Annual Report

ANNUAL REPORT FY2014 APRIL 1, 2013—MARCH 31, 2014

3

DR. CYNTHIA NEWBILLE, CITY OF RICHMOND

CANDICE STREETT & VERONICA FLEMING, LOCAL INITIATIVES SUPPORT CORPORATION (LISC)

ABOUT STOREFRONT

TIMELINE

DESIGN PLAN PROGRAM

COMMUNITY ENGAGEMENT

MIDDLE OF BROAD (mOb)

DESIGN EDUCATION

MEDIA + CLIENT FEEDBACK

BOARD OF DIRECTORS

STAFF

FINANCIAL SUMMARY FOR FY2014

CONTENTS

LETTERS OF SUPPORT

INTRODUCTION

PROGRAMS

OPERATIONS & DEVELOPMENT

04

05

07

08

10

14

18

23

24

26

28

30

4

Supporters of the Storefront for Community Design,

Since our founding in 2011 in Richmond’s East End community, the Storefront

for Community Design has conducted 131 pro bono design plan consultations for

individuals, organizations, and businesses throughout the City of Richmond. We’ve

assisted 7 neighborhoods through the design, facilitation and implementation of

community visioning workshops and we have provided more than 30 educational

opportunities free to the public. Whether helping an elderly neighbor walk through

the guidelines for adding a new porch to her historic home, deciding what type of

streetscape fits the vision for a neighborhood, or assisting a new home owner with

the historic tax credit process, Storefront volunteers have been second-to-none

lending their expertise for the betterment of our city as a whole.

As one of the founders and supporters of the Storefront for Community Design,

I understand the importance of meeting people where they are, and helping bring

vision and direction to grassroots ideas that continue to make Richmond a place

people want to live and raise their families. I invite you to learn more about

Storefront for Community Design, through this, our first annual report, and consider

becoming a volunteer, donor or supporter.

With thanks,

Cynthia Newbille, COUNCIL MEMBER, CITY OF RICHMOND

LETTER FROM THE HONORABLE DR. CYNTHIA NEWBILLE, RICHMOND CITY COUNCIL, EAST END 7TH VOTER DISTRICT

LETTERS OF SUPPORT

5

Friends of Storefront,

Virginia Local Initiatives Support Corporation (LISC) is dedicated to helping

community residents transform distressed neighborhoods into healthy and

sustainable communities of choice and opportunity—good places to work, do

business and raise children. The design and organizing abilities Storefront brings

to the city makes them a good partner for our efforts in North Richmond. We

were pleased to offer Storefront financial support to continue the organizing and

commercial corridor improvement initiatives that have been a part of their portfolio

from their founding in 2011.

Since our work began together in the North Side, we have seen monthly community

clean-ups initiated by local neighborhood watch members (with more than 100 bags

of trash collected to date), re-engagement from business and property owners,

closer partnership with the Richmond Police Department, the development of a

business directory, and the neighborhood’s first large scale piece of public art

installed. A façade improvement initiative and shop local strategy is also underway.

We look forward to what the next year brings and congratulate Storefront on their

inaugural annual report.

In Support,

Candice Streett, EXECUTIVE DIRECTOR

Veronica Fleming, SENIOR PROGRAM OFFICER

LETTER FROM CANDICE STREETT & VERONICA FLEMING,VIRGINIA LOCAL INITIATIVES SUPPORT CORPORATION

LETTERS OF SUPPORT

7

Storefront for Community Design is

Richmond, Virginia’s community design center.

Founded and assisted by a dedicated group

of public servants, architects, designers and

planners, Storefront is an open resource to any

individual, community, neighborhood, organization

or business in Richmond.

The idea for Storefront had been floating

around Richmond for decades. Many leaders

in their fields saw the need for a community

design center that was accessible for everyone in

Richmond—a place where anyone could access

information, resources and expertise. Storefront

opened its doors on Valentine’s Day 2011 after

Richmond City Council Representative Cynthia

Newbille made a push for it in response to a

ABOUT STOREFRONT

need for people in her district to have access to

information about the benefits and parameters

of historic district designation at state and local

levels. Although this served as the impetus of

Storefront’s design assistance programs, the

project types we take on are far-reaching and

always free. Burt Pinnock, Principal at Baskervill

and Storefront’s Board Chair puts it in this context:

For the legal community you have legal aid

services, for the medical community you have free

clinics, for the design, architecture and planning

communities—you have Storefront.

Storefront matches design talent with

design needs through four programs directed

by staff, but supported largely by a growing

network of more than 120 volunteers. The Design

Plan program is a consultation during which

volunteers provide guidance to applicants on

projects ranging from building a shed to designing

a logo. Community Engagement programs include

public workshops, community organizing, and

streetscape improvement events. The Design

Education program reaches area youth, Storefront

volunteers, and the general public to highlight

architecture, history and planning related issues.

Lastly, mOb—a thriving partnership with Virginia

Commonwealth University’s School of the Arts—

adds the pedagogical and experimental flavor

to Storefront that has enticed so many people to

walk through its doors, and learn about the design

assistance process.

It’s all for the love of our city.

FOR THE LEGAL COMMUNITY YOU HAVE LEGAL AID SERVICES, FOR THE MEDICAL COMMUNITY YOU HAVE FREE CLINICS, FOR THE DESIGN, ARCHITECTURE AND PLANNING COMMUNITIES—YOU HAVE STOREFRONT.

