Annual Plan 2012-13

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AnnualPlan12-13_FINALWEB_14Nov2012

Annual Plan

2012 – 2013

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TABLE OF CONTENTS

1. INTRODUCTION……………………………………………………………………………….. 3

2. ACHIEVEMENTS……………………………………………………………………………….. 4

3. STRENGTHS AND WEAKNESSES……………………………………………………………... 5

4. REVIEW AND DISCUSSION…………………………………………………………………... 6

5. TARGETS………………………………………………………………………………………… 10

6.

SCOTTISH SWIMMING MEMBERSHIP BENEFITS…………………………………………….

13

7. FINANCIAL PROFILE…………………………………………………………………………... 14

8. CONCLUSION…………………………………………………………………………………. 17

9. APPENDICES

9.1

9.2

9.3

ACHIEVEMENTS IN DETAIL 2011-2012……………………………………………….

SWOT ANALYSIS IN FULL 2011-2012………………………………………………….

REVIEW AND DISCUSSION IN DETAIL 2011–2012………………………………...

18

23

25

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1. INTRODUCTION

Welcome to the Scottish Swimming Annual Plan 2012–2013, the document that reviews our

performance during 2011-2012 and looks ahead to 2012–2013. The Annual Plan sits within the

framework outlined in the Scottish Swimming Corporate Plan which runs from 2006 to 2014. Our

Corporate Plan considers the Scottish Government’s document ‘Reaching Higher’,

sportscotland’s Corporate Plan, the British Swimming Strategic Plan and the Scottish

Government’s strategy for healthy living.

The review captures our progress against the seventh year of our corporate plan and

demonstrates strong improvement in a number of critical areas for our governing body.

About Us

As the national governing body for swimming in Scotland, Scottish Swimming represents our

clubs, swim schools, aquatic disciplines, and thousands of talented and committed volunteers

across the entire swimmer pathway from development and participation through to

performance.

Our vision is to ensure that everyone can swim.

Swimming is the sport for all – the sport for life. Our strategy is to take advantage of the natural

inclusiveness of our sport, developing quality initiatives that help people enjoy swimming to their

full potential no matter which aquatic activity they pursue. Our key areas of business are as

follows:

Development – to improve the delivery of swimming in Scotland through the

development of learn to swim, school swimming, clubs, participation programmes,

volunteers, teachers and coaches and community partnerships

Performance – to improve the performance results of Scottish swimmers through better

coaching and education, supported by our continuously evolving performance

programme.

Services – to lead a cutting edge organisation that supports and promotes our

participation, development and performance initiatives, including the attraction of

resources to invest in our sport

Partnership Working

Scottish Swimming continues to work closely in partnership with sportscotland across the athlete

pathway, with the governing body also receiving tremendous financial support from the

national agency for sport. Sponsorship continues to be strong through on-going partnerships

with Scottish Gas (principal partner), Kellogg’s and Speedo (official partners). InterContinental

Hotels Group (IHG) is our official hotel provider.

Our partnership work with the University of Stirling, the Aberdeen Sports Village and all local

authorities, councils, leisure trusts, and pool providers continues to be critical. “Winning

Students”, Scotland's national sports scholarship scheme for student athletes, continues to be a

success for our swimmers pursuing both a higher education as well as fulfilling their swimming

ambitions. Scottish Swimming thanks all of its partners for their support.

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Scottish Swimming is building on the growing popularity of aquatics and the opportunity of

having the Commonwealth Games in Glasgow in 2014 to strengthen our existing networks and

to establish new partnerships with suppliers, sponsors and the media. The Olympic Games in

London have proven a great opportunity to promote the sport, identify key communications

contacts, maximise media coverage and improve the visibility of swimming to the public. The

aim is to cover the range of our pathway using the popularity of performance athletes to

nurture our partnerships. With Hannah Miley being an ambassador for two key sponsors,

Scottish Gas and Kellogg’s, we are also working with partners to add a distinctive Scottish side

to their marketing and communications activities.

2. ACHIEVEMENTS

Scottish Swimming offers congratulations to the athletes and coaches who have achieved

tremendous competitive success during 2011–2012. We are delighted to promote the

professional nature of our governing body and the professional nature of our sport more

generally. The highlight achievements from 2011–2012 are featured below with the full list of

successes outlined in Appendix 9.1:

Swimming

1 Silver Medal at the Olympics London 2012 and a New British Record Holder at 200

Breast

6 Scottish swimmers selected to represent Team GB at the Olympics:

o Hannah Miley (Garioch) 200 IM, 400 IM, 4 x 200 free Relay

o David Carry (British Gas ITC Stockport) 400 Free, 4 x 200 Free Relay

o Michael Jamieson (Bath ITC/University of Edinburgh) 100 Breast, 200 Breast, 4 x 100

Medley Relay

o Robbie Renwick (City of Glasgow Swim Team) 200 Free, 400 Free, 4 x 200 Free

Relay

o Caitlin McClatchey (Loughborough University) 200 Free, 4 x 200 Free, 4 x 100 Free

o Craig Benson (Warrender Baths Club) 100 Breast, 4 x 100 Medley Relay (Heat)

5 Scottish Swimmers picked for European Juniors (18% of the team)

o Craig Benson (Warrender Baths Club) Bronze 100 Breast, Bronze 4 x 100 Medley

Relay, 5th 50 Breast

o Ross Murdoch (West Dunbartonshire) Silver 200 Breast, Silver 50 Breast, 6th 100

Breast

o Charlotte McKenzie (FIRST) 8th 50 Back, 6th 200 Back, Bronze 4 x 100 Medley Relay

o Stephen Milne (Perth City) 8th 200 Free, 8th 400 Free, 8th 4 x 100 Free Relay, 4th 4 x

200 Free Relay

o Lucinda Campbell (Windsor) 8th 5km Open Water

6 Scottish Swimmers on the British Swimming World Class Podium (15% of the

programme)

3 Scottish Swimmers on British Swimming World Class Development (7% of the

programme)

Disability Swimming

1 Bronze medal at the London 2012 Paralympics in the S12 100m Fly.

5 Scottish Swimmers picked for London 2012 Paralympics (11% of the team)

o Jim Anderson – S2 50m Free, S2 100m Free & S2 50m Back

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o Sean Fraser – S8 50m Free, S8 100m Free, S8 100m Back & S8 100m Fly

o Craig Rodgie – S14 200m Free & S14 100m Back

o James Clegg – S12 50m Free, S12 100m Free & S12 100m Fly

o Andrew Mullen – S5 50m Free, S5 50m Back & S5 50m Fly

3 Disability athletes on British Swimming World Class Podium (9% of the programme)

1 Disability athlete on British Swimming World Class Development (7% of the

programme)

1 Disability athlete on British Swimming World Class Talent (5%)

Open Water

Dutch National Championships - Stephen Waterhouse Gold Men’s Open 5K and

Men’s Open 10K; Ishbel Rodger Gold Women’s Open 10K; and Camilla Hattersley

Gold Women’s Junior 5K.

French National Championships - Rebecca Smith Gold 5K (16-17 yrs) and Gold

Camilla Hattersley 10K (16-17 yrs).

Diving

Junior European Championship - Grace Reid Gold in the 3m synchronised Diving,

Silver in the 3m Individual.

