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Welcome to a better Inquirer. We’re changing a lot. And nothing. Starting tomorrow, you’ll see many enhancements to The Inquirer. But while we set out to make a great newspaper greater, there’s one thing that doesn’t change — our commitment to deliver the news accurately, to bring clarity to complex issues and to serve as a watchdog for justice and fairness for all. Look what’s coming. More Local News We’ve added reporters to our local news beats in the region. So when you open the paper, you’ll see more stories from the places you live, written by some of America’s best reporters. More Up Front Check out the new content on Pages A2 and A3. Enjoy a new daily look at how we live, current trends, and the water-cooler topics you crave. And you’ll also see more informa- tional graphics that illu- minate life in intriguing and incisive ways. More Of Us. More Of You. Every day the first section will have more original Inquirer stories, about more things related to you than ever. It’s award-winning coverage you just can’t get anywhere else. But our National and World coverage is still there – in a new home, just a few pages back. More Business. More Focus. The Business section has been thoroughly upgraded for these times. Each day you’ll see a new business theme deeply explored, from Consumer Technology to Small Business, from Personal Finance to Real Estate. More From The Blogosphere Don’t have time to digest everything online? We bring you in print daily downloads from our writers’ online discussions and dia- tribes, on topics from politics to health and finding a job and more. All this and more delivered right to your home. Life today changes fast. Anewspaper that doesn’t change isn’t serving you. The Inquirer has new sections, new pages, new content ... new ways of delivering the information you told us you want. This is more than window-dressing. We’re redeploying writers, bridging the gap between online and print, reframing the conversation and, we hope, giving you even more reasons to pick up The Inquirer every day. So if you already subscribe, congratulations. And if you don’t ... what are you waiting for? For home delivery, call 800-222-2765. Or subscribe at pnionline.com/homediscount Great changes are coming to your Inquirer. Read this special wrap to learn all about them. For home delivery, call 800-222-2765. Tomorrow, a lot changes ... but nothing changes

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Page 1: Announcing a Better Inquirer

Welcome toa better Inquirer.

We’re changing a lot.And nothing.

Starting tomorrow, you’ll see many enhancements to The Inquirer.

But while we set out to make a great newspaper greater, there’s one thing that doesn’t change — our commitment to deliver

the news accurately, to bring clarity to complex issues and to serve as a watchdog for justice and fairness for all.

Look what’s coming.

More Local NewsWe’ve added reportersto our local news beatsin the region. So whenyou open the paper,you’ll see more storiesfrom the places you live,written by some ofAmerica’s bestreporters.

More Up FrontCheck out the newcontent on Pages A2and A3. Enjoy a newdaily look at how welive, current trends, andthe water-cooler topicsyou crave. And you’llalso see more informa-tional graphics that illu-minate life in intriguingand incisive ways. More Of Us. More Of You.

Every day the first section will have moreoriginal Inquirer stories, about more thingsrelated to you than ever. It’s award-winningcoverage you just can’t get anywhere else.But our National and World coverage is stillthere – in a new home, just a few pagesback.

More Business.More Focus.The Business section hasbeen thoroughly upgradedfor these times. Each dayyou’ll see a new businesstheme deeply explored,from ConsumerTechnology to SmallBusiness, from PersonalFinance to Real Estate.

More FromThe BlogosphereDon’t have time todigest everythingonline? We bring you inprint daily downloadsfrom our writers’ onlinediscussions and dia-tribes, on topics frompolitics to health andfinding a job and more.

All this and more delivered right to your home.Life today changes fast. A newspaper that doesn’t change isn’t serving you. The Inquirer has new sections, new pages, new content ... new ways of delivering the information you

told us you want. This is more than window-dressing. We’re redeploying writers, bridging the gap between online and print, reframing the

conversation and, we hope, giving you even more reasons to pick up The Inquirer every day.

So if you already subscribe, congratulations. And if you don’t ... what are you waiting for?

For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount

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Page 2: Announcing a Better Inquirer

A few months ago, the new owners ofThe Philadelphia Inquirer bestowed a greatdistinction on me by naming me its editor. It is anenormous honor to lead a newspaper that has been avibrant voice for this city and our region since 1829.

Today, I am proud to announce several signifi-cant content changes that will make the newspapereven more relevant to your life and innovative in ourapproach to delivering the news.

As the new Editor, I promise that The Inquirerwill continue delivering the news accurately, bring-ing clarity to complex issues, serving as a watchdogfor justice and fairness to all citizens of our area,and celebrating the successes of those individualsand groups working to make Philadelphia an evengreater city. Our news team is committed to provid-ing a comprehensive report of local news, features,and opinion from the city and the region, whilemaintaining our coverage of issues of the nation andthe world.