ABOUT STOREFRONT

Storefront’s ribbon cutting

for the Broad Street location

allowed every community

member to cut one of several

ribbons made from various

materials as an illustration

of the level the organization

strives to engage the citizens

of Richmond.

DESIGN PLANS


EDUCATIONAL EVENTS


RECOGNITION

TOURS

Richmond Recognition Award from

Richmond City Council

Green Park Workshop

St. Elizabeth’s Site Design

“Whatever Happened to Shed Town?”

Design History Tour with the Valentine Richmond History

Center

Eastview Community Vision Workshop

Trolley Tour of Richmond with T. Tyler

Potterfield

Carver Neighborhood Workshop

first design plan completed

34 design plans completed




“Retail and Detail” Urban Design Walk

with T. Tyler Potterfield and

Mark Olinger

501c3 Public Charity Status Obtained

Springhill Community Workshop

Ryan Rinn hired as Executive Director

Operational Funding Received from City of

Richmond

Broad Street location opens with first

semester of mOb

Scott’s Addition Community Workshop

Broad Street Block Blitz

American Planning Association begins

Young Planner’s Group Quarterly

meetings at Storefront

Ryan Rinn named one of Richmond’s

“Top 40 under 40”

Storefront Raises $8K in Community

Foundation“Amazing Raise”

“City Walks” with Collegiate High

School

EarthCraft Virginia Sustainable Building

Lecture Series Begins

Chamber of Commerce

HYPE event onTactical Urbanism

Giles Harnsberger hired as Program

Manager

#untoldRVA Community Design

Cipher

“City Walks” with Thomas Jefferson

High School

City Stadium Public Engagement

Workshop

Robinson Street Streetscape

Improvement Workshop

mOb receives VCU Quest Innovation Fund

Grant

Playlab, Inc. visits mOb + Storefront

Ryan Rinn invited to serve as panelist at

Association for Community Design

conference in Detroit

Graphic Design Education Series with

Ansel Olson

Design Film Series Begins

FEBRUARY 2013 MAY 2013 AUGUST 2013 SEPTEMBER 2013 OCTOBER 2013 NOVEMBER 2013 JANUARY 2014 FEBRUARY 2014 MARCH 2014SEPTEMBER 2012 OCTOBER 2012FEBRUARY 2011 MAY 2011 OCTOBER 2011 JANUARY 2012 MARCH 2012

Tyler King hired as Program Manager

Operational funding received from

City of Richmond

LISC support received for work in Highland

Park

TIMELINE

Since Storefront opened its doors onValentine’s Day in 2011, our presence in Richmond neighborhoods has expanded significantly, 131 Design Plans have been completed, and eight community workshops and several educational events have been held. Here are some highlights from the last three years. 205 EAST BROAD (2010) 205 EAST BROAD (2014)

DESIGN PLANS


EDUCATIONAL EVENTS


RECOGNITION

TOURS

Richmond Recognition Award from

Richmond City Council

Green Park Workshop

St. Elizabeth’s Site Design

“Whatever Happened to Shed Town?”

Design History Tour with the Valentine Richmond History

Center

Eastview Community Vision Workshop

Trolley Tour of Richmond with T. Tyler

Potterfield

Carver Neighborhood Workshop

first design plan completed





“Retail and Detail” Urban Design Walk

with T. Tyler Potterfield and

Mark Olinger

501c3 Public Charity Status Obtained

Springhill Community Workshop

Ryan Rinn hired as Executive Director

Operational Funding Received from City of

Richmond

Broad Street location opens with first

semester of mOb

Scott’s Addition Community Workshop

Broad Street Block Blitz

American Planning Association begins

Young Planner’s Group Quarterly

meetings at Storefront

Ryan Rinn named one of Richmond’s

“Top 40 under 40”

Storefront Raises $8K in Community

Foundation“Amazing Raise”

“City Walks” with Collegiate High

School

EarthCraft Virginia Sustainable Building

Lecture Series Begins

Chamber of Commerce

HYPE event onTactical Urbanism

Giles Harnsberger hired as Program

Manager

#untoldRVA Community Design

Cipher

“City Walks” with Thomas Jefferson

High School

City Stadium Public Engagement

Workshop

Robinson Street Streetscape

Improvement Workshop

mOb receives VCU Quest Innovation Fund

Grant

Playlab, Inc. visits mOb + Storefront

Ryan Rinn invited to serve as panelist at

Association for Community Design

conference in Detroit

Graphic Design Education Series with

Ansel Olson

Design Film Series Begins

FEBRUARY 2013 MAY 2013 AUGUST 2013 SEPTEMBER 2013 OCTOBER 2013 NOVEMBER 2013 JANUARY 2014 FEBRUARY 2014 MARCH 2014SEPTEMBER 2012 OCTOBER 2012FEBRUARY 2011 MAY 2011 OCTOBER 2011 JANUARY 2012 MARCH 2012

Tyler King hired as Program Manager

Operational funding received from

City of Richmond

LISC support received for work in Highland

Park

TIMELINE

Since Storefront opened its doors onValentine’s Day in 2011, our presence in Richmond neighborhoods has expanded significantly, 131 Design Plans have been completed, and eight community workshops and several educational events have been held. Here are some highlights from the last three years. 205 EAST BROAD (2010) 205 EAST BROAD (2014)

10

DESIGN PLAN PROGRAM

The Design Plan Program is Storefront’s

most accessed service. Individuals, organizations

and businesses apply for assistance and are

matched with a volunteer consultant with

professional expertise suited to the needs of their

project. These pro bono consultations provide our

clients with a plan of action, sketches, or ideas to

get their project started.

