19

........................................... 21

........................................... 23

Annual Review 2013

2013 has been another exciting and fulfilling year for the Community Sports foundation

(CSF), supporting more and more people across Norfolk.

The Premier League Charitable Fund supported the Premier League 4 Sport project,

School Sport Programmes, Primary School Enterprise projects and the introduction of

the new Kicks project in Great Yarmouth, which also receives support from our own

Sporting Light Appeal.

Each of these, along with our many other projects, allows us and the Football Club to

embrace the community and make a huge impact on the lives of local people.

2013 saw significant growth in a number of areas that included School Sports

participation and the Player Development Centre programme. With greater remit to

increase the talent pool, we took the opportunity to extend our current boys & girls

football offer. The Player Development Centre has provided for some 19 years, an

excellent training opportunity for our local players. Many have progressed in into the

Academy and into high levels of football through the years. Many have progressed

into employment with us and now become the coaches of the future. We are very

proud of our local football offer and look forward to future development for both the

programme itself and many of the participants that are quite clearly progressing and

growing whilst within it.

Our National Citizen Service (NCS) programme delivered with Reed in Partnership,

continues to be a very rewarding and memorable experience for Year 11 (School

Leavers) students. Over 300 young people attended a unique residential and

community engagement programme. Some really excellent volunteer work took place

and made a huge difference to a number of communities across Norfolk.

This year, the awareness and support for the Sporting Light Appeal charity has grown

considerably with our pinnacle fundraising event Jamie’s Game. The celebrity football

match attracted nearly 8,000 people to Carrow Road and was a huge success raising

over £60,000. Many thanks to businesses and local people who have supported the

appeal through challenges or donations.

With the breadth of new programmes that the charity has developed this year, we have

continued to invest in our staff training and development to ensure that the quality of

our delivery remains the highest it can be. We also plan to continue to develop young

coaches with potential.

In May we lost one of our own, Ben Parkin. We would like to take this moment to

remember our friend and colleague who made such an impact on the Norwich City

Power Wheelchair team. Finally I would like to thank our ever growing team of staff,

volunteers and our trustees that show great dedication and passion to strive to make a

difference in Norfolk every day through the power of sport.

Welcome

Ian Thornton, Director of CSF

www.communitysportsfoundation.org.uk / 01603 761122 4

Organisational Improvements in 2013

In 2013 CSF identified 12 key goals that the charity aimed to achieve. Below shows that progresses and success that have been accomplished.

Theme

Quality Charity

Growth

Sustainability

Facility

NCFC / Partner

Goal

Continue to raise the quality of customer care and

delivery through quality assurance observations and

support to staff and customers

Greater use of social media and the web to increase

awareness of the charity and its impact on the

community

To increase the growth of the charity through

effective research, consultation, planning and

development of programmes engaging new

customers

Gain greater support and awareness for the

Sporting Light Appeal

Develop new relationships with organisations that

have aspirations to work in partnership to develop

community sports facilities

Use the profile of Norwich City FC to engage fans

and partners to make a difference through sport

Progress

New digital and online feedback from customers

Web site re-development to ease navigation.

More case studies of people we have helped

Developed new Premier League projects, School

Sport Programme, PL4Sport, Primary Enterprise,

and Kicks

Raised half a million pounds through grants,

donations and fundraising events. Jamie’s Game

attracted nearly 8,000 people

Developed partnership with six “Community

Hubs”. Funding secured to re-develop Carrow Park.

