Annual Report 2011

World Archery Annual Report 2011

World Archery Annual Report 2011

Annual ReportWorld Archery

2011

Dear Friends in Archery,

I t is with great pleasure that we present you with the World Archery Annual Report for the year 2011. Many people looked at 2011 as a pre-Olympic year with the emphasis and anticipation on London 2012. However, 2011 was another great year for World Archery from many points of view. And these high points include both the competition field and the administrative work supporting

the entire effort.

We had our World Championships and Para-Archery World Championships in Italy and the Organising Committee did a superb

job in preparation for the events. We crowned new champions following intense rounds of head-to-head competition and there

were wonderful surprises on the results lists. In addition, more than half of the Olympic quota places were awarded as well. And

let's not forget the Juniors at the World Archery Youth Championships in Poland. Again, the organisers did a fantastic job with the

preparations for such a great event, and the archers rose to the occasion.

The 2011 World Cup series was an exciting collection of events with great champions being crowned. We also enjoyed the company

of IOC President Jacques ROGGE and several other IOC members during one of the WC legs. The Final of the World Cup series took

place in Istanbul and I must thank the organisers for the work they did in preparation for this event with the competition venue being

located right along the Bosphorus. In the individual events we had a repeat winner and three new winners and marvelous rounds

filled with high intensity and precision in the shooting.

As World Archery prepares for 2012, we ought to look back at our Olympic Test Event in London. Our location is the world famous

Lord's Cricket Ground and it was a magnificent setting for the test event and will be even more so in 2012. Our coordination with

the London 2012 organisers is going along very well and we are mutually benefitting each other with our combined efforts.

I continue to believe that our World Archery Plan has been one of the key factors in the success of World Archery. Many of you have

directly participated in the development of this plan. And many of you have continued to work on various aspects of this plan as we

move forward to achieve our goals. It was very important to have the input of so many of you from all corners of the earth. You all

have something to bring to World Archery and for your past, present, and future contributions and efforts, I thank you.

In closing I must give my thanks to our staff under the direction of our Secretary General Tom DIELEN. They are the ones who

coordinate with many of you in support of your programmes, in developing new programmes, in overseeing events, and arranging

marketing and promotion opportunities. They are the day-to-day face of World Archery to many of our member organisations or the

voice on the phone. All of these activities and efforts are necessary as we continue to grow as World Archery.

Yes, 2011 was a great year. 2012 will be even better.

Sincerely,

Message from the President of World Archery

Prof Dr Ugur ERDENERPresident, World Archery

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I welcome you to read this annual report, which gives an overview of the most important activities of 2011. Upon reviewing the last year of archery, we can see that the sport had an excellent and extremely busy year. The World Cup continued to evolve and we further improved the quality of the

event while keeping costs under control. The highlights of 2011 were of course the World Archery

Championships, Youth Championships and Para Championships. We continue to implement the World

Archery Plan.

I. Key Events of 2011

Archery World Cup Stage 1 in Porec (CRO) in April

Archery World Cup Stage 2 in Antalya (TUR) in June, featuring the presence of the IOC President

and two IOC Vice Presidents, with live television broadcasting on TRT

Executive Committee Meeting in Antalya (TUR) in May

Organisers Seminar in Ogden in August and Shanghai in September

Member Association Management seminar funded by FIDTA in Lausanne (SUI) in November

Foreword by the Secretary General

Congress Hall

World Archery Secretary General Tom DIELEN

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Foreword by the Secretary General

Congress Hall

World Archery Congress in Turin (ITA) in July

World Archery Championships in Turin (ITA) in July

World Archery Para Championships in Torino (ITA) in July

World Archery Youth Championships in Legnica (POL) in August

World Archery 3D Championships in Donnersbach (AUT) in August

Archery World Cup Stage 3 in Ogden (USA) in August

Olympic Games Test Event in London (GBR) in October

Archery World Cup Stage 4 in Shanghai (CHN) in September

Leaving and new Members of the World Archery Executive Board

Participants of the first Member Associations Management Seminar at the Maison du Sport International in Lausanne, home of the World Archery office

Retiring 1st Vice President Paul PAULSEN received a Gold Plaquette from World Archery President Prof Dr Ugur ERDENER and a standing ovation from the Congress

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Archery World Cup Final in Istanbul (TUR) alongside the Bosphorus Strait

World Archery Council Meeting in Istanbul (TUR) in December

II. World Archery Events

The main conclusions drawn from these events are:

We are very pleased with the spectator attendance in Ogden and Turin. The concept of spectator

Another event with a breath-taking scenery: the Istanbul World Cup Final on the Bosphorus shore

IOC President Count Jacques ROGGE led a strong IOC delegation visiting the Archery World Cup and World Archery President Prof Dr Ugur ERDENER in Antalya Turkish hosts at the World Cup Final in Istanbul

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The Piazza Castello in Turin: an historical place for our world championships

entertainment was very well done in Torino with special games and an additional video screen. The

sponsor activities for KIA, Longines and Samsung in Istanbul were also very well executed and

received.

Broadcasters were very positive about the clips from our World Cup and World Championships

events. We must, however, explain the events more thoroughly. We have built better relationships

with the TV stations: the agreement with RAI paved the road for future host agreements.

The development programmes of World Archery are showing great impact. Countries that had

previously not attained favourable rankings have shown that they can beat the experienced

countries. The highlight was the gold medal for Chili and silver for Georgia in Turin. We also saw

The first Member Associations Management Seminar was a true working meeting to share and foster best practices and new ideas

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World Archery President Prof Dr Ugur ERDENER at the Congress

The Lords Cricket Ground will be a magnificent venue for archery at the London 2012 Olympic Games

some new countries winning medals in the Youth Championships. This also means that some of

the countries that managed to qualify full teams to the Olympics in the past will have a harder time

doing it in the future. World Archery is on track to have more than 50 countries in London.

III. World Archery Office

The World Archery Office underwent some temporary changes due to Sverine DERIAZs maternity leave.

Raheleh AHADPOUR and Jenny BRUGGER replaced Sverine during her leave, and Vanah ANTILLE

From the World Archery Plan 2007-2012 to the World Archery Plan 2012-2016Congratulations to all our new world champions!

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continued to work at some of our events. Both Raheleh and Jenny are now permanent members of the

staff. Chantal STEINER left World Archery in May and was temporarily replaced by Andras HEGEDUS

The structure of the Office is split into four departments:

Member Services

Events

Marketing & Communication

Development & Education

The structure of the World Archery Congress, Executive Board and Office can be found at the end of

this report.

IV. IOC Relations and World Archery as Part of the Olympic Movement

World Archerys relationships with the IOC and the Olympic Family are excellent. Our President continues

to serve on the IOC Medical Committee along with Dr Emin ERGEN. He is also on the IOC Women and

Sport Commission. Even with his many commitments, the WA President is also very present and valuable

in negotiations with our commercial partners.

V. World Archery and the Future

Work on the World Archery Plan is progressing. We need to continue to work on the development of our

sport, and the trainers concept is a very important part of this plan. Europe is well on track and a new

project is foreseen for Asia in the near future.

I would like to finish this introduction by thanking the World Archery President, the Executive Committee

and Executive Board Members for their excellent cooperation with the Office. The Presidents dedication

and tremendous commitment to the development of our sport is very much appreciated and necessary.

My thanks also go to our entire Event and Development Team. I would like to conclude by thanking

Chantal, Caroline, Vanah, Ludivine, Deqa, Sandrine, Juan Carlos, Didier, Pascal, Thomas, Andras,

Jenny, Raheleh and Sverine for their great effort and contribution to the work and success of the World

Archery Office.

Photo top left caption: Honorary President Francesco GNECCHI RUSCONE (ITA) was awarded the title of Honorary Chairman of the Board of Justice and Ethics and received a Gold Plaquette from Prof Dr Ugur ERDENER

The new name of the federation, World Archery Federation, is accepted

London Olympic Games Archery Test Event was a success special thanks to the volunteers!

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Contents

Message from the President of World Archery 3Foreword by the Secretary General 4Events 1 2Marketing 3 1Television 3 8Communication 4 510

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Development & Education 5 0Clean Sport 5 8Corporate & Constitutional Activities 6 3Finance 6 4World Archery Structure 6 6

TOGETHER WE CAN

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Events

I. Introduction

From the beginning of May to the end of October at the Olympic test event in London, 2011 has

been a very long season. In addition to the events directly organised by World Archery (with the

Local Organising Committees - LOCs), we have also been involved assisting (at different levels) other

competitions interested in World Archery, such as the indoor events in Nimes, Vegas and Singapore.

This report will focus on the main aspects of the events organised in 2011, and will follow the goals

and situations we plan for our events in 2012, as well as the different projects that we will run during

the 2012 season.

