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Annual Report 2011 - 2012 Cancer Association of South ... · (in 2010 we were 4th) Winner of the 2011 Chartered Secretaries Southern Africa Annual report: NGO* Category #1 * NPO =

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Canc

er A

ssoc

iation

of

Sou

th A

fric

a (

CA

NSA

)–

Ann

ual Rep

ort

2011

- 2

012

Toll-free 0800 22 66 22www.cansa.org.za

Our

jou

rney

sta

rts

here

IMA

GIN

E A

CA

NC

ER

-FR

EE

TO

MO

RR

OW

80

Yea

rs a

go a

nor

ganisation

was

born

out

of c

ompa

ssio

n f

or p

eopl

ew

hose

liv

es h

ad

been

touc

hed

by c

ance

r

The

sto

ry o

f CA

NSA

beg

an

in 1

931 w

hen 7

5 d

eleg

ate

she

ld t

he f

irst

Nation

al Ca

nce

rCo

nfe

rence

The

fir

st C

ANSA

Care

Hom

ew

as

open

ed f

or c

ance

rpa

tien

ts in P

reto

ria in

the

60's

Dur

ing

the

70's &

80's

com

mun

ity

serv

ice

was

expa

nde

d & t

otal

care

pro

gram

mes

wer

ede

velo

ped

to a

ssist

cance

rpa

tien

ts a

nd

thei

r fa

mili

es

Tokto

kkie

as

our

aw

are

nes

sicon

, w

as

born

in t

he 7

0's.

Now

also

know

n a

s Ta

p-Ta

p,he

tea

ches

our

child

ren a

bout

cance

r pr

even

tion

CANSA

laun

ched

its

Sea

l of

Rec

ognitio

n t

o in

form

the

pub

lic o

fapp

rove

d Sm

art

Cho

ice

& S

unSm

art

prod

ucts

The

fir

st R

elay

For

Life

even

t in

SA

was

held

in 2

005

The

fir

st S

hava

thon

was

held

in 2

004

From

2009 C

ANSA

was

succ

essf

ully

pos

itio

ned

as

are

cogn

ised

lea

der

in c

ance

r co

ntr

ol t

hrou

gh o

ur 3

-tie

rin

tegr

ate

d un

ique

ser

vice

off

erin

g:Res

earc

h, E

duca

te &

Sup

port

Base

d on

sou

nd

gove

rnance

, CA

NSA

is t

oday

an inte

rnation

ally

res

pect

ed lea

der

in t

he

figh

t aga

inst

cance

r and

an a

ward

-win

nin

g NPO

*

The

2009 W

orld

No-

Toba

cco

Day

Ach

ieve

men

tAw

ard

by

the

WHO*

CANSA

's w

ork h

elps

to

change

publ

ic o

pinio

n, kee

ps t

he f

ight

aga

inst

cance

r a t

op p

rior

ity

with p

olicy

maker

s and

also

infl

uence

s le

gislation

CANSA

has

been

a m

ost

trus

ted

reso

urce

on c

ance

r in

form

ation

in S

A f

or 8

0 y

ears

Ou

r re

ce

nt

nati

on

al

aw

ard

s in

clu

de

:

The

2010 S

outh

Afr

ican N

GO*

Web

Aw

ard

by S

ANGONeT

*

Rate

d as

SA

's 3

rd m

ost

trus

ted

and

adm

ired

NGO b

y A

SK A

FRIK

A T

rust

Baro

met

er in 2

011

(in 2

010 w

e w

ere

4th

)

Win

ner

of

the

2011 C

hart

ered

Sec

reta

ries

Sou

ther

n A

frica A

nnua

l re

port

: NGO*

Cate

gory#1*

NPO

= N

on-P

rofi

t Org

anisation

NGO =

Non

-Gov

ernm

ent

Org

anisation

SA

NGONet

= S

outh

Afr

ican N

GO N

etw

ork

WHO =

Wor

ld H

ealth O

rganiz

ation

CANSAAnnual Report2011-2012

CONTENTS

Purpose and Mission Pg 2

Board of Directors Pg 3

Our Chairperson of the Board Pg 4

Our CEO Pg 5

How we Operate Pg 8

Why is Governance Important? Pg 9

Feedback by President of the Pg 10

Council of Governors

Aligned Governance Structure Pg 11

Imagine a cancer-free world Pg 12

through Research

Imagine a cancer-free world Pg 16

through Education

Bringing cancer under control Pg 22

Promoting the CANSA Image Pg 25

Together we Achieve Sustainability Pg 30

Our People Pg 37

Fighting Cancer Together Pg 41

Integrating Business Pg 44

Operations Overview Pg 46

Imagine a cancer-free world Pg 49

through treatment, care and

support

Northern Business Unit Pg 55

Central Business Unit Pg 58

Southern Business Unit Pg 61

Annual Report 2011/2012 Pg 65

Financial Statements

11

Our purpose is to lead the fight

against cancer in South Africa

Purpose

Our mission is to be the preferred

non-profit organisation that enables

research, educates the public and

provides support to all people

affected by cancer

Mission

CANSA's Strategic Goals

To create a unique value added

experience to all stakeholders by:

• Optimising our leader role in cancer

research

• Utilising health education in the fight

against cancer

• Providing holistic care and support

through sustainable health

programmes

To maintain our integrated sustainable

service delivery programmes CANSA

needs to:

• Uphold sound governance and risk

management through efficiency and

effectiveness

• Enhance CANSA's core brand

• Ensure effective fund development to

remain sustainable

• Optimise our human capital to

promote a high performance culture

• Ensure active volunteer engagement

• Optimise the use of technology

CANSA's Strategic Goals

To create a unique value added

experience to all stakeholders by:

• Optimising our leader role in cancer

research

• Utilising health education in the fight

against cancer

• Providing holistic care and support

through sustainable health

programmes

To maintain our integrated sustainable

service delivery programmes CANSA

needs to:

• Uphold sound governance and risk

management through efficiency and

effectiveness

• Enhance CANSA's core brand

• Ensure effective fund development to

remain sustainable

• Optimise our human capital to

promote a high performance culture

• Ensure active volunteer engagement

• Optimise the use of technology

Non-Executive Directors

Executive Directors

Lyndon Johnstone

Bugs Pancha

Thomas Mashaba

Prof. Elna McIntosh

Sue Janse van Rensburg

Board Chair & ChairpersonsCommittee Chair

Board Vice Chair &Investment Committee Chair

Remuneration Committee Chair

Committee

Ethics Committee Chair

Chief Executive Officer

Derek Foster

Dr. Chris Masuku

Elize Joubert

Rudolf van Jaarsveld

Audit Committee Chair

Research Chair

Chief Operations Officer

Chief Financial Officer

Thomas MashabaThomas Mashaba

Dr. Chris MasukuDr. Chris Masuku

Elize JoubertElize Joubert Sue Janse van RensburgSue Janse van Rensburg Rudolf van JaarsveldRudolf van Jaarsveld

Derek FosterDerek Foster

Prof. Elna McIntoshProf. Elna McIntosh

Board ofDirectors

3

Lyndon JohnstoneLyndon Johnstone Bugs PanchaBugs Pancha

3

As an internationally recognised leader in cancer control, CANSA has

been doing its life-saving work for over 80 years and continues to raise

the standards when it comes to education, care-giving and service

delivery. It is with great pride that I can say that even within the

immense financial constraints seen in the last financial year, the Board

has not once questioned CANSA’s ability and commitment to serve

the South African community with the best of service. We, the Board

fully support the conviction of CANSA not to reduce service despite

the tough economic situation, but rather maintain the quality of

service and work towards the sustainability we are confident we’ll

achieve.

I believe going forward our emphasis should be on refocusing the

organisation and strengthening our relationships and partnerships.

The realignment of the organisational structure has been a key focus

over the past year and will see to it that we are enabled to work

smarter and become more efficient and effective. As an organisation it

is critical that we get back to the reason for our existence – service

delivery. Especially to communities that cannot readily access

information and help.

Relationships and partnerships drive perceptions of an organisation

and we have to evaluate every relationship and partnership we have,

seeing that the South African public is our biggest stakeholder and

investor, and also our main responsibility. CANSA moved from 4th

place to 3rd place in this year’s Ask Afrika Trust Barometer – indicating

that we’re definitely on the right track when it comes to the public’s

perception of the organisation. However, if we want the coveted 1st

place, we need to be partnering with people who enhance our vision

and mission and avoid those who hold us back as an organisation.

After one of the toughest financial years this organisation has seen, I

would like to extend my sincere gratitude to our management team

for aligning all of CANSA’s operations, from the day-to-day activities

through to strategic objectives, to these goals in order to achieve the

ultimate goal: A cancer-free country.Thank you to cancer survivor and

CANSA CEO, Sue Janse van Rensburg, for leading this organisation,

not only with experience and hard work, but also with great empathy

and compassion. Thank you to our management team, loyal staff and

our passionate volunteers for dedicating their time to making a

difference in the lives of thousands of South Africans. To our partners,

stakeholders and funders - thank you for turning hope into reality.

Chairperson

Lyndon Johnstone

OurChairperson

of theBoard

LyndonJohnstone

MESSAGE FROM THECHAIRPERSON

4

As a leader cancer control organisation that has delivered a life-saving

service for more than 80 years, CANSA has proven that we can learn

from yesterday to lead today and create hope for tomorrow.

Our sincere gratitude goes out to our most important CANSA

shareholder – you. Without the time and talent of every partner,

volunteer and employee, we could never have served the country as

we have managed to do. The organisation has many ‘yesterdays’

behind it – a solid foundation upon which we build daily towards the

hope of a world without cancer.

In light of the dire economic situation, the past financial year has really

tested CANSA’s resourcefulness and relationships. Following on the

expected financial year-end deficit, it became apparent that the new

year’s income budget (like that of the current year), was not realistic

and achievable in the on-going tough climate. During March, the

Board agreed to a more realistic income budget growth of 8% plus a

reduction in manpower - provided it did not impact on our service to

you.

Based on fair labour practice, the following factors were considered in

determining the implementation of the process of reducing posts -

mainly Head Office positions

Areas where the least impact possible would be experienced at

grass roots level (we couldn’t let this process affect the service we

provide to our communities)

Reconsideration of fixed contract positions coming up for renewal

Reconsideration of highest Cost to Company positions in all

departments

An average manpower reduction of 25% to be considered in all

Head Office departments

Learn FromYesterday

5

80 YEARS OF FIGHTINGCANCER IN SOUTH AFRICA

OurCEO

Sue Jansevan Rensburg

Fortunately, all staff affected by the reduction process could

be redeployed, except for the Chief Business Development

Officer whose contract was not renewed.

CANSA’s service delivery was never affected, despite the

operations deficit of nearly R8 million (of which R3,2 million is

related to us having to earmark the Movember income for

specific projects, only recently approved by Movember

International). The reason for our existence is the South

African community and we will do everything right to ensure

that you are taken care of to the best of our ability.

We appreciate the commitment and support from the Board

in trusting us enough to allow us to continue to grow our

service. The flexibility provided to enhance and extend our

service within the current economic challenges shows their

faith in the organisation and provides us with the support we

cannot do without.

I am grateful of the fact that we have been awarded a very

favourable ranking according to the Ask Afrika Trust

Barometer - moving from 4 place in 2010, to 3 this year as

one of the most trusted NGOs in the country. We thank all our

loyal partners and the public for making this possible.

To maintain our leadership role within the cancer arena, our

focus remains on sound governance as well as ensuring that

we continue to provide our invaluable service to the public.

We are currently realigning the organisation to adhere to the

new Companies Act as well as the King III guidelines.

Therefore we are paying close attention to the enhancement

of our integrated reporting. As the proud recipient of the

Chartered Secretaries Southern Africa, Category Winner: NGO

AnnuaI Report Awards for 2011 for ‘Benchmark for Integrated

Reporting in Africa’ (another great yesterday moment) we

continue to build on our integrated reporting to our

stakeholders about the importance of sustainability.

Sustainability within CANSA is concerned with three tiers –

Profit, People and Planet – the very drivers behind our

integrated service. Not only do we need to report on our

financial status, we also need to be transparent in how we

manage relationships with employees, volunteers,

stakeholders and our partners. Our watchdog role is also

paramount as part of our social responsibility to you the

public by ensuring an environment restricted of carcinogens

(cancer causing substances).

We have enjoyed good exposure of the CANSA brand on our

website and information centre platforms.

th rd

Lead Today

6

We adapted our website to make it even more user-friendly

and better equipped for trends in the social media

environment. The site now allows greater conversation and

interaction with the public, not only keeping them informed

but also allowing them to give us their feedback more easily.

