PRESS KITSpring/Summer 2013

Categorized as Progressive Young Contemporary, Anna Hovet garments give the wearer a feeling of con�dence and individuality. Our purpose: to solidify the sense of beauty and self-expression with a fusion of designer style and streetwear comfort.

ProductionKnown as the “Queen of Comfort”, designer Anna Hovet uses patternmaking as a systematic way to transform conceptual ideas into material form, creating distinctive silhouettes and keep-ing her prices reasonable by using few trims and minimal sewing requirements. In their most exaggerated form, her designs are art on the body. �en, she manipulates her original pieces into accessible, ready-to-wear garments, while always maintaining her artistic integrity. Hovet ensures high quality and local responsibility by manufacturing all her designs in Chicago.

- Lara Miller Fashion Designer

Mission Statement

“This is the right time for Anna”

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COMFY, EDGY, AND INVENTIVE

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DesignFascinated with the way culture impacts fashion, Hovet experiments with di�erent social trends, sensibly mixing them together in unconventional ways. Her clever convertible designs are driven by customer trends, historic silhouettes, and the power of the female from. Anna Hovet embodies creative energy and freshness, sparking excite-ment and enthusiasm from a younger audience. She seamlessly blends her cutting-edge concepts with sheer sophistication and nuanced details – appealing to a more mature customer base.

Press/GrowthAnna Hovet has gained notable recognition in Chicago, and has been seen on NBC "1st Look", on actress/singer Jennifer Hudson, and in sev-eral publications including Lucky Magazine and the Chicago Tribune. �e company recently launch menswear line, HOVET, which is proving to be very successful.

Autumn/Winter 2013 Collection

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�e Anna Hovet Autumn/Winter 2013 Collection is inspired by Tokyo couture designers and Native American totem pole patterns. �e sophisticated color pallette resignates a re�ned sensibility while the silhouettes retain the egdy vibe the line is known for. Hovet intro-duces suede and lazer-cut vinyl as decorative piecing, which add texture and luxury to the comfortable pieces.

�e collection features Hovet’s signature wearable sweatshirts with beautiful draping and color-blocking. She uses the lazer-cut vinyl as inserts in chic dresses and leggings. Hovet also collaborated with Chicago knitwear designer, Nicole Meehling, to create hand-knit accessories to accompany the line.

Spring/Summer 2013 Collection

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Anna Hovet Spring/Summer 2013 is inspired by 1990’s Americana fashion. Using a primary color palette, Hovet empasizes the female silhouette with strategically placed seaming and gathering. For the �rst time, she introduces 100% Cotton Terry Sweater, which drapes beautifully and adds a new texture to the line.

�e Anna Hovet Spring/Summer 2013 Collection features sporty items including color-blocked sweatpants and sweatshirts alongside more feminine garments such as �irty jersey dresses and sweaters.

�is collection resignates ease and freedom. It includes peices that every woman can feel great it. �e wearer can enjoy the summer fun in the comfort of quality knitwear.

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Menswear

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Fall 2012 Anna Hovet Designs launched HØVET, a highly anticipated menswear line featuring hooded sweatshirts with Hovet’s signature draping and color-blocking. �e line has been very well received and will be expanded to full collections in the future.

Chicago Fashion Incubator

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In May 2009

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Anna was selected as a Designer in Residence at the Chicago Fashion Incubator (CFI). The CFI at Macy’s on State Street is part of the Mayor’s Fashion Initiative and provides six emerging Chicago-based designers with the resources, including work-space, curriculum and mentoring, to launch their careers in fashion.

