Anh van chuyen nganh.doc

8/10/2019 Anh van chuyen nganh.doc

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Memory cinema Guider: Ths.L Vn B

Group 4

I. INTRODUCE

1. Guider: TH.S L VN B

2. e!"er# o$ %roup:

- N%& T'( T')*' N'+* ,-/2.2

- L0 i*' V ,-/2.2

- N%u3* '56*% N%) ,-/2.2

- N%u3* H7*% V ,-/2.2- Tr8* L0 V9* ,-1.2

- N%u3* H+ N'9* ,-/2.2

- N%u3* T'( Du0* ,-/2.2

Ide) o$ %roup:

Group 4 Page 1


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II. ore de;)i;io*

NUBER O= EOLE:Group 4 Page )

M**G+,

Mar$e"ing

Manager

er&ice,ecep"ionecuri"y

inancia%

Manager


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- The manager : 1 peop%e

- inancia% manager: 1 peop%e

- Mar$e"ing manager: 1 peop%e

- ecuri"y /!!ice 1 peop%e- ,ecep"ion room: 1 peop%e

- er&ice : 4 peop%e

. RODUCT

0.1 Product description.

id you e&er $no2 "he 3mini cinema3 ye" 5n Vie"nam6 "his me"hod is ra"her

s"range. This "ime6 2e in"roduce "o you a mini cinema - 2i"h drin$s and snac$s

o2n uni7ue s"y%e.

8i"h "he idea o! gi&ing young peop%e genera%%y pre!er "o see a mo&ie #u" do no"

ha&e "he "ime or ha"e "he noise and "he !%oodga"es o! "he "hea"er6 2e 2ere #orn "o

gi&e you a 2ay "o en9oy ne2 series6 2i"h a separa"e "hea"er6 2i"h "he mo&ies

3ho"3 "hing "ha" is no" a!raid "o dis"ur# anyone.

a&e "o ;-0 "he cinema room area o! a#ou" 0 "o 1< m)= has dou#%e rooms !or

"2o peop%e6 midd%ing room !or groups o! 4-0 peop%e and %arge room !or group

o&er 1< peop%e. +ach room is designed 2i"h "oi%e"6 air condi"ioning6 sound

separa"e%y. igh-de!ini"ion mo&ies 2i%% #e screened on a 1e6

;.1 spea$ers moun"ed on 2a%%s "o crea"e surround sound e!!ec"s...

o" on%y "ha"6 you can a%so en9oy !as" !ood s"y%e +urope - *sia and many specia%

drin$s #y "he che!s and specia%is" concoc"ion ha&e years o! e'perience ser&ing.

Too per!ec" !or a da"e no" i" "rue roman"ic?

Group 4 Page @


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T'e >i*e!) roo! $or %roup# o$ 4@ peop


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I*;erior de#i%* ;'e !o?ie ;'e);er Ai;' #urrou*d #ou*d

T'e >i*e!) roo! $or >oup


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.2 T'e u*iue $e);ure# o$ produ>;.

- There is pri&a"e space.- o need "o 2a"ch !i%m schedu%e or 2ai"ing in %ine "o #uy "ic$e"s

- u%%y ac"i&e &ie2ers6 many si"ua"ions !as"er or &ideo con"en" di!!icu%" "o

unders"and6 can re2ind "o see again6 3many see as a !i&e-minu"e pause "o discuss

2i"h !riends "he more s"range6 especia%%y6 compe%%ing in !i%m.

- er&ed drin$s and snac$s.

Group 4 Page A


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- *%2ays upda"ing ne2 mo&ies.

irec"ed: hris Mi%%er irec"ed: Mi$e Mi"che%

Genre: *d&en"ure6 *nima"ion6 omedy6 cience ic"ion C an"asy.

irec"ed : *sger Le"h irec"ed: Doss 8hedon

Genre : pena%6 suspense Genre : *c"ion6 cience ic"ion6 an"asy.

Group 4 Page E
http://megastar.vn/vn/the-avengershttp://megastar.vn/vn/man-on-a-ledgehttp://megastar.vn/vn/alvin-and-the-chipmunks-chip-wreckedhttp://megastar.vn/vn/puss-in-boots


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., T'e de$e>;# o$ produ>;:

- The cinema 2i"h high cos".

- The num#er o! "he mo&ie "hea"er %ess.

. RET:

.1.De#>ri"e !)re;:

Today6 "he en"er"ainmen" needs o! peop%e on "he higher6 #ecause i" mee"s "he

urgen" demand !rom indi&idua%s. emand !or en"er"ainmen" is "he engine o!

recrea"iona% ac"i&i"ies. 8hen a need en"er"ainmen"6 peop%e are mo"i&a"ed "o ac" "omee" "ha" need.