One of the major challenges facing us in this current year, is

the sunscreen controversy as reported by the media. Taking

into account that challenges are merely opportunities for

growth and learning, this has proved to be a successful story to

raise awareness on SunSmart behaviour. People have now

become more aware of CANSA’s role as watchdog and the

importance of protection against the sun. Having been able to

engage with the media in an open and truthful manner on the

facts has resulted in a positive outcome and strengthened our

strong media relationships – benefitting the public.

Without taking the route to ‘blame and shame’ CANSA will

always do what is best for the people and keep on striving to

provide what is optimal value-add – not merely adequate. We

appreciate the fact that the majority of the media and our

corporate partners gave us support, positive feedback and the

opportunity to explain the bigger picture. The application of

our Seal of Recognition will always be based on facts, world

standards and stringent criteria – even if it sparks more

criticism – as we will always keep the public in mind when

making decisions. In CANSA the needs of the public come first.

The safety and health of our country’s people are the

heartbeat of this organisation.

Hope is the cornerstone of a better tomorrow. Going forward

our focus will remain on nurturing the important relationships

with all our people and partners, volunteers and stakeholders

– and our focus will especially remain on one of the most

important aspects of the fight against cancer:

What’s happeningToday

Hope forTomorrow

4 in 2010th

3 in 2011rd

Hope for a better, healthier world for those not affected

by cancer by reducing their risk

Hope for more effective support and care for those who have

heard the words ‘you have cancer’

Hope that we will one day be able to say, before another

80-years of fighting the disease, that cancer has been beaten

Hope...

I wish to thank the board for the hope they have instilled in us

through their trust and confidence in CANSA. Thank you for

your commitment and support, even in this difficult economic

situation. Knowing beforehand in December that we would end

the year with a financial deficit, you still supported us and gave

us the assurance that you’re ‘with us - backing us every step of

the way’.Thank you for never even contemplating the reduction

of our much-needed service - believing, trusting and hoping –

that in the next year we would improve our sustainability.

Thank you to all our stakeholders for recognising that

sustainability is not only defined in financial terms, but also

includes social long-term value-add to the entire South African

community. Thank you for recognising CANSA’s pivotal role

within the bigger cancer environment and supporting it whole-

heartedly.

I am humbled by the fact that CANSA has earned the respect of

global cancer audiences and has been elected by the Union for

International Cancer Control (UICC), our international partner,

to host the 2013 UICC Cancer Leader Summit in Cape Town. We

hope this trust will be echoed by all in recognising us as an

international cancer control leader so as to place cancer on the

African agenda.

We need to take hands, build on trust and endeavour to realise

and understand our responsibility to be recognised as a

reputable, caring and sustainable organisation that could never

exist without the commitment and involvement of every

stakeholder.

Let’s take hands and face the future together. Today we take

another step forward in the fight against cancer and strive for

the future we want to achieve, based on the lessons we learned

yesterday.

CEO

Sue Janse van Rensburg

7

Nowimagine aworld withoutcancer…

RiskManagement

BusinessSolutions

Research,Advocacy & Health

NorthernBusiness Unit

Service

Delivery

Marketing &Communication

FinancialManagement

BusinessDevelopment

Governance

Human Resources

HOW WE OPERATEFunctional Structure as of May 2012

ExecutiveCommittee (EXCO)

Chief Executive Officer

Sue Janse van Rensburg

Chief Operations Officer

Elize Joubert

Chief Financial Officer

Rudolf van Jaarsveld

CentralisedFunctions

Operations

StrategicThemes

GoingForward

Optimise Value Offering

Drive Fund Development

Enhance Market Position

• Uphold Sound Governance and RiskCompliance through Efficiency andEffectiveness

• Promote High Performance Culture

Optimise Value Offering

Drive Fund Development

Enhance Market Position

• Uphold Sound Governance and RiskCompliance through Efficiency andEffectiveness

• Promote High Performance Culture

SouthernBusiness Unit

• Eastern Cape• Northern Cape• Western Cape

CentralBusiness Unit• Free State• KwaZulu-Natal• Mpumalanga

• Gauteng• Limpopo• North West

8

WHY IS GOVERNANCEIMPORTANT?Governance Roles and Responsibilities

Good governance is essentially about effective leadership.

Leaders need to define strategy, provide direction and establish

the ethics and values that will influence and guide practices and

behaviour with regard to sustainable performance.

Focusing mainly on optimising performance through sound

governance, best practice and ethical behaviour, CANSA’s

emphasis is on standardisation, integration, adherence to

legislation as well as a culture of accountability.

The King III report recommends integrated reporting to reflect the

business reality that strategy, risk, performance and sustainability

have become inseparable. The philosophy of the report revolves

around leadership, sustainability and corporate citizenship.

CANSA’s Board of Directors, committed to sound governance,

transparency and accountability, adopted this report, ensuring

that appropriate systems and policies are put in place in order to

provide a comprehensive and reliable picture of our

organisation’s financial and non-financial profiles.

Following the introduction of the new Companies Act, No. 71 of

2008, which came into effect in May 2011, an independent

Company Secretary was appointed in October 2011, who is

responsible to the Board to ensure compliance with procedures

and applicable statutes and regulations.

During the past financial year, CANSA applied for its Broad-based

Black Economic Empowerment (B-BBEE) rating and was rated a

level five contributor, as measured by the Department of Trade

and Industry scorecard, with a further certificate obtained stating

our black beneficiary base percentage as 80%.

Aligned to King III as well as the new Companies Act, the sub-

committees of the Board operate in accordance with their

Charters which are authorised by the Board of Directors, with

emphasis on strategic risk monitoring.

Governance Roles and Responsibilities

Sub-committees of the Board�

Audit -

Investment -

Remuneration (REMCO) -

Research (RESCOM) -

Ethics -

Chairpersons -

ensures effective financial and broader risk

management within the organisation

promotes and ensures solid investment practice

and growth

enhances sound, transparent and

fair human capital practice and employment equity

ensures relevant and effective

allocation and management of research funding

promotes integration and application of ethics

throughout CANSA

provides advice and guidance regarding

business practices within operations

Sub-committees of the Board�

Audit -

Investment -

Remuneration (REMCO) -

Research (RESCOM) -

Ethics -

Chairpersons -

ensures effective financial and broader risk

management within the organisation

promotes and ensures solid investment practice

and growth

enhances sound, transparent and

fair human capital practice and employment equity

ensures relevant and effective

allocation and management of research funding

promotes integration and application of ethics

throughout CANSA

provides advice and guidance regarding

business practices within operations

During 2010, four EXCO-managed risk committees were

established to identify and address the most significant

operational risk within the CANSA structure, namely:

Financial Risk Committee

Service Delivery Risk Committee

Human Resources Risk Committee

Sustainability Risk Committee

Any high impact risks of a severe nature are tabled at the

appropriate quarterly sub-committee meeting of the Board. A

Quality Assurance committee was established to address and

promote standardisation and quality of all policies, procedures,

processes and clinical documentation.

Regular meetings and forums are held to ensure the sharing of

ideas and concerns, as well as the promotion of communication

to enhance understanding, cooperation and integration. Further

ensuring that sound governance and ethical practice remain the

prime focus within CANSA.

An internal audit process continues, identifying non-adherence to

CANSA policies and procedures as well as possible risks and gaps

to be addressed within the current working processes at EXCO

level. Emphasis is placed on consequence management within a

culture of accountability with zero-tolerance of non-performance

and misconduct.

Active in addressing any unethical behaviour, theft or similar

dishonest activity occurring at CANSA, we established the CANSA

Ethics Hotline in 2008 that aims to promote an honest work ethic

and simultaneously provide employees, volunteers and third

parties associated with CANSA with a way to bring any unethical

practices to the attention of leadership. Operating 24 hours a

day for 365 days a year, it serves as an independent channel to

escalate concerns and possible irregularities. The CANSA Ethics

Hotline operates in such a manner as to ensure that a caller

wishing to report an incident, remains anonymous and can

be guaranteed complete privacy. All information is treated

confidentially and the identity of callers is protected. During the

past financial year no complaints were received.

The CANSA Ethics Hotline (0800 20 44 28)

9

The Road AheadThe focus for the next financial year is:

Adopting a Board Charter - aligned to King III and the Companies

Act - to detail the responsibilities of the Board of Directors

Finalising of all sub-committee charters and approval by the Board

of Directors

Ensuring all governance documentation and policies are in place

and updated, meeting legislation requirements

Finalising the Memorandum of Incorporation for adoption at the

Annual General Meeting in September 2012

Ensuring that sound governance and ethical practice prevail in our

focus

An overview of the report by the President of the Council

of Governors to the members at the last Annual General

Meeting held 22 September 2011:

The Council of Governors

The Council of Governors

Further recommendations as accepted in principle by the

Board of Directors:

That -

takes note of the measures that

have to be taken to remodel the business components of

the company and express the hope that those measures

will enhance sound governance and accountability.

also expresses the hope that

the financial management of the company will

synchronise with the new business structure and that the

financial planning model will enhance the effectiveness of

that new structure.

the Council of Governors be retained in its current form in

the proposed Memorandum of Incorporation that has to

be adopted in accordance with the new Companies Act

(No. 71 of 2008)

the Chairperson of the Board of Directors remain an ex

officio member of the Council of Governors and the Chief

Executive Officer also to become an ex officio member of

the Council of Governors

the Board of Directors be constituted so as to be fully

representative of the skills required by the business in

which the company is engaged

the Council of Governors to adopt a Monitoring and

Evaluation Model for monitoring and evaluating the

performance of the Board of Directors

that volunteers of the company, who are not also paid-up

members of the company, be offered non-voting

membership

Advocate Gary Oliver

FEEDBACK BYPRESIDENT OFTHE COUNCIL OFGOVERNORS

10

After consideration the Board of Directors declined the

following recommendations:

That -

The reasons for decline being:

the Council of Governors be constituted in the

Memorandum of Incorporation as the Social and Ethics

Committee of the Company for the purposes of complying

with the prescriptions of the Minister in terms of section

72(4) of the Companies Act, No 71 of 2008, read with the

applicable Regulation

the Ethics Committee of the Board be renamed the Health

Practices Ethics Committee

the Council of Governors be required by the Memorandum

of Incorporation to develop a Corporate Governance

Ethics Charter and a Social Charter for adoption at a

general meeting of CANSA

all Governors serve on the Business Unit Council

concerned and that the Chairperson of the Business Unit

Council be elected from amongst the Governors that serve

in that Business Unit

A fully functional Ethics Committee already in place as per

the Board Charter and registered with the National

Department of Health

As per charter, Governors already serve on the Business

Unit Council as ex officio members to oversee the

functioning and thus cannot form part of the Business Unit

Council itself

President + 2 Unit Governors

per Business Unit Council

(Northern, Southern

and Central)Council ofGovernors

Board ofDirectors

7-10 Members composed of:

(minimum)

6 Non-Executives (maximum)

3 Executives

Chairs

of Unit Council form

Chairpersons Committee as

sub-committee of the Board

BusinessUnit Council

Northern,Southern,

Central

DivisionalCouncil

Chairs and Vice Chairs

form Business Unit

Council

RegionalCouncil

Chairs form

Divisional Council

Sub-committees

of Board

Audit

Ethics

Chairpersons

Investment

Remuneration

(REMCO)

Research

(RESCOM)

Overseeing Strategic

Risks through

Overseeing the

ALIGNED GOVERNANCESTRUCTURE

11

as of 20 September 2012

Imaginea

cancer-free

Worldthrough

RESEARCH

ED

UC

AT

E

SU

PP

OR

T

LIVERCANCER

RESEARCH

CANSA’Sunique

integratedservice

BPAFREE

SMART CHOICE

We helped discover a genemutation that causes colon

cancer and also the developmentof an early diagnostic test

for colon cancer

Spent everyyear on research

±R6m

We helped fund research thatdiscovered the link between theHepatitis B virus and liver cancer thatled to the development of a vaccine given to allSouth African children since 1996 to preventliver cancer

We currently support more than30 research projects at institutions;grant bursaries to post-graduatestudents and help fund researchinitiatives

We helped fund thedevelopment of a potential

vaccine that blocks theHuman Papilloma Virus

that causes cervical cancer

± R200 000 spent each yearon environmental carcinogen(cancer causing substances)

research projects

SmartChoicescan help prevent cancer

ROOIBOS

We funded researchdemonstrating that rooibostea increases anti-oxidantsin the body and thus helpsreduce the risk of cancer

Promoting correct food labellingand restriction of transfats - in 2011 CANSA'sefforts contributed tolegislation restrictingtrans fats to 2%

Called on the public &Government to protectchildren against BPA

(a harmful chemical) in toysand baby bottles – leading tothe ban of polycarbonate baby

bottles in SA in 2011

Protectingyou, the consumer

The CANSA Seal of Recognitionencourages you to read product labelsand make informed choices

12

Strategic ObjectiveExtend our current leadership role

within the cancer research environment

to ensure global recognition and

provide evidence-based support to

enhance CANSA service delivery and

meet the greater needs of the South

African public

13

CANSA receives R434 000 in royalties from a research projectMore than 10 years ago CANSA administered the Department of Arts, Culture, Science and Technology (DACST), Foundation

for Research Development (FRD) funding (R12 million) of a Vaccines for Africa Project directed by Professor Anna-Lise

Williamson of the University of Cape Town. The main vaccine developed by the group was directed at various HPV viruses. During

the development Prof Anna-Lise and her husband, Prof Ed Rybicki, patented a process of large-scale production of the virus in

insect cells. This process was patented (Oral immunization with papilloma virus-like particles – US Patent No. 6,153, 201).

