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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie Journal of Targeting, Measurement and Analysis for Marketing; Mar 2003; 11, 3; ABI/INFORM Global pg. 203

An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

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Page 1: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

An evaluation of e-mail marketing and factors affecting responseLisa Chittenden; Ruth RettieJournal of Targeting, Measurement and Analysis for Marketing; Mar 2003; 11, 3; ABI/INFORM Globalpg. 203

Page 2: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

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Page 11: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

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Page 12: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 13: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

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Page 14: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 15: An evaluation of e-mail marketing and factors affecting response … · 2012-03-26 · An evaluation of e-mail marketing and factors affecting response Lisa Chittenden; Ruth Rettie

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.