ANNUAL REPORT | 2017 · McKinsey&Company SA Fashion Week is ... in publishing The Fashion Handbook, which lists all the . ... It takes the young startup through all the necessary

ANNUAL REPORT | 2017

THE BUSINESS OF FASHION SA FASHION WEEK

CONTENTS

Left to right: Clive by Clive Rundle (AW18) Black Coffee (AW18) ERRE (SS17) Gert-Johan Coetzee (AW18)

Introduction 1Pillars 3Collections 6Competitions 18Wholesale 29Retail 32Collaboration 35Growth & Development 41Designer Timeline 47


INTRODUCTION

Left to right: Keys Fashion (AW18) Sies!ISABELLE (AW18) JJ Schoeman (SS17) Rubicon (AW18)

South African Fashion Week is the optimal platform for a designer to start, develop and grow their business from. We are the only business-to-business platform that markets and promotes designers throughout Africa. We are the authoritative voice on the business of fashion. We started 2017 with ambitious goals and have achieved all of them. We have strengthened our networks, created income streams for designers, facilitated and promoted collaborations on all levels and integrated labels with local manufacturers.

We believe that by fostering sustainable partnerships between the various sectors of the fashion supply chain, we can better promote an image of excellence within the industry, that will bring out the creativity and business sense among our talented designers. We have put business strategies in place that deliver sustainable marketing platforms for our designers.

I am particularly proud of our 21 Steps to Retail education programme. This innovative course allows post-grad students and young designers to be mentored in all fields, from design to retail, in 21 stages. More than 60% of designers that completed the 21 Steps to Retail programme are now retailing in top stores.

Fashion Week recognizes the power our diversity holds in the fashion sector − still one of the most socially inclusive industries in the country. Lucilla Booyzen

“The size of the global apparel business is growing and is expected to generate double digit growth between now and 2020, much of it coming from developing markets.” McKinsey&Company

SA Fashion Week is the only business-to-business marketing platform for fashion, footwear, accessory and jewellery in Africa. Designers show their seasonal collections to the media, buyers and their clients.

The SAFW Women and Men Collections are presented biannually. The SA Fashion Week Trade Event runs parallel to the presentation of the collections and is a wholesale platform for designers to sell to boutiques and online stores nationwide. This is followed by the biannual Luxury Designer Pop Up Shop in Sandton City, and the annual Menswear Pop Up Shop in June each year and the Designer Pop Up Shop in Brooklyn Mall, bringing designers and consumers together, while opening trade opportunities for the designers.

Entering the Fashion Retail space is most difficult for a start-up designer. Each season, SA Fashion Week launches new designers through various competitions, giving them the opportunity to start trading. In addition, SA Fashion Week is directly connected to 32 Fashion Colleges and Universities through the SA Fashion Week Student Competition. This gives us the opportunity to identify the country’s strongest talent and nurture them until they are ready to play an active role in the industry.

Our partnership with Lufthansa enables us to take designers abroad for them to experience fashion design, marketing and retail at an international level.

SA Fashion Week collaborates with Schreiber Media in publishing The Fashion Handbook, which lists all the designers in South Africa. This biannual publication is sold in leading bookstores throughout the country and is also distributed at SA Fashion Week Collections.

“Fashion brings about many changes that have a huge impact on our economic and social life.”

1 2

Introduction About


PILLARS

Left to right: African Style Story (SS17) Mantsho (AW18) Isabel de Villiers (SS17) Sun Goddess (SS17)

BusinessThe role of Fashion Week in the major cities is to promote their designers, not only in their own country, but also internationally. SA Fashion Week has, from its initiation in 1997, nurtured established designers, supported and educated new designers in the business of fashion while unearthing new talent prior to promoting them. Simultaneously, we had to focus on developing the full value chain, so that designers could have the support they needed to play a role in building the industry. We continue to engage with all stakeholders, from fabric suppliers to financial partners, in order to support and create new opportunities. SA Fashion Week has put mentoring and educational programmes in place which facilitate internships both locally and abroad, collaboration with WGSN, Cape Wool SA, departmental stores, fabric suppliers and manufacturers. We promote intelligent fashion.

ReputationBrand image and reputation is paramount to fashion. We have built SA Fashion Week as a marketing platform that is internationally recognised. We are constantly developing and building the reputation of the designers and the industry at large, not only in Africa, but also in Europe and the US.

EducationBusiness knowledge is essential to fashion design leaders of the future. At SA Fashion Week we know that a passion for all that encompasses fashion, will not necessarily further the industry alone. Therefore, we have put the following educational and mentorship programmes in place to further designers and the SA Fashion Week team.

Pillars

Innovation & DigitalSocial marketing is the marketing strategy of the future. Digital technology was a game changer; it disrupted industries, and forced businesses to relook at their approach, develop new capabilities, and transform their cultures.

We encourage designers to tap into the vast potential of online marketing through using their social media platforms for:• Retargeting their audience with Facebook advertising. • Running promotions, giveaways and focusing on

special holidays and SA Fashion Week events.• Presenting style guides and constantly engaging with

their audiences on all the social media platforms.• Working with influencers that are part of their network.

SA Fashion Week supports these strategies by running a fully-fledged social marketing programme through digital newsletters and snaps throughout the year.

InvestmentSA Fashion Week continues to tap into the business sector to attract more investors into forming partnerships with designers and manufacturers.

3 4

• SA Fashion Week’s partnership with Woolworths gave 13 designers the opportunity to be taken through the process of manufacturing and supplying flagship stores.

• 21 Steps to Retail is a three-month learning programme, which was initiated in 2013. It takes the young startup through all the necessary steps, from being a designer to an entrepreneur.

• A one-year business development programme was established in collaboration with the Da Vinci Institute School of Business, offering designers the opportunity to develop their business capacity.

• Berlin Fashion Week Collaboration − through our partnership with Lufthansa we give designers and SA Fashion Week Team members the opportunity to travel to Berlin as part of a learning programme. This is followed by a show and tell-session to transfer the knowledge gained.


Left to right: Chu Yan (SS17) Nivadni Sewnath (SS17) Ekta (AW18)

COLLECTIONS

Thank you to our valued partners for their generous contribution that assisted us in making the vast growth in this sector over a very short period possible.

Woolworths Official Retail Partner of SA Fashion WeekWBeauty Official Make Up Partner of SA Fashion Week AW18Cruz Vodka Official Vodka Partner of SA Fashion Week. Cruz hosted the official opening parties of both SS17 and AW18

Sandton City Official Home of SA Fashion Week AW18 and the final judging of the New Talent SearchSunglass Hut Naming Rights Partner of the SAFW New Talent SearchGQ Media Partner of the Scouting Menswear Competition

Hyde Park Corner SS17 Official Host of the Luxury Designer Pop Up Store and the final judging of the Scouting Menswear CompetitionThe Park Official Home of SA Fashion Week SS17Rimmel London SA Official Make Up Partner of SA Fashion Week SS17Lufthansa German Airlines Naming Rights Partner of the Lufthansa 1st Class CollectionsCarlton Hair Official Hair Partner of SA Fashion Week AW18 Cape Wools SA Naming Rights Partner of the Cape Wools SAFW Designer ChallengeAero One Title Show Partner for the AW18 Collections

SA Fashion Week is dedicated to keeping the cost of showing the Collections affordable for all designers.