During 2011 this patent was licensed to a large pharmaceutical company and CANSA received R434 000 in royalties for owning

16% of the shares in the project and helping to administer the project. It was decided to re-invest R100 000 of these funds in the

ongoing vaccine production project of Prof Ed Rybicki. (Prof’s Williamson and Rybicki are rated as the top two inventors at Cape

Town University. Together they have registered 21 inventions.) In 2010 CANSA awarded Anna-Lise Williamson the coveted

A.G Oettle Memorial Award for contributing significantly in the fight against cancer in South Africa.

CANSA is one of very few public-funded organisations in South

Africa that maintains sustainable funding for research. These

funds, donated to CANSA over decades, specifically for

research, are earmarked and invested by experts. Currently the

research fund exceeds R100 million and on average R6 million is

used annually for five categories of expenditure, labelled A, B, C,

D and E.

Growing our leadership role

Type A

Type D

Type E

The bulk of the funds, about R4,6 million, is spent on projects at

universities and other reputable institutions – and mainly

aimed at preventing cancer. Last year 31 Type A Projects each

received approximately R170 000 p.a. for a three-year period.

At least one peer-reviewed publication in an appropriate

journal is required from each project within four years after

commencement.

These are large multi-institutional and multi-disciplinary

projects aimed at investigating cancer problems of national

importance, such as the high incidence of cervical cancer in

South Africa. This includes our partnership with the Medical

Research Council (MRC) called the Cancer Research Initiative

(CARISA), a platform aimed at promoting cancer research in

South Africa, mostly focussing on consortium type research

projects.

The CANSA CEO and Head of Research are both members of the

CARISA steering committee with the CEO as the current

Chairperson.

These projects cover a wide spectrum of activities involving

defined symposia and congresses initiated and funded by

CANSA or the co-funding of relevant conferences organised

by sister organisations and post-graduate bursaries and

attendance of cancer research conferences overseas.

CANSA supports the idea that omega-3 fatty acids can help

reduce the risk of cancer. It is also evident from the scientific

literature that too much omega-6 fatty acids could increase

the risk of cancer. Consequently it is important that food made

from plant fats, such as margarine, should have a low ratio of

omega-6 to omega-3 thus CANSA identified Blossom Canola

margarine as a ‘Smart Choice’.

CANSA sponsors Canola Oil Conference

Type A - Projects initiated and executed at institutions

such as universities and parastatal organisations

Type B - Environmental carcinogen research projects

initiated and managed by CANSA

Type C - Projects promoting the service of CANSA,

initiated or agreed to by CANSA

Type D - Research consortia focussed on one theme with

multiple principal researchers from multiple institutions

as well as research within the Cancer Research Initiative

of South Africa (CARISA), a partnership between

CANSA and the Medical Research Council (MRC)

Type E - Symposia and congresses initiated, funded and

co-funded by CANSA and post graduate cancer

bursaries

Unfortunately the insight that omega-6 should be limited and

omega-3 should be increased is not shared by all stakeholders

in South Africa. In order to discuss this matter further a special

symposium was held at the CANSA Science and Resource

Centre in Cape Town on the 5th of August 2011 where the

overall consensus was that Canola oil is an excellent oil that has

the potential to decrease the risk for cancer.

UVA and UVB in sunlight may cause skin cancers, of which

melanoma is the most deadly. It has been reported that the

incidence of melanoma in the Western Cape amongst

caucasians is of the highest in the world. Whereas UVB has

always received much attention in respect of cancer risk, recent

research has found an increased correlation between UVA

exposure and the onset of malignant melanoma.

Following the testing of 35 sunscreen products according to the

Colipa methods, in which only 16 passed the said European

standard, CANSA obtained adequate information to start

lobbying the industry for improved formulations in accordance

to the EU standards.

CANSA then further set the goal of focussing on Solar Radiation

and the importance of prevention of skin cancers during a

symposium held on the 16th of February 2012.

CANSA sponsors Solar Radiation Symposium

14

Skills Development -

Post graduate cancer bursariesA bursary agreement was reached with tertiary institutions

whereby bursaries are awarded to students who conduct

research at Master's and Doctoral degree level on subject

matters of particular importance to CANSA. Currently bursars

receive R10 000 towards a Master's Degree and R15 000

towards a Doctoral Degree (the specific university matches the

amounts awarded by CANSA). A total of eight students have

received bursaries in the past year.

These institutions are:

North West University

University of Johannesburg

University of Cape Town

Stellenbosch University

Tshwane University of Technology

Cape Peninsula University of Technology

Enhancing Service Delivery

Meet the greater needs of the South African

public

Type C

CANSA DignityTool

Paediatric CopingTool

Type B

Projects involve research into enhancing the quality of services

rendered by CANSA such as the Dignity ScaleTool, developed to

ascertain the status of well-being in patients.

The Dignity Tool was introduced last year for implementation in

CANSA. As soon as 5 000 cases have been recorded in the

database, a ‘validation’ of the Dignity Tool making use of Rasch

Analysis which will be done in collaboration with the Health

Sciences Faculty at the University of theWitwatersrand.

Following the implementation of the CANSA Dignity Tool for

adult cancer patients last year, a Paediatric Coping Tool was

introduced, aimed at cancer survivors up to the age of eighteen

years. This is a needs-based tool (web-based) to assess the

quality of support and care given to cancer patients and

measures seven main aspects relating to the maintenance of

dignity, namely:

Understanding

Self worth

Emotions

Stress management

Body comfort

Being a team player

Choices

Research Projects aim to counteract environmental factors that

increase the risk of cancer.

Type B projects are conceptualised and managed by CANSA

and involve the identification, quantification and restriction of

cancer-causing factors in the environment. It has been shown

that 90% of all cancers are caused by environmental and

lifestyle factors – of which cigarette smoke is the worst. Type B

projects also involve nutritional factors that can decrease the

risk of cancer such as Canola oil, Rooibos tea and fish oil. This

research also forms the scientific foundation for the

endorsement of various natural products with the CANSA

, for example Canola oil, Canola margarine,

Rooibos tea, wholegrain foods and elite fish-oil products.

CANSA research facilitated legislation against trans fats and

polycarbonate baby bottles.

The ultimate goal of advocacy against an environmental factor

that may cause cancer is legislation that bans or controls the

factor. On 17 August 2011the ban of all food items containing

more than 2% trans fats came into effect. Trans fats are artificial

substances formed during industrial processes where liquid

plant oils are converted into solid fat, as is used for margarines.

There exists world-wide consensus that these fats are unhealthy

and have been linked with an increased risk for breast and

prostate cancers.

Smart Choice Seal

Out with the toxic

From left to right: Dr Dennis Baird, Prof Peter Hesseling,

Prof Annie Joubert with CANSA Head of Research,

Dr Carl Albrecht

15

The Road Ahead� Possible innovations to impact more positively on the value

of CANSA’s programmes - such as an affordable and organic

anti-lice conditioner

Further exploring of potential carcinogens and controls in the

environment

The testing and evaluation of affordable portable drinking

water filters

The banning of the manufacturing, importation and sales of

polycarbonate baby bottles was issued on the 22 of October.

Polycarbonate baby bottles are made out of a chemical called

Bisphenol A (BPA) which has weak, female hormone-like activity

and has been linked to breast and prostate cancer. CANSA

recognises NUK and Nuby baby bottle manufacturers as

partners as their products do not contain BPA.

Despite unrest in Tahrir Square in Cairo, three CANSA

representatives attended the African Organisation for

Research & Training in Cancer (AORTIC) conference from 28

November to 3 December 2011 in Cairo. Our Head of

Research, Dr Carl Albrecht, co-chaired with Prof Wagida

Anwar (University of Egypt) on a session about cancer and

the environment. The title of his talk was‘The Role of CANSA

in Preventing Environmental Cancer’. Fellow speakers

included Prof Chris Wild (Director of International Agency

for Research on Cancer), Prof Vikash Sewram (Oncology

MRC) and Dr YY Gong (University of Bristol). CANSA hosted

an exhibit focussing on CANSA and research.

Our Head of Research:

was the guest speaker at the Associated Country Women of

the World (ACWW) in Maseru on the 7 February. The ACWW

is the largest international organisation for rural women

with seven million members in 70 countries including South

Africa. CANSA’s topic was ‘Protecting our children against

chemicals that cause cancer’.

spoke at the Plastics Institute of Southern Africa (PISA)

seminar in March on ‘Health and the Environment’ held in

CapeTown.The title of the talk was ‘Polymers and Additives -

their Effect on the Human Body’.

nd

th

Smart

Choice Seal

Connecting Globally�

AG Oettlé Memorial Awards 2011The AG Oettlé Memorial is the highest prize awarded to South

Africans who have made valuable contributions regarding cancer

research or rendered cancer service of outstanding value to the public

and CANSA.

Awarded to three recipients who symbolised the theme:

‘Past, Present and Future’:

Representing the past - Dr Dennis Baird, born in 1919, who initiated

legislation against smoking in South Africa

To symbolise the present - Prof Peter Hesseling, born in 1943,

received the award for life-long dedication to fighting cancer in

children. He also started the Children’s Tumour Registry in Namibia

and South Africa. Now 30 years later, the only up-to-date registry

in South Africa

Leading us into the future - Prof Annie Joubert (born in 1968) who

has published 58 peer-reviewed articles of which 38 were funded

by CANSA (R700 000) over a period of 10 years. Research from

her laboratory has developed the theme of natural anti-cancer

molecules produced inside the human body

Establishing a detailed paediatric cancer map using national

cancer registry data - in progress

Finalisation of the Paediatric Coping Tool

Continue to give high quality talks, by invitation, concerning

crucial aspects of cancer and cancer research to maintain

CANSA’s leader role within cancer control in South Africa

EDUCATE

RESEARCH

SUPPO

RT

CANSA’Sunique

integratedservice

MOBILE UNITMOBILE UNIT

1. SunSmart

2. Balanced Lifestyle

3. No-Tobacco

4. Women’s & Men’sHealth - as well asChildren & YouthHealth

5. Environment - free ofcarcinogens (cancer causing

agents)

We introduced theFotoFinder - cutting

edge screening technologyfor skin cancer

We Fight CancerScreening & early diagnosisallows for more effectivetreatment

CANSA’s MobileHealth Units travel to

remote areas in SA to providescreening & prevention

programmes

Women’s Health - womenhave access to clinicalbreast examinations &Pap smears via MobileHealth Units & CANSA

Care Centres.

Regular Pap smears cansave your life (reliablescreening test forearly diagnosis ofcervical cancer)

SureTouch - Pioneered thelatest technology for safe

breast examinations

Men’s Health - ProstateSpecific Antigen (PSA)

simple blood test to detectprostate cancer

CANSAHealth Campaigns

Colon cancer screening - testing foroccult (concealed) blood in stool

Imaginea

cancer-free

World

throughEDUCATION

We educate about symptoms, risks &warning signs of all cancers as well as

the importance of early diagnosis

Advocacy function (Research in action) was

separated from the Health function in

November 2011

Promote awareness

Health Awareness Campaigns

In our Advocacy Programmes we aim to promote health and to

prevent cancer through our focussed awareness campaigns,

namely:

Keeping you safe in the sun with our SunSmart programme

Choosing a balanced lifestyle to reduce your cancer risk and

promote health

Emphasising the dangers of tobacco use and providing

assistance to stop smoking

Promoting Women's and Men's Health as well as

encouraging theYouth to be healthy

Reducing the risk of cancer-causing factors through

environmental and cancer control awareness

CANSA UV-Smart ArmbandsAs part of our SunSmart campaign, CANSA provided the public

a practical way to implement our message, ‘Safe in the sun’

with the launch of the CANSA UV-Smart Armband. You can

now monitor the harmful UV-rays you are exposed to with a

UV-Smart Armband that turns darker in colour as the UV-rays

intensify. Each shade of colour gives protection

recommendations you can follow to avoid sunburn. The

UV-Smart Armband sells for R30 each and is available in blue,

pink and purple, adult and small sizes.