Beginning tomorrow, the paper will provide sev-eral design and content enhancements. You will seesome of the details in this wraparound. PhiladelphiaMedia Network is making a large investment instate-of-the-art technology so our reporters, photog-raphers, designers, and editors can bring you thenews in the myriad ways you expect it, includinglong-form stories, video essays and interactivegraphics in print and on philly.com.

All of these changes are aimed at one thing – toprovide you, our loyal readers, with the informationyou need to thrive in an ever more complex world. Inthe months ahead, we will add new exciting contentin other sections and on a broad array of additionalplatforms, so you can have the news the way youwant it, when you want it.

I want to know what you think about your dailynewspaper and website. I hope you will send yourthoughts to [email protected]. And thanks forreading The Inquirer.

Stan WischnowskiEditor

Announcing a better InquirerWelcome To ANew Inquirer

Starting tomorrow, you’ll see a lot of

improvements to your Inquirer.

We’re improving the first section of

the paper with a sharper focus on poli-

tics, health care, education and other

critical issues, and

enhancing our

Local News sec-

tions. You’ll discov-

er new themes for

the Business sec-

tion Monday

through Friday.

You’ll find our columnists popping up in

new places. You’ll see a fresh look to our

sections and more local reporting. You’ll

find us closing

the gap

between the

Web and print

by putting in

the paper

coverage that

has until now

only been

available

online, while enhancing our online

offerings as well.

And you’ll still get the same compre-

hensive coverage of the nation and the

world, of sports, entertainment, food,

lifestyles, and health, that you’ve come to

expect from your Inquirer.

What you won’t see is any change in

our commitment to journalism and in the

convenience of home delivery.

Changes Right Up FrontTurn past the front page and you’ll

notice something new right off the bat.

Page A2, for example, will be called

“InSights.” You won’t want to start your

day without it. Here

you’ll find columns

by Trudy Rubin,

Karen Heller and

other writers you’ve

come to know. And

there’ll be a daily

feature,

“InTheKnow,”

spotlighting how we

live, today’s trends,

and insight into

hot topics.

A3 will continue this sharp focus on

news you’ll want to read every day.

Each day will have a different theme –

Politics, Health and the Economy among

them. This will come

through both our own

news stories and

excerpts from our many

staff blogs, many of

which have only been

available online until

now. It’s our way to dis-

till the best of both

news worlds and save

you time. Two days a week the emphasis

will be on Politics, letting you know

what’s really going on

in City Hall,

Harrisburg, Trenton,

and Washington.

More LocalNews

We’re reorganiz-

ing our staff to better

cover the local news

– especially in the

Pennsylvania suburbs. The goal is to

offer more stories about the people,

places, and issues nearest to where you

live. In addition to generating more in-

depth coverage,

we will also be

creating more

news blogs from

the suburban

counties as well

as South Jersey,

so that readers

have additional

ways to get

breaking news

and interact with our reporters.

ANew Business SectionThe world of Business has become

deeper and more varied than ever. So is

our new Business section.

Look for a theme to the Business

section every day

Monday through Friday.

One day it’s Consumer

Tech; another it’s Small

Business. Other days will

focus on Personal

Investment, Autos, and

Real Estate. But whatev-

er’s happening that day

in business locally,

nationally, and globally

will still be found here as well.

The World InYour Hands

All these changes won’t mean

you won’t get a serious dose of

national and international news

as well. Every day you’ll get sto-

ries from across the United

States and the world, starting

with a full page in the front sec-

tion. And labeling will make it even easier

for you to find these stories.

ABright New LookEach section front will have a cleaner,

more modern design that will also make

it easier to read about the top stories

found inside that section, instead of hav-

ing to look for indexes scattered around

the page.

The ThingsThat Won’tChange

With all these

changes, what will

stay the same?

For one thing,

the commitment to

the sort of journal-

ism you expect from The Inquirer – hard-

hitting, investigative, explanatory,

topical, authoritative stories –

remains unwavering. The Inquirer

will continue to be the watchdog

you can trust. We’ll keep giving

the deep reporting and experi-

enced analysis that wouldn’t exist

in Philadelphia if we weren’t

around.

If you opt for home delivery,

you'll enjoy all these changes –

and more to come – with even greater

convenience.

So welcome to your new Inquirer.

We’re changing to serve you better.

Enjoy.

All this and more and the convenience of home delivery! Call today or subscribe at pnionline.com/homediscount.

For home delivery, call 800-222-2765.Or subscribe at pnionline.com/homediscount.

Reporter Diane Mastrull

Investigative reporters Craig McCoy, DylanPurcell and Nancy Phillips

Columnist Karen Heller

Reporter George Anastasia

Reporter Suzette Parmley

Reporter Kia Gregory