National Age Groups - Amber Foster Bronze in Group C 3m girls.

Water Polo

Portobello wins the British Water Polo Championship.

Louise Fox selected for the Junior GB Squad.

3. STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS

We highlight below the strengths, weaknesses, opportunities, and threats reviewed at the end

of 2011. The full list of strengths, weaknesses, opportunities and threats can be found in

Appendix 9.2.

Strengths

Swimming as a sport: inclusive for men and

women, all ages, all abilities and all

aquatic interests. A growing presence in

the area of participation and an impressive

evolution of our integrated disability/able

bodied performance development

pathway.

Opportunities

Commercialisation of swimming in

Scotland – participation investment, swim

schools, awards, merchandise sponsorship,

education and training. A governing body

that can train and qualify a considerable

population and support employability in

the aquatic and water fitness arena.

Weaknesses

Harnessing the people power necessary to

deliver our ambitious plans, engaging

effectively with graduate students,

apprenticeship programmes while ensuring

quality of contribution.

Threats

A challenging economic climate where

Local Authorities are under financial strain

resulting in potential loss of support for

swimming and reduced pool availability. A

climate where leisure trusts are under

pressure to generate income, potentially

out-pricing clubs at the detriment of long

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term sports development.

4. REVIEW AND DISCUSSION

In reviewing 2011–2012, we have had a strong year with all but one of our headline targets

having been achieved. This exceeds our performance against targets from the earlier years of

our plan. As we evolve as a governing body, we recognise more and more the importance of

influencing the work of our partners, particularly local authority councils and leisure trusts. When

it comes to our development work, we have matured from specific outcomes with individuals,

to measuring the number of partnerships working effectively and the number of local authorities

adopting our programmes and our recommended best practice. We believe this more

strategic angle will, in turn, delivers more powerful results with the population and our members

at large.

A detailed review of the following key areas is captured in appendix 9.3, with a focus below on

the three key measures: membership, teacher and coach education and performance.

4.1 Participation – Our Just Add Water participation programme: it is on track with new

income, political support and a growing team of three full time staff.

4.2 Membership – Over the past 12 months membership has continued to grow, despite

there having been a significant increase in fees (now fixed for four years). The longer

term trend over the past 10 years has been one of steady growth from just over 14,000 to

over 19,000, a net average growth of 500 members per year for 10 years.

o Membership numbers include Swimming, Disciplines, Teachers & Coaches, Officials and Volunteers.

o At the end of 2003, our membership totaled 16,749. At the end of 2012, the numbers registered were

19,338.

o During 2010/11 our membership totaled +20,000, higher than this past year. Scottish Swimming

moved to a two-tier structure in 2011 which saw some of our clubs move to Swim School status and

hence the drop in membership. Our target for 2012/13 is to grow the membership to 20,000 for the

end of 2013 and with capacity in our clubs we aim to work across club committees, the regional

managers, our membership team and marketing to drive interest and follow up in our sport.

Figure 1

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o Registered members do not include individual swim school participants, children learning to swim

through our national programme, or individuals that have gone through our Just Add Water

participation programmes.

4.3 Learn To Swim – Our Learn to Swim programme and our Kellogg’s sponsored awards

(badges and certificates): these have experienced exceptional growth with the added

focus provided by a national business manager and the future appears bright.

4.4 Club Development – We celebrate a strong engagement between our 160 Scottish clubs

and swiMark. We believe our members continue to value the local support of our

regional managers.

4.5 Education – Quality teachers and coaches: we benefit from a growing income stream in

this area and are delighted with the show of support for licensing to ensure quality of

delivery.

0

200

400

600

800

1000

1200

2002/03 2006/07 2011/12

ASA & UKCC Level 3

ASA &UKCC Level 2

ASA & UKCC Level 1

o 2002/03 shows the number of teaches and coaches taking up the ASA (English Swimming)

qualification with the numbers peaking in 2004/05 before declining. This decline is captured in the

figures presented during 2006/07.

o The UKCC qualification was introduced in 2007/08 and has seen the number of candidates taking up

this qualification increase year on year.

4.6 Partnerships Between Clubs – Partnerships with clubs, pool operators and other partners

have helped to deliver more full time paid coaches than ever before. We progress with

a model of professional coaching to drive performance development and performance.

4.7 Performance - The strong success of swimming at the Melbourne and Delhi

Commonwealth Games and at the London Olympic Games demonstrated that Scots

can perform and win medals on the international stage.

We relished the challenge of the Delhi 2010 Games as a “building” meet, and the

opportunity of the London Games where Scots flourished as part of Team GB, including

an Olympic Sliver medal from Michael Jamieson. Despite certain highlights from the

Scots, the results of Team GB in the pool at Olympics were, on the whole, under target.

Figure 2

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We are participating in a review process to examine reasons for these results and are

mindful of the impact on our investment portfolio should UK Sport reduce its allocation to

British Swimming for the next quad cycle.

The London Paralympics enjoyed more substantial success, only one medal shy of the

Team GB target. Scottish representation on the team and team staff was strong and we

were delighted with James Clegg’s wonderful bronze medal.

We now turn to the Glasgow Commonwealth Games. We believe our approach for

supporting a range of athletes to reach the top 15 in the world, 2 per nation (2PN), is

delivering the long term, sustainable outcomes we aim to achieve.

o Figure 2 compares number of Scottish athletes making Team GB with the number of swimmers in

the World Top 15 (2 per nation) in that particular year.

o The graph shows a positive upward trend from 1992 to 2012 of the World Top 15 (2 per nation).

This significant increase has been maintained since 1992.

o It appears the positive upward trend in rankings follows the positive trend in selections for Team

GB. The exception is 2008 which could be an issue relating to suits.

o The target of 6 – 8 Scots in the World Top 15 (2 per nation) is our headline target and we believe

it continues to be a relevant marker to help ensure a positive selection of Scottish numbers at

each Olympic Games.

4.8 The Scottish Swimming Brand – Our corporate identity, sub brands, and social media: we

have made huge strides during 2011-12 and continue to progress, leading the way for

Scottish sport in delivering a strong e-focussed strategy with a small budget.

4.9 Facilities – Local, regional and national facilities for our sport: the revised priority list is

under consultation and we celebrate a massive investment in our sporting infrastructure

over the last 3 years.

Underpinning Measures

Behind our headline targets, the management team reviews progress against a number of

underpinning measures – measures that create the base required for excellence in our areas of

Figure 3

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focus. These measures are discussed on a regular basis by the management team with issues

being raised at Board level. The measures include areas such as:

The number of clubs with a level 2 licensed coach

Satisfaction survey results for volunteers, staff and other key groups

The number of young volunteers

The number of athletes, and the number of performance/performance development

coaches who have athletes at each level of our pathway

The turnover of the Association and our reserves

Governance

In the area of governance, we continue to strive for best practice, appreciating that unless our

structure is professionally managed, we cannot provide the framework for our members and

partners to flourish. While up to date job descriptions, ongoing website developments and

more modern financial processes may not steal headlines, we believe they are essential and

pride ourselves in their ongoing progress.

Equity

Importantly, a measure on equity is also featured in our plans with the target to progress

through the sportscotland approved Equity Standard at the intermediate level. While we had

originally intended for this to be achieved for September 2011, it was in fact delivered in August

2012, with Scottish Swimming being the first governing body in Scotland to secure this status.