Anti-TobaccoIn April 2011, our Advocacy: Head and the Cape Metro team

attended a parliament meeting to exhibit and distribute CANSA

tobacco control information to parliamentarians and

parliamentary staff.

Strategic Objective

ADVOCACY

Maximise our advocacy role to ensure

that CANSA becomes the number one

watchdog for all cancer affairs and

concerns by utilising the knowledge

and current scientific-based findings to

promote awareness and influence

legislation and policy making

17

World Cancer Day 4 March2011 was an important year, not only for CANSA but also for the bigger global cancer

community. World Cancer Day (4th February) reminds us that every person, group

and government can do their bit to help with 1 145 other organisations globally, to

reduce the burden of cancer. We showed our commitment to the fight by declaring

that ‘Together we are stronger’ and we collected over 33 000 signatures for the World

Cancer Day declaration for a cancer-free society.

The declaration, launched in 2006 and revised in 2008 is a call to action to take

immediate steps to reduce the global cancer burden by 2020. It was developed by

international cancer control advocates, Union for International Cancer Control (UICC)

and their member organisations to bring the cancer crisis to the attention of policy

makers worldwide.

All our CANSA staff and trained volunteers actively collected signatures and spread

the cancer message by educating how to reduce the cancer risk and to raise

awareness of the global cancer burden.

A total of 518 291 signatures were collected from around the world. In September

2011 UICC President, Dr Eduardo Cazap presented these signatures to the head of the

World Health Organization (WHO), Dr Margaret Chan in the form of a specially

designed poster.

Keeping our babies safe

New BPA-free baby bottle Seal partner

New Seal partner for Balanced Lifestyle

We further launched a national campaign to create awareness

on the dangers of using baby feeding bottles that contain the

chemical ‘Bisphenol A’ (BPA). In order to reduce this increased

risk CANSA advocated replacing polycarbonate baby bottles

containing BPA with BPA-free bottles. The public was

encouraged to deposit their old polycarbonate baby bottles for

safe recycling at CANSA Care Centres around the country. The

first 6 000 people to respond received a brand new CANSA

Smart Choice BPA-free baby bottle in exchange. The BPA-free

bottles were provided by both our Smart Choice Seal Partners –

Nuby and NUK along with Pretty Baby and Shoprite Checkers.

Interwaste Environmental Solutions provided 50 eeZeeBins

that were distributed to CANSA Offices for recycling of the old

polycarbonate bottles. This campaign was widely covered in

magazines and news media including M-NET.

As part of CANSA’s BPA-free campaign, a media launch was

hosted in August 2011 to announce Nuby’s Natural Touch™

range, (exclusively distributed by Akacia in Southern Africa) as

the first full BPA-free baby product range qualifying for the

CANSA Smart Choice Seal – recognising Nuby as a CANSA Smart

Choice.

As part of our Balanced Lifestyle campaign, a media launch was

hosted in Johannesburg in March to announce the brand-new

Russell Hobbs food steamer qualifying for the CANSA Smart

Choice Seal – a first in the food preparation category. Steamers

were donated to all the CANSA Care Homes across the country

to promote steaming as a smart choice of food preparation for

cancer patients.

The Russell Hobbs food steamer passed the strict South African

National Standards (SANS) tests in order to qualify for the CANSA

Smart Choice and the food process of steaming cuts out the

need for oils and fats and preserves many more nutrients. It’s

further BPA-free, making it a safe and responsible choice for

preparing meals for the whole family and for babies in particular.

Influence legislation and policy making

CANSA Symposium on Solar Radiation

Sunbed Petition

On 16 February CANSA conducted a symposium on Solar

Radiation at the Southern Sun Hotel at the OR Tambo

International Airport. The symposium set out to share recent

scientific knowledge on solar radiation with an emphasis on

UVA and UVB radiation, its impact and how to lower risks

associated with solar radiation. The sunscreen industry,

academia, health profession, media and other related fields

were represented. The opening address was delivered by Dr

Elizabeth Kaye-Petersen (Director, Maternal Neonatal, Women

& Child Health and Nutrition for Gauteng Provincial

Government).

Other speakers included Simon

Gear - Solar Radiation and the

Modern Lifestyle; Dr Dagmar

Whitaker - Melanoma 2012: What

is New for South Africa; Dr Caradee

Wright - Health Implications of

Exposure to Solar Ultraviolet

Radiation; Dr Liza Bornman - Inter-

Individual Variation in Vitamin D

Signalling In South African

Population; Prof Werner Sinclair - Sunscreens: Yesterday, today

and tomorrow; Dr Carl Albrecht - Analysis of 35 Sunscreens

Available in South Africa According to the Colipa Method for In-

Vitro Determination of UVA Protection and Mr Braam van

Reenen - Rainbow Skin and Solar Radiation -The Need to Know

and the Need to Act.

Very valuable insights were shared and further discussed

during the focus group meeting. CANSA undertook to take the

insights gained forward into our health campaigns.

CANSA launched a petition to ban the use of sunbeds by people

below the age of 18 years. At the end of March 2012,

5 133 signatures were collected. The drive will continue when a

target of 10 000 signatures is obtained. This petition will be

handed over to the Minister of Health for his attention.

From left to right: Sandi van Tonder, CANSA Keurboom Care Home

Manager, Bailey Schneider, Radio and TV Personality and

Melissa Mostert representing Russell Hobbs

18

The following are our Seal of Recognition Partners 2011/12

COMPANY

Annique Health & Beauty (Pty) Ltd

Avid Brands S.A. (Pty) Ltd

Avon-Justine (Pty) Ltd

Beiersdorf Consumer Products (Pty) Ltd

Bio Earth Laboratories (Pty) Ltd

Burnshield (Pty) Ltd

Creighton Products (Pty) Ltd

Delfini Solutions (Pty) Ltd

Dis-Chem Consolidated (Pty) Ltd

IQ Laboratories (Pty) Ltd

Kool-a-Sun (Pty) Ltd

Marico SA (Pty) Ltd

Pharmachem Pharmaceuticals (Pty) Ltd

Pharmamark (Pty) Ltd

Pinnacle Pharmaceuticals (Pty) Ltd

Proderm Pharmaceuticals (Pty) Ltd

PSN Brands (Pty) Ltd

Skin Kidz (Pty) Ltd

Sportskin SA (Pty) Ltd

Technikon Laboratories (Pty) Ltd

The Hospitality Brand Company

Tiger Consumer a Division of

Tiger Brands Ltd

Van Dyk Pharmaceuticals (Pty) Ltd

Willa Krause Skincare (Pty) Ltd

SUNSCREEN* GARMENTS & APPAREL

SunSmart Choice

BRAND

Annique

Sonblok

Lipsano

A-J Ultra Range

Nivea

Bio Earth

Sunskweez

Sundrops

Solace Range

Island Tribe

Oggi

Sola: SPAR

Sundoctor: Mr Price

Sun Protect: Clicks

Sun Sure: Pick n Pay

Simply Sun

Botanicals

Dis-Chem range

IQ Daily Defence

Kool-a-Sun

Sunsafe

Dermablock

Sun Shield Range

Pinnacle Sun Lotion

Rayblock Range

Pure & protect

Skin Kidz

Sportskin Sun Pro

Techniblok Range

Afri Sun

May Bru

Elizabeth Ann’s

Xeroderm Range

Sun Wrinkle Protector

COMPANY

Emes / Westcor

Emthunzini Hats

Headmasters

Oggi Clothing

Second Skins (Pty) Ltd

Woolworths

BRAND

Sunglasses

UV Hats

UV Hats

UV Garments

UV Garments

UV Garments

Although all CANSA Seal-bearing sunscreens

comply with the current South African standards

and necessary requirements, CANSA decided to

raise its own Seal standards and requirements to

that of the most recent European Union (EU) Colipa

Standards that makes provision for optimal

protection against UVA

As of 1 April 2013, all Seal bearing products will

have to qualify for the new harmonised Colipa UVA

protection claim and will also be required to exhibit

the new CANSA SunSmart Choice Seal, replacing

the original CANSA Seal of Recognition

A list of all sunscreens currently adhering to the EU

Colipa standards and as validated upon received

certification, is available on the CANSA website and

will be regularly updated until 31 March 2013 after

which only our certified Seal bearing products will

remain.

http://www.cansa.org.za/cansa-on-sunscreen-

available-in-south-africa/

RECOGNISED BY THE CANCER

ASSOCIATION OF SOUTH AFRICA AS

AGAINST THE HARMFUL

EFFECTS OF THE SUN

MODERATE PROTECTION

FABRIC

SP

EC

IALLY

TESTED

A

ND RA

TED

FO

RU

VR

PR

OTEC

TIO

N

ULTRAVIOLETPROTECTION FACTOR

UPFUPF

2020

RECOGNISED BY THE CANCER

ASSOCIATION OF SOUTH AFRICA AS

AGAINST THE HARMFUL

EFFECTS OF THE SUN

GOOD PROTECTION

FABRIC

SP

EC

IALLY

TESTED

A

ND RA

TED

FO

RU

VR

PR

OTEC

TIO

N

ULTRAVIOLETPROTECTION FACTOR

UPFUPF

3030

RECOGNISED BY THE CANCER

ASSOCIATION OF SOUTH AFRICA AS

AGAINST THE HARMFUL

EFFECTS OF THE SUN

VERY GOOD PROTECTION

FABRIC

SP

EC

IALLY

TESTED

A

ND RA

TED

FO

RU

VR

PR

OTEC

TIO

N

ULTRAVIOLETPROTECTION FACTOR

UPFUPF

4040

RECOGNISED BY THE CANCER

ASSOCIATION OF SOUTH AFRICA AS

AGAINST THE HARMFUL

EFFECTS OF THE SUN

EXCELLENT PROTECTION

FABRIC

SP

EC

IALLY

TESTED

A

ND RA

TED

FO

RU

VR

PR

OTEC

TIO

N

ULTRAVIOLETPROTECTION FACTOR

UPFUPF

5050

*By 31 March 2013 all Seal partners are required tocomply with the European Colipa standards and willintroduce the new SunSmart Seal

19

The following are our Seal of Recognition Partners 2011/12

CANSA SunSmart

Existing Seal New Seal - Effective 1 April 2013

The following are our Seal of Recognition Partners 2011/12

CANSA Smart Choice

COMPANY

Willmar Continental

Epic Foods (Pty) Ltd

Fair Cape Dairies (Pty ) Ltd

Pioneer Foods Ltd

Southern Oil (Pty) Ltd

FOOD (EDIBLE CONSUMER GOODS)

BRAND

Continental Oils

Blossom Canola Margarine

Rooibos Yoghurt

Weet-Bix Yoghurt

Bokomo Weet-Bix

Bokomo Oats

B-Well Canola Oil

SMART CHOICE

COMPANY

Akacia Health Care

Artemis Natural Products

Clorox (Pty) Ltd

Rapid Import & Export

Sanwyn Enterprises

SuperThene (Pty) Ltd

NON-EDIBLE CONSUMER GOODS

BRAND

Nuby & Nuby NT Baby Bottles

Nuk Baby Bottles

GLAD Cling Wrap

Car Sun Visors

Tuffy Cling Wrap & Retail brands

SuperThene

Cling Wrap

COMPANY

Tedelex Trading (Pty) Ltd

FOOD PREPARATION APPLIANCES

BRAND

Russell Hobbs Steamer Cooker

COMPANY

Allan Carr Easy Way

Rebound SA

PROGRAMMES

BRAND

Smoking Cessation

Lymph Management

20

Promoting the CauseOur thanks and appreciation go out to all those who have

supported us in our advocacy and awareness campaigns this

past year.Thank you to those who have included CANSA as their

partner in the greater cause of cancer control and to the public

at large for their unwavering support of the programmes and

initiatives we undertake to enable South Africa to become a

cancer-free society. Some of the more visible campaigns

included the following:

Bokomo made available one half of the

back-panel of 55 million Weet-Bix cartons to CANSA’s

Balanced Lifestyle campaign

Epic provided space on the inside of all their

Blossom Light and Blossom Margarine for CANSA health

information

Donated Russell Hobbs steamer cookers

to CANSA Care Homes

Donated rebounders (small trampolines) as

campaign prizes.

