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Annual Activity Report AR-2015

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Page 1: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just

Desvern

wwwamatimmocat 934803400

infoamatimmocat

3 | Page

S u m m a r y

What Are We Page 4

History ndash Vision ndash Mission ndash Values

Where Are We Page 4

Offices

Who Are We Page 5

Governing Bodies ndash Staff ndash Training

Turnover Page 6

Invoicing ndash Investments

Structure Page 7

Internal Services and Accountancy ndash Quality

Business Areas Patrimonial Page 8

Rentals and Wealth Management

Administration of Owners Associations

Business Areas Commercial Page 10

Standard ndash Luxury ndash New Builts

Business Areas Consultant Page 14

Investments ndash Town Planning ndash Legal ndash Tax ndash Wealth Management

Marketing Page 15

Advertising Branding

PR Events ndash Society ndash We are News

Presented by

Immaculada Amat

Joana Amat

April 2015 Date

In the present market it is more important than ever

that

we should put ourselves in our customerrsquos shoes

understand their needs

and give them

tangible proof of our full trajectory

as a company and as a group of professionals

Therefore every year

we make a balance of the work done

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

4 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

To be sure in advising a customer

experience and capacity are essential for

giving a true comparison derived from the

companyrsquos own experience

We are in the capital of Catalonia and in

the main residential towns around

Barcelona

A m a t W h a t A r e W e

We are a family real estate business founded in 1948 with 68 years of experience behind us and now

managed by the second and third family generation

V i s i o n

We want to be recognised by customers and society as a different estate agency our company does not

have to be a good company but rather one that is unique

M i s s i o n

Our mission is to advise and manage our customersrsquo assets within the framework of absolute

professionalism and honesty using innovation and technology to give the best possible service with a high

degree of customisation

V a l u e s

Long-term vision therefore

We maintain a stable team of professionals

We have a commitment to ongoing training

We seek repeat customers and recommendations

Principle of consistency

Between what we say and what we do

Between what we are and what we transmit

Commitment to innovation

Implementation of new services

Implementation of new processes

Technologically advanced

Professionalism

Customisation

Legal security

Economic security

Social commitment

Policies of family conciliation

Search for customised solutions for different situations of

present needs

A m a t W h e r e A r e W e

O f f i c e s

Office of 250 m2

in Barcelona

Offices in Sant Cugat del Valleacutes Valldoreix and Centre 325 m2

Office in Sant Just Desvern 1000 m2

(Corporate Headquarters)

Our customers are around the world

We are local experts with an international projection

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

5 | Page

A m a t W h o A r e W e

A company founded in 1948 by Joan Amat

Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow

Present Board of Directors formed by the members of the family in the company Led by the second-

generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat

Nadia Massagueacute Amat and Martina Homedes Amat

S t a f f

At the end of 2014 our staff was formed by 63 professionals

We are a team of professionals with great transmission of knowledge and experience by the company

dedicated to customer needs and a history marked by the genre

T r a i n i n g

All of the departments have undergone monthly internal training in relation to the respective areas given

by the heads of department and management

The following external training has also been given

lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF

lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators

Association

lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association

Urban development seminars ndash given at the APCE

Business program ndash given at EADA

Official skills raising for Owners Associations Administration ndash a course given at the Administrators

Association

lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association

lsquoProject and Procedure Managementrsquo ndash a course given in TAAF

lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual

lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher

There are no small roles just small actors

Together and supporting each other we go far

We have grown and are still a coherent team

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

6 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t T u r n o v e r

I n v o i c i n g

Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year

and an improvement on the largest invoicing achieved in the years before the economic crisis

I n v e s t m e n t s

The investments in 2014 were the following

Creation of new brand AMATLUXURY ndash Barcelona Real Estate

Creation of new real estate web site wwwAmatLuxurycom

Creation of new 20 spaces for this market segment

Intended especially for the luxury commercial real estate market

Development of new mailing application

To improve the speed and efficient management of the requests for commercial information

