Fall 2011

An introduction to our business…

We deliver value to our customers by featuring high-quality branded apparel and home products at every-day low prices

While we are known for Coats and dominate in that category, we also have substantial businesses in Ladies, Men’s, and Kids apparel, Baby products, Home Décor, and a variety of other categories

We operate more than 460 stores across 46 states and Puerto Rico under the Burlington, Burlington Coat Factory, Baby Depot, Cohoes, and MJM nameplates

A typical Burlington Coat Factory store is 80,000 square feet . . . more than twice the size of most off-price competitors

That allows us to have assortments which are much broader and richer than any of our competitors: more categories, more brands, and more products. That translates into more great deals for our customers

And, virtually all of our stores are profitable! We focus our operating model and our customer communications to unlock the potential for each and every location

With almost $4 billion in sales, we are number 83 and rising on the NRFs 2011 list of top 100 retailers

Burlington Coat Factory is one of the leading off-price apparel and home product retailers in the United States

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1987 marked the introduction of Linens and other Home categories

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500Number of stores over time

Our history

In 1974 we added children’s apparel

In 2006 we became privately owned by

We continue to thrive and grow today, and we are gearing up to accelerate from here!

In 1997 we began operating our own shoe department

2000 saw the launches of our national baby

registry and our dot.com online

business

Our first store was opened in 1972 by Monroe Milstein, whose family had a long history selling coats at wholesale dating back to 1924

In 1983 we went public with 31 stores, and by the end of the

following fiscal year had more than doubled to 68 stores

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In 1993 we hit sales of $1 Billion for the first time

We started with Coats, but quickly added Men’s and Ladies fashions

And in 1982 we expanded to baby products and

accessories

Our customer loves to shop, and loves knowing she can find great every-day deals in our stores

Our customers love to shop, and they spend close to $5,000 a year across all retailers in the categories we compete in Our best customers shop our stores every month and spend more than $500 a year with us. They find great values across all of our categories, and purchase more than 40 items from us every year The average Burlington customer shops our stores 3 times during the year for many powerful reasons:

She is on a mission for a specific item, such as coats or baby products, and knows we offer great assortments and value

She is an active shopper who enjoys treasure hunting for great branded deals, especially in ladies apparel

She is a mom meeting her household’s needs and finding great values across our kids, home, and men’s assortments

Our core customer is 25-44 years old, and earns more than average ($62,000 household income) She is ethnically diverse, just like America, but she is slightly more likely to be African-American or Hispanic

She is a brand conscious fashion enthusiast who really enjoys shopping for clothes and likes to keep up with fashion trends She is also value conscious and knows that clothing at off-price stores is just as good as what she can find in a department store Great deals are important to her

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We have fantastic assortments across all of our categories Our Home Store offers a large selection of linens, home furnishings and gifts from some of the top name brands in the industry.

Baby Depot offers trusted brands at the guaranteed lowest prices, as well as an in-store and online Baby Registry.

As one of the largest retailers of coats, and the undisputed Coat Authority, Burlington is the first place customers think to shop for coats.

Burlington’s Men’s assortment provides a one- stop shopping experience. We have clothing for the the office, casual attire for the weekend, athletic gear for the gym, as well as basics like underwear and socks.

We are one of the leading children’s wear providers in the country. Over 65% of our customers have children in their households, and we have the looks and brands kids want at savings that their parents love.

Burlington is increasingly known as a destination for shoes and accessories. In our newer stores , we place these important categories front and center to make it easier for customers to cross-shop.

We are the favorite store for smart shoppers looking for the latest styles at the best prices. They trust us to know current trends and make it enjoyable for them to find great deals on fashionable seasonal items every time they visit us.

Baby

Men’s Youth

Shoes & Accessories

Coats

Ladies Fashions

Home

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Our operating model is simple and proven

Our founder Monroe Milstein had a simple philosophy for retail success, and we continue that tradition today: “If an item is selling, reorder it. If it isn’t, mark it down. And I can never forget those three words my father taught me - selection, quality, and value.” - Burlington Coat Factory 2005 Annual Report

GREAT PRODUCT GREAT EXECUTION GRATEFUL CUSTOMERS

We maintain great partnerships with our manufacturer and brand partners

We stay liquid into the season; we are always on the lookout for great deals

We build a broad assortment that facilitates the “treasure hunt” that our consumers love about our business

We strive for a selling floor that is filled with top quality branded products at great values for the customer

We set our stores in a very fluid flexible manner based on current stock positions in SKUs and Classifications

We flow product efficiently, so we get our merchandise in front of our customers quickly and seamlessly

Every year, we have more than 200 million store visits from customers

More than 40 million customers have shopped with us over the past 2 years, many of them more than 3 times

More than 90% of our customers tell us they find “good value for the money” at Burlington Coat Factory

Our customer satisfaction scores are strong and growing

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2007 2008 2009 2010 2011

Customer Satisfaction

Our new stores are clean, bright, and easy to shop

We strive for good inventory turnover, focusing first on bringing in great product, and then taking markdowns in a timely manner to keep our product flowing

Our employees are hardworking, dedicated to continually improving our customer’s satisfaction and making our business successful

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Our employees care about the customer and are brand evangelists for us

We have more than 28,000 employees!

Our Core Values are at the center of how we conduct business at every level of our company, and drive our success:

Develops Trust & Respect

Builds Teams & Partnerships

Drives Results

Our employees like our brand and our stores, a majority of them are active shoppers, and employees have been an active part of our Brag About It campaign, helping us evangelize our brand.

Because we know our employees are the key to our success, we have invested over the past few years to constantly improve, including:

New learning and development programs to ensure our skill sets are world class New HR systems to drive our recruiting and performance management Our HR team is working to make us an employer-of-choice!

Our customer satisfaction has gone up 50% over the past three years based on the hard work of our employees. We know we are headed in the right direction, with more success to come.

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Our Future

Under our current CEO, Tom Kingsbury, we have refocused the business on our core off-price model:

Our assortments are stronger, with more diversity, improved freshness, and a better mix designed to appeal to our core customer

We are staying liquid into our selling season, allowing us to opportunistically take on more great product and deliver those values to our customers

We have more great brands featured on our selling floor, reinforcing the value we deliver to our customers every day

Our inventory turnover has improved, and remains a focal point for our organization

We are committed to growing our business through making our existing stores more productive and adding new stores

We are proud of the improvements we have made in many of our stores, making them brighter, fresher, and more modern

Over the past two years we refreshed more than 50 stores and completed lighting retrofits at another 140 stores

We continue to open more than 20 stores a year

Our customer satisfaction scores are up double digits over the past two years

We have increased our profit margins and grown adjusted EBITDA in a tough environment through both good management of our costs, and staying focused on creating organic growth

Our “Brag About It” campaign is resonating with customers, and when combined with the improved intrinsics in our assortments and stores is translating into growth for our business

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