Sponsorship of R55 000 towards CANSA /

Nivea-branded campaign material consisting of parasols

(umbrellas), banners, bibs, hats and sunscreen

Produced two versions of a UV-suit

infomercial and provided station-masters, all Pro-Bono

Provided CANSA airtime valued at R1,21 million to

broadcast the UV-suit infomercials on all its channels

Balanced Lifestyle:

Pioneer Foods -

Epic Foods -

Tedelex Trading -

Rebound SA -

CANSA SunSmart Campaign:

Beiersdorf -

Platypus Productions -

M-Net -

BPA-Free Baby Bottle Campaign:

Interwaste Environmental Solutions -

Akasia Health Care (Nuby); Artemis Natural Products

(Nuk); Sunpac (Pretty Baby) and ShopriteCheckers -

Machete Creative -

Akasia Health Care -

Platypus Productions -

M-Net -

In addition to 50

free printed eZee Bins for recycling and the free delivery to

CANSA Care Centres nationally - Interwaste collected and

recycled more than 800 000 condemned polycarbonate

baby bottles at no charge as their contribution to the cause

All

contributed BPA-free baby bottles towards the campaign

Continued their on-going support in

creating both a BPA-free baby bottle animation for

television and an online viral campaign

provided BPA-free Nuby and Nuby

Natural Touch baby product hampers as motivational prizes

for the online viral campaign

Produced the television animation

and station masters Pro Bono

Again provided airtime, valued at R1,28 million

SABC - Added their support with R1,7 million worth of

airtime onTV1,2 & 3

21

The Road Ahead� Re-design CANSA campaigns to be more appealing to

different age groups and make sure it reaches all

communities

Expand initiatives on tobacco control to include mobilisation of

communities in society to support the new regulations in

process to further strengthen tobacco control measures

Further promote the sunbed petition and submit to the

Minister of Health

Establish partnerships and collaborations with like-minded

organisations and institutions to strengthen initiatives for

cancer control and care for all those affected by cancer

Be a voice for issues affecting patients’ rights concerning

access to treatment and quality of care

CANCE

RCO

NTR

OL

>CA

NS

A>

RESEA

RCH > EDUCATE > SUPPORT > HOPE

CANCER REALITY CHECKEvery year 12 million people

world-wide hear the words:

“You have cancer”

90%of cancers are causedby environmental &lifestyle factorssuch as smoking

Top 5 cancers among SA Men & Women

1. Prostate2. Origin unknown3. Lung4. Colo-rectal5. Oesophageal/Throat

1. Prostate2. Origin unknown3. Lung4. Colo-rectal5. Oesophageal/Throat

1. Breast2. Cervical3. Origin Unknown4. Colo-rectal5. Uterine/Womb

One in 4 South Africans areaffected by cancer throughdiagnosis of family, friendsor self

Globally cancer kills more people than TB, AIDS and Malaria combined

CANCER TB+AIDS+MALARIA>

100 000South Africans are diagnosed

with cancer every year

South African cancer survival rate is 6/10

More than

22

BringingCancer under

Control

Fact Sheets

Dangers of meats cooked at high temperatures

Lymphoedema

Solar radiation and skin cancer

Prostate cancer

Cervical cancer

Testicular cancer

Breast cancer

Cancer

Anti-tobacco

Promoting AwarenessFact sheets and position statements

School Guidelines for Learners

SunSmart

Anti-Tobacco

Position Statements

Cervical cancer

Anti-Tobacco

Educate

Medunsa Partnership

Dissemination of information to the media and other

stakeholders

Scientific Presentations

Head: Health and the Clinical Specialist lectured to the

B Cur III students at MEDUNSA - 41 periods. This entailed the

full oncology curriculum for the undergraduate students as

per the minimum criteria set by the SA Nursing Council

An important part of the CANSA Health Programme is the

translation of research findings into health education and

information to reach various communities and the media

through printed material, public teaching and media

interviews. This includes editing of a book written for

children by Dr Chapelle called ‘Paley the Boy who wanted

to meet the Sun’- distributed free of charge

A presentation on prostate cancer to 315 delegates

attending the South African Men’s Action Group (SAMAG)

Convention at theTshwane University ofTechnology

A scientific paper on CANSA’s Dignity Tool at the second

International Kidney Cancer Conference in Rome, Italy, on 11

March 2012

Strategic Objective

HEALTH PROGRAMMES

Maximise CANSA’s health role in order

for CANSA to remain abreast of all

cancer affairs and concerns by sourcing

and translating scientific findings into

educational material to promote

awareness, education and support

23

The Health function (Research in translation)

was separated from the Advocacy function

in November 2011

CANSA produced a publication called ‘Life is Beautiful’ in January

2012 to make essential translated research available to members of

the public. The 65-page full-colour booklet covers important topics

such as balanced lifestyle, healthy living, nutrition (where the ‘good,

bad and ugly’ in our kitchens are dealt with), physical activity,

carcinogens, recipes by celebrities and a history of both cancer and

CANSA. It contains a foreword by Dr Aaron Motsoaledi, Minister of

Health. This publication has proven to be very popular with the first

edition being sold out. Copies of the second edition are available

from Head Office and all CANSA Care Centres country-wide.

‘Life is Beautiful’

Information Service, Scienceand Resource Centre

Partnerships and collaboration

Participation and attendance

Cancer can be difficult to understand and stressful to cope with.

People facing cancer need accurate, up-to-date information in

order to understand the disease and make informed decisions

about their health. Our trained cancer information officers help

cancer patients, their caregivers, families and friends by

providing personalised, confidential responses to specific

questions about cancer and reducing anxiety.

This information service further includes an email response by a

cancer information officer to questions and comments

submitted via the CANSA website and info email address.

CANSA is represented on the following Committees of

Government Departments:

Department of Women, Children and People with

Disabilities – discussing and deciding on women’s health

issues including special health campaigns for women,

children and people with disabilities

Department of Social Development – discussing and

deciding on social health issues

Attendance of the Gauteng Department of Health Non-

Communicable Diseases Summit held on 5 July 2011 at the

National Health Laboratory Service to draft a Gauteng

Declaration on the prevention and control of non-

communicable diseases (NCD).

(located in the Western Cape)

Participation in a Joint Mission Assessment on Tobacco

Control in Pretoria by World Health Organization (WHO) and

National Department of Health (NDoH)

Attended Non-Communicable Diseases (NCD) Summit by

the NDoH on 12-13 September 2011 to draft the National

Declaration on the Prevention and Control NCD

Attended‘Health Economics’workshop by Institute of Health

Risk Managers

Attended the‘Health andVital Statistics’workshop organised

by Statistics South Africa

Participated in finalisation of ‘The National Health Interview

Survey (NHIS) Questionnaire’ for use in compiling of a South

African Health Database

The Department would like to express its sincere thanks and

appreciation to the following individuals;

The Honourable Minister, Dr Aaron Motsoaledi – National

Department of Health (NDoH) - and his staff, for their open

door policy and readiness to assist CANSA in issues of

importance to us

The Honourable Minister, Ms Lulu Xingwana - Department of

Women, Children and People with Disabilities and her team

– with whom we have a very cordial relationship and

interaction as far as women’s health issues are concerned

The Honourable Minister, Ms Bathabile Olive Dlamini –

Department of Social Development – and her staff, who co-

operate closely with CANSA as far as family health issues are

concerned

Prof. Melvyn Freeman (Cluster Manager : Non-

Communicable Diseases Unit (NDoH), for his support in our

interaction with the Ministerial office

Prof. Cristina Stefan of the University of Stellenbosch -

custodian of the National Paediatric Oncology Registry, for

making relevant data available to CANSA towards the

mapping of paediatric oncology cancer

North-West University, Potchefstroom Campus partnering

with CANSA, in the Paediatric Cancer Mapping Project

Dr Hennie Loubser – South African Database for Functional

Medicine – with whom we partner on the development and

implementation of both DignityTools

The International Kidney Cancer Coalition – for sponsorship

that enabled the Head of Health to attend the international

kidney cancer conference in Rome, Italy, during March 2012

Thanks and appreciation

24

The Road AheadFocus will be on the following:

Finalisation of revised CancerCares Coping Kit

Finalisation of Balanced Lifestyle Learners guideline

Generate fact sheets on kidney cancer, colon cancer, Cannabis

use, solar radiation

Manual on childrens’ cancers

Review and update all health campaign materials, fact sheets

and position statements

Clinical advice and support by numbers

369 via the website

86 telephone calls

3 referrals

Telephone calls and other queries received from outside

South Africa

Scotland - 1

Democratic Republic of Congo - 4

Zimbabwe - 4

Botswana - 2

Support by Numbers

168 cancer coping kits distributed at no cost country-wide

Almost 20 000 people (national and international)

contacted us - 11 526 by telephone and 7 356 via the web

314 walk-in visitors

251 calls after hours

1 261 people received counselling

Queries mainly in English, Afrikaans, Xhosa and Zulu

Most advice on breast and prostate cancers, smoking and

associated lung cancer

Information Service by Numbers

CANSA toll-free 0800 22 66 22 • [email protected]

Promotingthe CANSA

Image

Strategic Objective

ENHANCE MARKETPOSITION

Enhance and influence the image of

CANSA through an effective marketing

and communication strategy in order to

create top-of-mind awareness of value

propositions and to achieve preferred

non-profit leader status

Connecting with Our StakeholdersWe strive to build on our trust, relationships and our engagement with our stakeholders within the community. We realise

the importance of the buy-in, active participation and feedback from all stakeholders. CANSA makes use of the media, a

toll-free line, sms facilities, online social media (Facebook and Twitter), conference calls, the website as well as regular

printed and e-newsletters and scheduled meetings to interact with our stakeholders.

Stakeholder audience

�Communities - the public

What‘s important to them

Access to info and education, message of Hope

Opportunity to get involved in the fight againstcancer

What‘s important to them

Access to info and education, message of Hope

Opportunity to get involved in the fight againstcancer

How we interact

Online and website clinical support

Membership opportunities

�Survivors, caregivers andthose affected by cancer

Solidarity, support and care

Sense of belonging by honouring, empowering

Platform to spread their message of hope aschampions in CANSA's programmes and projects

Solidarity, support and care

Sense of belonging by honouring, empowering

Platform to spread their message of hope aschampions in CANSA's programmes and projects

Dedicated and interactive 'Champions of Hope'and 'Teens Living with Cancer' Facebook sites

Survivor network gatherings

Presence at all CANSA Relay For Life events

One-on-one training sessions and meetings

�Volunteers �

Education regarding the cancer challenge

Active involvement

Ownership in the fight against cancer

Sharing their resources and talents in their owncommunities

Education regarding the cancer challenge

Active involvement

Ownership in the fight against cancer

Sharing their resources and talents in their owncommunities

Active participation in our health campaigns andincome generating projects

Face-to-face and conference call trainings andmeetings

Leadership opportunities and programmes todevelop talents

Network and acknowledgement gatherings

�Partners (corporates,donors, suppliers andgovernment)

Opportunity to achieve their goals in respect oftheir social responsibility

Enhancing their image and credibility in themarket through a meaningful partnership withCANSA

Employee wellness and development

Opportunity to achieve their goals in respect oftheir social responsibility

Enhancing their image and credibility in themarket through a meaningful partnership withCANSA

Employee wellness and development

Annual Report and AGM meetings

Roadshows

Donor recognition and network gatherings

Wellness programmes

Cause-related programmes

CSI partnership programmes

�Employees �

Opportunity for learning and growth

Using their talents, passions and abilities to makea difference in the communities in the fightagainst cancer

Social development programmes

Mentorship and growth

Opportunity for learning and growth

Using their talents, passions and abilities to makea difference in the communities in the fightagainst cancer

Social development programmes

Mentorship and growth

Regular email and monthly reports

Monthly 'CANSA on the Move' newsletter

Quarterly 'Learning and Review' sessions, strategyand team workshops

Monthly strategic forums to ensure integrationand efficiency

Strategic training workshops

Face-to-face sessions

Talent management and development programme

�Governance structures:Board of Directors, Councilof Governors, Board sub-committees, Regional,Divisional and Business UnitCouncils

Compliance and adherence to legislation

Risk management

Integrity

Transparency

Active involvement and participation in the fightagainst cancer

Compliance and adherence to legislation

Risk management

Integrity

Transparency

Active involvement and participation in the fightagainst cancer

Quarterly and regular feedback meetings

Network gatherings

AGM meetings

Monthly 'CANSA on the Move' newsletter

Ad hoc workshops as needed

26

Promoting the CANSA image and causeBased on our scientific watchdog role, CANSA continues to be a

relevant source of comment on cancer control issues through

our strong working relationships across all media. During the

past year we achieved record media exposure amounting to the

value of almost R127 million.