Development of new telephone application

To improve direct and customised customer attention

To give a high-quality professional service

One has to have innovation creative technological and social

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

7 | Page

A m a t S t r u c t u r e

I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y

For a company focused on customer service it is essential that the BackOffice should work like clockwork

that the processes should be as automated as possible that the terms should be met and that the

possibility of errors is minimal This is all an obsession for Amat

D A T A 2 0 1 4

Q u a l i t y

Service quality is a fundamental value for Amat which is why we have always been associated with

participate in andor are members of the different sector groups

We have been official Property Administrators since 1954

We have been official Real Estate Agents since 1982

We have been registered lawyers of Barcelona since 1973

In 2000 we were the first company in our sector to achieve ISO 9002 certification

This was improved in 2003 with the present ISO 9001 in order to adapt to the new European

certification

We have been registered economists of Barcelona since 2014

D A T A 2 0 1 4

No of calls 227368

Online receptionists 45

No registers accounted 392322

No receipts processed 146473

No bills paid 37621

We have audited and certified all of the business areas of all offices

As every year the result was NO NON-CONFORMITY

with two suggested actions for improvement which are now being implemented

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8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

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Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

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A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

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A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

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Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

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A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

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Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 2: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

4 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

To be sure in advising a customer

experience and capacity are essential for

giving a true comparison derived from the

companyrsquos own experience

We are in the capital of Catalonia and in

the main residential towns around

Barcelona

A m a t W h a t A r e W e

We are a family real estate business founded in 1948 with 68 years of experience behind us and now

managed by the second and third family generation

V i s i o n

We want to be recognised by customers and society as a different estate agency our company does not

have to be a good company but rather one that is unique

M i s s i o n

Our mission is to advise and manage our customersrsquo assets within the framework of absolute

professionalism and honesty using innovation and technology to give the best possible service with a high

degree of customisation

V a l u e s

Long-term vision therefore

We maintain a stable team of professionals

We have a commitment to ongoing training

We seek repeat customers and recommendations

Principle of consistency

Between what we say and what we do

Between what we are and what we transmit

Commitment to innovation

Implementation of new services

Implementation of new processes

Technologically advanced

Professionalism

Customisation

Legal security

Economic security

Social commitment

Policies of family conciliation

Search for customised solutions for different situations of

present needs

A m a t W h e r e A r e W e

O f f i c e s

Office of 250 m2

in Barcelona

Offices in Sant Cugat del Valleacutes Valldoreix and Centre 325 m2

Office in Sant Just Desvern 1000 m2

(Corporate Headquarters)

Our customers are around the world

We are local experts with an international projection

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

5 | Page

A m a t W h o A r e W e

A company founded in 1948 by Joan Amat

Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow

Present Board of Directors formed by the members of the family in the company Led by the second-

generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat

Nadia Massagueacute Amat and Martina Homedes Amat

S t a f f

At the end of 2014 our staff was formed by 63 professionals

We are a team of professionals with great transmission of knowledge and experience by the company

dedicated to customer needs and a history marked by the genre

T r a i n i n g

All of the departments have undergone monthly internal training in relation to the respective areas given

by the heads of department and management

The following external training has also been given

lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF

lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators

Association

lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association

Urban development seminars ndash given at the APCE

Business program ndash given at EADA

Official skills raising for Owners Associations Administration ndash a course given at the Administrators

Association

lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association

lsquoProject and Procedure Managementrsquo ndash a course given in TAAF

lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual

lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher

There are no small roles just small actors

Together and supporting each other we go far

We have grown and are still a coherent team

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

6 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t T u r n o v e r

I n v o i c i n g

Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year

and an improvement on the largest invoicing achieved in the years before the economic crisis

I n v e s t m e n t s

The investments in 2014 were the following

Creation of new brand AMATLUXURY ndash Barcelona Real Estate

Creation of new real estate web site wwwAmatLuxurycom

Creation of new 20 spaces for this market segment

Intended especially for the luxury commercial real estate market

Development of new mailing application

To improve the speed and efficient management of the requests for commercial information

Development of new telephone application

To improve direct and customised customer attention

To give a high-quality professional service

One has to have innovation creative technological and social

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

7 | Page

A m a t S t r u c t u r e

I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y

For a company focused on customer service it is essential that the BackOffice should work like clockwork

that the processes should be as automated as possible that the terms should be met and that the

possibility of errors is minimal This is all an obsession for Amat

D A T A 2 0 1 4

Q u a l i t y

Service quality is a fundamental value for Amat which is why we have always been associated with

participate in andor are members of the different sector groups

We have been official Property Administrators since 1954

We have been official Real Estate Agents since 1982

We have been registered lawyers of Barcelona since 1973

In 2000 we were the first company in our sector to achieve ISO 9002 certification

