Analysis of Mutual Funds in India

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    A PROJECT REPORT

    ON

    ANALYSIS OF MUTUAL FUNDS IN INDIA

    SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT

    OFPOST GRADUATE DIPLOMA IN MANAGEMENT ( P.G.D.M)

    (A.I.C.T.E) APPROVED

    SESSION 2006 - 2008

    SUBMITTED BY: UNDER THE GUIDANCE OF:

    JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL

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    INDEX CONTENTS PAGE NO.

    CHAPTER-1 INTRODUCTION TO THE TOPIC 1-MEANING OF MUTUAL FUND 2

    -HISTORY OF INDIAN MUTUAL FUND 7

    -OBJECTIVE OF THE STUDY 9-RESEARCH METHODOLOGY 10

    CHAPTER-2 LITERATURE REVIEW

    11

    -HOW DOES MUTUAL FUND WORK 12

    -TYPES OF MUTUAL FUND 15-ADVATAGES AND DISADVANTAGES OF MUTUAL FUND 19

    -RISKS IN MUTUAL FUND 23

    CHAPTER-3 MARKET TRENDS 25

    CHAPTER-4 MAJOR PLAYERS IN THE MUTUAL FUND INDUSTRY 29

    -BANK V/S MUTUAL FUND 42

    CHAPTER-5 REGULATORY ASPECT OF A MUTUAL FUND 43-

    - REGULATORY ASPECTS 44-THE INTERNET AND THE MUTUAL FUND 49

    CHAPTER-6 ANALYSIS OF QUESTIONNAIRE

    46 -ANALYSIS OF QUESTIONNAIRE 47

    CHAPTER-7 ANALYSIS OF QUESTIONNAIRE

    51 -ANALYSIS OF QUESTIONNAIRE 52

    CHAPTER-8 FINDINGS OF THE STUDY

    64

    -CONCLUSION 65-RECCOMENDATIONS 67

    CHAPTER-9 LIMITATIONS

    68- LIMITATIONS 69

    CHAPTER-10 ANNEXURE 70

    BIBLIOGRAPHY 73

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    ACKNOWLEDGEMENT

    I express my heartiest gratitude to MS. ANANDITA DASfor giving me the opportunity of under going this project.

    I am grateful to the Library and Computer Center staff

    for all the help and cooperation extended to us.

    Last but not the least I would like to thank almighty forhis blessings without which virtually this work would nothave been possible.

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    CHAPTER - 1

    INTRODUCTION

    INTRODUCTION

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    INTRODUCTION

    What is a Mutual Fund.

    A Mutual Fund is a trust that collects the savings of a number of

    investors who share a common financial goal and pools it together

    to create a larger resource of money. The money thus collected is

    invested by the fund manager in different types of securities

    depending upon the objective of the scheme. These could range

    from shares to debentures to money market instruments.

    The income earned through these investments and the capital

    appreciation realized by the scheme are shared by its unit holders

    proportionately i.e. on the basis of the number of units owned by

    them.

    Thus a Mutual Fund is the most suitable investment for the

    common man as it offers an opportunity to invest in a diversified,

    professionally managed portfolio at a relatively low cost. Anybody

    with any surplus money that can be invested, even as little as a

    few thousand rupees can invest in Mutual Funds. Each Mutual

    Fund scheme has a defined investment objective and strategy.

    The team undertakes this in the most professional manner. A

    mutual fund is thus the ideal investment vehicle for todays

    complex and modern financial scenario.

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    Price changes in the assets are driven by global events occurring

    every day, in-fact every minute in faraway places. It will be very

    difficult, in-fact next to impossible for an ordinary individual to

    have the knowledge, skills, inclination and time to keep track of

    events, understand their implications and act speedily. An

    individual also finds it difficult to keep track of ownership of his

    assets, investments, brokerage dues and bank transactions etc. A

    mutual fund is the answer to all these situations. It appoints

    professionally qualified and experienced staff that manages each

    of these functions on a full time basis. The costs of hiring these

    professionals per investor are very low, as the pool of money

    invested is large. In effect, the mutual fund vehicle exploits

    economies of scale in all three areas - research, investments and

    transaction processing.

    Globally, there are thousands of firms offering tens of thousands

    of mutual funds with different investment objectives. Today,

    mutual funds collectively manage almost as much as or more

    money as compared to banks.

    SEBI defines mutual funds as Mutual funds means a fund

    established in the form of a trust by a sponsor to raise

    money by the Trustee through the sale of units to the public

    under one or more schemes for investing in securities in

    accordance with these regulations.

    There are 3 entities operating in a mutual fund . They are :

    1) An agency which mobilizes savings and gets a

    commission

    2) An investment agency which gets a prescribed rate of

    commission

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    3) A trustee institution, which is normally a Bank which

    holds the stock of securities of the Mutual fund.

    In India the Investment trusts are established under the

    Companies Act.

    There are difference between Mutual funds and investment

    companies which can be as follows:

    In terms of objective : In case of mutual funds the

    mobilization of savings is from the investors, mostly

    household whereas in case of investment companies it is

    savings of household , corporate sector. Highest

    investments belongs to the promoters of the company.

    In terms of organisation : In case of Mutual funds it is as

    per SEBI regulations 1993 and in case of UTI as per UTI Act

    1963 whereas in case of investment companies it is as per

    Companies Act 1956

    In terms of Capital structure : For Mutual funds initial

    capital would be provided by the sponsor. Scheme wise

    capital is decided based on the nature of scheme . Units are

    offered out of the scheme capital . No debt capital.

    Whereas, investment companies, on par with industrial

    companies . No scheme wise capital out of the equity

    capital. Capital may be debt capital also and has the

    advantage of gearing.

    In terms of Liquidity : In Mutual funds it is close ended

    scheme units are traded on the organized stock exchange .

    Open ended schemes offer repurchase of facility and some

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    ended schemes may also offer repurchase or premature

    encashment. Whereas, in case of investment companies.

    The company share is traded on stock exchange. No

    repurchase of shares.

    In terms of Name of the schemes Mutual funds

    Either open ended or close ended with a wide variety of

    investment objectives whereas in case investment

    companies it is neither open ended or close ended.

    Thus we have seen the difference between the mutual funds

    and the investment companies. Let us now understand the

    superiority of mutual funds over the other investment

    options.

    Mutual funds with the expertise and experienced

    management cadre can be able to secure large varieties of

    high yielding Blue chip securities and show better results

    to the investing public. Thus Mutual funds are gaining

    popularity due to the following reasons:

    The basic purpose of reforms in financial sector was to

    enhance the generation of domestic resources by reducing

    dependence on outside funds. This calls for a market basedinstitution. . Mutual funds are best suited for this purpose.

    Ordinarily investor in the market is not sure of getting share

    in the normal procedure. Investing in MF by MF companies

    get firm allotment. And later selling at a higher price. So

    investing in MF yields higher returns to the investors.

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    Better knowledge of market behavior maximise gains by

    proper selection and timing of investments.

    Dividends and capital gains are reinvested automatically in

    MF and are not frittered away.