A key element in the success of the Creative Fashion Design Industry in a country, is its luxury and ready to wear collections created by designers. It creates wealth and employment for the full value chain, from the textile designer to the service sector. Designing a collection and making patterns are only the beginning. The biggest task for any fashion designer is turning talent and knowledge into a sustainable business model that generates continuous business. This means competing not only with other designers, but also with the influx of international brands and retailers.

South Africa has only developed an individual fashion identity in the past 7 years. Many smaller designers are flourishing, despite the various challenges that include manufacturing, fabrication, skills-shortage and lack of funding.

Fashion ideas are about the future, what we want to see next. We look for game-changers, designers who can open up a wider discussion around the discerning shopper’s life, which reaches beyond a day-in-fashion.

In total 87 Designers, including accessory designers, presented their collections at SA Fashion Week this year. 26 have their own stores, and 24 supply over 5 stores.

Corporate Partners Designers

5 6

“You need to be savvy about business, learn about the supply chain, financing, cash flow, talent and distribution, not just the creative. If you start as a creative, you unfortunately spend very little time designing because you’ll be running a business.” Anya Hindmarch, British accessory designer


Fashion has always been an important role player when it comes to how we define ourselves and others. It is a powerful tool − it inspires, influences, seduces, projects power, reflects leadership and creativity.

Over the past five years, the South African Creative Fashion Industry has trended toward growth. Designers have started closing the gap between design and retail in order to appeal to the demand of the increasing numbers of consumers. As a result, growth of designer fashion more than doubled.

Twice a year over a period of five days, designers present their collections for the forthcoming season to an audience of department-store buyers, boutiques, journalists, stylists and personal clients.

The better a designer collection aligns itself with their customers’ lifestyle and culture, the better chance the brand has to sell and be a sustainable business that can contribute to the economic growth of our country. Part of the success of any brand is its understanding of what makes it essentially unique, of what their brand DNA is, and how to build a success story around it. We encourage the designers to keep their businesses small and ‘special.’ Through our vast network, we are constantly connecting designers with boutiques, departmental stores, the media and new clients.

• 284 designers in total in South Africa• 118 collections were shown on the SA Fashion

Week platform in 2017• 87 designers showcased their collections • 58 Ladies wear designers, 15 of which showed

more than 1 collection• 29 Menswear designers, 11 of which showed

more than 1 collection• 260 Designers are stocking boutiques and

departmental stores nationwide• 188 boutiques stocking SA designers nationwide

The designers who show their collections at SA Fashion Week are getting to know customers who may be interested in their particular take on new trends, and fashion in general. They understand their target market’s culture and lifestyle. Designers are designing collections that speak directly to their consumers and their businesses are growing through value rather than volume.

The Creative Fashion Industry in South Africa is based in the three big cities − Cape Town, Durban andJohannesburg and with the focus on Johannesburg as the business centre. SA Fashion Week Men and Women are biannual showcases. The Spring/Summer Collections take place in March/April and the Autumn/Winter Collections in September/October each year.

Seasonal Collections

7

Left to right: Lumin (AW18) Liz Ogumbo (AW18) Loayo Art & Creations (AW18)

COLLECTIONS

8


Afrikanswiss (SS17)

Bi Parel (AW18)

Beware The Wolf in Sheep’s Clothing (AW18)

9 10

Although designers have shown menswear collections at SA Fashion Week since its inception, 2017 saw the 5th year of two days entirely devoted to men’s dress. It is also one of fashion’s fastest growing markets in South Africa.

Men are becoming more and more conscious of what they buy. Globally, research shows that menswear is growing faster than ladieswear and the luxury market.

The Millennial Man willing to pay more for garments that last longer, is contributing to the growth spurt. Casualwear and Sportswear are highlights in the menswear market. Men are increasingly dressing more consciously and the designers are tapping into this new trend. SA Fashion Week Collections Men has created the buzz that was needed to stimulate awareness around the importance of menswear. It has generated overwhelming publicity that has energized and stimulated the market.

Menswear designers are fashion forward, bold, daring and original. They reflect a South Africanism that we previously found lacking.The explosion of instagram and having the right person being featured in your design, has become critical in the menswear space.

There are an estimated 71 established menswear labels in South Africa. 29 Menswear designers showed their collections at SA Fashion Week during 2017. 11 Designers have their own stores. The estimated collective publicity for SA Fashion Week Collections Men amounted to R35million.

Collections Men

“Designers all need to take responsibility for their own future and success in business. Designers have the power to not only lead the country in fashion design, but to create thousands of jobs.”


No Shade (SS17)

Palse (AW18)

House of Saint Luke (SS18)

11 12

D.O.P.E (SS17)

Ephymol (AW18)

Floyd Avenue (AW18)


Tailor Me (AW18)

The Watermelon Social Club(AW18)

Tiller (SS17)

13 14

Pure Moon (SS17)

RK Menswear (AW18)

Roman Handt (AW18)


COLLECTIONS

Through exposure to buyers and Pop Up Shop consumers, ladies wear designers have continued to grow their businesses in 2017. They are making it in fashion, supplying brick and mortar and online stores, as well as stocking their own boutiques. With the focus on market research through the different retail streams created by SA Fashion Week, the designers are getting to know which retailers are appropriate for their brand and what the needs of their target markets are. SA Fashion Week has created role models − entrepreneurs that have found success which lies within the contemporary, middle and high-end fashion markets. There are estimated 148 established Ladies Wear Labels in South Africa. 58 Ladies wear labels showed their Collections at SA Fashion Week during 2017. 19 have their own stores.

Collections Women

1615

"Thank you for all your assistance, hard work, dedication, late hours you spent and blood, sweat & tears. It does not go unnoticed and has certainly benefited ERRE all the way. Looking forward to making the next season even better!" ERRE

Urban Outlaw (AW18)

Yung Blood Apparel (AW17)

Zamaswazi (AW17)


Left to right: Heart and Heritage (SS17) Jessica Shuttleworth (SS17) Judith Atelier (SS17) African Style Story (SS17)

COMPETITIONS

It is out of the box thinking and originality that will push the South African fashion conversation forward. The breakthrough to retail is the most difficult challenge for a start-up designer. SA Fashion Week has put various competitions in place to spotlight new entrepreneurs in fashion.

While it is the leaders in fashion design that form the backbone of a country’s fashion industry, it is the up-and-coming designers, with their own way of defining fashion, that are the most exciting.

SA Fashion Week’s competitions are an undeniable springboard for young designers. The aim of SA Fashion Week competitions is to assist talented designers, with the potential for commercial growth, to start making the transition from a developing creative business to a sustainable business that can play a role in the Creative Fashion Industry, create jobs, wealth and contribute to the GDP of the country.

The judging panels of all SA Fashion Week Competitions are composed of the most respected names in their fields and include designers, opinion-leaders, fashion editors, social media reporters and business-leaders.

2017 Competitions:

• SA Fashion Week Sunglass Hut New Talent Search• Lufthansa 1st Class Collection Competition• SA Fashion Week Scouting Menswear Competition• SA Fashion Week Student Competition• Cape Wools SAFW Designer Challenge• Brooklyn Face of Fashion Search

Competitions

17 18

"In the latest of a series of collaborations celebrating local design, Woolworths has officially joined forces with SA Fashion Week as the exclusive retail sponsor, a significant partnership aimed at fast-tracking South African fashion from the runway to the rails." Charmaine Huet, Group Director of Woolworths Marketing


Top left to right: Aya Goods, Aya Velase, Stitch and Steel, Sheila-Madge Designs, Sheila-Madge Designs | Bottom: Sheila-Madge Designs (Winner)

Established in 2013, SA Fashion Week saw the need to identify the most important designers of the future in order to nurture and support them, giving them the opportunity to market their labels.

