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CONSUMER DEMANDS EPP 26th May 2017 – Anja Johansen
Norwegian pork
Atributes for pork
Atributes for chicken
Markedsandeler - fordeling
International trends •
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Consumer trends
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Consumers wants to eat less of these products
Product development •
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Storytelling
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Packaging •
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Ethics and animal welfare
SO WHAT DO WE DO WITH ALL THIS?
Eat your words
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A job for everyone
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