WWW.ananeWS.Com noVemBer 2010

New ANA website to launch soonThe Arizona Newspapers Associa-

tion is revamping our existing wesbite into something clean, sleek, modern and bursting with Web 2.0 goodness.

In the next few weeks, you will see a new homepage at ANAnews.com, one that features the latest news about jour-nalism and its future, along with a larger

emphasis on what ANA can do for you. Information will be easier to fi nd,

it will be more obvious how to con-nect with ANA through social media, and members will be able to register for events online. Also featured will be our online training calendar, which you will be able to add to your Outlook or

iCal with one click. And don’t forget to check out our new videos.

Look for the new site before the end of the year. We look forward to hearing your feedback on what you see now, and what you hope to see in the future. Send all comments to Perri Collins at p.collins@ananews.com.

sAvE ThE DATE: January 13 is the 2011 ANA Day at the capitol

Kevin slimp to train newspaper people in Phoenix for 2 days only!

ANA and the Arizona Capitol Times are hosting a casual luncheon (catered by Alexi’s) for members of legislature on January 13, 2010 at the Arizona

Capitol Times offi ces in Phoenix. Edi-tors and publishers are urged to join us. Meet your local representatives and let your voice be heard. Invitations will be

mailed next month, but post it to your calendar now. You don’t want to miss this opportunity!

Newspaper technology trainer Kevin Slimp is coming to Phoenix for two days only in January to teach you everything you wanted to know about Adobe InDesign, InCopy and Photoshop.

On Wednesday, January 12, Slimp will be teaching Adobe InDesign with a short session on InCopy.

On Thursday, January 13, Slimp will focus on Photoshop tips and tricks for beginners and intermediate users.

The sessions will be held at the Walter Cronkite School of Journalism and Mass Communication in Phoenix.

The cost is $49 for each class or $89 to take both classes. Call perri Collins at 602.261.7655 ext. 110 to register for the essential training opportunity.

Open meeting law updateThe Arizona Attorney General recently published a revised ver-

sion of the Arizona Agency Handbook Open Meeting Law Chapter. It can be found at at www.azag.gov on the resources page.

Conspicuously posting this link satisfi es the new require-ments set forth under A.R.S. § 38-431.01 (G). For those of you unfamiliar with the Arizona Agency Handbook, it is a publication intended to provide guidance to State offi cers and employees and to the lawyers who represent the State or appear before its boards and agencies. The Handbook does not itself create legal rights or obligations; instead it is a reference source that discusses laws otherwise created by statutes, regulations, and the state or federal constitutions. Chapter 7 (open meetings) and Chapter 6 (public records) apply to all public offi cers and public bodies in Arizona.

Page 2 | November 2010 ■ ANAgrams

I would like to start by thanking Teri Hayt for all her work as ANA president this last year and for the last 5 years of service on the ANA Board of Directors. It has been a pleasure to work with Teri. I do not have to tell you that this year has been an especially challenging year for our industry and ANA has not been im-mune to the challenges that you all face in your newspapers. ANA was forced to cut back on staff last year and let go several longtime employees. It continues to be a challenge to do the same amount of work with 40% less staff.

The annual meeting is the only time of year where I have the opportunity to publicly thank the ANA staff. I hope you all recognize the wonderful group of people who keep the Association moving forward every day!

Sharon Schwartz Network Ad Manager Perri Collins Communications Manager Cindy Meaux Ad Placement Manager Don Ullmann Network Ad Sales Rep. Liisa Straub Accounting Assistant They are a very dedicated and hard

working group and I am thankful to work with them every day!

The ANA Board of Directors has historically tried to conduct a retreat every two years to reassess the associa-tion’s goals and direction for the future. We last met in August and I would like to give a short recap of what our com-mittees would like to see the Association accomplish in the next few years.

Our Marketing Committee was led this last year by Rick Schneider, pub-lisher of the Eastern Arizona Courier and supported by ANA staffers Sharon Schwartz and Cindy Meaux. In 2011, this committee will be chaired by Don Rowley, publisher of the Arizona Daily Sun.

This committee works to find ways to bring new revenue sources to our members. Sharon and Cindy have

ANNUAL REPORT fROm ThE ExEcUTivE DiREcTOR PAULA cAsEy

worked hard to gather information so cli-ents can place ads in the online market-ing program to promote and sell ads to your websites. While we have had only a few placements to date, we have the data ready when a client requests it.