The Lufthansa 1st Class Collections is only open to fashion designers who have been in business for less than 10 years. They are outstanding achievers in the early stages of their careers and have shown promise and dedication in establishing and growing their own sustainable fashion business that can have a future impact on the GDP of South Africa.

With a Judging panel lead by The Fashion Agent’s Annette Pringle, the Lufthansa 1st Class Collections celebrates exceptional fashion talent in South Africa.

The prize included: • A return flight courtesy of Lufthansa German Airlines –

to attend Berlin Fashion Week as part of a SA Fashion Week travel seminar.

• Accommodation courtesy of SA Fashion Week. • All finalists got a free space at the SS17 SA Fashion

Week Trade Event.

Finalists:• Aya Goods• Aya Velase• Stitch and Steel• Sheila-Madge Designs

The Winner of the Lufthansa 1st Class Collection was Sheila-Madge Designs.

Lufthansa 1st Class CollectionsSS17 March 2017

COMPETITIONS

19 20

“Over the past 20 years the increase in the price of consumer goods in South Africa exceeded 187% whereas the price of clothing to the consumer was only 33%.”


Top left to right: Bayanda Khathini, Leaf Lethlare, Originally Kasified Clothing, De Mil, De Mil| Bottom: De Mil (Winner)

COMPETITIONS

The Scouting Menswear competition is the opening show of the SA Fashion Week Men Collections. It was initiated in 2012 and continues to showcase and promote new designer businesses. It raises the profile of emerging menswear designers, introduces them to the buyers and media as well as supports them in their breakthrough into the retail market.

It also recognises outstanding talent, lifts them into the spotlight and helps them cope with establishing their brand at an early stage.

Finalists:• Bayanda Khathini• Leaf Lethlare• Originally Kasified Clothing• De Mil

The Winner of the SA Fashion Week Scouting Menswear was Coenraad de Mol of De Mil. From his first designs in 1997, specializing in bridal and theatrical costumes, he moved onto menswear in 2007. Although a master patternmaker and a true constructionist, he follows a more alternative new world approach to clothing that blurs gender lines.

SA Fashion Week Scouting Menswear with GQ MagazineSS17 March 2017

21 22

"The fashion world continues to be a powerful social, political, and cultural commentator. Fashions may change, but fashion has always and will always be with us. The connection between fashion and soft power will therefore remain intrinsic and enduring."


Top left to right: AGEO by Arnold Phasha, Kentse Masilo, Danielle Frylinck Design, Liu Liu, Turner Studio | Bottom: Mmusomaxwell (Winner)

COMPETITIONS

Established by SA Fashion Week in 1998, the New Talent Search is the most prestigious fashion award in South Africa. Being a finalist or a winner in the New Talent Search is an important milestone in any designer’s career.

This premium competition has been sponsored by Sunglass Hut since 2015.

Since its inception, the success stories include: Jacques van der Watt of Black Coffee, Terrence Bray, Maya Prass, Roman Handt, David Tlale and more recently Take Care, Anmari Honiball and Jenevieve Lyons.

The prize included:• Representation by The Fashion Agent for 1 year valued

at R11, 400.00.• The opportunity to show a satellite collection as part of

the SA Fashion Week Sunglass Hut New Talent Search AW18 valued at R12, 500.00.

• A free stand at the SA Fashion Week Pop Up Shop 2018 in Brooklyn Mall to the value of R6,000.00.

• A trip to London Fashion Week in February 2018 valued at R50 000. Sunglass Hut will provide the winner with a return ticket, accommodation, transfers, show tickets and entry to the exhibition.

• All finalists were granted access to the SA Fashion Week Trade Event – AW18 (24 - 27 October 2017).

Finalists:• AGEO by Arnold Phasha• Kentse Masilo• Mmusomaxwell• Danielle Frylinck Design• Liu Liu• Turner Studio

The winner of this latest designer search was Mmusomaxwell, founded in 2016 by Maxwell Boko and Mmuso Potsane.

SA Fashion Week Sunglass Hut New Talent Search AW18 October 2017

“I really want to thank you guys for being amazing partners and I certainly believe the two brands are stronger for the journey we walked.” Earl Kopeledi, Sunglass Hut Marketing Manager

23 24


The SA Fashion Week Student Competition is open to final year students at any of the fashion colleges or universities in South Africa. It identifies the designers of the future, and for the designer is a stepping-stone to running a successful business and a great way to stand out from the crowd and create brand awareness.

The most important aspect of this competition is process, the journey and the lessons learnt on the way.

SA Fashion Week calls upon students to exercise their innovation, skills set, tertiary practice and creativity. Over 32 institutions are included and finalists selected represent the institutions listed below.

The finalists’ garments were exhibited at the SA Fashion Week Designer Pop Up Shop in Brooklyn Mall in August and at the SA Fashion Week AW18 Collections in October.

This Competition is an entry point − the first contact designers have with the media, consumers and buyers. Spotlighting the designers at such an early stage of their career gives SA Fashion Week the opportunity to nurture talent, making sure that they stay connected.

Finalists :Amina Gaffoor Durban University of TechnologyDenigue Meyer Elizabeth GallowayEmilia Sarupdeo Durban University of TechnologyJuanie Ferreira LISOFMichaella Pollard Durban University of TechnologyMufaro Mukoki LISOFSafiyyah Bhorat Durban University of TechnologySphowakhe Mbuto Durban University of TechnologyThobekile Mchunu Durban University of TechnologyVicky Roux Vega School

The winner of this competition was Mufaro Mukoki from LISOF.

The prize included:• Finalists Garments exhibited at SA Fashion Week Pop

Up Shop in Brooklyn Mall in August 2017• Finalists Garments exhibited at SA Fashion Week

Collections AW18 October 2017• Cash prize of R 5000• VIP SA Fashion Week Experience for SS18 Collections

April 2018 including Flights and accommodation• Free stand at SA Fashion Week Trade Event SS18

Collections April 2018

SA Fashion Week Student Competition

COMPETITIONS

25 26

Middle right: Mufaro Mukoki (Winner) | Middle left: Finalists


Bottom left: Winner, Eunice Malaka | Top right: Finalists

COMPETITIONS

Models help designers project their vision to consumers. Without models the designer collections would never be as powerful.

SA Fashion Week initiated the Brooklyn Face of Fashion in 2014, in partnership with Brooklyn Mall. The aim is to build the model industry, continuously discover new faces that can promote, excite and project the ideas of the designers in their collections.

Twenty girls are selected to be part of the Fashion Installations at Brooklyn Mall during the Pop Up Shop and Student Competition Installation at the SAFW Designer Pop Up Shop. This is their first entry to modeling.

A winner is announced on the final day of the SAFW Brooklyn Pop Up Shop and walks away with the prize, which includes, a year contract with Ice Models, an opportunity to cast for the SA Fashion Week Autumn Winter Collections and a R10 000 gift card from Brooklyn Mall.

The winner of this years competition was Eunice Malaka. Originally from Limpopo, she graduated last year from the University of Johannesburg, with a degree in Community Development and Leadership and Honours in Social Policy. She has received great feedback from Ice Models.

Brooklyn Face of Fashion Search

27 28

"Without fashion models there will be no shows, no fashion editorials, media coverage, TV commercials, and no social media reporting on the designer Collections at SA Fashion Week."


