BUSINESS · and marketing to customer care and headline-grabbing creativity, these courses are designed to reap results. 94 95 ... [email protected] or call: 0800 028 3448 101

B U S I N E S SAchieve and maintain your cutting edge with courses

for you and every member of your team. Get the best out of your business and your team with courses and workshops that maximise every opportunity. From retail and marketing to customer care and headline-grabbing creativity, these courses are designed to reap results.

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C U S T O M E R S E RV I C E E D U C AT O RFA S H I O N T R E N D S

Central Saint Martins Presents

Fashion Trends

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How to Apply your Imagination More Effectively


Personal Styling

Salon E-Motion

My New Hair

Educate The Educator

Be Prepared ID Clinics

7 Steps to a Profitable Business

6 Point Game Changer

How to Double Your Profits in 30 Days, without spending

more time or Money

Business MOT - Moment of Truth Show Reel

Show Reel Un-Cut

Think, Breathe, Speak

Be Seen, Be Found and Be Chosen

Become Customer Focused

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CAROL MORGAN, CENTRAL SAINT MARTINSLearn the key principles of Clothes Styling and how to successfully identify and bring together all elements to create a total look. This is a skill that can be used personally, to advise clients or when you need to style a look for a photoshoot or collection.

Carol Morgan trained in textiles and is an associate lecturer on the BA Fashion Communication and Promotion course at Central Saint Martins. She is a global trend tracker and fashion marketer, identifying what affects design and fashion around the world. A consultant to leading European brands in diverse areas from banking to communication, she has her own creative practice specialising in trends and fashion marketing. She has been key speaker at international fashion conferences and universities worldwide.

STUDENT PROFILE• Very experienced Artistic and Creative Salon Directors • Artistic Team Leaders

SCHEDULE• 9:45am Register• 10:00am Start• 4:00pm Finish – approximately

DATES

Central Saint Martins London - 28 June

LEIGH KEILY, CENTRAL SAINT MARTINSLooking at the fashion industry, how do trends happen and what are the techniques needed to identify and predict upcoming trends?

A freelance fashion and portrait photographer and co-founder of PHOENIX Magazine, Leigh Keily is a sought-after personality with her extensive experience in editorial and commercial shoots and creative direction for publications. She has worked with leading UK brand River Island and is an experienced photography tutor at Central Saint Martins.



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RICHARD REYNOLDS, CENTRAL SAINT MARTINSThis course looks at how you can make an idea become reality by looking at the processes of research, planning and feedback. The day will give you the tools and processes you need to help your ideas become a reality. Interactive day working with your tutor and the other group members.

Having taught at Central Saint Martins since 1994 on a variety of BA, MA and other courses, Richard is now Course Tutor for MA Applied Imagination. He is an internationally published non-fiction author and was Managing Director of the publishing company Reynolds & Hearn Ltd for over a decade.



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PERSONALSTYLING

FASHION TRENDS

HOW TO APPLY YOUR IMAGINATION MORE EFFECTIVELY

1 DAY £340 1 DAY £340 1 DAY £340

CENTRALSAINTMARTINS

L’Oréal Professionnel works in partnership with Central Saint Martins to be able to offer expert tuition for creative skills to support your hairdressing career and business. All courses are running at Central Saint Martins and can be attended as a three day programme or as individual days.

Central St MartinsGranary Buildings1 Granary SquareKings CrossLondon N1C 4AA

FASHION TRENDS

FASHION TRENDS

FASHION TRENDS

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3 DAY COURSE PACKAGE £900

3 DAY COURSE PACKAGE £900

3 DAY COURSE PACKAGE £90098 99

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SALON E-MOTION MY NEW HAIR

• The 7-step journey for customer delight

• Awareness of the impact of every step and how to maximise these

• How to evolve your salon to offer the best possible customer service

KEY LEARNINGS

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L’ORÉAL PROFESSIONNEL EDUCATION CONSULTANTThis Education Network Club is an introduction to Salon E-Motion. Salon E-Motion is based on the 7-step journey that every client who visits your salon will experience and how to make sure every step of their journey is incredible. This course shows the research behind this methodology and shares how this information can be used to make sure every client who visits your salon has the best experience and wants to return again and again as well as recommending your salon to all their friends.