In order to have a global evaluation of our events in 2011, we used the feedback given by participants

in each of our main events through an online form. This does not necessarily reflect World Archerys

evaluation, but gives a guideline of where our clients (the athletes and officials) want improvement.

Except for Legnica, we had more than 30 answers in each group, which makes the feedback

representative.

The average scores per event given by the participants are the following:

Average Score by Tournament in 2011

Tournament Average ScoreWorld Cup Ogden 4.20World Cup Porec 3.95World Cup Shanghai 3.91World Archery Youth Championships Legnica 3.68World Cup Antalya 3.51World Archery Para Championships Turin 3.39World Archery Championships Turin 3.32

Juan Carlos HOLGADOWorld Archery Events Director

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The World Cup Finals in Istanbul was again a great end of the World Cup Season. The images of archers shooting with the city of Istanbul in front of them were impressive!

Maximum possible score: 5

At first glance, we could say that the LOC in Ogden delivered

a good event for the athletes and coaches. Both were highly

satisfied based on the online feedback. This is not a surprise

to us, as we had similar success last year.

We are also aware that satisfaction is based on the level of

expectation. It is clear that for some events, the expectation

was high in all or some areas. Therefore, if the reality was

not at the expected level, the scores given after the event

were low. However, if we compare scores given in different

events to the same areas (for example, transportation or

accommodation between two or three events), differences

shown in scores do not always mean that there was a better

level in one of the events. It could also indicate that the level

of the initial expectation was different at each of the events.

To help understand where these scores are coming from and

get a better picture of our events evaluations in 2011, we will

explore the average scores per areas/per event.

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Event Team

II. World Cup 2011

A. Introduction

To make the report more objective, we will use the feedback given by participants. Archers and coaches

appeared to be less motivated to provide their feedback in 2011 than in 2010. This could be because the

events have been organised up to the level expected by the participants, and therefore online feedback was no

longer thought necessary. Another reason could be that participants were not as motivated to provide online

feedback anymore, as they were able to give us direct feedback at the events.

Lets take a look at each of the events:

World Cup Stage 1 Porec 2011 ScoresFacilities at Competition Venues 4.11

Food 3.71

General Organisation 4.15

Hotels 3.61

Level of Judging 4.16

Medal Ceremonies 3.93

Transportation 3.83

A) Comments from World Archery Events Department:

The LOC delivered a good event. For the first time, we had live TV coverage on the new Croatian

sports channel (3 H Live TV).

Participants were satisfied with the ease of the event; hotels were at walking distances and

quality/cost ratio was good.

New hotels were used this season, which provided better rooms, more space, and shorter

distances to walk.

LOC finds new and creative solutions to the venues for the events finals. Porec (CRO) was a good example of improvements in the FoP for finals.

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B) To be improved:

The LOC seems to have reached their maximum in delivering this event. To grow and raise the

level of this event would require more investment or higher budget from the LOC.

Internet in hotels and in the venues need to be improved and should be provided free of charge to

participants, or at a reasonable cost. This was not the case in Porec this year.

World Cup Stage 2 Antalya 2011 ScoresFacilities at Competition Venues 3.58

Food 2.98


Hotels 3.47



Transportation 3.14


The venue for finals was excellent.

The LOC hired an event company to deliver the venue for finals, which provided an improvement in

the quality of the venue for finals.

The look of the event was excellent (banners, sponsors visibility, etc.)

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Beach-Archery is still the image of our World Cup in Antalya. On top of the good organization, the final on the beach is the cherry of the Cake.

Keith Alan MARKOWITZ

B) To be improved:

Hotels were not up to the level participants were expecting in Antalya based on previous years.

Prices rose while quality decreased.

Local promotion and visibility in the city of this event did not exist. World Archery still wanted

to see more promotion happening, and more visibility of our events in the city to gain more

spectators.

The judging level had a bad impact on the overall score. This was mostly caused by the level of

English of the national judges, which created an issue from an international athletes point of

view. Therefore, the training of national judges, especially their knowledge of English, needs to be

improved. It is surprising that one of the events where no obvious mistakes were made had such

a bad score.

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Gianantonio MOSCARDI and Cdric ROGERGeorge TEKMITCHOV

World Cup Stage 3 Ogden 2011 ScoresFacilities at Competition Venues 4.49

Food 3.73


Hotels 4.28



Result System 3.89

Transportation 4.14


Participants appreciated the easy going atmosphere in

everything related to this event and the effort the LOC put to

please and listen to everybody.

The involvement of the city and local people and the great

number of spectators during the finals was something that

everybody and especially World Archery appreciated and valued.

There were excellent and well prepared trained volunteers.

B) To be improved:

The quality and quantity of the food has increased a lot since

the first event in Ogden. However, there is still room for

improvement compared to all the other areas.

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Ogden LOC has increased their high level of its events since they started to organize international competitions in 2009. The venue for the qualification and elimination is impressive and very well designed.

Venues and finals at night. Part of the show is to use lights and spectators. At evening finals this is easier to achieve. Ogden finals are a good example!

WA is aiming to get more and more spectators to watch the archery finals in each of the major events. The Show must go on!

World Cup Stage 4 Shanghai 2011 ScoresFacilities at Competition Venues 3.85

Food 3.05


Hotels 4.04



Result System 4.03

Transportation 4.18


The set-up of the archery venues, both the stadium and the venue for finals was very good.

Hotels and transportation have improved compared to last year.

The LOC is looking for new partners to deliver higher standard event in 2012, especially in

marketing and spectators areas.

B) To be improved:

More visibility of the event in Shanghai and especially in Pudong Area.

More local promotion to get local spectators to watch the finals.

The qualification venue if there are more participants.

The finals in our W. Cup in Shanghai were moved to the city centre, in the famous Pudong river. The look was excellent!

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The finals in our W. Cup in Shanghai were moved to the city centre, in the famous Pudong river. The look was excellent!

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World Cup Final Istanbul 2011

Currently there are no questionnaire results (sent directly to participants involved)


Outstanding event from the organisational point of view.

Excellent working atmosphere and collaboration with all parties involved in the Organisation (TAF

and event company)

Good looking FoP. Excellent image of our sport for Media, VIPs (IOC), spectators, and the City of

Istanbul.

Good media coverage (locally, nationally, and internationally).

Excellent working spaces for World Archery staff.

Good concept venue, flow, and services provided.

Delicious food at the venue and hotel.

WA concept to combine the sport with the city is growing and improving in our finals in the World Cup stages, World Championships and World Cup Finals. Istanbul was a great example of this.

Finals on Shanghai Riverside

WA Fan Reporters Britney SHIFLET and Alexia MARTINEZ

WA Event Organisers Seminar in Shanghai

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B) To be improved:

More visibility of the event in the area or part of the city where the finals are organised.

Tickets must be sold to promote Final.

More local promotion to get spectators.

Increased involvement of World Archery sponsors in finals.

Better global promotion to gain international spectators.

This World Cup Final has proven that the concept initiated with this event is working well for cities,

athletes, and for our goals.

Brady ELLISON and Carl ARKY HIT THE ROOF, the Swiss TV Production Company based in Geneva and rebranded in our sport as World Archery TV was again and important part of the success in the look and visibility of our events, sport and stars.

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World Cup Final venue at Bosphorus, Istanbul.

III. World Championships 2011

World Archery Youth Championships - Legnica 2011 ScoresClosing Ceremony 3.91

Facilities at Competition Venues 4.00

Food 3.22


Hotels 3.67



Opening Ceremony 3.25

Result System 3.46

Transportation 3.28


The LOC worked hard to please all participants. The LOC listened to participants and World

Archery to provide fast actions and solutions.

Good venue for finals set-up.

Very good ceremonies.

Excellent local volunteers.

The number of participants in this questionnaire was low, so the feedback does not necessarily

reflect all opinions.

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B) What could have been improved:

Food in some hotels was not up to everyones standards and expectations (see also report of Dr

GARNIER).

Technology in the venue did not reach the required level (internet, audio, etc.)

World Archery event team spaces needed more room, quality tents, and better coverage.

World Archery Championships - Turin 2011 ScoresClosing Ceremony 3.22


Food 2.54


Hotels 3.04




Result System 3.36

Transportation 2.61

Archery venues in stadiums. Shanghai style is getting popular especially under windy conditions!

Gianantonio MOSCARDI and Davide ANGIERI

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The venue for finals was impressive, and all spaces were well delivered in quantity and quality.

For the first time, a spectator entertainment area or Fan Corner was offered to entertain

spectators during breaks.

Impressive Opening Ceremony.

Excellent sponsorship involvement and visibility.


Food in the venue and hotels were not up to what was expected in Italy, and in a World

Championship.

