“ELECTRONIC MEDIA EXPOSURE”

SUMMER TRANNING REPORT

Undertaken at

Submitted in partial fulfillment of the requirementsFor the award of

Bachelors of Journalism & Mass Communication (BJMC)

To

INVERTIS UNIVERSITY

Submitted by Anchit Saxena

BJMC 5 Sem

Batch (2013-2016)

Acknowledgement

I would like to acknowledge and thank from the deepest portion of my heart to all

the people who were always behind me, whenever I needed any help for successful

competition of my internship and this report. To start with I would like to thank my

institute, “Invertis university ” for providing me this opportunity. I would also like

to thank my course coordinator and she is also my mentor Mrs. Meenakshi H

Verma who not only gave me valuable inputs but also helped me as much as she

could do during my internship. And gave me her valuable inputs so that, I could

start my intern in right direction. I would also like to thank “Mr. Rajat Sharma”,

Chief Editor at “India TV”, who acts as a supervisor as well as a teacher when it

comes to learning organization behavior and culture. He gave me valuable tips and

tricks of editing and thought me that how to work on a channel with coordination.

Along with him I would like to thank “Mr. Ravindar Goyal”, HR at “India TV” for

always being helpful and cooperative whenever I was stuck with any problem. I

would like to thank “Mr.Tarik khan who helped me on the desk to perform and

maintain a whole package for a show. Without their support I wouldn’t be able to

perform as fine I have done now.

Executive Summary

Functional Exposure is an essential element of any media course as it gives a clear view of what

goes on inside the organization and how the various departments are managed properly without

leaving space for any kind of mistake. Media organizations have a lot of workload and stress as

they are in a race to broadcast all the important news before the other news channels. Thus, all

the high level tasks are generally assigned to the senior people of the organization.

I carried out my internship in India TV which is a spiritual channel. My working experience in

India TV was very interesting and gave me a lot of exposure of the electronic media. I came to

know that whatever we study in class how all that is implemented in the organization.

It was a great learning experience in India TV as during the six week period of internship I was

assigned almost all kind of task which gave many lessons and improved my skills to a great

extent. In the beginning since I was not eligible enough to perform bigger tasks so I was allotted

lighter work so that I could become acquainted with the environment and the work procedure.

First 15days I worked in editing bay in which my mentor tough me the skills of editing. And I

used to collect clipping in regard of particular news from YouTube then at the editing desk I

used to see how the whole news was being cut down.

We even went inside the studio and used to watch how the whole bulletin has been read by the

anchor and also asked requested our head to kindly give us some time for practicing for the

anchoring.

It consisted of packages, bulletins all based on any story whether it is art and culture, Bollywood,

fashion or glamour, historical news, sports news, business news and many news story which is

self carried some positive news the main aim of the organization to carry out a separated bulletin

for positive news by its self is to make a positive environment all around the globe wherein each

and every channel shows so many stories but neglect the positive happenings. Thus India TV

channel takes up the step to bring a new phase of world.

PREFACE

It is said that without theory, practice is blind and without practice theory is meaningless.

Hence practical training has been made integral part of the management education in India. The

functional exposure report programmers are designed to give a student the future of the media

happenings and work culture. It exposes the potential of the student of the future to the actual

tune of the working environment present is dynamic organization. Personnel management is that

part of management concerned with the people at work and with their relationships within the

organization.

Training is the process of increasing the knowledge and skill for doing a particular job. It is an

organized procedure by which people learn knowledge and skill for a definite purpose. The

purpose of training is basically to bridge the gap between job requirements and present

competency of an employee.

I am fortunate that I got the project where I tried to find out the working methods and techniques,

which is enough to get the opportunity of vocational training at India TV , New Delhi.

Industry Profile

India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was

launched on 20 May 2004 by Rajat Sharmaand wife Ritu Dhawan.[1] The channel is the flagship

service of Independent News Service, which was co-founded by Sharma and Dhawan in 1998.

