Andre Smit Managing Director Data Center Sales APAC CISCO...Vmware Growth Average ~300 New VMs/Qtr (Greenfield) 60% of All New Servers are Deployed as a Virtual Machine 146 Vmware

© 2006 Cisco Systems, Inc. All rights reserved. 1

Andre SmitManaging DirectorData Center SalesAPAC CISCO


Data Center Day

Andre Smit

Managing Director, Data Center APAC

Services Oriented Data Center


Agenda

Challenges

Our Strategies and Focus on “SODC”

Drivers for Change

Overview


OperationalLimitations

Data Centers Are Under Increasing Pressure

New BusinessPressures

Collaboration SLA MetricsEmpowered User Global Availability Reg. Compliance

Power & Cooling ProvisioningAsset Utilization Security Threats Bus. Continuance


Cisco Production Data Centers

SJ-12; SJ-K; Webex

LinksysRTP 5 & RTP7

Amsterdam

Production Data CenterData Centers Engineering Development Data Center

190,000 square feet of raised Data

Center space at Cisco

Scientific AtlantaRichardson, TX


Cisco Server and Storage Landscape

� Heterogeneous - x86 is growth platform

� Linux focus boosted by VM’s

� >12K servers

� >1K DB’s; >3800 apps

� Growing server/support ratios

0

500

1000

1500

2000

2500

3000

3500

4000

FY'01 FY'02 FY'03 FY'04 FY'05 FY'06 FY07

DAS

NAS

SAN

� Nearing 8 PB of raw storage

� Growth Rates: FY’02=69%, FY’03=32%, FY’04=50%, FY’05=58%, FY’06=38%,FY07=52%

VMWare introduced


Drivers for Change

Service Oriented Data Center


Data Center Challenges

A confluence of events effecting the data center.A confluence of events effecting the data center.

Capacity ChallengesPower, Cooling, SpacePower, Cooling, Space

• Acquisition Integration Challenges

Inconsistent Policies and Operations

New Growth Opportunities

Aging Facility Architecture

• Mature Technology Solutions

• IT CostsGeographic Risk

• Need for Greater Business Resiliency


Agility Challenges - Provisioning

Capacity? Server PurchaseDC Team racks new server SysAdmin Loads O/S & Apps

Network Ops connects Ethernet cabling, configures VLAN/Port Config

Webmaster Configures Server into pool

Sec Ops review against security policy

Network Ops ensures connectivity/ Routable Subnet

Storage Ops configures LUN, maps to Server

Storage Ops provisions disk volume and resources

Adding one server to a web services farm…

Challenges include:

- Coordination

- Turn-ups can take months of planning

- Many resources/functional groups

- Implementation for simple scale-out can be reach 90 days and more

- Similar processes for other tech stacks (networking/storage)

- Top client complaints? Provisioning cycle and change mgt

DC

IT

INS

ES

T

AF

S

SE

C

INS

CS

Engagement Points


Key Concerns

� Capacity Management – many aspects

� Silo’ed application/host architectures

� Flat IT headcount & budget

� Cisco growth

� Demand for services driving need for global agility and resiliency

� Geographic Location of our Datacenters


Our Strategies

Services Oriented Data Center (SODC)

Cisco’s VFRame Data Center and Vmware VI3


Data Center Strategies - No One Answer

AUTOMATION

Storage

Networkand Services

Compute

Dynamic Provisioning and Information Lifecycle

Management (ILM) Enabling Business Agility

Business PoliciesOn-Demand

Service OrientedVIRTUALIZATION

StorageNetworkCompute

EnterpriseApplications

Increased Utilization of Physical Infrastructure

Data Network

Server Farms

Centralization and Standardization to

Lower Costs, Improve Efficiency and Uptime

CONSOLIDATION

LANWANMAN

SAN

Storage Network

Intelligent Information

Network

SLB/HPC

We are leveraging all of these areas


Cisco’s Active & Evolving Approach Consolidation Strategy� Databases , Applications

� Servers – Proprietary Hardware to x86

� Data Centers

Virtualization Strategy� Virtualization through VMWare

� Web interfaces/request mechanisms

� Focus on capacity and resiliency

Automation Strategy� Cisco VFrame Data Center

� Integration with VMWare VI3

� Increased focus on agility and resiliency


Service Oriented Data CenterVmware Growth

Average ~300 New VMs/Qtr (Greenfield)

