Annex12 29Jun2011 Zannetti GenoaProv · 2013-05-26 · final aim of supporting the strategic choices of Regions, provinces and ports ... PPT1 Institutional presentation. Ppt WBS Web

Communication plan

Province of Genoa

Maria Teresa Zannetti

2°°°° Technical Meeting - Thessaloniki, 29th June 2011

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• Presentation of the communication plan

• Main communication tools

• Internal communication tools

• Visual design and compulsory elements

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STRUCTURE OF THE PLAN

Approved project

General objectives Communication Objective

Stakeholders

Message

Actions

Tools

Expected results

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GENERAL OBJECTIVE COMMUNICATION OBJECTIVE

Pinpointing the relative contribution to air quality of pollution sources in the 5

project harbour areas: - identifying differences/similarities among them -designing future scenarios.

1

Develop and share a common methodology for monitoring and modelling air quality in harbour areas.

Inform about the monitoring and modelling phases.

2

Inform about the results of the monitoring and modelling campaign (conclusions - results) - definition of scenarios

Strengthen, through the use of spatial planning tools, the governance capacity across coastal areas to arbitrate between conflicting socio-economic

& environmental interests by including the air-pollution analysis and the scenarios within the already existing Sectorial Plans (like the Territorial

Regional Coordination Plans, Plans for Environmental Recovery, Strategic Development Plans of Ports, Regional Transports Plan and so on), with the

final aim of supporting the strategic choices of Regions, provinces and ports

in terms of sustainable and integrated coast management.

3

Spread the project results capillary in each areas and to the different

stakeholders categories (in particular to the institutional actors in order that

the same result will be included in their territorial planning tools)

Facilitate and promote voluntary agreements between local administration,

port authorities, ship owners & cargos’ handlers (like differentiated dues, kilometres charge, blue flag & tradable emission permits) that can concretely

contribute – in the medium term - at curbing emissions and improve the environmental balance of the coastal communities without affecting the

economic growth potential of harbours districts.

4

Create and feed a local network, using the APICE website as container of good practices in the air quality management.

5

Communication objective n.1

• Develop and share a common methodology for monitoring and modelling air quality in harbour areas.

• Inform about the monitoring and modelling phases.

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STAKEHOLDERSInstitutional: Local Authorities - Port Authorities - Regional Authorities -

Environmental Agencies

Maritime Operators - Port Economic

Operators - Category Associations

Opinion and Pressure Group

Associations - Citizens - University and

Research Centers -Local Media.

MESSAGE

MESS 1: Specific campaigns will be

carried out for monitoring and modeling air quality in order to identify the emissive

sources in port areas using a common

methodology in 5 pilot areas.

MESS 1: within Apice project, specific campaigns will be carried out for

monitoring and modeling air quality in order to identify the emissive sources in

port areas using a common methodology

in 5 pilot areas.

MESS 1: within Apice project, specific

campaigns will be carried out for

monitoring and modeling air quality in order to identify the emissive sources in

port areas using a common methodology in 5 pilot areas.

ACTIONS

Intra-institutional working tables

Newsletters

Press room

Intra-institutional tables (institutions and

economic operators)

Newsletters

Press room

Newsletters

Press room

Web

TOOLS

BR1 Brochure

PPT1 Institutional presentation ppt

WBS Web site

TEC WP3 Technical Report WP3

NL1 e-newsletter

PR press release / press conference

PN press note

BR1 Brochure

PPT1 Institutional presentation. Ppt

WBS Web site

NL1 e-newsletter


WBS Web site

NL1 e-newsletter


EXPECTED RESULTS

Complete involvement of local institutions

Spreading of the message to the mailing

list and its implementation.

Articles on local newspapers and

specialized publications

Involvement and information of this class

of stakeholders in relation to the objectives of the project and to the

methods of implementation of the project.Spreading of the message to the mailing

list and its implementation

Articles on local newspapers and specialized publications

Spreading of the message to the mailing list and its implementation.


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• Inform about the results of the monitoring and modeling campaign (Conclusions - results) -

definition of scenarios

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MESSAGE

MESS 2 Thanks to the APICE project, 5

European ports have been able to define

emission levels and emission sources for each ports involved in the project.

The results show .... The scenarios that can be hypothesized in the future are ...

MESS 2 Thanks to the APICE project, 5

European ports have been able to define

emission levels and emission sources for each ports involved in the project.

The results show .... The scenarios that can be hypothesized in the future are ...

MESS 2: Thanks to the APICE project, 5 European ports have been able to

define emission levels and emission

sources for each ports involved in the project.

The results show .... The scenarios that

can be hypothesized in the future are ...