This was improved in 2003 with the present ISO 9001 in order to adapt to the new European

certification

We have been registered economists of Barcelona since 2014

D A T A 2 0 1 4

No of calls 227368

Online receptionists 45

No registers accounted 392322

No receipts processed 146473

No bills paid 37621

We have audited and certified all of the business areas of all offices

As every year the result was NO NON-CONFORMITY

with two suggested actions for improvement which are now being implemented

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 3: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

5 | Page

A m a t W h o A r e W e

A company founded in 1948 by Joan Amat

Run since 1952 by Concepcioacute Amigoacute Amatrsquos widow

Present Board of Directors formed by the members of the family in the company Led by the second-

generation Immaculada Amat and Joana Amat along with the third-generation Guifreacute Homedes Amat

Nadia Massagueacute Amat and Martina Homedes Amat

S t a f f

At the end of 2014 our staff was formed by 63 professionals

We are a team of professionals with great transmission of knowledge and experience by the company

dedicated to customer needs and a history marked by the genre

T r a i n i n g

All of the departments have undergone monthly internal training in relation to the respective areas given

by the heads of department and management

The following external training has also been given

lsquoNew SEPA Regulationsrsquo ndash a course given in TAAF

lsquoHow to effectively lead Owners Associations meetingsrsquo ndash a course given at the Administrators

Association

lsquoHorizontal Property Systemrsquo ndash a course given at the Administrators Association

Urban development seminars ndash given at the APCE

Business program ndash given at EADA

Official skills raising for Owners Associations Administration ndash a course given at the Administrators

Association

lsquoThe new features of the Urban Leasehold Lawrsquo ndash a course given at the Administrators Association

lsquoProject and Procedure Managementrsquo ndash a course given in TAAF

lsquoCreative Innovation ndash a workshop given at Esade Creapolis by Innsual

lsquoWe were We are and We will bersquo ndash a talk given by Rubegraven Llop EADA teacher

There are no small roles just small actors

Together and supporting each other we go far

We have grown and are still a coherent team

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

6 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t T u r n o v e r

I n v o i c i n g

Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year

and an improvement on the largest invoicing achieved in the years before the economic crisis

I n v e s t m e n t s

The investments in 2014 were the following

Creation of new brand AMATLUXURY ndash Barcelona Real Estate

Creation of new real estate web site wwwAmatLuxurycom

Creation of new 20 spaces for this market segment

Intended especially for the luxury commercial real estate market

Development of new mailing application

To improve the speed and efficient management of the requests for commercial information

Development of new telephone application

To improve direct and customised customer attention

To give a high-quality professional service

One has to have innovation creative technological and social

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

7 | Page

A m a t S t r u c t u r e

I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y

For a company focused on customer service it is essential that the BackOffice should work like clockwork

that the processes should be as automated as possible that the terms should be met and that the

possibility of errors is minimal This is all an obsession for Amat

D A T A 2 0 1 4

Q u a l i t y

Service quality is a fundamental value for Amat which is why we have always been associated with

participate in andor are members of the different sector groups

We have been official Property Administrators since 1954

We have been official Real Estate Agents since 1982

We have been registered lawyers of Barcelona since 1973

In 2000 we were the first company in our sector to achieve ISO 9002 certification

This was improved in 2003 with the present ISO 9001 in order to adapt to the new European

certification

We have been registered economists of Barcelona since 2014

D A T A 2 0 1 4

No of calls 227368

Online receptionists 45

No registers accounted 392322

No receipts processed 146473

No bills paid 37621

We have audited and certified all of the business areas of all offices

As every year the result was NO NON-CONFORMITY

with two suggested actions for improvement which are now being implemented

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 4: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

6 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t T u r n o v e r

I n v o i c i n g

Amat In 2014 invoiced the figure of euro3914548 which was an increase of 15 over the previous year

and an improvement on the largest invoicing achieved in the years before the economic crisis

I n v e s t m e n t s

The investments in 2014 were the following

Creation of new brand AMATLUXURY ndash Barcelona Real Estate

Creation of new real estate web site wwwAmatLuxurycom

Creation of new 20 spaces for this market segment

Intended especially for the luxury commercial real estate market

Development of new mailing application

To improve the speed and efficient management of the requests for commercial information