    MF operation provide reasonable protection to investors

    They create awareness about benefits of investment in

    capital market and thus able to mop up large amounts

    Foreign capital inflows are attracted and secures profitable

    investment avenues abroad for domestic savings through

    the opening up of off shore funds in various foreign

    countries.

    Disbursing funds in various industrial sectors in view of

    booming trend has led the popularity of MF

    Risk of loss due to ill informed and misinformed purchase /

    sale is reduced. Risks are reduced due to diversification of

    portfolios in terms of companies and industries.

    They are controlled and regulated by SEBI and considered

    safe.

    Thus MF have many advantages even for an individual who

    wants to put his savings in various places and not only earn

    high yields but also safe landing later when he wants to

    acquire the money back.

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    HISTORY OF THE INDIAN MUTUAL FUND

    INDUSTRY

    The mutual fund industry in India started in 1963 with the

    formation of Unit Trust of India, at the initiative of the Government

    of India and Reserve Bank the. The history of mutual funds in India

    can be broadly divided into four distinct phases

    First Phase 1964-87

    An Act of Parliament established Unit Trust of India (UTI) on 1963.

    It was set up by the Reserve Bank of India and functioned under

    the Regulatory and administrative control of the Reserve Bank of

    India. In 1978 UTI was de-linked from the RBI and the Industrial

    Development Bank of India (IDBI) took over the regulatory and

    administrative control in place of RBI. The first scheme launched

    by UTI was Unit Scheme 1964.

    Second Phase 1987-1993 (Entry of Public Sector Funds)

    1987 marked the entry of non- UTI, public sector mutual funds set

    up by public sector banks and Life Insurance Corporation of India

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    (LIC) and General Insurance Corporation of India (GIC). SBI Mutual

    Fund was the first non- UTI Mutual Fund established in June 1987

    followed by Canbank Mutual Fund (Dec 87), Punjab National Bank

    Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of

    India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC

    established its mutual fund in June 1989 while GIC had set up its

    mutual fund in December 1990.

    Third Phase 1993-2003 (Entry of Private Sector Funds)

    With the entry of private sector funds in 1993, a new era started in

    the Indian mutual fund industry, giving the Indian investors a

    wider choice of fund families. Also, 1993 was the year in which the

    first Mutual Fund Regulations came into being, under which all

    mutual funds, except UTI were to be registered and governed. The

    erstwhile Kothari Pioneer (now merged with Franklin Templeton)

    was the first private sector mutual fund registered in July 1993.

    The 1993 SEBI (Mutual Fund) Regulations were substituted by a

    more comprehensive and revised Mutual Fund Regulations in

    1996. The industry now functions under the SEBI (Mutual Fund)

    Regulations 1996.

    Fourth Phase since February 2003

    In February 2003, following the repeal of the Unit Trust of India Act

    1963 UTI was bifurcated into two separate entities. One is the

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    Specified Undertaking of the Unit Trust of India with assets under

    management of Rs.29,835 crores as at the end of January 2003,

    representing broadly, the assets of US 64 scheme, assured return

    and certain other schemes. The Specified Undertaking of Unit

    Trust of India, functioning under an administrator and under the

    rules framed by Government of India and does not come under

    the purview of the Mutual Fund Regulations.

    OBJECTIVE OF THE STUDYThis project Analysis of Mutual Funds In Indiahas been undertaken by me in order to:-

    To study what kind of mutual funds are there.

    To find whether the fund gives return or not.

    To study market trends of the mutual funds.

    To know whether people are interested ininvesting in mutual funds.

    To know the regulatory framework of the funds.

    To find what are the major players in theindustry.

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    RESEARCH METHODOLOGY

    This project started meetings different people in order

    to get information about the mutual funds. Then I

    thoroughly examined the various activities of mutual

    funds.

    Then I visited various websites of the mutual fund to

    know the recent and upcoming trends of mutual funds.

    I went forward collecting the data through primary

    source such as a questionnaire.

    I prepared the questionnaire. After the collection of the

    responses, I drew conclusions with respect to the

    effectiveness of the training program and the value of

    particular training program in the eyes of trainers and

    trainees.

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    CHAPTER - 2

    LITERATURE REVIEW

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    HOW DOES MUTUAL FUND WORK

    The working of Mutual Funds can be briefly stated in the form of

    the points below: -

    A draft offer document is prepared at the time of

    launching the fund. Typically, it pre specifies the investment

    objectives of the fund, the risk associated, the costs

    involved in the process and the broad rules for entry into

    and exit from the fund and other areas of operation. In India,

    as in most countries, these sponsors need approval from a

    regulator, SEBI (Securities exchange Board of India) in our

    case. SEBI looks at track records of the sponsor and its

    financial strength in granting approval to the fund for

    commencing operations.

    A sponsor then hires an asset management company

    to invest the funds according to the investment objective.

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    It also hires another entity to be the custodian of the

    assets of the fund and perhaps a third one to handle registry

    work for the unit holders (subscribers) of the fund.

    In the Indian context, the sponsors promote the Asset

    Management Company also, in which it holds a majority stake. In

    many cases a sponsor can hold a 100% stake in the Asset

    Management Company (AMC). E.g. Birla Global Finance is the

    sponsor of the Birla Sun Life Asset Management Company Ltd.,which has floated different mutual funds schemes and also acts

    as an asset manager for the funds collected under the schemes.

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    ORGANISATION OF A MUTUAL FUND

    There are many entities involved and the diagram below

    illustrates the organizational set up of a mutual fund:

    Organization of a Mutual Fund

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    Types Of Mutual Funds

    Open-ended Funds

    An open-end fund is one that is available for subscription all

    through the year. These do not have a fixed maturity. Investors

    can conveniently buy and sell units at Net Asset Value ("NAV")

    related prices. The key feature of open-end schemes is liquidity.

    Closed-ended Funds

    A closed-end fund has a stipulated maturity period which

    generally ranging from 3 to 15 years. The fund is open for

    subscription only during a specified period. Investors can invest in

    the scheme at the time of the initial public issue and thereafter

    they can buy or sell the units of the scheme on the stock

    exchanges where they are listed. In order to provide an exit route

    to the investors, some close-ended funds give an option of selling

    back the units to the Mutual Fund through periodic repurchase at

    NAV related prices. SEBI Regulations stipulate that at least one of

    the two exit routes is provided to the investor.

    Interval Funds

    Interval funds combine the features of open-ended and close-

    ended schemes. They are open for sale or redemption during pre-

    determined intervals at NAV related prices.

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    Growth Funds

    The aim of growth funds is to provide capital appreciation over the

    medium to long- term. Such schemes normally invest a majority of

    their corpus in equities. It has been proven that returns from

    stocks, have outperformed most other kind of investments held

    over the long term. Growth schemes are ideal for investors having

    a long-term outlook seeking growth over a period of time.

    Income Funds

    The aim of income funds is to provide regular and steady income

    to investors. Such schemes generally invest in fixed income

    securities such as bonds, corporate debentures and Government

    securities. Income Funds are ideal for capital stability and regular

    income.