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Trevor’s name is synonymous with pioneering hairdressing throughout the industry and around the world. From barbershop to Buckingham Palace to collect his MBE, he is the most awarded hair stylist. Fondly referred to as the ‘Godfather of hairdressing’ he is the pioneer of cuts and styling techniques such as The Wedge, The Chop and The Scrunch.

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3 HOURS INTERACTIVE THEORY

Q & ASESSION

REGIONAL LOCATIONS ¤55 1 DAY INTERACTIVE

THEORYIDEAS SHARING

WORKSHOPINTERACTIVE

DEMOHANDS-ON TRAINING £300


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L’Oréal AcademiesLondon - 17 February, 15 March, 18 April, 25 May, 13 July, 11 October, 14 November

STUDENT PROFILE• Hair stylists at all levels • Individuals working in the wig industry and supporting clients

The course was hugely informative and the educators truly inspiring. It’s benefited my new business venture and broadened my knowledge immensely. I’m hugely proud to become a My New Hair point of contact for the South West.”- DEBBIE HILL, HAIR WHISPERS, PAIGNTON

• To develop and enhance the skills necessary to cut wigs

• To develop understanding of individual needs of medical hair loss sufferers and to communicate empathetically

• To appreciate the contribution you can make to clients with medical hair loss

KEY LEARNINGS

TREVOR SORBIE MBE

Learn how to cut wigs for sufferers of hair loss through chemotherapy or alopecia, with a communication workshop led by experienced nurses and experts in supporting vulnerable people. Find out how to work sympathetically with clients and make them feel relaxed. Trevor will personally demonstrate how to customise a long and short wig and supervise as you practise. Please bring your own razors, combs, thinning scissors (essential) and scissors.

For enquiries, email: [email protected] or call: 0800 028 3448

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1 DAY INTERACTIVE THEORY

IDEAS SHARING WORKSHOP

Q & A SESSION ¤275

BECOME CUSTOMER FOCUSED

EDUCATE THE EDUCATOR

An internationally-renowned consultant, writer and educator, Julie puts her passions for communication and excellent customer care to good use transforming customer experiences and business success in sectors ranging from hair and beauty to healthcare and policing. She has worked for L’Oréal all over the world.

STUDENT PROFILE• New or existing salon owners

or managers


DATES

L’Oréal Academies

Dublin - 11 April

Having had Julie come to our salon, the whole team were truly inspired and motivated. It was a power of knowledge, from the excellence of client journey to educating stylists on how to approach their column as a business. What a great day, it really helped us to look at the small things.”

- EILEEN MCGRATH, THE EDGE HAIR DESIGN

• How to communicate effectively

• How to have a positive effect on helping your business grow

• How to identify customer needs

• How to stay customer focused

KEY LEARNINGS

JULIE ELDRETT, JULIE ELDRETT CONSULTINGDiscover how to encourage more customers to visit more often and spend more money! Hairdressing is a people business, and Julie will help you identify and build the communication skills that will give you a better understanding of your customer’s wants and needs: the key to sustainable business growth.

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Q & A SESSION ¤190

STUDENT PROFILE• Any hairdresser who is new to educating others• Educators who would like to achieve more structure

and results from the education they are providing

• How to structure your education plan to deliver exceptional education that is organised, well planned and can monitor success to achieve maximum results.

KEY LEARNINGS

L’ORÉAL PROFESSIONNEL EDUCATION CONSULTANTThis is an effective course for all hairdressers moving into education. This course will enable the educator to put together an education plan with prep and post work, how to deliver the education and how to monitor progress. These are all key elements in successful education and can be overlooked by hairdressers. This one-day course will enable the educator to look at adult learning styles, providing simplistic and proven techniques that are essential in educating others.


