32 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER FAN FAVORITES 2018 We asked the CMI community which tools and technologies they can’t live without—and more than 700 responded. Here are the top five in each of the 34 categories. We’ve also made it easier to find these top tech tools in the new online ContentTECH Directory, marking them with a Fan Favorites badge. TECH GUIDE ACCOUNT-BASED MARKETING (ABM) DIGITAL ANALYTICS CONTENT MARKETING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ARTIFICIAL INTELLIGENCE (AI) FOR CONTENT MARKETING ANALYTICS/BUSINESS INTELLIGENCE CMS & WEB EXPERIENCE MANAGEMENT DIGITAL ASSET MANAGEMENT (DAM) LIVE CHAT PLATFORMS INFLUENCER MARKETING FREELANCE PLATFORMS EMAIL MARKETING DEMAND GENERATION ENTERPRISE CONTENT MANAGEMENT “I had no idea there were so many tools. I have some research to do!” CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 33 MARKETING ANALYTICS TEAM COLLABORATION SOCIAL MEDIA SUITES SOCIAL MEDIA MONITORING SOCIAL MEDIA MANAGEMENT SEARCH MARKETING SURVEY TOOLS/SOFTWARE PROJECT MANAGEMENT PUBLIC RELATIONS OPTIMIZATION ONLINE REPUTATION MANAGEMENT ONLINE COMMUNITY MANAGEMENT NATIVE ADVERTISING MARKETING RESOURCE MANAGEMENT MOBILE MARKETING MARKETING AUTOMATION WEBINARS/VIRTUAL EVENTS/CONFERENCING VIDEO TRANSLATION SERVICES SOCIAL MEDIA ANALYTICS “The best kind of tool takes away the pain of day-to-day tasks, freeing up time for creative thought.” “Technology is the baseline foundation for successful marketing efforts.” Want to see the full results from the Fan Favorites survey? Eager for more information to help you find the right tools for your team? Visit our new ContentTECH Directory at http://cmi.media/directory.

ANALYTICS TECH GUIDE FAN FAVORITES 2018 - Content Marketing … · 2018. 10. 29. · online reputation management. optimization online community . management marketing resource

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Page 1: ANALYTICS TECH GUIDE FAN FAVORITES 2018 - Content Marketing … · 2018. 10. 29. · online reputation management. optimization online community . management marketing resource

32 | CONTENTMARKETINGINSTITUTE.COM | CHIEF CONTENT OFFICER

FAN FAVORITES 2018We asked the CMI community which tools and technologies they can’t live without—and more than 700 responded. Here are the top five in each of the 34 categories. We’ve also made it easier to find these top tech tools in the new online ContentTECH Directory, marking them with a Fan Favorites badge.

TECH GUIDE

ACCOUNT-BASED MARKETING (ABM)

DIGITAL ANALYTICS

CONTENT MARKETING

CUSTOMER RELATIONSHIP

MANAGEMENT (CRM)

ARTIFICIAL INTELLIGENCE (AI) FOR CONTENT MARKETING

ANALYTICS/BUSINESS INTELLIGENCE

CMS & WEB EXPERIENCE

MANAGEMENT

DIGITAL ASSET MANAGEMENT (DAM)

LIVE CHAT PLATFORMS

INFLUENCER MARKETING

FREELANCE PLATFORMS

EMAIL MARKETING

DEMAND GENERATION

ENTERPRISE CONTENT MANAGEMENT

“I had no idea there were so many tools.

I have some research to do!”

CHIEF CONTENT OFFICER | CONTENTMARKETINGINSTITUTE.COM | 33

MARKETING ANALYTICS

TEAM COLLABORATION

SOCIAL MEDIA SUITES

SOCIAL MEDIA MONITORING

SOCIAL MEDIA MANAGEMENTSEARCH MARKETING

SURVEY TOOLS/SOFTWARE

PROJECT MANAGEMENT

PUBLIC RELATIONS

OPTIMIZATIONONLINE REPUTATION MANAGEMENTONLINE COMMUNITY

MANAGEMENT

NATIVE ADVERTISINGMARKETING RESOURCE MANAGEMENT

MOBILE MARKETINGMARKETING AUTOMATION

WEBINARS/VIRTUAL EVENTS/CONFERENCINGVIDEO

TRANSLATION SERVICES

SOCIAL MEDIA ANALYTICS

“The best kind of tool takes away the pain of day-to-day tasks, freeing up

time for creative thought.”

“Technology is the baseline foundation for successful

marketing efforts.”

Want to see the full results from the Fan Favorites survey? Eager for more information to help you find the right tools for your team? Visit our new ContentTECH Directory at http://cmi.media/directory.