    Balanced Funds

    The aim of balanced funds is to provide both growth and regular

    income. Such schemes periodically distribute a part of their

    earning and invest both in equities and fixed income securities in

    the proportion indicated in their offer documents. In a rising stock

    market, the NAV of these schemes may not normally keep pace,

    or fall equally when the market falls. These are ideal for investors

    looking for a combination of income and moderate growth.

    Money Market Funds

    The aim of money market funds is to provide easy liquidity,

    preservation of capital and moderate income. These schemes

    generally invest in safer short-term instruments such as treasury

    bills, certificates of deposit, commercial paper and inter-bank call

    money. Returns on these schemes may fluctuate depending upon

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    the interest rates prevailing in the market. These are ideal for

    Corporate and individual investors as a means to park their

    surplus funds for short periods.

    Load Funds

    A Load Fund is one that charges a commission for entry or exit.

    That is, each time you buy or sell units in the fund, a commission

    will be payable. Typically entry and exit loads range from 1% to

    2%. It could be worth paying the load, if the fund has a good

    performance history.

    No-Load Funds

    A No-Load Fund is one that does not charge a commission for

    entry or exit. That is, no commission is payable on purchase or

    sale of units in the fund. The advantage of a no load fund is that

    the entire corpus is put to work.

    Tax Saving Schemes

    These schemes offer tax rebates to the investors under specific

    provisions of the Indian Income Tax laws as the Government

    offers tax incentives for investment in specified avenues.

    Investments made in Equity Linked Savings Schemes (ELSS) and

    Pension Schemes are allowed as deduction u/s 88 of the Income

    Tax Act, 1961. The Act also provides opportunities to investors to

    save capital gains u/s 54EA and 54EB by investing in Mutual

    Funds, provided the capital asset has been sold prior to April 1,

    2005-06 and the amount is invested before September 30, 2005-

    06.

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    Industry Specific Schemes

    Industry Specific Schemes invest only in the industries specified in

    the offer document. The investment of these funds is limited to

    specific industries like InfoTech, FMCG, and Pharmaceuticals etc.

    Index Schemes

    Index Funds attempt to replicate the performance of a particular

    index such as the BSE Sensex or the NSE 50

    Sectoral Schemes

    Sectoral Funds are those, which invest exclusively in a specified

    industry or a group of industries or various segments such as 'A'

    Group shares or initial public offerings.

    Systematic Investment Plan (SIP)

    Here the investor is given the option of preparing a pre-

    determined number of post-dated cheques in favour of the fund.

    He will get units on the date of the cheque at the existing NAV. For

    instance, if on 10th May, he has given a post-dated cheque for

    August 10th, he will get units on 10th August at existing NAV.

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    ADVANTAGES OF MUTUAL FUND

    Professional Management - The primary advantage of funds (at

    least theoretically) is the professional management of your

    money. Investors purchase funds because they do not have the

    time or the expertise to manage their own portfolio. A mutual fund

    is a relatively inexpensive way for a small investor to get a full-

    time manager to make and monitor investments. Investors are

    exposed to reduced investment risk due to portfolio

    diversification, economies of scale in transaction cost and

    professional management

    Diversification - By owning shares in a mutual fund instead of

    owning individual stocks or bonds, your risk is spread out. Theidea behind diversification is to invest in a large number of assets

    so that a loss in any particular investment is minimized by gains in

    others. In other words, the more stocks and bonds you own, the

    less any one of them can hurt you (think about Enron). Large

    mutual funds typically own hundreds of different stocks in many

    different industries. It wouldn't be possible for an investor to build

    this kind of a portfolio with a small amount of money. Small

    investors can participate in larger basket of securities and share

    the benefits of efficiently managed portfolio by experts, and are

    freed from maintaining records of company share certificates, and

    tracking tax rules. Mutual fund investments are less risky due to

    portfolio diversification, which is possible mainly due to large

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    funds available at their disposal. Small investors can never spread

    their risks across such a wide portfolio, as can mutual funds.

    Freedom from tracking investments Investors do not have to

    track their investments regularly, as experts who buy and sell

    securities for them do the tracking. Investors are only required to

    track the performance of the mutual fund.

    Economies of Scale

    Because a mutual fund buys and sells large amounts of securities

    at a time, its transaction costs are lower than you as an individual

    would pay.

    Liquidity

    Just like an individual stock, a mutual fund allows you to request

    that your shares be converted into cash at any time.

    Simplicity

    Buying a mutual fund is easy! Pretty well any bank has its own line

    of mutual funds, and the minimum investment is small. Most

    companies also have automatic purchase plans whereby as little

    as $100 can be invested on a monthly basis.

    Freedom from tracking investmentsInvestors do not have to track their investments regularly, as

    experts who buy and sell securities for them do the tracking.

    Investors are only required to track the performance of the mutual

    fund.

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    Professional management

    Professionals run mutual funds, with experience in portfolio

    management. Analysts employed by mutual funds analyze data

    and information available in a manner that cannot be matched by

    the lay investor.

    Tax benefits

    Income tax benefits are granted to investors in mutual funds,

    making it more tax efficient as compared to other comparable

    investment avenues.

    Disadvantages of Mutual Funds

    Professional Management- Did you notice how we qualified

    the advantage of professional management with the word

    "theoretically"? Many investors debate over whether or not the so-

    calledprofessionals are any better than you or I at picking stocks.

    Management is by no means infallible, and, even if the fund loses

    money, the manager still takes his/her cut.

    Costs - Mutual funds don't exist solely to make your life easier--

    all funds are in it for a profit. The mutual fund industry is masterful

    at burying costs under layers of jargon. These costs are so

    complicated that in this tutorial we have devoted an entire section

    to the subject.

    Dilution - It's possible to have too much diversification. Because

    funds have smallholdings in so many different companies, high

    returns from a few investments often don't make much difference

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    on the overall return. Dilution is also the result of a successful

    fund getting too big. When money pours into funds that have had

    strong success, the manager often has trouble finding a good

    investment for all the new money.

    Taxes - When making decisions about your money, fund

    managers don't consider your personal tax situation. For example,

    when a fund manager sells a security, a capital-gain tax is

    triggered, which affects how profitable the individual is from the

    sale. It might have been more advantageous for the individual to

    defer the capital gains liability.

    No tailor-made Portfolio: Investors who invest on their own can

    build teir own portfolios shares, bonds and other securities.

    Investing through funds means he delegates this decision to the

    fund mangers. High-net-worth individuals or large corporate

    investors may find this to be a constraint in achieving their

    objectives. However, most mutual funds help investors overcome

    this constraint by offering families of schemes-a large number of

    different schemes within the same fund. In each scheme there are

    various plans and options. An investor can choose from different

    investment schemes/plan/options and construct an investment

    portfolio that meets his investment objectives.

    Managing a portfolio of funds: Availability of a large number

    of options from mutual funds can actually mean too much choice

    for the investor. He may again need advice on how to select a

    fund to achieve his objectives, quite similar to the situation when

    he has to select individual shares or bonds to invest in.

    fortunately, India now has a large number of AMFI registered and

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    tested fund distributors and financial planners who are capable of

    guiding the investors.

