Andrea Picadaci Currently Visual Graphic Designer ...€¦ · Visual Graphic Designer Born in TurinIT ˜ 10.04.1987 Living in BerlinDE +491794154384 [email protected] Currently

Andrea PicadaciVisual Graphic Designer

Born in TurinIT — 10.04.1987Living in BerlinDE

[email protected]

CurrentlyFreelance Designer / Berlin

Worked atRemerge / Senior Graphic Designer / Berlin / Aug 2015 — Sep 2018Immaginato Creative Studio / Internship /Turin / Sep 2014 — Feb 2015Eufemia / Graphic Designer / Turin / Oct 2012 — Sep 2015

EducationB.A. Visual Communication & Graphic DesignIAAD — Institute of Applied Art and Design2012 - 2015 / Turin

Remerge — App RetargetingWebsite Re-design Project Company

Project BriefsCompetitive AnalysisInformation ArchitectureWireframesPrototypesVisual Design

SoftwareSketch, Illustrator, Photoshop

During my 3 years working at Remerge I took care of banners creation and brand identity. This included visual communication for external resources, production of digital marketing material, re-design & optimi-sation of the website.

Remerge — App Retargeting

Among main projects I focused on the re-design of case study pages and their content.

Company

Website Re-design



Project


Overview of the page structure,layout, IA, user flow and functio-nality. Designed digitally to be shared remotely with internatio-nal stakeholders.

Company

With Remerge’s advanced targetingsetup, foodpanda drives orders by 22%.

The foodpanda group is a leading online food ordering market- place that lets users order meals from localrestaurants via its app. The company consists of multiple brands operating in more than 40 countries across South America, Asia, the Middle East, Eastern Europe and Africa.

foodpanda and its subsidiaries wanted to find a cost-effective way to retarget and upsell its most high-value customers.

THE BACKGROUND

With Remerge’s scalable programmatic buying across standard and native inventory, foodpanda achieved a 22% increase in sales and an overall ROAS (Return on Ad Spend) of +617%.

foodpanda also saw a significant impact on engagement, with users retargeted by Remerge returning to the app 9 times on average.

We were impressed by the way Remerge's platform can dynamically handle and retarget a multitude of segments, bringing efficiency and effectiveness to the way we engage with our users through personaliza- tion. Their high level of support is extraordinary

THE RESULTS

Benjamin Bauer, CMO, foodpanda

“

1

2

3

Remerge segmented foodpanda’s customers first into 3 main user profiles and then more granularly depending on their period of inactivity.

Each segment was updated dynamically to retarget users with a set of personalized ads and was monitored according to specific KPIs.

The SDK-less approach enabled quick data integration and simple attribution through foodpanda’s measurement partner. As such, setup was swift and the first campaign wentlive within a couple of days.

Display banners were shown in real time to users in a number of countries across South Eastern Europe, Asia & the Middle East.

THE STRATEGY

• Re-engage lapsed users • Drive number of total orders • Increase revenue

THE GOALS

+617%

INDUSTRY

Food Delivery

VISIBILITY

2M+ Monthly Active Users

38,000+ PartnerRestaurants

Presence in 40Countries

KPIs

Return on Ad Spend

22%Additional Sales

”

LOGO Why Remerge Success Cases Integrated Partners Blog Podcasts About Us Contact Us English

Client Logo

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THE BACKGROUND

THE GOALS

THE STRATEGY

THE RESULTSINDUSTRY

Lorem Ipsum

VISIBILITY

Lorem IpsumLorem Ipsum



KPIs



App Retargeting Contact Us Facebook

Help Center

Carrer

Offices

Websie Quick Links Social Media

Integrated Parteners

Success Cases

About Us

Blog

Podcasts

Events

Twitter

Linkedin

Insagram

CTA


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Lorem Ipsum

VISIBILITY




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THE RESULTS

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LOGO Why Remerge Success Cases Integrated Partners Blog Podcasts About Us Contact Us English

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App Retargeting Contact Us Facebook

Help Center

Carrer

Offices

Websie Quick Links Social Media

Integrated Parteners

Success Cases

About Us

Blog

Podcasts

Events

Twitter

Linkedin

Insagram

CTA

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Website Re-design Project



Remerge — App Retargeting Geolocalization - HP

Project ManagementWireframesVisual Design

Project Company


Leading the project from Berlin HQ along side Chinese, Japanese, Korean & Indonesian offices.

YOUR LOGOYOUR LOGO

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CTA

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HeaderDescription

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Wireframe TemplateVisual Design

Dynamic Product Ads - DPAProject

SoftwareSketch, Photoshop

Company

Created & designed over 50 templates for different shopping verticals, ranging from gaming industry to travel & accommodation services.Clients: N26, Twitter, Spotify, Airbnb, Soundcloud, Deliveroo.

Project Company

Creatives / Banners Remerge — App Retargeting

Assembled & designed mobile banners according to the client’s goals and brand identity.



Project Company

Creatives / Banners Remerge — App Retargeting



Assembled & designed mobile banners according to the client’s goals and brand identity.


Created guidelines and visual identity for blog posts, newsletters & social media campaigns.

Blog Post & Social MediaProject Company

Art Direction IllustrationsVisual Design

SoftwareIllustrator, Photoshop


Created marketing print material such as booklets & brochures. I took care of the whole visual design process, from digital to print production.

Offline Marketing MaterialsProject Company

Layout & GridIllustrationsVisual Design

SoftwareIndesign, Photoshop, Illustrator

Luxemburg-Liebknecht-Demonstration

Re-designing, according to the client requirements, the demonstration website. I created the visual design focusing my work on web layouts, typographies and colour palettes.

Website Re-designProject Client

Brainstorming With ClientInformation ArchitectureMood BoardsArt Direction

SoftwareSketch, Illustrator

Hopeshop Outlet

Series of illustrations created to promote new swimwear collection for italian outlet store.

Client

IllustrationsProject

Art Direction

SoftwareIllustrator, Photoshop

Iren GroupPoster CampaignProject Client

ConceptArt Direction

SoftwarePhotoshop, Indesign

Created a poster campaign for Iren Group, leading Italian electricity provider. The city of Turin changed part of its city illumination, switching from the old bulb lighting systems to new led lights. The campaign pro-motes this important operation to citizens.

borderline-europe

border-line europe is an association based in Berlin, Palermo and Lesbos, which offers civil resistance against European migration and border policy since 2007. The digital publication “The Sahara” was created for their website.

Digital PublicationProject Client

Layout & GridTypographyArt Direction

SoftwareInDesign, Photoshop

borderline-europe

Consulted an interdisciplinary team & brainstormed the content to understand the visual design that could complement the book. Additionally I took care of the visual design and the print process.

Recap Book Project Client

Layout & GridTypographyArt DirectionPrint Process

SoftwareIndesign, Photoshop

Personal ProjectIllustrationsProject Client

Art Direction

SoftwareIllustrator

Personal satiric illustration project about Matteo Salvini (Italian Home Secretary). Maintaining his main face details, I created a flat illustration using iconic characters.

Documents

Andrea Picadaci Currently Visual Graphic Designer ...€¦ · Visual Graphic Designer Born in TurinIT ˜ 10.04.1987 Living in BerlinDE +491794154384 [email protected] Currently