Transportation needed more planning and faster solutions to the issues faced. For example, it was

unacceptable to have people wait for a bus in an unprotected area for one hour.

More information about participants was needed. Info boards were not as accurate and updated

for an event of this size.

The venue for qualification and elimination had some distance challenges that were not studied

enough to provide the best solutions.

Internal-external communication in the LOC was not as good as needed.

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George TEKMITCHOV

The participation of archers and teams in our major events has been kept stable

during the entire season.

TFORS, the Turkish IT & Technology Integration Company has ensured accurate and efficient results and its distribution to our different communication tools.

Andreas LORENZ

An event of this size required a full-time dedicated staff and cannot be handled by dedicated

volunteers alone. If we want to reach a higher level this, is a necessity. This is especially the case

in the areas of transportation, finance and accommodation.

World Archery Para Championships - Turin 2011 ScoresClosing Ceremony 3.10


Food 3.00


Hotels 3.56




Result System 3.61

Transportation 3.09


Facilities provided in the venue were good. Nice looking venue.

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Rocky BESTER Wietse VAN ALTEN and David BASTL

Cdric ROGER

Out of the hard work and challenge we had in each of the events, I enjoyed the work done with the LOC, volunteers, the event team and our judges. Thanks to all of them. Lets have another great and successful season in 2012! JC HOLGADO


Food in the venue and hotels were not up to what was expected in Italy, and in a World

Championship.

Transportation needed more planning and faster solutions to the issues faced.

More information about participants was needed. Info boards were not as accurate and updated

for an event of this size.

The venue for qualification and elimination faced some challenges in moving physically disabled

persons, with long distances that were not studied enough to provide the best solutions for this

community. The venue was also not adapted to accommodate disabled persons for different

weather conditions.

The main issue was that one team cannot manage two championships in a row. The bid indicated

that two separate teams would manage the event but this was not the case.

Internal-external communication in the LOC was not as good as needed.

World Archery 3D Championships - Donnersbach (AUT)


LOC did a great job organising a successful World Championships.

Participants, officials, and coaches provided good comments on that event.


The 3D rules need to be made clearer and more consistent.

More judges are needed if more than two courses are planned.

IV. Multisport Events with Archery

In 2011 we had two multisport events which included Archery. These events were:

A) Universiade in Shenzhen

The archery event in the Universiade in Shenzhen was a great success. We could consider this event

to the level of the Olympic Games in terms of the Athletes Village, transportation, TV production,

volunteers in number, and quality, etc.

The LOC and the Chinese Archery Federation did an amazing job to deliver a high standard event. TV

production was in HD and many hours were produced. There was also two hours of live TV during the

finals.

The good news for our sport is that Archery will become one of the compulsory sports in the Summer

Universiade in 2019. We have finally achieved one of the main goals for World Archery to support

Archery in FISU. This is fabulous news for our sport, as more support will be given in each of our MAs

countries for archery at the University level.

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Davide ANGIERI and David RITTELMANN

b) Pan-American Games & Para Pan-American Games in Guadalajara

Both Pan-American and Para-Pan-American Games were organised successfully in Guadalajara (MEX).

It was a good event for Archery and the organisation of the event was up to our high standards.

It was a pleasant surprise to receive so many positive comments from the participants in this event.

It is clear that a solid plan and a professional and efficient Local Organiser were the key parts of this

success.

V. Preparation for the Olympic Games

London Olympic Games Test Event

We had a successful test event despite the fact that not all Functional Areas (FA) were involved, and

LOCOG decided that this test event was not going to be a spectators ticketing event.

The LOCOG sport team was excellent, and all staff members were very motivated and enthusiastic.


The venue was excellent in spaces, and so was the look/promotion for our sport. Iconic venue

collaboration and relationships with the venue owner are very good. World Archery felt welcomed

at Lords.

Good test done with the Functional Areas (FA) involved in the test event. Unfortunately, not all FAs

were involved).

Excellent sport material.

There was a strong feeling that LOCOG will deliver a successful Archery event for Games time.

Meals/food were excellent. We hope it will be similar for Games time when the food provider is a

different company.

Excellent local media coverage.

B) What should be improved for Games time:

Sport Presentation was not up to our minimum standards.

Technology services were not collaborating as efficiently and reacting as fast as needed for

Games time.

Finding less painful ways to work with different FA in LOCOG. Most of the work seems to be

complicated and challenging to deal with.

Look of the venue for Games time.

Video Wall and Main Scoreboards for spectators need to be improved in visibility. In short, they

need to be closer to spectators.

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The Archery Events Organizers Seminar & WorkShop organized in Shanghai was a great success. Participants could see the real action happening in all areas during the finals.

VI. World Archery Event Organisers Seminar

World Archery has continued with the project initiated in 2010 to increase the level of knowledge

of key persons and/ or events managers-directors involved in organising national, regional and

international archery events. This has been done by organising two Events Organisers Seminars

& Workshop in 2011. The first one was organised in Ogden, USA to facilitate participation of

candidates from the Americas. The second one was organised in Shanghai, mainly for Asian

candidates.

SportWorks, the UK-based sport management company, was again our partner in this seminar.

SportWorks role was to plan, coordinate the logistics, and deliver these Seminars with World Archery

and the local organisers.

Unfortunately, the Seminar in Ogden had very few participants (six persons) while the one in Shanghai

had much higher participation (24 persons).

The feedback from all participants in these Organisers Seminars has been excellent. When reading

the comments received, it is clear that the majority of the participants were satisfied with the

information and knowledge received during the seminar. They defined this information as very useful

and practical for organising better events. In fact, many participants have requested World Archery to

extend the current seminars agenda by adding one more day to allow the coverage of some new and

existing areas.

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Matteo PISANI Juan Carlos HOLGADO, Andreas LORENZ and David BASTL

In 2012, World Archery is not planning to organise another Seminar for educating our organisers and

TDs for three reasons:

There is a short calendar for next season because of the Olympic and Paralympic Games.

They need to re-evaluate and reorganise this seminar with the feedback received, and launch

it again in 2013 with higher standards and a more efficient formula to share and teach the

knowledge needed.

They need to offer time for new candidates to gain interest to participate, to ensure higher

participation in our next seminar.

VII. World Archery Indoor Challenge, the current Indoor World Cup

In 2009, World Archery planned to initiate an Indoor World Cup where we could promote our stars

in the media. It is important to keep increasing the visibility of archery in TV, and especially to keep

building the image and visibility of our top archers and stars. From our current situation, where we

have five to six World Archery events, we could go to eight or nine events per season with the inclusion

of an Indoor World Cup. It is interesting and motivating to spend our effort on this.

The best way to achieve our goal with the current situation was to coordinate and discuss this matter

with the two most successful indoor events in the world: Nimes (FRA) and Vegas (USA). When both

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Nathalie DIELEN

organisers were approached for this project, the response was positive. Olivier GRILLAT (Nimes) and

Bruce CULL (Vegas) took the initiative and established in 2010 the World Archery Indoor Challenge as

a first step to go to a future Indoor World Cup in 2012. Our Archery community welcomed this idea

and looks forward to further steps.

For 2011, Vegas and Nimes events continued to work together and organised the Indoor World Cup

Challenge as the last step to end in 2012 with the Indoor World Cup. For 2012, World Archery

has contacted some MA in Asia to have an Asian leg of this Indoor World Cup. Singapore was the

place chosen for this leg. Therefore the 2012 Indoor World Cup consists of three legs: Singapore in

December 2011, Nimes in January 2012, and Vegas in February 2012, with the Final of this Indoor

World Cup.

VIII. Thanks

It has been an incredibly busy year again. The events department and the members of the event team

have been quite busy, but we are happy to look at 2011 as another good year for our events, our

clients (Member Associations, athletes and officials), and our sponsors.

Of course some events and projects could have been improved, and there is definitely room for

improvement on our side. We are already working to find solutions and implement procedures to avoid

similar issues in this new season.

I would like to thank all of the LOCs, their staff, and volunteers with whom we have been working for

their constant support to our projects, events, our event team, and our new ideas. Without them, we

could not have grown and achieved our goals.

Special thanks go to the World Archery Event team. All of them are outstanding. Our success in

delivering events is 99% due to their merit. We are lucky to work with such motivated and professional

people competition after competition. And I am personally honoured to have their constant support and

help to whatever I ask them.

I cannot forget to thank all Judges and DOS involved in our events, who are an increasing part of the

World Archery event team. Thanks to all of them too!