    TYPES OF RISKS

    Consider these common types of risk and evaluate them against

    potential rewards when you select an investment.

    Managing Risk

    At times the prices or yields of all the securities in a particular

    market rise or fall due to broad outside influences. When this

    happens, the stock prices of both an outstanding, highly profitable

    company and a fledgling corporation may be affected. This change

    in price is due to "market risk".

    Inflation Risk

    Sometimes referred to as "loss of purchasing power." Whenever

    inflation sprints forward faster than the earnings on your

    investment, you run the risk that you'll actually be able to buy

    less, not more. Inflation risk also occurs when prices rise faster

    than your returns. Changing interest rates affect both equities and

    bonds in many ways. Investors are reminded that "predicting"

    which way rates will go is rarely successful. A diversified portfolio

    can help in offsetting these changes.

    Credit Risk

    In short, how stable is the company or entity to which you lend

    your money when you invest? How certain are you that it will be

    able to pay the interest you are promised, or repay your principal

    when the investment matures?

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    Effect of Loss of Key Professional

    An industries' key asset is often the personnel who run the

    business i.e. intellectual properties of the key employees of the

    respective companies. Given the ever-changing complexion of few

    industries and the high obsolescence levels, availability of

    qualified, trained and motivated personnel is very critical for the

    success of industries in few sectors. It is, therefore, necessary to

    attract key personnel and also to retain them to meet the

    changing environment and challenges the sector offers.

    Failure or inability to attract/retain such qualified key personnel

    may impact the prospects of the companies in the particular

    sector in which the fund invests.

    Exchange Risk

    A number of companies generate revenues in foreign currencies

    and may have investments or expenses also denominated in

    foreign currencies. Changes in exchange rates may, therefore,

    have a positive or negative impact on companies which in turn

    would have an effect on the investment of the fund.

    Inbvestment Risk

    The sectoral fund schemes, investments will be predominantly in

    equities of select companies in the particular sectors. Accordingly,

    the NAV of the schemes are linked to the equity performance of

    such companies and may be more volatile than a more diversified

    portfolio of equities.

    Changes In The Government policy

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    Changes in Government policy especially in regard to the tax

    benefits may impact the business prospects of the companies

    leading to an impact on the investments made by the

    CHAPTER - 3MARKET TREND

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    MARKET TREND

    MARKET TREN

    A lone UTI with just one scheme in 1964 now competes

    with as many as 400 odd products and 34 players in the

    market. In spite of the stiff competition and losing market

    share, UTI still remains a formidable force to reckon with.

    Last six years have been the most turbulent as well as

    exiting ones for the industry. New players have come in,

    while others have decided to close shop by either selling

    off or merging with others. Product innovation is now

    passed with the game shifting to performance delivery in

    fund management as well as service. Those directly

    associated with the fund management industry like

    distributors, registrars and transfer agents, and even the

    regulators have become more mature and responsible.

    The industry is also having a profound impact on financial

    markets. While UTI has always been a dominant player

    on the bourses as well as the debt markets, the new

    generations of private funds which have gained

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    substantial mass are now seen flexing their muscles.

    Fund managers, by their selection criteria for stocks have

    forced corporate governance on the industry. By

    rewarding honest and transparent management with

    higher valuations, a system of risk-reward has been

    created where the corporate sector is more transparent

    then before.

    Funds have shifted their focus to the recession free

    sectors like pharmaceuticals, FMCG and technology

    sector. Funds performances are improving.

    What is particularly noteworthy is that bulk of the

    mobilization has been by the private sector mutual funds

    rather than public sector mutual funds.

    Mutual funds are now also competing with commercial

    banks in the race for retail investors savings and

    corporate float money. The power shift towards mutual

    funds has become obvious. The coming few years will

    show that the traditional saving avenues are losing out in

    the current scenario. Many investors are realizing that

    investments in savings accounts are as good as locking

    up their deposits in a closet. The fund mobilization trend

    by mutual funds in the current year indicates that money

    is going to mutual funds in a big way.

    India is at the first stage of a revolution that has already

    peaked in the U.S. The U.S. boasts of an Asset base that

    is much higher than its bank deposits. In India, mutual

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    fund assets are not even 10% of the bank deposits, but

    this trend is beginning to change. Recent figures indicate

    that in the first quarter of the current fiscal year mutual

    fund assets went up by 115% whereas bank deposits

    rose by only 17%. (Source: Think tank, The Financial

    Express September 99) This is forcing a large number of

    banks to adopt the concept of narrow banking wherein

    the deposits are kept in Gilts and some other assets,

    which improves liquidity and reduces risk. The basic fact

    lies that banks cannot be ignored and they will not close

    down completely. Their role as intermediaries cannot be

    ignored. It is just that Mutual Funds are going to change

    the way banks do business in the future.

    Many private players are also coming in the industry with

    their own mutual fund such as Birla Sun Life, Reliance,

    HDFC Mutual Fund etc.

    Reliance now days is competing the market having a

    better market share as compared to other players in the

    industry.

    SBI Mutual fund too also plays an important role in this

    industry. Even today many people still like to invest in the

    public sector undertaking in order to avoid risk.

    HDFC Mutual Fund is also doing well with their ELSS

    schemes, such as Long Term Advantage Fund, Tax Saver

    Fund, etc.

    When markets are down HDFC Funds normally gives better

    returns as their return has always given average return at

    the time when the market where at its peak.

    Now HDFC are the first who are coming up with the Real

    Estate Fund.

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    Their NFO would come in the month of June or July 2008.

    CHAPTER 4

    MAJOR PLAYERS IN THE INDIAN MUTUAL FUND INDUSTRY

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    MAJOR PLAYERS IN THE INDIAN MUTUAL FUND INDUSTRY

    Morgan Stanley Asset Management (I) Pvt. Ltd.

    Morgan Stanley Dean Witter & Co. is a preeminent global financial

    services firm that provides a wide range of services to major

    corporations, governments, financial institutions and high-net-

    worth individuals worldwide. With approximately 50,000

    employees in 24 countries, the Firm has a significant presence in

    every financial market. Morgan Stanley Dean Witter (MSDW)

    Investment Management is the institutional asset management

    division of MSDW & Co. MSDW Investment Management was

    established in 1975 to help governments, corporations, pension

    funds and non-profit organizations meet their long-term

    investment objectives. MSDW Investment Management manages

    US$ 385 billion for institutional and individual investors.

    MSDW Investment Management manages three major offshore

    India funds, the India Magnum Fund (traded on the Dublin Stock

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    Exchange), the India Investment AG (listed on the Zurich Stock

    Exchange) and the India Investment Fund (traded on the New York

    Stock Exchange).

    The Morgan Stanley Growth Fund was launched in January 1994

    and garnered an initial corpus of Rs. 981 crores. MSGF is listed on

    the Mumbai, Delhi, Calcutta, Chennai and Ahmedabad Stock

    Exchanges and is also traded on the National Stock Exchange. In

    1997, MSGF units were placed as eligible securities with the

    National Securities Depository Limited, which made it possible for

    unit holders to hold units in electronic/dematerialized form.