Discipline Plans

While only the summary targets for the disciplines are presented, each of the disciplines’ annual

plans are reviewed and discussed by the team and the Board at their September meeting at

the same time as the Annual Plan and future budgets are agreed.

There are exciting developments with diving and a partnership between Edinburgh Leisure,

British Swimming and Scottish Swimming to fund and support a Performance Development

Coach, bringing to life the leading diving facility at the Royal Commonwealth Pool. As a

whole, our disciplines persist with their development but face a number of challenges along the

way. We continue to work in partnership to identify effective strategies for engaging and

progressing against plans.

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5. TARGETS

In the following section, we set out our progress against headline targets for 2011 – 2012 and the

targets set for 2012 – 2013.

5.1 HEADLINE TARGETS: REPORTING 2011-2012

Targets 2011-2012 Achieved/Not Achieved

1. A participation strategy to get more people swimming for health, fitness and fun, measured by

7500 New active adults (45+) through the effective implementation of

swimfit, aquazumba and aquahost

Achieved

32 local authorities implementing phase one of the Top Up Programme

as part of the drive to ensure that every child can swim 25m

Achieved

32 LAs ran Top Up I.

£420k for Top Up II.

59 “young people who are not in education, employment or training”

completing both an aquatics qualification (ex, UKCC level 1 swimming

teaching) and securing a work placement through our swimming

leadership programme

Not Achieved

22 secured with 2 courses

of 12 planned before

end of year – Total: 46

2. Learn to swim programme development and growth, measured by

28 swim schools/local authorities/leisure trusts using SS learn to swim

framework

Achieved

18 local authorities or leisure trusts with Award Agreements Achieved

17 as @ 28 August 2012

with 2 in the pipeline.

3. Club development, measured by the number of clubs accredited to swiMark and the growth of our

members, volunteers and active teachers and coaches

60 swiMark accredited clubs Achieved

60 as @ 28 August 2012

19000 Members Achieved

19,338

5000 Volunteers Achieved

5175 as @ end of June

2012

1500 Active (licensed) teachers and coaches Achieved

1507 to date including

re-licencing for many

4. Local partnerships between Scottish Swimming, each local authority, and the club(s) in their area,

measured by

16 local partnership agreements in place Achieved

16 as @ end of June 2012

22 full-time paid coaches in position involving Scottish Swimming

investment (11 PDC, 11 Centre )

Achieved

31 (25 PDCs + 6 PCs) as @

end of June 2012

5. Support for youth and senior performance programme athletes, coaches and performance

centres/home programmes, measured by

6 – core target / 8 – stretch target Scots attaining top 15 in the world (2

per nation), measured at the time of the London 2012 Olympic team

selections

Achieved

Renwick, Carry, Miley,

McClatchey, Benson,

Jamieson

A 4th place finish on the swimming medal table at the 2014 Games; 5

medals in swimming with a 6th in disability swimming and a 7th in the

disciplines

TBC in 2014

3 Athletes on the GB Paralympic Team Achieved

Total -5: Anderson,

Clegg, Fraser, Mullen,

Rodgie

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5.2 DISCIPLINE SUMMARY TARGETS: REPORTING 2011-2012

The following core targets have been agreed by the disciplines of diving, synchro and water

polo and the summary is captured below. Each discipline has also been reported upon

separately in consultation with the management team and Board. Given the achievement

rate against targets, and our collective learning on what is realistic and relevant for the

disciplines, we are undertaking a planning review as captured in section 5.4 for the targets next

year.

Core Discipline Development Targets (diving, synchro, water polo)

2011-2012

Achieved/Not Achieved

Updated in August

595 Scottish Swimming members Achieved 623

25 clubs and discipline sections within swimming clubs Not achieved 23

154 qualified coaches and their highest level of qualification Not achieved L1 – 511

L2 – 14

L3 - 1

154 qualified technical officials and their highest level of qualification Not achieved

SCT 28

GBT 62

Referees 453

Recorders 2

Judges 2

Basic Assessors 4

Advanced Assessors 4

471 participants in Scottish National events Achieved 5064

100 participants in British Championship events Achieved 110

14 athletes selected for the sportscotland Institute of Sport (SIS) Not achieved 1

1 Includes 6 qualified L1 Coaches that no longer coach or reside in Scotland, and a further 13 have not completed

their Unit 1 and 3.

2 Refers to the number of Water Polo officials that went through the Scottish courses in 2010 and 2011 but have not

been registered with BS. BS is aware of this and we are working with them to resolve this issue.

3 There are 12 Referees who have completed the course with exams still to be graded.

4 Water polo was only able to provide an estimate number of participants against this target.

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5.3 HEADLINE TARGETS FOR 2012-2013

Headline Targets 2012-2013 Achieved/Not Achieved

1. A healthy living strategy to get more people swimming for health, fitness and fun, measured by

12 Local authorities delivering Scottish Swimming’s early Years

programme

14 Local authorities delivering Scottish Swimming’s Active Adult

programme

20 Local authorities delivering Scottish Swimming’s School Swimming

programme (Triple S)

59 “young people who are not in education, employment or training”

completing both an aquatics qualification (ex, UKCC level 1 swimming

teaching) and securing a work placement through our swimming

leadership programme

2. Learn to swim programme development and growth, measured by

30 swim schools/local authorities/leisure trusts using SS learn to swim

framework

20 local authorities or leisure trusts with Award Agreements

3. Club development, measured by the number of clubs accredited to swiMark and the growth of our

members, volunteers and active teachers and coaches

80 swiMark accredited clubs

20,000 Members

5200 Volunteers

1600 Active (licensed) teachers and coaches

4. Local partnerships between Scottish Swimming, each local authority, and the club(s) in their area,

measured by

18 local partnership agreements in place

32 full-time paid coaches throughout Scotland

(7 PC & 12 PDCs supported by SS investment)

5. Support for youth and senior performance programme athletes, coaches and performance

centres/home programmes, measured by

6 – core target / 8 – stretch target Scots attaining top 15 in the world (2

per nation), measured at the time of the 2016 Olympic Games (and

annually each Summer for reference with a target of 4 for 2013)

A 4th place finish on the swimming medal table at the 2014

Commonwealth Games; 5 medals in swimming with a 6th in disability

swimming and a 7th in the disciplines

5.4 DISCIPLINE SUMMARY TARGETS FOR 2012-2013

In agreement with the discipline chairs, further planning will take place to review the format of

the annual plans and set new targets for the years ahead. We are also revising the planning

process with additional time for strategy.

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6. SCOTTISH SWIMMING MEMBERSHIP BENEFITS

Scottish Swimming offers a variety of services, of which the effective delivery is critical to

supporting the sport of swimming in Scotland and realising our goals and vision.

