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Andy TupmanEmerging Talent Manager Yorkshire Building Society
governmentevents.co.uk | 0330 0584 285 | [email protected]
Andy TupmanEmerging Talent Manager
Insight to…….
• Developing our scheme to support internal colleague development
• YBS Group
• Our Apprenticeship Journey so far…• Partnerships and Activities to support our Local
Community
Who we are and What we do?
SavingsMortgagesInsurance
SharePlans
Connecting with local communities…
Real Help for Real Life
providing…
Our aim is to raise £750,000 and allow 700 young people to become financially independent
In March 2016
Started on it’s journey to provide opportunities within the community through apprenticeships
With Sponsorship from our Senior Leaders
“Our apprenticeship scheme will offer people the chance to develop a career with one of the Region’s most successful Employers”
CEO YBS Group
Real Help for Real Life
And created the
opportunity for
us to build…
providing…
An Early Careers Pipelineopen to ALL people
of ALL backgrounds
and ALL ages within
our local community
2016 - Our Initial Timeline…
Design
What would the Scheme even look like and how would implement our attraction strategy?
• What would make us different?• What would be our USP?• What would make us an award
winning scheme?
How could we engage with the Local Community to find out what people really wanted?
Fact Find
The World of Apprenticeships
• Frameworks v’s Standards• The Levy introduction in 2017 –
do we wait?• Off the job learning• Support Mechanisms• Training Providers
What would be the right departments to host this pilot?
February March April May
Notice Period Emerging Talent Manager
The Leeds Apprenticeship Event gave us the perfect platform in which to build our scheme
Provided insight into what our potential apprentices and their families wanted
0
10
20
30
40
50
60
70
80
Career - 53% Experience Different areas - 44% Progression - 55% Qualification - 61% Permanent - 46% Salary - 30%
What was important?
0
1
2
3
4
5
6
7
£150 perwk
£200 perweek
£300 perweek
£150-300per week
£200-300per week
£10K £13K £10-15K £10-18K £14-16K £15K £16K £10-20K £17k £15-20K £16-18K £17-21K £18k £19K £20K
Our Scheme was
designed by the
People of Yorkshire
for the People of Yorkshire
Essentially…
That’s why our scheme offers….
• The same rewards as a non-apprentice
• A Welcome Gift
• Additional Learning, Reverse Mentoring & Educational Visits
• Exciting permanent jobs from day one – no fixed term contracts
• Starting Salaries above ‘Real’ Living Wage
• Government Standard Apprenticeships – NO NVQ’s or Frameworks
• Industry recognised professional qualifications built in to ALL
apprenticeships
2016 - Our Initial Timeline…
Design
What would the Scheme even look like and how would implement our attraction strategy?
• What would make us different?• What would be our USP?• What would make us an award
winning scheme?
Leeds Apprenticeship Fair in March 2016 would give us exactly what we needed
Implement
12 New Apprentices started with YBS Group on the
12th September 2016
Fact Find
The World of Apprenticeships
• Frameworks v’s Standards• The Levy introduction in 2017 –
do we wait?• Off the job learning• Support Mechanisms• Training Providers
What would be the right departments to host this pilot?
Source
With no external marketing channels how would we source candidates?
• Family and Friends Event• Robust Recruitment Approach
Training Providers
▪ What did good even look like?▪ Did their values stack up against
ours?▪ Real and honest feedback
February March April May June July August
Notice Period Emerging Talent Manager
Now we had a story….
We were now ready to advertise externally….
• Apprentices to help promote our scheme
• A business that was fully behind the appointment of apprentices
• New departments coming forward wanting a bit of the action
Business Project….
• About our Scheme• About YBS Group• Our Apprentices – their Story
• Information for Parents – written by Parents
• Qualifications• Contact us!!• Apply
Our first Apprenticeship
Website launched on the
6th March 2017
Over 280 applications
ITService DeskSoftware DevelopersCapacity & Performance SharePlan
SharePlan Account Manager
DistributionBranch Customer Consultant
Customer OpsContact Centre Representative
FinanceFinance Operations Administrator
HRHR Administrator
RiskQuality Assurance SpecialistT&C Policy & Governance Consultant
MarketingAssistant Campaign Manager
CompliancePolicy and Advice AssociateAssurance Analyst
AccordBusiness Development Adviser
At the end of 2017 we would now incorporate apprenticeships to support internal colleague development
Summary and Key Highlights
• 10 Business Areas – increase of 100% from 2016
• 24 Apprentices – increase of 100%
In 2016 All apprentices were recruited against
level 3 and 4 Standards – this was now increased
to level 6 Standards (degree and degree
equivalent).