Tha" e'p%ains6 2hy6 a !e2 years ago6 mos" peop%e in Vie"nam is considered

cinema as "he num#er one choice !or en"er"ainmen" %i$e "ha"

Thea"er sys"em in "he coun"ry has made ground#rea$ing changes in #o"h 7uan"i"y

and 7ua%i"y6 consis"en" 2i"h "he "rend6 as 2e%% as 2ays "o #o"h sa&e himse!" 9us" "o

mee" demand !or "he %arge !i%m audience au"hor.

o6 e&en in Vie"nam6 i%m %o&ers can 2a"ch #%oc$#us"er o! "he 2or%dFs 2i"h mos"

ad&anced "echno%ogy6 "he same "ime e&en ear%ier "han "he in"erna"iona% audience.

,espec"i&e%y as "he #%oc$#us"er *&a"ar6 *%ice in 8onder%and6 %ash /! The

Ti"ans6 5ron Man 556 o2 "o Train our ragonH

7.2. Main market

5n Vie"nam6 #usiness sys"ems cinemas ma9or de&e%opmen" in o hi Minh i"y

and anoi. *nd in a ang6 #usiness en"er"ainmen" ser&ices has no" ye" #een

de&e%oped6 "he demand mo&ies e%egan"6 modern ye" #een me". There!ore6 2e

ha&e se" up a #usiness p%an 3mini inema3 - hinaFs 3+n"er "he a%"erna"e mar$e"3:

in order "o !ocus primari%y on groups o! cus"omers ha&e high-income consumers

Group 4 Page I


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"he 2isdom a&ai%a#%e ready spend money 5 deser&e "o p%ay. espi"e high "ic$e"

prices #u" no" 2e%% enough "o no" accep" "he 2or%d o! ur#an %i&ing is impro&ing

and increasing demand !or mo&ies is no" %imi"ed.

F. RETING

F.1. )re;i*% po

Price

The pricing is 7ui"e impor"an" !or "he e!!iciency o! #usiness and e!!ec"s

direc"%y on "he pro!i" o! "he company.Price so high 2i%% ma$e. The price is "oo

high 2i%% ma$e a #ig #arrier !or main cus"omers 2ho going "o schoo% or ha&enJ" a

s"a#%e income. 8hi%e6 "he price is "oo %o2 2i%% encourage "he purchasing6 #u"

decreased "he pro!i" on each produc".

*ccording "o our sur&ey6 "he a angJs mar$e"6 "his ser&ice is s"i%% 7ui"e

un!ami%iar 2i"h young6 so 2e 2i%% 2e use mar$e" pene"ra"ion s"ra"egy "ha" mean

"his ne2 ser&ice 2i%% #e "a$e "o "he mar$e" 2i"h %o2 price 2hich consis"en" 2i"h

poc$e"s o! "he young. Lo2 price 2i%% encourage 7uic$%y accep"ance o! produc"s

and "he company 2i%% $eep %o2 cos"s promo"ion 2hich can achie&e more ne"

income. *!"er research genera% mar$e" o! indus"ry and a angJs mar$e"6 2e

gi&e "he !o%%o2ing ra"es: a&erage price !rom ;


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is"ri#u"e %ea!%e"s is a !orm o! ad&er"ising "ha" 2e are mos" pre!erred #ecause

o! i"se!!ec"i&eness #y #ringing in!orma"ion "o cus"omers immedia"e%y and %o2

cos". 5n addi"ion6 2e hang ad&er"ising #oards6 pos"ers in p%ace 2here "he "arge"

cus"omer 2ou%d ga"her6 "o pos" on socia% ne"2or$ing si"es %i$e: yahoo6 !ace#oo$"o crea"ea""en"ion and impress cus"omers.

Promotions

There are discoun" promo"ions on ho%idays "o a""rac" cus"omers.

F.2. )>'i*er )*d euip!e*;

The #ui%ding has "hree !%oors6 di&ided in"o sma%% rooms6 a&eraging one !%oor

associa"e 2a"ching mo&ies 2i"h re!reshmen"s 2i%% #e !rom 0 screen6 area o!

a#ou" ;< "o 1< m)= has dou#%e rooms !or "2o peop%e per room !or groups o! 4-0

peop%e and %arge room !or groupo! 1< peop%e. +ach room is designed as a

2a"ching room 2i"h "oi%e"6 air condi"ioning6 soundproo!. igh-de!ini"ion mo&ies

2i%% #e screened on a 1e6 ;.1 s"ereo moun"ed on2a%%s "o crea"e

surround sound e!!ec"s ... cos" o! e7uipmen" and design o! a#ou" E< "o 1


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- To2ards "he goa% o! high and s"a#%e pro!i"a#i%i"y

- /ccupy a#ou" 0


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8e can say 2e can no" compe"e 2i"h Megas"ar in !aci%i"ies and inc%uded

ser&ices6 so "o a""rac" cus"omers= 2e ha&e emphasi>ed "he di!!erences "ha"

2e ha&e.

C5n "he !u"ure6 Techno%ogy 2i%% #e &ery de&e%oped so "here are many

2ays "o 2a"ch mo&ies a" home "here!ore peop%e 2i%% go "o cinema %ess and %ess.

Group 4 Page 14

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