Left to right: The House of Diva (AW18) Angela Demontigny (AW18) Atelier Dajee (SS17) Ri.ch Factory (AW18)

• The Fashion Agent• SA Fashion Week Trade Event• SA Fashion Week Pop Up Shops

SA Fashion Week has put various wholesale and retail opportunities in place where designers can trade, bringing the buyers and consumers to the designer.

These platforms give the designers an opening to:

• Conduct product research• Evaluate who their core customers are• Determine who their competition is, what they offer

and what similar labels are doing to promote their products

• Market their goods alongside leading brands in SA

• Connect with their new client base and build on their existing clients

• Sell and trade, the main objective of these trading platforms

Open since 2012, The Fashion Agent is the only multi-label, trading agent and wholesale fashion showroom, in South Africa representing selected top designers.The Fashion Agent specializes in men’s and women’s contemporary fashion and is located in the Design District in Rosebank, Johannesburg. It focuses on brand development, business strategies, and sales to all tiers as well as collaboration with our brands to develop unique and premium product.

The main objectives of The Fashion Agent is:• Facilitate a permanent, professional wholesale showroom,

a business platform for South African designer brands that connects them with wholesale buyers of department stores, individual boutiques as well as buyers of online retailers.

• Tell stories about South African designers, their values and share knowledge with customers, the end consumers.

• Generate sales, promoting and handling the wholesale business on behalf of the designers.

• Develop the local, national fabric industry and fabric agency network by promoting South African designers.

• Expand production facility of South African designers without compromising product quality and thus strengthening the South African fashion industry.

• Put a quality control mechanism in place before the stock is delivered to retailers, ensuring that the orders are

• Grow CMT production facilities by creating order volumes which result in job creation for the entire value chain. This leads to exports to Africa and establishes strong sales in new (overseas) markets.

Over the past 12 months (1st November 2016 to 31st October 2017), the wholesale turnover at The Fashion Agent increased by +64%. The number of units sold to retailers and boutiques for this period exceeded 21,000. Designers represented by The Fashion Agent:

AKJPAfrican Style StoryBlack CoffeeClive RundleErreFloyd AvenueGert-Johan CoetzeeLovejoziLunarRich MnisiRoman HandtSoberThebe Magugu

SA Fashion Week Wholesale & Retail Platforms The Fashion Agent

WHOLESALE

29 30

“We LOVE being part of SA Fashion Week and adding our bits of glam. Thanks for trusting our ideas and creative and just letting us get on with it.” Audrey de Mardt, BlueSky Brands


RETAIL

Trade shows are the most effective way for designers to boost their brand among retailers. It has been an integral part of our vision to build a trade event that would offer improved business-to-business opportunities to our Creative Fashion Industry, similar to that of our international counterparts.

Buyers are looking for something new and fresh to attract their customers, now more than ever.

The Trade Event is designed to be an intimate, networking-friendly and neutral trading ground for all designers in Africa. It offers a broad spectrum of the various designers’ pricings; optimizing the buyers purchasing power and boutique owners attendance.

The exhibiting brands are carefully curated, ensuring that they are retail ready with sound business processes in place, that will enable them to deliver according to order.

The Trade Event provides visibility, a credibility boost, networking time, opportunity to form new relationships with clients and vendors, a chance to generate leads and a soft entry to the media.

The Trade Event, in October 2017, showed an encouraging escalation in buyers and boutique owners visiting from all over the country. We have attracted 77 new buyers and we are determined to nurture and grow this one and only middle-to high-end marketing, business-to-business platform, so that it becomes a premium networking and sales space in Africa.

It took place over four days and ran parallel to the SA Fashion Week Collections.

84 Designers exhibited150 Buyers attended139 Media reported on the designers exhibiting

SA Fashion Week Trade Event

"The need to gather and share information in a face-to-face forum as well as touch and feel the product will always exist." Tom Nastos, UBM

31 32


Seven years ago, SA Fashion Week initiated the first Designer Pop Up Shop. Presently SA Fashion Week runs four Designer Pop Up Shops per year.

With the rise of online retailers, the importance of a physical presence, where people actively experience a brand, has never been more important.

The SA Fashion Week Designer Pop Up Shops assist designers to test new markets, identify, connect and interact with their target market, the media and above all generate sales.

As a follow-up to the success of the Pop Up Shop in Brooklyn Mall initiated 5 years ago, this year, we initiated the SA Fashion Week Luxury Pop Up targeting the high-end upper-middle-market in Hyde Park Corner, as well as growing the Brooklyn Mall Menswear Pop Up Shop, that was initiated 3 years ago, as stated by Lucilla Booyzen

Collectively the SAFW Menswear Pop Up Shop, SAFW Designer Pop Up Shop and the SAFW Luxury Pop Up in Hyde Park Corner generated a total of R758 968.00 for SA Fashion Week designers.

SA Fashion Week Designer Pop Up Shop - Brooklyn Mall

RETAIL

33 34

"Camille Candella, vice president of Marketing for Emerald Expositions says: A tradeshow environment allows retailers to see product in person, establish what's trending in their marketplace, and get comprehensive product information in one contained location."


Cape Wools SA, in partnership with SA Fashion Week, has launched the first ever Wool competition for top South African designers.

Two designers, Ephraim Molengoana and Jacques van der Watt, were chosen by a panel of international and South African industry leaders and showcased Autumn Winter Collections at SA Fashion Week.

Collaboration with Cape Wool SA

Further designers will be chosen in 2018 and 2019, giving 6 designers in total the opportunity to show their collections free of charge at SA Fashion Week.

The prizes for this prestigious competition were sponsored fabric, a travel seminar to the “Making it in Textiles” conference in Bradford in the UK, and a two season collection show sponsorship. Both these designers will do a joint show at the Spring Summer 2018 SA Fashion Week Collections.

"We are incredibly excited by this collection. It showcases our best local talent in a way that stands up to global trends, and it’s another bold move towards truly sustainable fashion on our Good Business Journey.” Shaheda Sayed, head of Brand Communications, Woolworths

"The wool industry's efforts to forge new relationships with South African fashion designers has been embraced by Lucilla and her superb team at SA Fashion Week. We thank SA Fashion Week for their foresight and support." Louis De Beer, CEO Cape Wools SA

35 36

COLLABORATION

The Style by SA Collection is the first showing of its kind in SA Fashion Week history. It is also a first for the SA retail giant Woolworths’ fashion designers Rich Mnisi, Thebe Magugu, Selfi and AKJP, who have been commissioned by Woolworths to create a sustainable range made from Better Cotton. The cotton has been sourced from the SADAC region and has undergone a dyeing process that uses only eco-friendly chemicals, as stated by Shayne Robinson for Midrand Reporter

This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers: Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) to deliver three proudly South African ranges on the runway, namely, The Glam Capsule, The Resort Capsule and a Woolworths first, The Better Cotton Capsule, said Thateng Shimange, Woolworths general manager, in Womensworld.

Fourteen designers are selling selected pieces from their collection in Woolworths at Sandton City, Canal Walk, Mall of Africa, Rosebank, Menlyn, Centurion, Gateway and Westville Pavilion.The following designers supply these Woolworths Flagship stores: AKJP Ephymol iFele Maria McCloy Rich Mnisi Sindiso Khumalo Thebe Magugu

This capsule, #StyleBySA collection, was also available online at woolworths.co.za in 2017.

Collaboration with Woolworths

Cleo DroomerGert-Johan CoetzeeLukhanyo MdingiPichulikSelfiSol SolYoung & Lazy

Left to right: Simone Bufe (SS17) Yanela Mtolo (SS17) Leandi Meyer (SS17) Tide Louw (SS17)


The fashion education sector is flourishing.