    DSP Merill Lynch Investment Managers

    DSP Merrill Lynch Asset Management (India) Ltd., (a company

    registered under the Companies Act, 1956) has been set up byDSPML and MLAM, to act as the Asset Management Company

    (AMC) to the Fund. The AMC has been appointed as the

    Investment Manager to the fund, MLAM holds 40% of the paid up

    share capital of the AMC, while the balance 60% (approximately),

    is held by DSPML. The Investment Manager was approved by SEBI

    to act as the AMC for the Mutual Fund.

    Merrill Lynch Investment Managers investment philosophy is

    designed to seek consistent, long-term strategic performance

    results. Its disciplined value oriented approach to managing its

    clients portfolios has been with the primary objective of seeking

    consistent returns over a long period.

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    DSP Merrill Lynch Asset Management (India) Ltd. has been

    changed its name to DSP Merrill Lynch Investment Managers Ltd.

    w.e.f 20th July 2005-06.

    No. of schemes 8

    No. of schemes including options 13

    Equity Schemes 3

    Debt Schemes 2

    Short term debt Schemes 2

    Equity & Debt 2

    Gilt Fund 4

    Birla Sunlife Asset Management Company Ltd

    Birla Sun Life AMC Ltd. is a joint venture between Sun Life

    Assurance Company of Canada and the Aditya Birla Group, one of

    Indian leading Industrial houses.

    Sun Life Assurance Company of Canada is a leading financial

    services organization, providing a diversified range of risk

    management, wealth management and money management

    products for individuals and corporations worldwide. Sun Life

    commenced business in Canada in 1871, and is headquartered inToronto with major operations in Canada, United States, United

    Kingdom and Asia Pacific. Sun Life has consistently earned ratings

    that rank among the best in the North American financial services

    sector. It has a major presence in the growing mutual fund

    markets through MFS Investment Management in the U.S., and

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    through Spectrum United Mutual Funds in Canada. It is also active

    in the unit trust business in the U.K., and its near term plans

    include consideration of mutual fund offerings in the Philippines.

    The Aditya Birla group is a multinational group consisting of the

    best known companies in India in a range of key sectors like

    Textiles (GRASIM), Rayon (Indian Rayon), Aluminum (HINDALCO),

    Petroleum (MRPL), Finance (BGFL), Fertilizers (Indo-Gulf). Birla

    Mutual Fund offers investment Schemes which aim to cater to

    every need of the investor. Drawing on the expertise of a

    worldwide staff of over 10,000 people and a network of more than

    65,000 agents and distributors, Sun Life is committed to providing

    not just products and services, but solutions for clients financial

    and risk management needs.

    No. of schemes 10

    No. of schemes including options 20

    Equity Schemes 8

    Debt Schemes 2

    Short term debt Schemes 2

    Equity & Debt 2

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    Kothari Pioneer Asset Management Company Ltd.

    Kothari Pioneer Mutual Fund is sponsored by the Investment Trust

    of India Ltd. of the H C Kothari Group and Pioneer Investment

    Management Inc.(PIM) of The Pioneer Group Inc.,USA. KothariPioneer is one of India s first mutual fund in the private sector.

    Today, it manages Rs.2700 crores in assets for over 650,000

    investors across a range of growth, balanced, income, liquid and

    tax saving funds.

    The sponsors of the fund are Pioneer Investment Management

    (PIM), USA and the Investment Trust of India, who together bring

    more than 120 years of experience in financial services. PIM

    currently manages over $24 billion in assets worldwide on behalf

    of individual and institutional investors. Based in Boston, Pioneer

    has financial services operations in Germany, Ireland, Poland,

    Czech Republic, India and Russia. Its flagship fund, Pioneer Fund,

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    was founded in 1928 and is the fourth oldest mutual fund in the

    United States.

    No. of schemes 21

    No. of schemes including options 34

    Equity Schemes 18

    Debt Schemes 12

    Short-term debt Schemes 2

    Equity & Debt 1

    Money Market 1

    Sun F & C Asset Management (India) Pvt. Ltd.

    SUN F&C Asset Management (India) Pvt. Ltd. is an equal joint

    venture between Foreign & Colonial Emerging Markets Ltd. U.K.

    and SUN Securities (India) Pvt. Ltd. Foreign & Colonial, established

    in 1868, is one of Europe s leading asset management groups.

    F&C is a part of Hypo Bank, one of Germany s oldest and largest

    banks and has been investing in the Indian stock markets since

    1993. SSIL is an Indian subsidiary company of Sun Group. Its

    activities consist of principal investment and investmentmanagement operations in emerging markets and technologies as

    well as international commercial activities.

    SUN F&C currently manages and advises India Performance Fund

    (an offshore fund), SUN F&C Value Fund (a domestic fund) and

    F&C sponsored Indian Investment Company SICAV (INDICO).

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    SUN F&C launched its Indian operations by becoming the domestic

    advisor to FCEMs INDICO fund. It has since then launched India

    Performance Fund, an offshore fund, in 1996 and five domestic

    schemes - Value Fund (1997), Money Value Fund (1998), Balanced

    Fund (1999), Emerging Technologies Fund (2005-06), Monthly

    Income Plan (2005-06) and Resurgent India Equity Fund (2005-

    06). Over the last 5 years, the Company has built a strong track

    record of managing asset classes, equity and debt. Today, Sun

    F&C manages/advises a corpus of over Rs.1000 crore (US$230

    mn), of which over 50% is equity. This corpus is spread over 8

    schemes, 6 domestic and 2 offshore. A team of 56 people spread

    over 8 location service almost 80,000 customers.

    UNIT TRUST OF INDIA

    Every year, millions of Indians entrust their savings to Unit Trust of

    India to build up a financially secure future. This faith andconfidence of investors stem from UTI's commitment, as reflected

    in its long track record to ensure its investors, safety, liquidity and

    attractive yield on their investments.

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    Set up in 1964, by an Act of Parliament, UTI Act 1963, UTI has

    grown into one of the biggest players and carved out a special

    position in the Indian capital market.

    Today, UTI manages an aggregate portfolio of Rs. 72,698 Crore as

    on 31/12/1999 and services 45 million investor accounts under 90

    saving schemes catering to varying needs of different classes of

    investors.

    UTI has a servicing and distribution network of 53 branch offices,

    320 District Representatives and about 87,000 agents. It provides

    a complete range of services to its investors, at a low gross cost of

    less than 1.01 percent of invisible funds and does not charge any

    asset management fee.

    UTIis a symbol of trust and confidence among Indian investors. In

    the last seven years, the number of schemes managed by UTI

    increased from 35 to 92, while the number of unit holding

    accounts recorded a sevenfold increase from 65 lakhs to over 450

    lakhs.

    UTI's expanding product range cover a broad spectrum of

    investment goals and includes open end and closed-end income

    and capital accumulation funds. Among the most popular are Unit

    Scheme 1964 and Master series equity schemes such as

    Mastershare, Masterplus, Master Equity Plans, etc.

    UTI also manages schemes aimed at meeting specific needs like

    Low cost insurance cover (ULIP)

    Monthly income needs of retired persons and women.

