AN ORGANISATIONAL STUDY OF HONDA MOTORS AND SCOOTERS INDIA

BY NILESH ONKAR GIRI

REG NO.12KSCMA028

INTERNAL GUIDE: ROHINI SAJJAN.EXTERNAL GUIDE: NILESH PATRE.

INDUSTRY PROFILE AND OBJECTIVES OF STUDYINTRODUCTION -• Motorbike industry has got the history of about more than a century.

The first successful attempt made to make a motorbike was in 1869 by Sylvester Roper and the first motorcycle production done by Hildbrand and Walfmuller in 1894.

• Today the motorbike industry has grown into a major industry with several brands and with several segments of market.

OBJECTIVES OF STUDY

To study the three joys of quality products and structure of the company

To study the strength, weakness, opportunity’s and the threat’s from external environment.

COMPANY PROFILE HMSI is the second largest two wheeler company manufacturing motorcycles

and scooters in India. it was formed in 1999 and has three plants in India with 2000 outlets. The parent company is Honda motor company ltd Japan. Initial investment was 215 crores , grown up to 800 crores. Production capacity increased from 1.6 million to 3.9 million units Growth in volume by 39%.

VisionDeveloping a philosophy built on the experience of a practical engineer, Soichiro Honda created a corporate culture that would go on working towards his objective - nothing less than becoming and remaining the world's best motor manufacturer - long after his own active day.

MissionMaintaining a global viewpoint, Honda is dedicated to supply products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's mission is to -•Proceed always with ambition and youthfulness.•Respect sound theory, develop fresh ideas, and make the most effective use of time.•Enjoy work and encourage open communication.•Be ever mindful of the value of research and endeavor.

SALES AND MARKETING ACCOUNTS

SERVICE STORE

DEPARTMENTS

SWOT ANALYSIS

Strengths• Ability to understand customer‘s needs and wants

• Recognized and established brand name• Effective service facility.

• Effective R and D• Continuous production line

• Ability to beat the competitors• Ability to investment

Weakness• Bajaj and hero are bigger competitors in case price is concerned

• Models are made supposing only city area and not rural area• Lack of trained people

• Expansion of market in rural area• 100cc segment bikes production

• In overtaking small countries over local competitors• Launching of international products in India.• Can be India’s top seller in upcoming years.

• Export of units to nearby nations.

Opportunities

Threats 

• Hero already capture all rural and city market.

• Bajaj provides less priced bikes.• High price of bikes.

• Service centre availability.

FINDINGS  The policies and procedure followed by Honda are the best as

compared to others. Honda has got effective response in Indian market than other

competitors. Competitors like Hero and Bajaj are very aggressive. The strategies and plans of Honda are based on the needs of the

Indian market. Honda has spread over the business throughout India bye starting

plants at Haryana, Rajasthan and Karnataka. The target of HMSI is to become the 1st most large seller of bikes in

India.

CONCLUSION

HMSI as India's second most large vehicle selling company, have

understood the needs and demands of Indian two wheeler market and

moving to achieve the first place .

HMSI adds continuous innovations to the product so that the

customers will be brand loyal.

HMSI has maintained a brand name .

SUGGESTIONS

HMSI should target the rural market.

HMSI should start exporting of vehicles in other nations.

Apart from capacity addition and new model launches,

network expansion would be a key growth driver.

As a second large seller of vehicles in India HMSI should

go aggressive marketing.

HMSI should improve the service.