The appeal of fashion as a career-opportunity has grown over the past decade, leading to more young people choosing fashion and specifically fashion design as a career.

There are more than 30 colleges and universities now offering fashion diploma or degree courses, with a huge intake of fashion design graduates each year. These institutions do not necessarily all provide students with an adequate education in garment construction, patternmaking, trend prediction and real-time business knowledge. However, these skills are necessary for becoming part of the Creative Fashion Industry − playing a role in the economy and contributing to the GDP of our country.

21 Steps to Retail addresses this gap − it prepares the graduate student for retail, connecting them to the full value chain of the Creative Fashion Industry. It gives them the necessary knowledge to deal with the ever-changing trends. It also addresses pattern cutting, grading, fabric selection. Above all, it connects them to manufacturers fabric suppliers and all other industry suppliers that play a vital role in the success of a brand.

Left to right: Rich Mnisi (AW18) Sheila Madge (AW18) Thebe Magugu (SS17) Sisiano (SS17)

COLLABORATION

The South African Fashion HandbookEducation − 21 Steps To Retail

The South African Fashion Handbook is proud of its six-year relationship with South Africa’s premier fashion event − SA Fashion Week. “Our complimentary working relationship has formed a strong marketing opportunity for both brands,” says editor Jane Schreiber of Schreiber Media. “It illustrates how new business can arise from working with like-minded people who are visionary in their approach to branding.” The Handbook is published twice a year − launched at the Summer and Winter shows of SA Fashion Week and distributed to all who attend.

The publication has become a permanent fixture of this prestigious fashion event and has built a loyal following among fashion retailers, brands, designers and fashion-loving consumers.

The collaborative business relationship has delivered a highly-targeted audience to the Handbook and a quality, promotional magazine to SA Fashion Week, that helps keep the event visible throughout the year.

37 38

“Lucilla and myself share the same sentiment around fashion. It’s not something that happens twice a year on a red carpet; it’s hard, year-long work that must balance the excitement of upcoming trends, a sense of fun, insightful social commentary and practical business sense.” Jane Schreiber, Editor of Schreiber Media


Digital, media facts and figures Digital, media facts and figures

GROWTH & DEVELOPMENT

Left to right: Black Coffee (SS17) Erre (SS17) JJ Schoeman (SS17)

The power of social media in the fashion industry has increased astonishingly in the last years. Social networks and blogs have a big influence on customers. The time of fashion bloggers being considered enemies to traditional fashion media is over. Nowadays, bloggers can be found sitting next to editors-in-chief of famous magazines during Fashion Week runway shows. Their blogs have earned the respect of the fashion industry and media. Therefore, taking into account the relevance of these bloggers for the launch of a collection, is necessary. In addition, we advise designers to involve other new media and, or social network websites (e.g. Facebook, Twitter) when launching their collection.

The sales of designers’ labels at SA Fashion Week events are directly linked to our vigorous social media campaigns during the year and specifically during our events throughout the year.

According to a McKinsey & Co report, if internet use proliferates in Africa at the rate mobile phones did in the early 2000s, the continent stands to add as much as $300 billion to its economic growth by 2025.

www. safashionweek.co.za

Twitter: 389 000 followersFacebook: 23 000 likesInstagram: 37 700 followersYoutube: 700 subscribers

• All shows on SA Fashion Week YouTube Channel and on SA Fashion Week website

• 35K posts on Instagram with #SAFW• 1.28 million Impressions on Twitter over 1 month of SA

Fashion Week• 824 online articles covering the collections• 590 print articles writer about SA Fashion Week• 44 broadcast pieces done about, at or during SA

Fashion Week• Over R400 Million Public Relations Value generated

over SS17 and AW18 seasons

Online Footprint:@safashionweek#SAFW#SAFWwomen#SAFWmen#AW16#SS17#SS17#AW18#SAFWPopUp #SAFWTrade#StudentCompetition#FaceofFashion#NewTalent#ScoutingMenswear#1stClass

Internet culture and fashion are linked. It opens communication channels that never existed before. It connects designers of all levels, that are based anywhere in the world, with leading trends and pure design at a click of a button.

It is not only this connection that is important. Designers start their collections by tapping into the internet and social media, getting inspiration from whatever and wherever their heart desires. They are no longer restricted by their environment, created by the country they are living in, or their economic standard − their perspective is widened − the world is instantly available to them. They have a voice and can play a role in Global Fashion.

SA Fashion Week’s key social media platforms are Instagram, Facebook and Twitter. Our content is highly curated, constantly engaging on all levels of designer, sponsor and event specific platforms.

39 40

“After my many years in comms and PR, I can tell that you are particularly good at what you do. Well done and thank you. “ Michelle Doyle, Equilibrio


41


Left to right: Clive Rundle (AW18) Gert-Johan Coetzee (AW18) Sies! Isabelle (AW18)

42

Social Media Analytics


43


44


45


Left to right: Black Coffee (AW18) Mantsho (AW18) Sober (AW18)

46

New Talent Timeline

1998 Caroline Marshal, Claire O’Keef, Clinton Lotter, Jacques van der Watt, Nicola Dexter, Ruthi Orlin, Terrence Bray, Vicky Leach, Willy Ndatira and Yac Kimmie

Anienke van der Walt, Anna-Mari, Bonga Bengu, Brett Goldman, Buyani Khoza, Colleen Dubane, Hayley Rasool, Irene Kotsiros, Jaqui Pertridge, Lialize Besuidenhout

Lorena Bradley, Maya Prass, Sam Bulgin, Scelo Ntshalinshali and Thabani Mavundla

Clinton Naidoo, Jacques le Grange, Maphiwe Mzolo, Mumtaz Rosoo, Nicola Freinkel, Petra Leranjo, Reno Steenkamp, Sonja Niewoudt and William Ntamo

Craig Fraser, Dominique Gatland, Geraldine, Marique Yssel, Mikateko Mhlanga, Nina Penberthy, Nirma Milkmaid, Roman Handt, Shireen Peer, Smilford Marapo and

Dumisani Matsha, Kobie van der Westhuizen, Mikateko Mhlanga, Natalie Callis, Nelson Pillay, Richard de Jager, Sbo Shonge and Zanele Msele

Annelize Neuhoff, David Tlale, Dumisane Matshatshe, Ella Butler, Esme Vivier, Maud Mbowane, Michelle Dritza, Palesa Tshukudu, Refiloe Tsotetsi, Rozanne Whyte and

Athi Patra Ruga, Frances Andrew, Kathrin Kidger, Lisa Jaffe, Palesa Tshukudu, Patience Mashaba, Stephen Quatember and Upakile

Athi Patra Ruga, Hestie Roodt, Justine Peel & Bree Morrison, Katherine Mortner, Nomalanga Nyanda, Patricia Carlabalero, Rozanne Whyte, Sfiso Mthethwa, Tiaan

Nagel, Victoria Boucher and Frances Andrew

Earthquake, Estan, Katherine Mortner, Malikah Hajee, Mzimo, Nicola Stevenson, Rozanne Immerman, Story, Tony Mestre and Zealous

Carina Louw, Joline Graham, Kat Kgare, Luke Radloff, Siphakeme Ndlovu, Tiaan Nagel and Tony Mestre

Anisa Mpungwe, Khumo Moshimane, Marize Malan, Robyn de Klerk, Stephan Marin and Tanya Demby