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Andreas LORENZ Keith Alan MARKOWITZ Murat Olgun and Win&Win Archery Reporters

Marketing

Didier MIEVILLEWorld Archery Marketing & Communication Director

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Istanbul World Cup Final

Full house at the Turin World Championships

I. Sponsorship

For 2011, World Archery would like to thank its family of sponsors:

Official Sponsors:

KIA Motors

Spor Toto

VakifBank

Turkish Airlines

TFORS

Longines

Official Partners:

DHL

Easton

Hoyt

WIN&WIN

Special Thanks:

Samsung

Kia Motors and Turkish Airlines sponsors patches were displayed on 15 different national teams jersey during the World Cup Final

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These companies and their support in cash and/or value-in-kind services have played a key role in the

staging of the World Archery Championships, Archery World Cup and other events.

The World Archery sponsors provide key services that are needed for the successful organisation

and realisation of our events. KIA Motors provided car services. Turkish Airlines served as the official

airline for the travel of WA executives, staff, events collaborators, judges and the worlds most talented

archers. Furthermore, Turkish Airlines transported some the archery equipment for national team

archers free of charge. Longines awarded watches to the individual winners of World Cup and World

Archery Championships in addition to providing the Prize for Precision trophy. Longines also supplied

all of the scoring and timing equipment. TFORS ran the IT event services for results, accreditations, TV

graphics and all web-related applications.

Samsung supported the World Archery Congress in Turin in particular and facilitated the incorporation

of electronic voting thanks to the Samsung Galaxy Tablets. Samsung was also an Official Sponsor for

the World Cup events in Antalya and Istanbul.

The prestigious Longines brand has awarded the Longines Prize for Precision in archery since 2010.

The two most precise archers of the World Cup season are awarded the trophy a watch and 5,000

Swiss Francs in prize money. The recurve athletes compete for the Longines Prize in even years, while

the compound athletes shoot for the trophy in odd years. The athletes who score the most 10s during

Longines provide results and timing displays

Samsung joined the WA group of sponsors of the LOC at several events in 2011 Kia provided car services at the Turin World Championships

Kia Motors Official Sponsor of World Archery

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all of the individual qualifications and matches of the World Cup win the Longines Prize for Precision.

In 2011, compound athletes Rodger WILLETT Jr. (USA) and Erika ANSCHUTZ (USA) earned the Prize.

Longines has also supported the WA programme with archery-branded advertisements.

As the logistic partner, DHL ensured that all the event equipment (including sponsors materials) travel

on time from one event to another.

The archery companies Easton and Hoyt are the Official Arrow Partner and Official Bow Partner,

respectively, of the Archery World Cup and World Archery Championships. These sponsors also donate

important awards and support to the archers participating in top events.

For the first time in 2011, archery manufacturer WIN&WIN was the official presenter of the Archery

Fan Reporter programme. This programme allows two young reporters to edit and publish a daily

feature story of our events on www.archery.tv. World Archery TV provides the reporters with

professional advice. The Archery Fan Reporter programme is a great way for fans to catch a glimpse of

our events from the inside!

In 2011, World Archery continued to thrive through a strong sponsorship platform by continuously

pushing forward its unique World Cup concept of great sport in special places: spectacular venues

included the beaches of Antalya, the historic Piazza Castello in Turin, the Pudong Riverside in

downtown Shanghai or the Bosphorus shore in Istanbul, where East meets West, and more. Fittingly,

Spor Toto Official Sponsor of World Archery Vakifbank - Official Sponsor of World Archery

Hoyt and Easton are the official equipment partner of the Archery World CupArchery can fly all over the world with Turkish Airlines and some additional luggage are for free

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at the Olympic Games, the ultimate competition of the four-year cycle, archery will take place at one

of the birth-places of modern sports. The venue is one of the most prestigious arenas in the world

alongside Wembley, Wimbledon, Maracana and Madison Square Garden. At the 2012 Olympic Games,

the Lords Cricket Ground will become Home of Archery.

World Archery offered a strong platform both on on site and in the media (traditional and new media).

This would not have been possible without our desire to continuously improve our competitions (the

new Set System format, improved sport presentation, etc.) and to promote them extensively through

new media (YouTube, Facebook, Twitter, www.liveworldarchery.tv, etc.).

II. World Archery Brand

The 2011 Congress in Turin (ITA) will stand as a true milestone in archery history: the delegates

decided at a large majority that FITA would become the World Archery Federation, with the

abbreviation of WA. The decision came into effect officially on 1 April 2012. The World Archery brand

and logo are now used to their full extent.

The World Archery brand aims to unify all activities, events, and members of WA under one clear,

exciting, and powerful brand name. World Archery is a forward-focused brand representing the sport

of archery to both sports enthusiasts and the worldwide market beyond the archery family. WA wants

the sport of archery to be in the forefront a global consumer brand that promotes archery at every

level with enthusiasm, passion, precision and intensity.

Field design at the Istanbul World Cup Final

CHENG Ming (CHN) winner at the World Cup Final

Kia cars display at the Istanbul World Cup Final

TFORS Official Sponsor of World Archery Longines awards watches to every individual winner at the World Championships and World Cup

Kia Motors, one of the sponsors in the fan zone at the Turin World Championships

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Longines Official Sponsor of World Archery

The World Archery Federation is delighted that several Continental and National Associations have

already taken the World Archery logo as their own logo aside their continental or country name and as

part of their communication strategy. Together we can!

III. Merchandising, E-platforms, Development Fund Partners, Associate Members and Licensees

These programs have followed a stable, but favourable, course this year. The annual sales through

the E-shop, http://worldarchery.officialshop.ch, and on-site boutiques increased. WA and our partner

PGSA also relaunched a new web platform that should further help the development of the shop.

While there have been some changes in the companies supporting us, the activities and the support

from our Development Fund Partners, Associate Members and Licensees have again increased in

2011. Their support through money and equipment donations for key projects has helped the

development of archery worldwide. We would like to especially thank all of the Associate Members and

the Development Fund Partners such as Easton, Hoyt, WIN&WIN, Samick, Rosa, Danage and the

newcomers FIVICS as well as Shibuya (that joined us late 2011).

We launched pay-per-view live web TV this year (http://www.liveworldarchery.tv) to complement our

free web TV on YouTube (www.archery.tv) that brings advertising revenues. Both of these exciting

platform developments are still in their early stages.

Turkish Airlines Official Sponsor of World Archery

Denisse VAN LAMOEN from Chile made archery a truly global sport by

winning the world championships!

Albina LOGINOVA (RUS), first compound woman to win the world championships twice in a row!

The Longines Prize for Precision 2011 was awarded to the Americans Erika ANSCHUTZ and Rodger WILLETT Jr

Sponsors also provide the prize money for the athletes

World Archery wishes to thank particularly its sponsors

Kia Motors

Spor Toto

Turkish Airlines

TFORS Events

Longines

Partners

DHL Global Forwarding

Equipment Sponsors: Official Arrow and Bow Partners

Easton Technical Products Inc.USA

HoytUSA

Archery Fan Reporter

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Development Fund Partners

Danage of ScandinaviaDenmark / Danemark

Easton Technical Products Inc.USA

HoytUSA

Associate MembersArchery Life Co.Korea / Core

Asahi Archery Inc.Japan / Japon

Bjorn Bengtson Sweden AB*Sweden / SudeEaston Technical Products Inc.USA

GeologicNouvelle Identit Visuelle

La Palette Geologic

C=7M=75J=70N=0

C=100M=0J=46N=0

Geologic*France / France

Ishii Archery Co. Ltd.Japan / Japon

Krueger Targets*Germany / Allemagne

LAS DistributionFrance / France

PetronUnited Kingdom

FIVICS Archery*(formerly Soma Archery)Korea

Textile

TOXOFIL Inc.Canada

Arrow Wraps

Socx Arrow WrapsNetherlands

* These are the Licensed Manufacturers of World Archery Target Faces and only these can be used at World Archery Events. / Ce sont les fournisseurs officiels des blasons World Archery et seuls ceux-ci peuvent tre utiliss pour les comptitions de World Archery.

Rosa Inc.Japan / Japon

Samick Sports Co. LtdKorea / Core

Win & Win Archery Co.Korea / Core

FIVICS Archery*(formerly Soma Archery)Korea

Arrowhead*Great Britain / Grande-Bretagne

Bagar & PilarSweden / Sude

Danage of ScandinaviaDenmark / Danemark

HoytUSA

Lancaster Archery SupplyUSA

J.V.D. Distribution*Netherlands / Pays-Bas

Maple Leaf Press Inc.*USA / USA

Samick Sports Co. LtdKorea / Core

Win & Win Archery Co.Korea

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TV Report

A. Overview

In 2011, World Archery returned to a predominantly in-house strategy for the TV distribution of our

events. The focus is still to maximize the distribution of television and to bring in rights fees in the key

markets.