Other marketing programs include the Classified Ad Network, the recently created Quarter Page Network and zoned programs for our AzCAN and 2by2 net-work programs. In 2011, we will contin-ue to look for any new opportunities to send additional revenue to our members.

Our Heritage and Awards commit-tee was led by Don Rowley, publisher of the Arizona Daily Sun and ANA staffer Perri Collins. In 2011, our new chair will be Tom Arviso, publisher of the Navajo Times. This committee instituted several rather large changes last year. As you all know, we went to the online entry system for both our advertising and editorial contests. This was a huge change for both staff and our newspa-pers. I think that the few complaints we heard about this change will be taken care of as newspapers change how they save potential entries on their computer systems. Saving potential entries as .PDF documents throughout the year will greatly reduce the time needed for the entry process later on. Also in 2009 and 2010, we partnered with the APME for the BNC contest and our FOI awards. We combined both contests, reducing the time and expense for our newspapers to enter.

The Education committee, led by Nicole Carroll of The Arizona Repub-lic, has come up with a great program for you. While we have yet to complete training plans for 2011, we envision more opportunities for our membership in the use of webinars. There are many

Paula Caseyp.casey@ananews.com602.261.7655 ext. 102

organizations across the country (SNA, SNPA, Borrelle Associates, API, Inland and others) who allow members of our association to participate in their webi-nars at member pricing. We will continue to keep the list of education opportuni-ties through these webinars available on the ANA website. ANA will also be scheduling individual training opportu-nities as members voice their specific needs. Specifically, we will be bringing Kevin Slimp back on January 12-13 to do two days of InDesign and Photoshop training. In 2010, we began offering 101 classes for journalists, including Web Advertising 101 and Social Media 101. We hope to follow up in 2011 with work-shops on mobile apps, SEO and more.

The Legislative committee or Public Policy Committee is led by our Chair, Ginger Lamb, vice president and pub-lisher of the Arizona Capitol Times and staffed by myself. During the 2010 ses-sion, the Public Policy Committee spent most of its time and energy working on public notice legislation. In 2011 this committee will be co-chaired by Ginger Lamb and Greg Tock, publisher of the White Mountain Independent.

Our lobbyist, John Moody did a fabulous job for us this last legislative session. John was instrumental in the passage of HB 2302 which created the Public Notice Study Committee to look at Public Notice issues more closely and is tasked to report back to the Legislative Leadership by Nov. 2012. In 2010 we also created the ANA Public Notice Task Force to look at strategies to specifically engage our membership and continue to fight the threats to public notice. In August 2010, ANA hosted the first meet-ing of the PN Stakeholders to discuss the direction of our continuing efforts. Additional meetings will be scheduled as the Study Committee starts to meet.

Our PublicNoticeAds.com website currently has 17 states using the website with the recent addition of Nevada Press to upload their Public Notices. I would encourage our Arizona newspapers to

Continued on page 3

November 2010 ■ ANAgrams | Page 3

stay vigilant in making sure your uploads are done on a regular basis. The monthly e-mail which is sent out directly from the system alerts Publishers of the actual number of notices uploaded by their staff. This gives you all the opportunity to ask if this matches the number you had in print. ANA also has several but-tons and banners ads that you can use on your website to draw traffic back to the PublicNoticeads.com website. Check it out at: http://www.ananews.com/pubnot/pubads.html

Now we come to our finances. Our Finance Committee which is made up of our Executive Committee, led by Teri Hayt, has continued to watch the financ-es of the Association and Ad Services

very closely. It was through the foresight of the Finance committee in previous years that ANA was required to build up a reserve account when times were good, for economic environments such as the one we’ve experiences over the last two years.

The current financials for the As-sociation shows ANA with a net profit of over $30,000 year to date (through Sept. 10). This is actually 41% over our projected budget for this time of year. We were projected to finish the year with a net profit $20,000.

In Ad Services, we are also ahead of budget. Advertising revenues are over budget YTD by 5%. Network programs were budgeted to meet the numbers from last year and we are achieving or beat-

continued: Notes from the executive directoring those numbers in all but the SCAN program. We have also been watching expenses very closely. For example, ANA staff continues to work a 36-hour week.