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    Income and liquidity needs of religious and charitable

    institutions and trusts.

    Building up funds to meet cost of higher education

    and career plans for children.

    Future wealth and income needs of girl child and

    women.

    Building savings to cover medical insurance at old

    age.

    Wealth accumulation to meet income needs after

    retirement.

    Individual household investors account for 99% of UTI's investor

    accounts and about 65% of unit capital of UTI schemes. Products

    are distributed through a marketing force of about 87,000

    commission-based canvassing agents trained to explain the

    products and provide related services support to investors.

    Today, these agents are supervised by 320 Chief Representatives

    who guide the investors, organize, train and motivate the agents

    in their respective areas of operation (specified districts)

    Investors under various schemes of UTI are now serviced through

    53 UTI branches, 213 collection centers and offices of 6 Registrar

    and Transfer Agencies appointed by UTI. Besides there are 52

    franchises offices, which

    accept applications and distribute certificates to unit holders. UTI

    has set up its own associate company, UTI-Investor Services

    Limited (UTIISL), to meet the growing needs of unit holder

    servicing.

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    UTI is also currently implementing a technology upgradation

    program, involving networking of on-line computer systems at

    UTI's offices, and offices of Registrars and Transfer Agencies. This

    would enable UTI to improve service quality significantly.

    UTI publishes weekly/daily NAVs for all its listed schemes and

    offers a prospectus for every scheme. It also publishes half-yearly

    results for all schemes and releases information on portfolio as

    also largest shareholding for growth schemes and Unit Scheme

    1964. UTI adheres to disclosure requirements specified by SEBI.

    Equity Investing:

    More than fifty percent of total funds of UTI Schemes are invested

    in equity. UTI is the largest operator in the Indian equity market

    with total investments worth Rs 35,007.83 crores at book value.

    Its various funds collectively hold stocks in more than 1500 Indian

    companies and account for over 8 percent of the market

    capitalization of all listed scripts on the Bombay Stock Exchange.

    Corporate debt:

    UTI is one of the main providers of debt finance to the corporate sector.

    Investment in corporate debt instruments account for 38 percent of the

    total investible funds. Credit market operations cover a range of

    instruments including publicly issued and privately placed debentures,

    bonds and medium term notes. UTI's debt portfolio quality is represented

    by 98 percent performing assets.

    HDFC AMC (ASSET MANAGEMENT COMPANY)

    HDFC Asset Management Company Ltd (AMC) was incorporated

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    under the Companies Act, 1956, on December 10, 1999, and was

    approved to act as an Asset Management Company for the HDFC

    Mutual Fund by SEBI wide with its letter dated 30th june 2000.

    The registered office of the AMC is situated at Ramon House, 3rd

    Floor, H.T. Parekh Marg, 169, Backbay Reclamation, Churchgate,

    Mumbai 400 020

    In terms of the Investment Management Agreement, the Trustee

    has appointed the AMC to manage the mutual fund.

    As per the terms of the Investment Management Agreement, the

    AMC will conduct the operations of the Mutual Fund and manage

    assets of the schemes, including the schemes launched from time

    to time

    The single most important factor that drives HDFC Mutual Fund is

    its belief to give the investor the chance to profitably invest in the

    financial market, without constantly worrying about the market

    swings. To realize this belief, HDFC Mutual Fund has set up the

    infrastructure required to conduct all the fundamental research

    and back it up with effective analysis. Our strong emphasis on

    managing and controlling portfolio risk avoids chasing the latest

    fads and trends.

    HDFC Asset Management Company (AMC) is the first AMC in India

    to have been assigned the CRISIL Fund House Level 1 rating.

    This is its highest Fund Governance and Process Quality Rating

    which reflects the highest governance levels and fund

    management practices at HDFC AMC It is the only fund house to

    have been assigned this rating for two years in succession. Over

    the past, we have won a number of awards and accolades for our

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    performance.

    The AMC is managing 24 open-ended schemes of the Mutual

    Fund viz. HDFC Growth Fund (HGF), HDFC Balanced Fund (HBF),

    HDFC Income Fund (HIF), HDFC Liquid Fund (HLF), HDFC Long

    Term Advantage Fund (HLTAF), HDFC Children's Gift Fund (HDFC

    CGF), HDFC Gilt Fund (HGILT), HDFC Short Term Plan (HSTP),

    HDFC Index Fund, HDFC Floating Rate Income Fund (HFRIF),

    HDFC Equity Fund (HEF), HDFC Top 200 Fund (HT200), HDFC

    Capital Builder Fund (HCBF), HDFC TaxSaver (HTS), HDFC

    Prudence Fund (HPF), HDFC High Interest Fund (HHIF), HDFC

    Cash Management Fund (HCMF), HDFC MF Monthly Income Plan

    (HMIP), HDFC Core & Satellite Fund (HCSF), HDFC Multiple Yield

    Fund (HMYF), HDFC Premier Multi-Cap Fund (HPMCF), HDFC

    Multiple Yield Fund . Plan 2005 (HMYF-Plan 2005), HDFC

    Quarterly Interval Fund (HQIF) and HDFC Arbitrage Fund.

    The AMC is also managing 8 closed ended Schemes of the HDFC

    Mutual Fund viz. HDFC Long Term Equity Fund, HDFC Mid-Cap

    Opportunities Fund, HDFC Fixed Maturity Plans, HDFC Fixed

    Maturity Plans - Series II, HDFC Fixed Maturity Plans - Series III,

    HDFC Fixed Maturity Plans - Series IV, HDFC Fixed Maturity Plans

    - Series V and HDFC Fixed Maturity Plans - Series VI.

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    Banks v/s Mutual Funds

    CHARACTERISTI

    CS

    BANKS MUTUAL

    FUNDSReturns

    LowBetter

    Administrative

    exp.

    High Low

    Risk Low ModerateInvestment

    options

    Less More

    Network High penetration Low but

    improvingLiquidity At a cost BetterQuality of assets Not transparent TransparentInterest

    calculation

    Minimum balance between

    10th. & 30th. Of every

    month

    Everyday

    Guarantee Maximum Rs.1 lakhs on

    deposits

    None

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    CHAPTER- 5

    REGULATORY ASPECT OF A MUTUAL FUND

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    REGULATORY ASPECT OF A MUTUAL FUND

    Schemes of a Mutual Fund

    The asset management company shall launch no scheme

    unless the trustees approve such scheme and a copy of the

    offer document has been filed with the Board.

    Every mutual fund shall along with the offer document of

    each scheme pay filing fees.

    The offer document shall contain disclosures which are

    adequate in order to enable the investors to make informed

    investment decision including the disclosure on maximum

    investments proposed to be made by the scheme in the

    listed securities of the group companies of the sponsor

    The mutual fund and asset Management Company shall be

    liable to refund the application money to the applicants

    If the mutual fund fails to receive the minimum subscription

    amount referred to in clause (a) of sub-regulation (1)

    If the moneys received from the applicants for units are in

    excess of subscription as referred to in clause (b) of sub-

    regulation (1).