Last year, World Archery launched free news and highlights distribution and also produced, for the

first time ever, live coverage of all the major events. Six major events were televised live in 2011:

the Archery World Cup Stages, the World Cup Final and the World Archery Championships in Turin.

Mediadvice LLC monitored the archery coverage through an independent television study. This agency

carefully reviewed the TV market and the Cost per Thousands (CPM) for advertising in each country.

Below are the key findings of their analysis.

The regular TV market is becoming more and more fragmented, not only due the continuously growing

number of TV stations but also due to the increasing amount of time potential viewers spend on the

Internet, smart phones and tablets. Correspondingly, the TV ratings of TV stations tend to decrease.

The sports section on the main terrestrial/broadcast national TV channels are also diminishing. These

national channels are often subdivided into several channels, including channels that specialize in

sports. One of the biggest examples of this phenomenon is CCTV in China that has now been split into

15 different channels. Therefore, it is considerably more difficult for a particular sport to draw a large

audience through terrestrial/broadcast television.

Conversely, sports channel audiences are more targeted than most. The CPM for advertising is also

higher; it is therefore important to have a strong presence on sports channels with live

Didier MIEVILLEWorld Archery Marketing &

Communication Director

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TV is on the heart of the action Athletes entrance

coverage. Mediadvice LLC maintained up-to-date potential audience (universe), per channel and CPT

ratings for each country. Mediadvice LLCs findings enabled the calculation of a precise media value

for sponsors.

In agreement with the above report, it is not surprising that TV viewership for archery in 2011 recoiled

slightly. The media value for sponsors, however, has remained high:

News Coverage: Annual Audience / Maximum Valuation (based on CPM by country)

Europe: 78,000,000 viewers / Max. Val. : 592,000 USD

Asia: 231,000,000 viewers / Max. Val. 697,000 USD

North America: 14,800,000 viewers / Max. Val. 196,000 USD

Middle-East, Africa, South-America, Australia and New Zealand: 8,500,000 viewers / Max. Val.

85,000 USD

Live Coverage, Highlights and Magazines: More than 70 TV channels

Broadcasters for Live Coverage and Highlights: 27,000,000 viewers estimated / Mean CPM World

20 USD / Max. Val. 542,000 USD

Sports Magazines, such as Emotions and Sports Unlimited: 55,000,000 viewers measured / Mean

CPM World 20 USD / Max. Val. 1,100,000 USD

Total News, Live, Magazine and Highlights: More than 70 TV channels (250 hours)

Worldwide: 407,000,000 viewers / Mean CPM World 10-20 USD / Max. Val. approx.

3,100,000 USD

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TV cameras cover every angle

B. TV Production

For the Archery World Cup Stages, the Final and the World Archery Championships in Turin, World

Archery produced the following in High Definition, 16/9 format, 3D TV graphics and with full

Live English audio commentary by a journalist and an expert commentator:

Live coverage of all of the Final matches. Finals coverage ran for 1 to 2 days, for a total of

approximately 8 hours per event;

A 26-minute highlights programme for live viewers and a 52-minute highlights programme for

on-demand viewers;

A 3-minute newscast for each event, and two newscasts or the Turin World Championships;

Dedicated TV interviews upon request;

Dedicated English match footage upon request;

A 4-minute feature story for each day of competition through the Archery Fan Reporter

Programme. These stories were primarily targeted for webcasting on www.archery.tv.

For the Olympic Test Event, World Archery produced the content for the on-site jumbo screen, TV

newscasts and our YouTube channel, which now features all of the Olympic Test Event matches. We

also had strong on-site media interest, partially thanks to our support to more than 20 TV channels

worldwide during these Test Events with on-site interviews and more. According to London 2012

feedback, the Archery Test Event ranked clearly among the most successful sports test events.

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World Archery TV producer Cedric ROGER The SNG Truck send the live TV signal worldwide

For the World Archery Para Championships and Youth Championships, we produced the visual content

for the on-site jumbo screen production and YouTube. We also collaborated with national TV stations

for further production and distribution. For the World Archery 3D Championships, regional TV channels

produced their footage, and distributed to web, regional TV and some national TV audiences.

C. TV Distribution

As a strategy to ensure maximum archery exposure, archery images are distributed extensively

worldwide.

World Archery has attained strong coverage through regular live appearances on major channels/

networks such as SBS Korea, CCTV China, Shanghai TV, ESPN3 (USA), Sport+ France, RAI Italy,

Croatian Olympic Channel and TRT Turkey.

World Archery has reached a worldwide coverage (100+ territories) thanks to its 26-minute highlights

programmes, extended highlights features in sports magazine such as Sports Unlimited, Emotions,

and IEC World Sports magazine, as well as with its news coverage through major news agencies (EBU,

Reuters, SNTV, Agence France Presse).

For more details on the distribution of archery news, highlights and live programming directly produced

by World Archery, please see the table below. This does not include repeat broadcasting by news

agencies. For claritys sake, we specify the channels that broadcast archery LIVE below.WA

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The WIN&WIN Archery Fan Reporters in Antalya

World Archery President Prof Dr Ugur ERDENER at the interview with TRT

The rail track camera provides the best view just in front of the archers

In 2011, more than 70 TV channels have displayed World Archery content through our newscasts,

highlights and live coverage:

List of networks or agencies that broadcast archery in 2011:

ABS-CBN Broadcasting Corporation PHILIPPINES

Abu Dhabi Media Company PJSC UNITED ARAB EMIRATES

Agence E.F.E. SPAIN

Agence France Presse FRANCE

ANO TV-Novosti (Russia Today TV) RUSSIA

Antenna-3 TV SPAIN

Astro MALAYSIA

Bagimsiz Basin Ajansi TURKEY

BBC UK

Belaruskaja Tele-Radio Campanija BELARUS

BFM TV FRANCE

Canal+, Sport+ FRANCE LIVE

CCTV CHINA LIVE

Ceska Televize CZECH REPUBLIC

Channel 1 Russia RUSSIA

Chilevision CHILE

Cihan Haber Ajansi - Cihan News Agency TURKEY

CORPORACIO CATALANA DE RADIO I TELEVISIO SPAIN

Corporacion de Television de la Universidad Catolica de Chile (Canal 13) CHILE

Croatian Olympic TV Channel CROATIA LIVE

Digital Film CROATIA

DISTRIBUIDORA DE TELEVISION DIGITAL SA SPAIN

EIDISEIS DOT COM (SKAI TV) GREECE

Elliniki Radiophonia Tileorassi SA GREECE

ESPN 3 USA LIVE

ESPN Star SINGAPORE

FENERBAHCE TV TURKEY

Filmnet GREECE

France 2 FRANCE

G.V.Cyprus sports ltd CYPRUS

GLOBAL MEDIA GROUP LTD GEORGIA

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HOO TV Ltd CROATIA

Hrvatska Radiotelevizija - TV CROATIA

IB3 Televisi SPAIN

IEC IN SPORT for IEC World Sports Magazine - worldwide

IMEDI TV - TELEMEDI GEORGIA

Islamic Republic of Iran Broadcasting IRAN

LQUIPE TV FRANCE

Lietuvos Radijas Ir Televizija - TV LITHUANIA

Magyar Televizio HUNGARY

MEDIANET PVT LTD MALDIVES

MEDIATEC MOBILE LINKS SWEDEN

MKRTV FORMER YUG. REP. OF MACEDONIA

MOROCCAN TV MOROCCO

Multi-link NETHERLANDS

MUNHWA BROADCASTING CORPORATION KOREA REP

NESSMA BROADCAST TUNISIA

NNTV INDIA

Productora y Comercializadora de Television S.A MEXICO

Radio Television de Andalucia (RTVA Canal Sur) SPAIN

Radiotelevisao Portuguesa Ep PORTUGAL

RADIOTELEVISAO PORTUGUESA EP PORTUGAL

Radio-Televizija Bosne i Hercegovine BOSNIA-HERZEGOVINA

RAI - Radiotelevisione Italiana ITALY LIVE

Redtelesistema - RTS ECUADOR

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REUTERS TELEVISION UK

RTR RUSSIAN FEDERATION

RUSSIA TODAY RUSSIA

Seoul Broadcasting System SBS REP. OF KOREA LIVE

Shanghai TV Station CHINA LIVE

SKY Italia Sports ITALY

Socit Radio-Canada Rseau Franais / Radio-Canada - Canadian Broadcasting Corporation Canada CANADA

Spa Poverkhnost UKRAINE

Sport Time TV AUSTRIA

SPORT TV Portugal SA PORTUGAL

Sports TV - Televizyon ve Radyo Yayincilik A.S. TURKEY

Sportube s.r.l. ITALY

SVERIGES TELEVISION SB SWEDEN

Tldiffusion dAlgrie ALGERIA

Television Broadcasts Ltd HONG KONG

Television Espanola SPAIN

TELEVISION NACIONAL DE CHILE CHILE

Televiziunea Romana ROMANIA

Telewizja Polska SA POLAND

Ten Sports INDIA

TIMES GLOBAL BROADCASTING CO INDIA

Turkiye Radyo-Televizyon Kurumu, TRT TURKEY LIVE

TV CANCAO NOVA BRAZIL

TV2/Danmark DENMARK

Tv-4 Nordisk Television Ab NORWAY

Universal Sports Australia WCSN AUSTRALIA

Vietnam Television VIETNAM

WORLD CHAMPIONSHIP SPORT NETWORK USA

Zweites Deutsches Fernsehen GERMANY

D. DVD

Every year World Archery produces an official DVD that features all of the years highlights.