• New Partnership with Leeds Beckett University
– IT Degree
• 100% of successful apprentice candidates
applied through new apprenticeship website
Developing the Scheme in 2017
National Apprenticeship Service
2017 Regional Winner Rolls-Royce Award
Newcomer Large Employer of the Year
Yorkshire and Humberside
National Apprenticeship Service
2017 National Winner Rolls-Royce Award
Newcomer Large Employer of the Year
National Award
We are one of the Top 100 Apprenticeship Employersin the country
2017
And finalists for…
The FIRM Awards 2019Best Emerging Talent
Recruitment Strategy
(awaiting result March 2019)
The RAD Awards 2019 Best Apprentice, Graduate
and Early Careers Website
In-house Recruitment
National Awards 2018 Best Apprenticeship or
School Leaver Campaign
In 2018…
Launch of our NEW Website
• Attracting over 850 applications
• Used multi channel attraction i.e. Not going to Uni
• Recruited a further 17 apprentices – further 2 new business areas
www.ybscareers.co.uk/apprenticeships
Apprentices Creative
Olivia Mya
Jennifer Jack
Online Banner & Landing Page
4 Videos – used for Social Media, Online landing page, digital content in branches
Social Media - posts
PR Coverage - print
In 2018…
Launch of our NEW Website
• Attracting over 850 applications
• Used multi channel attraction i.e. Not going to Uni
• Recruited a further 17 apprentices – further 2 new business areas
• New Partnership with Loughborough University
o Level 7 Masters Degree in Leadership and Management
• Extended our outreach to Islamic and Girls Schools within the
locality of our Head Offices
www.ybscareers.co.uk/apprenticeships
The foundations of all our apprenticeship schemes are pretty much the same?
But what makes you stand out ?
Think about it
two ways ….
• Things that
promote your
scheme and make
people WANT to
apply
• Activities that can
make a real
difference to your
apprentices and
within your local
community whilst
giving you greater
outreach
Getting involved in Fund Raising Activities for our chosen charity End Youth Homelessness
Tough Mudder
Programme Enrichment…
Presentations
Skills
• Leeds Seminars
• Family and Friends
Event
• Northern Powerhouse
Events
• School Events
• College Career Events
Meeting The Rt. Hon Anne Milton MP
Minster of State
for Apprenticeships
Educational Visits…
Our Apprentices visit Parliament June 2018
2018 saw us set up partnerships and work with…
15 Local Schools
The Baroness Warsi Foundation
Creating Inclusive Cultures
REAL help for REAL life
Many of our apprentices get involved with…
Money Minds• 251 Programmes
• 7267 People throughout the UK
Silver Line• Longest standing
corporate volunteering partner
• 75 YBS Colleagues
• 84% of the elderly people we have contact with feel that we have made a positive impact to their life
REAL help for REAL life
Since 2016 - We now offer 15 Different Standards…
Customer Service
Customer Consultants (Branch)
Customer Service Representatives
Contact Centre Representatives
Complaints Adviser
IT & Digital
Network Engineer
Software Developer
Infrastructure Technician
Digital Marketer
Level 6 & 7 (Degree & Masters)
IT Degree – Leeds Beckett
Relationship Manager
Risk and Compliance (Internal)
Leadership & Management (Internal)
SupportingRisk and Compliance Associate
HR Administrator
Project Manager
Financial Crime
Finance - Accountancy
Chief
Officers
Functional Specialists
Front Line / Operational / Administration / Enabling
All Activity is underpinned by our:
Vision, Strategic Priorities, Core Values, Culture and Behaviours
Senior Specialist
Directors
Operational
Management
Business
Managers
SME
(Consultants)
Actively Supporting Internal Career Development
Core Standards to support Professional
Development
Leve
l 4
Leve
l 6
Leadership Standards to support
Development
Leve
l 5
Leve
l 6
Leve
l 3
Leve
l 7
Leve
l 3
Leve
l 7
Business
Partnering
Internal Colleague Support
53 People from our local community have started their Career journey with us through apprenticeships
With a further 25 internal Colleagues using apprenticeships to support their personal development
The future of apprenticeships looks bright at YBS…
But it was always about REAL help forREAL life…