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2.
About 3. 4.
Can Twitter help the police engage the public? 5.
What is Twitter? 6. Why are we talking about Twitter? 7. 8. What are you trying to achieve? 9.
Is Twitter right for the police? 10.
? 11. 12. 13. Why will people follow the police on Twitter? 14. Twitter strategies for the police Engage Create > Follow > 15.
Customer service 16. . 17. 18. 19.
Event support 20. 21. 22. 23.
Crisis/incident management & Police news 24. 25. Example:
26. 27. 28.
Community initiatives 29. 30. 31. 32.
Community relations 33. 34. 35. 36. c 37. Follow > create > engage Strategy Follow Create Engage Customer Service General public, media Content relevant to the public, tips, support Answer questions, respond to relevant comments Event Support Those interested in attending event Event information, updates Talk to attendees, ask and answer questions Crisis Mgmt& Police News Your organisation and relevant issues Direct to additional resources, explanations, info Answer questions, respond to comments, raise issues Community Initiatives Those interested in your initiative Added value, info, alerts, tips Thank for support, get people involved CommunityRelations Community leaders, news/media Insight, expertise, advice, updates, personality Know your followers, answer questions, ask and answer questions 38. Using Twitter 39.
Twitter username @ask_sussexpolice @sussexpolice_eventhelp @sussex_roadsafety @sussex_childsafety @johnjones_pol 40.
Who should Tweet? 41. . 42.
Monitoring conversations London-Brighton bike ride 43. 44.
@replies and direct messages (DMs) 45. 46. 47. . 48.
Retweets 49.
hashtags 50. 51. 52.
How much time should it take? 53.
Other useful tools
54.
Other useful tools
55.
smart engagement