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Anniversaries as PR and Marketing Instruments –
The 550th Anniversary of the University of Freiburg
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The next university anniversary is doubtlessly just around the
corner……
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In 2008……
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Morituri te salutant.
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In 2009……
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All Aboard!
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In 2010……
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Finished with Preparations?
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The Goals of the Anniversary
• Increasing the visibility of the university in order to gain a competitive edge
• Creating a stimulus for modernization
• Strengthening “corporate identity”
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The Anniversary Motto
„Freiburg – We are the University“
„Bright Minds for a Better World!“
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The Message of the Anniversary
• The Albert-Ludwig University of Freiburg understands education as a fundamental societal task and is thus dedicated to providing students with interdisciplinary knowledge, methodological competence, and practical qualifications.
• As a nationally and internationally networked university, we offer our students and faculty the opportunity to study, research, and teach with pleasure and success with the goal of influencing societal change responsibly. Excellence in science and practice is the university’s guiding principle.“
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Logo
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Organization
Anniversary PresidentFaculty Committee
Anniversary Committee
RectorBoard of Trustees
Head Office Public Affairs Office
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Anniversary Committee President
International OfficeSenior Fundraiser
Project Coordinator+ Controlling
Hospitality
Communication and AdvertisingRudolf-Werner Dreier
Fundraiser Fundraiser Event Coordinator
Assistance
OfficeOffice Public AffairsEva Opitz
Intern
Alumni FreiburgDr. Cornelia Staeves
Organization ofAlumni-Meeting
Student Assistant Student AssistantStudent Assistant/
WebmasterHospitality Assistants
Student Assistants/Trainees
Alumni Hospitality
OrganigramAnniversary Staff
Core Academic Program
Over 40 events and projects organized by• faculties• students• institutions
(forums, exhibitions, conferences, etc.)
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Criteria for the Core Program
• Scientific excellence
• Integration of students
• Publicity
• Media relevance
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Core Program
No. Faculty Title Organization
1 Theology Forum on Religion Prof. Striet
2 Theology/ Ethics Center
Discussion event on “Ethics in the Knowledge Society“
Prof. Schockenhoff
3 Law Constitutional Law Teachers Conference Prof. Würtenberger
4 Law EUCOR Event: Legal Unity and Diversity in Europe Prof. Schwarze
5 Law International Summer Academy on Comparative Law Prof. Hohloch
6 Economics and Behavioral Sciences
Public Conference on „Fundamentals of Behavioral Science in Economic Systems“
Prof. Schüpbach,
Prof. Tscheulin
7 Economics and Behavioral Sciences
Conference on „Ordoliberalism and Social Market Economy - The Significance of the Freiburg School”
Prof. Vanberg
Prof. Tscheulin
8 Medicine Open house in the entire medical center for adults, youths, and children
Prof. Beyersdorf
Core Program
No. Faculty Title Organization
9 Medicine Freiburg evening lectures at the medical center Prof. Beyersdorf
10 Philology Conference: Traditions and Tranformations: Literature as Work on Europe’s Cultural Memory
Prof. Frick et al.
11 Philology Lecture Series: „Literature and Scholarship in Freiburg from the Middle Ages to the Present“ + exhibition and publication
Prof. Schiewer
12 Philology Lecture Series: “Famous Books in Freiburg“ + exhibition + publication
Prof. Schiewer
13 Philosophy Conference on „University and Society in the Course of Time – Regional, National, Inter-/Transnational
Prof. Martin
14 Philosophy Heidegger and Husserl
International conference
Prof. Figal
Prof. Gander
15 Mathematics and Physics
Exhibition on „Mathematics Hands On“ with introductory lecture by Prof. Beutelspacher
Prof. Kroener, Prof. Soergel, Klinkowstroem
16 Mathematics and Physics
25th International Conference on Photonic, Electronic, and Anatomic Collisions (ICPEAC)
Prof Weidenmüller
Core Program
No. Faculty Title Organization
17 Mathematics and Physics
Gauß Lecture of the German Mathematics Society Prof. Soergel
18 Chem./ Pharm./ Earth Sciences
Macro Colloquium Dr. Gleim
19 Chem./ Pharm./ Earth Sciences
Laboratory for Children and Youths Prof. Hillebrecht
20 Biology The Botanical Gardens – Interface Between Research and Public During the Botanical Gardens Week
Prof. Speck
21 Biology The Biologicum – An Introduction to the Campus of the Faculty of Biology
Prof. Sippel
Prof. Reski
22 Forest and Environ. Sciences
3rd German-Brazilian Symposium on Sustainable Development
Prof. Hildebrand
23 Applied Sciences Lego Robot Competition Prof. Reindl
Prof. Burgard
24. Representative for Equal Opportunity
Audit on „Family-Friendly University“ Registrar
Frau Klaas
Core Program
No. Faculty Title Organization
25 Equal Opportunity Representative
Public Diary Reading Prof. Villinger
26 Equal Opportunity Representative
Science meets Arts Prof. Schinzel
HD Dr. Sigrid Schmitz
27 International
Office
Regional DAAD scholarship recipient meeting Frau Bartels
28 International Office
EUCOR Bicycle Tour 2007, with finish on Schauinsland
Economics Student Committee, University of Karlsruhe
29 General Student Committee
Festival of Cultures F. Wittenzellner
30 Staff Council Workshop on „University as Workplace“ Helmut Waller
31 Staff Council Staff Choir Helmut Waller
32 Staff Council Photo Exhibition on „University as Workplace“ Helmut Waller
Core Program
No. Faculty Title Organization
33 Studium Generale International conference on „The Art of Interpreting Music“
Prof. Schnitzler
Prof. Holtmeier
34 Studium Generale International conference on „Literature and Music“ Prof. Aurnhammer
Prof. Schnitzler
35 Studium Generale Presentation of Celan/Heidegger Project Prof. Schnitzler
36 Studium Generale
Colloquium Politicum
Lecture (possibly in conjunction with Oriental Studies Days)
Prof. Rüland
Examples from the Core ProgramFaculty of Theology: Forum on Religion The Faculty of Theology is
organizing a forum on religion in order to give interested students, faculty members, and citizens the opportunity to visit different places of worship - cathedral, mosque, and synagogue. The guided tours will be supplemented by panel discussions and lectures by renowned experts and religious representatives.