Nocha (7/15/09)WWDWednesday (7/15/09)

Chicago Sun-Times (7/15/09)

SUNDAY, OCTOBER 18, 2009 | SECTION 11

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Zara and Victoria’s Secret openings are days away

It’s a very Chanel moment

A recovery from chemically relaxed locks

Mag Mile unveilings

Loco for Coco

Back to nature

to pareDare

Fashion Focus Chicagopeels away big shows

in favor of intimacy

Product: CTSSBS PubDate: 10-18-2009 Zone: ALL Edition: SS1 Page: 11-1 User: ndudka Time: 10-09-2009 18:10 Color: CMYK

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Chicago Reader “Reader’s Choice Best Clothing Designer” (3/26/09)

414 Magazine (9/09)

Chicago Tribune (10/18/09)

Factio Magazine (10/09)

Print Press

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Mario Tricoci Advertisement Chicago Magazine (12/09)

American Dreaming (01/10)Lucky Magazine “Chicago Resident Talent” (08/09)

Grand Forks Herald (12/27/09)

ME: In Focus (09/10)

CS Magazine (7/10)MaY 2010 - Issue 3

hush

domestic hush!

HUSH (05/10)

Minneapolis/St. Paul Star Tribune (11/04/10)

Guest Fashion Editor for The Printed Blog (08/12)

Chicagoshopping.com (6/29/12)

Online

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Milwaukee Magazine (2/28/09)

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Second City Style (5/14/09, 3/25/10, & 07/21/10)

LEADERS1354 (3/30/09)

Highsnobette (5/4/09)

Time Out Chicago (5/7/07 & 3/30/10)

Monochrome E�ect (6/12)

Gapers Block (6/12)

Garmental.com (7/20/10)

NotCouture.com (03/10)Re�nery 29 “30 Under 30”(6/15/12)

7600+ Followers

1500+ Followers

1800+ Followers

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NBC5Chicago.com (10/09, 07/10, 12/10, 10/11)

Nikki Lynette “Don’t Say No” Music Video (01/09)

WDAZ News Interview (12/18/09 & 05/11)

Chicago Public Radio “Eight Forty-Eight” Interview (03/19/10)

WGN9 NEWS (7/20/10)

LXTV “1st Look “(01/08/11)

Contestant on Kenmore Reality Show (03/11-05/11)

“Windy City Live” Host Val Warner

BURBERRY “Art of the Trench” Campaign (11/12)

EFFEN “Art of Design” Campaign (07/12)

Belvita Launch Campaign(01/12)

ABC7 Chicago NEWS (7/19/10)

About Anna

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Contact Info: Phone: 773-504-6054 Email: anna@annahovet.com Web: www.annahovet.com

BACKGROUNDAnna Hovet, was born and raised in Grand Forks, ND and attended the School of the Art Institute of Chicago (BFA 2007). During college Anna worked as a stylist and fashion show coordinator at Chicago’s well-known store AKIRA, where at the age of 20 she was coordinating fashion shows for over 2000 attendees. After graduating, she was hired by Kids Headquarters where she designed layette for licensed brands Ecko, Calvin Klein, Kenneth Cole, and Target. Due to the economy, Anna was laid of from her job and started her own company in 2009. Within a year of launching Anna Hovet Designs, Anna was selected as a Designer in Residence at the Chicago Fashion Incubator - A City of Chicago sponsored program to help fashion designers start a business. IIn 2011, she was a contestant on the Kenmore Reality Web Series "So You Wanna Be A Designer". Anna Hovet has built Anna Hovet Designs into a full-scale design/retail/wholesale company selling her garments to customers all over the U.S.

COMMUNITYAn activist against domestic violence, Anna uses garments to raise public awareness about this important social issue. Her senior collection at the School of the Art Institute of Chicago was inspired by victims of and artwork addressing domestic violence. Anna has extended this collection into ready-to-wear with her “Speak Out Hoodie” and continues to organize events supporting domestic violence awareness. A portion of the proceeds from the hoodies and sales at events go to the Chicago Foundation for Women and other domestic violence advocacy programs. She also coordinates an annual clothing drive, Reduce Reuse Restyle, involving several Chicago businesses.

SPECIAL SKILLSAnna has a well-rounded sense of the industry with experience designing, art directing, coordinating fashion shows, styling, buying, and selling. She is a freelance fashion illustrator and teaches fashion illustration at �e School of the Art Institute of Chicago. With a natural talent for social media brand-building, she has a large online following and is often selected as a social media in�uencer for several major corporations.