ANDREW YOUNG SCHOOL OF POLICY STUDIES …aysps.gsu.edu/files/2014/05/AYS-IdentityGuidelines.pdfOVERVIEW Introduction Our identity is the way we communicate who we are to the world

A N D R E W Y O U N G S C H O O L O F P O L I C Y S T U D I E S

Identity Guidelines

O V E R V I E W

Introduction

Our identity is the way we communicate

who we are to the world.

These guidelines have been carefully created

to ensure that our identity accurately

conveys who we are.

The consistent and clear implementation

of the AYS identity will strengthen the image

and add value to our school.

O V E R V I E W

Using this Guide

This guide is intended as a resource for all AYS

identity usage. It has been developed to assist

with and facilitate the creation of new marketing

and communications materials.

Questions concerning the guidelines should be

directed to Avani Raval, 404-651-0953.

O V E R V I E W

Contents

S I G N A T U R E

Configuration 1.01

Formats 1.02

Minimum Size 1.03

Usage 1.04

Unit Formats 1.05

Color Primary 1.06

Color Secondary 1.07

Color Formats 1.08

Electronic Files 1.09

Color Background 1.10

Typography 1.11

S T A T I O N E R Y

Letterhead 2.01

Letterhead Typing Specs 2.02

Envelope Standard 2.03

Envelope Large Format 2.04

Business Card 2.05

Mailing Label 2.06

Memo 2.07

CD Label 2.08

Fax Cover Sheet 2.09

News Release 2.10

M A R K E T I N G

Brochures 3.01

Advertising 3.02

Miscellaneous 3.03

1.01S I G N A T U R E

Configuration

Our signature is the proprietary mark of the Andrew Young School.

The signature is composed of the Georgia StateUniversity logo and theAndrew Young School ofPolicy Studies logotype.

The basic form of the signature cannot be altered in any way. It should only bereproduced from theelectronic files provided in strict accordance with these guidelines.

ANDREW YOUNG SCHOOL O F P O L I C Y S T U D I E S


Formats

H O R I Z O N TA L

This format is intended for use when the space is more horizontal inorientation.

These are the only twosignature formats to beused on all materials.

V E R T I C A L

This format is intended for use when the space is more vertical inorientation.


ANDREWYOUNGSCHOOLO F P O L I C YS T U D I E S


The signature should notbe reproduced smaller than the sizes specified on this page.

Minimum Size

V E R T I C A L

1 5/8"

H O R I Z O N TA L

2.5"




Usage

Never alter the signature.

Never change theproportion of the signature elements.

Never add words to the logotype.

Never use the signature in text or headlines.

Never combine the signature with another logo.

Never use any signatureformat other than those provided in these guidelines.

do...don’t...

The Andrew Young School islocated in the heart of Atlanta.

Theis located in the heart of Atlanta.

E D U C A T I O N F U N D






ANDREW YOUNG SCHOOL







Special signatures havebeen developed for the useof the units in conjunctionwith the AYS signature.

Electronic files of thesesignatures are available for use.

Unit Formats

ANDREW YOUNG SCHOOL A C A D E M I C A S S I S T A N C E

ANDREW YOUNG SCHOOL D E P A R T M E N T O F E C O N O M I C S

ANDREW YOUNG SCHOOL D E P A R T M E N T O F P U B L I C

A D M I N I S T R A T I O N & U R B A N S T U D I E S

ANDREW YOUNG SCHOOL F I S C A L R E S E A R C H C E N T E R

ANDREW YOUNG SCHOOL G E O R G I A H E A L T H P O L I C Y C E N T E R

ANDREW YOUNG SCHOOL I N T E R N A T I O N A L S T U D I E S P R O G R A M

ANDREW YOUNG SCHOOL P R O G R A M F O R

R E H A B I L I T A T I O N L E A D E R S H I P


Always use these colorspecifications when usingspot-color or four-colorprinting or electronicreproduction.

Color Primary

S P O T C O L O R

For PANTONE® Colorreproduction.

E L E C T R O N I C C O L O R

( R G B )

For electronic (web and on-screen)applications.

P R O C E S S C O L O R

( C M Y K )

For four-color processprinted applications.

