CONCEPT : BRIEF PROJECT CONCEPT FOR THE BAR

:_______ENTERTAINMENT BAR Prepared & Conceptualized by : Mr. Henry Babasa Oytaz

VENUE : Angeles City Pampanga

TARGET DATE OF OPERATION : Upon initial funding ( April 2012 )

TARGET MARKET : All sectors in the Philippine society namely :

1. Business ( top business executives & associates )

2. Government ( Local officials , mayors, vice mayors, councilors, etc )

3. Non-government ( foundation executives & associates )

4. Entertainment ( local celebrities, directors, performers )

5. Fashion industry ( class a models , fashion designers others )

6. Medical & Allied sciences ( top doctors & other medical practitioners)

7. International ( Japanese, Koreans, british, Americans, European residing or

Visitors in the Philippines )

8. Media & journalism ( media people from broadsheets, newspaper fashion

Magazines )

9. Education sector ( top educators, deans, professors who are inclined to

10. Networks ( abs cbn 2 / gma 7 / tv 5 selected guests ).

MARKETING PLAN : 1. Direct marketing system

2. On-line marketing system

3. Multi-level marketing system

4. Direct corporate endorsement system

5. Foundation & Government endorsement system

6. International endorsement system

MARKETING /SALES FORCE : All class A models shall be the sales force of the bar to achieve its

Target sales

EX. SALES FORCE : TARGET SALES QUOTA /DAY : TOTAL SALES /DAY

30 models X Php. 2,000 = php. 60,000.00

This is the so called multi-level marketing systems of guests

By using the class A models as the direct sales force.

ADVERTISING PLAN: Radio, tv, magazines, broadsheet advertising, website( internet )

Window display, billboard, fliers, catalogue,

EVENTS PLAN : Staging of various events for the bar’s sales generation like :

Fashion shows, dance concert, musical events, workshops

Corporate events, political events.

LEGAL PLAN : registration to various Government agencies like :

DTI, SEC, MAYORS/ BUSINESS PERMIT, BIR etc.

FINANCE / ACCTG. PLAN : Getting source of initial funds for the business operation

Allocation of such fund to various necessary expenses or projects

For sales generation

MANPOWER PLAN : ready policies / systems in man power recruitment for various

Positions in the bar with good attitude & expertise to implement

& achieve quality of service and eventually generate sales. Positions

Like waiters/ bar managers, cook/chef, staff & others

INITIAL CAPITAL INVESTMENT : Php. 3,500,000 ( $ 83,334.00 )

Approximates for initial operation of the business

INITIAL CAPITAL DISTRIBUTION OF THE FUND ( $ 83,334.00 )

1. Venue ( bar ) rental deposit and expenses per month

2. Initial inventory for the alcohol, beverages, food, wine

3. Manpower ( salaries and wages for initial operations )

4. Taxes & licenses expenses

5. Utilities ( light & water )

6. Mobilization fund

7. Administrative expenses / other expenses

8. Renovation / design cost

9. Advertising cost

10. Stationery & office supplies

11. Initial office tables & chairs

12. Computers / other assets

REVENUE SOURCES :

1. Direct revenue/ income :

1.1 Sales from food & beverages @ night event

1.2 Sales from rental fee of our venue during the day time for various

Political affairs, corporate events/ shows, invitational gatherings of

Family affairs, wedding receptions and others. Likewise sales of our food

& beverages for every engagement contract.

2. INDIRECT REVENUE / INCOME :

All revenues from tickets sales & company / individual sponsorship

1.1 Fashion shows ( Search for the next “ ELITE MODELS “ of the BAR

1.2 Band concert( Professional & amateur band concert & competitions )

1.3 Dance concert ( Search for the BAR’S ORIGINAL DANCE GROUP

1.4 Musical concert / Search for the BAR’s ULITIMATE BIRETERA

NOTE : DETAIL CONCEPT, SYSTEMS, POLICIES TO FOLLOW UPON APPROVAL

PROJECTED SALES FOR BAR OPERATION :

UPON SET-UP OF THE BUSINESS

1st month : ( conservatism)

Direct revenues : Target sale / day Total

Sale of food & beverages : 20,000 x 30 days = 600,000.00

X 6 months

------------------

Total gross sale from direct revenue for 6 months Php. 3,600,000.00

Add : projected sale from indirect revenue :

( pls. see sample fashion event below ) 2,500,000.00

------------------

Gross revenue projection of the BAR Php. 6,100,000.00

For 6 months ===========

NOTE : If our bar shall stage 3 big events per year , we can surely

generate more revenues following our systems/ policies .

our company can achieve PRESTIGE, FAME & REVENUES

at the same time.

