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Jon
Ped
die
Res
earc
h
An evolving industry requirement
1
Jon
Ped
die
Res
earc
h
Jon Peddie Research
Analysis and research in computer graphics
Bi-weekly industry report: Tech Watch Quarter graphics hardware reports Software industry reports in CAD and
DCC
Kathleen [email protected]
Jon
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COLLADAWho needs it?
Introduced Siggraph 2004 Originally intended for game industry Interest has grown among related fields
including CAD and filmmaking
COLLADA SUPPORT: Dassault 3D VIA, Maya, 3ds Max, Poser, LightWave 3D, MaxonCinema 4D Autodesk Softimage|XSI, Side Effect's Houdini, MeshLab, GPure; CityScape, Presagis Creator, CityEngine, Second Life, SketchUp, Ürban PAD, Blender, DAZ Studio, Bryce, Carrara, Luxology modo, EskoArtwork Studio, ArtiosCAD and Strata 3D, Torque 3D, Unity, UnrealDAE Support: Adobe PhotoshopTranslator: Okino
Jon
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The crying need
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500
1000
1500
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3000
3500
4000
4500
5000
2005 2006 2007 2008 2009 2010
Game Company Revenues
Electronic Arts Take Two THQ
Activision Midway Games Konami
Source: Company Info
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The good news
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20
40
60
80
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120
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Xbox360 PlayStation 3 Wii Handhelds
Hardware sales to rise
2010
2011
Source: Activision
Jon
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Trends driving COLLADA in gaming
Buying cycles compressing Consumers playing online Growing interest in episodes and chapters New platforms demand repurposed
content Sequels (still) rule
In short: content needs to be fluid
Jon
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Trends driving COLLADA in CAD
CAD end users are demanding control of their own data
Sites are multi-CAD Enterprise/Contractor relationships
unnecessarily complex due to format problems
Consumer CAD on the rise – including SketchUp, Alibre, DIY CAM (computer aided manufacture)
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Broader Opportunities
The film industry also struggles with file exchange and juggles COLLADA, FBX, Alembic, and proprietary formats
Cross platform development – using actual product models in games, or film-making
Rendering on the rise but people are still building new models from scratch
The Cloud
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Challenges
Jon
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COLLADA needs work Phase 1: COLLADA built in response to
obvious need COLLADA has been widely adopted but it
has not been uniformly implemented With today’s announcements people can
move towards conformance Groups may be working with COLLADA,
FBX, Alembic, STEP, and in-house workflows
Jon
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It’s the end users who are driving COLLADA
Customers are demanding that their suppliers help them with their pipeline problems
Conformance tests and badges give the consumers a tool to demand compliance
It’s time for the wheels to start
squeaking!
Jon
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Big Problems
Big Solutions
The Work is just starting