Design Plans are wide-ranging from

facade improvement, to zoning and permitting

assistance, to logo design, to developing a

sketch for a new porch or garden, to rethinking

an interior space, to redesigning public spaces.

Anything that falls within the architecture, design

and planning fields can be discussed during a

design plan consultation.

THESE PRO BONO

CONSULTATIONS

ASSIST OUR CLIENTS

WITH A PLAN OF

ACTION, SKETCHES,

DATA, OR IDEAS TO

GET THEIR PROJECT

STARTED.

PROGRAMS / DESIGN PLAN

Storefront volunteer facilitates a discussion with Community

High School students who are seeking funding to rehabilitate

a vacant greenhouse.

11

Historic Richmond Monumental Church Landscape1224 E. Broad StreetAndrea AlmondLandscape Design

Bodega Zoning Compliance2314 Jefferson AveJennifer WimmerZoning and ADA

Clean City Commission Logo RedesignCitywideCorey LaneGraphic Design

Nehemiah CDC Space Plan for Bicycle Co-op2923 North AvenueGillian BowmanInterior Design


GroundworkRVA Bridge Design

Cannon Creek Greenway, North RichmondStuart ToraasonLandscape Architecture

Greater Richmond Coalition for Healthy Children LogoDowntownKevin JonesGraphic Design

McDonough Community Garden Educational SignageMcDonough Street and Forest Hill AvenueSara ShirleyGraphic Design

Virginia Center for Latin American Art Interior401 West Broad StreetPeter Fraser & Lauren StewartInterior Design

Virginia Center for Latin American Art Bus Design401 West Broad StreetMeggie KelleyGraphic and Interior Design

Destination Discovery Pre-School Hallway Design5515 Bryce LaneAllison PowellInterior Design

Mayo Island Concert Venue Sketch and Site DesignMayo IslandMatthew UcciLandscape and Venue Design

Fashion Design Center Logo and Banner Design12 West Broad StreetLauren BoyntonGraphic Design

Northside Dog Park Design PlanForest Lawn DriveKevin JonesLandscape and Architectural Design

Rumors Boutique Facade Improvement and Signage723 West Broad StreetSophie YanArchitectural Design

Goshen Market Space Use and Organization826 West Broad StreetRyan RinnInterior Space Use

Union Hill Parking Lots23rd StreetEvan FroelichLandscape Design

LOCATION

VOLUNTEER CONSULTANT

PROJECT TYPE

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Dance Studio Improvements213 East Broad StreetAllison PowellArchitecture, Interior Design

Partnership for Smarter Growth + Groundwork321 Brook RoadLiz ReinebergInterior Design + Space Planning

Church Hill North Logo DesignChurch Hill NorthGwen StingerGraphic Design

Virginia Center for Latin American Art Space Use401 West Broad StreetJason Hopkins, Damon PearsonArchitecture

Richmond Urban Collective + Metropolitan Academy1101 Dance StreetMary LorinoArchitecture

GrowmoreCitywideKeeley LauresGraphic Design

Haxall Point Power Plan Greening1001 Haxall PointEvan MacKenzie, Pete PriceArchitecture


James River Park System Dock RedesignBelle IsleStuart ToraasonDock Design

James River Park System West 21st Street AccessSpringhill NeighborhoodEvan Froelich, Sara ShirleyLandscape Design

Groundwork RVA Greenhouse RedesignCommunity High SchoolNick CooperArchitecture, Site Planning

Corporate & Museum Frame Facade Improvements301 West Broad StreetKathleen OnuferUrban Planning

Shalom Farms Van to Stand ConversionEast End, CitywideTaekia Glass, Robert TierneyArchitecture, Fabrication

Asbury Methodist Church Sanctuary Redesign324 North 29th StreetWhitney CardozoInterior Design

Façade Improvement Consultation300 East Broad StreetDave JohannasArchitecture, Fabrication

Studio Two Three Zoning Appeal Assistance1617 West Main StreetBurt PinnockZoning, Architecture, Code Compliance

Tax Credits Rehabilitation Consultation820 West Broad StreetMimi Sadler, Bill PisaHistoric Preservation, Architecture

Byrd House Farmers Market Traffic Safety Plan224 South Cherry StreetTyler King, Josh SonWayfinding

Westover Hills Elementary Interior Improvements1211 Jahnke RoadKelley White, Emily Osborne, Amanda WeinsteinInterior Design

Union Hill Civic Association Street ImprovementsJefferson Avenue CorridorWill PayneTraffic Engineering

Tricycle Gardens Outdoor Processing “Vegetorium”SouthsideKevin JonesArchitecture

The Shalom Farms van

conversion project was a

result of an IdeaLab session

at Baskervill, during which

employees get a taste of

Storefront’s design assistance

process. Two architects from

this event now regularly assist

Shalom Farms.

