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An Introduction to Design Thinking Corey Ford [email protected]

An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford [email protected]

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Page 1: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

An Introduction to Design Thinking

Corey [email protected]

Page 2: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

2

-What is Design Thinking?

-Questions/Tour

-Experience a Design Project

TODAY

Corey [email protected]

Page 3: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

what is design?

Corey [email protected]

Page 4: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS NOT AESTHETIC

Corey [email protected]

Page 5: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS NOT AN EVENT

Corey [email protected]

Page 6: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS NOT A PRODUCT

Corey [email protected]

Page 7: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS NOT AN EXPERIENCE

Corey [email protected]

Page 8: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS A PROCESS...

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

Corey [email protected]

Page 9: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

...WITH VARIOUS VISUALIZATIONS.

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

Corey [email protected]

Page 10: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 11: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

...USING THESE MINDSETS.Corey [email protected]

Page 12: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 13: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 14: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 15: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 16: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 17: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 18: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 19: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 20: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

DesignProcess

Corey [email protected]

Page 21: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

what is THE d.school?

Corey [email protected]

Page 22: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 23: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN! design thinking!

teams!

experiences!

tech! biz!

human!

individuals!

products!

eng! art!

Corey [email protected]

Page 24: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Innovations! Innovators!

teams!

organizations!

individuals!

Corey [email protected]

Page 25: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 26: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

+

Corey [email protected]

Page 27: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

+SOCIAL

ENTREPRENEURSHIP

Corey [email protected]

Page 28: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

What Is This?

Corey [email protected]

Page 29: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 30: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

Corey [email protected]

Page 31: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

DESIGN IS A PROCESS...

synthesize

stoke

select

show

iterate

accept

EMPATHY

DEFINE

IDEATEPROTOTYPE

TEST

collaborate

Corey [email protected]

Page 32: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

...USING THESE MINDSETS.Corey [email protected]

Page 33: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

ENOUGH TALK...

...LEt’s EXPERIENCE DESIGN THINKING!

Corey [email protected]

Page 34: An Introduction to Design Thinking...DESIGN IS A PROCESS... synthesize stoke select show iterate accept EMPATHY DEFINE IDEATE PROTOTYPE TEST collaborate Corey Ford cford@stanford.edu...WITH

An Introduction to Design Thinking?

Corey [email protected]


Ideate, Iterate + Contribute · POWELL AND MARKET FISHERMANS WHARF -700 BUSH I mRSALE BONN 415.614.4354 WEBB 415.814.6699 meet me At the DESIGN THINKING Design Thinking integrates

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