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L’Oréal AcademiesDublin - 11 May, 21 September

This course helped me to get into the mindset of a trainee to help see things from their point of view. This allowed me to set stepping stones for my team and top reach goals at certain stages of their career.”- TRACEY MCCORMACK, BLACK AMBER HAIR GROUP

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BE PREPARED: ID ARTIST CLINICS

BUSINESS MOT- MOMENT OF TRUTH

• Hints and tips on auditioning

• Research and model scouting

• Complimentary education for L’Oréal Professionnel salons


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L’Oréal AcademiesDublin - 14 June

KEY LEARNINGS

L’ORÉAL PROFESSIONNEL EDUCATION CONSULTANTUnderstand the key messages to get across at an ID audition. Realise the importance of choosing the correct model and linking to your vision. This seminar will guide you through how to bring to life an outstanding audition.

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This course was deep-thinking and made you realise your dreams and goals can be turned into a reality by understanding yourself.”- DAIRE BYRNE, TRIM HAIR SALON

STUDENT PROFILE• Any manager, team leader or business

owner eager to succeed but who feels they may need a little direction


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L’Oréal AcademiesDublin - 12 September

This professional businesswoman will inspire you. A passionate entrepreneur, director of a leading salon, coach and educator, Jackie is all about empowering people to think outside the box. Drawing from her ICF coaching experience, her methods are directly focused on asking intelligent questions which focus on you finding results and solutions for the challenges you may have.

• Developing your leadership skills and analysing your management style

• Increased awareness of your own and others’ behaviours, and why people do what they do

• How to motivate a team

• How to visualise and set clear goals and why clear and precise systems are essential in running a business

• How to overcome challenges

KEY LEARNINGS

JACKIE COLMAN, ELEMENTSRe-evaluate your team and your business, define where you’re going and discover how to get there! Delivered with Jackie’s renowned energy and drive, this course will help you tap into your potential, overcome challenges and boost confidence, competency and inspiration throughout your organization, giving you a sustainable competitive edge.

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Author, business coach, trainer and key note speaker, Liz has been advising salons and spas in Ireland, the UK and overseas on how to build business and increase profits for over 10 years. With a natural instinct for business development and a passion for the industry, Liz has an extraordinary track record, an enviable amount of expertise and specialism, and salons often triple their profits within six months of implementing her strategies.

Author, business coach, trainer and key note speaker, Liz has been advising salons and spas in Ireland, the UK and overseas on how to build business and increase profits for over 10 years. With a natural instinct for business development and a passion for the industry, Liz has an extraordinary track record, an enviable amount of expertise and specialism, and salons often triple their profits within six months of implementing her strategies.

HOW TO DOUBLE YOUR PROFITS IN 30 DAYS, WITHOUT SPENDING MORE TIME OR MONEY

7 STEPS TO A PROFITABLE BUSINESS

• The reason why sales are lost in your salon

• How to fill your column

• 7 Steps to ‘easy salon selling’

• Your work attitude

• How to ‘make more money’

KEY LEARNINGS

• How to nurture and retain your clients, guaranteeing you repeat business

• Focus on your business, as well as working in your business

• Be rigorous and smart with your marketing and advertising

• Have clarity about what you are doing well and optimise your potential

• Understand what motivates you and your team

KEY LEARNINGS

LIZ MCKEON, BEAUTY CONSULTANTThis one-day programme is aimed at salon owners and staff who want an effective and structured process to increase retail sales, improve re-booking rates and get the phone ringing with lots of new clients. This is an enjoyable, informative and rewarding workshop, packed full of proven strategies that can be implemented as soon as you get back to the salon.

LIZ MCKEON, BEAUTY CONSULTANTYou have chosen to be a salon owner or manager – welcome to the bumpy road of entrepreneurship! From time to time you will encounter challenges, setback and defeats. As entrepreneurs there is no such thing as failure, only feedback. This one-day programme is time out to review your business performance and identify adjustments required to take your business to its full potential.