PANTONE® 286 PANTONE® 186 PANTONE® 404

C 100 C 0 C 0

M 84 M 94 M 8.5

Y 12 Y 94 Y 23.5

K 4 K 6 K 56

R 0 R 204 R 102

G 60 G 0 G 102

B 169 B 0 B 102


Color Secondary

The secondary color blueshould be used on allmarketing and com-munications materialsexcept stationery.

S P O T C O L O R

For PANTONE® Colorreproduction.

E L E C T R O N I C C O L O R

( R G B )

For electronic (web and on-screen)applications.

P R O C E S S C O L O R

( C M Y K )

For four-color processprinted applications.

PANTONE® 647

C 100

M 56

Y 0

K 23

R 26

G 86

B 146


T H R E E C O L O R S

This is the only three-colorformat to be used.

BlueRedGrey

BlueRed

BlueGrey

Blue

Black

White

Color Formats

T W O C O L O R S

These are the only two-colorformats to be used.

O N E C O L O R

These are the only one-colorformats to be used.

R E V E R S E D

These are the only reversecolor formats to be used.

Note: The AYS signaturecan only be reproduced inthe colors outlined on this page.

WhiteRed









AYS-H-BRG-CMYK.eps

A file naming system hasbeen developed to makeidentification easier.

The signature files shouldnot be changed or edited.

Contact the Dean’s Officeif you require a signaturefile.

1 Andrew Young School2 Orientation (Horizontal) 3 Color (Blue, Red, Grey)4 4-Color Process or RGB5 File Type (EPS, TIF, JPG)

Electronic Files

DESCRIPTION SPOT (PANTONE®) CMYK (PROCESS) RGB

Blue + Red + Grey AYS-H-BRG.eps AYS-H-BRG-CMYK.eps AYS-H-BRG-CMYK.tif AYS-H-BRG-RGB.jpg

AYS-V-BRG.eps AYS-V-BRG-CMYK.eps AYS-V-BRG-CMYK.tif AYS-V-BRG-RGB.jpg

Blue + Red AYS-H-BR.eps AYS-H-BR-CMYK.eps AYS-H-BR-CMYK.tif AYS-H-BR-RGB.jpg

AYS-V-BR.eps AYS-V-BR-CMYK.eps AYS-V-BR-CMYK.tif AYS-V-BR-RGB.jpg

Blue + Grey AYS-H-BG.eps AYS-H-BG-CMYK.eps AYS-H-BG-CMYK.tif AYS-H-BG-RGB.jpg

AYS-V-BG.eps AYS-V-BG-CMYK.eps AYS-V-BG-CMYK.tif AYS-V-BG-RGB.jpg

Blue AYS-H-B.eps AYS-H-B-CMYK.eps AYS-H-B-CMYK.tif AYS-H-B-RGB.jpg

AYS-V-B.eps AYS-V-B-CMYK.eps AYS-V-B-CMYK.tif AYS-V-B-RGB.jpg

Black AYS-H-Black.eps AYS-H-Black-CMYK.eps AYS-H-Black-CMYK.tif AYS-H-Black-RGB.jpg

AYS-V-Black.eps AYS-V-Black-CMYK.eps AYS-V-Black-CMYK.tif AYS-V-Black-RGB.jpg

White AYS-H-White.eps AYS-H-White-CMYK.eps AYS-H-White-CMYK.tif AYS-H-White-RGB.jpg

AYS-V-White.eps AYS-V-White-CMYK.eps AYS-V-White-CMYK.tif AYS-V-White-RGB.jpg

White + Red AYS-H-WR.eps AYS-H-WR-CMYK.eps AYS-H-WR-CMYK.tif AYS-H-WR-RGB.jpg

AYS-V-WR.eps AYS-V-WB-CMYK.eps AYS-V-WB-CMYK.tif AYS-V-WR-RGB.jpg

1 2 543


Color Backgrounds

The signature can beplaced on any colorbackground. The key is to make sure there isadequate contrast betweenthe signature and thebackground.

don’t...do...









The following type styles have been selected for useon all applications tocreate a consistent identityfor all printed andelectronic materials.

Typography

Note: The type used in the AYS signature iscustomized. Always use the electronic filesprovided for the signature.