Key marketing and media highlights include:

we kicked off 2012 with

our 80 year celebration at our annual Gala evening, in

Johannesburg on 28 January 2012 with renowned

futurologist and author, Clem Sunter as the guest speaker.

Our Head of Research, Dr Carl Albrecht, spoke on CANSA’s

imperative role as‘watchdog’for the South African public.We

also launched our latest booklet, ‘Life is Beautiful’ – a

publication about adopting a balanced lifestyle and living

cancer-free. It includes a foreword message by Dr Aaron

Motsoaledi, Minister of Health and a short summary on

CANSA’s 80 year history as well as recipes from celebrities like

Evita and cancer survivor Jeremy Mansfield. The painting

that was specially commissioned for the cover of the book

was sponsored by Jeannie Meiring, professional artist and

friend of CANSA.

� Celebrating 80 years of service -th

Ask Afrika Trust Barometer –

2010/2011 Annual Report

Solar Radiation symposium –

CANSA SunSmart Campaign -

Nuby as new Smart Choice -

BPA-free Baby Bottle recycling campaign -

CANSA achieved exceptional

performance in the Ask Afrika

2011 Trust Barometer Survey

by moving up from 4th place to

being recognised as the 3rd Most Admired NGO. The Trust

Barometer is an annual measurement of corporate trust and

reputation (based on peer recognition), scrutinising

companies and business leaders nominated by South

African Directors to determine the most respected in the

country.

– We were

awarded the first prize from the

Chartered Secretaries Southern

Africa, Category Winner:

N G O A n n u a I R e p o r t

A w a r d s f o r 2 0 1 1 f o r

‘Benchmark for Integrated Reporting

in Africa’. The award has assisted CANSA’s market position as

the premier cancer-control organisation and serves as

benchmark for responsible and effective corporate

governance.

opening of the Solar

Radiation symposium in February 2012 at the Southern Sun

Hotel, OR Tambo in Johannesburg by Dr Elizabeth Kaye-

Petersen (Director, Maternal, Neonatal, Women & Child

Health and Nutrition for Gauteng Provincial Government).

Other representatives included the sunscreen industry,

academia, health profession and the media. Also launched at

the symposium was CANSA’s petition to ban the use of sun

beds by kids below the age of 18 years.

Radio interviews on the

campaign and the enlisting of support for the sunbed

petition continued between January and March 2012 as well

as regular posts on CANSA’s social media platforms. As part of

the SunSmart campaign, we launched a practical way to

implement our health message with the launch of the

CANSA UV-Smart Armband - it monitors the harmful UV-rays

you are exposed to and turns darker in colour as the UV-rays

intensify. Each shade of colour gives protection

recommendations you can follow to avoid sunburn.

Nuby’s Natural Touch range of

BPA-free baby bottles and accessories qualifying for the

CANSA Smart Choice Seal was announced at a media launch

in August at CANSA’s TLC Lodge based at the Steve Biko

hospital, Pretoria.

CANSA

launched a national campaign in October 2011 creating

awareness on the dangers of using baby feeding bottles

containing the chemical ‘Bisphenol A’ (BPA). The public was

encouraged to deposit their old Polycarbonate (PC) baby

bottles for safe recycling at CANSA Care Centres around the

country in exchange for BPA-free bottles provided by Nuk

and Nuby (both Smart Choice Seal partners), along with

Pretty Baby and Shoprite Checkers. This campaign was

widely covered in magazines and news media including

M-Net. During the second half of 2011, the BPA-free viral

campaign was supported by an animated television

campaign in the form of Public Service Announcements

(PSA) flighted by DStv to the value of R1,28 million.

27

Advertising Value Equivalent (AVE)

for monitoring periods 1 April 2010 to end March 2011

vs 1 April 2011 to end March 2012

2010/11 2011/12 % increase

Total R110 356 020 R126 688 543 16%

Print R69 291 747 R89 400 542 29%

Broadcast R30 458 908 R26 888 598 -12%

Online R10 605 365 R11 399 401 7%

Media monitoring is provided by Newsclipat no cost as part of their CSI initiative

CANSA Seal of Recognition and Balanced Lifestyle -

CANSA Brand Ambassadors -

‘Angels Walking for Cancer’-

Marie Claire ‘The Kindest Cut’ campaign launched in

December 2011 -

Kauai -

As

part of the Balanced Lifestyle campaign, a successful media

launch was hosted on 16 March in Johannesburg to

announce the Russell Hobbs BPA-free food steamer

qualifying for the CANSA Smart Choice Seal – a first in this

category. They also donated steamers to all the CANSA Care

Homes across the country enabling CANSA to serve

steamed health food for their patients.

Olympic gold medalist

swimmer, Chad le Clos, promoted awareness for CANSA at

the Midmar Mile in February; ex Sharks rugby player, Ross

Skeate served as an online Champion for Shavathon; Bailey

Schneider (radio personality and survivor) supported

CANSA’s SunSmart and Balanced Lifestyle campaigns.

supported by e.tv and Weet-

Bix, our CANSA TLC programme was the beneficiary of the

fourth annual ‘Angels Walking for Cancer’ campaign that

took place in August 2011. Raising awareness and over

R213 000, it took place at the Johannesburg Zoo, comprising

of a 4km fun walk and a ‘Healthy Living Village’ for

approximately 3 000 participants. Actors and presenters

from across all e.tv programmes served as campaign

ambassadors to increase awareness, including Scandal’s

Lorcia Cooper (Erin). The funds raised were used to buy 80

broviacs to supply children’s oncology wards in government

hospitals.

partnering with Carlton Hair, Marie Claire

asked readers to make a donation (of hair or cash) to help

create 50 wigs for CANSA’s‘wig banks’. One groups of friends

raised an astounding R130 000 resulting in 65 wigs. The

project continues with a new target set for 200 wigs.

in November, healthy fast food company, Kauai,

teamed up with CANSA and developed the new ‘Upbeet

Berry Smoothie’promoting healthy skin from the‘inside out’.

Kauai donated R2 from the purchase of every smoothie to

CANSA. Media coverage included exposure on the SABC

Expresso show.

LifeHealth Care - Partnership with LifeHealth Group

includes endorsing its internal magazine provided to

patients throughout its hospitals nationally. A facility was

made available on CANSA’s website to feature online

versions of the magazine.

Bidvest Proudly Pink -

Supporting the fight -

Staying ahead with industry trends -

Bidvest Wanderers stadium went

pink on 19 November 2011 during the third day's play of the

second cricket test between South Africa and Australia. The

Bidvest Group in association with Cricket South Africa and

the Gauteng Cricket Board partnered with CANSA and the

McGrath Foundation of Australia to raise breast cancer

awareness. Bidvest donated R20 for every ticket purchased

(R10 towards CANSA and R10 towards the McGrath

Foundation). Cricket fans came out in huge numbers to the

stadium, dressed in pink. Almost R415 000 was generated

for CANSA on the day as well as at the launch breakfast that

took place on 15 November 2011.

our income generating projects

were supported by national media with Shavathon

receiving the bulk of coverage.This included PSA's by mostly

SABC 2 and Primedia amounting to a value of over

R2,5 million.

CANSA’s Head:

Marketing & Communication was again invited by the Public

Relations Institute of South Africa (PRISA) to be a judge for

the 2012 PRISM awards that recognises public relations and

communication management programmes that add value

to the bottom line through a strategic and business-focused

approach. The Head is also a member of the International

Association of Business Communicators (IABC) Africa

organisation.

During the last year, CANSA’s website progressed from a

medium to a now fully interactive website. Not only providing

reliable and accurate information to the public, it makes use of

social networking platforms such as Facebook and Twitter, as

well as GivenGain's online fundraising tools, to stay in touch

with our supporters online.

Interactive Online Community

28

A total of 56 e-newsletters sent out to an average of

120 300 recipients per e-newsletter

480 SMS's were sent out to 3 300 recipients

The content of the e-newsletters centered around

CANSA’s health campaigns, achievements, awards

and x 6 Shavathon e-newsletters to promote

Shavathon

301 queries were logged and answered using the

website's comment box functionality (excluding

queries and requests for support submitted via

Facebook and Twitter)

Online by Numbers

www.cansa.org.za

CANSA's Mini-Websites

Social Networking Platforms

The website has been interactive during the last year due to

increased use of the 'Write on our Wall' and the ‘Comments’

feature. Quick responses to queries have also made this

functionality popular.

The Shavathon mini-website was successfully used during

CANSA's 2012 Shavathon campaign to rally support from the

public. Queries from the public were addressed via the mini-

website's comments functionality, the Shavathon Facebook

Page and Shavathon Twitter account. Future website

developments will include a mini-website being built for Relay

For Life.

CANSA's eKick Butt mini-website – our online smoking

cessation programme - is permanently accessible on CANSA's

homepage. A total of 4 407 visits to the website was recorded in

the last year.

Social networking was launched in 2009 and has been

flourishing ever since and increased CANSA's interaction with

the public. CANSA has several Facebook Groups with Facebook

membership of 7 129 members and 1 481 followers on Twitter

to date. CANSA has a presence on LinkedIn and Picasa and

utilises YouTube and podcasts to share information with the

public. We plan to launch a profile on Pinterest to be aligned

with worldwide trends on social media.

CANSA's primary Facebook Group, previously known as

'CANSA Striving for a Cancer Smart South Africa', was

renamed 'CANSA Fighting Cancer in South Africa' in order to

better reflect CANSA's revised purpose, mission and

branding. Its membership increased with 469 members to

1 588 in the last year.

The new group format of Facebook was introduced at the

beginning of 2011 and is particularly well suited to CANSA's

needs – as a community, it increases member inputs and

participation in discussion. Membership on Facebook

groups has increased with over a thousand members as a

result.

The new page format of Facebook was introduced during

2011 which is better suited for public campaigns like

Shavathon. Therefore a new Shavathon page was

introduced in December 2011 replacing previous group

format giving people better opportunity to share their

experience and photos.

Facebook andTwitter:

29

The Road AheadWe aim to:

Revitalise CANSA’s core brand to embed it as a truly South

African brand

Maintain and enhance efficiency by facilitating integration

Increase networking and maximise partnerships to promote

CANSA’s health message and generate more funds

Implement a digital media focus that will enhance online

interactive communities in support of CANSA

Change to a new website platform that will allow for increased

functionality and enhance access via mobile devices

'Champions of Hope', 'CANSA TLC' and 'CANSA Teens Living

with Cancer' are aimed at individuals with very specific

needs and serve as a support and counselling platform for

cancer survivors, caregivers and those affected by cancer.

Membership, caring and support on these closed groups

have grown.

Twitter membership of the and

accounts has increased rapidly from 301 followers in 2011 to

1 481 at the end of March 2012 with increasing interest and

interaction. During the peak of the Shavathon campaign in

March 2012, #shavathon entered the list of top 10 trending

topics in South Africa. Large numbers of the public shared

their fun experiences and photographs onTwitter.

During the last year, approximately R478 000 was raised using

GivenGain for online donations. The online tools provide a

platform for the public to become online champions or

‘activists’ who create, advertise and manage their own

fundraiser initiatives for CANSA through GivenGain. On the

CANSA website - a total of nine ‘activists’ registered to raise

funds for various projects on the CANSA website over the last

year - raising approximately R120 000 through 177 donations.

Currently, there are over 270 activists raising funds for CANSA

on the GivenGain platform.

The Shavathon website raised R24 645 creating 13 recurring

donations via online donations. The international market was

also targeted raising 35 British pounds and 70 Australian dollars.

A total of 30 ‘activists’ registered on the Shavathon website,

raising almost R111 000 through 265 donations.

@CANSA @Shavathon

Online giving

2011/2012 Web Traffic by Numbers2010/11 2011/12

Visits to website 158 656 153 595

New visits to website 114 597 109 759

Returning visitors 44 059 43 836

Absolute unique visitors 117 228 117 955

Average visits per day were 421 this past yearand included visits from over 130 countries/territories

with the top three being SA, USA and the UK

Togetherwe achieve

Sustainability

Last year was highlighted with many first time experiences

The first CANSA Corporate RFL event took place in September

2011 at the Denel sports grounds outside Pretoria with 107

companies and 140 survivors participating.

The first CANSA University RFL event was hosted at the

University of the Free State with 16 teams and 16 survivors

walking all night.

A first R1 million target achieved in a novice event in the East

Rand (Gauteng) with more than 150 teams participating.