Rajat Sharma co-founded India TV with his wife Ritu Dhawan in April, 2004 from a swanky

studio in Film City, Noida, then considered one of Asia’s largest news TV studios.

In 1997, Rajat Sharma and Ritu Dhawan set up their own production house –Independent News

Service (INS), the parent company which owns India TV.In a short period, India TV has created

benchmarks in innovation, impact, ratings, time spends, and viewer-support. Indeed, India TV’s

newsbreaks have inspired talk shows on rival channels, Bollywood films, BBC documentaries

and articles in Time Magazine, even Amul hoardings.

In today’s rampant me-too-ism, India TV is, perhaps, the only Hindi news channel that is

perceived as downright absurd. In a short period of its existence, India TV has earned a repute of

covering stories such about alien abductions, aliens drinking cows milk, the discovery of a real-

life "stairway to heaven". India TV views mostly range in right wing political spectrum.

The channel’s No.10 position is no accident. It is the result of Mr. Sharma leading the way on the

lonely path of "ridiculousness first." The channel is famous across social media circles for

carrying the craziest pieces of 'news', and has been the butt of everyone's jokes for so long, that

now people think it is a parody channel. It is the result of the efforts of a self-made man who

kept both his feet firmly on the ground, a journalist for whom the viewer’s interest has been

paramount.

Today Mr. Sharma’s editorial decision-making reaches out to an audience of 90 million C&S

homes. The human resource of India TV resides among loyal viewers and 500 staffers. INS has

investment from ComVentures, a top Silicon Valley venture fund, and a leading private equity

entity. The enterprise value of INS which crossed Rs 500 crore in January, 2008 has been rising

by leaps and bounds.India TV has state-of-the-art digital connectivity and its Broadcast Centre

covers an area of more than 1,28,000 square feet in Sector 85, Noida.

Prior to launching India TV, Rajat Sharma was a known face on Indian television since 1992,

having previously been the anchor of Aap Ki Adalat on Zee TV and Janata Ki Adalaton Star

TV. Independent News Service received investment from Fuse+ Media, an entity of

ComVentures, a venture capital firm based in Palo Alto, California, United States with over $1.5

billion of assets under management. Further investments have valued Independent News Service

at Rs. 800 crores.

1.2Company Profile

Company Name : India TV

Address :  B-30, Sector 85, Noida, Uttar Pradesh 201305

Telephone No : 0120 305 1000

Email Address :  mail@indiatvnews.com,

Website Name : http://www.indiatvnews.com

Nature of Organization

India TV vividly portrays this strong heritage of India, for the up liftmen of Human

life in all its spheres.

Evolutionary Indian philosophy and culture in all spheres of life has substantially

contributed to take mankind where it is today- and when the world is becoming

compact, horizons of knowledge expanding, and Indians all over the world

contributing their worthy mite in this revolutionary evolution; INDIA TV aims at

exposing and reminding people all over the world and more particularly the new

generation of our strong roots to further reinforce our mettle.

The channel’s mission is to empower audience by delivering in-depth coverage of

all news related issues. Its highly informative and journalistic expertise has

attracted more than 28.8 million viewers.

Company Vision & Mission

VISION: - Their vision is to provide rejuvenating content to their viewers, which will lead

them to live value based life: free from anxieties, Stress, and distraction of the culture. Their

Success Team firmly believes that India TVhas the winning formula with Spiritualism. With the

capacity to become the leading information source programming both National and International

for today's generation and generations to come. They are providing real substance and quality

content to people fulfilling a need of high standard and excellence in the television industry that

has been missing for years and years, making a difference in the lives of individuals, families and

communities. One of their goals is to spread their vision throughout India and the World. And

India TVchannel will continue to create, develop and produce excellence through television, and

programming, starting with the spiritualism, The Shows and be the premier informational,

Educational Entertainment source for today's generation and generations to come worldwide.

MISSION:- The channel’s mission is to empower audience by delivering in-depth coverage of

all news related issues. Its highly informative and journalistic expertise has attracted more than

28.8 million viewers. Headquartered in Noida (UP), the channel has a nationwide team of

experienced journalists and technicians, who have a passion for their work and understand the

core values of the network.