Development of new telephone application

To improve direct and customised customer attention

To give a high-quality professional service

One has to have innovation creative technological and social

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

7 | Page

A m a t S t r u c t u r e

I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y

For a company focused on customer service it is essential that the BackOffice should work like clockwork

that the processes should be as automated as possible that the terms should be met and that the

possibility of errors is minimal This is all an obsession for Amat

D A T A 2 0 1 4

Q u a l i t y

Service quality is a fundamental value for Amat which is why we have always been associated with

participate in andor are members of the different sector groups

We have been official Property Administrators since 1954

We have been official Real Estate Agents since 1982

We have been registered lawyers of Barcelona since 1973

In 2000 we were the first company in our sector to achieve ISO 9002 certification

This was improved in 2003 with the present ISO 9001 in order to adapt to the new European

certification

We have been registered economists of Barcelona since 2014

D A T A 2 0 1 4

No of calls 227368

Online receptionists 45

No registers accounted 392322

No receipts processed 146473

No bills paid 37621

We have audited and certified all of the business areas of all offices

As every year the result was NO NON-CONFORMITY

with two suggested actions for improvement which are now being implemented

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 5: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

7 | Page

A m a t S t r u c t u r e

I n t e r n a l S e r v i c e s a n d A c c o u n t a n c y

For a company focused on customer service it is essential that the BackOffice should work like clockwork

that the processes should be as automated as possible that the terms should be met and that the

possibility of errors is minimal This is all an obsession for Amat

D A T A 2 0 1 4

Q u a l i t y

Service quality is a fundamental value for Amat which is why we have always been associated with

participate in andor are members of the different sector groups

We have been official Property Administrators since 1954

We have been official Real Estate Agents since 1982

We have been registered lawyers of Barcelona since 1973

In 2000 we were the first company in our sector to achieve ISO 9002 certification

This was improved in 2003 with the present ISO 9001 in order to adapt to the new European

certification

We have been registered economists of Barcelona since 2014

D A T A 2 0 1 4

No of calls 227368

Online receptionists 45

No registers accounted 392322

No receipts processed 146473

No bills paid 37621

We have audited and certified all of the business areas of all offices

As every year the result was NO NON-CONFORMITY

with two suggested actions for improvement which are now being implemented

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 6: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

8 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

R e n t a l s a n d W e a l t h M a n a g e m e n t

We administer real estate with full guarantees both when choosing the tenant and throughout the time of

the contract

The rental insurance is the backbone to achieving maximum profitability and ensuring its maintenance at

the same time

Our customers have a Personal Administrator who is excellently trained and has a global view of their

real estate to advise them to help them to make it profitable and to find the way to improve it

Our On-Line Service provides customers with all information in real-time at any time and from any place

and allows them to forget about document filing we are their digital filing unit for ever

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Investing in rental is the future

Department administered 4065

Contracts signed 774

Online proprietors 71

Non-payments 276

Deals made 15478

Incidents managed 3604

Creation of new department specialised in the management of large accounts

Incorporation of graphic information in customer studies

Improved efficiency in contracting supplies technological control and communication gateways with

the supplier companies

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 7: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

9 | Page

A m a t B u s i n e s s A r e a s P a t r i m o n i a l

A d m i n i s t r a t i o n o f O w n e r s A s s o c i a t i o n s

We administer the owners associations as if they were companies with 3 large areas

ECONOMIC rigorous quotes absolute control of expenditure and liquidity control of non-payment data

permanently updated and available (On-Line service)

LEGAL-TAX compliance with all existing regulations and any that might be brought in processing of

corresponding taxation (as taxpayers) conception of the association as an asset that has to be cared for

and maintained so that it does not lose value

COMMUNICATION a fluid relationship with Board and residents (essential for the good running of the

association) communication of all new developments in legal matters (basic for the responsibility of the

Chairman) mediation between residents in unavoidable incidents (a necessary job for the health of the

association and its members)

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Your home is the most valuable asset and the association too

Departments administered 13001

Online presidents 80

Non-payments 313

Deals made 51856

Incidents managed 3456

Total disappearance of paper

Our customers have their online file available

Associations reports with graphic system and comparison of last 5 years

First phase of the associations energy improvement plan

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 8: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