14 PROGRAMS / COMMUNITY ENGAGEMENT


WORKSHOPS FROM 04.01.13—03.31.14

Springhill Community Vision: Workshop series to develop a community vision for the Springhill Neighborhood. CLIENTS: Springhill Neighborhood, 5th District Councilman Parker AgelastoPROCESS: 3 community visioning sessions, 1 neighborhood walk, 1 reporting

Scott’s Addition Community Design Workshop: Identify and prioritize community design action items in the Scott’s Addition Neighborhood.CLIENTS: Scott’s Addition Business Association, 2nd District Councilman Charles SamuelsPROCESS: 1 mapping workshop, 1 distillation of priorities workshop, 1 dot-voting prioritization workshop

Storefront works with neighborhood groups, merchant associations,

and city council representatives to organize community workshops on issues

ranging from zoning and land use updates, to streetscape improvements, to

neighborhood plans. Once invited into a particular community, Storefront staff

and volunteers work alongside community members to outline and design

goals, engagement strategies and outcomes for each workshop session.

Volunteer facilitators, design experts and city officials also participate

and help keep the scope and expectation of each of the workshops realistic.

Workshop documents are furnished to the neighborhood groups and to the

City of Richmond to serve as informational and/or advocacy documents for

various projects moving forward across the City of Richmond.

“STOREFRONT DID AN EXCELLENT JOB OF ELICITING

RESPONSES FROM THE COMMUNITY AND OF REFLECTING

THOSE RESPONSES IN A COHERENT DOCUMENT THAT

REFLECTS THE STRONG OPINIONS OF THE NEIGHBORHOOD...”

—MEMBERS OF THE STADIUM CIVIC ASSOCIATION

Robinson Street Streetscape Prioritization Workshop: Streetscape improvements along Robinson Street in the Fan District.CLIENT: Robinson Street AssociationPROCESS: 1 mapping and visioning workshop, 1 dot-voting prioritization workshop

City Stadium Public Engagement Process: Engagement and prioritization of desires for the City Stadium Site.CLIENTS: Carillon Civic Association, Stadium Neighborhood Association, Carytown South, Rothesay Circle and 5th District Councilman Parker AgelastoPROCESS: 1 online and door-to-door survey, 2 community discussion workshops, 2 dot-voting prioritization sessions

Storefront captures public

input using a variety of

methods. The question

to the right regarding the

redevelopment of a large

stadium was posed at

the City Stadium Public

Engagement Workshop in

March 2014. Each group’s

answer was recorded by

a Storefront volunteer

facilitator.

15PROGRAMS / COMMUNITY ENGAGEMENT

The idea of the Block Blitz was, in-

part, inspired by the City of Richmond’s Facade

Improvement Program, which offers a “match”

grant for improvements to buildings within the

Arts & Cultural District. Along the district’s

main thoroughfare, Broad Street, start-ups, art

galleries, and new eateries fill the copious vacant

building stock alongside multi-generationally

owned barbershops and clothiers.

The Blitz focused on the eastern boundary

of the Arts & Cultural District—a block where

a bus transfer station used to bring a higher

concentration of both pedestrian and commercial

activity compared to its surrounding blocks.

Perhaps with that activity came more wear on the

facades, particularly at the street level.

With consultations provided by the

BLOCK BLITZ

Storefront’s network of architects and contractors,

we determined what could realistically be

accomplished within a day. Through this process,

we recruited 70 volunteers and several building

owners to come out on a Sunday in October to

paint, plant, patch, repair, build, power wash,

scrape, spot, and support. By performing small

improvements to the facades of 13 buildings along

Broad Street (completely free of charge to building

owners) we not only showed building owners

what was possible under the Facade Improvement

Program, but we also forged or strengthened

relationships among business owners.

We plan on using a similar process on

other commercial corridors in Richmond where

owners and community members are involved and

buildings need a little love.

THROUGH THIS PROCESS, WE RECRUITED 70

VOLUNTEERS TO COME OUT ON A SUNDAY IN

OCTOBER TO PAINT, PLANT, PATCH, REPAIR,

BUILD, POWER WASH, SCRAPE, SPOT, AND

SUPPORT.

16 PROGRAMS / COMMUNITY ENGAGEMENT

During the Broad Street

Block Blitz, Storefront

volunteers prepared

storefronts for pop-up

events, painted trim, and

replaced light fixtures

under the overhang

of several downtown

retailers.

17

When Ryan Rinn joined the team at

Storefront in May 2013, he brought a passion

for organizing and a love for the Highland Park

community with him, expanding the breadth and

type of community engagement now undertaken

through Storefront. Building on 3 years of

community organizing work in the Highland Park

Neighborhood, this year saw a major boost in

COMMUNITY ORGANIZING: HIGHLAND PARK QUALITY OF LIFE PROCESS

resources and expertise as the Local Initiatives

Support Corporation (LISC) made the North Side

of Richmond one of their focus areas. Through

support from LISC and the City of Richmond,

Storefront has continued to assist with community

engagement and organizing in Highland Park.

This year’s focus has turned to the Meadowbridge

Road and Six Points Commercial Areas with

specific attention to economic development and

safety strategies that will continue to empower

neighborhood residents to implement their vision

of a better quality of life for the community.

mOb + STOREFRONT DESIGN LAB SPRING SEMESTER 2013, FALL SEMESTER 2013, SPRING SEMESTER 2014

THE STUDIO SPACE

ITSELF IS SITUATED IN

THE MIDDLE OF A LONG-

NEGLECTED STRETCH

OF RICHMOND’S BROAD

STREET CORRIDOR

AND HAS BECOME

A CATALYST FOR

CREATIVE AND INNOVATE

COMMUNITY DESIGN

THAT CHALLENGES THE

STATUS QUO.