60% of All New Servers are Deployed as a Virtual Machine

146 Vmware Servers Across 21 Clusters in 7 Data Centers

~2200 Active Virtual Machines / ~20% of Server Environment

Over 120Tb of San Storage

BGL Vmware Farm Awaiting DCSyd and HK Under Discussion

2141

199220 215

278

131

324

238

307

9

89 100

53 5435

66

3524

70

50

100

150

200

250

300

350

Q4FY05 Q1FY06 Q2FY06 Q3FY06 Q4FY06 Q1FY07 Q2FY07 Q3FY07 Q4FY07 Q1FY08

New VMs Migrations


SODC Today: Virtualization Results To Date

Reduced Costs and Deployment Time

� Over US$16.5 million cumulative impact

� ~2200 virtualized servers deployed to date

� Reducing demand for data center space and resources

� Faster server deployment

� Strong Adoption

� Increased productivity of IT staff


SODC: Service Oriented Data Center

SODC End-Target State:Service-Based deliveryPooled Physical and Virtual Resources Cisco VFDC enabled with Vmware Highly available and secure Proactive and less disruptive change

Strategic IT opportunityNew Partnerships – BU’s/CMOCisco-on-CiscoNew DC “ Pod ”ArchitectureNew skill-sets, Operational model New collateral for AS, CA, CMOCisco’s “First” customer

ServiceOriented

Data Center

Vision Enablers

SoftwareTechnology

BusinessProcesses

People HardwareTechnology

Enabling the Automated Provisioning and Orchestrati on of Physical and Virtual Data Center Elements for End-to-End service delivery….


Cisco VFrame™ Data CenterNetwork-Driven Service Orchestration

� Operational cost savings

� Faster and simpler service orchestration

� Dynamically Respond to Business Needs

Coordinated provisioning and dynamic reuse of physical and virtualized compute, storage, and network resources

Compute Pool

Hypervisor

Storage PoolNetwork Pool

VFrame™ Data Center

VMware

Orchestration


Responding to the Business the SODC Way

SO

DC

Compute Pool

Hypervisor

Storage Pool

Network Pool

VMware

Server Assigned From Pool and Imaged via vFrame

vLan and ports configured via vFrame SODC Pods are pre-cabled

Storage LUNs allocated, mapped to server via vFrame

Backend Storage pre-configured to SODC pods

Based on Policies Added to vFrame, server configured into web service

Based on InfoSec Policies in vFrame, ACLs modified via vFrame

Subnet connectivity configured via vFrame

DC

IT

INS

ES

T

AF

S

SE

C

CS

Dom

ain P

olicy Mgt

Provision

Connect & Collaborate

vFrame DC

Service ready for Client


ACE App Switch

ACE XML GatewayApp QoS High

App QoS Med

App QoS Low

Procurement Application Servers

DC Switching

Hot StandbyNormal traffic

Virtualize Categorize PrioritizeMonitorAdapt

VFrame Orchestrator

Time

Res

pons

e T

ime

Application programs and messaging

The IB M MQSeries range of produc ts prov ides application

programming s ervices that enable applic at ion programs to

communicate with eac h other using mess ages and queues. This

form of communic ation is referred to as asynchronous

mes saging that can s upport as sured, once-onl y deliv ery of

mes sages. Using MQSeries means that applic at ion programs

may be dec oupled such that the program sending a message

can continue process ing wit hout having to wait f or a reply f rom

the receiver. If t he rec eiver, or t he communication c hannel to it,

is temporar ily unav ailable, the message c an be s tored and

forw arded at a lat er time. Addit ionall y IB M MQSeries als o

provides mechanisms for generating ack nowledgement s of

mes sages rec eiv ed.

Application programsThe IBM MQSeriesprogramming services that

Application programs andThe IBM MQSeriesrange of products provide programcation programs to

Application programsThe IBM MQSeriesprogramming services that

Application programs andThe IBM MQSeriesrange of products provide programcation programs to

SLA violations for High Priority traffic

The Adaptive Data Center 3.0


Cisco IT: SODC Lessons Learned/Issues

Build Foundational Elements with End-Game in

Mind

Business and Technical

Stakeholder Buy-in

Organizationand Process

Measure and reportincremental ROI wins

Focus on Business Value

Application Alignment

Executive Support

X-Functional Architecture

Teams

Evolve to Service Aligned

Teams

Modify Operational

Best Practices

SODC asStrategic Architecture

CommunicationPlans

Re-inventChange Mgmt

EvolvingData Center Roles

Cisco-on-CiscoVFrame DC

Multi-tieredCapacity Mgmt

RiskMgmt.


Documents

Andre Smit Managing Director Data Center Sales APAC CISCO...Vmware Growth Average ~300 New VMs/Qtr (Greenfield) 60% of All New Servers are Deployed as a Virtual Machine 146 Vmware