"Changing lives through empowerment, education and information: India TVserves all

communities through our influential spiritual, educational entertainment satellite television talk

show series program; their resourceful anchors providing information, hot topics, inspiration,

education and entertainment - 'Edutainment', through multi-media broadcast using proven tools

and techniques that help viewers advance, building a successful life. Their success is your

success.

COMAPANY OBJECTIVE

1. Develop love and appreciation through spiritualism

2. Enhance and encourage creativity.

3. Advance multi-cultural identity and diversity.

4. Promote personal health and safety, self-awareness and self-love.

5. Empower, Inform, Educate and Liberate.

6. Commit to and focus on personal individual growth and development, as well as family and community.

7. Bring a message of love, peace, spirit and truth.

8. Encourage collaboration and team work.

9. Build Generational Wealth & Promote Sustaining a Solid Rock Foundation.

10. Enhance the value of knowledge and care.

Working Model

• Content

• Breaking news is telecasted on the channel.

• The FPC (Fixed point chart) comprises of Discourses, crime, Social, political sports economical. DSNG.

• The other programs are Studio live programs, Astrology, Wellness programs, sports Bollywood, Aap Ki Adalat, TTR (Top Twenty Reporter) Environment related, Educational and awareness programs.

• News: Positive news, Bollywood, Sports and Fatafat, Apart from Breaking News.

• Prominent discourses

• Breaking news is telecasted on the channel.

• The FPC (Fixed point chart) comprises of Discourses, crime, Social, political sports economical. DSNG.

• The other programs are Studio live programs, Astrology, Wellness programs, sports Bollywood, Aap Ki Adalat, TTR (Top Twenty Reporter) Environment related, Educational and awareness programs.

• News: Positive news, Bollywood, Sports and Fatafat, Apart from.

Studio live

• Live Astrology programs which are interactive with the viewer.

• Live programs on Political issues

• Live debate programs on current issue

• Live programs on sports

• Live Programs on education , social awareness and motivational programs

• DSNG / OB VAN Live

• We conduct three to four live programs a month through OB vans.

• Live programs on Cow protection

• Live programs on crimes, business, and other events

• Live programs of discourse of the saints

• Live programs of cultural, musical and social events

Reach / Frequency

INDIA TV Noida, UP (India) Head Quartered INDIA TV Media Pvt. Ltd., is India’s fastest

growing News Network. It was launched internationally in India on 20 May 2004 by Rajat

Sharmaand wife Ritu Dhawan. INDIA TV currently reaches Millions of households. INDIA TV

caters to the vast Indian populace who have as a race and ethnic group eternally placed socio-

spiritual-cultural values above everything else.

.CEO Mr. Rajat Sharma who had programmed and will now offer the most comprehensive offer

to the viewers. INDIA TV is one of the fastest growing news networks and a preferred network to

Asian Indians. The INDIA TVlineup features, Aap Ki Adalat, “Good Morning News,” health

shows, live events, socio-spiritual programming, cultural ceremonies, meditation, devotional

music and astrology. INDIA TVbroadcasts programming in Hindi and regional language.

INDIA TVis 24 hrs Satellite TV channel.

Ministry of Information and Broadcasting issued license for News and Current affairs.

INDIA TVis operational since May 2004 in India

INDIA TVis uplinked to INSAT 4A from Indian Soil.

The foot prints of INDIA TV reach more than 24 states in India.

Content Telecast

INDIA TVprocure positive and rejuvenating content from India and overseas. Content can be run

in slots of 5 minutes, 10 Minutes, 20 minutes or 30 minutes duration.

Spot ads can be run in 1 minute and less duration.

On INDIA TVchannel the content can be run in India

• Invigorating, positive and blissful content is being telecasted on INDIA TV channel• Motivational programs through Discourses, chat Shows • Awareness programs on Environment, Health & Hygiene • Interactive Programs on Education, Stress Management, Astrology & Wellness through

Studio Lives• Positive News based programs namely Aap Ki Adalat.