The mOb+Storefront Design Lab is a joint

venture between Storefront and the Middle of

Broad (mOb) Studio. The mOb studio is made up

of faculty from Virginia Commonwealth University

from the departments of Graphic Design, Fashion

Design and Interior Design. Each semester, 24

students from disciplines across VCUarts, join

mOb to work on community projects submitted

to Storefront by individuals, organizations and

businesses from around the City of Richmond

and beyond. Students work in cross-disciplinary

teams guided by faculty, Storefront staff and

professional mentors to produce deliverables

for clients over a semester or multi-semester

timeline depending on the project. The studio

space itself is situated in the middle of a long-

neglected stretch of Richmond’s Broad Street

corridor and has become a catalyst for creative

and innovate community design that challenges

the status quo.

18 PROGRAMS / mOb

The Office of Playlab visited mOb in the Spring 2014

semester to collaborate on a project involving super

heroes that eased tensions at Highland Park’s Six

Points, a challenging intersection of three major

thoroughfares in Richmond (also see page 21).

19

Get Fresh Logo and Materials DesignNAGet FreshJohn MalinoskiGraphic Design

Carver MewsCarver Community: Marshall StreetCarver NeighborhoodKendra TaylorLandscape Design

Richmond Public Art Commission MaterialsDowntown RichmondRichmond Public Art CommissionJohn MalinoskiGraphic Design (3 semesters)

Massey Cancer Center Various Designs401 College StreetMassey Cancer Research CenterKristin Caskey, Ben WinnFashion and Graphic Design (3 semesters)

VCU Fashion Show Poster and MaterialsVirginia Museum of Fine ArtsVCUarts Fashion DepartmentGeorgiy Kuznet & Liz ClancyGraphic Design (3 semesters)

MCV/VCU HS Department of Medical Psychiatry1250 East Marshall StreetCharlene Moore, VCU HSLiz ReinebergInterior Design

ReEstablish Richmond Refugee Resettlement Design2818 West Broad StreetPatrick Braford, ReEstablish RichmondJennifer WimmerInterior Design (2 Semesters)

Gates and Sheds on 1st AvenueHighland Park Southern TipCity Councilwoman Ellen RobertsonBen WinnGraphic and Architectural Design

Fences of North Church HillChurch Hill NorthBon Secours Health SystemBurt PinnockLandscape and Architecture (2 semesters)

Richmond Co-Housing Logo DesignNARichmond Co-Housing CommunityJohn MalinoskiGraphic Design

Kalpulli Logo Design6925 Hull StreetHispanic Cultural and Education CenterJohn MalinoskiGraphic Design

Walter Parks’ Downtown Fence00 Block West Broad StreetWalter Parks ArchitectsEmily StrifflerLandscape and Architectural Design

Fashion Design Center Interior Design Plan12 West Broad StreetFashion Design Center of RichmondNick CooperInterior Design

Gillies Creek Horseshoe PitGreater FultonGillies Creek Park FoundationAndrew MooreArchitectural Design

Stuff Redux Park PlanScott’s AdditionStuff ReduxJuliellen SarverLandscape Design

Skate Park Schematic DesignNAJoshua SawyersDamon PearsonLandscape and Architectural Schematic Design

PROGRAMS / mOb

LOCATION

CLIENT

MENTOR

PROJECT TYPE

For Colored Girlz Material Design and CreationNADenise Smith, For Colored GirlzNicole KillianGraphic and Website Design

Strange Matter Interior Design Plan929 West Grace StreetJohn Downing, Strange MatterAllison PowellInterior Design

Historic Richmond ReThinking Historic SitesNAQuoit Club and HRF Junior BoardMimi Sadler, Kathleen MorganGraphic Design (2 semesters)

Visual Arts Center of Richmond Digital Lab Redesign1812 West Main StreetDean Whitbeck, Visual Arts CenterKevin JonesInterior Design

American Heart Association Billboards4217 Park Place Court, Glen AllenAmerican Heart AssociationJohn MalinoskiGraphic Design

mObjObtOODowntown RichmondBroad/Grace Merchants AssociationJohn Malinoski, Camden Whitehead, Kristin CaskeyModel Construction and Charrette

mObsOng Charley FoleyBroad Street Downtown RichmondInternalJohn Malinoski, Camden Whitehead, Kristin CaskeyAction, Caroling, Fashion Design

Massey Challenge: The Massey MileMonument AvenueLauren Kiger, VCU Massey Cancer CenterAlana KucharskiGraphic and Event Design

Gates of the Landmark Theatre6 North Laurel StreetSMG Richmond, Wilson Butler ArchitectsMimi SadlerArchitectural Design

Little Free Libraries of Highland ParkHighland Park Southern TipCassie Matthews, Hands Up MinistriesTim HamnettArchitectural Design

Fulton Merchant’s BrochureWilliamsburg and Government RoadMary Ellen OttoDiana Stoen, Ryan RinnGraphic Design

Richmond Police Academy Museum1202 West Graham RoadCaptain Powers, Richmond Police AcademyKevin JonesInterior Design

Guatemala Highland Support Project700 West Franklin StreetRachel TripletKristin CaskeyFashion Design

TheatreLAB300 East Broad StreetAnnie Colpitts, Deejay GrayNeno RussellInterior Design and Graphic Design

Partnership for Smarter Growth Logo321 Brook RoadBrianne Mullen, Andrew MooreAnsel OlsenGraphic Design