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    The asset management company shall issue to the applicant

    whose application has been accepted, unit certificates or a

    statement of accounts specifying the number of units

    allotted to the applicant as soon as possible but not later

    than six weeks from the date of closure of the initial

    subscription list and or from the date of receipt of the

    request from the unit holders in any open ended scheme.

    Rules Regarding Advertisement

    The offer document and advertisement materials shall not

    be misleading or contain any statement or opinion, which

    are incorrect or false.

    Investment Objectives and Valuation Policies:

    The price at which the units may be subscribed or sold and

    the price at which such units may at any time be

    repurchased by the mutual fund shall be made available to

    the investors.

    General Obligations

    Every asset management company for each scheme shall

    keep and maintain proper books of accounts, records and

    documents, for each scheme so as to explain its

    transactions and to disclose at any point of time the

    financial position of each scheme and in particular give a

    true and fair view of the state of affairs of the fund and

    intimate to the Board the place where such books of

    accounts, records and documents are maintained.

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    The financial year for all the schemes shall end as of March

    31 of each year.

    Every mutual fund shall have the annual statement of

    accounts audited by an auditor who is not in any way

    associated with the auditor of the asset management

    company.

    Procedure for Action In Case Of Default

    On and from the date of the suspension of the certificate or the

    approval, as the case may be, the mutual fund, trustees or

    asset management company, shall cease to carry on any

    activity as a mutual fund, trustee or asset management

    company, during the period of suspension, and shall be subject

    to the directions of the Board with regard to any records,

    documents, or securities that may be in its custody or control,

    relating to its activities as mutual fund, trustees or asset

    management company.

    Restrictions on Investments

    A mutual fund scheme shall not invest more than 15% of its

    NAV in debt instruments issued by a single issuer, which are

    rated not below investment grade by a credit rating agency

    authorized to carry out such activity under the Act. Such

    investment limit may be extended to 20% of the NAV of the

    scheme with the prior approval of the Board of Trustees and

    the Board of asset Management Company.

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    A mutual fund scheme shall not invest more than 10% of its

    NAV in an rated debt instruments issued by a single issuer

    and the total investment in such instruments shall not

    exceed 25% of the NAV of the scheme. All such investments

    shall be made with the prior approval of the Board of

    Trustees and the Board of asset Management Company.

    No mutual fund under all its schemes should own more than

    ten per cent of any company's paid up capital carrying

    voting rights.

    Such transfers are done at the prevailing market price for

    quoted instruments on spot basis.

    The securities so transferred shall be in conformity with the

    investment objective of the scheme to which such transfer

    has been made.

    A scheme may invest in another scheme under the same

    asset management company or any other mutual fund

    without charging any fees, provided that aggregate inter

    scheme investment made by all schemes under the same

    management or in schemes under the management of any

    other asset management company shall not exceed 5% of

    the net asset value of the mutual fund.

    The initial issue expenses in respect of any scheme may not

    exceed six per cent of the funds raised under that scheme.

    Every mutual fund shall buy and sell securities on the basis

    of deliveries and shall in all cases of purchases, take

    delivery of relative securities and in all cases of sale, deliver

    the securities and shall in no case put itself in a position

    whereby

    it has to make short sale or carry forward transaction or

    engage in badla finance.

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    Every mutual fund shall, get the securities purchased or

    transferred in the name of the mutual fund on account of

    the concerned scheme, wherever investments are intended

    to be of long-term nature.

    Pending deployment of funds of a scheme in securities in

    terms of investment objectives of the scheme a mutual fund

    can invest the funds of the scheme in short term deposits of

    scheduled commercial banks.

    No mutual fund scheme shall make any investment in;

    Any unlisted security of an associate or group company of

    the sponsor; or

    Any security issued by way of private placement by an

    associate or group company of the sponsor; or

    The listed securities of group companies of the sponsor

    which is in excess of 30% of the net assets [of all the

    schemes of a mutual fund.

    No mutual fund scheme shall invest more than 10 per cent

    of its NAV in the equity shares or equity related instruments

    of any company. Provided that, the limit of 10 per cent shall

    not be applicable for investments in index fund or sector or

    industry specific scheme.

    A mutual fund scheme shall not invest more than 5% of its

    NAV in the equity shares or equity related investments in

    case of open-ended scheme and 10% of its NAV in case of

    close-ended scheme.

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    INTERNET AND THE MUTUAL FUND INDUSTRY

    Here are some of the basic changes that have taken place since

    the advent of the Net.

    Lower Costs

    Distribution of funds will fall in the online trading regime by

    2005. Mutual funds could bring down their administrative costs

    to 0.75% if trading is done on- line. As per SEBI regulations,

    bond funds can charge a maximum of 2.25% and equity funds

    can charge 2.5% as administrative fees. Therefore if the

    administrative costs are low, the benefits are passed down and

    hence Mutual Funds are able to attract mire investors and

    increase their asset base.

    Better advice

    Mutual funds could provide better advice to their investors

    through the Net rather than through the traditional investment

    routes where there is an additional channel to deal with the

    Brokers. Direct dealing with the fund could help the investor

    with their financial planning. In India, brokers could get more

    Net savvy than investors and could help the investors with the

    knowledge through get from the Net.

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    New investors would prefer online

    Mutual funds can target investors who are young individuals

    and who are Net savvy, since servicing them would be easier

    on the Net. India has around 1.6 million net users who are

    prime target for these funds and this could just be the

    beginning. The Internet users are going to increase

    dramatically and mutual funds are going to be the best

    beneficiary. With smaller administrative costs more funds

    would be mobilized .A fund manager must be ready to tackle

    the volatility and will have to maintain sufficient amount of

    investments which are high liquidity and low yielding

    investments to honor redemption.

    Net based advertisements

    There will be more sites involved in ads and promotion of

    mutual funds. In the U.S. sites like AOL offer detailed research

    and financial details about the functioning of different funds

    and their performance statistics. a is witnessing a genesis in

    this area . There are many sites such as indiainfoline.com and

    indiafn.com that are doing something similar and providing

    advice to investors regarding their investments. In the U.S.

    most mutual funds concentrate only on financial funds like

    equity and debt. Some like real estate funds and commodity

    funds also take an exposure to physical assets.

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    CHAPTER 6

    ANALYSIS OF QUESTIONNAIRE

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    ANALYSIS OF QUESTIONNAIRE

    Q1)Are you familiar with mutual funds?

    1) Yes

    2) No

    No

    35%

    Yes

    65%

    Yes

    No

    Conclusion: Out of the total respondentsmost of the

    people are aware of mutual funds and only few of

    them are not aware of the funds.

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    Q2) If yes, then which type of mutual fund do you invest.

    1) Equity Fund

    2) Debt Fund

    3) Balanced Fund

    Equity Fund

    18%

    Debt Fund

    50%

    Balanced

    Fund

    32%

    Equity Fund

    Debt Fund

    Balanced Fund

    Conclusion: Out of total respondents 50% people

    invest in the debt fund as compared to 32% people

    invest in the balanced fund and very few people are

    ready to take the risk of equity fund.

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    Q3) How much do you invest in mutual fund.