Distribution Plan

• In future India TV is easily available in across the country, Nepal and other major countries of the world either on DTH or Cable platforms.

• India TV is available on other major DTH platforms in India also like DD direct Plus, Airtel and Videocon DTH platforms.

Organizational Structure

Overview of organizational structure of a news channel

Board of directors

Managing Director

Chief Executive Officer

Operations

Corporate Communication

HR&

Admin

Accounts & Finance

Secretarial &Legal

Channel Business

India TVnews Channel Experience

CEO- Mr. Rajat Sharma

INDIA TVNEWS CHANNEL

Media Production industry

August 2004 –2015 (11 years 3months)

The man behind the company’s achievement & progress is none other than the intelligent & dynamic C.E.O, Mr. Rajat Sharma whose management skills always rely upon groundrealities with a professional approach towards the solutions.

A meticulous C.E.O moves selectively on pre-fixed, preset, well planned & defined path ensuring hundred percent achievements & firm believer & follower of his own ethics, values, crafts and principles.

MANAGING EDITOR - Mr. Ajit Anjum

INDIA TV news Channel

Media Production industry

August 2004 –2015 (11years 3months)

Mr. Ajit Anjum is the General Manager, INDIA TV. Having extensive and varied experience, he has worked his way to the top of mega Indian media houses. The company has shown henomenal growth within a short span of time, & under his astute leadership and vision INDIA TVhas moved on from being a Satellite & media outfit to complete channel Management Company.

INDIA TV Languages

• Hindi

(Professional working proficiency)

• India TV skills

• Corporate Branding

• Brand Development

• Professional Networking

• Business Strategy

• Business Management

TRAINING PROFILE

RESPONSIBILITIES

Responsibility makes ones responsible and independent person to his work. As I am in Sports Department of India TV , in this department as an intern I had responsibility to edit a package, make Aston, tape dumping, editing and to roll a bulletin successfully. So, I have to report there by 3 in the Afternoon. In the day three bulletins rolled. The biggest responsibility was to edit and get published the package before the bulletin roll. I was working with a department wherein there were few people who were involved in doing this task these are as follows:-

• NEWS GROUP CONSISTED OF A TEAM OF THE FOLLOWING

Editorial Team: (Including Writers/Editors)News Director: Hemant SharmaEditor News: Ramesh ParidaManaging Editor: Ajit AnjumSenior Executive Editor: Anita SharmaExecutive Editor: Sachin SahayDeputy Executive Editor: Amrendra Pratap Singh   Correspondents/WritersSudhir Shukla (Mumbai)Sarita Singh (Mumbai)Sumit Sharma (Mumbai)Sandip Chaudhary (Mumbai)Ashish Saraswat (New Delhi)Bhaskar Mishra (New Delhi)Nirnay Kapoor (Ahmedabad)Ruchi Kumar (Lucknow)Prashant Jha (Patna)Nitish Chandra (Patna)Anupam Mishra (Kolkata)

Chapter-3: JOB SPECIFIC ANALYSIS SUMMARY OF TASK

DONE IN ALL SIX WEEKS WEEK: 1MONITORING DEPARTMENTIn

the very first week of my internship in India TV channel, I came across with basic things that

evolve electronic media. I have work under research department for few days. The research

departments play an important role in an organization. This department provides basic needs to

the organization. All the facts and data of company are secured in research department. It

manages a library that consist news published in newspaper, magazine and tabloid. All the facts

are arranged in sequence i.e. according to date, year and so on. In the research library a separate

section has made for every topic like there will be separate section of political, environment,

entertainment news etc. It was very informative to work in research department. When you

search news in newspaper and feed that in system, you get aware with that news deeply. After

doing work in research department I feel an intern must work with this department. That will

help him/her to search and select the news according to the importance, dig out the facts and also

strong the base of knowledge.WEEK: 2ARCHIVE DEPARTMENT In this week, I was

shifted to news desk where in I was not just allowed to write content but was also sent on the

location with the camera person to collect the story and for the first time I was a part of making

package for the department sports track .The news that goes outside the India UK, South Asia

and so on made and roll in this department. It has large reach and accessibility.I was given to

ingest the stories and some feeds that directly come from V-SAT. All the feeds from

international and national agencies like Reuters, AP, APTN, PTI etc approach directly to V-SAT.