ACTIONS

Intra-institutional working tables (institutions and economic operators)

NL Newsletters

Press room

Web

TAB Intra-institutional tables (institutions + economic operators)

NL Newsletters

Press room

Web

NL Newsletters

Press room

Web

TOOLS

TEC WP3 Technical Documentation WP3

PPT2 Results Presentation. Ppt

WBS Web site

NL1 e-newsletter


PPT2 Results Presentation. Ppt

WBS Web site

NL1 e-newsletter


WBS Web site

NL1 e-newsletter


EXPECTED RESULTS

Acquisition of data and scenarios by the local authorities




specialized publications.

Acquisition of data and scenarios by this

category of stakeholders (shipping operators).



specialized publications.




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• Spread the project results capillary in each areas and ti the different stakeholders categories (in particular

to the institutional actors in order that the same result

will be included in their territorial planning tools)

10








MESSAGE

Spread the project results capillary in each areas and to the different

stakeholders categories (in particular to the institutional actors in order that the

same result will be included in their

territorial planning tools)

MESS 3 APICE project, produced

specific output in relation to the

concerned issues. These output also represent specific tools for the territorial

planning (description about these future instruments)

MESS 3 APICE project, produced

specific output in relation to the

concerned issues. These output also represent specific tools for the territorial

planning (description about these future instruments)

ACTIONS

NL Newsletters

PR Press room

Web

TAB Working Tables (institutions + economic operators)

FC Final Conference

NL Newsletters

PR Press room

Web

FC Final Conference (at local level)

NL Newsletters

PR Press room

Web

FC Final Conference (at local level)

TOOLS

PPT3 Presentation of the project results.ppt

TEC WP3 Technical Documentation.

WBS Web site

NL1 e-newsletter


FR Final Report

PPT3 Presentation of the project

results.ppt

WBS Web site

NL1 e-newsletter

PR press release / CONFPR press conference

FR Final Report

PPT3 Presentation of the project

results.ppt

WBS Web site

NL1 e-newsletter

PR press release / CONFPR press conference

FR Final Report

EXPECTED RESULTS

Embodiment and acquisition of project output inside the local authorities’

planning tools.








Information acquisition by the involved stakeholders category about the planning

tools and upgrades.

Spreading of the message to the

mailing list and its implementation

APICE website used by local authorities as reference point for information and

good practices and as a tool to spread own best practices.

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• Create and feed a local network, using the APICE website as container of good practices in the air

quality management

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STAKEHOLDERSInstitutional: Local Authorities - Port

Authorities - Regional Authorities -Environmental Agencies



MESSAGE

MESS 4: APICE website is a “virtual

place” in which stakeholders can promote

good practices concerning air quality management at European level.

MESS 4: APICE website is a “virtual

place” in which stakeholders can promote good practices concerning air quality

management at European level.

ACTIONS

NL Newsletters

PR Press room

Web

FC Final Conference

NL Newsletters

PR Press room

Web

FC Final Conference

TOOLSWBS Web site

NL1 e-newsletterWBS Web site

NL1 e-newsletter

EXPECTED RESULTS



APICE website used by local authorities as reference point for information and

good practices and as a tool to spread

own best practices.


list and its implementation.

The using of APICE website by local

authorities as 1) point of reference for information and good practices and 2)as

a container to illustrate the best practices of each one.

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InstitutionaL: Local

authorities- Port

Authorities -

Regional Authorities

- Environmental

agencies

Shipping

Operators - Port

traders – Trade

associations

Opinion and

Pressure

Group

Associations -

Citizens -

University -

Research and

Study Center -

Local Media

TOOL CODE TOOL

BR1 Brochure x x

PPT1 Insitutional presentation .ppt x x

WBS Web site x x x

TEC WP3 Technical report WP3 x

NL1 e-newsletter x x x

PR Press release x x x

PR CONF Press conference x x x

PN Press note x x

PPT2 Results and Settings

Presentation. Ppt x x

PPT3 Presentation of the

project conclusions. ppt x x x

FR Final report x x X

Matrix stakeholders / tools

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MAIN COMMUNICATION TOOLS

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Web site and corporate identityLink to APICE website available on the institutional

partners’ websites.

Province of Genoa is in charge to set-up and

maintain the website throughout the project

duration, while all partners’ communication

managers contribute to the feed the website

contents

The web site will support all the project activities.

Should include all relevant information about the

project and useful links.

Open source content management system with

user-friendly navigation and architecture.

5 project languages (English, Greek, Italian,

Spanish, French). The main technical part will be in

English.

National partners are responsible for the

translations and up-dates in local languages.