Six PointsHighland Park, Six Points IntersectionHighland Park NeighborhoodArchie Coates and Jeffrey Franklin, PlaylabAction, Film, Fashion Design

20 PROGRAMS / mOb

23

richmond

vcu/mcv

broad

8th

7th

6th

3rd

foushee

grace

franklin

jefferson

adams

brook

storefront [finish]

lift coffee [start]belvidere

state capitol

leigh

storefront for community design walking tour

take a guided urban design walking tour through downtown seen through the lens of our city’s director of planning and development review, mark a. olinger.

start lift coffee shop [218 w. broad street] end storefront [205 e. broad street] for light refreshments and an informal discussion on design and downtown richmond. rsvp 804 322 9556 or [email protected] $5 donation suggested for this event

saturday, october 27, 2012 10:00am

Storefront for Community Design1001 North 25th StreetRichmond, Virginia 23223804 322 [email protected]

Giles HarnsbergerManager

Our Design Education program is an

umbrella for a variety of educational opportunities

including architecture, landscape architecture,

interior design, graphic design, public art and

urban planning. We’ve held a number of urban

design walks that highlight architecture, history

and local businesses along various corridors in

Richmond.

A lecture series on “How to Make Your

House Work for You” in collaboration with the

Better Housing Coalition that brought in experts

from various fields to assist individuals with

different issues that both homeowners and renters

face.

We work with local high schools and have

them design “city walks” - or walking tours - of

parts of Richmond that are important to them -

teaching them mapping skills, and design along

the way, while developing materials that showcase

our great city. We maintain a resource library,

both in-office and online, of design information,

building code, zoning ordinance, city design

guidelines, pattern books and architectural

products and services.

DESIGN EDUCATION

PROGRAMS / DESIGN EDUCATION

Through Storefront’s City Walks program, area high

schools students take tours through Richmond

neighborhoods, are introduced to map making skills,

and new ways of understanding their city.

A late great friend of Storefront, T. Tyler Potterfield, led several history tours inspired by his book, “Nonesuch Place:

A History of the Richmond Landscape”

24

01 Inform Magazine “An Urban Imperative” MoB + Storefront on Broad 10.28.2010

02 CHPN “Storefront for Community Design opens Feb 14” Opening Day 2.7.2011

03 Richmond Times Dispatch Online “Nonprofit design ‘storefront’ wants to help shape Richmond” Organization Highlight 5.11.2011

04 Beer + Design “Giles Harnsberger + Storefront for Community Design” 1.31.2013

05 Grid Magazine Hop on the Bus: The Virginia Center for Latin American Art Interior Design 9.3.2013

06 TedXGraceStreet “TedXGraceStreet” Ted Tak with Giles 9.20.2013

07 Style Weekly “Ryan Rinn: 40 under 40” 40 under 40 10.15.2013

08 Richmond.com “Broad Street Block Blitz” Broad Street Block Blitz 11.1.2013

09 Work it, Richmond (times dispatch) “Bringing ‘tactical urbanism’ to RVA” Tactical Urbanism 1.22.2014

10 The Cheats Movement “Invasion: Storefront for Community Design” Cheats Movement 1.26.2014

MEDIA MENTIONS

MEDIA MENTIONS

11 WTVR CBS 6 “The Cheats Movement: Storefront for Community Design Invasion” Cheats Movement 1.27.2014

12 Style Weekly “Street Smart: Here’s how good (or bad) design can change a city” Opinion/Urban Design 2.4.2014

13 RVA Magazine “First Friday RVA, Feb 2014: At least it’s not a snow First Friday” 2.6.2014

14 Richmond.com “February First Friday highlights” First Friday 2.7.2014

15 West of the Boulevard News “Two Pronged Planning Process Underway for City Stadium” City Stadium 2.23.2014

16 WRIR 97.3 Inspire Indeed Interview with Ryan Rinn 2.24.14

17 Baskervill Idea Lab “Idea Lab: Storefront for Community Design” Idea Lab 2.24.2014

18 Grid Magazine “Collective Work and Responsibility: The Story of a Shared Dream” “Storefront for Community Design” 3.1.2014

19 Richmond Times Dispatch Online “City Stadium Property Offers Several Options for Richmond” City Stadium 3.17.2014

25

“The difference now is that shop owners are even more awake to their own agency in Broad Street’s future. Design can make our city better by providing a little community love, one block at a time.”

“...I recommended that the civic associations become the client of Storefront for Community Design and take ownership of the upcoming community engagement process and visioning workshops....It is essential that the residents feel their voice is heard as a primary stakeholder.”

– Parker C. Agelasto, Richmond City Council, 5th District

MEDIA MENTIONS

26

BOARD OF DIRECTORS

Cynthia Newbille COUNCIL MEMBER, CITY OF RICHMOND

Juanita Buster PRINCIPAL PLANNER, CITY OF RICHMOND

Matt Conrad SENIOR DIRECTOR OF GOVERNMENTAL RELATIONS, VCU

Peter Fraser FRASER DESIGN ASSOCIATES

Jacek Ghosh DIRECTOR OF SUSTAINABILITY, VCU

James Hill PRINCIPAL PLANNER, CITY OF RICHMOND

Andrew Moore GLAVÉ & HOLMES ARCHITECTURE

Lane Pearson TODD RATNER PLC

Burt Pinnock BASKERVILL ARCHITECTS

Mary Harding Sadler SADLER & WHITEHEAD ARCHITECTS

Mary Thompson NEW VISION CIVIC LEAGUE OF THE EAST END, CITY OF RICHMOND

Jennifer Wimmer GLAVÉ & HOLMES ARCHITECTURE

Denny Rudzinski SOUTHERN STATES COOPERATIVE

Giles Harnsberger EXECUTIVE DIRECTOR, GROUNDWORK RVA

BOARD OF DIRECTORS

27

First, I want to say THANK YOU to all the people that have made this organization

possible. Without the dedicated commitment and countless volunteer hours, we

wouldn’t be here.