Large facility project yet to be achieved

Delivered the Future Fans project to engage with

fans, players and coaches

Annual Review 2013


Differences made in 2013

Overall

Football

Sport

Health

Disability

Social Engagement Schools

To increase the growth of the charity through

effective research, consultation, planning and

development of programmes engaging new

customers

Increase opportunities for players to improve and

progress to elite or national levels through greater

football provision for advanced boys and girls

Use the power of the Olympics and other high

profile sports events to help increase participation

and coaching in sport

Help to improve the health of local people by

delivering a wider range of Health initiatives

through the Premier League Charitable Fund and

NHS funding

Increase the number of people with disabilities

participating in sports other than football

Secure funding to enable the continuation of

positive activities for young people through

Kickz and Street Sports projects within deprived

communities

To use the power of Norwich City FC and sport

to engage learners in areas other than physical

education

Engaged with over 26,000 people throughout

2013

862 players have attended a structured football

development programme through weekly Player

Development Centres

20 new Sports Clubs established to help increase

participation across seven sports

Supported 109 overweight children to maintain a

healthy weight through Fit4It

Developed a new programme Get Set Go to

support the progression of disabled young people.

Links with other sports clubs yet to be achieved

Developed the Kicks project to support 208

people and 236 people through Street Sports with

help from the Sporting Light Appeal

116 Schools supported to deliver high quality PE

Vision, Mission, Values

Vision

“To help people achieve their goals by delivering quality, innovative services through football

and sport.”

Mission - Engagement - Participation - Progression

“To deliver a wide range of innovative, quality programmes that engage people through football and sport.”

“To inspire and raise aspirations enabling continued participation, supporting physical, educational and personal development to create a more active and healthier way of life.”

“To work together to make a positive impact on individuals and the wider communities to

enable people to achieve their goals and progression in life.”

Values

1. To deliver professional, quality, safe, affordable services to all users

2. Respect and listen to the views of children, young people, adults and our partners

3. Invest in and support staff to enable development and progression

4. Provide excellent communication and customer care

5. Provide opportunities that empower and engage all users

Annual Review 2013


In 2013 we wanted to be better at…

Where we were

Good customer experience

Some people know what we do

£100,000 raised for Sporting Light Appeal

Good success rate of winning grants and contracts

Some partners know how we can help them

No opportunities to develop facilities due to lack of land

Lots of work goes unnoticed

We have good staff

Where we wanted to be

Excellent customer experience and people tell others about us

More people know our name and understand what we do

Progress towards £1million target

Win all funding and contracts we apply for

More organisations see CSF as a value for money solution to issues

Councils and land owners want to work with us

People see how we work with NCFC to support the local community

Recruit and develop excellent staff

Where we are now in 2013

98% of people said we were excellent or good

We have more Twitter followers, Facebook likes and hits on our web site

Raised half a million pounds to help more disadvantaged and disabled people

Secured £810,000 grants to deliver projects over the next three years

18 additional schools worked with CSF to deliver and support curriculum PE lessons

Early negotiations with organisations to identify potential land

Over 7,000 people attended Jamie’s Game and saw some of the people we help

49 new staff recruited and 38 staff on a coach development programme

Annual Review 2013

Coastal ChallengeJamie’s Game

London Marathon

Ground Collection

Zip Wire challenge

Raising Money...


Sporting Light Appeal 2013 Goals

Develop and deliver a strategy to meet fundraising targets

Make more people aware of the people we help through our marketing and communication

Get more Business Champions involved with new incentives

Work with NCFC to get more fans to become Community and Business Champions

Continue to make a difference to disadvantaged and people with disabilities through our range of projects

Successes

Raised half a million pounds since Appeal started 7,000 people supported Jamie’s game

Business Champions raised £16,421 for the appeal

Community Champions raised £10,410 through their own events

Supported Powerchair team, DS team, after school clubs, bursaries

Cycle Swarm event 2013

Coastal Challenge

Dean Ashton Golf Day

Annual Review 2013

Disability

• 28 people received advanced coaching in

the Player Development Centre

...to raise aspirations


Goals

Increase the number of people with disabilities participate in sports other than football

Develop links with children with disabilities in mainstream schools

Increase participation for children with severe and complex needs through multi-sports respite courses

Successes

17 children with disabilities attended the Sporting Light Get Set Go holiday programme

Worked with primary and high schools to identify suitable young peopla for our programmes

171 children attended Matchday Clubs and 346 children participated in Multi Sports Holiday Camps

“CSF and Norwich City have changed Jacob’s life. We can’t thank them enough.”

