Analysis of Survey and Focus Group Results

8/8/2019 Analysis of Survey and Focus Group Results

1/11

Audience Research


2/11

Focus GroupWe interviewed and questioned 2 groups of people discussing the topic of

music videos. Both groups were in the age bracket of 16-21 which included

males and females, this is vital as it is important to get opinions from the

audience we are creating the music video for.

We asked the first group numerous question about videos they have seen

recently, what they liked/disliked about them and what kind of narrativestructures they preferred in music videos. We were able to get a general

incite on what type of music video have the most appeal.

For the second focus group we played them our song and then gave them

a task to write an ideas of narratives/conceptual concepts they think would

suit the music video. The activity was helpful and relevant as we were able

to get ideas from our own target audience. We will use their suggestions andour own Ideas to create a unique storyline/narrative.

Here is the link to the video of focus part 1

http://www.youtube.com/watch?v=qwV8HqNcYAY

Here is the link to the video of focus part 2

http://www.youtube.com/watch?v=v6eqMDemEtw


3/11

Focus group

The focus group was very interesting to do as

we were able to different views about music

videos from different people. It was good to

hear different opinions of music videos now

and how people did and didnt like them, the

artists why they dont like there videos. This

helped us to get a wider range of research.


4/11

SurveyWe created a survey/questionnaire on survey monkey as part of our audience

research. A total of 21 people completed the questionnaire which enabled us to

have more of an incite in what interests our target audience. The data we

collected will allow us to develop ideas of what to include in our own music

video, we found out a range of factors that people dislike and will take their

opinions on board when constructing ours.

http://www.surveymonkey.com/s/7WJ6TMD

Multiple Choice Questions Included
http://www.surveymonkey.com/s/7WJ6TMDhttp://www.surveymonkey.com/s/7WJ6TMDhttp://www.surveymonkey.com/s/7WJ6TMD


5/11

Multiple choice questions

We choice to ask this specific question asthis is a big indication of what kind of

music videos people generally go for

when watching them. The most liked

type was artist performance .I think

people do like to see the artists in there

element and showing off what they cando in a video rather than having actors to

play a role or tell a story. It is more

personalised for the audience.This was an important question for our

survey as it let us see if the genre of

music we picked for our music videowas as popular as we thought it was. In

the results it showed that rnb and hip-

hop and funky house were the two

most popular genres of music. This is in

a favour as we know that our genre of

music will appeal to our targetaudience.


6/11

These questions on the left weresignificant to the survey as we

needed to know whos opinions

were collected. As you can see

the majority of people thatanswered the survey were aged

16-18 which is our targetaudience. Both male and femaleanswered which tells us that the

data received is relevant and willbe useful information as it came

directly from our targetedaudience.

The information gathered from thesequestions on the left state that the internet is

the most used form of media. This impliesour audience is more likely to view our

music video on a website such asYouTube. Our survey proves that theinternet is the strongest form media

consumption used by young people. It isalso clear that the majority of people whocompleted the survey watch music videos

every day or a few times a week. Thissuggests that the music video industry is

large and we need to make sure our videostands out in order to be viewed.


7/11

Open Answer

Questions


8/11

From the results we gathered we foundthat there were a few people who shared

the same opinion about what they

didnt like e.g. the music and type of

video it was. Examples about heavy

metal/rock videos were `they are too

loud and don't make any sense to me

and `I don't like rock videos, because I do

not understand what they say when they

scream. Most of the other responses

were in the genre of grime/rap and rnb

some of the responses were `loads...such

as drake - over because it's to random

and all over the place , `Beyonce videosbecause they are all the same and

boring and `ermmm onez tht dont make

sense with the song at all'. From these

responses it has showed us that the song

could be very good but if the video is

disappointing it can put the audience off

the song.

Wh i f i i id d h d


9/11

What is your favourite music video and why do you

like it?

From the results we gathered we found

that the most favourite music videoswere form genres such as rnb soul and

pop. I think these would be more

appealing to an audience as they usually

include a narrative or a clear

performance. From the responses about

pop and rnb videos people said lady

gaga and Beyonce- video phone ,because the dancing is good, `kanye

west stronger- its different ,`Club Can't

handle me because it reflects the film

well and the dance sequences are good

and `Bruno Mars - Just the way u are Its

clever'. All these difference music videos

relate to the song and the lyrics involved

e.g. Bruno mars is describing a girl in his

lyrics and the video is set with him and a

girl same with flo rida it is set ina club.

This has helped us to think outside the

box and not just relate the lyrics to a

particular them/location.


10/11

What hobbies and interests do you

have?

From the results that were gathered from

t his question we were able to see if there

was a link between the kind of hobbies

people had an the kind of music videos

they enjoyed. Most hobbies included all

different types of sports , skateboarding,going out socialising drinking partying,

photography and shopping. These

hobbies will differ the interest of people

on the type of genre they would go for

.e.g. someone who is into skateboarding

and indie lifestyle may not necessary

enjoy the genre of rnb and vice visa to

someone who likes partying may not

enjoy classical genre of music. This has

given us an incite into who we aim our

music video what kind of hobbies they

will have to classify them and how it

would have an effect on them likeing ourmusic video.


11/11

Overall the survey and focus group has helped us to

establish who our target audience will be , how we will

aim our music video at them specifically, what elements

will we included that they will like and how we structure

our music video. It has given us a chance to get differentviews on music videos and what they dont and do like

about them. We were able to ask questions specifically

about our genre and see what kind of ideas they would

have for a video. This helped us to decided how wewould like to structure our video and take the ideas

from people on board.

Documents

Analysis of Survey and Focus Group Results