When asked to describe the vision of Storefront, I make it analogous to free clinics

in the field of medicine and legal aid in the field of law. The idea that everyone

should have access to the good design services available from our city’s best urban

planners, architects, landscape architects, interior designers, graphic designers, and

builders is not new but until Storefront for Community Design,had been difficult to

implement.

Whether in the guise of a series of Community Engagement Workshops or sitting

down one on one with a neighbor to figure out how to enclose a porch for a little

added living space, the mission is pretty simple: Bring good design to our City.

We are fortunate to be inundated with a design and construction community that

shares our values and continues to give us their Wednesday evenings and Saturday

mornings, their mad computer skills, excellent drawings and when they can, their

extra $5. All for the love of our City.

Again, I say THANK YOU.

Burt Pinnock, AIA

Principal, Baskervill

LETTER FROM BOARD CHAIR, BURT PINNOCK, AIA

BOARD OF DIRECTORS

28

STAFF

Ryan Rinn EXECUTIVE DIRECTOR

Ryan Rinn is the Executive Director of Storefront for Community Design. He manages

Storefront’s community workshops, design education, and the mOb + Storefront design

studio collaboration with VCUarts. He received his Bachelors degrees from the University

of Richmond and his Masters Degree in Urban and Regional Planning at Virginia

Commonwealth University. Prior to returning to graduate school Ryan spent 4 years

working as the Director of Grassroots Education for the Virginia Interfaith Center for

Public Policy where he learned the importance of community organizing. In 2013 Ryan

was named as one of Greater Richmond’s “Top 40 under 40” by Style Weekly Magazine.

Ryan resides in the Byrd Park neighborhood of Richmond; he can be found spending his

down time swimming and fishing at the James River.

Tyler King PROGRAM MANAGER

Tyler is the self-described matchmaker at Storefront for Community Design. Through

the organization’s pro bono design plan program, he receives applications for design

assistance, and matches them with one of Storefront’s 120 volunteers representing

architecture, graphic design, fashion design, landscape design. He received a Bachelors

degree in Urban Studies at Virginia Commonwealth University and spent a semester at

Bauhaus Universität’s Institute for European Urbanism.

INTERNS

Nathan Teklemariam VCU, MASTER OF URBAN AND REGIONAL PLANNING

Alex “Chuck” Beatty, VCU, MASTER OF URBAN AND REGIONAL PLANNING

Kendra Grier, VIRGINIA STATE UNIVERSITY, MEDIA RELATIONS

Dylan Halpern, VCU, GRAPHIC DESIGN

STAFF

29STAFF

Volunteers, Friends, Supporters and Funders:

We’re pleased to share with you the first annual report for Storefront for Community

Design. Your countless volunteer hours, technical expertise and donations continue

making positive impacts for the love of our great city.

Because of the generous support of our two main funders—the City of Richmond

and Local Initiative Support Corporation (LISC)—in just three short years we have

expanded our impact across the city and have become a trusted resource and outlet

for neighborhoods, individuals, businesses and organizations who have ideas in need

of planning and action. Our volunteers have completed work in every council district

in the City of Richmond, our staff has doubled, and we are serving more clients

than ever before. Our partnership with the mOb studio continues to strengthen and

expand as well. We are happy to report that in the Fall of 2014 VCU will be expanding

enrollment to accept 8 more students from VCUarts into the program to assist with

design for clients around the city and around the globe.

Storefront for Community Design is your community design center, Richmond, and

we look forward to growing with you as our city continues transform itself from the

grassroots up. Stop in and see us at 205 E. Broad Street or swing by during the First

Friday Art Walk.

With thanks and gratitude,

Storefront Staff

Ryan C. Rinn, EXECUTIVE DIRECTOR

Tyler King, PROGRAM MANAGER

LETTER FROM STOREFRONT STAFF

30 FINANCIAL SUMMARY

FINANCIAL SUMMARY FOR FY2014

SUPPORT

grant revenue

fees for service

donations

total

$30,403

$27,600

$18,462

$76,465*

*see details for value of donated services on following pages.

EXPENSES

personnel

operating expenses

programs

total

$48,132

$13,352

$6,701

$68,185

NET ASSETS

beginning fy2014

end fy2014

$9,363

$9,792

APRIL 1, 2013—MARCH 31, 2014

31FINANCIAL SUMMARY

Design Plan Value

To calculate the average hourly rate for Storefront Volunteer Consultants we take the average (mean) billable hourly rate that our consultants provided us for informational purposes in the following categories, and take a weighted average to establish a rate of $106/hour:

Graphic Designers Range: $65 to $110Average: $87.50Fashion Designers Range: $100 to $140 Average: $120Architects Range: $85 to $150 Average: $117.50Landscape Architects Range: $85 to $120Average: $102.50Interior Designers Range: $85 to $120Average: $102.50

average hours reported by volunteers spent on design consultations

average billable rate reported by our consultants

*

= $25,567the value of donated Storefront

volunteer services

total number of design plans for fiscal year 2014

*

6.7 hours $106/hour 36

32 FINANCIAL SUMMARY

mOb Studio Value

To calculate the in-kind contributions for the mOb Studio we take the average intern rate for undergraduate students from the National Association of Colleges and Employers of $16.21/hour and apply this rate to the average time spent per student per semester on mOb projects. 24 Students were enrolled in mOb each semester and this reporting covers 3 semesters—72 students. The average semester is 14 weeks.