The International Relay For Life Heroes of Hope survivorship

initiative involves the selection of ‘Heroes of Hope’ from all the

International Relay participating countries. From South Africa

three extraordinary cancer survivors who represent courage and

hope were awarded this great honour in 2012 - Jana du Plessis

(Bloemfontein), Rita Naidoo (KZN) and Thembi Ngwenya

(Mpumalanga).

The fourth South African CANSA RFL Summit took place in

Pretoria during October 2011 with 84 delegates. This annual

gathering serves as a platform to highlight the best practice

principles and encourages buy-in and positive interaction

amongst the CANSA Relay committees. Leader

volunteers who represent South Africa at the

International Relay Summit hosted by the

American Cancer Society, act as hosts for the local

summit thus strengthening our partnership.

The CANSA RFL awards are designed to recognise

and applaud International Relay best practices

which were presented at the Summit. CANSA and

the American Cancer Society value the

opportunity to formally recognise the amazing job

that Relay volunteers and staff are doing and the

role they play in the global fight against cancer.

With the growth of the Relay movement and more

events exceeding the standards, awards were presented to the

best Relay in each category in every business unit.

Global Heroes of Hope

Growing our leader volunteers

Despite the tough economic times marked by a decline in the

average financial contribution towards non-profit organisations,

the hearts of people and corporate companies have remained

open to help fight cancer in South Africa. CANSA placed special

emphasis on strengthening our partnerships in the corporate

environment. CANSA Relay For Life and CANSA Shavathon

remain the largest platforms for mobilising volunteers and public

in South Africa. We thank all the staff and thousands of

volunteers that worked tirelessly to make CANSA’s national

projects successful.

Relay For Life (RFL), as our flagship project, is in its seventh year of

partnership with the American Cancer Society (ACS). We’re very

proud to be rated in the top three out of twenty international

cancer organisations participating in RFL. Continuous training

courses were held in many communities all over South Africa for

novice as well as second-year and well-established committees.

Focus is placed on the six developing areas – team, survivor,

leadership, mission delivery or health education, fundraising and

event development.

One of the global (including South Africa) challenges facing RFL

is to retain volunteers as committee members, ensuring

continuity and maintaining the experience and skills previously

developed.

Our flagship event

Strategic Objective

BUSINESS DEVELOPMENT

Ensure long-term sustainability by

creating dedicated structures for

income generation and developing new

income streams whilst optimising

existing income streams

Events

Novice

Teams

Survivors

Media Monitoring Advertising Value Equivalent (AVE)

Income

March 2011

57

19

3 405

3 964

R5 936 566

R8 993 981

March 2012

79

23

3 736

4 095

R7 820 425

R12 764 217

Relay For Life by Numbers

31

Back: Rita Naidoo and Jana du Plessis • Front: Cenessa

Stork (2010 Hero of Hope) and Thembi Ngwenya

Heart of RFL Awards

RFL SA National Awards

*See page 47

CATEGORIES Central Business Unit* Northern Business Unit* Southern Business Unit*

Best Youth RFL University of the

Free State

RFL St Johns College RFL George

Best Mission RFL Bethlehem RFL Vaal Triangle RFL Ceres / RFL Kalahari

Best Survivorship RFL Mkhuhla Care Home/

RFL Nelspruit

RFL West Rand (Roodepoort) RFL Mosselbay/

RFL Vredenburg

Best Novice Relay (1 per unit) RFL Drakensberg RFL East Rand RFL Aggeneys

Best Overall Relay (1 per unit) RFL Bethlehem/

RFL Nelspruit

RFL Vaal Triangle RFL Malmesbury/

RFL Port Elizabeth

National Income Award

(income award based on

28 day post event report)

RFL uThungulu

R 273 250

RFL Polokwane R630 707 RFL East London

R671 999

National Novice Income Award

(income award based on

28 day post event report)

RFL Drakensberg

R161 091

RFL East Rand R1 042 919 RFL Aggeneys

R249 644

National AwardPower of Hope

Most survivors

RFL Nelspruit 120 RFL West Rand 153 RFL East London

300 survivors

National AwardNovice Power of Hope

Novice with most survivors

RFL Amanzimtoti 103 RFL East Rand 122 RFL Mamre

65 survivors

National AwardPower of Relay

Most teams

RFL Nelspruit 130 RFL Polokwane 202 RFL East London

200 teams

National Novice

AwardPower of Relay

Most Teams

RFL Amanzimtoti 68 RFL East Rand 154 RFL Kuruman

40 teams

Hair Today - Gone TomorrowCANSA Shavathon (1 - 4 March 2012) was our ninth annual

CANSA Shavathon event. Thank you to all the volunteers and

staff who contributed towards Shavathon’s success, raising

R6,438 million. Hair stencils, introduced in 2010, proved to be

popular and added an extra touch of fun to colour-spraying

the hair.

Media coverage was again favourable and increased marketing

opportunities for us. We are very grateful to cancer survivor,

Mark Pilgrim, for being our high-profile CANSA Shavathon

spokesperson.

SABC 2 has, for the fourth year, been our Corporate Social

Investment media partner, broadcasting pre- and post-

Shavathon advertisements. Our two primary media partners,

SABC 2 and Primedia, provided media coverage to the value of

R2,5 million.

Wahl Clipper South Africa, who has also been supporting

CANSA Shavathon from its inception, sponsored over R150 000

worth of prizes country-wide.Shopping Centres

Workplaces

Tins of spray

Wahl Clippers

Capes

Income

2012

300

400

70 000

1 600

1 000

R6 438 538

2011

250

220

55 000

540

1 000

R6 471 284

Shavathon by numbers

32

RFL Awards 2011

Grateful thanks to our suppliers and sponsors:

Primedia

SABC 2

Freshlyground

Kaya FM 95.9

Community radio stations

Wahl Clipper South Africa

Aerosol & CosmeticWorks

DawnWing

Newsclip Media Monitoring

Limegreen Online Design Print

Warehouse & Courier IT

Academy Brushware

Shopping centres country-wide

GivenGain (website hosting partner) managed an online

campaign for Shavathon 2012 encouraging support via

CANSA’s social media networks. Offering an online platform,

workplaces and individuals were encouraged to sign up on

the Shavathon mini-website as an‘online Champion’. Individual

employees or different divisions and branches had the

opportunity to sign up as ‘activists’ and create their own

internal corporate project. They also had the option to create

their own fundraising account and challenge colleagues and

friends to support the project by matching or improving on

contribution. Likewise, other companies could be challenged

to see who raised the most funds. Income and the latest posts or

news could be monitored while donations could be made on a

secured donation page.

This online campaign provided the opportunity to use social

media to engage with our audiences. Content was shared on

Facebook, Twitter and Google+, with the first two platforms

generating a much higher volume of traffic and engagement.

Celebrities that interacted on Twitter included: Ross Skeate,

Jeremy Moyle, Gareth Cliff, SA Masterchef contender Neil

Anthony, Rudi Cronje, Gary Cool, Paul Snodgrass, Dan Nash,

Zolani from Freshlyground as well as the official Freshlyground

Twitter account.

Introducing Online Champions

Prizes were sponsored to reward online champions that made

use of GivenGain’s platform. This resulted in R156 000 being

raised in donations. The GivenGain team successfully

conducted two events in collaboration with Scar Hair Salon (in

Cape Town) and Stellenbosch University. AVA Online came on

board pro bono and produced a video to promote and market

Shavathon.

Five Auck land Park Preparator y S chool teachers

(Johannesburg) decided to shave their heads to raise money as

their online project. They committed to shaving off their hair by

challenging their supporters to donate R50 000 or more. Driven

by a passionate and determined Vicky Hyland, an astounding

R58 000 was raised! At their school’s local swimming gala in

March, Vicky was joined by fellow teachers (Ingrid Dane, Clare

Dane, Marion Spanos and Kay Cottrell) who all went bald in

support of Shavathon.

Raising over R58 000 online!

33

Overall winner

Ladies’ Prizes

Mens’ Prizes

Swimming Hamper

Autographed Sharks Rugby Jersey

(Ipad)

Vicky Hyland

(make-up brush set)

Sandra Krishanlal • Colleen Miller

Charmaine Stumke • Ingrid Dane

Sarah & Yvonne Stokes • Kay Cottrell

Elizabeth Schaafsma • Claire Dane

Estelle van Heerden • Lynda Wright

Tracey Morris • Marion Spanos

(SA Springbok rugby jersey)

Otto De Vries • Morné Scholtz

Humphrey Couch • Albert Fourie

(including autographed cap by Olympic SA medallist,

Chad le Clos)

Megan Tricam

(donated by Ross Skeate)

Catherine Badenhorst

Shavathon 2012 Online Winners

Some messages received from kind donors who contributed to

Vicky’s online campaign:

“Lost my mom to Cancer almost 3 years ago and appreciate this

worthwhile cause to fight the battle!”

“Such an inspiration – APPS girls are soooo fortunate to have

You as a role model – Thank You for stepping up. ”

“Hi Vicky, well done!! In memory of my dad Rukshana Essop.”

“Well done Vicky, your wonderful, positive attitude is an

inspiration. This one’s for my Dad.”

“The girls are SO excited at school that their teachers are

shaving their heads!! You’re a great role model to them and the

rest of us less brave souls!”

The deserving winner of the 'Club Together

Competition' (introduced last year) was again the

Wesselsbron Golf Club in Welkom Region where

participants raised an additional R32 935; Runners-

up were Clarens, Vrede and Aliwal North Golf Clubs.

Overall Men’s winner (A Section) with 75 points -

Benji van der Rheede from the Kleinzee Golf Club,

Boland, Western Cape.

Overall Women’s winner (A Section) with 74 points -

Shawnelle de Lange from the Goldfields West Golf Club

in North West.

Congratulations - Winners

Vicky Hyland was the overall winner of the

Shavathon 2012 online campaign (powered by

GivenGain) and is now the proud owner of an Ipad!

As part of the presentation ceremony to Vicky at her

school, CANSA presented a puppet show to all the

learners with Toktokkie (Tap-Tap) - who is CANSA’s

awareness icon for children and youth. Toktokkie

teaches kids to be smart when it comes to cancer

prevention. It was a fun way to make kids aware

about the importance of living a balanced lifestyle

while at the same time acknowledging Vicky and her

colleagues for their valuable contribution towards

Shavathon’s online campaign for 2012.

Started in 1997, the Sanlam Cancer Challenge series is the

biggest amateur golf tournament in Africa and proudly boasts

more participants than the Comrades Marathon and the Argus

Cycle tour, attracting around 40 000 players per annum.

Together with the Sages Senior Golf Series (Veterans) and the

younger participants in the Glacier Junior series, this Sanlam-

sponsored partnership has become an outstanding vehicle for

education and awareness that draws together golf unions,

clubs, amateur players as well as staff and volunteers of all ages.

Our health theme ‘Smart People make Smart Choices’ was

promoted throughout the series.

The Sanlam Cancer Challenge finals took place in October 2011

on the fairways of the Gary Player Country Club at Sun City for

the second time. Golf Digest magazine ran a splendid feature on

the event and SABC provided TV coverage.

Taking a swing at cancer -

Sanlam Cancer Challenge

We are grateful to Sanlam, all golf clubs and players who took

part raising R2,467 million - a slight increase on the previous

year’s R2,346 million. Our further appreciation also to Patron

Ernie Els, a superb role model and one of the country's most

successful professional golfers, who spearheaded a campaign of

HOPE to encourage participation and support.

Cuppa For CANSA is a fun campaign that encourages people to

enjoy a cup of their favourite beverage while supporting a great

cause by giving a donation. This year’s theme was ‘Make Every

Meal a Smart Choice’ with the spotlight on leading a healthy,

balanced lifestyle by eating smart and drinking smart to lower

the risk of cancer. Together with our Cuppa sponsors, Shoprite

Checkers, we produced a leaflet on how to make healthy food

and drink choices as the health message. These were available

at CANSA Care Centres countrywide and at Shoprite and

Checkers stores across the country.

CANSA extends grateful thanks to Shoprite and Checkers, the

main sponsors, for their continued commitment and support, as

well as to Laager Rooibos who supplied over 6 000 teabags. We

also welcomed a new partner, Medicross, who hosted Cuppa

events at all their sites nationally.

Income generated from Cuppa For CANSA showed a decline

from R2,265 million in 2011 to R1,570 million in 2012. In the

coming financial year an effort will be made to rejuvenate

Cuppa - national launches will be hosted and a competition

format with sponsored prizes will be introduced.