I have ingested many tapes, feeds, promos weather and sting.I came to know how to select the

story for the bulletin. Top Stories (10 min)

• Bulletin (25 min)

• Package (every Sunday 20 min)

The bulletin is only for 25 minute. A news package should be of 2 minute and entertainment, sports package could be of 4 minute.

Only important and current stories are selected for each segment. In a day where lots of news came, to select one of the most valuable story among all is very difficult. Along with selecting the news, I have also learned scripting for package.

WEEK: 3 & 4

NEWS ROOM

The third & fourth week gave me an experience of editing of which I was quite knowledgeable

as I had done editing in college also while preparing the documentary. In India TV, there was

only one editing system, Final Cut Pro. Since, I was well versed with the functions and the

techniques of FCP, so I could easily work on them in India TV. In fact I got to learn a lot more

while getting several packages edited.

The staff of the Editing Department was very helpful and solved my queries regarding editing

software’s and editing technique

Here my mentor was told me to watch and learn about basic things about usingcomputer

software and machine equipment.

Here, I learnt about editing techniques, I captured and checked files and worked in final cut pro

episodes. Also, I captured and checked recorded files. And, I was learning how to make promo

for a show and made video loops of cricket.

Chapter-4: LEARNING SUMMARY

4.1. WORKING EXPERIENCE AND ENVIRONMENT

“Practice Makes a Man Perfect” - that’s why during any professional course students undergo such training. The training helped me in knowing the application of academic lessons taught to us in our year. It gave me opportunity to work with experienced writers and editors. It was a great experience working with India TV. My seniors were extremely co-operative and helped me in enhancing my skills of scripting, researching and editing. They were all friendly and made us feel as if we are at real workstation.  It was great to get interned at such organization. We have now seen the scenario of actual workstation of Electronic Media. I am benefited in such ways:- 

• It gave us experience of how a program is prepared in a TV channel.

• It gave us opportunity to work between professionals and also gave us the opportunity to

develop ourselves as professionals.

• It enhanced our Hindi writing.

• India TVmade us know about all the essential elements that are involved in compiling a

package.

• A chance of learning a variety in news creation and terminology makes our training

accomplish as a cherry on cake.

• It helped us to update our knowledge with techniques of news making in media.

4.2. PRACTICAL KNOWLEDGE GAINED

The academic objectives of functional exposure are to

• Work & gain knowledge of real Media World.

• Explore the various functional areas and analyze how theoretical concepts taught

are applied/not applied in real situations.

• Develop skills in report writing through information collection, data analysis,

data/information extraction and presentation and draw lessons vis-à-vis firm or

Organization where you are doing the Field exposure in respect of Electronic

Media.

Training helps the students to get a practical experience of all the skills of journalism and in

having hand on experience in maximum number of things. Training also gives us the opportunity

to work with the industry professionals and to prove our inner talent and caliber. The following

project report consist of Introduction to Journalism- it would focus on maximum aspects of

electronic media its changes till yet. Then would come a brief about company or organization

profile and its structure, next would be the learning input – it covers the report based on weekly

basis, work done in various departments, next would be the detailed description of the

assignments done during the training period.

• Attained professionalism for practical application of knowledge gained so far.

• Enhanced knowledge with techniques of establishing news story or dialouges, this

includes:

• Writing reports and;

• Editing them as well

• Got familiar with actual work culture and setup of real workstation at the Electronic

Media Houses.

• To attain level of professionalism for practical application of present level of knowledge.

• Received an opportunity to work with experienced reporters and editors.

• All my seniors were extremely co-operative and helped me in enhancing my skills of

editing.

• All were friendly and made us feel as if we are at real workstation.

