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10
Nisandeh Neta
Mistakes That Cost You
REPUTATIONand
Greetings!
Being an entrepreneur for almost 30 years, I made many mistakes.
Some of these mistakes have cost me a fortune.
Others cost me my first, and most successful company.
But… I did learn so much from my mistakes that I decided to make some more :)…
I’m actually known for teaching: “Make many mistakes and make them quick.”
But… too often… you don’t even know that you’re making a mistake. And this can hurt your business. Big time.
Even small mistakes that go unnoticed can cost you clients, ruin your reputation, and make you lose your
livelihood if you don’t fix them in time.
The truth is you can’t run a business without making mistakes.
That’s how you learn.
That’s also how you become successful.
But this list of 10 mistakes that cost you clients, cash and reputation can help you spot your mistakes in time and
save you from permanently damaging your business and reputation.
Review this document every couple of months.
Your chances for success increase every time you avoid or fix a mistake you weren’t even aware you were making.
To your success,
o make some more
make them quick.”
mistake. And this can hurt your business. Big time.
3 BENEFITS
This document will make you aware of ten of the most common mistakes businesses and entrepreneurs
make every single day, so you can avoid them and build your business better, faster, and easier.
AVOIDING THESE FATAL MISTAKES WILL INCREASE YOUR PROFITS, CREDIBILITY AND CLIENT RETENTION
When you understand how business and marketing work
and how to avoid these common mistakes, you can:
12
3EARNMORE
WORKLESS
ENJOYMORE
By charging the right price for
the right value, by setting clear,
challenging goals and measuring
your success in the right way –
you will be much more
profitable.
By understanding how marketing
really works – you will put less
effort in attracting (and selling to)
the right clients and spend most of
your time serving them.
By focusing on your expertise,
keeping your best clients coming
back and getting them to refer you
to others – you will work less and
have more fun.
Anything that happens in your business (as well as in your life) is
your responsibility.
The sooner you take responsibility, the sooner you’ll be able to fix
whatever is broken.
A few QUICK tips
Making mistakes is the fastest way to learn and grow.
However, making common, easily avoidable mistakes –
is rather stupid.
If you are a perfectionist, I have 3 words of advice – “Get Over It!”
You cannot make the same mistake twice.
The second time it’s not a mistake – it’s a choice.
If you think you ever made the same mistake twice – wake up!
Most fatal business mistakes can be avoided or at least
mitigated – with the right mindset, the right education and by
paying attention.
If you think making mistakes is unavoidable – think again!
If you keep saying, “It’s not MY fault.” – grow up!
OOPS!
Do everything in your power to avoid these mistakes and see your profits,
credibility and client satisfaction skyrocket.
10And now...
Mistakes That Cost You
REPUTATIONand
Mistake 1
YOU’RE NOT
CHARGING
ENOUGH
1
If you’re not attracting
the types of clients you
want to work with, you’re
probably not charging
enough.
YOU THINKCHARGINGBY THE HOUR
IS SMART
2Mistake 2
The better you get – the less
you get paid and the more
you have to work.
Stop charging for your time.
Start charging for your value.
YOU SEE YOUR
BUSINESSAS A HOBBY
3
A hobby costs money while
a business generates it.
Do yourself a favor and
start treating your small
business like an income
generating (ad)venture.
Mistake 3
YOU DON’THAVE CLEAR,BIG GOALSFOR YOURBUSINESS
4
Where do you see yourself
12 months from now?
Set clear, challenging
and specific goals
for your business and don’t
stop till you achieve them.
Mistake 4
YOU DON’T
MEASURESUCCESSFINANCIALLY
5
What is success to you?
What must you achieve
to declare your business a
“success”? How much profits do
you need to earn in order
to call it a “success”?
Mistake 5
YOU’D RATHERBE A GENERALISTTHAN A SPECIALIST
6
If you haven’t mastered a skill –
something you’re known
as the expert on – becoming
a success will be extremely
difficult and short lived.
Mistake 6
YOU PUTALL YOUREGGS IN ONE
BASKET
7
Never depend on any one
client for more than 25 percent
of your income.
It’s the surest way to lose
your business (when a big client
stops doing business with you).
Mistake 7
YOU DON’TASK FORREFERRALS
8
No one is a bigger or
better advocate of your
work than a satisfied client.
Not asking them to refer
you to others is a crime
punishable by bankruptcy.
Mistake 8
YOU HAVEN’TSTAYED IN TOUCH
WITH YOURFORMER CLIENTS
9
Regularly send a short email
to catch up and say “Hi” – and
casually mention you’re taking
on more work these days.
Mistake 9
YOU’VE NEVER
BOTHEREDTO LEARNMARKETING
10
Marketing is the only part
of your business that
actually generates income.
If you don’t become
good at marketing, you risk
not having a business for long.
Mistake 10
Next step
RESERVE
Click here to reserve your place
Nisandeh Neta
[email protected] tel: +31 20 691 61 22
www.businessbootcamp.com
In the FREE 2-day Business Bootcamp training, you will learn how
to think like master entrepreneurs think, how to set the right goals
for your business, how to focus on these goals and become super
productive, how to make your product or service remarkable, and
how to promote and market your business using the strategies of
the New Economy.
You will leave these 2 days with lots of new insights, inspiration and
practical strategies, as well as with hundreds of new contacts in
your network (potential clients, providers and joint venture
partners) and a clear and doable action plan you can implement
easily to grow your business.
To your success,