Membership Benefits Summary:

Members – club support, education and training, competition, insurance

Partners - swimming development expertise from learn to swim to leisure to podium

Clubs, Swim Schools and their Members

Professionally qualified and licensed tutor workforce providing high quality coaches and teachers

with up to date training and techniques

An aquatics education system, with teacher/coach qualifications on the national qualifications

framework

A teacher/coach licensing system designed to promote good practise and high standards of

teaching and coaching

A menu of CPD training options for teachers, coaches and volunteers

National Governing Body representation on a variety of influential platforms

Access to UKCC courses through bursaries designed to assist with course fees

Commitment to support all clubs and swim schools to gain a quality assurance certificate

Development of club volunteers through training and support

Participation in ‘Club Rewards Scheme’ through sponsorship money and National Raffle

Free advertising for club and swim school recruitment

Vastly subsidised rate for a 50m training facility at the National Swimming Academy

Progressive programmes to follow for discipline development

Leadership in supporting clubs and Swim Schools in all areas concerning child protection

Insurance and free legal advice via a helpline

General

A structured AGM providing members with a say on how Scottish Swimming is run

Discounts on Speedo merchandise at National events

Administrative support and advice for clubs and disciplines, along with an information service

providing corporate, development and performance updates

Performance

Support for Councils, leisure trusts, other pool operators and clubs wishing to come together for

improved partnerships focused on coaching, water management and pool access

Partnership funding for performance development coaches

Financial support for team camps, squad kit and athletes

Progressive swimmer pathway for talented athletes and coaches to follow

World class events providing national representation opportunities for athletes and their coaches

(able bodied and disabled)

A series of competitive events for all disciplines at all levels

Scottish Swimming also works closely with Partners and Stakeholders providing support in facility

development and guidance in pool management.

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7. FINANCIAL PROFILE

Our projected turnover for the period 2011-12 is £2.6M. The accounts for the year ending 31st

October 2012 have not yet been finalised, however early indications suggest that this target will

be exceeded. Members also supported our proposal for fixed fees over a four year period, part

of our strategy for long term stability and for securing additional funds totalling £250k to support

our four year London/Glasgow performance plan. Our target (£40k) for 2010-11 was achieved

with a surplus target for 2011-12 set at £100k. This target also looks set to be achieved. Thus far,

£140k will have been secured towards this plan with £100k reinvested during 2011-12 to support

the London Olympic Games. The remaining £110k will be secured and re-invested over the

next two years.

The projected turnover anticipated for the year ahead for 2012-2013 is circa £2.8M. Several

key features for next year include:

A £1.3M investment from sportscotland; continues to an “in-principle” fixed investment

with additional investment allocated to support Participation, Top Up and UKCC Level 1

Bursaries.

The appointment of a Marketing Developing Manager leading on a communications

strategy and proactively raising the profile of our sport through media and PR in the

build up to Glasgow 2014. It is anticipated that this new post will help deliver new

sponsorship leads and commercial opportunities.

The Participation Team will continue focusing on increasing our revenue through the

development of new training and resource products sold to Local Authorities and leisure

trusts.

Our Awards Scheme will see record sales with an anticipated £150k target set for 2012-

13. This is an area that has grown significantly over the past ten years producing on

average an annual growth rate of 20% year on year.

Investment to support a smooth transition from Integra to Nemisys Online membership

system (OMS) which will be rolled out to clubs in March 2013.

The number of candidates taking up Level UKCC 1, 2 & 3 continues to grow impacting

on our income generation targets. Candidates taking our courses are committed to our

sport and are continuing along the Education Pathway. A new UKCC Level 4 Coaching

Swimming has been added to this pathway.

Alongside our recent financial growth and success, we remain focused on the challenge of

securing the investment needed to meet the growing costs for delivering our ambitious plans for

the future.

On the pages that follow, we have outlined our projected income and expenditure for 2012-

2013 directed towards our three business areas; Development, Performance and Services.

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FINANCIAL PROFILE CONTINUED

Projected Income

1. Membership Income £525,000

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PROJECTED INCOME 2012-13

2. sportscotland Grants £1,383,750

- Strong Partners/Regional Staff £362,000

- Strong Partners Programme £28,000

- Coaching Staff £57,000

- Coaching Programme £100,750

- Performance Staff £353,000

- Performance Programme £351,000

3. Other External Grants/Areas of Investment £194,283

- Kelloggs £60,000

- British Swimming & British Disability £51,000

- Comic Relief £35,000

- University of Stirling £26,000

- Other External Partners £22,283

4. UKCC & CPD £225,500

5. Sponsorship – British Gas & Speedo £160,500

6. Scottish Swimming Awards £150,000

7. Competition & Training £147,500

8. Fundraising & Bank Interest £65,200

9. Merchandise £21,800

£2,873,533

10. Reserves Released/Ring-fenced to support 2012-131 £88,000 Total Projected Income for 2012-13 £2,961,533

1 The Board of Directors approved the release of retained reserves to support 1 x Marketing & Development Officer, 1 x PT Finance Officer and 1 x PT

Discipline Development Officer (Masters). It is anticipated that this will be a short term measure until we grow our income through commercial

opportunities and sponsorship leads.

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FINANCIAL PROFILE CONTINUED

Projected Expenditure 2012-2013

PROJECTED EXPENDITURE 2012-13

Development

Performance

Services

Development £966,007

- Staffing £483,007

- UKCC & CPD £163,000

- Healthy Living Products £100,300

- Products & Services £86,000

- Discipline Support £75,450

- Club Development £39,250

- Initiatives Supported from Retained Reserves £16,000

- Committee Expenses £3,000

Performance £1,230,848

- Staffing/Coaches £296,532

- Performance Programmes £399,070

- Athlete Training & Competition Costs £359,600

- Performance Coaching & Development Prog £172,646


Services £732,896

- Staffing £328,496

- National Swimming Academy £161,200

- Initiatives Supported from Retained Reserves £72,000

- Marketing & Communications £57,500

- Products & Services £45,000


- General Overheads £30,000

Projected Costs of the Annual Plan £2,929,750

Projected Scottish Swimming Income £2,873,533

Deficit for Year -£56,217

Release of Ring-Fenced Reserves £88,000

Projected Surplus Generated2 £31,783

2 Projected surplus is showing a shortfall totalling £18,218 against our surplus target which for 2012-13 is £50k

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8. CONCLUSION

It is our hope that this document, alongside the Corporate Plan for 2006-2014 offers a sense of

Scottish Swimming’s achievements over the last year, while offering a clear picture of our

intended plans for 2012–2013. The team at Scottish Swimming are ready to tackle the

challenges for the year ahead and look forward to reporting to partners and members on a

successful 2012-2013.