10 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

Our pillars

Thorough knowledge of the market in the areas where we are most represented city of Barcelona

Sant Cugat del Vallegraves Sant Just Desvern and surrounding area Preparation of quarterly market

studies

Knowledge of existing demand both in terms of types of buildings needed at all times and the economic

possibilities of the requesters and they have requirements of quality comfort and sustainability

We are aware that real estate operations condition familiesrsquo lives so our mission is to advise

accompany and assure the operations We want to make things easy and gratifying for both parties

intervening

Having a well-trained commercial team integrated in the area and in the way the company feels and

works A stimulated commercial team to help them and not to pressurise them

D A T A 2 0 1 4

We analyse the PROFILE OF THE REQUESTER-BUYER

We analyse the REPERCUSSION PRICE OF THE RENTED M2

We analyse the REPERCUSSION PRICE OF THE SOLD M2

Our challenge has always been to find the property the customer needs and to remain by their side

throughout the whole operation to ensure that they are so pleased that they recommend us

This is why for years more than 60 of our operations have come from recommendations

Commercial calls attended 37142

Commercial e-mails answered 18359

Visits made to properties 7283

Commercial team 26 professionals

Average age 44

Liberal professional 70

Need for external financing 50

Barcelona 10 eurom2

Sant Cugat 11 eurom2

Sant Just and surroundings 9 eurom2

average prices obviously there are areas where prices are higher and more affordable areas

In the city of Barcelona it is important to distinguish between districts In the residential area around the city of Barcelona we have data from 1999 which gives us

a great perspective

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 9: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

11 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash S t a n d a r d

We have a broad and diversified portfolio of over a thousand properties permanently updated

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Publication of the whole portfolio of properties (each day) on our web sites and on the principal real

estate web portals

Segmented product newsletter (monthly) for our portfolio of active requesters

Digital product selection magazine (monthly) for the whole of our database of customers contacts

collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Broad press publication (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Mailbox distribution of 100000 commercial cards in the areas of influence of our offices

Advertising OPIs in the 3 places where our offices are

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro39318500

Rental operations managed euro435185

Extension of commercial legal department

In answer to the complexity of the operations which has increased in recent years

New development of mailing application

To improve the speed and efficient answering of requests for commercial information

New 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with professionals of the sector

We talk about our surroundings

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 10: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

12 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash L u x u r y

The business line aimed particularly at the high-level real estate market

An international and multilingual (English French German Russian Swedish Chinese etc)

commercial team ready to understand and adapt to the different ways our requesters work in their

country of origin

Procedures adapted and conceived to accompany the customer in their adaptation to the new

surroundings in order to ensure their full integration We offer a large portfolio of complementary

advisory services interior decoration schools insurance sports clubs etc

We are active members of the principal international luxury real estate groups

We maintain and extend our own network of collaborating estate agencies in the countries of origin of

our main requesters Europe Russia China Arab Emirates United Kingdom USA

A D V E R T I S I N G A N D P U B L I C R E L A T I O N S

On-Line advertising Distinguished publication of this exclusive portfolio of properties

On our websites and the principal international real estate portals

Off-Line advertising

Large distribution La Vanguardiandash Revista La Torre de Barcelona

Own Revista Amat Luxury distributed by the international collaborators

Exclusive Conde Godoacute Tennis Tournament ndash Conde Godoacute Sailing Competition

Specialised The Wall Street Journal lsquoHouse of the Dayrsquo

Diario Expansioacuten lsquoCasas amp Estilo de vidarsquo

Participation in Fairs and Congresses

8th International Luxury Real Estate Symposium ndash Monaco

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

I M P R O V E M E N T S 2 0 1 4

Sale operations managed euro32151500

Creation of new distinct spaces conceived exclusively for this market

New Amat Luxury website eminently visual commercial and English as the principal language

Search aimed at the customerrsquos LIFESYLE

Video of the commented property using Drone technology

Catalogue of the property in 3 languages and with a professional photographic report

Different contact telephone attended directly in English (+34) 934 529 960

Distinguished 20 contents To communicate B2B in networks

Periodic market reports and significant sales

Interviews with international collaborators

We talk about our surroundings

This all means that the international websites often talk about us and our offer

Inclusion in MAYFAIR and extension of our own network of international collaborators