E. Web distribution

World Archery has currently two web TV channels.

http://www.archery.tv, through a partnership with Google/YouTube, has been a continuous success

since 2007. All Final matches, official highlights and a daily feature story made by our WIN&WIN

Archery Fan Reporters are featured on this site. This amounts to between 8-12 hours of footage per

event. The WIN&WIN reporters program has been a hit with fans since its inception. www.archery.tv

has also been a success in the SportAccord platform: the Sports Hub.

Since late 2007, www.archery.tv has accumulated more than 8 million video views, 1.5

million channel views, and 8,000 subscribers. This amounts to approximately 2 million

video views per year.

For some major events, TV coverage of Final matches was also streamed live on www.LIVESPORT.TV/

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Communication Report

I. Introduction

World Archery focused on five aspects for its communication strategy in 2011:

The official change of the Federations name from FITA (Fdration Internationale de Tir lArc) to

World Archery Federation and the unveiling of the World Archery brand at the Congress in Turin in

July. Henceforth, the Federation is to be commonly referred to as World Archery (WA);

The final implementation of the Set System for individual matches in recurve bow division (five

sets of three arrows) and 15-arrow matches (cumulative score) for the individual division in

compound bow division;

The World Archery Championships in Turin from 3-10 July, which were the first and main Olympic

qualifier for London 2012;

The use of social networks: YouTube, Facebook, Twitter, Flickr;

And of course, the 6th edition of the Archery World Cup.

These foci presented many opportunities to showcase archery in the media through our various means,

such as the website, television, web TV, the media guide, magazines, direct contacts with journalist,

and more.

II. New Media

Our website www.worldarchery.org has reached new heights in 2011 and is on track to surpass three

million annual visitors for the first time (as compared to 2.2 million visitors the year before)! Our

Didier MIEVILLEWorld Archery Marketing & Communication Director

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site averages approximately 8,000 visitors a day (6,000 in 2010), and attracted 22,000 visitors for

a World Cup and 34,000 visitors for the World Championships. We are set to publish 450 news

articles on our website, some 50 more than in 2010. We have continued our developments on the

biographies/results pages with our partner TFORS, and implemented particular advances with respect

to the head-to-head results database and team results biographies.

We reached 7,000 fans on Facebook and have 2,000 followers on Twitter. This followership

ranks very well across the International Sport Federations. Our intent is to continue to further our

activity in these networks in 2012.

Please find the statistics for the main events from 2011 below (events are listed as weeks that run

from Monday to Monday, with the exception of the World Championships and Olympic Test Event):

Date Hits Page Views Visitors Average Visit Length

Porec World Cup Stage 1

Mon 02.05.2011 596,649 70,781 7,792 07:53Tue 03.05.2011 3,811,410 326,074 14,483 14:21Wed 04.05.2011 3,845,561 463,139 20,882 11:56Thu 05.05.2011 3,310,953 456,607 18,908 11:43Fri 06.05.2011 1,855,459 284,190 14,820 10:00Sat 07.05.2011 2,012,433 361,622 12,405 09:55Sun 08.05.2011 947,629 140,765 9,796 07:30Mon 09.05.2011 898,830 119,190 9,705 06:30

World champion Italy in the Mixed Zone

The worldclass media centre at Lords Cricket Ground is ready to welcome the media for the archery competition at the Olympic Games

Antalya World Cup Stage 2

Mon 06.06.2011 577,023 68,692 8,433 05:36Tue 07.06.2011 4,940,880 310,816 18,303 12:43Wed 08.06.2011 4,708,340 485,047 21,348 12:19Thu 09.06.2011 3,544,676 510,060 21,921 12:22Fri 10.06.2011 1,957,703 287,250 16,227 09:16Sat 11.06.2011 1,683,236 327,920 12,905 08:38Sun 12.06.2011 2,247,328 312,671 12,903 09:05Mon 13.06.2011 1,059,842 134,356 10,716 06:18

Turin World Archery Championships

Sat 02.07.2011 437,234 64,542 7,441 06:26Sun 03.07.2011 848,347 134,384 10,682 06:07Mon 04.07.2011 6,281,461 426,929 27,886 10:50Tue 05.07.2011 3,167,927 417,433 32,207 09:15Wed 06.07.2011 3,595,195 580,473 30,721 11:02Thu 07.07.2011 9,161,781 682,007 34,522 13:01Fri 08.07.2011 4,681,493 665,843 28,162 12:12Sat 09.07.2011 3,712,114 658,606 21,544 09:43Sun 10.07.2011 4,943,420 1,014,170 22,827 10:05

Ed HULA from Around the Rings with World Archery President Prof Dr Ugur ERDENER Media at the Shanghai World Cup Stage

Reporter at the interview China at the Lords Cricket Ground

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Turin World Archery Para Championships

Mon 11.07.2011 1,755,773 289,963 16,979 06:13Tue 12.07.2011 1,147,631 183,419 15,169 06:43Wed 13.07.2011 1,113,855 165,389 14,286 07:06Thu 14.07.2011 1,156,013 162,899 14,621 07:23Fri 15.07.2011 1,039,144 161,449 12,965 08:05Sat 16.07.2011 1,102,841 167,747 11,500 09:34Sun 17.07.2011 1,352,008 164,916 10,998 07:54

Ogden World Cup Stage 3

Mon 01.08.2011 405,177 57,546 9,242 05:58Tue 02.08.2011 486,857 75,040 9,709 05:57Wed 03.08.2011 1,170,484 221,134 15,052 08:05Thu 04.08.2011 2,393,428 434,667 18,182 11:54Fri 05.08.2011 1,457,384 269,268 14,460 08:37Sat 06.08.2011 1,592,981 307,941 12,255 08:38Sun 07.08.2011 1,566,937 318,971 11,008 08:24Mon 08.08.2011 962,194 151,752 10,623 06:50

Legnica World Archery Youth Championships

Mon 22.08.2011 648,720 97,262 12,266 06:06Tue 23.08.2011 2,038,214 358,042 21,016 10:00Wed 24.08.2011 2,465,646 443,475 24,364 10:51Thu 25.08.2011 5,694,644 720,542 26,005 14:35Fri 26.08.2011 2,096,421 407,875 19,629 11:00Sat 27.08.2011 1,877,561 282,212 14,438 09:21Sun 28.08.2011 2,063,929 342,186 14,302 09:18Mon 29.08.2011 1,128,018 175,635 13,349 06:46

Shanghai World Cup Stage 4

Mon 05.09.2011 1,079,022 173,059 13,983 06:12Tue 06.09.2011 822,503 120,257 13,547 06:08Wed 07.09.2011 1,291,897 216,808 15,431 07:44Thu 08.09.2011 1,642,434 299,596 18,046 09:03Fri 09.09.2011 1,171,975 199,703 15,383 07:26Sat 10.09.2011 1,579,420 268,684 13,145 07:56Sun 11.09.2011 880,971 134,700 11,046 06:36Mon 12.09.2011 819,726 121,060 12,213 06:17

Istanbul World Cup Final

Mon 19.09.2011 395,212 57,954 9,224 05:30Tue 20.09.2011 383,981 57,454 8,930 05:25Wed 21.09.2011 353,515 54,389 9,589 05:38Thu 22.09.2011 404,403 56,749 9,638 05:43Fri 23.09.2011 466,518 74,943 9,477 05:30Sat 24.09.2011 1,361,357 375,734 11,963 07:55Sun 25.09.2011 2,020,636 530,492 13,909 07:48Mon 26.09.2011 885,399 125,183 11,876 05:40

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London Olympic Test Event

Sat 01.10.2011 257,118 46,127 7,315 05:53Sun 02.10.2011 328,834 50,833 7,872 06:01Mon 03.10.2011 909,644 154,118 13,449 06:25Tue 04.10.2011 3,117,784 381,550 15,479 08:44Wed 05.10.2011 2,827,184 343,580 14,805 08:45Thu 06.10.2011 2,400,827 461,672 14,001 08:55Fri 07.10.2011 2,200,687 561,144 13,488 08:56Sat 08.10.2011 1,811,177 467,377 11,417 08:58Sun 09.10.2011 1,986,164 477,495 12,241 08:46Mon 10.10.2011 2,432,589 686,159 14,755 08:38

Singapore Indoor Archery World Cup

Sat 10.12.2011 321,193 65,890 10,412 05:50Sun 11.12.2011 593,553 93,540 12,302 06:34

III. Publications

In 2011, in addition to its extensive Internet activity, WA continued to provide quality printed

communication. This included:

1 annual report

1 media guide

2 issues of The Target Magazine (bilingual French and English)

12 World Archery Info Newsletters

IV. Media Impact

In 2011, WA improved its email newsletter, using Relevant Tools. Several times a month, this tool

allows us to build and send short email newsletters to our 4,000 contacts. We also still have

a partnership with www.sportsfeatures.com, through which we send our most important news

(amounting to around 30 press releases a year) to approximately 20,000 media contacts

worldwide. According to our tracker on Meltwater news, we have more than 100,000 stories about

archery spread across numerous news websites throughout the world.