Celeste Lee Arendse, Elme Bekker, Jonica Gubula, Liza Benson, Marize Malan, Megan Perks and Naomi Motlhamme

Cleo Droomer, Elme Bekker, Kutloano Molokomme, Oriel Barnard, Laila Baderoon, Este van der Merwe, Ntokozo Kunene and Marize Malan

Anneke Koster, Charl Janse van Rensburg, Danielle Hartman, Kelly Esterhuyse, Khumo Manota, Kutloano Molokomme, Lameez Claasen, Samantha Constable and Cleo

Lameez Claasen, Claire MacKenzie, Katherine Esterhuyse, OO ilu, Ludwig Bezuidenhout, Samantha Constable, Tzvi & Ramon and Fashion Diary

Anmari Honiball, Cutterier by Laz Yani, ERRE, Mej. Lues by Hanrie Lues and Take Care

Angelo Sebastian, Revelation Fashion, Oh! Deer, Jenevieve Lyons, Wake

WITH by Dean Charles Hauptfleish, Somerset Jane by Melissa Jane Somerset, GreerKyle by Greer Kyle Dennison, IAMONE by Farah Wallet, Mod-ish by Wardah Safi

Etsa, Mieke, Herritual, NuIBase, Sheila-Madge, Siyathokoza, Lumin

AGEO by Arnold Phasha, Mmusomaxwell, Danielle Frylinck Design, Liu Liu, Turner Studio, Kenste Masilo

Droomer

Wame Ledimo

Sozon Grey

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Elle New Talent Search in association with Mr Price Designers:

SAFW Renault New Talent Designers:

SA Fashion Week Renault New Talent Designers:

SA Fashion Week Sunglass Hut New Talent Search Designers:

Elle New Talent Search Designers:

“Fashion Designers must be creative and entrepreneurial at the same time. They need to create a culture of excellence, changing their focus from designing for single clients to designing for the middle market, without loosing their individuality and originality.”


ABIGAIL BETZAMANDA LAIRD CHERRYBLACK COFFEECLINTON LOTTERCLIVECRAIG NATIVEDAVID WESTDEPATRIERROL ARRENDZGAVIN RAJAHINEELENGJAMES MOULDERJULIANKAREN MONK KLEINSTRAMARIANNE FASSLERMARION & LINDIEROW-GSISTER BUCKSSUSAN HANSEN TERRENCE BRAYWONDER BOY

ANDRE CROUCAMPBLUE ZOOCATHRINE MOORECLIVE DE PATRIDUVALLERROL ARRENDZGAVIN RAJAHHILTON WEINERHIP HOPJENNI BUTTONJULIANMARC & MICHAEL MARIANNE FASSLERTHE BOYSTHOMAS REDWYLDE OSCAR

2001

2000

1999

1998

1997

ABIGAIL BETZANNA-MARIBLACK COFFEECHEEZECLIVECOLLEEN DUBANECRAIG NATIVEDANIEL LE ROUXDAVID WESTFABIANIIRENE KOTSIROSJENNI BUTTONJOE SOAPLIALIZE BEZMAYA PRASSROW-GSUSAN HANSEN WONDER BOY

ANDRE CROUCAMPCATHRINE MOORECLIVEELZBIETA ROZENWORTHFRANCOIS VEDEMMEGAVIN RAJAHGIDEONHIP HOPJULIANMARC & MICHAEL MARIANNE FASSLERMARION & LINDIENATALIEPAUL MUNROETHE BOYSWONDER BOY

ABIGAIL BETZANDRE CROUCAMPBLACK COFFEEBONGA BENGUBRITT CORMACKCHELLELOVATTCLINTON NAIDOOCLIVECOLLEEN DUBANECOPPELIACRAIG NATIVEDANIEL LE ROUXDAVID WESTGIDEONHELENE BULLICUBAIRENE KOTSIROSLIALIZE BEZLOTTO RAMOSITUMALCOLM KLUKMARIANNE FASSLERMAYA PRASSROW-GRUFF TUNGSTONED CHERRIESTRANGELOVETERRENCE BRAYZANELE MSELE

2006ABIGAIL BETZAMANDA LAIRD CHERRYBLASOENBONGIWE WALAZA CARLA CABELLEROCLIVE RUNDLECOLLEEN EITZENCOPPELIACRAIG PORTEPHYMOLFRANKFRANZ GRABEGLORIHOUSE OF OLEI LOVE LEROYJJ SCHOEMANJULIAN COUTURELLGCLOXION KULCALUNARMANISH MALHOTRAMANTSHOMARTIN PEENSMZANSI DESIGNERSNORMAN COUTUREOLD BOY OOFPAUL MUNROEPINEDA COVALINPLAYERSOUL SPICESTEPHEN QUATEMBERSTONED CHERRIESUN GODDESSTERRENCE BRAYTHABANI MAVUNDLATHE HOLMES BROTHERSTHE LIBRARYTHULA SINDIVIKRAM PHANDISVINOZULOE

200420032002 2005AARON SPENGAMANDA LAIRD CHERRYAUBREY RAMATLABLACK COFFEEBLASOENBONGIWE WALAZACLIVE RUNDLE DANIELLE ABRAHAMSDAVID TLALEDEE ALBERTSDIETER V.D BERGHEPHRAIM MOLINGOANAGERMAINE CHRISTOPHERGETTO STARGODDESS FACTORHAYLEY GODFREYHECTOR PIETERSONHOLMES BROTHERSINNOCENTIA MBELEJEFF MOKHELEJJ SCHOEMANJUDY BAATJIESKGOTSO MABAKHUTALA VANQAKLEYNHANSLERATO PHILELESEGO PEEGAMACHERE POOEMALIKAH HAJEEMARLE DROTSKYMAVIS NTHOMICKAEL KRANONKULULEKO ZONDOPHENOMENONRUBICONSTEPH GSTEPHAN MARTINTARRYN DE MINKTHULA SINDITUMELO PHATSHWANEZIMASA NYAKAZODWA

2MEAMANDA LAIRD CHERRYBLACK COFFEEBLONDC2CARDUCCICLIVECOLLEEN EITZENCRAIG FRASERDARKOVADARKIEEPHYMOLERBON DESIGNSFRANK OSHODIGADOLTONGERMAINE MYBURGHGODDESS FACTORHENI ESTERHUIZENHERMAN BOTHAHIP HOPICUBAISSUESJIMI DELAJAKIKIROMEOKUTALA VANQALIFELOXION KULCAMAYA PRASSNELSON PILLAYPUMLA JOYREGISTER 7REMI OSHOLAKERUBYRUFF TUNGRUTH VESTESSHAMIM AMRASTONED CHERRIESUN GODDESSTHE HOLMES BROTHERSVINOVUKANI CREATIONS

AMANDA LAIRD CHERRYBLACK COFFEEBONGIWE WALAZACLIVE RUNDLE COLLEEN EITZENCRAIG NATIVE DARKIEDAVID TLALEDUSTELLA BUTEREPHYMOLFRANZ GRABEGERMAINE MYBURGHGETTO STARGODDESS FACTORJENNA ENGELDOEJULIANKAREN MONK KLIJNSTRALEIGH SCHUBERTLIFELISOFMAYA PRASSPALESA MOKUBUNGPAUL MUNROEPHYCHICPULSATEREGISTER 7RUBYRUFF TUNGSTONED CHERRIETASLEEN BULBULIATHE HOLMES BROTHERSVINOWARPEDWILLIAM NDATIRA

