An Integrated Marketing Communication Plan

Florida’s Water and Land Legacy

A Message from Buzz Media:

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Campaign Goal

Amendment 1 to receive 60% “YES” Election Day!

Target audience: 18-25 year olds

Why College Campuses? • High concentration of voters

ages 18-25• 12 universities

• Seeking information

• We can MAKE THE DIFFERENCE in modern elections!

Awareness

21%

60%

Education

Agree Disagree0

10

20

30

40

50

60

70

80

I plan on voting in this year’s election.

AgreeDisagree0

10

20

30

40

50

60

70

80

90

I would be more willing to vote on an issue I am educated on.

Updated Logo

Short, yet powerful connection to the

audience

Clean and modern appeal

Shows that the amendment will

serve the state of Florida

Your Water. Your Land. Your Legacy. Your Campus.• Campus Representative

• Campus GuideEffective Social MediaTargeted Promotional ItemsAbsentee Voting Education

Campus Representatives

• Using Existing Environmental Clubs at Florida Colleges

• Serve as a liaison between Florida’s Water and Land Legacy and the target audience

Campus Guide

Promo Items

Absentee ballot voting• Most college students DO NOT

live near their voting precinct

• 7 out of 10 of college students are willing to cast an absentee ballot if they know how

Remember…

• 85% of college students are registered voters

• 330,000 students across Florida• 280,000 potential “YES” votes

Thank you!