About Us

• Animal Element is based out of Knoxville, TN.

• Michelle French, Chris Jones, and Jason Chilver were brought together by their common passions for natural healing and animals, and Animal Element was created.

• Animal Element is the first company member of the National Animal Supplement Council (NASC) to focus on detoxification benefits and products for animals.

• We stand by our ingredients with third party testing for quality, purity, and overall consistency.

Our pets

Michelle in her childhood showing horses. The love for horses has never changed.

Chris and Dublin

Jason and Destiny

Who we support

Animal Element works with and donates apercentage of our profits to charities that focus

on animal rescue, safety, and adoption programs.

Who we support

Heifer’s mission is to work with communities to end hunger and poverty and to care for the earth.

www.heifer.org

Animal Element found Heifer International to be one of the few non-profits that dedicates itself to giving families a livelihood and way of life through animals.

Heifer envisions…A world of communities living together in peace and equitably sharing the resources of a healthy planet.

Heifer's strategy is…To “pass on the gift.” As people share their animals’ offspring with others –along with their knowledge, resources, and skills – an expanding network of hope, dignity, and self-reliance is created that reaches around the globe.

Heifer’s HistoryThis simple idea of giving families a source of food rather than short-term relief caught on and has continued for over 60 years. Today, millions of families in 128 countries have been given the gifts of self-reliance and hope.

Who we support

Stolen Horse International, Inc. (SHI) brings attention to major crimes against horse lovers and horse theft. The mission of Stolen Horse International, Inc. is to provide a comprehensive theft awareness program to all facets of the horse industry and offer educational opportunities for horse enthusiasts.

Stolen Horse International’s goals are:

• To establish a global resource to aid in the search for Missing horses, Stolen horses, Stolen tack, Stolen trailers, and Owners of found horses

• To promote increased involvement through equestrian organizations.

• To build an international network, NetPosse, to disseminate images and information missing and stolen horses through the Idaho Alerts system.

• To provide education opportunities to improve public awareness on horse theft and identification methods through seminars, presentations, and exhibits.

• To provide resources and information to the law enforcement community.

Who we support

Their mission is to help retire military and law enforcement animals by providing a comfortable atmosphere for them to live out the remainder of their life.

Here at Save-A-Vet we have three main objectives:

• To open a facility in every state that provides both military and law enforcement the ability to retire their K-9 partners. These facilities feature plenty of land for them to exercise, and room to board.

• To hire on retired, injured, and disabled military and law enforcement veteran's to work at each facility.

• To get these Forgotten Soldiers classified as veterans instead of equipment.

Our Products

Front Labels

Our Products

Back Labels

What are Toxins?

• Toxins are poisons. They may be natural or man-made. Toxins can be harmful or even lethal if entering into the body in sufficient quantities.

• These are some of the sources of toxins- air, water, feed, toys, containers, cages & fencing, vaccines, pollution, parasites, insects, drugs, and infectious substances.

• According to the EPA, 70,000 chemicals are used commercially in the United States, and 65,000 of which are potentially hazardous to our health. The Environmental Defense Council reports that more than four billion pounds of toxic chemicals are released into the environment each year, including 72 million pounds of known carcinogens.

• Your pet’s body, through metabolic activity, is exposed to toxins daily.

Product Safety

Current Good Manufacturing Practices (cGMP) – The cGMPs are a set of guidelines that we follow to ensure that our products are manufactured in a clean and safe facility. Additionally, it requires that all raw materials are tested for purity and contamination.

National Animal Supplement Council (NASC)- The NASC is a non-profit trade organization dedicated to protecting and enhancing the health of companion animals and horses throughout the United States. NASC members are required to undergo a rigorous independent audit of their facilities.

FDA (Food and Drug Administration) - Unlike human dietary supplements, the FDA very loosely regulates the animal supplement industry, underscoring further the need for organizations like the NASC.

Ingredients

Zeolite• Zeolite is formed from ash deposits

originating from ancient volcanic eruptions into neighboring seas and lakes.

• It is composed of a unique group of minerals with a naturally-occurring net negative charge that is organized in a honeycombed structure. This gives Zeolite the ability to attract and trap heavy metals and toxins into the cage-like structure.

• Helps to balance the body’s pH level.

• FDA GRAS (generally recognized as safe) status.

More on Zeolite

• Animal Element’s Zeolite is the purest Zeolite in the world, which is 95%+- pure.

• We purchase our Zeolite direct from the mine.

• It is the only known Zeolite in the world with 100% effectiveness against Aflatoxin and has been approved by the European Union as a Mycotoxin binder.

Ingredients

Kelp• Kelp is an amazing plant. Our wild crafted Kelp

contains over 60 minerals, 17 complex amino acids and a vitamin complex. Most important for detoxification is it’s Sodium Alginate content.

• Sodium Alginate may help prevent the absorption of toxic metals like mercury, cadmium, and plutonium.

