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Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

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Page 1: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)
Page 2: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

The Single Customer View is Dead

Long Live the Single Customer View

Page 3: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

Modern Marketing’s biggest problem

Page 4: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)
Page 5: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

950+

Page 6: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)
Page 7: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

There is another way…

Page 8: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

CREATE a Profile

ENRICH and Evolve

SHARE to any platform

Page 9: Andy Walker - Creating Order from Chaos - Integrating Online with Offline (Innometrics)

350+ integrations…

Direct Mail

Call Centre

In-Store/EP CRM

Display Advertising

Other databases

Other software

vendors

Email

Social

www

Mobile AppsMobile