Q & A SESSION ¤275 1 DAY INTERACTIVE

THEORYIDEAS SHARING

WORKSHOPQ & A

SESSION ¤275

STUDENT PROFILE• Salon Owners • Salon Managers • Receptionists, Stylists

SCHEDULE• 9:15am Register• 9:30am Start• 5:00pm Finish - approx.

DATES

L’Oréal AcademiesDublin - 10 October

STUDENT PROFILE• Salon Owners • Salon Managers

SCHEDULE• 9:15am Register• 9:30am Start• 5:00pm Finish - approx.

DATES

L’Oréal AcademiesDublin - 29 February

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6 POINT GAME CHANGER

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INTERACTIVE THEORY ¤275

Wife of celebrity hairdresser Richard Ward, Hellen Ward is the Managing Director of the Richard Ward brand and pioneer of the super salon concept. Their award-winning Sloane Square Salon and Metrospa plays host to a glittering celebrity clientele. Her unique industry experience of branding, PR, finance and HR has established her as a definitive business guru for the sector.

HELLEN WARD, RICHARD WARD HAIR & METROSPA Hellen’s 6 Point Game Changer gives salons a workable blueprint to rejuvenate and revitalise any salon business. Following the 6 key elements Hellen believes are vital to a salon’s performance, she shares her tried and tested methodologies to give tangible results. Whether the salon is owned or managed, at conceptual stage or long-standing, Hellen’s game plans are applicable to any size of business, and by looking at industry benchmarks she can help you gauge your performance in the sector. So whether you need to up your game, improve your performance or gain some much needed clarity or direction, this one-day seminar will give you a point by point take-home strategy to implement and steer you on the path to success.

• Brand – finding your niche in the market place

• Team – developing your staff members and marketing their services

• Income – analysing your turnover to assess your financial performance accurately

• Growth – developing your brand and building on success

• Expenditure – controlling costs and ensuring profitability

KEY LEARNINGS

• Consistency – Team CPD, structuring your salon, delivering a great client experience

STUDENT PROFILE• Any salon owner, soon-to-be salon owner or

franchisee or decision-making manager


DATES

L’Oréal Academies

Dublin - 23 May

A brilliant day! Hellen is an inspiration with vast knowledge on all aspects of building and maintaining a hugely successful salon. Hellen shares her knowledge very generously and with great honesty. I would highly recommend 6 Point Game Changer to any owner or manager.”- LORRAINE HARTE, CATS HAIR GROUP

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SHOW REEL

Simon is the co-founder and pastdirector of the international award-winning Haringtons salon group. He has spent 30 years in the industry and toured the globe in his pursuit of creating an enviable salon culture, developing both teams and individuals and providing top customer service. A renowned figurehead in creative leadership, he passionately believes that people are key to every successful business.

Simon is the co-founder and pastdirector of the international award-winning Haringtons salon group. He has spent 30 years in the industry and toured the globe in his pursuit of creating an enviable salon culture, developing both teams and individuals and providing top customer service. A renowned figurehead in creative leadership, he passionately believes that people are key to every successful business.

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Show Reel is vital for anyone who wants to improve their presentation and public speaking skills. It’s an amazing course and it will boost your confidence. A must!”

STUDENT PROFILE• Any hairdresser looking to develop their

presentation skills


DATES

L’Oréal AcademiesDublin - 01 February, 02 February

• 10 core principles of presenting

• How to use the principles as a check list

• What’s happening in your body and how to control it

• Controlling nerves with your breathing

• Understanding your audience

KEY LEARNINGS

SIMON SHAW, SIMON SHAW EDUCATION For any hairdresser wishing to develop their stage presentation skills, this course is a must! Designed to help you deliver memorable demonstrations, it focuses on the ten core principles of presenting. Combining both theory and practical work to help you see yourself through the eyes of your audience. Whether you are talking to hundreds from a stage, or to a client or colleague in the salon, the formula for this course won’t fail!