G I L L S A N S L I G H T

abcdefgh i jk lmnopqr stuvwxyz

ABCDEFGHI JKLMNOPQRSTU

VWXYZ

1234567890$%&@?! . , : ”

G I L L S A N S

abcdefghi jk lmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTU

VWXYZ

1234567890$%&@?! . , :”

G I L L S A N S B O L D

abcdefghi jk lmnopqrstuvwxyz


VWXYZ

1234567890$%&@?! . , :”

G I L L S A N S L I G H T I TA L I C

abcdefgh i j k lmnopqr s tuvwxyz

ABCDEFGHI JKLMNOPQRSTU

VWXYZ

1234567890$%&@? ! . , : ”

G I L L S A N S I TA L I C

abcdefgh i jk lmnopqr s tuvwxyz


VWXYZ

1234567890$%&@?! . , : ”

G I L L S A N S B O L D I TA L I C

abcdefghi jk lmnopqr stuvwxyz


VWXYZ

1234567890$%&@?! . , :”

2.01S T A T I O N E R Y

Letterhead

S I Z E

8.5" x 11"

C O L O R

AYS Signature:– Blue PMS 286– Red PMS 186– Grey PMS 404

T Y P O G R A P H Y

Center: Gill SansAddress: Gill Sans

Size 50%

OFFICE OF THE DEAN

Georgia State University, a unit of the University System of Georgia, is an equal opportunity educational institution and it is an equal opportunity/affimative action employer.


14 Marietta Street NWSuite 638Atlanta, Georgia 30303

Mail:Office of the DeanP.O. Box 3992Atlanta, Georgia 30302-3992

404-651-3990 TEL

404-651-3996 FAX

www.andrewyoungschool.org

OFFICE OF THE DEAN




Mail:Office of the DeanP.O. Box 3992Atlanta, Georgia 30302-3992

404-651-3990 TEL

404-651-3996 FAX


John DoeDepartment of DskiynUniversity of WlkjsioinnnesAvenue Klsdlw van LekislsHalkmeknnge, St 459882Iklnsess

February 21, 2005

Dear Mr. Doe:

Ses vere malklara radioj parolis, kaj kvar hundoj acxetis kvin tratoj. Londono bele trinkis Ludviko, sed ses katojkuris malbele. Tri flava domoj forte pripensis ses sxipoj. Londono malbele gajnas Ludviko, kaj du tre rapida arbojtrinkis la flava birdo, sed multaj stulta hundoj helfis la vere malbela radioj, kaj nau tratoj mangxas kvin alrapidabieroj, sed la bildo romenos, kaj kvar pura libroj bele acxetis Denvero, sed nau tre bela birdoj vere blinde gajnasmultaj tre malbona cxambroj. Kolorado veturas bone. Ses domoj vere forte havas Ludviko, kaj la malalta cxam-broj batos nau auxtoj. Kvin malklara vojoj romenos rapide, sed ses auxtoj saltas, kaj multaj rapida bieroj tre varmemangxas la malpura kalkulilo.

Ses sxipoj veturas vere malbele. Denvero falis, sed kvar kalkuliloj veturas, kaj kvin stulta bildoj pripensis la tra-toj. Du klara birdoj falis blinde. Tri tre malbela cxambroj forte skribas multaj vojoj. Kwarko pripensis Londono.Kvar vere belega radioj skribas ses malbona katoj.

La flava cxambroj romenos, kaj ses tre malbona bieroj havas kvin vere klara sxipoj. La rapida biero tre varmepripensis nau alrapida cxambroj. Kvar vere bona tratoj romenos tre blinde. La vere malalta radio stulte gajnas kvinrapida vojoj, sed kvar malbona kalkuliloj varme havas Kwarko, kaj du arboj falis malbele, sed la tratoj saltas trestulte. Kvar pura hundoj romenos. Ses kalkuliloj trinkis Londono, kaj du vere alrapida cxambroj havas nau libroj.Kvar alta hundoj mangxas du kalkuliloj. Ludviko saltas. Multaj sxipoj kuris, sed du bela hundoj falis tre bone, kajkvin kalkuliloj batos nau vere alta libroj. Ses auxtoj igxis multaj katoj, sed Londono helfis du hundoj.