• Helped us to update our knowledge with techniques of news making in journalis

4.3. ADVANTAGE OF THE COMPANY

• INDIA TVis the news channel in India which has News and Current License from

Government of India.

• In a short span of time it has established its brand only in India.

• INDIA TVhas modern facilities like Studio live, Transmission through Fiber optic cable,

Live telecast on web for office going people.

• Whatever we witness in classroom or during training is being applied in real world

situations.

• Students will know more about a specific organization.

•  We will be able to justify career choices.

• We will gain work experience and develop professional competence.

• We become familiar with specific work functions and learn about career-related skills.

• Develop confidence, assertiveness, and decision-making abilities.

•  Work as part of a team.

• Improve specific skills such as communication, problem solving, and teamwork,

computer applications, interpersonal skills, and networking and presentation skills as well

as about company, Organization and career knowledge.

• Gain experience in job-seeking skills such as resume and cover letter preparation and

interviewing.

• Work experience changes the way we perceive a problem, any new problem now seems

come up with tinge of reality we can easily correlate it something we have experienced

while our real work.

4.4. CHANGES REQUIRED / LIMITATIONS

If training has some benefits then it has certain limitations also. These limitations are as follows:

• A trainee, in the eyes of media organization is one who is totally unaware of the practical

knowledge and thus he is not given any project or assignment individually. He is

completely inexperienced so a media organization cannot afford to trust completely on an

intern. It, therefore, becomes difficult for an intern to get his own work telecast.

• The other limitation is that getting credit for your work is very difficult, if not impossible,

when under a senior, as today no one gives you a way of success so easily.

• During the course of my training, I also faced some limitations. I was only asked to write

on light matters. I was not allowed to reports on hard core subjects

• While working in electronic media organization one has to sometimes work in odd hours

like evening shifts.

• While working in media organization of repute, it is expected to give your 100% to your

work with sincerity but no stipends are provided.

Executive Summary

My learning experience with INDIA TVwhich works in electronic media and upcoming future.

My internship report contains all the information about my work experience with INDIA TV ,

which was established in 2004 and started its organization with many Department’s – Graphic,

Output, Entertainment and PCR (Production Control Room) Department, etc. This Channel also

started its website and in output department from where all the positive news gather and convert

in online news under which I worked.

As a trainee I spent good time in learning and appreciated for my best efforts, learnt to deal

with different situations, had experience of organization’s working environment(legal or

political) which effects an employee performance and attitude towards work, had good time in

learning and performing as one of the best writer in this electronic media field but also

experienced the online editor in P.C.R and also being a part of it and most important part is that

I have done a editing work also over there.

Confidence, on time decision making, consistency, hard work, team work, seeking success out

of dark, innovation, creativity, organizational survival and camera handling techniques are the

key learning’s out of my work And I would like to say that it will be one of my best skill that

would remain with me and help me in the coming life which offer many challenges.

I would like to highlight this, that my experience with INDIA TVwas very memorable and full of

learning’s, where I found a lot of positive changes in my attitude, learning and behavior.

Conclusion

This internship was very fruitful to me because I had to cover many different

Fields. I also learnt new concepts and new ways of working.

First, as I learnt writing over there, I could learn all the types of writing.

Secondly, I worked with PD-170 video camera, and which is best, I learnt how such a camera is

worked and how it is used.

Thirdly, I learnt about editing the terms and techniques of F.C.P and learnt how to dump tapes in

V.T.R. Here, I also edited some programmes like cricket.

Finally, I learnt how to online editing takes places as well as done the hospitality work that how

to deal with the clients and the callers.

After the end of this summer training internship workshop some of the objectives were achieved.

The purpose of this training was to put my theoretical knowledge to practical use, so that I could

enhanced my skills. The workshop was so organized that it offered a work environment. This

training enable I bring out my leadership qualities and work of my communication skills. It made

even more bold and outgoing. It helps me a great deal in knowledge about where I will stand

receiving the degree. During the course of my internship, I enhanced my communication skills,

confidence, working skills, personality and some more efforts and support of my senior and my

colleagues in INDIA TV.