Andy BowlesFather of CSF disability participant

Annual Review 2013

Sport

Goals

Use legacy of the Olympics and our Ambassadors to help increase participation and coaching in sport

Deliver a new young leaders programme to increase physical activity in school playgrounds

Investigate training and partnership opportunities with other National Governing Bodies

Work with the Premier League to deliver the PL4Sport

Success

Olympian Jessica Jane Applegate and Anthony Ogogo visited schools and activities to increase participation

265 young people completed a young leaders qualification

Developed new partnerships with Boxing, Handball, Table Tennis, Netball, Tennis, Basketball, Hockey and Badminton

20 new sports clubs established through the PL4Sport programme


Annual Review 2013

Health

Goals

Help to improve the health of 4,064 people by delivering a wider range of Health initiatives through the Premier League Health project and NHS funding

Continue to work with NHS Norfolk to develop new innovative childhood/adolescent obesity prevention and treatment programmes

Deliver a new innovative programme to help teenage obesity through the NHS and Premier League funding

Create Health Information points to encourage greater physical activity and encourage people to receive a NHS health check

Successes

8,438 children have increased their levels of physical activity and awareness of healthy lifestyle through PL Healthy Multi Skills (5,368) and NHS Play90 Dance (3,070)

30 Health Workshops delivered to help 245 young people make better choices

With the NHS we supported 109 overweight children to maintain a healthy weight through Fit4It

766 older people received health advice and sign posting to clinical services through Health Information Points

Abbie’s Story

15-year-old Abbie referred herself to Fit4It after hearing about the programme from a school nurse.

Abbie’s overall goal was to lose her unhealthy eating habits and improve her cardiovascular fitness.

During the programme, Abbie reduced her BMI and, after displaying some football skills during a Fit4It session, has been accepted onto the Premier League Girls’ Football Programme.

Abbie is now more confident and exercises regularly while taking responsibility for her own eating habits.


Annual Review 2013


Goals

Deliver the new Premier League football programme to support 8,195 people into football

Work closer with NCFA and NCFC to link player pathways to the local clubs and the new Elite Player Performance Plan

Develop new pilot league for U7s

Develop new activities for under-8 girls to help increase participation in girls football

Improve the participants experience of CSF football courses

Increase awareness of the success of CSF Football programmes

Investigate a partnership shadow under 18 college programme with NCFC

Successes

7,456 players supported through the PL Future Canaries project 862 players received advanced coaching (Boys 665 and Girls 197).

The U7 pilot league enabled 48 children to participate in their first structured match programme

Not developed

New resources developed for soccer skill centres. Better staff CPD to develop coaches.

Football Development brochure produced to show range of programmes. Three web site stories and 602 new followers on Twitter for @NorwichCityPDC

Not developed

Football

Annual Review 2013

Social Engagement

“I could never have anticipated just how special the experience would be. I would thoroughly recomend NCS to anyone”

Saskia BaylissFormer National Citizen Service participant


Goals

Increase partnerships to deliver the Street Life Soccer project to engage with offenders and help reduce re-offending Work closer with partners to provide opportunities for 300 young people to participate on the NCS programme

Work with local communities to develop social action projects that make a difference to local people Improve quality of the experience of young people attending Kickz and Street Sports

Successes

181 homeless and vulnerably housed people supported through Streetlife Soccer (38 participants were in-prison). Since attending the course only 14 out of the 96 people who had previously offended have re-offended, smoking has reduced by 60%, 58 people have moved into employment (including factory work, apprenticeships and one employed by CSF), 78 people gained qualifications, 33 moved into independent living 284 young people learnt new skills through residential camps and volunteering through the NCS project 20 Norfolk communities benefitted from social action projects designed and delivered by NCS young people Secured funding for Gt Yarmouth Kicks programme to engage 208 young people at Kicks and 236 at Street Sports projects

Joe’s story

Joe is a 15-year-old from Great Yarmouth; a town ranked among the 10% of most deprived areas in the UK, with incredibly poor prospects of employment and education for 16-24 year-olds.