As in previous years, I am sure I speak for our new president, Ginger Lamb, and the entire board in asking you to consider becoming more active in ANA. I have given you a brief explana-tion of what our committees are doing and we are always looking for new participation. Please keep this in mind in the coming months. I would be happy to answer any questions you might have regarding time commitments for each committee.

Respectfully submittedby Paula Casey

Continued from page 2

Newspaper 2by2 AzCAN Zone Total

Copper Basin News $13,230.00 $21,004.50 $600.00 $34,834.50Casa Grande Dispatch $6,860.00 $4,207.50 $11,067.50Glendale Star $5,390.00 $5,390.00Wickenburg Sun $735.00 $2,145.00 $2,880.00White Mountain Independent $980.00 $1,342.00 $2,322.00Green Valley News and Sun $1,225.00 $165.00 $1,390.00Independent Newspapers $990.00 $990.00Lake Powell Chronicle $490.00 $165.00 $655.00East Valley Tribune $490.00 $490.00West Valley View $440.00 $440.00Sonoran News $245.00 $245.00Daily Courier $181.50 $181.50Mohave Valley Daily News $165.00 $165.00Fountain Hills Times $165.00 $165.00Kingman Daily Miner $165.00 $165.00Today's News Herald $165.00 $165.00

$29,645.00 $31,300.50 $600.00 $61,545.50

2010 Network Ad Leaderboard

Are you looking for a new stream of revenue?

Are you looking for new products for your sales department to offer adver-tisers? Maybe what you’re looking for is right under your nose!

It’s easy to increase your bottom line with ANA network ad programs. For example, selling just ONE 25-word clas-sified each week can bring your newspa-per $8,520 per year. What can your paper do with an extra $8,520 a year? The more ads you sell, the more money you can make!

Add ANA ad network programs to the products your sales department already offers and watch your revenue stream increase.

The leaderboard on the right displays the amount of cash newspapers earned through ANA network ad programs. Their share of sales altogether was over $60,000!

sHaRON sCHWaRTZs.schwartz@ananews.com602.261.7655 ext. 108

No other advertising vehicle has the reach of newspapers.

Interested in making more money? Join ANA’s network programs today. Contact Network Ad Manager Sharon Schwartz at (602) 261-7655 ext. 108

or s.schwartz@ananews.com for more details.

Page 4 | November 2010 ■ ANAgrams

There is no New media: it’s all new consumption Om malikSo, now television broadcasters are

blocking Google TV from getting access to the content they’re putting online. They want to make sure they don’t lose their advertising dollars. News flash: The cat is out of the bag. All informa-tion (including your precious television shows) are nothing more than bits on one network to rule them all — the Internet.

The knee-jerk response from the tele-vision industry and media to services like Google, Apple, Amazon and Netflix is a typical reaction from institutions of the past century, and a result of limited and short-term thinking. Unfortunately, the broadcast industry aren’t the only ones.

Every so often, you hear executives bemoaning the demise of the newspaper business, the declining fortunes of radio networks and the crumbling of the televi-sion industry. There’s talk of the music industry being at the point of no return, and one could probably add Madison Avenue to this gloomy outlook.

When I look at these industries and the failure — or impending failure — of these institutions, I see a fundamental mistake on their part to understand their own core businesses. They fail to see the world in a larger context, and instead, choose to focus on maintaining the status quo. If they took their cue from Apple (everywhere computing) or Amazon (any content anywhere), they could have found answers to their problems.

The trouble with print media (news-papers in particular) is it has never forced itself to look into the future, even though its employees were amongst the chroni-clers of the future. Newspaper execu-tives never really focused on the reality

that as the Internet became pervasive, the idea of a daily newspaper was going to become the subset of an information business –- part of an amorphous goo we call MEDIA. From Facebook to Google to Twitter to blogs, we are all part of a bigger “information” business.

Because these new media are attuned to the needs of a new kind of informa-tion consumer, it’s hardly a surprise that media’s single largest source of revenues — advertising dollars — are getting sliced and diced in pursuit of this elusive, always transforming, info-savvy media consumer. Unfortunately, the media is used to selling page views, impressions and massive audiences: metrics as ar-chaic as drinking on the job and smoking in a doctor’s office.

