ANALYTICSEXCELLENCEWEBINARSERIES

UsingPatentPortfolioandFilingTrendAnalyticstoHelpGuidePatent

PortfolioDevelopmentApril5,2016

Presenter

• ThomasMarlow,President,BlackHillsRenewals,LLC,formerly…o IPDirectoratFairchildSemiconductoro Co-Chair,PatentPortfolioManagement&AnalyticsSLW

AnalyticsToDrivePortfolioDevelopment

Internal External

InternalAnalysis

• PortfolioAnalysis• Developandalignthepatentportfoliowithbusinessdata&strategy

BusinessStrategyPortfolioCoverage

BusinessStrategy

PortfolioCoverage

BusinessAlignment

• TechnologySegmentMapping• ProductLineMapping• Trackandalignpatentportfoliogrowthalongtheselinestoprojections.o Filings,Renewals,ProsecutionVigilance

2015 2016 2017Projected

TechA TechB TechC TechA TechB TechC TechA TechB TechC

R&DSp

end$

Filin

gs

TechA TechB TechC

R&DSp

end$

TotalM

atters

BusinessAlignment- Geogaphy• Keysales/endmarketsforproducts• Keycompetitormanufacturinglocations• Overlayinternationalcoverage

PatentCoverage

Sales

Manufacturing

PatentCoverage

Sales

Manufacturing

PatentCoverage

Sales

Manufacturing

BusinessAlignment- Temporal

• TemporalAnalysis– Patentageing

PatentAge

No.ofP

aten

ts

20yrs 1yr

ExternalAnalysis

• Competitor&LandscapeAnalysiso Trendso Spendo Terms

CompetitorTrends

• Usefulo Technologyovertimeo Countrycoverage(bytechifyoucan)

•MaybeNoto Timing

CompetitorTrends

• Usefulo Families

Ø Horizontal&Verticaldata

•Maybe/MaybeNoto Longevityo Inventors

CompetitorFocus• Useanalyticstoterms– replicateinsomeembodimentsandsomeclaims

• Keytechnologies– applydevelopedtechnologytothesediscussininventionreviewandIPbrainstormingsessions.