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9. APPENDICES

9.1 ACHIEVEMENTS – Main Highlights 2011-12

SWIMMING:

9.1.1 Records achieved through the season;

British Records Broken: 3

Scottish National Records Broken: 71 - 43 individual, 11 Team, 17 Club (+ASA)

Scottish Age Group Records Broken: 158

BRITISH RECORDS

Michael Jamieson (Bath ITC/Edinburgh Uni) 200 Breaststroke Long Course (2.08.98)



SCOTTISH RECORDS

Charlotte MacKenzie (FIRST) Scottish Senior & Junior Record (SC) 50 Back (28.43)

Emily Jones (Garioch) Scottish Junior Record (SC) 100 Breast (1:09.04)

Joshua Booth (Millfield) Scottish Junior Record (SC) 100 Back (56.58)

Mark Szaranek (Carnegie) Scottish Junior Record (SC) 50 Fly (25.13)

Mark Szaranek (Carnegie) Scottish Junior Record (SC) 200 IM (2:03.02)


Mark Szaranek (Carnegie) Scottish Junior Record (SC) 100 Fly (55.54)

Joshua Booth (Millfield) Scottish Junior Record (SC) 50 Back (25.97)

National Junior Relay Record (SC) East District Team 4 x 50 Medley Relay (2:01.02)

Fiona Donnelly (Nova Centurion) Scottish Junior Record (SC) 400 Free (4:13.47)

Hannah Miley (Garioch) Scottish Senior Record (SC) 400 Free (4:01.46)

Charlotte MacKenzie (FIRST) Scottish Junior Record (SC) 100 Back (1:01.24)


Emily Jones (Garioch) Scottish Junior Record (SC) 100 IM (1:03.00)

Emily Jones (Garioch) Scottish Junior Record (SC) 200 IM (2:14.13)

Hannah Miley (Garioch) Scottish Senior Record (SC) 800 Free (8:23.12)

Mark Szaranek (Carnegie) Scottish Junior Record (SC) 100 IM (57.34)

Mark Szaranek (Carnegie Scottish Junior Record (SC) 400 IM (4:24.24)

National Junior & Club Junior Relay Records (SC) FIRST Female 4 x 50 Free (1:47.80)

National Junior & Club Junior Relay Records (SC) East Lothian Swim Team Female 4 x

100 Free (3:55.44) & 4 x 50 Medley (2:00.43)

National Junior & Club Junior Relay Records (SC) Carnegie Male 4 x 50 Free (1:38.18), 4 x

100 Free (3:33.03) 4 x 50 Medley (1:48.61)

Club Relay Record (LC) Edinburgh University Female 4 x 100 Free (3:54.71)

Robbie Renwick (City of Glasgow) Scottish Senior Record (LC) 400 Free (3:46.73)

Craig Benson (Warrender Baths Club) Scottish Senior (LC) 100 Breast (1:00.47)

Richard Schafers (Edinburgh University) Scottish Senior Record (SC) 50 Free (21.98)

Page 19 of 32


Edinburgh University Scottish Female Club Senior Relay Record (SC) 4 x 50 Free (1:44.49)

National Junior & Club Junior Relay Record (LC) East Lothian Swim Team Female 4 x 100

Free (4:01.14)

Club Junior Relay Record (LC East Lothian Swim Team Female 4 x 100 Medley (4:27.66)

Lucinda Campbell (Windsor) Scottish Junior Record (LC) 800 Free (8:51.61)

National & Club Relay Record (LC) Edinburgh University Female 4 x 50 Medley (2:00.36)


Medley (2:03.09)


Free (1:50.45)

Club Relay Record (LC) Edinburgh University 4 x 200 Free (8:26.81)

Craig Bowman (Carnegie) Scottish Junior Record (LC) 50 Fly (25.82)

Craig Bowman (Carnegie) Scottish Junior Record (LC) 100 Fly (56.30)

Jack Ness COAST) Scottish Junior Record (LC) 50 Back (27.69)

Kathryn Johnstone (Edinburgh Univ) Scottish Senior Record (LC) 50 Breast (31.69)

Jack Ness (COAST) Scottish Junior Record (LC) 50 Back (27.09)

Kathryn Johnstone (Edinburgh Univ) Scottish Senior Record (LC) 50 Breast (31.48)

Club Relay Record (LC) Edinburgh University Female 4 x 100 Free (3:50.91)

Club Rely Record (LC) Edinburgh University Female 4 x 200 Free (8:24.39)

National Junior Relay Record (LC) FIRST Female 4 x 200 Free (LC) (8:49.74)

National Junior Relay Record (LC) East Lothian Swim Team Female 4 x 200 Free (8:44.31)

Ross Murdoch (West Dunbartonshire) Scottish Senior Record (LC) 50 Breast (28.06)

Charlotte McKenzie (FIRST) Scottish Senior Record (LC) 100 Back (1:02.50)

Charlotte McKenzie (FIRST) Scottish Senior Record (LC) 100 Back (1:02.34)

Charlotte McKenzie (FIRST) Scottish Junior Record (LC) 200 Back (2:14.35

Jordan Hughes (North Ayrshire) Scottish Junior Record (LC) 100 Free (52.00)

Suleman Butt (Aberdeen SC) Scottish Junior Record (LC) 200 Free (1:53.34)

Craig Benson (Warrender Baths Club) Scottish Senior Record (LC) 100 Breast (1:00.04)

Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 100 Breast (59.89)

Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 200 Breast

(2.08.98)


(2.08.20)


(2.07.43)

BRITISH AGE GROUP RECORDS

Craig Benson (Warrender Baths Club) British Age Group Record (LC) 17yrs 100 Breast

(1:00.47)


(2:15.67)

Ross Murdoch (West Dunbartonshire) British Age Group Record (LC) 18yrs 50 Breast

(28.18)

Ross Murdoch (West Dunbartonshire) British Age Group Record 18yrs 50 Breast (28.06)

Jordan Hughes (North Ayrshire) British Age Group Record (LC) 15yrs 100 Free (52.00)

Suleman Butt (Aberdeen SC) British Age Group Record 14yrs (LC) 200 Free (1:53.34)

Mark Szaranek (Carnegie) British Age Group Record (LC) 16yrs 100 Fly (55.17)


(1:00.04) Ross Murdoch (West Dunbartonshire) British Age Group Record (LC) 18yrs 50 Breast (28.06)

Page 20 of 32


9.1.2 Major Competitions through the season

Commonwealth Youth Games, 9th – 11th September (Isle of Man)

Charlotte MacKenzie (FIRST) Bronze 50 Back, 5th 100 back, 5th 200 Back, 13th 200 IM, 9th 100

Fly, 4th Medley Relay, 4th 4 x 100 Free Relay

Kirstin McKinley (Milngavie & Bearsden) 13th 50 Free, 7th 100 free, 6th 200 Free, 4th 4 x 100

Free Relay, 4th 4 x 100 medley Relay, Bronze 4 x 200 Free Relay

Fiona Donnelly (Nova Centurion) 8th 200 Free (h), 400 free 5th, 6th 800 Free, 5th 50 Fly,

Bronze 400 IM, Bronze 4 x 200 Free Relay, 4th 4 x 100 free Relay, 4th 4 x 100 Medley Relay

Emily Jones (Garioch) Bronze 100 Breast, 6th 200 Breast, 6th 200 Fly (h), 4th 200 IM, Bronze

400 IM, 4th 4 x 100 Free Relay, Bronze 4 x 200 Free Relay, 4th 4 x 100 Medley Relay

Rachael Sharples (East Lothian) 11th 50 Fly, 11th 100 Fly, 7th 200 Fly, Bronze 4 x 200 Free

Relay

Joshua Booth (Millfield) 11th 50 Back, 6th 100 Back, 6th 200 Back, 9th 50 Fly, 14th 100 Fly, Silver

4 x 100 Medley Relay

Craig Benson (Warrender Baths Club) Gold 50 Breast, Gold 100 Breast, Gold 200 Breast,

4th 200 IM, 5th 4 x 100 free Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay

Gareth Mills (City of Leeds) 6th 200 Fly (h), 5th 4 x 100 Free Relay, 4th 4 x 200 Free Relay

Alastair Stirling (City of Glasgow) 7th 50 free, Bronze 100 Free, 6th 200 Free, 5th 4 x 100 free

Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay

Mark Szaranek (Carnegie) 5th 50 Fly, 7th 100 Fly, 8th 200 Fly (heat), Bronze 200 IM, 4th 400

IM, 5th 4 x 100 Free Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay

LEN European Short Course Championships, 8th – 11th December Dec (Szczecin, POL)

3 Scottish swimmers selected to represent Great Britain:

Hannah Miley (Garioch) Silver 400 IM, Bronze 200 IM, 5th 400 Free, 13th 200 Breast

Michael Jamieson (Bath ITC) Bronze 200 Breast, 8th 100 Breast

Jak Scott (Stirling/Stirling ITC) 46th 200 Free, 56th 100 Free

LEN European Long Course Championships, 21st - 27th May (Debrecen)

Robbie Renwick (City of Glasgow) 8th 200 Free, 4th 400 Free

Michael Jamieson (Bath ITC/Edinburgh University) 12th 200 Breast

LEN European Junior Championships, 4th – 8th July (Antwerp)

4 Scottish swimmers selected to represent Great Britain:

Craig Benson (Warrender Baths Club) Bronze 100 Breast, Bronze 4 x 100 Medley Relay,

5th 50 Breast

Ross Murdoch (West Dunbartonshire) Silver 200 Breast, Silver 50 Breast, 6th 100 Breast

Charlotte Mackenzie (FIRST) 8th 50 Back, 15th 100 Back, 6th 200 Back, 21st 100 Fly, Silver 4 x

100 Medley Relay

Stephen Milne (Perth City) 8th 200 Free, 33rd 100 Free, 8th 400 Free, 13th 1500 Free, 8th 4 x

100 Free Relay, 4th 4 x 200 Free Relay

LEN European Junior Open Water Championships, 13th - 15th July (Kocaeli, Turkey)

Lucy Campbell (Windsor) 6th 5km

Page 21 of 32


LEN European Junior Diving Championships, 1st – 5th July (Belgrade)

Grace Reid (Edinburgh Diving Club) Gold 3m Synchronised Springboard, Silver 3m

Springboard, 5TH 1m Springboard,

James Heatley (Edinburgh Diving Club) 18th 1m Springboard

Olympic Games, 28th July – 9th August, (London)

6 Scottish swimmers selected to represent GB:

Hannah Miley (Garioch) 5th 400 IM, 7th 200 IM, 5th 4 x 200 Free Relay

David Carry (British Gas ITC Stockport) 7th 400 Free, 6th 4 x 200 Free Relay

Michael Jamieson (Bath ITC/University of Edinburgh) Silver 200 Breast, 9th 100 Breast, 4th 4 x

100 Medley Relay (Final only)

Robbie Renwick (City of Glasgow Swim Team) 6th 200 Free, 10th 400 Free, 6th 4 x 200 Free

Relay

Caitlin McClatchey (Loughborough University) 7th 200 Free, 4th 4 x 200 Free Relay, 5th 4 x

100 Free Relay

Craig Benson (Warrender Baths Club) 14th 100 Breast, 4th 4 x 100 Medley Relay (Heat

Only)

DISABILITY SWIMMING:

Meet: London 2012 Paralympic Games August 30th – September 8th

One bronze medal in the S12 100m Fly – James Clegg (East Lothian Swim Team)

Five Scottish Swimmers qualified for TeamGB – Jim Anderson (Stirling Swimming),

Sean Fraser (Warrender Baths/Manchester HPC), Craig Rodgie (Edinburgh

University), James Clegg (East Lothian Swim Team) & Andrew Mullen (REN96)

Jim Anderson - S2 50m Freestyle

S2 100m Freestyle

S2 50m Backstroke

Sean Fraser - S8 50m Freestyle

S8 100m Freestyle

S8 100m Backstroke

S8 100m Butterfly

Craig Rodgie - S14 200m Freestyle

S14 100m Backstroke

James Clegg - S12 50m Freestyle

S12 100m Freestyle

S12 100m Butterfly

Andrew Mullen - S5 50m Freestyle

S5 50m Backstroke

S5 50m Butterfly

OPEN WATER

Dutch National Championships (August 2011)

o Stephen Waterhouse -1st Men’s Open 5K

o Stephen Waterhouse – 1st Men’s Open 10K

o Ishbel Rodger – 1st Women’s Open 10K

o Camilla Hattersley – 1st Women’s Junior 5K

Page 22 of 32


French National Championships (June 2012)

o Camilla Hattersley 1st Women’s 16-17 yrs. 10K

o Rebecca Smith -1st Women’s 16-17 yrs. 5K

ASA National Youth Championships (July 2012)

o Mark Deans – 1st Men’s 17-18 yrs. 2K

DIVING

Junior European Championships

o Grace Reid 1st 3m synchronised diving;

o Grace Reid 2nd 3m individual

Junior European Championships

o James Heatly and Grace Reid selected for the GB team international in

Dresden

National Age Groups

o Amber Foster 3rd 3m girls group C

Celtic Cup

o A team of 18 divers (10 divers from Edinburgh Diving Club, 5 from Ayr and 3 from

Dundee) competed and won the Celtic Cup.

o Edinburgh Diving Club has attained Divemark accreditation.

WATER POLO

Portobello wins the British Water Polo Championship.

Louise Fox selected for the Junior GB Squad.

Page 23 of 32


9.2 SWOT IN FULL: 2011-2012

We highlight below the strengths, weaknesses, opportunities, and threats reviewed at the end

of 2011. The identified summary SWOTs are in italics.

STRENGTHS

Swimming as a sport: inclusive for men and women, all ages, all abilities and all aquatic

interests. A growing presence in the area of participation and an impressive evolution of our

integrated disability/able bodied performance development pathway.

Stronger/more efficient/better reputation than other governing bodies in Scotland and well

respected by the Scottish Government, sportscotland and external partners.

Committed, experienced staff with a passion for excellence and good volunteer base.

Scottish Government and Comic Relief funding for participation with school swimming now

on the political landscape.

National reach through regional managers and facilities to develop the complete swimmer

pathway for clubs, swim schools and partners and raising the profile of the governing body.

The development of our 50m pool network.

UKCC/CPD/Licensing with 1200 licensed swimming teachers and coaches.

Awards Scheme delivering positive revenue moving forward.

Innovative programme in Stirling for both disabled and able bodied swimmers.

Performance – A London 2012 Olympic Medallist including International representation at

the Olympic Games, Paralympic Games and European Juniors.

A stable financial position in a difficult economic climate. Working in partnership with

sportscotland, we secured a £1.2M grant for 2011-12.

Growing communication, PR, profile, and TV coverage.

WEAKNESSES

Harnessing the people power necessary to deliver our ambitious plans, engaging effectively

with graduate students, apprenticeship programmes while ensuring quality of contribution.

Reliance on local authorities/leisure trusts/universities to maintain swimming pool buildings

and associated fixtures; lack of influence on pool owners and lack of affordable access.

Ineffective engagement with the disciplines in the development process and lack of a more

effective means for supporting the disciplines in the implementation of their plans.

25% of Primary School Leavers cannot swim.

OPPORTUNITIES

Commercialisation of swimming in Scotland – participation investment, swim schools,

awards, merchandise sponsorship, education and training. A governing body that can train

and qualify a considerable population and support employability in the aquatic and water

fitness arena.