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BrochureIn EN, electronic use, containing the main information about the project and an

overview of the project areas to be downloaded by the website

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BrochureIn EN, electronic use, containing the main information about the project and an

overview of the project areas to be downloaded by the website

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Scheme proposal n. 1

1919

Scheme Proposal n. 2

measurements

Source Apportionmentby Receptor

models & CTMs

Update of local emissions inventories

planning policies

Design of scenarios

Identification of the risk activities and

vulnerability systems benchmarking

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Scheme proposal n. 3

Local emission inventory

Socio-economic

trendsIdentification of the risk

activities and vulnerability

systems benchmarking

Air quaility

monitoring

Source contriburion analysis by

receptor models and chemical transport model

Future

scenarios

Common Transnational

Strategy

Mainstreaming of Local

Adaptation Plan within

each territorial

knowledge framework

Local Adaptation Plan

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Proposal for the last page

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Newsletters

1 project newsletter in EN (4 newsletter in the lifetime of the project)

=> July 2011 – December 2011 – June 2012 – November 2012

1 regional newsletters (in own language) addressed to local catchment groups

performed in all 5 project areas (4 newsletters for each project area in the lifetime of the

project)

=> July 2011 – December 2011 – June 2012 – November 2012

The newsletter is realized like most of the electronic newsletters. The news are

presented in the body text of the mail, following this format:

� title

� abstract (2 lines max).

By clicking on the title you are automatically directed to the full news on the site.

Structure:

� the news - listed one following the other (in the English version organised for area of

project)

� list of upcoming events

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Newsletters / mailing list

Local newsletter: each territory need to organize a local mailing list, containing the 3

category of stakeholders identified in the plan:

• Local Authorities - Port Authorities - Regional Authorities - Environmental Agencies

• Maritime Operators - Port Economic Operators - Category Associations

• Opinion and Pressure Group Associations - Citizens - University and Research

Centers -Local Media.

Project newsletter: Verify with the partnership;

MED contacts – DG involved (Marittime affairs and fisheries, Environment, others?)

Port authorities – Environmental Agencies – Universities and research centres

International network (expo, ville e port…)

International media

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Intra-institutional working tables

Organization of 2 intra-institutional working tables in each project area for the

capitalization & mainstreaming of APICE measures across the main target groups.

This action include:

•MEDIA relation (press conference, at least 2 in each area likely in the initial and final

part of the project).•draft of at least 10 articles to be published on newspaper and technical magazines.

International Conferences

Participation of Province of Genoa and EUCC into 2 international

conference/exhibitions on environmental maritime pollution and transports in MED area

to promote APICE deliverables

Organisation of 1 Final Internationsl Conference in Venice

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Final pubblications

Realization of one final technical publication in English (Responsable partner: ARPA

Veneto, with the contribution of all partners) to deliver the message outside the project

areas.

Preparation of 5 regional layman’s reports addressed to the target groups and civil

society in each project territory (and in each national language)

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INTERNAL COMMUNICATION TOOLS

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Internal communication tools

• Consortium internal mailng list

• Project deliverables overview

• Project partners meetings

• Partners’ section at the project website

• Project reports

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ARPAV: Francesca Liguori; Salvatore Patti; Giulia Righetti; Marta Ferrara

Veneto Region: Tiziana Quaglia; Marco Meggiolaro; Susanna Frare; Elena Gissi

Province of Genoa: Maria Teresa Zannetti

University of Genoa: Paolo Prati

Marseille Port Authority: Magali DEVEZE; Alexandre Armengaud; Valérie

Lucani; M. Michaël Parra

University of Provence: Nicolas Marchand

Region of Central Macedonia: Georgopoulos Panagiotis; Chara Pyrpasopoulou

Aristotle University of Thessaloniki: Anastasia Poupkou

University of West Macedonia-Research Committee: Katerina Filiou

IDAEA: Natalia Moreno; JORGE PEY

EUCC - Mediterranean Centre: Carolina Pérez; Pedro Fernández Bautista

Communication mailing list

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VISUAL DESIGN AND

COMPULSORY ELEMENTS

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Corporate identity

The following visual design elements must be used by

all APICE project partners:

• Project logo

• MED and ERDF logos (image below). These logos in

different qualities and sizes may be downloaded from

…link

Standard layout for project materials:

• Presentations

• Website

• Project brochure

• Letterhead

• Model of document

The above mentioned tools are available in the

reserved section of the APICE web site.

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ORGANISATION OF COMMUNICATION

AND DIVISION OF TASKS

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ARPAV X X X X

Veneto Region X X X X

Provincie of Genova X X X X X X

University of Genoa X X X X

Port of Marseille X X X X

University of Provence X X X X

Region of Central Macedonia X X X X

Arisrorle University of Thessaloniki X X X X

Univerity of Western Macedonia X X X X

IDAEA X X X X

EUCC - Mediterranean centre X X X X

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Thank you!

Maria Teresa ZannettiProvince of Genoa

Responsible for the air quality monitoring network

e-mail: [email protected]

Tel. +39 010 5499647

Documents

Annex12 29Jun2011 Zannetti GenoaProv · 2013-05-26 · final aim of supporting the strategic choices of Regions, provinces and ports ... PPT1 Institutional presentation. Ppt WBS Web