The same reasoning also applies to the music industry. If you stop looking at the music businesses from a myopic standpoint — a malaise so common in a world full of mediocrity — you see that CDs and albums are a subset of a bigger business. Let’s call that bigger business the music experience. Spotify, Pandora Music, LiveNation, Last.fm, MOG — they are all part of the bigger music experience that combines everything from buying music on iTunes, to tickets at LiveNation to sharing playlists with friends to getting recommendations from

others whose taste we trust.The television industry, which is cur-

rently having its own Waterloo moment, is in trouble, because it never looked into the future and thought of itself as being part of the bigger business that is video. By thinking holistically about video (and not just TV), the content creators can (and some are) profiting from that shift to a single mode of distribution: ESPN and MLB, for example. But most aren’t. The clumsy blockade of Google TV by broadcasters shows that you can’t make an elephant dance!

For the media industry (which is video, music and print), there has been one more, and perhaps the farthest-reach-ing, failure: the inability of the folks to grok that today’s audience is not tomor-row’s audience. It goes without saying there’s a whole generation of folk that has either grown up, or are growing up, on the Internet. Their consumption and online behavior is going to be predicated on a distribution medium whose basic premise is abundance. They will find, curate and consume on their own terms, on their own choice of screens and on their own time.

Generation D, where D is for disrup-tion, is adapted to route around the old models: old models controlled by old men. My friend Pip Coburn believes that “routing around these old models” offers new opportunities. There’s a reason why IAC is, and will always remain, a reflec-tion in a dirty pond –- a collection of properties that is unable to understand the new Internet people. If they don’t, some-one else will, and they will become the next Ev Williams or Mark Zuckerberg.

OM MalIKgigaom.comtwitter: @om

ANA convention wrapupThe Arizona Newspapers Associa-

tion, in partnership with the Arizona As-sociated Press Managing Editors, held their annual awards reception on Oct. 16, 2010, at the Walter Cronkite School of Journalism and Mass Communication in Phoenix.

This year, 53 newspapers and

22 high schools entered in the Better Newspapers Contest for a total of 1,324 entries. The Better Newspapers Contest consists of nine categories that measure the overall quality of the newspapers and 18 categories that honor individuals who contribute to journalism excellence. A special thank you to the Nevada Press

Association for judging the entries.The Arizona Republic (dailies) and

Payson Roundup (non-dailies) took the coveted award for Arizona Newspaper of the Year in their respective circulation divisions.

A great time was had be all, as the photos on the next page attest.

November 2010 ■ ANAgrams | Page 5November 2010 ■ ANAgrams | Page 5

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Photos from the 2010 Better Newspapers contest awards reception

Page 6 | November 2010 ■ ANAgrams

With the goal of serving its community in a more thor-ough and timely fashion, the Maricopa Monitor is set to expand its local coverage and begin printing twice a week.

The Maricopa Monitor, currently produced weekly with newspapers arriving to subscribers and available throughout the city every Friday, will become a twice-weekly publication when it introduces its first Tuesday edition on Sept. 21.

“We think we have new markets we can attract to help grow our brand and deliver even more value to our custom-ers,” said Brett Fera, managing editor of the Maricopa Moni-tor.

Fera said the plan is to grandfather in current subscrib-ers – those with subscriptions extending beyond September will begin to receive two editions at no extra charge – while offering incentives over the next few weeks for existing and new readers.

Those who renew or extend their subscriptions, or new readers subscribing for delivery to their home or office, prior to Sept. 15 will be able to do so at the current “one-issue-per-week” rate of $25.

“Although Casa Grande Valley Newspapers has covered that area since 1963, we’ve been in Maricopa with the Moni-tor for seven years,” said publisher Kara Cooper. “With its growth, we felt Maricopa is ready for an even more timely news source.”

Fera said although the growth in Maricopa has slowed, the company still thinks there is an opportunity to offer more of a “truly great” product.

“We’re proud of (our) ability to expand, even considering the current economy,” he added.

This year alone, the Maricopa Monitor has more than doubled its staff, including adding multiple personnel over the past month.

From a business standpoint, Fera said the simple plan is to increase the Monitor’s value in the community, growing the publication’s subscriber and advertiser base in the process.

The newspaper will continue to have its core sections – including news, sports, and education – but will add “more slice of life” features as well as additional entertainment and

business coverage.Fera said that the ever-changing way people get their news

– including via the internet – wasn’t a deterrent in the decision to expand. The ability to be more timely in print, he said, and simultaneously expand the Monitor’s presence online at its website, trivalleycentral.com, played a big part.

