An independent analysis of the 2011

State of the Nation Address relating to tourism and some suggestions for job creation

opportunities in the tourism sector

Presented by Dr Reedwaan Ismail

Introduction• HOD - Strategic Projects & Initiatives (CPUT)• Acting HOD Tourism & Events Management • DTech – Development of a Normative Model for Cultural Tourism on the Cape Flats

Parliament’s theme for 2011

Celebrating the legacy of freedom through strengthening the link between Parliament and the People.Parliament is indeed committed to making itself accessible to the SA public by creating opportunities like today for a meaningfulinvolvement and participation.

Why is the SoNA important ?

• Highlights government’s achievements & challenges• Maps the year ahead• Government accounts to Parliament & Public• Nation building

Overview of SoNA 2011 - Tourism

• Identifies Tourism as a priority area – create jobs• Work with business, labour & community• How can DoT play its part in creating jobs ?• New job creation initiatives – 9 Billion rand• Small business sector – job creation drive• Financial support – SMME’s• 16 tourists create one job – is it permanent ?• grow tourism in emerging economies

Overview of SoNA 2011 - Tourism

• SA - Conference and Meeting destination• 2010 – 2016 – 95 meetings secured• Contribution to GDP• Job opportunities• Hosting sporting events • Boost tourism potential by improving tourism infrastructure• Develop cultural industry sector (under one roof)

Overview of SoNA 2011 - Tourism

Direct more resources to small businesses by merging • Khula• SA Micro Finance Apex Fund• Industrial Development Corporation IDC’s small business funding

2011 has been declared a year of

job creation through meaningful

economic transformation &inclusive growth

SME Toolkit SA8 out of 10 new businesses in SA fail within the first two years, for a variety of reasons. Two groups of entrepreneurs were highlighted:•Necessity entrepreneurship focusing on survival ie entrepreneurs starting a business to take care of themselves and their own families financially. •Opportunity entrepreneurship aimed at identifying and seeing the opportunity to establish a growing business that creates employment for others. This is the category we require more of in SA.•http://southafrica.smetoolkit.org/sa/en/content/en/8834/Being-a-successful-entrepreneur-in-South-Africa-%E2%80%93-The-Reality

Giving effect to Government’s call for job creation, how can Government / DoT play

its part in creating jobs ?• Experiential training, internships, mentoring• Infrastructure development - identify• Networking – big business & SMME’s (CTRU Calvin Gilfillan & Cullinan Hotel)

• Partnership with DoT & Tertiary Institutions• Research collaboration – BTech / MTech• Brain drain

…how can Government / DoT play its part in creating jobs ? continued

• Develop tourism infrastructure on the Cape Flats & promote Cultural Tourism• Convention Centre & hotel on the CF• Encourage SMME’s to supply tourism businesses their service or product• Identify / develop niche tourism offerings• Site guides

…how can Government / DoT play its part in creating jobs ? continued

• Walking guides • Events / Meetings / Conferences• Tourism info offices – India, M/East, F/East, SA• Tourism Business Council of SA – Funding Programmes for Tourism Businesses Handbook• Incentive schemes & Financing – DTI• Rickshaw – transport in & around CBD• Collaborate with Tourism role players – offer employment opportunities

…how can Government / DoT play its part in creating jobs ? Continued

• Tourism Summit – how can tourism businesses assist with job creation. • DoT & DoE – collaboration – introduce tourism as a subject

…how can Government / DoT play its part in creating jobs ? Continued• Cruise tourism• Medical tourism – recuperate on the West Coast• Accessibility tourism

Partnership - DoT & Tertiary Institutions • Transform Tourism Industry• Role of UoT – Tourism • Role of FET / Private Tourism Colleges• DoT host tourism conference• Make available Research funding• DoT collaborate with tourism industry stakeholders – promote skills development of its workforce• Tourism industry Associations – eg FEDHASA• National Heritage Route – celebrate icons who contributed to the liberation struggle

Marketing the idea of job creationUse the platform of some of the Associations mentioned below to promote the National priority of job creation through meaningful economic transformation & inclusive growth

• Indaba – March – prepare for Winter• Indaba – September – prepare for Summer• Meetings Africa - February• South African Association for the Conference Industry SAACI - July• Sport Event Tourism – July• Mobile tourism office – research • Tourism Icons – travelling around SA

2011 SoNA – Impact on Tourism Portfolio Committee

• Actively engage with tourism stakeholders – committee briefings, oversight visits to tourism initiatives and projects.• Monitor Government’s adherence to the call of job creation through meaningful economic transformation & inclusive growth.• Scrutinise the budget, Strategic Plans and Annual reports of the DoT to ensure compliance with Government priorities and spending.• Monitor programes and spending priorities of state owned enterprises and development funding institutions such as the Industrial Development Corporation (IDC) to ensure these are aligned with the job creation agenda

2011 SoNA – Impact on Tourism Portfolio Committee – cont.

• Lobby structures such as African Union – AU New Partnership for Africa’s Development – NEPAD Pan African Parliament – PAP Southern African Development Community – SADC to market SA on the African continent• Facilitate collaborative efforts between Government, private sector, labour federations and communities through having workshops, briefings and public hearings• Assist in the transformation of the tourism sector to ensure that opportunities are created for all SA citizens to benefit from this growing sector of the economy.

2011 SoNA – Impact on Tourism Portfolio Committee – cont.

• SA became the 5th member of the Brazil, Russia, India and China group of developing economies. In April SA will attend the BRICS summit in Beijing. This is an opportunity to gain substantial trade and investment benefits. DoT should be involved• Job creation should enhance youth development. DoT and National Youth Development Agency & Private sector should facilitate youth development in Tourism programes & promote youth tourism enterprises.

Conclusion

World Cup – SA flagJob creation must be seen as a National Priority – unite around the SA flag

Thank you15 February 2011