    1) 50002) 5000 - 10000

    3) 10000-20000

    4) Above 20000

    10000 To

    20000

    20%

    5000 To 10000

    35%

    5000

    30%Above 20000

    15%5000

    5000 To 10000

    10000 To 20000

    Above 20000

    Conclusion: Out of the total respondents most of the

    people normally invest around 5000 to 10000 and the

    rest of them invest according to their own needs and

    desire.

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    Q4) For what purpose do you invest in mutual fund.

    1) Security of money

    2) Rate of Return

    3) Profitability

    4) Liquidity

    Profitability

    40%

    Security

    20%Liquidity

    25%

    Rate of

    Return

    15%

    Security

    Profitability

    Rate of

    Return

    Liquidity

    Conclusion: Most of the people invest in mutual fund to

    earn profit as compared to have more security and

    liquidity.

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    Q5) Do you think it is expensive investing in mutual fund

    1) Yes

    2) No

    No

    35%

    Yes

    65%

    Yes

    No

    Conclusion: Most of the people feel that investing in

    mutual fund is bit expensive as compared to the other

    investment schemes in bank deposits.

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    Q6) Does your fund gives regular return

    1) Yes

    2) No

    No

    30%

    Yes

    70%

    Yes No

    Conclusion: Most of the people feel that their fund gives

    them regular return whereas rest of them feels that their

    fund sometimes gives negative return.

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    Q7) How much do you invest in Bank Deposits.

    1)

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    Q8) What type of investment do you prefer.

    1) Mutual Fund

    2) Bank Saving Accounts

    3) Fixed Deposits Schemes

    Mutual Fund

    21%

    Fixed

    Deposits

    63%

    Bank

    Accounts

    16%

    Mutual Fund

    Bank Accounts

    Fixed Deposits

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    Conclusion: Out of the total respondent most of them

    prefer to invest in the fixed deposits scheme as

    compared to the mutual funds and very few people

    invests in the savings accounts.

    Q9) How do you invest in mutual fund.

    1) Agents2) Distribution Companies

    3) AMCs

    Agents

    25%

    AMC's

    35%

    Distribution

    companies

    40%

    Agents

    Distributioncompanies

    AMC's

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    Conclusion: Most of the people invest in mutual fund

    through distribution companies as compared to direct

    investments in asset management companies and very

    few people invest through agents.

    Q10) Of the following companies where do you prefer toinvest.

    1) SBI mutual fund

    2) Reliance mutual fund

    3) HDFC mutual fund

    4) Birla Sun Life

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    Birla SunLife

    20%

    Reliance

    mutualfund

    30%

    SBI mutual

    fund

    25%

    HDFC

    mutual

    fund25%

    SBI mutual fund

    Reliance mutual

    fund

    HDFC mutual fund

    Birla Sun Life

    Conclusion: Out of the total respondent most of them

    invest in reliance mutual fund as compared to the other

    mutual fund companies.

    Q11) If market falls, what do you do.

    1) Redeem the amount.

    2) Hold the investment.

    3) Further invest.

    4) Invest in some other kind of investment.

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    Yes

    65%

    No

    35%

    Yes

    No

    Conclusion: Most of the people now days invest

    systematically as very few people prefer to invest in

    lump sum amount.

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    CHAPTER 7

    FINDINGS OF THE STUDY

    CONCLUSION

    At the end of the project the conclusion which can be

    drawn is that the mutual fund industry is going to be one

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    of the emerging avenues for the investors in the time to

    come.

    Most of the people show less interest in the mutual

    funds.

    Most of the respondents who were aware of the funds too

    were not interested in investing their savings in the

    Mutual Funds. They were not confident of the safety and

    security of the investments in Mutual Funds.

    People normally give preference to the bank deposits

    schemes as compared to the mutual fund because of the

    risk factor associated with it.

    Most of the respondents are mainly look for the

    profitability in the mutual funds which becomes difficult

    for them because they normally invest their larger

    proportion of their amount in debt instruments as

    compared to equity which gives less return.

    Many people also do not invest in mutual fund because of

    the fact that the cost is high in mutual funds, as they

    have to pay entry and exit load attached to the fund.

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    People normally go through distribution companies while

    investing in the mutual funds and hence can avoid any

    fraud and flaws associated with the investments.

    According to the survey many people prefer invest in the

    Reliance mutual fund as compared to the other funds

    available in the market.

    The concept of SIP(systematic Investment plan) is some

    thing which caters to both the return expectation and

    security. And normally people are now likely to invest

    through SIPs.

    RECCOMENDATIONS

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    After the complete study of the mutual funds and based upon

    my experience and observations. The following suggestions are

    made which may be beneficial for increasing the effectiveness of

    the mutual funds.

    People should be given more awareness about the

    mutual fund in order to enhance the business

    Regular and detailed information should be provided

    to the investor and must be given all the details of the

    new fund which ever comes in the market.

    More emphasis should be given to the equity linkedschemes in mutual fund as compared to debt

    schemes in order to gain more profit from equities.

    The expenses of the fund should be reduced so that

    the

    investor can invest easily.

    People should invest directly through AMC in order to

    avoid expenses associated with the fund.

    They should not stick to one fund only as it may notgive better return all the time, rather they shouldinvest in different securities.

    Lastly people should invest through systematic

    investment plans instead investing in lump sum.

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    CHAPTER - 8

    LIMITATIONS

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    LIMITATION

    1. Time Constraints

    The time duration of conducting theresearch was less so a lot of factors were ignored.

    A large sample could not be taken due to

    same reason.

    2. The survey was conducted during free hours. The

    customers did not respond when they were

    contacted in peak hours.

    3. Most of the customers were ignorant and were not

    willing to respond that leads to inaccuracy in data

    collected.

    4. As the data was based on customers perception,

    it might be biased to certain extent.

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    ANNEXURE

    Q1)Are you familiar with mutual funds?

    1)Yes2) No

    Q2) If yes, then which type of mutual fund do you invest.

    1) Equity Fund

    2) Debt Fund

    3) Balanced Fund

    Q3) How much do you invest in mutual fund.

    1) 5000

    2) 5000 - 10000

    3) 10000-20000

    4) Above 20000

    Q4) For what purpose do you invest in mutual fund.

    1) Security of money

    2) Rate of Return

    3) Profitability

    4) Liquidity

    Q5) Do you think it is expensive investing in mutual fund

    1) Yes

    2) No

    Q6) Does your fund gives regular return

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    1) Yes

    2) No

    Q7) How much do you invest in Bank Deposits.

    1)

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    BIBLIOGRAPHY

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    BIBLIOGRAPHY

    The websites referred by me are:-

    1) www.amfiindia.com2) www.hdfcfund.com3) www.mutualfundindia.com4) www.google.com5) www.valueresearch.com

    http://www.amfiindia.com/http://www.hdfcfund.com/http://www.mutualfundindia.com/http://www.google.com/http://www.valueresearch.com/http://www.amfiindia.com/http://www.hdfcfund.com/http://www.mutualfundindia.com/http://www.google.com/http://www.valueresearch.com/