Photographers line! Watch out! You are on air! Our fan reporter waiting for the athletes for an interview

World Archery President Prof Dr Ugur ERDENER at the interview

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Development & Coaching Education

The following is the final activity report for the year 2011 from the World Archery Development

Department, which is also in charge of Coaching Education, Membership, Continental Associations and

FIDTA.

1. Staff

A. World Archery Development Coordinator

Mrs Deqa NIAMKEY, the World Archery Development Coordinator, returned from her maternity leave

and recommenced working part time (60%) on 1 February 2011.

B. Internships

a. Thomas AUBERT (FRA)

Thomas AUBERT did an internship in the World Archery Development Department during the maternity

leave of the Development Coordinator. His services were well appreciated, and some technical

projects that were previously on hold were completed under his direction.

b. KIM Soo Nyung (KOR)

Under the sponsorship of NEST, the best ever Recurve women archer (KIM) started at the World

Archery Development Department on 3 November, 2011. In order to optimize her value as an employee

in the Department, she needed to improve her English. KIM has therefore been spending time at USA

Archery since 1 Februrary 2012.

Pascal COLMAIREDirector

Lausanne (SUI)

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Mongolia training camp in BangkokTraining of Bhutan and Tonga at MEAC

Conclusion: Staff

Until recently, five to six staff members have been employed by the WA Development Department. We

have been able to increase the volume of activities this year (please refer to the graphic illustrating the

number of development projects). Even though the number of projects and activities continues to grow,

the resource of staff working in Development and Coaching Education will diminish slightly. We started

2012 with only four staff members (3.6 employees + an intern who will be away frequently).

Add to the dwindling staff resources the growing workload generated by the new procedures

implemented to assist our Member Association with equipment, a serious challenge has emerged.

Please see 3. Assistance for Archer Equipment for more information.

We would like to extend a sincere thank you to all the persons named above for their contribution to

another productive and successful year within the World Archery Development Department.

C. World Archery Development Agent for West Africa

In 2011, Africa registered the highest number of archery projects in its history. Although several were

postponed or failed (understandable due to the currently weak financial power of the continent), the

activity of Paul ZINSOU contributed to the achievement of forwarding archery projects in Africa.

D. MEAC staff

As a result of the closure of MEAC, MEAC staff contracts were discontinued as of:

31 October 2011 for Mrs Nancy ABD EL MONEM EL GIBIL - MEAC Secretary, and for Mr Ayman

HELLAL - MEAC Coordinator;

The end of 2011 for MUN Baek Woon MEAC Coach and Manager.

For more information on the closure of MEAC, please refer to 4. MEAC - Middle East Archery Centre,

which can be found later in this report.

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Coaching Course in Brazil Training in Chad

2. Development Operations

The graphic below shows the number of projects prior to, and including, 2011 .

An analysis per continent, of projects achieved / failed postponed / under progress etc. is available

on request.

An analysis per continent, of projects achieved / failed postponed / under progress etc. is available on request.

Nu

mb

er

of

pro

jec

ts

Numbers of Development Projects in 2011

Year

0

20

40

60

80

100

120

140

160

Numbers of Development Projects in 2010

05 Haziran 2012 Sal

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

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Coaching Course in Central African Republic

EMAU Coaching Course

Richard PRIESTMAN and Regina ROMERO (GUA)


Conclusion: Development Operations

Several project have failed, particularly from those proposed by the MEAC, due to the socio-political

situation of Egypt. By consequence, the final number of 2011 projects is a little lower than expected.

Nevertheless it is still high, and approached 100 projects. Considering the world economical crisis, the

growing difficulties that arise when trying to secure a visa for many countries, internal staff reductions

(less 40% of the working time of the Development Coordinator), the troubles in several Arab countries

and the MEAC closing, we are satisfied with the success of the large number of projects in 2011.

Olympic Solidarity - OS

Our continuous efforts to promote the Olympic Solidarity programmes appear to be paying back

rewards. Nevertheless it is a shame that:

WA is not always kept informed of some applications. By consequence, we cannot support these

applications through the OS headquarters.

The Continental OS Programmes are still underused. Although they are not well advertised by the

Continental Olympic Associations and the NOCs, it is up to our MAs and CAAs to be proactive in

forwarding the use of Continental OS Programs.

In this chapter, the exceptional cooperation to assist Brazil in the preparation of the archery event of

the 2016 Olympic Games should be highlighted. It is an elaborate project that resulted from a global

strategic plan. This effort includes:

Hiring of a Master Plan Supervisor and a Project Manager

A program of Development of the National Structure (budget: US$ 41,333) with a permanent

archery team.

Technical Courses (6) value per course = US$ 12,400.00

Other development activities.

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Training in Uganda


Shooting line in Democratic Republic of the Congo

OS Coaching Course in Central African Republic

The Comit Olmpico Brasileiro supervises the execution of the project, while World Archery cooperates

with the Confederacao Brasileira de Tiro com Arco for all technical aspects. World Archery has donated

5,000 USD to Brazil to support its regional centres program that is included in the Master Plan.

Olympic Solidarity has allocated a global budget to the NOC for the entire project. Furthermore, Hoyt

and Easton have generously accepted to support the programme.

3. Assistance for Archery Equipment

Apologies for the length of this section: It is extensive because it addresses a growing issue.

The proposed modification of the programme made in 2009 was implemented for the second year in

2011. In short, the programme offers:

Few vouchers (6 for only CHF 3,000 each in 2011)

A discount from our Development Fund Partners (DVP) for a yearly total of US$ 10,000 to 20,000;

the donation value cannot be controlled by World Archery.

After two years of operation, the following problems have been reported:

The need for equipment

The assisted country nearly always requires various equipment items (bows, arrows, sights, stabilizers,

tabs, target faces...). With the exception of one partner, all the World Archery Development Fund

Partners produce a limited number of specific archery items; one therefore cannot order all items from

the same supplier. A double or triple order regularly has to be made, which is time consuming and

expensive. Please see below for more details.

Targets in Benin Democratic Republic of the Congo

Cisl Scholarship holders Thomas SODJINOU (BEN) and Soumalia AMADOU (NIG) with Pascal COLMAIRE (centre) OS Coaching Course in Guinea

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The cost impact of several orders

Due to the above issue, several orders have to be made. The logistics of multiple orders means more

shipping and handling charges, and more customs levies. This cost is exacerbated by requiring more

delivery trips and dedicating more time to retrieving parcels from customs. Follow-up of all of the on-

going orders is also a headache.

The small value of the vouchers

Due to the low total budget for this program, each voucher is small; six countries received only CHF 3,000

each. With such a small voucher value, the recipient country should economize by avoiding several orders;

the country would therefore benefit from ordering from a distributor. As of right now, however, we only have

one Development Fund Partner distributor, and it only carries a limited number of brands.

Lack of archery equipment knowledge within the assisted country

Several MAs that require equipment are relatively new to archery; they therefore have little knowledge of

archery equipment. By consequence, WA has to assist them over a period of several weeks to prepare

their final order. Among the Development staff, only the Director can provide this service. The Director,

however, has no time to dedicate to this project due to competing priorities.

Price confidentiality

When a MA wishes to order some equipment at a discount price from a Development Fund Partner,

the order is usually limited by a definite budget (from a voucher, a government grant, etc.) Hence,

they need a price list to make their order. We only have a price list from one DFP. Due to obvious

confidentiality concerns, we cannot circulate any pricelist from our DVP.

We therefore have to ask for an estimate at each instance, and go back and forth between the

applicant and the DVP until the offer matches the available budget. This is a taxingly lengthy process.