Exclusive event for customers-buyers in UNIOacuteN SUIZA (prestige jewellerrsquos in Barcelona)

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 11: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

13 | Page

A m a t B u s i n e s s A r e a s C o m m e r c i a l

C o m m e r c i a l ndash N e w B u i l t s

A business line aimed particularly at the new property real estate market

The movement in this segment in the last quarter of the year is particularly outstanding both from the point

of view of the developer starting new projects and for requesters showing greater interest

O N - L I N E A N D O F F - L I N E A D V E R T I S I N G

Outstanding and different publication on our website and principal real estate portal

Detailed advertising diptych of the development sent to interested requesters

Advertising hoarding on the site

Segmented product newsletter (monthly) for our portfolio of active requesters

Product selection Digital Magazine (monthly) sent to the whole of our database of customers

contacts collaborators over 13500 contacts

Product selection diptych (monthly) distributed to our offices

Publication in large circulation press (monthly ndash weekly) La Vanguardia - Revista Tot Sant Cugat

Participation at Fairs and Congresses

18th Barcelona Meeting Point Real Estate Show with Ponegravencia Guifreacute Homedes

6th Luxury Property Show China ndash Beijing

8th Luxury Property Show China ndash Shanghai

D A T A 2 0 1 4

We start up the commercialisation of different new developments lsquoUNDER CONSTRUCTIONrsquo

We call it lsquoExcitement is backrsquo

It implies recovering monitoring and communication procedures with customers-buyers in the

course of the construction

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 12: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

14 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t B u s i n e s s A r e a s C o n s u l t a n t

I n v e s t m e n t s

Broad and diversified portfolio of properties in which to invest with their profitability studies

D A T A 2 0 1 4

T o w n P l a n n i n g

Management of compensation boards urban plan studies land valuation and commercialisation

D A T A 2 0 1 4

L e g a l a d v i c e

Our specialisation in the legal processing of all real estate activity

D A T A 2 0 1 4

T a x a d v i c e

A new service started up in 2014 given the importance of taxation in the real estate world a service we

had long needed

We offer them globality anticipation and constant information on changes in legislation that affect taxation

and which unfortunately are many

W e a l t h M a n a g e m e n t C o n s u l t a n t s

A new service we want to offer in 2015

We have had great activity although it is not at all easy to pin down operations

When you have offer you do not have demand and vice versa

Most operations are to achieve profitability instead of generating capital gains

As had happened in previous years

The operations in which a bank or the Sareb intervened have been very long and complicated

Private land transmission to developer operations were made This had not happened since 2008

There were international funds seeking to buy land

The problem we have as a country is the little transparency and data reliability

How do you explain to the North American funds that there is no official housing sale price register

We have started a large land transformation operation

The compensation boards continue

Start of urban requalification project

In recent years and for very different reasons the operations have become more complex from a legal

viewpoint when there is no boundary problem there is a problem of surface area access or an

inheritance in 2014 we have therefore brought in a new lawyer

A lot of models related to customer real estate activity models have to be managed

Having an overall view of customersrsquo Assets helps us to manage communities of goods income

tax corporate tax etc

We offer Family Offices a modulable auditing and consultancy service depending on the needs of

each customer providing them with our Know how

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 13: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

15 | Page

A m a t M a r k e t i n g A d v e r t i s i n g

B r a n d i n g

Webs Amat more than 1250000 pages visited and 13000 visits a month

Amat Social Networks more than 2600 contacts (up 72 in the last year)

A loyal community informed each day about everything we do

By offering quality content

We gain fans and followers

Diari del Canvi newsletter (monthly) distribution to 13500 contacts a month

A database that grows every day thanks to our public relations work

Advertising hoarding Esplugues ndash Sant Just Desvern ndash Sant Cugat del Vallegraves ndash Barcelona

Advertising in mailboxes distribution of 100000 around the areas of influence of our offices

Book edition 65 years of history for Amatrsquos 65th

anniversary

Calendar 2015 distribution of 10000 to the whole of our DB

dedicated to the collaborators on Amatrsquos 65th

anniversary

We are local experts with an international projection

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 14: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

16 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t E v e n t s a n d C o n f e r e n c e s

AMATrsquos 65th anniversary celebration at La Pedrera in Barcelona The event was led by the journalist