La flava cxambroj romenos, kaj ses tre malbona bieroj havas kvin vere klara sxipoj. La rapida biero tre varmepripensis nau alrapida cxambroj. Kvar vere bona tratoj romenos tre blinde. La vere malalta radio stulte gajnas kvinrapida vojoj, sed kvar malbona kalkuliloj varme havas Kwarko, kaj du arboj falis malbele, sed la tratoj saltas trestulte. Kvar pura hundoj romenos. Ses kalkuliloj trinkis Londono, kaj du vere alrapida cxambroj havas nau libroj.Kvar alta hundoj mangxas du kalkuliloj. Ludviko saltas. Multaj sxipoj kuris, sed du bela hundoj falis tre bone, kajkvin kalkuliloj batos nau vere alta libroj. Ses auxtoj igxis multaj katoj, sed Londono helfis du hundoj.

Ses sxipoj veturas vere malbele. Denvero falis, sed kvar kalkuliloj veturas, kaj kvin stulta bildoj pripensis la tra-toj. Du klara birdoj falis blinde. Tri tre malbela cxambroj forte skribas multaj vojoj. Kwarko pripensis Londono.Kvar vere belega radioj skribas ses malbona katoj.

Sincerely,

Sallie BarkerProject Director



Letterhead Typing Specs

T Y P E

Text Times Roman

Size 12 pt

Line Space 14 pt

Spacing As indicated onexample

Column 6"

M A R G I N S

Top 2"

Bottom 1.25"

Left 1.5"

Right 1"

2 line #

3 line #

1 line #

1 line #

1 line #

1 line #

1 line #

1 line #

1 line #

Size 50%

OFFICE OF THE DEAN

P.O. Box 3992Atlanta, Georgia 30302-3992




Envelope Standard

Size 100%

S I Z E

#10

C O L O R


T Y P O G R A P H Y

Address: Gill SansP.O. Box 3992Atlanta, Georgia 30302-3992

OFFICE OF THE DEAN




Envelope Large Format

Size 50%

S I Z E

9" x 12"

C O L O R


T Y P O G R A P H Y

Center: Gill SansAddress: Gill Sans




Business Card

Size 100%

S I Z E

2" x 3.5"

C O L O R


T Y P O G R A P H Y

Name: Gill Sans BoldAddress: Gill Sans

Julie BrownDirector of DevelopmentOffice of the Dean

404-651-3927 OFFICE

404-861-6740 CELL

404-651-3996 FAX

[email protected]


14 Marietta Street NW, Suite 628Atlanta, GA 30303

Mail:Office of the DeanPO Box 3992Atlanta, GA 30302-3992



Mailing Label

Size 100%

S I Z E

4" x 3"

PA P E R

Avery #5164

C O L O R


T Y P O G R A P H Y

Gill Sans

Mr. Steven SmithSun Building, Suite 300777 ABC Avenue Miami, FL 12345

OFFICE OF THE DEANP.O. Box 3992Atlanta, Georgia 30302-3992



Memo404-651-3927 OFFICE

404-861-6740 CELL

404-651-3996 FAX

[email protected]


14 Marietta Street NW, Suite 628Atlanta, GA 30303

Mail:Office of the DeanPO Box 3992Atlanta, GA 30302-3992

From the desk of:

Julie BrownDirector of DevelopmentOffice of the Dean

Size 75%


S I Z E

5.5" x 8.5"

C O L O R


T Y P O G R A P H Y

Name: Gill Sans BoldAddress: Gill Sans


CD Label

PA P E R

Avery # 5931

C O L O R


Size 100%


F A X


Mail:Georgia Health Policy CenterP.O. Box 3992Atlanta, GA 30302-3992

404-651-0833 TEL

404-651-3996 FAX

[email protected] www.aysps.gsu.edu

Body copy of text. This fax cover form was designed according to the new AYS iden-

tity standards. This fax cover form was designed according to the new AYS identity

standards. This fax cover form was designed according to the new AYS identity stan-

dards. This fax cover form was designed according to the new AYS identity standards.

This fax cover form was designed according to the new AYS identity standards.