Small for his age, Joe suffered from a lack of confidence and was struggling to settle into his new school, leading to two spells of temporary exclusion.

Joe began Kicks sessions and the coaches quickly identified Joe as a young footballer with potential. They encouraged him to attend trials at a top team and eventually, Joe secured a place in the Community Sports Foundation’s Player Development Centre.

Joe continues to attend Kicks and is a leader that encourages others to follow his example. Kicks coaches and Joe’s schoolteachers have reported the huge change in Joe as a person, student and footballer.

Goals

To use the power of Norwich City FC and sport to engage learners in physical education

Build relationships with suitable businesses to gain sponsorship for the Schools Programme

Investigate new after school activities to provide to schools

Deliver the Premier League Enterprise Academy and Classroom Champions Programme

Successes

10,438 children have received high quality PE and 501 six week After School Clubs have taken place

£90,000 PL funding to support the development of school sport

Increased number of dance after school clubs

77 young people from High schools and 567 children from Primary schools have increased their business skills through Premier League Enterprise projects

Annual Review 2013

Schools


“As always, the coach was very knowlegable and kept all children engaged. The teachers have nothing but praise for him.”

Toftwood Junior School

Charlie’s up for the Challenge

When Aylsham High School took up the

Premier League Enterprise Challenge, one

member of the team, with limited interest

in football, jumped at the chance to

improve her skills with the help of Norwich

City.

Charlie, a student in year 11, was a

member of the team that devised a

mobile application to improve the

matchday experience for Norwich City

fans at Carrow Road.

The development stages of the project

saw the team liaise with key club staff to

produce a product that would take them

to the challenge national finals at Villa

Park.

Charlie was an instrumental member of

the group and impressed Chief Executive

David McNally, which led to a part time

job with Norwich City as a match day host

for the Media team - a rare opportunity

for a student of Charlie’s age.

The impact made on Charlie by the

programme has also seen her develop a

keen interest in Norwich City and she has

attended several games since the finals.

Goals

To use the power of Norwich City FC and sport to engage learners in areas other than physical education

Build relationships with suitable educational providers to gain funding to develop new educational programmes

To improve the quality of coaching delivery of CSF staff

Successes

Street life Soccer participants gained 113 NOCN Unit qualifications through the programme

315 people were supported to gain new qualifications through the Skills4Sport programmes

49 new staff were recruited and 38 staff supported through a bespoke coach development programme

Annual Review 2013

Education


“This programme has helped to turn my life around and experiences like this are ones that I’d never have had otherwise; we’ve all had a great time.”

Lee, Street Life Soccer participant

Annual Review 2013

Finance

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

2006 2007 2008 2009 2010 2011 2012 2013

Foundation Turnover 2006-2013

Customer 26%

Fundraising 10%

Contracts and Grants 64%

Foundation Income 2013

The financial stability of the charity is crucial to the

Foundations long-term sustainability. This year saw

CSF’s income increase from £1.79million in 2012 to

£2.2million in 2013.

This increase is due to securing new contracts and

grants from programmes including The National Citizen

Service, Schools and Health. In addition the football

programme has increased the number of players it

develops and the number of sessions it provides on a

weekly basis.

The Foundation’s long term financial strategy is to

secure income from different sources including

fundraising, customers and contracts and grants. We

are pleased to report that in 2013 fundraising through

the Sporting Light Appeal represented 10% of the

charities total income, an increase from 7% in 2012.

Contracts and grants also represented 64% compared

to 62% in 2012.

Overall with the positive growth of the charity in 2013

means that the Foundation are in a strong financial

position to continue to grow and support more people

in the local community in 2014. Our reserve fund is

designated to future exciting projects.


Norwich City Community Sports Foundation Registered charity number 1088239

Address: Carrow Road, Norwich, NR1 1JEWebsite: www.communitysportsfoundation.org.ukTelephone: 01603 761122Twitter: @NorwichCityCSFFacebook: facebook.com/communitysportsfoundationFlickr: flickr.com/ communitysportsfoundation

Documents

Annual Review 2013