“Having our staff in the mindset of producing (a paper) more often will also allow us to more cohesively prepare our content online,” he said. “The goal is a cooperative alignment between our print newspaper, our daily website, social media outlets like Twitter and Facebook, and the news and events that happen in the city.”

Cooper said that a major ambition of Casa Grande Valley Newspapers Inc., and its flagship daily newspaper, the Casa Grande Dispatch, has been to be the ultimate news and infor-mation source throughout Pinal County.

Maricopa residents, she said, can now get daily coverage of regional, state and national issues online at trivalleycentral.com and in print through the daily Casa Grande Dispatch, which also circulates in Maricopa. That, coupled with the Monitor becoming twice-weekly, and Maricopa readers won’t need to turn anywhere else for news, she added.

CGVNI produces multiple publications in Pinal County including the daily Dispatch, quarterly Pinal Ways magazine, and community newspapers in Maricopa, Coolidge, Florence, Eloy and Arizona City. The firm also runs a successful com-mercial printing business as well, along with other publica-tions in the northern part of the state.

maricopa monitor to publish twice weekly Kathleen stinson

fair housing council offers refresher for sales staffsSouthwest Fair Housing Council is pleased to offer no cost, orientation and refresher sessions regarding the application of fair housing law to advertising for classified advertising staff of newspapers – large or small – serving communities throughout greater Arizona. Call Sandy Fagan at (520) 798-1568 or (888) 624-4611 or email to swfhc@dakotacom.net for more info and/or to arrange a free, fair housing refresher for your classified ad staff.

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Kevin Slimp

Institute ofNewspaper Technologykevin@kevinslimp.com

It’s been an interesting month for me. I’ve spoken at several newspaper confer-ences, including a national conference for free papers, another national conference for paid weekly newspapers and a third conference for daily newspapers. At all three, I was approached by publishers ask-ing, “What is the future of our industry?”

That seems to be the question of the day. Lisa Miller, general manager of New Century Press in Rock Rapids, Iowa, made an interesting comment. During the Institute of Newspaper Technology last week. She noted that it seemed like every conference she had attended this year, other than the Institute, had focused solely on issues related to online journal-ism. Lisa added that she keeps hearing that print newspapers will be but gone within the next ten years.

Like many newspaper publishers and man-agers that I meet, Lisa was concerned about what this meant to her paper. She mentioned her concern that newsprint would no longer be available, thus making it impossible to produce a community newspaper.

Let me share something I said to a confer-ence of daily newspapers in Portland, Oregon a few weeks ago. After discussing issues related to online journalism for over an hour with the pub-lishers and ad managers gathered in the room, I asked if I should call it a day and leave it at that or tell the group what I really thought about the current state of daily newspapers. Voices from the audiences called out, “Tell us!”

On the screen behind me appeared the let-ters “Y2k.” I asked the group how many of them remembered the Y2k scare of the late 90s. Every hand in the room went up.

“Do you remember,” I asked, “how every-body stored bottled water, food and blankets in their basements because they were sure the end of the world was around the corner?”

The audience nodded in unison.“I didn’t buy water,” I told them. “And do

you know why?”I waited for an answer, but the room was si-

lent as everyone anticipated my answer.“Because I knew it wasn’t real. It was some-

thing that people believed because we told them it was going to happen. Everyone kept reading in their newspapers and hearing on TV that the end was near. And they believed it.”

Heads moved in agreement. Like in a southern church service, I heard a voice say, “That’s right.”

“Well for the last three years,” I continued, “you’ve been telling your readers that newspa-pers were dying. That the end was near. And guess what. It took a while, but they finally believed you. And guess what. Your advertisers believed you, too.”

For the next few minutes, I shared what I thought about the importance of improving our print products. Now is the time to put more resources into making our newspapers more attractive to our readers. It’s time to invest in staff, equipment and training to create a prod-uct that’s more attractive to our communities.

Our print product is still vital to our com-munities. I was recently featured in a series of columns and stories in the Knoxville News Sen-tinel concerning summer travel mishaps with Delta Airlines. For weeks, people would stop me on the street, in restaurants or wherever to tell me they had read about me in the newspa-per. I’d take the time to ask, “Did you see it online or in the print edition?”