Fax Cover Sheet

Size 50%

T O F A X

F R O M C O M P A N Y

D A T E T O T A L P A G E S

S U B J E C T

S I Z E

8.5" x 11"

PA P E R

Bond

C O L O R

Black

T Y P O G R A P H Y

Fax: Gill Sans Bold

Address: Gill Sans



News Release

Size 50%

N E W S R E L E A S E

S I Z E

8.5" x 11"

C O L O R


T Y P O G R A P H Y

News Release: Gill SansBold

Address: Gill Sans

DATE

Contact:

Headline

Body copy of text. This news release form was designed according to the news AYS

identity standards. This new srelease form was designed according to the new AYS iden-

tity standards. This news release form was designed according to the new AYS identity

standards. This news release form was designed according to the new AYS identity stan-

dards. This news release form was designed according to the new AYS identity standards.



Mail:Georgia Health Policy CenterP.O. Box 3992Atlanta, GA 30302-3992

404-651-0833 TEL

404-651-3996 FAX

[email protected] www.aysps.gsu.edu


3.01M A R K E T I N G

S I Z E

8.5" x 5.5"- 3-Panel

PA P E R

TBD

C O L O R

4-Color Process

Brochures


Advertising

Our evolution has been

grounded in academic

excellence … managed by

outstanding faculty leader-

ship … and strengthened by

partnerships and programs

throughout the world.

Who has seen the benefits

of this evolution? Who has

discovered our resources?

Organizations ranging from

The World Bank to the Amer-

ican Cancer Society, countries

such as Indonesia and Russia,

as well as the Governor’s

Office of Georgia and the

International City Managers

Association.

Most importantly, the students

of the Andrew Young School

are our greatest resource.

These students inject energy

and imagination into their

work in economics, public

administration and urban

studies, and policy analysis.

And when they leave, they

take some of it with them to

provide effective and visionary

leadership – in the real world.

Your world.


Intellectual curiosity

is the fuel that makes

this school run.

We are driven by

our questions.

A N D R E W Y O U N G

THE FISCAL POLICY SUMMER TRAINING COURSES at the Andrew Young School aer for policy makers,governmnet officals and donor agency officials in developing and transitioning economies. HAndrew Young School aer for policy makers, governmnet officals and donor agency officials indeveloping and transitioning economies.

J Andrew Young School aer for policy makers, governmnet officals and donor agency officials indeveloping and transitioning economies.

L Andrew Young School aer for policy makers, governmnet officals and donor agency officials indeveloping and transitioning economies.

FISCAL POLICY SUMMER TRAINING COURSES


TAX POLICY, FISCAL ANALYSIS

AND REVENUE FORECASTING

June 20 - July 8, 2005

MACROECONOMIC POLICY

CHOICES IN THE GLOBAL ECONOMY

June 20 - July 8, 2005

FISCAL DECENTRALIZATION AND

LOCAL GOVERNANCE

June 20 - July 8, 2005

PUBLIC BUDGETING AND

FISCAL MANAGEMENT

June 20 - July 8, 2005

Intellectual curiosity

is the fuel that makes

this school run.

We are driven by

our questions.

A N D R E W Y O U N G


Our evolution has been grounded in academic

excelence.... managed by outstanding faculty

leadership... and strenthened by partnerships

and programs throughout the world. Who has

seen the benefits of this evolution? Who has

discovered our resources? Organizations

ranging from The World Bank to the Ameri-

can Cancer Society, countries such as Indone-

sia and Russia, as well as the Governor's

Office

of Georgia and the International City Man-

agers Association.

Most importantly, the students of the Andrew

Young School are our greatest resource.

These students inject energy and imagination

into their work in economics, public adminis-

tration and urban studies, and policy analysis.

And when they leave, they take some of it

with them to provide effective and visionary

leadership-- in the real world. Your world.





Miscellaneous

INTERNATIONAL

STUDIES

PROGRAM

FISCALRESEARCH

CENTER



Documents

ANDREW YOUNG SCHOOL OF POLICY STUDIES …aysps.gsu.edu/files/2014/05/AYS-IdentityGuidelines.pdfOVERVIEW Introduction Our identity is the way we communicate who we are to the world