• The alginates have been shown to bind tightly to strontium, barium, cadmium, and radium so that these toxins pass out of the body with little or no absorption.

• It relieves nervous tension, promotes circulation, and improves overall coat condition and pigment color in animals.

Ingredients

Turmeric• It strengthens joints, digestive systems, and

supports normal blood values.

• Curcumin, a constituent of Turmeric, a spice used in Indian curry dishes, is an effective antioxidant and is known to induce the enzymes of glutathione-linked detoxification pathways.

• Some consider the natural glutathione pathway to be the safest way to detoxify. There is evidence that Turmeric's active ingredient, curcumin, may increase glutathione in-vivo, supporting this natural detoxification pathway.

IngredientsIngredients

Diamtomaceous Earth• DE guards against worms and parasites in the

bowels.

• DE is the fossilized remains of hard shelled, one-celled plants called Diatoms. There is evidence to show that DE can control parasites. It does this through a purely physical means. It's sharp edges cut and subsequently dehydrate parasites.

• Parasites also tend to scavenge heavy metals and toxins, which is good, but when they die those toxins can be released. This is why we've included Kelp and Zeolite.

IngredientsIngredients

Hyaluronic Acid• HA serves as a binding, lubricating, and

protective agent for joints.

• It is a major component of Synovial Fluid and is found to increase the viscosity of the fluid.

• It is a important component of articular cartilage.

• The low molecular weight of Hyaluronic Acid is easily digested by the body.

IngredientsIngredients

MSM• “Methylsulfonylmethane” promotes

healthy joint strength while assisting with the control of inflammation.

• While MSM is well known as a supplement for joint health, it is also useful for detoxification. MSM makes the cell walls more elastic, allowing easier exchange through the cell wall.

• This is important for intra-cellular toxins that might otherwise be difficult to remove.

IngredientsIngredients

Hawthorn• Toxins have a tendency to get

embedded in deep tissue where substantial blood may not always easily reach.

• Hawthorn acts as a vasodilator, increasing blood supply to the heart and improving circulation to the extremities.

IngredientsIngredients

Red Raspberry Leaf• Red Raspberry Leaf soothes inflammation and

intestinal constriction.

• The most common use of Red Raspberry leaf is for hormonal support for females.

• The main phytochemical of interest in Red Raspberry Leaf is Ellagic Acid.

• The antiproliferative (cell growth inhibitive) properties of ellagic acid are due to its ability to directly inhibit the DNA binding of certain carcinogens, including nitrosamines and polycyclic aromatic hydrocarbons. As with other polyphenol antioxidants, ellagic acid has a chemoprotective effect in cellular models by reducing oxidative stress.

Why use Animal Element Performance Detox Product?

Features and Benefits• Our products are formulated to support the body in its normal detoxification and

purification processes, and thereby assisting in the support of toxin removal.

• All of our raw ingredients use third-party laboratory testing to ensure only the highest quality ingredients.

• Our products are affordable for everyone, while never compromising quality.

• Our products can provide increased vitality.

• We have the highest levels of HA and MSM on the market for increased joint support.

• Our products support immunity, maintain organ function, and allow better absorption of nutrients from food.

• Our products help to maintain physical and mental well-being of your animal.

• We put our product where are mouth is, literally!

Market Potential and Demand

Market Potential and Demand

• Although formal regulatory status continues to evade pet supplements, the market is advancing at impressive rates with sales expected to jump 39% by 2012 to reach an outstanding $1.7 billion. The forecast that does not factor in the effect of the products. Packaged Facts (www.packagedfacts.com) predict this will create a huge boom in the market as consumers respond to the bolstered credibility of pet supplements.

• Animal Element remains the ONLY Detox product on the market formulated for animals that is approved by the NASC.

• What are the numerous factors that are driving sales? There is rapidly growing interest in pet supplements among U.S. pet owners, the aging and overweight pet population is increasing, and the need for pet supplements is developing in the veterinary community.

• All the facts add up to a market open with tremendous opportunity!

Our Customers

• Veterinarians

• Local pet stores

• Co-ops

• Nutrition stores

• Horse Farms

• Rescue centers

• Non-profit organizations

• Online distributors

• Individuals

• Kennels

Your Opportunity

• Own your business as a dealer, while spending more time with your family.

• Leverage your own personal talents, resources, and energy.

• Be a part of a company that cares and is active in the community.

• Build wealth while saving and changing lives.

Regions-need to colorRegions

How we help you

Free support includes: • Phone # extension on our 877-DETOX77 number • E-mail account with www.animalelement.com • Business card template • Marketing material for customers• Full support from the company to assist you in all opportunities to grow

your territory.

Closing Statement

Animal Element is a company founded on principles and faith. We are here to help you succeed. By working together we can grow, build, and save lives all over the world.

Faith in something greater is always the first step. Join us to make a difference and believe.

“To get something you never had, you have to do something you never did.”

Welcome to the Animal Element Family.