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Analysis of audience research(ppt版)

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Page 1: Analysis of audience research(ppt版)

Eva

*

Page 2: Analysis of audience research(ppt版)

In my audience research I create 9 questions, and now there are 20 people

wrote my survey, so I think they can represent a small group of people what

they are thinking about the music magazine.

This is my questionnaire.

Page 3: Analysis of audience research(ppt版)

* QUESTION 1

Question 1 I want to know the

age of the audience, and then

I can find

the people from different age

have different thinking of the

music magazine. From the

sheet we can see we have

different aged audience,

especially the teenagers, I

think it is quite good, because

I can get more ideas from their

different answers and the

almost people is from 16 to

20,it is very similar to my

target audience, so I think I

will try to make my magazine

more lively and use some

warm colours to attract my

target audience.

Page 4: Analysis of audience research(ppt版)

*

I created this question is because I want

to know which genre do people like best.

Unfortunately, you can see, most people

chose others, and I find they are indie rock

music,create pop and poetry songs. SO if I

see the indie rock as rock music, I can get

25% or more people like rock music, and

10% like pop music and 15% like classical

music, and just a small group of people

like rap music and folk. I decide to make a

country music magazine, but surprisingly,

nobody choose that, so I know maybe my

magazine just can attract less people to

read it. Although, I think it doesn’t matter

because more and more magazines are

rock music, so maybe some details have

been already boring, if I can show

something really interesting in my

magazine or something they don’t know

before, my magazine can also be

successful.

Page 5: Analysis of audience research(ppt版)

*This question can bring me convenient

and let me know how much would people

like to pay.From the from we can see

almost people like to pay me 2

pounds,and also somebody like to pay 3—

5pounds to buy a magazine.So finally,I

decide I the price of my magazine will be

2.5pounds.I know first people don’t want

to pay more in a new magazine,and

someone even write’I only get free

magazine’,also the genre of my magazine

is country music,it just can attract less

people and if it is very expensive as

well,nobody will buy it,for me it will be a

such big problem.

Page 6: Analysis of audience research(ppt版)

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**From their answers I think in my

magazine I will write something

really and make my writing more

creative.I will write some

interesting stories maybe about

love, the experience of the

singer or band or something

encouragement and some latest

news.Also,I find some people like

to read historical stories,so I will

also write some articles about

the history of the singer or band.

Page 7: Analysis of audience research(ppt版)

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**This question can give me

some advice about the

layout of my double page.My

plan is like the almost

people’s choice—a half

pictures and a half text.I

think this kind of layout can

make people read easy and

won’t be tired or boring

during reading.Also,

somebody wants the article

have more pictures,I think if

I can find the images(not the

main image,it is the add

image ) which relate to the

article,I will put it around

the the text.

Page 8: Analysis of audience research(ppt版)

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**I create this question

because I want to know

which part of the magazine

will people pay more

attention,then I will plan

that part careful and think

more.From the answer I

found people will find

whether this magazine genre

or article they are interested

in first,then see the design of

the magazine.So I will spend

more time on the design and

layout.Then I need to have a

creative writing to write

some popular articles or

latest news to attract people

to buy my magazine.

Page 9: Analysis of audience research(ppt版)

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**I want to find out which

element in the cover

page is the most

important.Now,I know

it is very necessary to

spend my time in how

to make my cover page

design as a professional

magazine.Also, the

cover image is very

important,I think I will

look through more

magazines’ cover image

and study how to take

it by myself.

Page 10: Analysis of audience research(ppt版)

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*

*This question I

just want to know

whether the

magazine logo is

important.I think

if I can make the

logo very special

and has my own

style,maybe

people can

remember it and

buy it.

Page 11: Analysis of audience research(ppt版)

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**This question can make me

know how long I should

publish a new

magazine.Because maybe I

just have a small group of

customers,so I won’t choose

weekly because it will bring

me(the editor) a high

pressure and maybe will sell

less.I think I will choose the

semimonthly or the

monthly.At the beginning,I

will publish it monthly,it is

very assure for a new

magazine,but if my

magazine sales good,I think I

will change it into

semimonthly.