A chance to move to online membership.

The promotion of Scottish Swimming as a dynamic, innovative, and successful sport in

Scotland and in Britain off the back of the London Olympic Games.

Commercialisation of swimming in Scotland – participation funding, swim schools, awards,

merchandise sponsorship and education and training.

Page 24 of 32


Political interest in volunteerism and localism which Scottish Swimming can build on.

Growth of the sport through active usage of social media: Facebook, Twitter and YouTube.

Sustainable sports development off the back of the Olympics and Commonwealth Games.

Legacy off the back of Glasgow 2015 IPC European Championships.

Access agreements in the new pools developing the performance agenda in Aberdeen,

Edinburgh and Glasgow.

New relationships with members and key partners; changing perceptions.

THREATS

A challenging economic climate where Local Authorities are under financial strain resulting

in potential loss of support for swimming and reduced pool availability. A climate where

leisure trusts are under pressure to generate income, potentially out-pricing clubs at the

detriment of long term sports development.

Risk of financial cuts beyond 2014.

Talented athletes leaving the sport.

Closure of pools throughout Scotland and an aging and declining stock of swimming pools.

A reduction in diving boards and diving pools through health and safety concerns and cost.

The challenges of bringing together the membership and the leadership of the sport as we

continued to modernise and prepare for the long term growth and success of our sport.

Page 25 of 32


9.3 REVIEW AND DISCUSSION IN DETAIL: 2011-2012

In reviewing 2011–2012, we have had a strong year with all but one of our headline targets

having been achieved. This exceeds our performance against targets from the earlier years of

our plan.

Key areas and discussion are outlined below:

9.3.1 Participation – The Healthy Living programme evolved into the Participation Team within

the Development directorate. We created an initial team of three full-time staff to cover

the areas of Pre-school Swimming, Top Up School Swimming, Swim for Change and

Active Adults. A new strategy, building on the Just Add Water brand, has been put in

place.

We have the knowledge and infrastructure to help get more people in the pool for

leisure, health and fun. This is an important area for raising the profile of swimming in

Scotland, achieving national participation targets, better supporting hard to reach

groups, and ensuring that every child in Scotland has the ability to swim. We have

significantly grown this area with further support from the Scottish Government and

Comic Relief supporting our Swim for Change initiative.

9.3.2 Membership – Over the past 12 months membership has continued to grow, despite

there having been a significant increase in fees (now fixed for four years). The longer

term trend over the past 10 years has been one of steady growth from just over 14,000 to

over 19,000, a net average growth of 500 members per year for 10 years.

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

2001/02 2006/07 2011/12

Membership Growth 2002-12

Membership

o Membership numbers include Swimming, Disciplines, Teachers & Coaches, Officials and Volunteers.

o In 2002, our membership totaled 16,066. At the end of 2012, the numbers registered were 19,338.

o During 2010/11 our membership totaled +20,000, higher than this past year. Scottish Swimming

moved to a two-tier structure in 2011 which saw some of our clubs move to Swim School status and

hence the drop in membership. Our target for 2012/13 is to grow the membership to 20,000 for the

end of 2013 and with capacity in our clubs we aim to work across club committees, the regional

managers, our membership team and marketing to drive interest and follow up in our sport.

o Registered members do not include individual swim school participants, children learning to swim

through our national programme, or individuals that have gone through our Just Add Water

participation programmes.

Figure 1

Page 26 of 32


9.3.3 Learn To Swim – Learning to swim is at the base of the swimmer pathway. With a strong

foundation in swimming, many things are possible. Children emerging from a quality

programme will have the confidence to join a club, swim for fun, or join one of our

disciplines. The current “Top Up” programme is complementing this area. As we

approach phase two of the initiative, a significant majority of local authorities are signed

up to take part, allowing the learn to swim movement to gain momentum.

Growth of the Scottish Swimming learn to swim programme and awards scheme

(badges and certificates) ensures promotion of a best practice model for swimmer

development while also offering a vehicle for generating income to reinvest back into

the sport. The growth in the income has been significant over the last 10 years.

-£20,000

£0

£20,000

£40,000

£60,000

£80,000

£100,000

£120,000

£140,000

£160,000

£180,000

2001/02 2006/07 2011/12

Surplus/Loss -£11,086 £10,368 £40,759

Turnover £50,253 £61,838 £127,239

£

Awards Growth 2002-12

o From 2001 to 2006, the Awards Scheme ran at a loss year on year.

o The Awards financial position changed significantly from 2006/07 onwards, moving from a reported

deficit position to a healthy surplus. This trend has continued steadily to this current financial year

and looks set to continue for the foreseeable future.

o Sales from the Awards Scheme continue to grow, with a 30% increase in the surplus compared to

last year.

9.3.4 Club Development – Scottish Swimming was founded in 1888 as an association of clubs.

While the governing body has grown and modernised over the years, expanding its remit

to support swim schools and participation initiatives, we have not forgotten our roots.

Clubs remain our core membership group, investing in the governing body through

membership fees and supporting a quality experience for interested athletes wishing to

progress in their discipline.

We believe that strong clubs can offer local communities a vibrant focus for volunteer

and athlete development, essential for creating lifelong participants and local and

national heroes. Our aim is to continue to strengthen our existing network of clubs rather

than create new clubs. Towards this aim, we are committed to improving the quality of

the local club experience by focusing on getting more clubs signed up to and achieving

swiMark and swiMark plus club accreditation.

Figure 2

Page 27 of 32


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2001/02 2006/07 2011/12

SwiMark Growth 2002-2012

SwiMark +

SwiMark

Sign up to SwiMark

Affiliation

o The number of clubs that are affiliated has remained static over the past 10 years; 161 to 168.

o The real change is in relation to the number of clubs that have signed up to SwiMark; 8 in 2002 which

increased significantly to 113 in 2012.

o Out of the 113 clubs that have signed up to SwiMark, we had 60 clubs achieving SwiMark in 2012

compared to 2 in 2002. Regular improvements to the programme to ensure it is more practical and

the Regional Managers are accredited for this transformation.

9.3.5 Education – Quality teachers and coaches are central to the development of a strong

and robust swimming infrastructure in Scotland. If UKCC qualifications are about

ensuring that minimum industry standards are met, then teacher/coach licencing is

about encouraging the highest standards of delivery.

0

200

400

600

800

1000

1200

2001/02 2006/07 2011/12

Past 10 Years (ASA & UKCC)

ASA & UKCC Level 3

ASA &UKCC Level 2

ASA & UKCC Level 1

o 2001/02 shows the number of teaches and coaches taking up the ASA qualification with the

numbers peaking in 2004/05 before declining. This decline is captured in the figures presented

during 2006/07.

o The introduction of UKCC qualification was introduced in 2007/08 and has seen the number of

candidates taking up this qualification increase year on year.

Figure 3

Figure 4

Page 28 of 32


The number of teachers and coaches achieving UKCC qualifications is critical.

Importantly, now that this area is led in Scotland by Scottish Swimming, the income that

UKCC has generated for the governing body is also essential.

In addition to the numbers achieving UKCC qualifications, there continues to be an

upward trend in the number of teachers and coaches being awarded a Scottish

Swimming teacher or coach licence. This scheme is a voluntary one.