2 DAYS IDEAS SHARING WORKSHOP

Q & A SESSION ¤550

SHOW REEL UN-CUT

• Understand yourself as a brand

• Use this understanding when you present

• See the impact you have on stage

• Develop your confidence

• Learn to present in a pair, or group

• Work on your charisma and presence

KEY LEARNINGS

SIMON SHAW, SIMON SHAW EDUCATION Push the boundaries and make a lasting impression. Even if you are a seasoned presenter, this intense two-day course will provide you with a burst of inspiration. An opportunity to refine your skills to the most advanced level, it centres on the ten core principles of presenting and is best suited to those who have completed our Show Reel workshop and have some experience in presenting. Learn how to read your audience and deliver your message in a way they will never forget.

I used to always struggle to control my breathing when presenting on stage and Simon’s techniques have helped me breathe and speak without any problems. I’m now a much stronger presenter.”

STUDENT PROFILE• Any hairdresser wishing to further develop

their presentation skills, ideally after completing Show Reel


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L’Oréal AcademiesDublin - 29 August, 30 August

2 DAYS INTERACTIVE THEORY

Q & A SESSION ¤550110 111

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I came out much more confident. The course breaks down each element of presentation skills, from words to body language and engaging your audience.”


IDEAS SHARING WORKSHOP Q & A SESSION £400

THINK, BREATHE, SPEAK

BE SEEN, BE FOUND AND BE CHOSEN

An actor, director, teacher and trainer, Alison has combined a successful acting and directing career in theatre, radio and television for over two decades. She has been an Associate Teacher at RADA since the early 90s, and since its conception in 2001 she has worked for RADA in Business, part of the Royal Academy of Dramatic Art, bringing her vast experience of acting, directing and training to a broader audience. A senior trainer in the field of Personal Development and Communication, she has worked with professionals and students from an eclectic range of industries.

STUDENT PROFILE• Hairdressers with strong presentation

skills but would like to further develop to make maximum impact


DATESRADA London - 21 March, 12 September

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ALISON SKILBECK, RADA IN BUSINESSMore and more opportunities arise for hairdressers to work in environments that require them to make the right level of personal impact. This could be the opportunity to work on a global platform, TV work or even a screen test. But how does an individual really prepare for this? L’Oréal Professionnel has partnered with the Royal Academy of Dramatic Art to deliver a course that helps to prepare hairdressers for this.

This one-day course held at RADA in central London aims to increase the participants’ personal impact by giving a deeper understanding of the importance and qualities of clear and focused communication skills. The sessions will examine physical and vocal presence, and will equip the participants with the tools to communicate more effectively in a variety of situations such as: giving a presentation, staff briefings, attending meetings, teaching courses, interviews and appraisals.

• Establish the basic link between breath, thought and voice

• Examine posture, body language and how it affects presence and impact

• Learn relaxation techniques to help when you are communicating

• Practise articulation exercises to improve the clarity of your speech

KEY LEARNINGS

• Develop an open style which portrays confidence and authority

• Practise making an entrance and holding an audience’s attention

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IDEAS SHARINGWORKSHOP

Q & ASESSION ¤190

STUDENT PROFILE• Salon owners looking to drive their business

through digital• Content will cover both basic and advanced topic


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L’Oréal AcademiesDublin - 13 June

This was an excellent kick start into the online world for our salon. I’ve learnt some fantastic ways to advertise online and keep up to date with social media that I wouldn’t have known to do before this course.”

• How to plan an integrated digital media campaign

• How to make the most of social media e.g. Twitter and Facebook

• Get the most from search engines

KEY LEARNINGS

THE KNOWLEDGE ENGINEERS Digital media is an important part of your salon marketing strategy. Learn how to incorporate a wide variety of digital channels and tools into your approach. This course will cover everything you need to know to get your salon seen, found and chosen online. You will walk away with actionable tips on how to drive footfall to your salon, how to increase the frequency of visits and ensure your customers stay loyal. Be confident in digital and take your salon to the next level.

• Optimise your website

• Create and manage an email database

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BUSINESS · and marketing to customer care and headline-grabbing creativity, these courses are designed to reap results. 94 95 ... [email protected] or call: 0800 028 3448 101