Antoni Bassas and was closed by the Hon President of the Government of Catalonia Mr Artur Mas and

was attended by the economists Oriol Amat Miquel Puig and Elisenda Paluzie the businesspeople

Cegravesar Molins Nuria Basi and Ramon Carbonell with a poetry recital by Joan Margarit and the

collaboration of the Orquestra Fusioacute of Sant Cugat del Vallegraves and the Espai de creacioacute Carme Malaret of

Sant Just Desvern

Real estate Environment Dinners organised for 6 years every two months with an average attendance

of 35 professionals of the sector and a guest speaker to enlighten us

25 Miquel Puig Economy director article writer for the Ara newspaper active participant in

discussions on Catalunya Radio

26 Agustiacute Serra General director for territorial organisation and urban development and Carles

Sala Secretary for housing and urban improvement of the Government of Catalonia

27 Jordi Galiacute economist the principal figure of Keynesian macro economy and the founder of

Colbulllectiu Wilson Present director of the International Economy Research Centre of the UPF

28 Albert Civit architect and present manager of Urban Habitat of Barcelona City Hall

29 The Rt Hon Mr Andreu Mas Collell Minister for the Economy of the Government of Catalonia

one of the most prestigious international economists

30 Guillem Lopez Casasnovas Professor of Economics at the UPF independent adviser for the Bank of Spain and member of CAREC

Jewellery display run by the buyers of 2013 organised with the collaboration of Unioacuten Suiza Ramon

Vendrell owner

lsquoWe were We are and We will bersquo a talk by Rubegraven Llop EADA teacher

Guided tour of the Born old district for all colleagues and relatives of the company

Faithful to our spirit of maintaining

constant communication and direct contact

with our customers collaborators and contacts

we organise several events and conferences

to remain ldquoup to daterdquo

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 15: Annual Activity Report AR-2015

ANNUAL ACTIVITY REPORT ndash 2014

Find us Contact us Follow us

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

17 | Page

A m a t M a r k e t i n g P R

S o c i e t y a n d A m a t

Prize to the best business trajectory from the Barcelona Chamber of Commerce

We are members of the Board of EADA FEMCAT and FIDEM

We collaborate with the Economy Circle

We belong to the Catalan Association of Family Businesses

We take part in the lsquoBcn Mentoring Programrsquo and we attend the 4th BizBarcelona Show

We take part in the lsquoSchool and Enterprise Programrsquo ndash FemCat

We take part in the lsquoReal estate Mastersrsquo ndash UB with Gonzalo Bernardos

We take part in the 5th Alqvimia Forum lsquojoy on female leadershiprsquo ndash Pimec

We take part in the television debate on lsquocontracting young womenrsquo with Josep Cuniacute - 8 AL DIAiacute

We take part in the 7th Talking Numintec lsquoCompanies with valuesrsquo

We take part in the 1st ViaEmpresa debate lsquoAttitudes to face future challengesrsquo

We take part in the Sant Cugat Business Forum lsquoGrowing at times of crisisrsquo

We attend the 8th Conference IWEC in Stockholm

We attend the 30th

Meeting of the Economy Circle in Sitges lsquoWinning the futurersquo

We attend the 4th

Inmointer Meeting - Fiabci

We attend the Immoscopia Meeting - Colbulllegi API

We sponsor the 14

th Annual Dinner of the Real Estate Sector - Esade Alumni

We sponsor the presentation of the book lsquoWe are a nation of Europersquo by Rauumll Romeva

We sponsor the Orquestra Fusioacute of Sant Cugat

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 16: Annual Activity Report AR-2015

Patrimonial Commercial Consultant Taxation

Find us Contact us Follow us

18 | Page

Barcelona Sant Cugat amp Valldoreix Sant Just Desvern

wwwamatimmocat 934803400 infoamatimmocat

A m a t M a r k e t i n g P R

A m a t i s N e w s

They speak about us

They interview us Radio Television and national and international real estate portals

They publish our articles Local business and sector newspapers and blogs

We participate in round tables

Ciacuterculo Ecuestre ESADE Foment Treball ASODAME Radio4 UVIC

Over the years

our activity based on innovation commitment and a lot of work

sometimes puts us in the news

Local experts with international projection

Page 17: Annual Activity Report AR-2015

Local experts with international projection