To the person, the answer was the same, “I read it in the newspaper. I didn’t

Slimp takes publishers to task“Like Y2k, we can convince ourselves that the end is near. And we can create a

self fulfilling prophecy that will make that a reality sooner than later.”

read it online.”Like Y2k, we can convince ourselves

that the end is near. And we can create a self fulfilling prophecy that will make that a reality sooner than later.

Matt Yeager, a friend and publisher in West Virginia, told me last week that he didn’t understand why everyone thought print newspapers were dying. At his pa-per, ad revenues are at an all time high. Circulation hasn’t dwindled. People are reading the newspaper.

I asked him if he had told his readers that newspapers were dying.

“No,” was his response. “They’re not dying. Why would I tell them that?”

My thoughts exactly, Matt. I ended my keynote to the group in

Portland by reminding them to create an online product that engaged the reader and advertiser, but to remember that it’s the print product that pays the bills. It’s the print product that most of our read-ers turn to for their community news.

The dean of a major school of jour-nalism told me two years ago that he

felt all print newspapers would be gone within two years. He was a little surprised when I told him that might be the dumbest thing I’d ever heard.

“Why would you say that?” he asked.“Because if all the print newspapers die,” I

said, “I’m starting one. I’ll make a fortune.”Enough said.

Have Kevin visit your staff for on-site training or catch him at an upcoming event:

Lafayette, Louisiana (Oct 22-23)

Los Angeles, California (Nov 1-2)

Louisville, Kentucky (Nov 9)

Toronto, Ontario (Nov 18)

Ottawa, Ontario (Nov 19)

Arizona Tour (Jan 13-14)

Louisville, KY (Nov 18)

San Marcos, TX (Nov 19)

Invite Kevin to your newspaper or

training event!

Kevin gives personal attention to a Louisiana editor during the October session of the Institute of Newspaper Technology.

WELcOmEANA Board of Directors

2010-2011

Bill ToopsPublisher

Glendale Star/Peoria Timeswtoops@star-times.com

(623) 847-4602

Teri HaytManaging EditorArizona Daily Starthayt@azstarnet.com

(520) 573-4220

Ginger LambVP & Publisher

Arizona Capitol Timesginger.lamb@azcapitoltimes.com

(602) 258-7026

Don RowleyPublisher

Arizona Daily Sundrowley@azdailysun.com

(928) 774-4545

Rick SchneiderPublisher

Eastern Arizona Courierschneider@eacourier.com

(928) 428-2560

Tom Arviso, Jr.Publisher

Navajo Timestarviso@navajotimes.com

(928) 871-1130

John NaughtonPublisher

Payson Roundupjnaughton@payson.com

(928) 474-5251

Nicole CarrollExecutive Editor

The Arizona Republicnicole.carroll@arizonarepublic.com

(602) 444-8797

Greg TockPublisher

White Mountain Independentgtock@wmicentral.com

(928) 537-5721

Pam MillerPublisher

Verde Independent/The Buglepmiller@verdevalleynews.com

(928) 634-2241

Joni BrooksPublisherThe Sun

jbrooks@yumasun.com(928) 539-6840

November 2010 ■ ANAgrams | Page 9

ANA JobBank

www.ananews.com/jobbankSearch job listings and resources on our Web site:

Have a job opening? Place your ad with us for free!Email p.collins@ananews.com.

MULTIMEDIA ADVERTISING COORDINATOR. Would you like to be a part of Arizona’s Premier source for News and Information?

The Arizona Republic, is cur-rently seeking motivated individu-als to join our Advertising Services Team as an Advertising Coordinator in our Deer Valley office.

The Advertising Coordina-tor will process advertising orders and serve as a primary support for Republic Media Account Executives and Account Managers in their sales efforts. This person will be respon-sible for prioritizing and managing work flow to meet team goals and objectives.

The Arizona Republic provides competitive salaries and benefits including, 401(k) plans, health in-surance and paid vacation time.

Candidates with the above qualifications should submit their re-sume online to: www.azcentral.com.

Near the bottom of the homep-age, click on “Jobs at The Republic”

The Arizona Republic is an equal opportunity employer and a drug-free workplace.