Faculty of Biology:University Garden Festival A garden festival for all citizens
of Freiburg entitled „From Climbing Plants to Genetic Medicinal Plants” will take place in summer 2007. The event will include guided tours through the Botanical Gardens, which serve as an “interface between university and public,” as well as presentations of the greenhouses, the zoological collection, and much more. The event will be supplemented by culinary delights, exotic cocktails, and musical attractions.
Examples from the Core Program
Faculty of Chemistry,Pharmacy, and Earth Sciences:Fire and Flame, Sound and
Smoke
After dark at the Science Fair, chemistry professors will perform and explain spectacular visual experiments. The event carries on the age-old tradition of chemistry shows as public attractions at fairs and at the circus.
General Student Committee (AStA):Festival of Cultures
A culinary and cultural presentation by various international student groups at the university and their host departments.
Supporting ProgramOverview
WS 2006/07 SS 2007 WS 2007/08
Jan. Feb. Mar. April May June July Aug. Sept. Oct. Nov. Dec.
12th – 14thEnvironmental Days
6th – 14thFestival Week
20th – 21thCongress on the Future
4thWorld Premiere of Anniversary Concert (by Wolfgang Rihm)
Supporting ProgramFestival Week, June 6-14, 2007
06.Fri.
07.Sat.
08.Sun.
09.Mon.
10.Tues.
11.Wed.
12.Thurs.
13.Fri.
14.Sat.
6. – 8.International Alumni Meeting
11.- 14.Science Fair with art and culture on the Werderring
International Alumni Day of the Faculties
Morning:Ceremony Location: Auditorium maximum(with live broadcast)
Evening:University Summer BallLocation: Freiburg Concert House
Morning:Ecumenical Church ServiceLocation: Freiburg CathedralAfterwards:
Visit to Wine Festival(Square in front of Cathedral)
Yearly meeting of scholarship recipients of the Landes-stiftungB.-W.
Location: Concert House
University Summer Festival(students, employees, citizens)
Locations: Werderring+Platz der Weißen Rose,Prometheus Hall in university building I,Foyer of university building II, Rempartstraße cafeteria
Communication Plan
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• PR
• Media Partners
• Advertising
• Financing Plan
• Staff
• PR communication Plan (excerpt)1) Activities 2006
presentation of anniversary logo in a press conferenceScience Days EuropaparkFunding Association/press talks/together with local paperBenefit Gala/press acitivities
• 2) Acitivities 2007Opening press conferencepublication of the anniversary brochureAdvertisement banner in front of the administrative building
and in front of university buildingprogramme overview in the local paper, four page insert
Media Partners (excerpt)
Workshop Bundestagung 2007
4) Media Cooperation
a. Badische Zeitung: 1. Program overview on 26 Jan.2. Special supplement on 29 Jun.3. Continual editorial coverage + special forms: e.g., evening lectures at medical center and open house
b. SWR: 1. Television feature: “Freiburg’s University and its History: The Freiburg Uniseum," SWR Television. Timeslot: Sat. from 9:50 to 10:20 p.m., placed on weekend before festival week The program consists of a portrait highlighting the history and diversity of the university. The Uniseum receives special attention. The program is referred to several times in the weeks before broadcast during the regional news program. Short excerpts from the program as a teaser are also a possibility. Placed at end of festival week2. Television feature: "Freiburg’s University and its Students" - SWR Television. Timeslot: Sat. 7:15 to 7:45 p.m. Placed during festival weekThe program demonstrates the significance of the university for the region and its people as well as its status as an economic factor (e.g., solar energy) 3. Television show, “People of the Week" with Frank Elstner - SWR Television. Timeslot: Sat. 10:20 to 11:30 p.m. Rector JÄger is invited as guest. Placement: 29 June, 2007 (1 week prior to festival week).
Advertising (Example: Flyer)
Workshop Bundestagung 2007
Advertising (Example: Street Signs)
Workshop Bundestagung 2007
Advertising (Example: Street Signs)
Workshop Bundestagung 2007
Advertising (Example: Tram)
Workshop Bundestagung 2007
Advertising (Example: Events)
Workshop Bundestagung 2007
Advertising (Event: America Special Issue Stamp)
Workshop Bundestagung 2007
Advertising (Example: Anniversary Torte)
Workshop Bundestagung 2007
Thank You!
Workshop Bundestagung 2007
Contact
Rudolf-Werner Dreier Eva OpitzUniversität FreiburgKommunikation und PresseFahnenbergplatz79085 Freiburg
Tel. +49 761 203 4302Fax +49 761 203 [email protected]@pr.uni-freiburg.dewww.uni-freiburg.de /kommunikation
www.jubilaeum.uni-freiburg.de
Stavangar June 2008