EVENT’S CALENDAR FLOW OF THE BAR

FOR THE ANGELES CITY PAMPANGA, PHILIPPINES

(Prospective bar in Angeles City Pampanga )

2012

FIRST MONTH : 1-7 First week : Launching of the prospective entertainment bar in Angeles

Pampanga, Philippines

: Set –up of various systems/ policies & procedures of the

BAR business flow in legal,finance & accounting, marketing

and sales, manpowers, Advertising & promotion, media

divisions, external affairs divisions, food & beverages

divisions, Events division & International division.

8-14 second Week : Implementation of various policies / systems of

Divisions stated above.

15-21 : Third week : Monitoring & introduction of QUALITY CONTROL

Systems of the BAR FLOW in various divisions.

22- 31: Fourth week : Launching of DANCE CONCERT/ BAND CONCERT

FASHION SHOW for every week event for market

Attractions in various sectors in the society like :

Business, education, entertainment, international,

Media, foundations, government, networks,

Fashion industry, and etc.

SECOND MONTH : Contineous implementation of weekly event for sales

Sales generation.

Monitoring of systems / policies of various divisions of the BAR FLOW

Preparation of UPDATED SUMMARY REPORT of the business.

THIRD MONTH : Contineous implementation of weekly events

for sales generation.

. Monitoring of systems/ policies of various divisions of the BAR FLOW.

Preparation of UPDATED SUMMERY REPORT of the business.

FOURTH MONTH : Contineous implementation of weekly events for sales

generation.

Monitoring of systems./Policies of various divisions of the BAR flow

Preparation of UPDATED SUMMARY REPORT of the business.

5TH TO 12TH MONTH : “ FASHION EXPLOSION DELIGHT 2012“

( A MODEL SEARCH FOR ELITE 2012 )

To be held in ________Entertainment Bar, Angeles City

Pampanga, Philippines

( A super hot Fashion show for the Environmental

Advocacy…. )

Castings : All Female Brazilian , European & Asian Class A Models

With selected local celebrities ( abs cbn 2 / GMA 7/TV5 )

Advocacy : Fashion for the Preservation of Environment

Class A female & male models wearing few leaves

on their bodies representing mother earth

other models wearing tiny round gold metals like

buttons with fire as visual effects around their naked

and daring bodies., with extravagant stage production

designs. Other detailed concept to follow upon

approval.

Tickets price benefits: Php. 1,000.00 DRINKS & PICA PICA FOOD

REVENUE PROJECTIONS : (1100seats) Amount

1. Ticket sales :Php.1,000 @ 1000 guests = Php. 1,000,000.00

2. Individual Sponsors :Php.10,000@50 = 500,000.00

3. Company sponsors : Php. 50,000 @ 20= 1,000,000.00

-----------------

TOTAL ( GROSS ) Php. 2,500,000.00

==========

Individual Sponsors includes top executives in

Business, doctors, International executives,

Educators and others

COMPANY sponsors includes telecommunications,

perfumery, airlines, cars, resorts, casinos & etc.

DECEMBER 2012 : MERRY XMAS SPECIAL NIGHT & NEW YEARS

SPECIAL EVENTS , GATHERINGS

PREPARATION OF UPDATED END YEAR SUMMARY REPORT OF THE BUSINESS FLOW

IN ALL ASPECT OF DIVISIONS SUCH AS MARKETING & SALES, FINANCE &

ACCOUNTING, ADVERTISING & PROMOTIONS, EXTERNAL AFFAIRS

DIVISION, EVENTS DIVISION, INTERNATIONAL & MEDIA DIVISION &

LEGAL.

PREPARATION OF BUSINESS ANALYSIS AS A WHOLE USING THE FINANCIAL

STATEMENT AS THE GUIDELINES WHETHER THE COMPANY IS TARGETING

ITS PROJECTED SALES IN A SHORTEST PERIOD OF TIME.

CONCEPTUALIZED & PREPARED BY : henrybabasaoytaz