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ANITHA LAKSHMINARAYANAN E-Mail: [email protected], [email protected] Contact:050-4627856,050-1845628 Website: http://anithaideas.com/ Blog: http://anithaideas.wordpress.com/ Property Blog: http://anithaideasproperty.wordpress.com/ Twitter:@AnithaaLaxmin,Facebook Page:www.facebook/AnithaIdeas, LinkedIn: http://www.linkedin.com/in/anithalakshminarayanan
COMMUNICATIONS PROFESSIONAL Marketing & Corporate Communications /Blogger/Journalist/Column/Op ED pieces/ Public
Relations / Copywriter/communications manager (social media/Account Management /Media Planning / Event Coordination & Management
A BRIEF OVERVIEW
A dynamic professional with more than 6 years of rich overseas & indigenous experience in Public Relations/Journalism/ Media Planning /Revenue Expansion with diverse sectors and tech-savvy blog writer researching on current topics at anithaideas.wordpress.com.
Comprehensive exposure in planning & utilization of all forms of media & communications including publicity brochures, handouts, promotional videos, multimedia programs to reach the public.
Domain expertise in studying objectives, promotional policies and organization needs to develop public relations strategies for influencing public opinions / promoting products and services.
Content creation-scripted articles for Articlesbase.com and comeongetgoing.com and currently a PR copywriter/social media manager for creative business school.
Actively involved in providing effective assistance to the media towards successful organizing of Rugby World Cup Sevens 2009 and Emirates Airline Dubai Rugby Sevens Tournament in 2008,Chivas Fashion show 2008 while pursuing PR studies from Events Management Development Institute, Knowledge village, Dubai was highly appreciated for the efforts.
Comfortable interacting with multiple levels of organization, management and staff comprising of Media Consultants & Media Account Executives from different locations across the country. Relationship Manager/Team leader for Abudhabi Commercial Bank.
Provided a tagline for WAVE (Women’s Organization in UAE).
ORGANIZATIONAL EXPERIENCE Emirates Property Blog Mar’14-Present Blogger/Journalist/social media manager Key Deliverables Write articles for the blog online Cover Press Conferences, media briefings, roundtables, exhibitions Generate ideas for editorial Develop Stories Conduct Interviews Creating content and posting them on various social media channels Gulf Property Magazine, Deira, Dubai Oct’13-Feb 14 Journalist/Senior Staff Writer Key Deliverables Write articles for the publication-both online and print Cover Press Conferences, media briefings, roundtables, exhibitions
Blogger
Journalist
News Writing
Columns/Op ED pieces
Research &Fact-Checking
Event Management
PR content creation and copywriting
Brand Rollout / Management
Social Media Marketing
Business Development
Public Speaking
PR and Sales Pitching.
Market Research / Trends Analysis
Exhibitions & Sponsorships
Generate ideas for editorial Develop Stories Conduct Interviews Write Press Releases Studio Vaasthra, Jumeirah Lake Towers, Dubai July’12-Dec’12 Public Relations Consultant, copywriter and content manager Key Deliverables Preparing PR copies and managing content online. Sasi Creative School of business, India Aug’11-March’12 Column Writer for the school Blog and Website and community coordinator (Social media) Key Deliverables Writing Bi Weekly Columns for the School Website, Blog and Magazine. Effectively engaging the students on face book and writing for a business school website sasicreativeschool.com and
their face book fan page, as well. Highlights Certificate of Appreciation from the Dean and Managing trustee for writing more than 15 pieces on their blog,
newsletter and website (Sasicreativeschool.com) in communication, marketing and corporate social initiatives.
Euro Asia, Franchisee for Thomas Cook Jun’11-Aug’11 Freelance PR Executive Highlights Preparing Post event reports. Coordinating activities for events including logistics, staff and economic impact of the event. Anchoring the inaugural function. Executing PR-copywriting related functions. Abu Dhabi Commercial Bank, Dubai, UAE Sep’08 – May’09 Relationship Manager/Team Leader Highlights Created awareness amongst VIP, business groups as well as key clients on bank’s services while strengthening bank’s
presence in the market through delivery of quality service. Steered efforts towards developing, cultivating and managing key relationship with targeted clients. Provided advice to the clients on financial investment services ranging from mutual funds, insurance and deposits. Initiated development and production of publication, brochures and news releases using PowerPoint applications to
define corporate identity for employees, customers as well as the broader community. Procurement of NR customers to the bank and cross sell. Financial investment advisory to the customers ranging from Insurance, deposits etc… Managing a team and motivating them to attain their target and team building. Achieving supreme efficiency in Customer service. Manage and service banking customer/key client accounts Work closely with teams within the bank and cross sell products. Targeting new clients. Motivating a team to attain targets. First Gulf Bank, Dubai, UAE Apr’03 – Apr’04 Customer Service/Relationship Officer Highlights Formed part of cart team and attended to customer complaints along with coordinating of various departments to
come evolve solutions related to retail banking such as credit cards, loan disbursement and salary related issues. Updated the customers on a regular basis for their account status as well as delivered them credit card statements. Functioned as the prime interface with high net worth corporate and their employees. Key corporate accounts handled: ETA Ascon Ltd., Alcatel, Juma Al Majid, Gasos and Corniche Hospital Abu Dhabi. Indian Advertising & Communications, Chennai Sep’96 – Aug’98 Copywriter Highlights Directed marketing activities like organizing events, developing marketing campaigns for clients, as well as handled
copywriting for client’s requirements. Assisted clients in expressing their requirements through advertisements by writing contents as per their terms and on
their level; presented drafts and ideas to clients.