£0

£50,000

£100,000

£150,000

£200,000

£250,000

ASA & UKCC Income 2002-12

ASA

UKCC

o During the period 2003 through to 2007, income was based on a profit share agreement between the

ASA and Scottish Swimming, with a total of £67k over 5 years going to Scottish Swimming.

o The introduction of UKCC qualification in 2007 and the negotiations with home countries to deliver the

programme within Scotland saw a significant increase to the income that was generated for our

governing body in this area.

o Since the introduction of UKCC, income has increased to £203k in 2011/12. Over the past five years,

there has been £914k of income to Scottish Swimming from running UKCC.

o The income generated through the delivery of UKCC over the past five years has been re-invested back

into the Education pathway.

o This programme is constantly evolving with the introduction of a new UKCC Level 4 coaching

certification.

9.3.6 Partnerships Between Clubs - Scottish Swimming can play a powerful facilitation role in

bringing together clubs, pool operators and other partners to share challenges and

opportunities in developing swimming within a local area. With the Regional Swimming

Development Managers providing a resource on the ground to meet with partners and

share guidance on facility development, facility access, water management, club

development, and performance development coaching, we can build these

partnerships and make better use of our limited water, bringing together strong swimmers

in a training unit supported by a full-time paid coach who can provide strong local

leadership.

Figure 5

Page 29 of 32


0

5

10

15

20

25

30

35

2001/02 2006/07 2011/12

Investment Towards Performance Coaching 2002-12

Performance DevelopmentCoaches

Performance Coaches

o Over the past ten years Scottish Swimming has invested directly and indirectly towards performance

coaching with c£648k being been invested to support our Performance Development Coaches and

Performance Coaches in Scotland. o Over the past 10 years there has been a significant increase in the number of performance

development coaches in local communities, an increase from 10 to 31.

o The number of performance development coaches (based in Glasgow, Edinburgh, Stirling) shows an

increase marginally from 10 – 25.

o It is anticipated that a further £289k of investment will be released to continue to support this

partnership through to 2014 with discussions also underway about 2014 onward.

9.3.7 Performance - The tremendous success of swimming at the Melbourne and Delhi

Commonwealth Games and at the London Games demonstrated that Scots can

compete and win on the international stage.

While Scotland faces health challenges over the coming years, with participation targets

being critical for sportscotland and government success, we cannot lose sight of the

belief that comes from seeing one of our own succeed at the highest level. With 2014 on

the horizon, we do not want to disappoint. We continue to support our talented athletes

through technical input allied to a full range of services provided by experts from the

sportscotland Institute Network. This support also extends to supporting the daily training

environments, national camps and international competition opportunities.

We relished the challenge of the Delhi 2010 Games as a “building” meet, and the

opportunity of the London Games where Scots flourished as part of Team GB, including

an Olympic Silver medal from Michael Jamieson. Despite certain highlights from the

Scots, the results of Team GB in the pool at Olympics were, on the whole, under target.

We are participating in a review process to examine reasons for these results and are

mindful of the impact on our investment portfolio should UK Sport reduce its allocation to

British Swimming for the next quad cycle.

The London Paralympics enjoyed more substantial success, only one medal shy of the

Team GB target. Scottish representation on the team and team staff was strong and we

were delighted with James Clegg’s wonderful bronze medal.

We now turn to the Glasgow Commonwealth Games. We believe our approach for

supporting a range of athletes to reach the top 15 in the world, 2 per nation (2PN), is

delivering the long term, sustainable outcomes we aim to achieve.

Figure 6

Page 30 of 32


o This graph shows the trends in numbers of Scottish athletes making Team GB over the past 24 years

and the level of performance using finalists.

o The past three Olympics show strong, consistent representation, with 6 or more making the Olympic

Team.

o The upward trend when examining the finalists, having grown since 2000, shows further consistency

of performance at the Olympics.

o With the exception of 2000 (2 representatives, 2 finalists), 2012 has the best ratio of representatives to

finalists – those who made the team were swimming to make the final where they had an

opportunity to medal.

o For London 2012, 5 out of 6 Scottish swimmers competed in finals (83%) compared to the overall

Team GB trend - 23 out of 43 swimmers (53%).

o Much more detailed analysis takes place after each major games, outlining comparisons between

Scottish, British and other nations.

o This graph compares number of Scottish athletes making Team GB with the number of swimmers in

the World Top 15 (2 per nation) in that particular year.

o The graph shows a positive upward trend from 1992 to 2012 of the World Top 15 (2 per nation). This

significant increase has been maintained since 1992.

o It appears the positive upward trend in rankings follows the positive trend in selections for Team GB.

The exception is 2008 which could be an issue relating to suits.

o The target of 6 – 8 Scots in the World Top 15 (2 per nation) is our headline target and we believe it

continues to be a relevant marker to help ensure a positive selection of Scottish numbers at each

Olympic Games.

Figure 7

Figure 8

Page 31 of 32


9.3.8 The Scottish Swimming Brand - In 2005 Scottish Swimming re-launched its corporate

brand, introducing the ‘making waves’ logo. Consistent individual logos for each of the

disciplines were developed and a number of sub-brands were introduced:

The sub-brands have been developed to represent particular areas of business including

the Just Add Water strand (under which our participation programmes sit), the Kellogg’s

Awards Scheme incorporating the highly popular characters Splish and Splash, and during

this year, the new TEAM Brand for performance kit. In a further step, the key elements of

the TEAM brand have been the basis for developing a merchandise range which we

hope to promote during 2012-2013:

During 2011/12, Scottish Swimming has begun to create consistent and innovative visual

identities for branding our key activities including the Scottish Gas National

Championships and discipline events, the Grand Prix Series, Back A Rising Star, the

Awards Ceremony and the Performance and Participation Conference. Developing

individual identities reflects the need for targeting individual groups more specifically, but

is also an opportunity to use synergies between events and represent our partners

effectively.

Quality communication is central to building our brand. Keeping the website as the

heart of our marketing activities, we now also use other electronic focussed social media

channels to diversify the interaction. We aim to provide members and partners with

Figure 9

Figure 10

Figure 11

Page 32 of 32


various opportunities to share our content, while at the same time interacting with

Scottish Swimming online. Channels like Flickr for photos, Soundcloud for live interviews,

YouTube for videos, Twitter for news, and Facebook for news/links have multiplied the

contact interested parties online, while the website has still attracted a good number of

visitors. With social media now taking a dominant role in individual communication, we

see this as an essential service for our members, as well as a great opportunity to

generate attention and income.

9.3.9 Facilities

Since the publication of Scottish Swimming’s second Facilities Strategy 2009-14 in

October 2009, the top 3 priorities for facilities developments are all currently being met

with funding support from sportscotland. Over the past six years, sportscotland has

contributed £21.65m to leverage £263m invested into swimming pools throughout

Scotland. This significant investment will result in a network of seven training and

competition 50m pools in key locations throughout Scotland by 2014. During the last

year, we updated our set of priorities for facilities development based on enhancing a

network of regional (8 lane x 25m pools with 20m learn to swim/warm up pool) training

and competition facilities.

£21.65M

£263M

sportscotland

LA/Leisure Trust/PoolProviders

o sportscotland investment has been fundamental in leveraging £263M towards swimming pools in

Scotland.

Figure 12

Documents

Annual Plan 2012-13