AMANDA LAIRD CHERRYBLACK COFFEEBOMBSHELLBONGIWE WALAZACADUCCICLIVECOLLEEN EITZENCRAIG NATIVE DAMAT & TWEENDARKIEDAVID WESTDMEPHYMOLGENETIXGIDEONHIP HOPICUBAISSUESKAREN MONK KLIJNSTRAKOKETSOLESEGO MALATSILIFELOXION KULCALUNARMALCOLM KLUKMARION & LINDIEMARIQUE YSSELMAYA PRASSNIRMA MILKMAIDPAUL MUNROEPIERRE DU PLESSISPOLORIPTORNRUBYRUFF TUNGSUSAN HANSEN STONED CHERRIESTRANGELOVESUN GODDESSTERRENCE BRAYTHOMAS REDTHULARE MONARENGX&O

Left to right: Sober (AW18) Somerset Jane (SS17) T_Niche (SS17)

DESIGNER TIMELINE

47 48

2007ABIGAIL BETZALEXANDER KOUTNEYAMANDA LAIRD CHERRYARTISTIC SOULAUBREY RAMATLABLACK COFFEEBONGIWE WALAZA BRENDAN STURROCKBRETT GOLDMANCLIVE RUNDLECOLLEEN EITZENCRAIG NATIVE DE MILDM CLASSICSDUSTEPHYMOLGLORIGUILLOTINEHERMANA RUSHI LOVE LEROYINCUBATOR BY LISOFIRMGARD MKHABELAJJ SCHOEMANLEBO MASHILELUNARMASEKELAMANTSHOMARION & LINDIEMISS SCARLETMON MOIRPOETRY MUSUEMPSYCHICROBIN LIDSKYROGER SAINTRUBICONSHUKRIE JOELSOUL SPICESTEPH GSTORYSUPERELLATERENCE BRAYTIDOTHE HOLMES BROTHERSTWOZEALOUSZULOE

2008ABIGAIL BETZAMANDA LAIRD CHERRYAUBREY RAMATLABLACK COFFEECLIVE RUNDLEDE MILDIAMONDFACE COUTUREEARTHQUAKEEPHYMOLFRANZ GRABEGUILLOTINEHERMANA RUSHHOUSE OF BUNORHOUSE OF JOLAHOUSE OF OLEI LOVE LEROYIRMGARD MAKHABELAJULIANKLUK CGDTLEBOMASHLISOFLUNARMANTSHOMISS SCARLETMOTHER AFRICANARAINSAMYNN VINTAGEREMI LAGOSRJKAY CREATIONSRUBICONRUBYSODASTONED CHERRIESTORYSTRANGELOVETANDO ZAMXAKATERRENCE BRAYTHUNDERSTORMTIAAN NAGELTWOVUTZULOE

2009ABIGAIL BETZAMANDA LAIRD CHERRYAMBER JONESANISA MPUNGWEBLACK COFFEEBLASOENBLUE ZOOCHRISTOPHER STRONGCLIVE RUNDLECOLLEEN EITZENCOPPELIADAVID WESTDE MILDIAMONDFACE COUTURE EARTHQUAKEEPHYMOLFRANCOIS VEDEMMEGIDEONGUGULAMHERMANNA RUSHHOUSE OF BUNORHOUSE OF NEONHOUSE OF OLEI LOVE LEROYIRENE MAKHAVHU DESIGNSIZZIM CLOTHINGKHUMOMOSHIMANELEBOMASHLISOF FOR SOVIETLOXION KULCALUNARMARIZE MALANMANTSHOMISS SCARLETMOTHER AFRICANARAINSAMYNN VINTAGEREMI LAGOSRJKAY CREATIONSROBYN DE KLERKRUBICONRUBYSIES!ISABELLESODASOUL CHILDSPYRALSTEPHEN QUATEMBERSTONED CHERRIESTORYSTRANGELOVESUPERELLATANDOZAMXAKATANYA DEMBYTERRENCE BRAYTHUNDERSTORMTIAAN NAGELTWOVUTVINO


20112010AMANDA LAIRD CHERRYBLACK COFFEECHRISTOPHER STRONGCLIVE RUNDLECOLLEEN EITZENCRISTINA NITOPIDFCELME BEKKEREPHYMOLFUNDUDZI BY CRAIG JACOBSGERT-JOHAN COETZEEGUGULAMHOIDENJOEL JANSE VAN VUURENKOTTIN & TWILLELEIGH SCHUBERTLOXION KULCALUNARMABUMANTSHOMERTIQUESNAKED APEOO ILUPALSE HOMMERACHEL DE MARDTREGGIESTARREMI LAGOSRUBICONRUBYSIES!ISABELLESILVERSPOONSMARTEEZSOBERSUPERELLASUZAAN HEYSTERRENCE BRAYTIAAN NAGELTHUNDERSTORMURBAN GODDESSVESSELINA PENTCHEVAWOW BAG

AMANDA LAIRD CHERRYBIANCA WARREMBLACK COFFEECHIMERACHRISTOPHER STRONGCLEO DROOMERCLIVE RUNDLECOLLEEN EITZENCRISTINA NITOPIDFCDM CLASSICSELME BEKKEREPHYMOLESTE VAN DER MERWEFUNDUDZI BY CRAIG JACOBSGERT-JOHAN COETZEEGUILLOTINEGUGULAMHERMANNA RUSHHOUSE OF OLEI LOVE JOZIHANRIE LUESJANINE DOLLERYKAREN MONK KLINJNSTRAKICOKOTTIN & TWILLEKOTLOANOMOLOKOMMELAILABADEROOMLEBO MASHLOXION KULCALUNARMAD MADEMANTSHOMARIZE MALANMARKIATOMIX & MATCHNABEELANAKED APENON EUROPEANNTOKOZO KUNENEORIEL BARNARDRACHEL DE MARDTRUBICONRUBYSBU MSIMANGSIES!ISABELLESILVERSPOONSOBERSODASTONED CHERRIESUPERELLASYLVESTER FALATATERRENCE BRAYTIAAN NAGELTHUNDERSTORMURBAN GODDESSTWOVESSELINA PENTCHEVA

Left to right: Sun Goddess (AW18) Vintage Zionist (AW18) Keys Fashion (AW18)

20132012 2014 2015 2016 2017AMANDA LAIRD CHERRYBIANCA WARRENBIRCH & ELMBLACK COFFEECLIVE RUNDLECOLLEEN EITZENCUTTERIER BY LAZ YANIDIAMONDFACE COUTUREEB & AMEPHYMOLESKADO BIRDFRANCOIS VEDEMMEFUNDUDZI BY CRAIG JACOBSGAVIN RAJAHGERT-JOHAN COETZEEGIDEONGUILLOTINEHANRIE LUESHERMANNA RUSHHOUSE OF OLEJAMILLA VERA SWAIJOEL JANSE VAN VUURENKAREN MONK KLIJNSTRAKATHRIN KIDGERKOTTIN & TWILLELIZ OGUMBOLYRICMANTSHOMISSHAPEMZANTSINAKED APENARAINSAMYPALSE HOMMERACHEL DE MARDTROMAN HANDTRUBICONSIES!ISABELLESKORZCHSTONED CHERRYSUPERELLATERRENCE BRAYTIAAN NAGELTOWURBAN GODDESSVESSELINA PENTCHEVAWOW BAG

