PowerPoint Presentation

Analysis of advertising campaign BarnardosTarget audience: adults who have a baby or children. The adults would be aged 20-35 Campaign message: To show that not every child is born well looked after and healthy. If every child was born into a great life and not into poverty it would mean Barnardos would not exists; So Barnardos exists because they are children who are not looked after and they are also here to help and to help those disadvantaged.

This image shows that this baby is born into a wealthy family and is looked after. The baby has clean and healthy skin. The blanket the baby is laying on is like sheepskin. The baby is calm and is happy, it also has a good amount of baby weight and has bright blue eyes. The baby has its arms reaching up like there is someone there and is wanting to be picked up. The baby is also a new born because it is wearing a hospital tag. The baby also has a sliver spoon in its mouth to signal it is born into a wealthy life. The lighting is bright and is a glowing type of yellow. The silver spoon and sheepskin blank all have connotations of wealth. 3

The Baby in the image looks distressed and is been given harmful substances that could kill. The baby has greasy skin and is sweating. It also has bruises on it body where the parents might of hit the baby. The baby is crying and looks in pain. Baby is also a new born baby on a rough surface. The lighting is harsh and bright. The babys skin is dirty where it isnt being washed. The fists are clenching which means there is no around the baby to comfort. The bottle in the baby's mouth is also a sign a neglect and that the parent cant look after the baby.

The baby in the image is a new-born as it is wearing the hospital tag. The baby has a cockroach in its mouth which would mean the parents arent cleaning the home or the baby. The parents might hardly be around and forget about the baby. the baby has greasy, dirty, sweaty skin from not being washed. the nappy doesnt look fresh and might had been wearing it for a day or so. The background had a rough surface which the baby is laying on. The lighting is harsh and bright. The baby is crying and is distressed. There is no one around to comfort the baby as the baby isnt reaching up signalling that there is someone there.

The baby in this image has a syringe in its mouth where the parents might be using drugs. The baby's skin is still dirty and greasy from where it has being given birth. The baby looks distressed from being ignored and lonely. The background has a cold surface and a rough blanket, the baby is laying on both of the surfaces if you look close. The lighting is harsh and is bright which is causing the baby to not open its eyes. It looks like no one is around to comfort the baby. Tesco Cherokee

Colour scheme of natural earth colours which are green, brown and white. It is a long distant shot. There is a model laying down on the ground. It has followed the rule of thirds which means the model has been photographed at the golden point of the image. The brand of clothing is Cherokee which is a Tesco company. The slogan is easy for the audience to understand and read. There is no direct address. And the lighting is focused in the model.

The colour scheme is a made up of light colours such as blue, white and grey. The model is sat on a plank of wood with sharks swimming around her, she is reading a book while in a life threatening situation. The model is sat in the golden point. She is wearing clothing that isnt suitable for being near water in. Shows that women can afford good clothes at good prices. There is no direct address. And the lighting is focused on the model.

The colour scheme is made up of Blue, Green, White and black. The model is lying down while falling In mid air, while checking the time. The male model is lying in the golden point of the rule of thirds. The clothing is not suitable of sky diving. The lighting is bright and is focused on the model. There is no direct address. This shows that the clothing can be affordable for men who dont have enough money for designer clothing.

The colour scheme consist of Green, White, black and brown. The model can be seen in the golden point while checking her nails while dangling from a tree branch. Tesco F&FTarget Audience will be women aged 25 to 35 years old. Who are planning to look evening party dresses.

Campaign Message: Fashionable clothing at Affordable prices. Because at this age they may not have that much money as they may off just finished education and maybe some starting a family. This means they can look good at a reasonable price with out putting them selves in more debt. This means they can look good and feel good for a good amount of money.

Target audience is women aged 25 to 35 because they would want to wear the latest fashion trends but the might not be able to afford it. Campaign message is high in fashion and at affordable prices. The image is a direct address and centre in the middle. The colour are a simple scheme of blue tint, white, black and silver. It has a shallow depth of field focused on the model. The people in the background are wearing black which make the model stand out in the image. The lighting is also focused in the model like a spot light. The logo and the name of the dress is included on the image as well as the price which is there to show that women can look good at a good price. The slogan is included in the bottom right corner in a white colour and is short and simple.

This image has a direct address (The model is looking into the camera). It is based on a cat walk with the lighting focus on the model. The colour scheme is white, sliver, blue tint and black, which is simple and reflects the colours if the dress. Target audience who would be attracted to this is women aged 25 to 35. The model is stood in a price tag that will appear on the dress in the shop. The logo and name of the dress is included but also the price is included in the image to show how much is cost and that its not expensive. Which means women can spend less money to look classy. The representation is that she is the price tag. The slogan is in the right hand bottom corner which is white and short and simple.

Target audience is women aged 25 to 35 because they would want to wear the latest fashion trends but the might not be able to afford it. Campaign message is high in fashion and at affordable prices. The colours are a simple scheme of blue, white, black and silver. The people in the background are wearing black which make the model stand out in the image. The lighting is also focused in the model like a spot light. The logo and the name of the dress is included on the image as well as the price which is there to show that women can look good at a good price. The slogan is included in the bottom right corner in a white colour and is short and simple.