Researched as well as conducted interviews to identify the best features of a product for promotion; consulted sales, media and marketing representatives for discussing style / length of advertising copy.
Edited / rewrote existing copies as well as presented copied for supervisor’s approval. Successfully scripted as well as published the press release to promote the clients products / services in the market. Penned a small caption for Baskin Robbins published at Indian Express paper. Organized press conferences and exhibitions while ensuring effective creation of press releases. Played a pivotal role in bridging the gap between the company, media and other organizations; addressed to all the
questions related to company’s strategies and evaluate advertising plus promotional programs effectiveness. Ogilvy & Mather Advertising, Coimbatore Jul’96 – Sep’96 Account Executive Highlights Efficiently coordinated with clients for identifying their advertising requirements and worked along with colleagues to
devise an advertising campaign to achieve clients’ brief and budget. Initiated development of pitches to win new business for the agency along with agency staff. Successful in securing a clientele worth INR 30 Lakhs for a road show conducted (Shobika) in Coimbatore. Shelters Associate of Citibank N. A., Coimbatore Mar’95 – Jul’96
Executive – Customer Interface Highlights
Performed telesales to promote Credit & Mediplus, security free cash loans to successful professionals in the city as well as developed contacts in market.
Successful in building awareness on bank’s background, strengths and existence for every single customer as well as educating them on loan procedures including processes.
Distinction of receiving Outstanding Performance Award during the Shelters Annual Meet, Ooty, 1996.
ACADEMICS
Post Graduate Diploma in PR and Corporate Communications from Events Management Development Institute, Knowledge Village, Dubai, UAE (Accredited by City & Guilds, United Kingdom), 2009.
Well versed with Windows, MS office (Word & PowerPoint) &Internet Applications. Online Marketing. Bachelor’s degree in Economics, Annamalai University. Post Graduate Diploma in Personal Secretary’s Course from Sabhari College, Chennai. Ticketing Diploma from Chennai. Diploma in Dot Net Applications from SSI 2005. Distinction of being awarded: Distinction of receiving certificate of appreciations for the invaluable contribution to the success of Rugby World Cup
Sevens 2009 and Emirates Airline Dubai Rugby Sevens Tournament in 2008. Organized press release for new biscuit launch (Slim & Trim) and film preview while pursuing post graduate
education in PR & Corporate Communications. - Distinction of single-handedly developing a successful PR proposal for EMDI and being instrumental with group
projects like branding for Grand Hyatt, introducing new perfume brand as well as attending high profile events such as Emirates Rugby Sevens, Dubai Film Festival, and Chivas Fashion Show.
Involved in group project presentation of developing a perfume brand “Entice” completed in December 2008. Individually developed a public relations proposal for EMDI completed in June 2009. Successfully conducted media analysis and media monitoring for Etisalat in February 2009. VOLUNTARY INITIATIVES Distinction of being shortlisted for an ad competition conducted by Bayt.com. Actively participated (as part of the press department) with the media for Dubai Film Festival in 2009 for the release /
preview of Rocket Singh in 2009. - Received appreciation for making an effective contribution. Scripted and Directed a Short film on Child Labour in 2010
PUBLICATIONS
Scripted articles for few websites such as ArticleSBase.com and Come on get going.com. Sasicreativeschool.com.
PROFESSIONAL ENHANCEMENTS (TRAININGS & CERTIFICATIONS)
AMFI – Mutual Fund (Advisors) Module at Dubai Test Centre, 2008. Attended training on Balancing the Sale held by First Gulf Bank, 2003. Attended WEB 3.0 seminars on September 7th, 2012 at knowledge village, Dubai. PERSONAL DETAILS
Nationality : Indian. Date of Birth : 14th July. Visa Status : Residence Visa Driving License : UAE Driving License. Languages : English, French, Arabic, Hindi, Tamil & Telugu. Address : P.O.Box No.23467, Sharjah, UAE. Passport No. : J 0474419