ALBERTUS SWANEPOELAMANDA LAIRD CHERRYANMARI HONIBALLBIANCA WARRENBLACK COFFEEBLAKLISTEDCASEY JEANNECLIVE RUNDLECOLLEEN EITZENCUTTERIER BY LAZ YANIDU SUDERROL ARRENDZERREEPHYMOLFUNDUDZI BY CRAIG JACOBSGERT-JOHAN COETZEEHAROUN HANSROTJACQUI EMMANUELJOEL JANSE VAN VUURENJUSTKOTTIN & TWILLEKUJULA C MTAMBOLARISA TERBLANCHELUDWIG BAUSCHLUNARLOXION KULCAMISSHAPEMEJ. LUES BY HANRIE LUESMUNTSHO BY LEON VON SOLMSNAKED APENARAINSAMYPALSE HOMMEROMAN HANDTRUBICONSAMANTHA CONSTABLESIES!ISABELLESKORZCHSOBERSTONED CHERRIESUZAAN HEYNSTERRENCE BRAYTIAAN NAGELTWOVESSELINA PENTCHEVAYADAH EXCLUSIVE DESIGN

ALBERTUS SWANEPOEL AMANDA LAIRD CHERRYAMANDA MAYAMOS TRANQUEANGELO SEBASTIANANMARI HONIBALLANNEEN HENZEBEWARE THE WOLF IN SHEEP’S CLOTHINGBLACK COFFEECASEY JEANNECHARTHU BY MIKE NARRAINSAMYCLAIRE MACKENZIECLIVE RUNDLECLOCHECOLLEEN EITZENCUTTERIER BY LAZ YANIELLI-NICOLEEPHYMOLERREFUNDUDZI BY CRAIG JACOBSGERT-JOHAN COETZEEHOUSE OF OLEILANJENEVIEVE LYONSJOEL JANSE VAN VUURENKAT VAN DUINENKEYS FASHIONKIM GUSHKOTTIN & TWILLELARISA MODALEIGH SCHUBERTLOXION KULCALUNARM4SMANTSHO BY PALESA MOKUBONGMATTE NOLIMMEISTRE HOUSE OF DESIGNMEJ. LUESMIRI FASHIONNAKED APE BY SHALDON KOPMANOH! DEERPALSEPLUMBUM ENGINEEREDREVELATION FASHIONROMAN HANDTRUBICONSFISO SABELOSIES! ISABELLESOBERTERRENCE BRAYTOUCH OF BLINGVINOWAKEYADAH EXCLUSIVE DESIGNS

ADAM & EVEAFRIKANSWISSAGEOAMANDA LAIRD CHERRYAMOS TRANQUEB.ZARBLACK COFFEEBLUECOLLAR WHITECOLLARBODHISATTVACHARTU BY MIKE NARRAINSAMYCLIVE RUNDLECOLLEEN EITZENDEMOCRACY OF DENIMDOPE COUPEDUKEEPHYMOLERREESNOKOFUNDUDZI BY CRAIG JACOBSGERT-JOHAN COETZEEGREERKYLEHANNAH COLLECTIONHOMBREHOUSE OF ALFALFAHOUSE OF OLEIAMIONEILANINFLUENCEDISABEL DE VILLIERSJJ SCHOEMANKAMANGA WEARKEYS FASHIONLALESSOLIFE BY ANDRE MARTINLUNARM4SMANTSHO BY PALESA MOKUBONGMATTE NOLIMMEISTRE HOUSE OF DESIGNMICHELLE LUDEKMOD-ISHNICOL HOYER DESIGNSNON- EUROPEANOLOWSDOTTERPLUMBUM ENGINEEREDRALFERICH COUTURERIP ‘N SEWROGUEWEARROMAN HANDTRUBICONRUMBIE BY RUMBIESHIRT & COSIES!ISABELLESOBERSOMERSET JANESUN GODDESSTHABO MAKTHETATOUCH OF BLINGURBAN ZULUWAKEWITHYADAH EXCLUSIVE DESIGNS

SAFW WOMENAFRICAN STYLE STORYANMARI HONIBALLATELIER DAJEEBLACK COFFEEBY DSCLIVE RUNDLECOLLEEN EITZENERREETSAGERT-JOHAN COETZEEGREER KYLEGUILOTINEHEART& HERITAGEHER RITUALISABEL DE VILLIERSJJ SCHOEMANJUDITH ATELIERKAT VAN DUINENKEYS FASHIONKOTTON & TWILLE LIZ OGUMBOLOAYO ART & CREATIONSLUMINLUNARMANTSHOMIEKEMORPHENON-EUROPEANNU BASERUBICONSHIELA-MADGESIES!ISABELLESIYATHOKOZASOBERSOMERSET JANESUN GODDESST'NICHEVINTAGE ZIONISTWITHYADAH EXCLUSIVE DESIGNSSAFW MENAFRIKANSWISSD.O.P.EEPHYMOLESNOKOFLOYD AVENUEHOMBREHOUSE OF OLEHOUSE OF ST LUKELEAF LETLHAREMARTELLE LUDIKNAKED APENON-EUROPEANPALSEPRESIDENTIALRIP 'N SEWROUGUEROMAN HANDTTAILOR METOVCHURBAN ZULUZAMASWAZI

SAFW WOMEN AFRICAN STYLE STORYAGEO BY ARNOLD PHASHAAKINA AKJP ANGELA DEMONTIGNYANMARI HONIBALLATELIER DAJEEAYA GOODSAYA VELASEBLACK COFFEECHU YAN CLEO DROOMERCLIVE RUNDLEDANIELLE FRYLINCK DESIGNEDDA GIMNESEKTA ERRE GABRIELLE SWIMWEARGERT-JOHAN COETZEEHEART & HERITAGEIFELE ISABEL DE VILLIERSJANINE TURNERJESSICA SHUTTLEWORTHJJ SCHOEMANJUDITH ATELIERKENTSE MASILOKEYS FASHIONLALESSO LEANDI MULDERLIU LIU LIZ OGUMBOLOAYO ART & CREATIONSLUMIN MANTSHO BY PALESA MOKUBUNGMMUSOMAXWELLNISHTHI SEWNATHNIVADNI SEWNATHPICHULIK RI.CH FACTORYRICH MNISI RUBICON SELFI SHEILA-MADGE DESIGNSIES! ISABELLESIMONE BUFÉSINDISO KHUMALOSISIANO SOBER SOMERSET JANESTITCH AND STEELSUMMERHEARTSUN GODDESST’NICHE THE HIVE THE HOUSE OF DIVATHEBE MAGUGUTIDE LOUWYANELA MTOLO

SAFW MENAFRIKANSWISSBAYANDA KHATHINIBEWARE THE WOLF IN SHEEP'S CLOTHINGBI PARELDE MILDOPE STOREELLEN MADIEEPHYMOLFLOYD AVENUEHOUSE OF SAINT LUKELEAF LETLHARELUKHANYO MDINGIMARIA MCCLOYNO SHADEORIGINALLY KASIFIED CLOTHINGPALSEPURE MOONRK MENSWEARROMAN HANDTSOL-SOLTAILOR METHE WATERMELON SOCIAL CLUBTILLERURBAN OUTLAW 69VINTAGE ZIONISTYOUNG + LAZYYUNG BLOOD APPARELZAMASWAZI

DESIGNER TIMELINE

49 50


T | 011 442 7812F | 011 442 0177

[email protected] District, Cnr 7th Avenue & Keys Avenue

2196 Rosebank, Johannesburg, South Africawww.safashionweek.co.za

www.safashionweek.co.za

Documents

ANNUAL REPORT | 2017 · McKinsey&Company SA Fashion Week is ... in publishing The Fashion Handbook, which lists all the . ... It takes the young startup through all the necessary