There are a total of 40 mOb projects over the three semesters.We then take the design plan rate average rate, $106/hour, and add this to the average time spent by a mOb professional mentor, per project, per semester of 10 hours.

= $124,098the value of donated mOb + Storefront

volunteer services

$42,400the average time spent by a mOb professional mentor, per project, per semester


*

number of mOb projects with mentors

*10 hours $106/hour 40

students average 5 hours per week over the course of a 14-week semester outside of scheduled class time.

average hourly intern rate

*

$81,698

70 hours $16.21/hour

total number of students over three semesters

*72

+

33

Workshop Value

There were 14 facilitated community meetings held throughout our community workshop processes for FY2014. Each of these meetings lasted an average 2.5 hours and had an average of 6 volunteer facilitators. Most volunteer facilitators were graduate students from VCU who, according to the National Association of Colleges and Employers, have an average intern hourly rate of $21.93/hour.

Professional Architecture & Design Firms also took the lead on 3 of the 5 workshops providing in-kind services for sketches, renderings, and facilitation. A total of 10 professionals provided 37 hours of service for these workshops.

FINANCIAL SUMMARY


volunteer services

$3,922number of volunteer hours donated by professional facilitators


*37 hours $106/hour

number of volunteer hours for graduate students

average hourly intern rate for graduate students

*

$4,605

210 hours $21.93/hour

+

34

total hours worked by dedicated Storefront interns

average hourly intern rate for graduate students

*

526 hours $21.93/hourStorefront Intern Value

Over FY2014 we’ve had four dedicated interns spend their time at Storefront assisting with numerous administrative tasks, workshop preparation and research, and design plans. We build the experience so that they can assist with tasks of the Storefront that help fill gaps in their portfolios and expose them to professionals in various fields of interest. A total of 526 donated intern hours were logged over FY2014. The National Association of Colleges and Employers Graduate Intern Rate is $21.93.

FINANCIAL SUMMARY


intern services

= $169,727worth of donated services leveraged for the love of our city

35FINANCIAL SUMMARY

$25,567 $124,098 $8,527 $11,535+ + +

36

GRANTORS

City of Richmond, Virginia

Local Initiative Support Corporation (LISC)

CultureWorks

ORGANIZATIONS

BAM Architects

Baskervill

BCWH Architects

Glavé & Holmes Architecture

Sadler & Whitehead Architects

VCU Real Estate Foundation

Walter Parks Architecture

The Whiting-Turner Contracting Company

DONORS FOR FY2014

FINANCIAL SUMMARY

37

INDIVIDUALS

Madge Bemiss

Mark Braley

Kristin Caskey

Audrey Cenedella

Allen Chamberlain

Rob Comet

J. David Conmy

Denise DePrimo

Vanessa Diamond

Kevin Duffy

Nicholas Feucht

Scott Garnett

Jacek Ghosh

Giles Harnsberger

James Hill

Julie Ho

Jules Irvin-Rooney

David Jones

Glenn Larson

Evan MacKenzie

John Malinoski

Gary Margiotta

Michael Margiotta

Andrew Moore

Cynthia Newbille

Mary Ellen Otto

Damon Pearson

Lane Pearson

Burt Pinnock

T. Tyler Potterfield

Marta Powers

Ryan Rinn

Benjamin Rinn

Dacia Rinn

Elizabeth Rosenberg

Tom Rosenberg

Emily Ruf

Mary Harding Sadler

Chris Swift

Jennifer Wampler

W. Camden Whitehead

Jennifer Wimmer

FINANCIAL SUMMARY

38

HOW TO SUPPORT STOREFRONT

Your tax-deductible donation helps support programs and projects that contribute to

the vitality of our community. Through your donation to Storefront you provide logistical

and material support to ongoing community workshops, and individual design plan

projects with community members, organizations and businesses. You also help us create

educational materials and bring in speakers that further the understanding of design in

the urban environment. General donations also assist us with building out capacity to

serve more individuals and neighborhoods in Richmond.

CHECKMemo your donation to “General Support” or leave the memo line blank.

Send a check made out to “Storefront for Community Design” to:

Storefront for Community Design

205 East Broad Street Richmond, VA 23219

CREDIT CARDDonate via credit card through our secure online giving portrait with the Community

Foundation by searching for “Storefront for Community Design” at GiveRichmond.org.

CASHWe take cash donations in-person and provide you with a receipt on the spot (please do

not mail cash). Stop by 205 East Broad Street anytime between 8:30am—6:30pm and

check out our space, make a donation, and learn more about all the ongoing projects

making Richmond a better city.

makeahouse!

FORTHELOVEOFOURCITY

desjbm

FINANCIAL SUMMARY

Storefront for Community Design

205 East Broad Street Richmond, VA 23219

[email protected]

804 322 9556

Documents

Annual Report