Archery promotion in Morocco World Coaching Conference

Arrow making in Benin Arrow making in Benin

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Slowness of one major DFP

If all the equipment from the vouchers from one of our major DFPs donated in 2011 has been finally

been delivered (sometimes only in 2012), there are still some pending orders from this DFP (at reduced

price as per our agreement with the Development Fund Partners). Some orders that were made in

August 2011 have yet to be delivered as of mid-March 2012, despite numerous reminders.

As a consequence of the above problems, a new revision of the programme for equipment assistance

has to be made.

4. MEAC Middle East Archery Centre

It is with sadness that World Archery had to make the decision to close the famous MEAC (Middle

East Archery Centre). This institution brought a lot of satisfaction to the sport; the most prestigious

achievement of the MEAC is indisputably the gold medal of Ibrahim SABRY (EGY) at the Youth Olympic

Games 2010. The impact of the MEAC on the development and the rise of the level of the archery in

several countriesand not only in the Middle Eastis another very important progress that we would

not have been able to achieve without the Centre.

Regrettably, the MEAC had few users since the beginning of the year 2011. The reasons can be drawn

from the political situation in Egypt. The fact that the bow is classified as a weapon in this country

generated additional problems with respect to travel with archery equipment to and from Egypt.

Furthermore, Egypt no longer has a permanent archery ground due to a recent important

reorganisation of its local sports facilities. In face of all these difficulties, an official stop to the MEAC

activities in Cairo was inescapable.

World Archery deeply thanks Wadi Degla Sporting Club and the Egyptian Archery Federation (hosts

of the MEAC) for the excellent partnership that was enjoyed for six years. WA extends special thanks

to Mr Aladin GABR. We also thank the staff of the MEAC: Miss Nancy ABD EL MONEM EL GIBILY

(Secretary), Mr Ayman HELAL (Coordinator of formalities and local transport) and Coach MUN Baek

Woon for their good services.

For the short term, the MEAC activities have been transferred to the World Archery Accredited Partner

Centre located in Bangkok. In the long run, World Archery will run most of the projects in the future

International Centre of Archery of Lausanne, which is projected to open in 2014.

5. Coaches

Coaching Education has remained the main key in the Development Department with the collaboration

of our partners: Olympic Solidarity, Global Sports Development and the Fondation Internationale de

Dveloppement du Tir lArc (FIDTA). Coaching Education has taken on even more weight recently, since

several countries use the WORLD ARCHERY curricula to train their coaches.

A. Level 1 Coaching Manual

The revision is finally over! The updated version is ready to go online.

B. Level 2 Coaching Manual

There is still a problem to solve prior to making the French translation available online.

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C. Coaching Course Conductors (CCC)

In December 2008, World Archery trained some coaches to

conduct a Coaching Course on the American continent for the

first time.

From 28 February to 5 March 2011, Europe launched a one-year

Coaching Course Conductors training program for 14 candidates.

This programme has been a great success so far.

Asia is preparing a similar program for 2012.

On a long range, WA will only/mainly look after the CCC.

D. Coaches Wanted

World Archery strives to assist the search for coaches for Member Associations. Our sport is becoming

increasingly professional. It is not easy to find enough experienced, high calibre coaches to train the

growing number of professional archers and teams. The same problem is faced when securing experts for

various development projects, from Olympic Solidarity or otherwise. Coaching education at all levels must

be emphasized to face this challenge.

E. Coaching and Judging

TheWorld Archery Judges and Coaches Committeeshave extended the series of small inputs in order

to help coaches enhance their knowledge of rules and procedures. The objective is to avoid unnecessary

stress on their archers.

6. Worldwide Development and Conclusion

In 2005, WA (FITA at that time) decided to focus its development efforts on elevating the competition levels

of several of our small MAs. We first worked on this goal by increasing and improving the training of the

coaches and the archers.

At the same time, WA (FITA at that time) enhanced the presentation of our major events, in order to portray

a more professional image of our sport. We envisioned more favourable consideration of our sport by the

world, continental and national sport governing bodies as well as by the media and potential sponsors.

Over the last seven years we have seen:

A growth of professionalism in several national teams;

Archers from emerging archery countries on several international podiums, showing the success of

the above goal and of our process;

Better exposure and international recognition of our sport; sometimes opening opportunities to

support and sponsorship.

Nevertheless, it is obvious that the poor management of some of our Member Associations compromises

lasting international progress. This is why the new WA initiative released with the first Management

Seminar should be seen as an additional and full complement to the above goals.

Outcome of OS support First gold medal for Georgian recurve women's team at European Championships 2011

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Clean Sport

The 2011 Clean Sport Department activities focused on the following points:

Study of the Registered Testing Pool (RTP) and its effectiveness on our out-of-competition testing

(OOCT) programme

Enhanced Promotion of the Shoot Clean! Campaign

I. Registered Testing Pool 2011

The World Anti-Doping Agency (WADA) recommended that all International Federations (IFs) run

regular risk-assessment studies on each sport to measure the quality, effectiveness and intelligence of

every RTP. World Archery went through this process and concluded that the RTP should be reduced in

order to ensure a quality and sport-related out-of-competition programme. Further analysis took place

toward the end of the year to take into consideration the rules of the International Olympic Committee

(IOC) for the upcoming Olympic Games.

Currently the rules state that the following athletes must be included in the RTP:

Three team members of the top 4 teams (plus the host nation) from 2011 Outdoor World

Championships

World Para-Archer Champion from category with most participants (Compound)

Individual medallists from Compound World Championships

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Shanghai Archery World Cup podium

Top 4 ranked athletes in Recurve, if not included above

Individual World Champion in Recurve if not in the above categories

Any athlete can be included at the discretion of the Medical and Sports Science Committee

(MSSC) throughout the year

At the end of the year 2011, the RTP had 47 archers listed, representing 14 Member Associations

(MAs). Two para-archers were part of the World Archery RTP.

II. Whereabouts Management

Whereabouts management and procedures did not undergo any major changes in 2011. ADAMS saw

some slight updates during the year, and athletes are still using the online system without trouble.

Training on ADAMS was given individually by request during the events where the Anti-Doping

Administrator was present.

The whereabouts request/submission procedure is below:

1) Although athletes know they have to provide their whereabouts every three months, a notification is

sent to all RTP athletes and MAs to remind them that whereabouts information can be submitted for

the next quarter onto ADAMS. This notification is made at least one month before the deadline (the last

day before the quarter starts, e.g. 31 December for January-February-March).

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World Archery was one of the first federations to actively join WADAs campaign Say No To Doping!

2) One week before the deadline, reminders are sent to those athletes who have not yet provided

their whereabouts, copying their respective MAs.

3) No additional reminder is sent after the deadline. As soon as the quarter begins, Filing Failures

(FF ) are filed against those athletes who did not comply with the whereabouts requirements.

Athletes are given a chance to explain the reason for the failure to comply. After that a decision

is taken on whether or not the FF is justified. In any case, athletes have five days from the FF

notification to provide their whereabouts; otherwise they may be filed with another immediate

FF.

4) Any whereabouts received are automatically shared with the WADA and World Archery testing

service provider for the purpose of the OOCT programme, through ADAMS.

Given the explanation in point 3) of the whereabouts procedure, athletes are more responsible about

their duty, as three FFs in an 18-month period result in an anti-doping rule violation, and consequently

a sanction. With this procedure in place, we reach 100% whereabouts submission rate every quarter.

Four Whereabouts Filing Failures were reported in 2011.

Five missed tests were reported in 2011.

III. Therapeutic Use Exemption (TUE) Management

In 2011, World Archery renewed its contract with IDTM. In each case, the World Archery TUE Panel

included two independent members chosen by IDTM and the World Archery MSSC Member, Dr Martin

BAUER. The Panel also systematically included a Para-Archery sports medicine expert for TUEs

involving athletes with disabilities.

The administration of the TUE applications through ADAMS was very well integrated by all parties.

World Archery has updated its procedure for international athletes to comply with the changes in the

WADA International Standard for Therapeutic Use Exemptions, which came into effect as of 1 January

2011.

Please note that in 2011, Declarations of Use (DoUs) are not required anymore, as per the 2011

Standard for TUEs. Therefore, TUEs are the only current documents used in 2011.

In 2010, World Archery received 14 TUEs.

IV. Testing Programmes

A. Out-of-Competition

In 2011, 68 OOCT samples were collected in the sport of archery. The number of tests was achieved

with the assistance of other Anti-Doping Organisations, such as WADA and National Anti-Doping

Organisations (NADOs). The cooperation with NADOs increased greatly in terms of quality of test

planning and information sharing.

The winners are clean!

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B. In-Competiti

Documents

Annual Report 2011