COPy EDITOR. Prescott News-papers, Inc., is looking for an experienced copy editor. The right candidate will have a degree in jour-nalism or commensurate experience, an eye for detail, excellent grammar and proofreading skills. Knowledge of Associated Press style and current software programs. Must possess page design skills along with strong verbal and excellent customer service skills. This is a full-time po-sition with excellent benefits. Send resume to:

Personnel ManagerPrescott Newspapers, Inc.P.O. Box 312Prescott, AZ 86302FAX: (928) 777-8625pnihr@prescottaz.com

Denver Regional Census Center – 720-475-3626 – 6950 W. Jefferson Avenue, Suite 250 - Denver, CO 80235

INFOGRAMAn information service of the

Denver Regional Census Center

American Community Survey (ACS) 5-Year Data Release… Preparation Starts Now!

Print, broadcast and online journalists are preparing now for the mid-December release of American Community Survey’s first ever data products release for all areas in the United States.This is the first real snapshot since the 2000 Census of what has happened in your community. It features demographics down to the neighborhood and census tract level.

DATA ON DEADLINE

Fresh, local news stories on a wide range of topics available whenever you want them from ACS.

>Changing racial and ethnic composition of cities, counties and neighborhoods.

>Areas with the highest concentration of vacant housing.

>Commuting, migration, intermarriage, educational attainment, poverty, family type and home ownership.

>Poorest and richest neighborhoods.

>Most highly educated neighborhoods.

>Neighborhoods with highest percentage of grandparents raising the grandchildren.

The Impact Is Local –What To Do Now

Getting Started - Sign up now online at: www.dataondeadline.com to ensure that you receive important data releases and webinar press briefing access information. The U.S. Census Bureau will conduct media webinar conferences prior to the data release.

Learning More - Take time now to visit the ACS website at: http://www.census.gov/acs/www/

You will learn how to access ACS data, identify data products, tables, and geographies. You will receive guidance on when to use 1-3 and 5 year estimates, and learn guidelines for comparing ACS data.

American Community Survey’s On-Line E-Tutorial - isavailable at:http://www.census.gov/acs/www/guidance_for_data_users/e_tutorial/

Downloadable PDF Compass Handbook - A Compass for Understanding and Using American Community Survey Data - What the Media Needs to Know, is available at: http://www.census.gov/acs/www/guidance_for_data_users/handbooks

American Community Survey News Media Toolkit – is online at: http://www.census.gov/newsroom/releases/

American Community Survey Data Release Is Scheduled for December, 2010

Metropolitan Policy Program at the Brookings Institute reports…Over the last decade, America has passed a number of major demographic milestones. The Brookings Institute report shows how these “new realities” are redefining who we are, where and with whom we live, and how we provide for our own welfare, as well as that of our families and communities. “These underlying realities are too large to ignore”

November 2010 ■ ANAgrams | Page 11

Generating New Revenue from New Advertising CategoriesThursday, November 182:00-3:00 p.m. EDT | 1:00-2:00 p.m. CDTRegistration deadline: Monday, November 15(Registrations submitted after this date are subject to a $10 late fee.)

Registration fee: $35Group discounts are available. Visit our website for more information.

REGISTER TODAY AT WWW.ONLINEMEDIACAMPUS.COM

The presenter...In this webinar...

Mike Blinder will reveal several recently deployed,

highly successful multimedia sales programs (from

various-sized markets) that generated signifi cant new

revenue for client newspapers, from new advertiser

categories. Attendees will take away detailed

information on how these programs were developed,

along with exact methods of pricing and packaging,

target advertiser categories. The actual sales materials

used “in the fi eld” to close new business will be

available for download.

More than 250 media

companies world-wide

are clients of Mike

Blinder’s company,

Blinder Group Media

Sales. The Florida-

based fi rm assists in

maximizing sales for its

clients through effective sales training

and revenue generation programs.

A few of their clients include Hearst,

The New York Times Regional Media

Group, Media General, and Hindu

Times. Blinder started fresh out of

college as a disc jockey growing as

an industry respected program direc-

tor for various radio stations across

the U.S. In the early 90s he began

work for media companies managing

online sales initiatives. It was his great

success in creating multimedia sales

strategies that created a demand for

his services to consult others world-

wide on their offerings.

Presented in partnership with:

Online Media Campus is brought to you by Southern Newspaper Publishers Association and Iowa Newspaper Foundation

Arizona Newspapers Association