Analyzing an advertisement

product or

service

Purpose of ad

Target audience

Persuasive technique: Bandwagon, Avant-garde,Testimony, Facts and Figures, Transfer

Advertising claims: Weasely words, unfinished claim, unique claim, rhetorical claim

Content: headline, image, copy, slogan, logo

Purpose:

Target Audience:

Persuasive Technique(s)

Persuasive Claim(s) – language:

Persuasive Images/Layout/Design

The Barbara’s Bakery items are advertised with a target audience of young families in mind. These young families have children, are concerned about health and wellness, and want simple snacks to provide for more family time. The persuasive technique of transfer is used when we see the picture of the family walking in the woods on a beautiful fall day, maybe trying to get away from a hectic schedule. The picture suggests a positive , quiet family time. The persuasive technique of facts is seen in the copy following the headline NO. NO captures attention because the picture is so positive; what is meant by NO? Following is a factual list of what is NOT in the product. There are some weasel word claims; what exactly is “Bad Stuff and Good Stuff”? The advertiser wants the reader to think that the cereal is the “good stuff.” The logo is a heart with pictures of farmland in it. This suggests health and goodness. The warm tan color suggests grains and good nutrition. This ad does influence the audience to consider what is good, nutritious and simple by using the specific techniques, claims, content and design. The ad is effective, and young families just might look for Barbara’s Bakery items.