Movember is a Global Men’s Health Awareness campaign staged

during the month of November where men grow moustaches or

beards. This triggers the conversation between men regarding

the often ignored issue surrounding their health (particularly

prostate and testicular cancers).The rules are simple – register at

www.movember.com and greet 1 November with a clean

shaven face - as their facial hair grows for the rest of the month,

men become walking, talking billboards for men’s health.

Last year saw 18 000 ‘Mo Bros and Mo Sistas’ registering to

participate. Locally R4,9 million was raised for this project, while

globally the campaign raised over R1,025 billion through

856 000 registrations from 14 countries. Funds raised are

allocated towards our survivorship and research programmes.

Enjoy a Cuppa

Changing the face of Men’s Health -

Movember

st

429 golf clubs participated in all nine provinces

28 000 men and 5 400 women took part

R2 467 343 raised towards CANSA service

Sanlam Cancer Challengeby Numbers

34

Schick supported the 2011/12 campaign as the major partner,

providing the newly launched Schick Hydro 5 razor to all Mo

Bros and Sistas who raised over R100 for the campaign - as well

as sponsoring a win-a-trip prize to Mombasa valued at R60 000.

Other sponsors included Kulula.com. Celebrities joined in the

fun – rugby players, artists, singers such Jack Parow, DJs, TV

presenters, athletes, and cancer survivors. Ross Skeate

(ex-Sharks rugby player) shaved his moustache live on the SABC

3 Expresso show in support of CANSA.

This was first time that South Africa had enjoyed the full tier

website which provided Mo Bros with greater functionality in

developing their own personal Mo Space pages, create teams

and networks and follow their success in fundraising from a

leader board which tracked live donations.

Partnering with CANSA has the potential to be highly beneficial.

Matched-giving programmes involving employees and their

participation in our national and other projects, as well as cause-

related partnerships, can be a source of opportunity, innovation

and competitive advantage. Partnership benefits are based on

the significance of being associated with a trusted and long-

standing NPO in the industry - offering sound governance

features, a well-known national footprint, comprehensive

wellness programmes and interactive community focussed

projects.

It was the turn of the Bidvest Wanderers stadium to go pink on

19 November 2011 during the third day's play of the second

cricket test between South Africa and Australia. The Bidvest

Group, in association with Cricket South Africa and the Gauteng

Cricket Board, partnered with CANSA and the McGrath

Foundation of Australia to raise awareness of breast cancer.

Bidvest donated R20 for every ticket purchased (R10 towards

CANSA and R10 towards the McGrath Foundation). Cricket fans

came to the stadium in their numbers, dressed in pink to show

their support. Our mobile health unit and staff were present,

offering free health advice and screenings. We also manned

‘sprayathon’ stations, spraying hair pink to raise additional

funds.

Partnerships in Action

Cricket goes pink!

Almost R415 000 was generated for CANSA. A fundraising

launch breakfast took place on 15 November, hosted by Bidvest

CEO, Brian Joffe, and was attended by cricket legends

Allan Donald (former Proteas fast bowler) as well as former

Australian opening batsman, Justin Langer. The Bidvest Wits

Football team also got behind the campaign by playing in pink

against SuperSport United (29 October) as well as against

Orlando Pirates (19 November).

The second CANSA Corporate Golf Day took place at the

Serengeti Golf Club during February 2012. MC was Dave

Ussendorff, golfing personality, with Hugh Bladen, world

famous rugby commentator as the guest speaker. We used the

opportunity to promote our Balanced Lifestyle campaign. This

event raised around R133 680.

Another exciting annual event that CANSA utilises to promote

our Balanced Lifestyle campaign is the Midmar Mile swimming

race in KZN. The 2012 race was held on 11-12 February and

Chad le Clos - nowWorld Record Holder and Olympian Gold and

Silver Medallist, and Ambassador for CANSA - thrilled the

crowds by being available to sign autographs.

In celebration of CANSA’s 80th anniversary, we presented the

annual art exhibition at the Pretoria Art Museum in Arcadia

during February 2012 with well-known art curator, Cecile

Loedolff, as the guest speaker. Besides raising awareness of our

80th anniversary, the art generated income for CANSA through

the sale of the items. The exhibition included symbolic and

mythological landscapes, figures and portraits of the

internationally acclaimed painter and graphic artist, Judith

Mason. Works of Diane Victor, renowned in South Africa and

overseas for her printmaking, were also on show. Other South

African artists who participated include Zuanda Badenhorst,

Annalize Bauker-Roos, Retha Buitendagh, Marthinus Höll, Mart

Leeuwner and Nic Sithole.

Swinging for CANSA

Swimming for CANSA

Visual Arts

35

Kauai brand ambassador Roxy Louwenjoying the Upbeet Berry smoothie - R2from the purchase of every smoothie wasdonated to CANSA

Cause-related partnersIn order to touch the lives of every South African, we aim to have

involvement, awareness and interaction in every aspect of the

consumer's daily life. Through our cause-related partners,

customers interact with our brand when they buy stationery,

purchase a book, style their hair or select which jewellery piece

to buy. Our consumer-orientated partnership programme

assists in raising funds and awareness for all CANSA initiatives

and programmes. Cause-related partnerships help improve

brand recognition, perception and create a competitive edge

within the consumer market. It further encourages positive

media coverage and increased customer loyalty.

CANSA is grateful to all our cause-related partners of 2012 :

Rexel, ghd, Great Lengths, Pentel, USABCO (Addis), Life is a

Garden, Honey, Diane Carmichael, 2CTelecoms, Fisher

brands, Kauai, Polo and Finesse magazine.

CANSA deeply appreciates the support and engagement of

all our partners and donors who have contributed to our

cause:

The Giving Organisation • City Lodge

Charities Aid Foundation • TheTrust

GreaterGood SA • Altron

Vodacom Foundation • ABSA Foundation

MTN Foundation • Finesse Project 'Hoop’

Southern Sun • RoundTable

Lions - ADS 24 • Steward and Lloyds

Steward and Lloyds • Capital Hotel School

Hollard • Nivea

MSC Sports • Makro

Pick n Pay • CitizenWatches

Dis-Chem • Pringle of Scotland

The Golfers Club • Global Golf

Industrial Development Corporation

Airports Company South Africa (ACSA)

Telkom • ER24

36

Nomsa (Marketing for Pentel)Sue Janse van Rensburg (CEO CANSA),Ted Shinoda (MD Pentel),Munnik Marais (Head: Business Development CANSA)& Gary Shrive (National Sales Manager Pentel)

OurPeople

Achievement of Employment Equity ratio

targets

How important is diversity?

Not only do we need to adhere to legislation regarding diversity

and equity, but just as cancer has no boundaries and affects all

people, we serve a diverse base of people, in terms of race,

gender, age, religion, and culture. Therefore CANSA needs to be

mindful of the importance of diversity when we employ staff

and volunteers ensuring that the needs of all communities are

met.

Emphasis is placed on the achievement of the set employee

equity ratio targets. The current equity targets within CANSA

are 50% employees of colour and 30% management of colour

(Level C3, D, E and F).

Strategic Objective

HUMAN RESOURCES

To optimise our human capital through

diversity, a sustainable knowledge base,

leadership and a high performance

culture

38

201153%

3%

16%

28%

2012

On 31 March 2012 we had 364 staff with a 50%

employment equity ratio. This ratio is currently on target

with a 2.62% improvement from the previous year.

50%

2%

12%

36%

Coloured Indian WhiteBlack

Employee Equity status at31 March 2011 vs 2012

Improvement of employment equity ratio targets with

emphasis on integration and diversity

High performance focus with emphasis on leadership

development and efficiency

Maintenance of a zero-tolerance culture in terms of poor

performance and misconduct

Establishment of a structured recruitment process to

determine suitability and potential

Reduction in staff turnover from 26.4% in the previous year

to 24.5% in the last year

Establishment of operations Human Resources Risk

Committee to identify and manage major associated risks

What weachieved

Managerial equity status at 31 March 2012Unfortunately the managerial equity status is below target and

EXCO has committed to the strict adherence of a recently

established policy to promote equity. White appointments are

only to be authorised by the CEO on motivation by senior

management and the appropriate directorate (COO or CFO). If

any senior white person, reporting directly to the CEO, is to be

appointed, motivation will be submitted to Remuneration

Committee (REMCO) for consideration. A full report on the

equity status is to be submitted to REMCO on a quarterly basis.

Currently at level 5, CANSA is striving to become a level 4 BBBEE

contributor to enhance value-add corporate partnerships. As

80% of CANSA’s service is rendered in disadvantaged

communities, CANSA is fully committed to transformation to

reflect the natural demographics of our workforce in the

communities that we serve.

201274.8%

25.2%

WhiteEE

10%

20%

30%

40%

50%

60%

70%

80%

0%

APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR

Staff Turnover 2011/2012

Staff turnover in the last year was reduced from 26.4% to 24.5%.

This compares favourably to the average turnover of 26 – 30% commonly

experienced within medium to large sized service or care NGO’s.

39

High performance cultureWe place high emphasis on training and development to

promote a high performance culture. Middle and senior

management training took place during December at the third

and final phase of our three-year organisational development

workshop called '1 000 Day’ Journey. Emphasis was placed on

high performance sales and management training, as well as

social media implementation. Regional Managers further

received training in Industrial Relations management, effective

recruitment and selection, and management in general.

With the adoption of a Zero Tolerance culture, consequence

management is strictly implemented with emphasis on poor

performance and misconduct. In the last financial year, nine

people were dismissed based on fraud, gross misconduct and

non-performance these were mainly exposed through internal

audit and management processes.

CANSA employees are exceptional people. Their commitment

towards the bigger cause, despite the challenges faced, speaks

of effort and dedication.

Talent management - we are strengthening our talent pool

with applicable training programmes to improve the needed

skills within the different levels of employment. Focussing on

resource optimisation and skills development, we take into

account the requirements and existing needs within the

organisation.

The Skills Development Plan for CANSA staff in 2012 will

include:

Interpersonal skills

Project management

Solution-focused thinking (problem solving, innovative

thinking)

Presentation and public speaking skills

Financial training for non-financial managers

High performance sales training

Coach, grow and retain talent

StaffTurnover

Retention of staff remains a challenge,

with 120 exits for the last financial year,

although 2% lower than the previous

year. The high staff turnover noticed in

the first 18 months of employment

remains a big concern - mainly due to

difficulties in adjusting to the non-

profit work environment often

associated with poor performance as

well as resigning for better packages in

the corporate sector. The latter is

evident especially from the sixth

month onwards when the pension

deduction becomes effective and net

pay is less.

Creating a safer environment to work

Fair labour practices

Partnerships to promote a safe space

CANSA wishes to ensure a safe physical workplace in

compliance with the Occupational Health and Safety Act. We

also recognise the importance of employee entitlement to fair

labour practice, including the right to dignity and privacy to

promote a safe emotional environment within the workplace.

A range of policies and procedures affirm CANSA’s commitment

in recognising an employee’s rights. Poor performance is

managed and addressed in accordance with disciplinary code

and corrective actions are always introduced prior to

disciplinary actions.

Makrosafe Holdings, a consultancy company, as a market leader

in the implementation and administration of Health and Safety

in the workplace, accepted CANSA as their Corporate Social

Investment (CSI) partner. As of 2011 they render professional

assistance free of charge to us ensuring a safe workplace for our

employees and visiting public on our premises. The value of

this service from Makrosafe is estimated at R600 000 a year.

GOLDWINNERS

40

Celebrating PerformanceEvery year CANSA employees receive awards based on their

contributions that extend beyond the normal course of business

– we give recognition to their commitment and success so that

it may inspire others.

Client Service: Lucy Balona

Employee of the Year: Karel Solomons (Outstanding

Performance – National Office)

CEO’s Innovation Award: Braam van Reenen

Patient Service: Adele Da Silva

CANSA Care Home: Mkhuhla Care Home

Team Work: Michelle Goddard East London

Support Service: Drice Rossouw

Sustainability: Felicity Philander

Most Improved Province: North West Limpopo

Best Performing Province: Western Cape

Leadership Awards: Junior – Carel de Bruin and Senior -

Dorothy du Plooy

The Road AheadThe key focus areas for the next financial year:

Appointment of Head: Human Resources as this

position became vacant as of February 2012

Establish and implement a Skills Development Plan

Improving our current status as a B-BBEE

contributor to that of level 4

Implementation of a new cost effective payroll

and HR software programme to enhance

automation and self-service

Adherence to the CANSA employment equity

control measures regarding new appointments

Further streamlining of the recruitment process to

build a stronger recruitment capability

Improved talent management and succession

planning

Ensuring a safe work place.